When RuPaul first hit the mainstream in 1993 with the hit single "Supermodel (You Better Work)," it was the culmination of about a decade of work in music — from her time fronting the new wave band Wee Wee Pole to her years working the New York City nightlife scene as a club kid and dancer. "Supermodel" pushed RuPaul into the mainstream, giving her the opportunity not only to land cosmetics contracts and present VMAs, but also to get her brand out there. 

A talk show and some hosting gigs followed, and in 2009, Logo launched "RuPaul’s Drag Race," a then mostly unheralded reality competition show hosted by the queen herself. Since then, the show has aired more than 200 episodes featuring more than 270 queens. (That’s not even including the girls from the international "Drag Race" spin-offs, of which there are many.) RuPaul has also continued her musical career, to date releasing a staggering 15 LPs, six compilation albums, 68 singles, and 42 music videos. In short, RuPaul’s musical cred is bonafide.

That musical legacy has trickled down to Ru’s TV family, too. Now in its 15th season, "RuPaul’s Drag Race" has introduced the world to a generation of incredible drag performers, including more than a few who have made their mark on the musical world. Today, most queens who make it to the end of their "Drag Race" season end up releasing a collaborative single as part of the show, like season 13’s "Lucky" or "All-Stars" season two’s "Read U Wrote U."  

Some queens have gone beyond that, dropping solo LPs, fronting bands, and even touring arenas with their music. Here are nine "Drag Race" alums whose music has helped launch their second act. 

Shea Couleé

A stellar queen from Chicago, Shea Couleé first showed up on "Drag Race" in season nine, where she came in second behind Sasha Velour. She came back for "Drag Race All-Stars" season 5, which she won, and then took another stab at the crown for "All-Stars" season 7. 

That season, she was able to showcase her musical talent with a stellar performance of "Your Name." That song, along with a whole slate of other bangers inspired by Luther Vandross, Janet Jackson, and Chaka Khan are on her latest record, 8, which she’s touring now.  Couleé also will join five other "Drag Race" alum on a recently announced U.S. tour.

Bob The Drag Queen

A true multi-hyphenate, Bob The Drag Queen is not only "Drag Race" season eight winner; he’s also a comedian, podcaster, actor, host and musician. Best known for tracks like "Purse First," which he dropped the same day he won "Drag Race," Bob's latest effort is a great listen, too. The six-song EP Gay Barz is filled with stellar club bangers that mix camp and hip-hop, showcasing Bob's true musical sensibility.

Trixie Mattel

You can’t talk about musically successful "Drag Race" queens without talking about Trixie Mattel. While the "All-Stars" 3 winner makes a good portion of her income doing everything from refurbishing a hotel to curating and creating her successful cosmetics line, she still devotes time to her music.

She’s released four records — all of which are folksier and Fountains Of Wayne-inspired than anything else that’s come out of "Drag Race" — touring extensively around each, as well as a number of music videos. Some of her songs, like "Mama Don’t Make Me Put On The Dress Again," can seem a little tongue in cheek, but Mattel backs it all up with legit musical skills, playing both the guitar and the autoharp quite well. 

Adore Delano

Fans loved Adore Delano on "Drag Race" season seven and that ardor only continued after the show. The performer’s musical career really started to take off with 2014’s Till Death Do Us Party, which reached No. 59 on the Billboard 200 chart. Subsequent punky dance records like 2016’s After Party, 2017’s Whatever, and 2021’s Dirty Laundry EP have helped Delano sell out venues around the world. 

Delano’s music bops all over the pop landscape, with tracks like "Hello, I Love You" merging Katy Perry styling with coyly bubblebum lyrics while the electro-tinged "I Adore U" would fit perfectly on a packed nightclub dancefloor. 

Alaska

Another "Drag Race" winner with a brazenly brash attitude and a heaping helping of musical talent, Alaska has released four albums, all with fairly spicy names. First came 2015’s Anus, followed by 2016’s Poundcake, 2019’s Vagina, and then 2022’s Red 4 Filth. 

