meta-scriptGRAMMY Museum To Debut Never-Before-Seen Content From Billie Eilish & FINNEAS, Brandi Carlile, Yola & Much More | GRAMMY.com

FINNEAS and Billie Eilish

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GRAMMY Museum To Debut Never-Before-Seen Content From Billie Eilish & FINNEAS, Brandi Carlile, Yola & Much More

During its COVID-19 closure, the museum will offer up digital Public Programs from its archives

GRAMMYs/Mar 18, 2020 - 05:00 pm

For the first time, The GRAMMY Museum will debut never-before-released digital Public Programs from their archive while the GRAMMY Museum in Los Angeles is closed until further notice in light of COVID-19. Billie Eilish and FINNEASBob Newhart, Brandi Carlile, Greta Van Fleet, Kool & The GangLarkin Poe, Scarypoolparty, X Ambassadors, and Yola are the first round of artists to be featured in the digital Public Programs series. The Museum’s Public Programs digital series features intimate sit-down interviews with artists and musicians in its 200-seat Clive Davis Theater from past programs.

Since the Museum opened 12-years-ago, it has offered more than 900 Public Programs. The Museum will release a new program on www.grammymuseum.org every Monday, Wednesday and Saturday, beginning today with Scarypoolparty. The full March schedule is below.

DIGITAL PUBLIC PROGRAMS
3/18 – Scarypoolparty
3/21 – Yola
3/23 – Bob Newhart
3/25 – Larkin Poe
3/28 – X Ambassadors
3/30 – Brandi Carlile
4/1 – Billie Eilish and FINNEAS
4/4 – Greta Van Fleet
4/6 – Kool And The Gang

"At the GRAMMY Museum, we believe that music has the power to bring us together, strengthen our sense of community and drive us forward – especially in times when it feels like we are being pulled apart. We believe at its core, everything that we do is to better our community through music,” said Michael Sticka, GRAMMY Museum President. “The GRAMMY Museum’s doors may be closed, but our mission isn’t. This is about our community, nationwide, even globally. It is our privilege to share these never-before-released interviews by beloved artists with you and bring them into your homes. With these programs, we hope that people will find solace and inspiration."

The Museum will also be releasing exhibit slideshows that will feature past exhibitions every Friday, beginning this Friday, March 20 with X: 40 Years Of Punk in Los Angeles followed by next Friday, March 27 with Take Me Out To The Ball Game: Popular Music And The National Pastime. Gallery includes images of installation and artifacts, select media content featured in the exhibition, exhibit text, playlists, and captions.

Additionally, the Museum will release educational content and lesson plans via its website and digital platforms during the closure, continuing its mission of paying tribute to our musical heritage and bringing our community together through music. The Museum will be sharing daily playlists and thoughts curated by its staff, including the guest services and security team members in an effort to continue keeping all employees engaged during this closure. More educational and digital programming to be announced soon.

For more information and to watch the newly released Public Programs digital series, please go to: www.grammymuseum.org

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GRAMMY Museum Partners With HYBE For K-Pop Exhibit graphic featuring artist names and exhibit opening date

Graphic courtesy of the GRAMMY Museum

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GRAMMY Museum Partners With HYBE For New K-Pop Exhibit 'HYBE: We Believe In Music' Opening Aug. 2

Running Aug. 2 through Sept. 15, the GRAMMY Museum exhibit showcases artifacts from superstar HYBE artists, including BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, and many more.

GRAMMYs/Jul 9, 2024 - 01:09 pm

The GRAMMY Museum joins forces with HYBE to present its newest exhibit, HYBE: We Believe In Music, A GRAMMY Museum Exhibit. This interactive exhibit chronicles the history and impact of HYBE, and showcases its legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand.

The exhibit opens on Aug. 2 in downtown Los Angeles and features spotlight moments with K-pop stars BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, and many more. "HYBE: We Believe In Music" runs through Sept.15. The exhibit will kick off on Aug. 1 with "Global Spin Live: TWS," a program featuring a moderated conversation with K-pop group TWS, followed by a performance.

The exhibit traces HYBE's evolution and influence by showcasing instantly recognizable artifacts from its roster of artists, creators, and fans. The displays notably feature original outfits worn in iconic music videos such as "Yet To Come (The Most Beautiful Moment)" by BTS, "MAESTRO" by SEVENTEEN, "Sugar Rush Ride" by TOMORROW X TOGETHER, "Sweet Venom" by ENHYPEN, and "EASY" by LE SSERAFIM. HYBE: We Believe In Music also boasts accessories and performance gear donned by ZICO, fromis_9, BOYNEXTDOOR, TWS, &TEAM, and ILLIT. The exhibit marks the first time these artifacts will be on display together in one location.

Other highlights include interactive sing-along and dance rooms, a dedicated Fan Section celebrating the endless support between HYBE artists and their fandoms, a Mono to Immersive room featuring BTS's 2022 GRAMMYs performance of "Butter," and a Photoism Booth that allows visitors to pose alongside their favorite K-pop artists.  The GRAMMY Museum exhibit will also feature exclusive video content with producers, artists, music videos, and more.