Alaska’s singles have always been earworms, too, and she’s brought her "Drag Race" sisters along whenever she can. Kandy Muse features on  "Sitting Alone In The VIP," while "Girlz Night," which found Rose and Jan dropping in with their girl group Stephanie’s Child. Alaska has even brought her talent to the theater, crafting "Drag: The Musical," which sold out its entire debut run in 2022.

Willam

Willam might be one of the most controversial "Drag Race" contestants of all time, earning an early dismissal from season four after RuPaul accused her of breaking the rules behind the scenes. (Willam has since explained that she was getting illicit hotel visits from her husband during taping.) 

Still, she had a successful Hollywood career before "Drag Race," with guest spots on numerous television procedurals. She’s only become more notable since, even snagging a speaking part in Lady Gaga and Bradley Cooper’s A Star Is Born. Her musical output has always been as sassy and tongue in cheek as she is. Her parody tracks like "Aileen" and "Derrick" skillfully tread the thin line between musical triumph and well-executed gag. She’s also been a part of two drag supergroups: DWV with Detox and Vicky Vox, and the AAA Girls with Courtney Act and Alaska. 

Courtney Act

Courtney Act came to "Drag Race" fame after making the season six finale, where she’d ultimately lose to Bianca Del Rio. She’s been singing pretty much her entire career — she actually broke into entertainment by appearing on "Australian Idol" in 2003 — but much of her output has come since her "Drag Race" debut. 

Like her Australian sister Kylie Minogue, Act loves a soaring, inspirational club banger, as evidenced by singles like "Kaleidoscope" and "Fight For Love." She released  "To Russia With Love" in an effort to help shine a light on anti-gay purges in Chechnya.  

Since her "Drag Race" loss, Courtney Act has appeared on a variety of reality shows in both the UK and Australia, including "Dancing With The Stars" and "Celebrity Big Brother UK," the latter of which she won.

Katya

Known for her oddball humor, out-there drag, and frequent collaborations with Trixie Mattel, Katya came to "Drag Race" prominence on season seven before she returned to compete in "All-Stars" two. Her drag is half performance piece, half wacked out fashion show, and her drag persona is a sort of cold Russian uber-bitch. 

Katya's music follows suit, with much of her 2020 EP Vampire Fitness featuring songs in multiple languages as Katya channeled her favorite Russian nightclub singers. That’s not to say that the tracks don’t rip, though: "Ding Dong" is a certified earworm, Russian lyrics and all, while the breathy goth dance cut "Come To Brazil" (guest starring Alaska) has racked up over a million views on YouTube. 

Priyanka

The season one winner of "Drag Race Canada," Priyanka charmed fans worldwide with her charming earnestness and musical prowess. After snagging the crown, she released her debut EP, Taste Test, as well as a slate of five music videos in support of the record. The clips combine into a story of super villain-infused murder mystery that culminates in a battle royale between Priyanka and "Drag Race UK" contestant Cheryl Hole. The whole thing is as goofy as it is danceable. 

Fun fact: "Come Through," which is a great and catchy song as its own, also features a guest verse from Priyanka’s "Drag Race Canada" sister Lemon. The song has become so beloved among fans that a one-hour mix of just that snippet of the song has almost 750,000 views on YouTube.

Listen To GRAMMY.com's Women's History Month 2023 Playlist: Swim In The Divine Feminine With These 40 Songs By Rihanna, SZA, Miley Cyrus, BLACKPINK & More

Virgin Fest, a brand-new multi-genre festival debuting later this year, has announced its inaugural lineup. The two-day event, taking place June 6-7 across multiple stages throughout Banc Of California Stadium and Exposition Park in South Los Angeles, has confirmed recent GRAMMY newcomer Lizzo and rap giant A$AP Rocky as the headliners. The lineup also includes Anderson .Paak & The Free Nationals, Diplo's Major Lazer outfit, recent Best New Artist nominees Tank And The Bangas and many more. 