"HYBE and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers," says Michael Sticka, President/CEO of the GRAMMY Museum. "HYBE has contributed to creating a playground of innovation that inspires fandoms that transcend age, gender, geography and beyond. The GRAMMY Museum is thrilled to provide a space where fans can express their love for K-pop and feel closer to their favorite idols."

Read more: 11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More

HYBE Chief Operating Officer Taeho Kim added, "Putting out an exhibition that captures HYBE's journey is a new experience for us. We're very excited about this partnership with GRAMMY Museum, and we look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces."

The exhibit highlights the roots of HYBE's meteoric rise. In 2005, South Korean producer, composer, and songwriter Bang Si-Hyuk, known as "hitman" Bang, changed the trajectory of Korean pop music by launching the record label Big Hit Entertainment. He soon signed a talented 16-year-old rapper named RM, which became the first step in creating the label's groundbreaking boy band — BTS. With the group's global success, "hitman" Bang and Big Hit Entertainment became known as musical trailblazers and record industry innovators. Big Hit Entertainment has now evolved into HYBE, which only continues to break boundaries in music and beyond.

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(L-R) Orville Peck, Allison Russell, Lily Rose, Adeem the Artist, Jaime Wyatt

Photos (L-R): Jeff Hahne/Getty Images, Erika Goldring/Getty Images, Erika Goldring/Getty Images, Jason Kempin/Getty Images for Americana Music Association, Frazer Harrison/Getty Images for Stagecoach

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How Queer Country Artists Are Creating Space For Inclusive Stories In The Genre

As country music continues its global explosion, the genre is seeing a growing number of artists in the LGBTQIA+ community — including Adeem the Artist, Lily Rose and Jaime Wyatt — blaze a trail toward acceptance.

GRAMMYs/Jun 18, 2024 - 04:36 pm

When country singer/songwriter Jaime Wyatt announced she was queer with the release of her second album, 2020's Neon Cross, she was convinced doing so would destroy her career. Instead, something shifted — not only was she more free to be herself and to date women openly, but many fans reacted positively, too.

"Several times on the road I've had fans come up to me with their same sex partner, and they're like, 'Hey, we feel safe here. It's so awesome because we both love country music, and we're not out of the closet, and we're not out to our families, but we can be here,'" Wyatt says.

Modern country music is generally perceived as a conservative genre, and deep-rooted cultural and industry biases have long excluded LGBTQIA+ (and BIPOC) artists and stories from the genre. For example, in 2010, when successful mainstream country artist Chely Wright came out, her career stalled and record sales halved. Kacey Musgraves was criticized for lyrics supporting same-sex love in her beloved anthem, "Follow Your Arrow." More recently, even, Wyatt walked out of a recording session after the owner of the space asked if she was singing "'some gay s—.'"

But Wyatt is also one of a growing number of country artists who, in recent years, have blazed a trail through country music and toward acceptance. Among them, Adeem the Artist, Mya Byrne, Brandi Carlile, Brandy Clark, Mary Gauthier, Lizzy No, Orville Peck, Lily Rose, and Allison Russell. Together, they're celebrating queerness alongside their love for the genre, and pushing it into diversity with patience, tenacity, and darn good country music.

"If you listen to popular music, or if you listen to hip-hop music, it feels like there's a broader diversity to a lot of subcultures as far as what you're able to access," nonbinary country singer/songwriter Adeem the Artist says. "Whereas with country music, it's very linear, it's very myopic, and singular in its expression."

By way of broadening country's storytelling, Adeem plays a honky-tonk blend of classic and '90s country music that's sonically aligned with the deep musical traditions in Tennessee, where they now live. Lyrically, though, their propensity for gorgeous, frankly worded songs complicate stereotypical southern narratives in rare and provocative ways. On White Trash Revelry, their 2022 studio album, they grapple with racism, economic entrapment, gun violence, and family heritage. And their latest, Anniversary, released in May, includes songs about mental health, the poignance of parenthood, and the pain and fear of being a queer person in a world that threatens their existence.

Indeed, some of the places in the U.S. with the strongest ties to country music remain the least hospitable to queer people. Just last year, Tennessee, home of Nashville, the country music capital of the world, passed a total of 10 bills aimed at LGBTQIA+ people, while Texas, perhaps country music's second-best known state, passed 20 percent of all anti-LGBTQIA+ legislation in the U.S. What's more, LGBTQIA+ people and culture have been targeted by numerous attacks around the world — including the Pulse nightclub and Club Q shootings stateside — in the last few years alone.

For many, the consequences of not coming out, of not sharing their full selves with the world, are risky, too. Growing up, Wyatt had no role model to show her it was okay to be queer. She struggled for years with mental health and substance abuse and was convicted of robbing her heroin dealer as a young adult. "I needed to see someone who looked like me when I was a young child," Wyatt says. "And maybe I wouldn't have been a dope fiend in jail."

But while straight white men comprise most of country music's standard slate of forebearers, women and people in the BIPOC and LGBTQIA+ communities have contributed to the genre since its beginning. Notably, it was Sister Rosetta Tharpe, a queer Black woman, who in the 1950s introduced reverb to gospel and rhythm and blues music — and in doing so, she forever changed guitar playing, and inspired some of country music's biggest trailblazers, from Elvis to Johnny Cash.

In 1973 — four years after the Stonewall uprising kickstarted a widespread gay liberation movement — Patrick Haggerty and his band Lavender Country released what is generally considered the first gay country album. But after it sold out its first pressing of 1000 copies, the album was mostly forgotten until 1999, when the Journal of Country Music published an article hailing Haggerty as "the lost pioneer of out gay country music." Haggerty began performing again and in 2014, indie label Paradise of Bachelors reissued the Lavender Country album, securing Haggerty status as a grandfather figure to queer country.

Haggerty's reissue landed in a different world than the album's original run. In the interim, a handful of artists released more queer country music, including Jeff Miller, aka "John Deere Diva," known for his George Strait parody, "Not Really Strait," as well as Doug Stevens and the Outband's When Love Is Right and Sid Spencer's Out-N-About Again, which put lyrically gay songs to country music.

In 2011, shortly before the Lavender Country reissue, queer country singer/songwriter and music scholar Karen Pittleman convened the first Gay Ole Opry in Brooklyn's now defunct Public Assembly performance space, launching more than a decade of queer country events, tours and a far-reaching network of performers and supporters. And in 2015, gay marriage became legal nationwide.

As progress has accelerated culturally in the near decade since, it has in country music, too. In 2018, Paisley Fields' debut album Glitter and Sawdust merged cowboy grit with queer raunch. In 2019, Lil Nas X's "Old Town Road" provoked country music to re-consider the nature and identity of country music. In 2021, T.J. Osborne of the Brothers Osborne became the first openly gay male artist signed to a major record label; a year later, the duo's song "Younger Me" — which was written in response to T.J.'s coming out — became the first country song with an LGBTQIA+ theme to win a GRAMMY. And this Pride Month, longtime LGBTQIA+ supporter (and GLAAD's 2023 Excellence in Media Award recipient) Maren Morris declared on Instagram, "happy to be the B in LGBTQ+."

Read More: 9 Times Queer Artists Made History At The GRAMMYs: From Elton John's Collab With BSB To Kim & Sam's "Unholy" Union

"We as queer fans deserve to have songs that speaks specifically to us," says Rachel Cholst, a queer writer and educator. "And if that means putting in same gender pronouns, then we deserve that too. And if that makes a straight person uncomfortable, I don't know what to tell you. I've grown up my entire life having to internally change the pronouns to the love songs that really moved me."

Cholst started writing about music when she realized she couldn't be the only queer country fan out there. Her work aims to make queer country music accessible, and she has run the Adobe and Teardrops blog for more than a decade. In 2022, Cholst launched Rainbow Rodeo, a zine about queer country music, which appears bi-annually in print and regularly online.

"Everyone just assumed that country music is this one thing, and it never occurred to them to go look for it. That tells you a lot about how country music wants to present itself as an industry," Cholst says. "If we erase anyone who's not straight, anyone who's not white, then what you're saying is, you want those people to be erased from the conversation, from the culture."

Beyond using she/her pronouns in love songs (which she didn't get to do on her first album, Felony Blues), Wyatt's powerful, steely queer country music complicates social consciousness. Incisive and elegant in her delivery, she's equally compelling chronicling her conviction and jail time on Felony Blues, confronting demons and figuring out who she is on her Shooter Jennings-produced second album, Neon Cross, and outlining her hopes and frustrations for the world on her third album, 2023's sultry, groovy, Feel Good.

Wyatt's knack for catchy and advocacy-laced country bangers is clearest in "Rattlesnake Girl," one of her most popular songs. In it, she offers an anthemic celebration of joy unfettered: "I see my sweet friends out on the weekend/ They all look happy and gay," and a barbed warning to anyone who might impinge on that happiness: "Thank you kindly, don't walk behind me/ I've seen people slip that way/ And if you try me, boot heels beside me/ I might have to make your day."

Queer country music means something a little different to each artist. For many, it's about much more than simply being a queer person performing country music. Adeem the Artist considers queer country its own genre, complete with specific rules — many of which have nothing to do with sexual or gender orientation.

"It is explicitly political in nature. It is often kind of raunchy," they assert. "There's an element to queer country that is confrontational, that is willing to create discomfort for the sake of a relief that leans towards some greater social awareness."

To some degree, raising awareness and representation — which is essential for inclusion and acceptance — requires a bit of self-tokenization, Adeem says. "The very, very basic act of referring to me as a person who is queer, who is trans, who is nonbinary, who is whatever, those labels only do good as much as they illuminate the differences between us and the fact that I am more difficult for some people to relate with."