Virgin Fest, which is promoting an all-inclusive environment—its tagline boasts "All Are Welcome"—features a diverse artist roster. As Rolling Stone points out, the 2020 lineup is composed of 60 percent female artists, which include acts like Ellie Goulding, Kali Uchis, Jorja Smith, Banks, Japanese Breakfast, Empress Of and others. 

Read: The 1975's Matt Healy Pledges Only To Play Gender-Balanced Festivals

The festival is also celebrating the LGBTQ+ fan and artist community. In addition to booking LGBTQ+ artists and allies, including Clairo, Trixie Mattel, singer-songwriter and former Fifth Harmony member Lauren Jauregui and others, Virgin Fest is offering gender-neutral restrooms and is screening all vendors to ensure they align with the festival's values of inclusivity and positivity, with a focus on the LGBTQ+ community and an "emphasis on correct pronoun usage," according to PRIDE.

Read: 2020 Pitchfork Festival: Yeah Yeah Yeahs, Run The Jewels, The National To Headline

In an interview with PRIDE, Virgin Fest CEO and founder Jason Felts discussed the festival's LGBTQ+-focused lineup and its approach to creating an inclusive environment.

"Being a gay man who loves music and loves people and loves diversity and loves humanity on the whole, I thought, 'Why don't we have a festival that celebrates all of that?'" he said.  

Read: Firefly Fest 2020 Lineup: Billie Eilish, Halsey, Rage Against The Machine, Maggie Rogers & More 

Virgin Fest is also taking an eco-conscious approach focusing on sustainability. The festival is "handpicking vendors who share its values and have policies that comply with their commitment to sustainability"; it will also be the "first festival in California to employ a reusable cup deposit system instead of single-use plastic cups," according to a post shared on the Virgin Group's, the festival's parent company, website. According to the event's website, the festival is also banning all single-use plastics onsite and will feature a "robust renewable energy and solar program," among other green initiatives.

To purchase tickets and to view the full lineup for the inaugural Virgin Fest, visit the festival's official website.

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Shea Couleé delivers a stirring dramatic performance in the video for one of their most vulnerable songs to date, "Rewind."

Directed by Sam Bailey, the black-and-white visual takes viewers through Couleé's memory as they relive both tender and volatile moments with their lover.

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"It has a very cinematic quality to match the cinematic quality of the song," Couleé exclusively told Billboard. "And it's kind of a glimpse into my life and my past .. the concept of rewinding, as if our lives were films that we have the ability to go back and re-do." 

They add that the video touches on how minds can alter memories to be less painful: "We try to get the best edit that we can so it doesn't hurt as much."

Putting their usual lively, fierce side on pause, Couleé let their guard down about a past relationship in the song with producer and songwriter GESS. 

"The fans had only seen this high-energy, dance-y, confident music [from me] and this was my opportunity to show a little bit of vulnerability," Couleé said. "The only relationship I ever had, other than the one I'm in now, he suffered from bipolar disorder and he wound up taking his life. It's really, really hard. It's such a weird heartbreak because there's so many unanswered questions." 

Music has allowed the former RuPaul's Drag Race cast member to show different sides of themselves. "I enjoy being able to surprise people and reveal my different sides to them – sometimes people only see a certain side, and music allows yourself to express yourself a bit more," they said. 

Up Close & Personal: Lizzo On The Essence Of 'Cuz I Love You,' Missy Elliott's Impact & More

The Britpop movement first gathered pace in 1993 — its pure optimism, laddish mentality, and colorful Union Jack aesthetic an attractive proposition for those who couldn't relate to the alienation and angst that defined grunge. Drawing from the classic guitar music of the 1960s, it was also steeped in nostalgia, and, perhaps more notably, a fervent belief that anything the Americans could do, the Brits could do better.

Unsurprisingly, the deeply patriotic scene didn't travel too well: only a handful of acts, most notably Oasis and Blur, made any notable impact across the Atlantic during its four-year golden period. On home turf, however, Britpop defined the zeitgeist, turning the London town of Camden into the nation's cultural hub, sweeping up everyone from future Prime Minister Tony Blair to sheep-preserving artist Damien Hirst, and sparking a chart battle so intense it made the BBC's Six O'Clock News.