Adeem and Wyatt both operate within the alt-country scene, which has been marginally more inclusive than mainstream country over the years. Recently, though, rising country musician Lily Rose cracked through with her viral breakup single, 2020's "Villain." On her latest EP, Runnin' Outta Time (which she released in May), she sings a high-octane pop/country mix about her values and relationships. It's a well-worn country music landscape that has been almost exclusively dominated by heterosexual white men.

"To be one of the first to literally [and] figuratively, carry the flag... it makes me really proud. And it has its heavy moments for sure," Rose says. "Night after night, when I get to meet fans and see comments on social media that they feel seen for the first time in the genre, it's really special and it makes every single second of hard work to get here worth it."

The day after Runnin' Out of Time dropped, Rose made her Grand Ole Opry debut with two songs from the album, "Back Pew" and "Two Flowers"; Adeem and Wyatt also played the Opry for the first time in the last year as well. The Opry, one of country music's oldest and most lauded tastemakers, has welcomed a number of queer artists in the last few years, signaling a subtle shift toward a more inclusive country music institution. (In addition, all three artists recently scored high-profile touring spots: Rose with Shania Twain and Sam Hunt, Adeem with Tyler Childers and Jason Isbell and the 400 Unit; and Wyatt wrapped up her first headlining tour.)

For Pittleman, an essential part of making music is ensuring space for anyone who wants to make music to do so, regardless of how they look or identify. "Most people who like country music, they just want to hear country music," Pittleman says. "I want to have a good time, too. But you have to ask at a certain point, 'Who is invited to the good time?'"

As she insists, there's a long way to go. In a digital world, radio play doesn't offer a complete picture, but it remains a dominant force in country music. For decades, women have been played sparingly on country radio and artists of color and queer musicians featured far less, a shortcoming which SongData's principal investigator, Jada Watson, spent years studying. Her research concludes that women country artists are played roughly 29 percent of the time, Black artists 5 percent, and other artists of color 7 percent. Queer artists, Watson estimates, make up less than 1 percent of radio play.

"The real problem is who's making those decisions; who has the power and as a result, who has the power and the resources to record their music, to distribute their music, to get it out on a broader scale," Pittleman suggests. "We have to make sure that everyone who's called to make the music has the resources and the power to make it and bring it into the world."

And in spite of multitude setbacks and naysayers, queer artists are creating country music. As Pittleman wrote in a 2020 essay in the Journal of Popular Music Studies titled "You're My Country Music," one of the joys of singing queer country music is making country music, plain and simple. "The point is to mark the deepest moments of human connection, our truest hopes and heartbreaks, and turn them into a sound that gives us joy and strength," she says.

"Because sometimes you love a culture that doesn't love you back," Pittleman continues on the Gay Ole Opry's about page. "We do it because we love the music and want to build a community to support queer country musicians. We do it because everybody needs a honky-tonk angel to hold them tight. We do it because we believe in country music for all."

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Billie Eilish performs at Lollapalooza Chile 2023.
Billie Eilish performs at Lollapalooza Chile 2023

Photo: Marcelo Hernandez/Getty Images

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The Environmental Impact Of Touring: How Scientists, Musicians & Nonprofits Are Trying To Shrink Concerts' Carbon Footprint

"It’s not just [about] a single tour, it’s every tour," singer Brittany Howard says of efforts to make concerts more sustainable. From the nonprofit that partnered with Billie Eilish, to an MIT initiative, the music industry aims to curb climate change.

GRAMMYs/Jun 10, 2024 - 01:30 pm

Beloved by fans around the globe, yet increasingly unaffordable for many artists, concert tours are central to the world of entertainment and local economies. After the pandemic-era global shuttering of concert venues large and small, tours are back, and bigger than ever.  

Taylor Swift’s Eras Tour is smashing records, selling more than four million tickets and earning more than $1 billion. But that tour made headlines for another reason: as reported in Business Insider and other outlets, for a six-month period in 2023, Swift’s two jets spent a combined 166 hours in the air between concerts, shuttling at most a total of 28 passengers. 

Against that backdrop, heightened concerns about the global environmental cost of concert touring have led a number of prominent artists to launch initiatives. Those efforts seek both to mitigate the negative effects of touring and communicate messages about sustainability to concertgoers. 

A 2023 study sponsored by Texas-based electricity provider Payless Power found that the carbon footprint of many touring bands was massive. In 2022, concert tours in five genres — country, classic rock, hip-hop/rap, metal and pop — were responsible for CO2 emissions totaling nearly 45,000 metric tons. A so-called greenhouse gas, carbon dioxide contributes to climate change by radiative forcing; increased levels of CO2 also contribute to health problems.  

No serious discussion of climate issues suggests a worldwide halt to live music touring, but there exists much room for improvement. Both on their own and with the help of dedicated nonprofit organizations, many artists are taking positive steps toward mitigating the deleterious effects that touring exerts upon the environment.  

Smart tour planning is one way to lessen an artist’s carbon footprint. Ed Sheeran’s 2022 European run minimized flights between concert venues, making that leg of his tour the year's most environmentally efficient. Total carbon dioxide emissions (from flights and driving) on Sheeran’s tour came to less than 150 metric tons. In contrast, Dua Lipa’s tour during the same period generated 12 times as much — more than 1800 metric tons — of CO2 

In July, singer/songwriter and four-time GRAMMY nominee Jewel will embark on her first major tour in several years, alongside GRAMMY winner Melissa Etheridge. During the planning stage for the 28-city tour, Jewel suggested an idea that could reduce the tour’s carbon footprint.

"I always thought it was so silly and so wasteful — and so carbon footprint-negative — to have separate trucks, separate lighting, separate crews, separate hotel rooms, separate costs," Jewel says. She pitched the idea of sharing a backing band with Etheridge. "I’ve been trying to do this for 25 years," Jewel says with a laugh. "Melissa is the first person who took me up on it!" 

The changes will not only reduce the tour’s carbon footprint, but they’ll also lessen the cost of taking the shows on the road. Acknowledging that there are many opportunities to meet the challenges of touring’s negative impact upon the environment, Jewel emphasizes that “you have to find [solutions] that work for you.”

Sheeran and Jewel aren’t the only popular artists trying to make a difference. A number of high profile artists have become actively involved in creating the momentum for positive change. Those artists believe that their work on sustainability issues goes hand in hand with their role as public figures. Their efforts take two primary forms: making changes themselves, andadvocating for action among their fans.  

The Climate Machine 

Norhan Bayomi is an Egypt-born environmental scientist at Massachusetts Institute of Technology and a key member of the Environmental Solutions Initiative, a program launched to address sustainable climate action. She’s also a recording artist in the trance genre, working under the name Nourey 

The ESI collaborates with industry heavyweights Live Nation, Warner Music Group and others as well with touring/recording acts like Coldplay to examine the carbon footprint of the music industry. A key component of the ESI is the Climate Machine, a collaborative research group that seeks to help the live music industry reduce carbon emissions. "As a research institution, we bring technologies and analytics to understand, in the best way possible, the actual impact of the music industry upon climate change," says John Fernández, Director of the ESI.  

"I’m very interested in exploring ways that we can bridge between environmental science, climate change and music fans," Bayomi says. She explains that the tools at the ESI’s disposal include "virtual reality, augmented reality and generative AI," media forms that can communicate messages to music fans and concertgoers. Fernández says that those endeavors are aimed at "enlisting, enabling and inspiring people to get engaged in climate change." 

The Environmental Solutions Initiative cites Coldplay as a high-profile success. The band and its management issued an "Emissions Update" document in June 2024, outlining its success at achieving their goal of reducing direct carbon emissions from show production, freight, band and crew travel. The established target was a 50 percent cut in emissions compared to Coldplay’s previous tour; the final result was a 59 percent reduction between their 2022-23 tour and 2016-17 tour.  

A significant part of that reduction came as a result of a renewable-energy based battery system that powers audio and lights. The emissions data in the update was reviewed and independently validated by MIT’s Fernández.  

Change Is Reverberating 

Guitarist Adam Gardner is a founding member of Massachusetts-based indie rockers Guster, but he's more than just a singer in a rock band. Gardner is also the co-founder of REVERB, one of the organizations at the forefront of developing and implementing climate-focused sustainability initiatives.  

Founded in 2004 by Gardner and his wife, environmental activist Lauren Sullivan, REVERB  began with a goal of making touring more sustainable; over the years its focus has expanded to promote industry-wide changes. Today, the organization promotes sustainability throughout the industry  in partnership with music artists, concert venues and festivals.  

REVERB initiatives have included efforts to eliminate single-use plastics at the California Roots Music & Arts Festival, clean energy projects in cooperation with Willie Nelson and Billie Eilish, and efforts with other major artists. Gardner has seen sustainability efforts grow over two decades 

"It’s really amazing to see the [change] with artists, with venues, with fans," Gardner says. "Today, people are not just giving lip service to sustainable efforts; they really want to do things that are real and measurable."  

The Music Decarbonization Project is one tangible example of REVERB’s successes. "Diesel power is one of the dirtiest sources of power," Gardner explains. "And it’s an industry standard to power festival stages with diesel generators." Working with Willie Nelson, the organization helped switch the power sources at his annual Luck Reunion to clean energy. At last year’s festival, Nelson’s headlining stage drew 100 percent of its power from solar-powered batteries. "We set up a temporary solar farm," Gardner says, "and the main stage didn’t have to use any diesel power."  

Billie Eilish was another early supporter of the initiative. "She helped us launch the program," Gardner says. Eilish’s set at Lollapallooza 2023 drew power from solar batteries, too.  

With such high-profile successes as a backdrop, Gardner believes that REVERB is poised to do even more to foster sustainable concerts and touring. "Our role now," he says, "isn’t just, ‘Hey, think about this stuff.’ It’s more how do we push farther, faster?"  