And it continues to resonate. Oasis' Liam Gallagher and Stone Roses' John Squire recently topped the UK album chart with their collaborative self-titled LP. The middle episodes of Netflix's must-watch romantic drama One Day is heavily soundtracked by the scene's finest. And Dua Lipa recently cited its two biggest bands — as well as Britpop-adjacent acts Radiohead, Massive Attack, and Primal Scream — as a key influence on her new album Radical Optimism.

With the catalyst for Britpop's domination, Blur's Parklife, recently celebrating its 30th anniversary, what better time to look back at its finest contributions. Ignoring any acts that sat on the outskirts (like Manic Street Preachers or Saint Etienne), or who broke through post-1997 (see Catatonia, Embrace), and sticking to just one track per artist, here's a look at 10 songs that embodied the term Cool Britannia.

Oasis — "Live Forever"

How do you choose from the era's two biggest blockbusters, 1994's record-breaking Definitely Maybe and 1995's (What's The Story) Morning Glory? "Wonderwall" is by far Oasis most recognizable hit, "Cigarettes and Alcohol" summed up the Mancunians' hard-partying ethos in five glorious rock and roll minutes, and "Don't Look Back in Anger" remains the scene's greatest Beatles pastiche. And then there's game-changing single "Supersonic," orchestral sing-along "Whatever," and the truly epic "Champagne Supernova."

But it's the aptly titled "Live Forever," the third single from the Gallagher brothers' near-flawless debut, which has weathered the best. Showcasing the elongated delivery that would become his forte, Liam delivers both an all-time great vocal and a positive meditation that essentially serves as a Britpop manifesto. And unlike on the more bloated Oasis albums to come, Noel's wall of guitar sounds here is anthemic, evocative and downright thrilling.

Blur — "Girls and Boys"

The audience at this year's Coachella might not be particularly familiar with Blur's "Girls and Boys," much to frontman Damon Albarn's annoyance (it did only peak at No.59 on the Hot 100 30 years previously, to be fair). But anyone old enough to remember the spring of 1994 across the pond will know every word.

Ironically, one of the defining Britpop anthems has Mediterranean roots. It was inspired by the Brits-abroad debauchery that the scene's ultimate power couple, Albarn and Elastica frontwoman Justine Frischmann, witnessed during a vacation in Spain. And with its self-described "disco drums, nasty guitars, and Duran Duran bass," Parklife's gender-fluid, multilingual ("You get nasty blisters/ Du bist sehr schön"), and insanely infectious lead single was tailor-made to soundtrack such dance floor hedonism.

Pulp — "Common People"

Pulp had been plugging away on the fringes of the UK's indie scene since the late 1970s, but had to wait until the Britpop explosion to progress beyond cult concern. After making their long-awaited breakthrough with 1994's His N Hers, the Sheffield outfit then joined the big league with Mercury Prize-winning 1995 follow-up Different Class and an instant classic lead single that established eccentric frontman Jarvis Cocker as the scene's ultimate satirist.

As referenced by Rosamund Pike's prime suspect in Saltburn, "Common People" was inspired by a real-life barroom encounter with a privileged art student with ambitions of roughing it with the lower class simply for fun. Cocker initially indulges the unnamed woman in the hope of some bedroom action. But he eventually admonishes her lust for social voyeurism over an exhilarating flurry of guitars, violins and erm stylophones. A true one-off.

Supergrass — "Alright"

Although the impressive sideburns suggested otherwise, Supergrass — aka frontman Gaz Coombes, bassist Mick Quinn, and drummer Danny Goffey — were only on the cusp of adulthood when they released their debut album, 1995's I Should Coco. And saving the best until the last, its fifth single brilliantly encapsulated their youthful exuberance.