Adam Gardner believes that musicians are uniquely positioned to help make a difference where issues of sustainability are concerned. "When you’re a musician, you’re connecting with fans heart-to-heart. That’s what moves people. And that’s where the good stuff happens."  

Small-scale, individual changes can make a difference — especially when they’re coordinated and amplified among other concertgoers. Gardner provides real-world examples. "Instead of buying a plastic bottle, I brought my reusable and filled it up. Maybe I carpooled to the show." Conceding that such steps might seem like drops of water in a giant pool, he emphasizes the power of scale. "When you actually multiply [those things for] just one summer tour, it adds up," he says. "And it reminds people, ‘You’re not alone in this; you’re part of a community that’s taking action."  

Gardner understands that REVERB’s arguments have to be framed the right way to reach concertgoers. "Look," he admits, "It’s a concert. We’re not here to be a buzzkill. Our [aim] now is making sure people don’t lose hope." He says that REVERB and its partners seek to demonstrate that, with collective action and cultural change, there is reason for optimism.  

"There’s a wonderful feedback loop between hope and action," Gardner says with a smile. "You can’t really have one without the other."  

Sustainable Partnerships 

Tanner Watt is Director of Partnerships at REVERB; he works directly with touring artists to develop, coordinate and implement initiatives that bring together his organization’s objectives and the specific personal concerns of the artists. "I get to come up with all the fun, big ideas," he says with a wide smile.  

Watt acknowledges that like every concertgoer, each touring artist has a certain level of responsibility where sustainability is concerned. "And everyone can be doing something," he says, noting a number of straightforward actions that artists can put in place while on tour. "They can eliminate single-use waste. They can donate hotel toiletries that [would otherwise] hit the landfill."  

Watt stresses that artists can lead by example. "Nobody wants to listen to an artist telling them what to do if they’re not doing it themselves," he says. "But we believe that everybody cares about something." He suggests that if an artist has cultivated a following, "Why not use [that platform] to be that change you want to see in the world?"  

Each artist has his or her own specific areas of concern, but Watt says that there’s a base level of "greening" that takes place on every REVERB-affiliated tour. Where things go from there is up to the artist, in coordination with REVERB. Watt mentions Billie Eilish and her tour’s sustainability commitment. "The Venn diagram of food security, community health, access to healthy food, and the impact on the planet is a big cause for her," he says. "So there’s plant-based catering for her entire crew, across the entire tour." 

Speaking to Billboard, Eilish's mother Maggie Baird said championing sustainability starts with artists. "If artists are interested, it does really start with them telling their teams that they care and that it’s foremost in their thoughts." In the same conversation, Eilish called the battle for sustainability "a never-ending f–king fight."  

Watt acknowledges that with so many challenges, it’s important for a concerned artist to focus on the issues that move them the most, and where they can make the biggest difference. "Jack Johnson is a great example," he says. While Johnson is a vocal advocate for many environmental issues, on tour he focuses on two (in Watt’s words) "cause umbrellas": single-use plastics solutions and sustainable community food systems. Each show on the tour hosts tables representing local nonprofit organizations, presenting concertgoers with real-world, human-scale solutions to those specific challenges.  

Four-time GRAMMY winner Brittany Howard is another passionate REVERB partner. "Knowing that I wanted to make my tours more sustainable was a start," she tells GRAMMY.com, "but working with REVERB really helped me bring it to life on the road. REVERB has helped us with guidelines and a green rider to keep our stage, greenrooms and buses more sustainable." 

After listing several other specific ways that her tour supports sustainability, Howard notes, "By supporting these efforts, I am helping ensure future generations have access to clean water, fish, and all that I love about the outdoors." A dollar from every ticket sold to a Brittany Howard concert goes toward support of REVERB’s Music Decarbonization project. "I’m also excited to see industry-wide efforts that are reducing the carbon pollution of live music," Howard continues. "Because it’s not just [about] a single tour, it’s every tour." 

There’s a popular aphorism: "You can’t manage what you can’t measure." From its start, REVERB has sought not only to promote change, but to measure its success. "As long as I’ve been at REVERB, we’ve issued impact reports," says Tanner Watt. "We include data points, and give the report to the artists so they understand what we’ve done together." He admits that some successes are more tangible than others, but that it’s helpful to focus on the ones that can be quantified. "We’re very excited that our artists share those with their fans."  

Watt is clear-eyed at the challenges that remain. "Even the word ‘sustainable’ can be misleading," he concedes, suggesting that the only truly sustainable tour is the one that doesn’t happen. "But if folks don’t step it up and change the way we do business in every industry — not just ours — we’re going to get to a place where we’re forced to make sacrifices that aren’t painless." Getting that message across is REVERB’s aim. "We can’t stop the world," Watt says. "So we find ways to approach these things positively."  

Watt says that the fans at concerts featuring Jack Johnson and the Dave Matthews Band — both longtime REVERB partners — are already on board with many of the sustainability-focused initiatives which those artists promote. "But there are lots of artists — and lots of fan bases — out there that aren’t messaged to, or have been mis-messaged to," he says. "I’m really excited to find more ways to expand our reach to them, beyond mainstream pop music. Because these are conversations that are meaningful for everyone, regardless of political affiliation or other beliefs."  

Reimagining The Planet’s Future 

Singer, songwriter and multi-instrumentalist Adam Met does more than front AJR, the indie pop trio he founded in 2005 with brothers Jack and Ryan. Met has a PhD in sustainable development and is a climate activist; he's also the founder/Executive Director of Planet Reimagined, a nonprofit that promotes sustainability and activism through its work with businesses, other organizations and musicians.  

"I’ve spent years traveling around the world, seeing the direct impact of climate change," Met says. He cites two recent and stark examples. "When we pulled up to a venue in San Francisco, the band had to wear gas masks going from the bus into the venue, because of forest fires," he says. AJR’s road crew had to contend with a flash flood in Athens, Greece that washed out their hotel. "And in Rome, some of our crew members fainted because of the heat."  

Encouraged by representatives from the United Nations, Met launched Planet Reimagined. Met’s approach focuses on tailored, city-specific actions to empower fans and amplify diverse voices in the climate movement. Through social media and live shows, Met strives to galvanize climate activism among AJR fans. And the methods he has developed can be implemented by other touring artists.  

Met points out that one of the most climate-unfriendly parts of the entire concert tour enterprise is fans traveling to and from the concerts. And that’s something over which the artist has little or no control. What they can do, he says, is try to educate and influence. Working closely with Ticketmaster and other stakeholders, Met’s nonprofit initiated a study — conducted from July to December 2023, with results published in April 2024 — to explore the energy that happens at concerts. "In sociology," he explains, "that energy is called collective effervescence." The study’s goal is to find ways to channel that energy toward advocacy and action.  

Polling a quarter million concertgoers across musical genres, the study collected data on attitudes about climate change. "Seventy-three percent of fans who attend concerts believe that climate change is real, and that we need to be doing more about it," Met says. "Seventy-eight percent have already taken some sort of action in their lives." He believes that if his organization can activate even a fraction of the estimated 250 million people annually who attend concerts around the globe, "that’s the ballgame."  

Met’s goal is to do more than, say, get concertgoers to switch from plastic to paper drinking straws. "At scale those things make a difference. But people want to see actions where there’s a track record," he says; a return on investment.  

AJR will be putting a plan into action on the second half of their upcoming arena tour. Part of the initiative is encouraging concertgoers to register to vote, and then actually vote. Beyond that, Met has specific actions in mind. "At every single stop, we’re putting together materials around specific policies that are being debated at the local level," he explains. "We give people a script right there, so they can call their elected representative and say, ‘I want you to vote [a certain way on this issue].’"  

He believes the initiative will lead to thousands of people contacting – and hopefully influencing – their representatives. With regard to sustainability issues, Met is convinced that "the most impact that you can have as an artist is when you give fans ways to pick up the mantle themselves." 

Artists Who Are Going On Tour In 2024: The Rolling Stones, Drake, Olivia Rodrigo & More 

 

Michael Sticka, President/CEO of the GRAMMY Museum, Lauryn Hill, and Jimmy Jam
(L-R): Michael Sticka, President/CEO of the GRAMMY Museum, Lauryn Hill, and Jimmy Jam

Photo: Sarah Morris/Getty Images for The Recording Academy

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6 Key Highlights From The Inaugural GRAMMY Hall of Fame Gala Honoring Lauryn Hill, Donna Summer, Atlantic Records & Many More

The Recording Academy and GRAMMY Museum celebrated music's legacy with tributes to Charley Pride, Wanda Jackson, Buena Vista Social Club, and more, featuring performances by Andra Day, The War and Treaty, and other musical greats.

GRAMMYs/May 23, 2024 - 12:34 am

Many years ago, veteran CBS journalist Anthony Mason lost his entire record collection when it disappeared in transit as he moved from one place to another. Mason was inconsolable, and you could still hear a tinge of sadness in his voice when he recounted this painful story at the inaugural GRAMMY Hall of Fame Gala, held on May 21 at the Novo Theater in Los Angeles. The evening’s eloquent and entertaining host, Mason was making a point with his personal anecdote of lost records: music is priceless, one of our most treasured possessions — both as individuals and as a community. Preserving its legacy is essential.

It’s been over 50 years since the GRAMMY Hall of Fame was established by the Recording Academy's National Trustees to honor records of deep historical significance that are at least 25 years old. This year, the Recording Academy and the GRAMMY Museum paid tribute to 10 newly inducted recordings (four albums and six singles) by artists including De La Soul, Lauryn Hill, Buena Vista Social Club, Donna Summer, Guns 'N Roses, Charley Pride, Kid Ory’s Creole Orchestra, the Doobie Brothers, William Bell, Wanda Jackson, and Atlantic Records, the annual Gala's inaugural label honoree. 