Just ask Steven Spielberg. After seeing the video for "Alright," where the trio get up to various japes while traveling across North Wales on a king size bed, the director propositioned the band with a The Monkees-esque TV show, an offer politely declined. The song itself, which did enjoy a taste of Hollywood as part of the Clueless soundtrack, is similarly mischievous, combining jaunty piano riffs and summery surf guitars with joyous tales of teenage kicks ("Got some cash, bought some wheels/ Took it out 'cross the fields/ Lost control, hit a wall/ But we're alright").

Suede — "Trash"

The lure of the Britpop world was so impossible to resist that even Suede, a band renowned for their sexual ambiguity, animalistic art rock, and odes to the seedier side of life, eventually jumped on board. Indeed, while their self-titled debut and equally nihilistic follow-up Dog Man Star had seemed designed for wallowing in student bedsits, third album Coming Up was a far more celebratory affair primed for the indie disco.

The unlikely blockbuster, recorded in the wake of guitarist Bernard Butler's departure in 1994, spawned five consecutive UK Top 10 hits, the most immediate of which was lead single "Trash." An outsider anthem written about the band itself ("Oh maybe, maybe it's the clothes we wear/ The tasteless bracelets and the dye in our hair/ Maybe it's our kookiness"), the David Bowie-esque glam rocker instantly made you want to become an honorary member of Brett Anderson's gang.

The Bluetones — "Slight Return"

As with Suede and Pulp, London-four piece The Bluetones didn't automatically fit into the Britpop landscape. Mark Morriss was at the more unassuming end of the frontman spectrum, his tender, softly-sung voice a far cry from the more boorish delivery of Gallagher, Albarn, et al. And their sound owed just as much to the jangly guitar pop of Teenage Fanclub and melodic songcraft of Squeeze as the Fab Four.

But their debut album, 1996's Expecting to Fly — which knocked (What's The Story) Morning Glory? off the UK top spot — proved that the Cool Britannia era wasn't entirely averse to something a little more sensitive. Flagship single "Slight Return" (very nearly a British chart-topper, too), was undeniably its piece-de-resistance, its intimate verses and propulsive, life-affirming chorus neatly encapsulating their everyman charm.

Babybird — "You're Gorgeous"

Perhaps Britpop's most misunderstood classic, Babybird's "You're Gorgeous" isn't a declaration of undying love tailor made for a first dance. As countless newlyweds may be horrified to learn, it's the tale of a creepy photographer sweet-talking his models into suggestive poses ("You took an instamatic camera/ And pulled my sleeves around my heart") with the false promise of worldwide fame.

Also featured in Saltburn (on this occasion, musically), the feminist statement briefly turned Stephen Jones' one-man-band into a major chart force — "Don't Look Back in Anger" was the only Britpop song to sell more in 1996. Although it proved to be something of a one-hit wonder, its subversive themes and bittersweet melodies — reminiscent of Echo and Bunnymen at their commercial peak — have aged far more gracefully than most of Britpop's more straightforward serenades.

Elastica — "Connection"

There was a brief moment in 1995 when Justine Frischmann looked as though she would equal, or even eclipse, the success of her then-boyfriend Damon Albarn. Elastica's self-titled debut album reached No. 1 in the UK, becoming the second fastest-selling ever in the process. And it reached a creditable No.66 on the Billboard 200, a chart which had completely eluded Blur.

Even so, thanks to a combination of crippling drug addiction, constant lineup changes, and lost momentum, Elastica's reign proved to be short-lived. Still, they'll always have one of the scene's greatest singles runs, encompassing "Stutter," "Line-Up," "No More Heroes," and their biggest US hit, "Connection." The latter also boasts the scene's greatest intro, a ferocious ball of energy which includes squalling synths, guttural grunts, and a primitive guitar riff brazenly borrowed from Wire's "Three Girl Rhumba." Britpop never sounded more explosive.

Ocean Colour Scene — "The Day We Caught the Train"

Occupying the same unapologetically retro space as Cast, The Boo Radleys, and the Godfather of Britpop Paul Weller, Ocean Colour Scene were never one of the scene's most fashionable bands. But breakthrough album Moseley Shoals' mix of '60s rock, mod, and Northern Soul spawned two undeniable classics.