The first Hall of Fame Gala was a dazzling event presented by City National Bank, complete with guest speakers and performances by Andra Day, The War and Treaty, William Bell, Elle King, and HANSON covering some of the inducted works. The event underscored the sumptuous variety that continues to define popular music, spanning the sounds of hip-hop, rock, country, R&B, disco, and even the venerable Cuban dance music of decades past.

Here are six takeaway points from an evening marked by celebration and transcendent musical memories.

Donna Summer’s “I Feel Love” Has Lost None Of Its Edge

Studious music fans are well aware that “I Feel Love” — written by Donna Summer with visionary Italian producer Giorgio Moroder and British songwriter Pete Bellotte — is a shimmering disco gem, a futuristic precursor to the entire EDM genre. What was stunning about the Gala performance of the track by singer and actress Andra Day is how edgy and fresh the 1977 track still sounds today. Day’s ethereal reading was appropriately hypnotic, with live drums, nebulous synth textures and glorious, three-part vocal harmonies.

The Future Of American Music Is In Good Hands With The War and Treaty

Formed by husband and wife Michael Trotter Jr. and Tanya Trotter, The War and Treaty were rightfully nominated for Best New Artist at the 2024 GRAMMYs earlier this year. The duo’s electrifying combination of Americana, gospel, and rock is especially effective on a live stage, and the pair delivered a memorable rendition of Charley Pride's inducted Hall Of Fame country hit, “Kiss an Angel Good Mornin’,” recorded in 1971. The War and Treaty also received a standing ovation later in the evening for their performance of Ray Charles' classic, "What'd I Say," released in 1959.

26 Years Later, The Miseducation of Lauryn Hill Is Still Ahead Of Its Time

Released in August 1998, The Miseducation of Lauryn Hill sold more than 10 million copies in the U.S. alone, and became the first hip-hop artist to win Album Of The Year at the 1999 GRAMMYs. At the Gala, Andra Day delighted the audience — including Lauryn Hill and her family — with a soulful version of hidden track “Can’t Take My Eyes Off You,” originally a Frankie Valli hit from 1967. Day's performance was marked by brassy accents and funky bass lines, creating an unapologetically lush rendition that mirrored the sonic richness of Hill's original take.

Read more: Revisiting 'The Miseducation Of Lauryn Hill': Why The Multiple GRAMMY-Winning Record Is Still Everything 25 Years Later

Atlantic Records Transformed The Face Of Global Culture

Celebrating 75 years of inaugural label honoree Atlantic Records in the span of a few minutes loomed like an impossible task, but the Gala producers paid tribute to the legacy label well. Beginning with a short video, the event segment highlighted the miraculous roster assembled by Ahmet Ertegun and Herb Abramson that included Ray Charles, Aretha Franklin, Led Zeppelin, ABBA, Phil Collins, and Bruno Mars — to name just a few. But it was the actual performances that highlighted the label’s hold on pop culture: Ravyn Lenae’s breathy take on Roberta Flack’s “Killing Me Softly With His Song” made a case for considering the 1973 hit as one of the most vulnerable recordings of all time. On the other side of the dynamic spectrum, the epic rendition of Led Zeppelin’s “Stairway to Heaven” by alt-rock quartet Shinedown was appropriately intense.

The Wondrous Legacy Of Stax Records Should Not Be Underestimated

The home of such legendary artists as Otis Redding, The Staple Singers and Carla Thomas, Memphis-based Stax Records developed a rich, ragged sound with gospel, blues, R&B and luminous pop as its foundational pillars. Currently the subject of an HBO documentary series, "Stax: Soulsville USA," the record label defined American music during the ‘60s and ‘70s. Memphis singer/songwriter William Bell was one of its most prolific artists, and he regaled guests with a performance of his Hall of Fame inducted debut 1961 single, “You Don’t Miss Your Water.” At 84 years of age — and the winner of a Best Americana Album at the 2017 GRAMMYs — Bell was in rare form, and the band backed him up seamlessly, reproducing the sinuous organ lines of the original.

Read more: 1968: A Year Of Change For The World, Memphis & Stax Records

Future Editions Of The Gala Will Continue To Surprise And Delight

The inaugural GRAMMY Hall of Fame Gala set a high standard for future celebrations of iconic recordings. The event proved to be fertile ground for the creation of indelible music moments, showcasing the beauty and authority of music across genres and generations. Other honored Hall of Fame inducted recordings including De La Soul’s 3 Feet High And Rising, Guns’N’Roses Appetite For Destruction, the Buena Vista Social Club’s debut, Wanda Jackson’s “Let’s Have A Party,” Kid Ory’s Creole Orchestra’s “Ory’s Creole Trombone” and The Doobie Brothers’ “What A Fool Believes.”  

As we look ahead, the excitement for future Galas grows, with each event promising to honor more historic recordings, and uphold the tradition of celebrating excellence in music's rich legacy.

Explore The 2024 GRAMMY Hall Of Fame Inducted Recordings: Lauryn Hill, Guns N' Roses, De La Soul, Donna Summer & Many More

Explore The 2024 GRAMMY Hall Of Fame Inductees