Firstly, there was "The Riverboat Song," a triumphant pastiche of Led Zeppelin's "Four Sticks" that became the walk-on music for Chris Evans' zeitgeist-defining TV show TFI Friday. And then the Birmingham four-piece delivered the even more majestic "The Day We Caught the Train," a nostalgic ode to escapism ("You and I should ride the coast/ And wind up in our favorite coats just miles away") complete with a carefree sun-soaked video that foreshadowed the good vibes of Summer '96. Who cares about being cool anyway?

The Verve — "Bitter Sweet Symphony"

The general consensus is that Britpop died the day Oasis released their self-indulgent third album Be Here Now in August 1997. Released just two months beforehand, The Verve's crowning glory, therefore, was something of a last hurrah, a lush orchestral affair that briefly transformed a bunch of unsung psychedelic rockers into Britain's biggest band.

"Bitter Sweet Symphony" was famously built on a sample of Andrew Loog Oldham's version of The Rolling Stones' "The Last Time"; the band were forced to relinquish all royalties as a result. But there's more to the urban hymn than those sweeping strings — its emphatic beats, for one thing, Richard Ashcroft's vocal swagger for another. Let's not forget the iconic Hoxton Street video where Ashcroft displayed a staggering unawareness of personal space. The second highest-charting Britpop track Stateside (No. 12 on the Hot 100) and only the second to receive a GRAMMY nod, too, "Bittersweet Symphony" was  a majestic Britpop send-off.

Dua Lipa's Road To 'Radical Optimism': How Finding The Joy In Every Moment Helped Her Become Pop's Dance Floor Queen

Given that Beatport Chief Community Officer Sofia Ilyas has dedicated the last 15 years or so of her life supporting burgeoning artists, subgenres and underrepresented groups, it's somewhat surprising that she grew up in a household without music.

As a teen, a Sony Walkman with a radio and mixtapes featuring the likes of Radiohead were a lifeline to a world Ilyas' family didn't want her to participate in. She was even kept home during school field trips to the National Gallery museum in London, where she's since hosted her Piano Day music and art event, and will soon be curating a room for their 200th anniversary celebration.

Ilyas has had to sacrifice a lot — namely, a relationship with her strict Muslim family — to carve out a career in music, and hers is a story of patience and resilience. After leaving her home in Cardiff, Wales for London to pursue higher education (against her family's wishes), she found solace and connection in live music. She'd hang out around the sound booth and introduce herself and ask questions about how things worked. Slowly but surely, she befriended people that worked at labels and venues, and even artists — Four Tet grew to know her by name after she kept coming back to his shows.

After years of being a part of the London scene as a dedicated fan, at age 30, Ilyas became co-manager of indie record label Erased Tapes, where she helped popularize neoclassical music and one of its purveyors, experimental German pianist Nils Frahm. Alongside Frahm, Ilyas launched Piano Day, where a diverse range of artists help them celebrate the past, present and future of the instrument alongside contemporary dancers and painters.

Now, as the first Chief Community Officer at major dance music platform Beatport, Ilyas is building community within and across disparate global electronic communities. She aims to bring more women and people of color into the mix.

"We're living in a time where people are feeling incredibly lonely and disconnected from community," Ilyas tells GRAMMY.com. "I [want to] facilitate people to come in to hear from each other, especially women, in a room that feels safe to hold discussion."

GRAMMY.com recently caught up with Ilyas for an insightful, engaging conversation on her work to support women and people of color in electronic music, making piano cool, her hopes for a more equitable music industry, and much more.

This interview has been edited for clarity.

You recently hosted your Piano Day annual events in Melbourne and London — tell me your vision for Piano Day.

When we launched Piano Day in London with Nils [Frahm], it gave me an excuse to try my own events. I had the artists performing in different corners of the room and a painter in the middle, watching and being inspired. I've always looked at different arts and wondered why they can't also be present in the music world and why we can't support each other across various industries. I've had a contemporary dancer at almost every event I've done in London. Piano Day was my way of having my own event that I could own and really show off my curation. Even with the first event, people were saying the space was beautiful and the curation was so good. I felt really validated.

[For Piano Day,] I always ask artists what they can do that's a little bit different, beyond performing their album or recent EP. I had one artist who had never played piano before, and he made a few mistakes and everyone was applauding him like it's okay. It's really important to me that Piano Day offers something that maybe the audience will never see again and they feel they've experienced something very special. An even bigger extension of that is the lineup that I curate for the National Gallery; coupling a piano player with a dancer who had never met before, and multiple artists only ever played piano maybe three times. I love that the artists have felt safe to trust me and that it's the type of event where they can take a risk.

I'm always looking for acts that are open to trying something a bit different and to be challenged by the fact that it's solo piano predominantly. And to also be inspired by the space, the National Gallery is such a prestigious, iconic venue. It's quite an unusual event because you've got people who've come to see the artists and regular visitors who have just come to see the paintings and they happen to stumble across what's happening. What's even more special for me is the audience is full of children. [I've been wondering] how we can do more music events that kids can come to, because I saw how inspired they were.

You'll be returning to the National Gallery in May to help curate their 200th anniversary event. How are you thinking about everything it stands for while bringing it into the future with music and women and people of color?

I've always had an attachment to the Gallery because there were school trips to it and my parents would never let me go. So for them to email me, "Hey, we've been to a couple of your events, would you like to bring Piano Day to the National Gallery?" I was just overwhelmed and hugely complimented.

I went to each room, sat down and thought about the feelings [it brought up]. I ended up landing on the blue room, it's got a lot of English paintings in it. I liked the idea of English artists against old English paintings, sort of breaking that mold of stiffness and classical looks to be like, this is now the future of London coming into the gallery. We placed the piano right in front of this really famous huge horse painting to really make that statement.

I am very mindful of having a diverse and interesting lineup. I always have one artist that starts the event that is a nod to the traditional kind of way of playing [piano]. It usually evolves to some artists playing the neoclassical sounds and then it moves into more the dance element and vocalist and then it ends on "this is the future" type of thing. I always like having that momentum.

Let's talk about your new record label RISE. What's your vision is with it and who are the artists you're currently working with?

I started Rise last year for artists that want help to get to the next level and get the attention of the label they want. I wanted to do a label that was within my bandwidth because I have a full-time job. If there're artists that I can help get from point A to B, then they go on to C, that's a great thing. I have Frank Hopkins on the label, who's an electronic artist, and Kareem Kumar, who's a Black artist who is known for playing in the streets of London. [Kumar] has built an incredibly huge audience on socials that has been a real inspiration to so many youngsters during COVID. They played together for the first time at the National Gallery, where Frank added some really nice ambient sounds and Kareem played the piano.

Too often, labels are quite a stiff experience, they want to assign that artist forever. If there are any artists that want help on press releases, overall branding and PR, that's exactly what RISE is there for. We can help them release some records, sort their online profile and offer guidance to basically uplift the artist so they can get the attention of booking agents, a label etc.

I see the future of labels where they are this sort of incubator-type of model, where they help an artist and the artists can grow into their own team or go off into another label. I envisage more labels existing like mine, where they're helping the artists onto that next level.

What do you think needs to shift for the music industry to be more supportive — financially and otherwise — of artists, particularly young people of color?

One thing that could be great is the labels that are doing well commercially — I'm sure they do this to a certain extent — choose two artists every year for an incubator program and make it more visible. Right now, most labels' A&R is a very closed thing. I think [it would help] if the labels made a very clear way of sending them demos. I know it is difficult because these days, even [people at] labels are so overworked and they don't have time to think about things like this. Maybe a music organization or a body out there could pick this idea up and take it to some of the major labels.

On the live side, [we need] more community spaces where an artist can come by and play regularly to fans and bring their friends and family around. Most venues are so hard to get on the bill, [so there's a need for] smaller 100-capacity-or-so spaces that open the doors more to local artists. We rely on the same names over and over again, whether it's festivals or local clubs, etc.

With your work as Beatport's Chief Community Officer, what are you actively doing to bring in and celebrate more women and people of color in dance music?

I've always been aware of diversity and my color and who I am in the music industry. Especially when I was around all those white male composers who knew everything about production and I knew nothing, that was very daunting. Even things like drinking — I don't drink and the amount of times it feels uncomfortable to be in the music industry. Many people in South Asian communities, especially Pakistani, grew up in a non-drinking culture, and we should have awareness to make those people feel comfortable otherwise they're never going to join the music industry.

What's been incredible is that Robb [McDaniels, Beatport's CEO] and the team have been, "You own it, you do what you believe." In the first few months, I hired a DEI consultant named Vick Bain, who was an amazing mentor for me. I'm a real big believer in experts. I was able to really upskill myself very fast through having her around.

Putting aside diversity, we're living in a time where people are feeling incredibly lonely and disconnected from community. That's why I'm doing panel events with DJ sets with Beatport. I [want to] facilitate people to come in to hear from each other, especially women, in a room that feels safe to hold discussion.

First meeting of the year was at the National Gallery. Can’t wait to curate my piano event there this year 🥳 pic.twitter.com/RVNFNZWdTV

— Sofia Ilyas (@sofiailyas) January 5, 2024

How have you taken it upon yourself to bring more women and artists of color with you along the way, and do you make space and advocate for people?

It's always something that's on the top of my mind because being a South Asian woman in music is already quite difficult at moments. You look around wondering Is there any support for me? And with my journey of having walked away from my family, part of me is already exhausted from that experience and existing in the music industry in an environment that often feels very alien to me.

Just being a woman in a C-Suite position isn't not easy. I've never been in a role where the focus is to champion women and that's why I'm so grateful for Beatport.

Throughout my career, I've always given out a lot of free PR and guidance, and quite often that's been for women. I've always wanted to be available and I'm always happy to give my time. If anyone reads this, and they want to email me and ask me any questions, I'm always really happy to help.

What's some advice you have for young women of color that want to work in the music industry but don't know where to start?

What I love about the music industry is there are so many gaps, and so many observations you can make and sort of insert yourself in and create something quite special itself. Once you start getting to know your local community, [you can get] so much support from others. I made a lot of my friends by going to vinyl markets and going up to my favorite labels and saying hi. When I was trying to work in the music industry and sending a ton of emails, I got nothing in return. But as soon as I started being a bit more active in the live [music] side, I met so many people.

Don't think you need to do it alone. For so many years, I kept what I was experiencing to myself and I would always present this polished person on Instagram. Lately, I've started really opening up more about how I feel. When I turned 43 recently, I posted on Instagram about how I sometimes overwork to avoid [loneliness]. I was surprised by how many people, especially men, messaged me and said I feel that way too. I'm learning to be more vulnerable.

Don't be afraid to ask questions. You just have to get over ego and fear. I can't sugarcoat it; unfortunately, there are [some] people who are going to make you feel really stupid for asking. Lean on your friends and know you're on the right path. Know that we need more women and more diversity in the industry. Look at people that inspire you. When I used to look at Four Tet, I'd be like, Oh my God, an Indian man on stage, that's so cool. So, look for your inspiration points and be vulnerable with your friends, because it is going to be difficult sometimes. And you can definitely email me anytime. [Chuckles.]

What does a more equitable music industry look like to you?

Well, that's a big question. I think [it would involve] everyone being more conscious. Whether it's a booking agent or a label looking to sign someone, if everyone is thinking around diversity and consciously looking and making their spaces more open to women. I always think about open doors. How can everyone open their doors more while considering the space people are entering into. It's one thing opening your door but it's another thing if that person enters a space and doesn't feel safe.

For me, a place where everyone's consciously thinking about this, and it isn't just on the organization or a few artists or someone like me in my role to try and figure it out. I think if everyone was conscious of it, things would just happen more seamlessly.

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