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Lzzy Hale of Halestorm

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'Tour Stop(ped)' But The Show Must Go On: Laura Jane Grace, Lzzy Hale & More

MusiCares & the Recording Academy Florida & Chicago Chapters host a candid discussion between top rock acts on mental health and adapting to life without the rush – or revenue – of touring.

GRAMMYs/Oct 30, 2020 - 04:27 am

"I miss airport coffees. I miss sleeping in a bus bunk. And I miss being part of a team," Against Me!'s Laura Jane Grace said with a melancholy smile, followed by knowing nods from her colleagues. Even before the pandemic sent countless hearts and minds into a heady darkness of isolation, the importance of frank discussion of mental health for musicians had come to the foreground. Suddenly taking away sources of revenue, of connection, of support, of stability, of routine, from people already facing the challenges of the life of an artist. Presented by Recording Academy Florida and Chicago Chapters with MusiCares and bringing together a variety of Recording Academy members to share their perspective on it all, Tour Stop(ped) opened the floor to the essential conversation regarding the value of self-care and strategies for thriving as an artist unable to hit the road.

"You're basing your life on connection to people," explained rising English rocker Yungblud. "I want to be out there causing chaos but now I'm just looking at the walls, watching the paint dry!"

Stephen Gibb served as the perfect moderator for the conversation, a familiar face in a cozily familiar studio setting, keeping the conversation focused and spirited. As a member of hard rock bands such as Black Label Society, Crowbar, and Saigon Kick, Gibb is intimately familiar with tour life. And as current host of the podcast Addiction Talks, his deft hand with sensitive conversations encouraged openhearted conversation, first focused on a general sense of how everyone was coping with this strange new reality. In addition to Yungblud, veterans Grace and Lzzy Hale of Halestorm, and new wave experimentalist KennyHoopla contributed an array of perspectives on Tour Stop(ped), both in terms of their careers and their personal experiences, offering viewers a variety of valuable lessons.

Hale found herself stumped by the first chunk of time without a gig on the schedule since the band's founding. "Even when I was 13 I had a gig at the bowling alley lined up," she laughed, framed in her home studio by racks of her distinctive Epiphone Explorer guitars. From her home in Chicago, Grace reiterated the confusion that comes from utter stillness after decades of constant movement, but with a sense of contentment. "This very well might be one long manic episode," she laughed. "I've been doing this for 20 years, and in a way it was 20 years of wondering when it was all going to go away. And that it did, but not because of anything I did, something totally out of my control, was calming."

A large part of the conversation focused on strategies to ensure that musicians can feel creative and fulfilled in this time, to keep from falling into unhealthy ruts. As an artist still early in his touring career, KennyHoopla has seen the inability to perform as an opportunity for reflection. "I'm just trying to catch up to myself," he said. "To use this time to hone the fragile parts of me and make them stronger."

Grace, meanwhile, compared the time to Bob Dylan's self-imposed years off from touring, saying she was similarly using the pandemic as a period of woodshopping and working on her craft. "Being an artist is about being creative, and we're in a situation right now that's asking us all to be our most creative selves to make this work and to make the best of this," she mused.

Gibb and the panelists elaborated on the importance of maintaining a connection with fans—as a way of keeping the audience engaged, of garnering financial support for new projects while tour revenue is gone and of maintaining the necessary emotional support. When the pandemic necessitated canceling gigs, Yungblud was already in the midst of a global tour. When he got home, he immediately knew he'd need to put together a livestream event and to stick close to his social media accounts. "Luckily, I love being online and I love social media. That's our stage right now," he said. "Everybody's in the same boat, feeling that need, like, ‘I'm going to mosh my head off, I'm going to go crazy, I'm going to release my energy even if it's in my bedroom with my cat.'"

Read More: Yungblud Talks Turning His Tour Postponement Into An Online Rock & Roll Variety Show

While the panelists were all musicians, the entire music industry, Gibb noted, are struggling through this pandemic. Countless individuals are having their livelihoods hit hard by the inability to work in crews, sell merch, and promote tours, among countless other outlets. "My heart is breaking for my friends and family, the techs, lighting guys, riggers," he said, holding back the tears. "We're in the fun business, the happiness business. We bring joy and we connect with people on a visceral, emotional level. It's heartbreaking for there not to be any end date to this."

The panelists provided fascinating and refreshing perspective on what might happen when touring does start to kick back into swing. "If everyone is going to try to tour at once, then the market will be completely flooded and it's going to be just as much pandemonium," Grace insisted. "[We need to be] figuring out a strategic way through this and a strategic way out of this for the community that we have spent so long building that is collapsing around us."

As life, and this year, have shown us difficult times can manifest surprising moments. Two surprise guests dropped into the conversation as well in order to ask questions that hit close to their hearts. Frontwoman of legendary LA hard rockers L7, Donita Sparks popped in first ("I don't know if I'm a guest or a Zoom bomb!" she grinned). Her question centered on what the artists missed most; for Sparks, it was her tour family, the larger crew beyond the band, and how artists can keep that connection while at home. "I always feel invincible because I know they have my back," she said.

On top of lamenting the inability to connect more personally with his fans, Yungblud encouraged everyone on the call to let out their most raucous shout, a release of pent-up punk-energy inspired by Sparks' iconic spirit. Experimental songwriter Grandson popped in later (first thanking the "music Illuminati" for the invite), and then offering a succinct and powerful explanation of the importance of gratitude. "Set your goals internally to make the best art you can, be the best friend you can, and let the things that are out of your control remain that way," he said.

Naturally, the conversation wound its way through to coping mechanisms, strategies which the individual musicians would recommend for keeping their mental health strong. Aerobic exercise as a replacement for long nights on the stage were a common refrain. Hale added that an herb garden had become a centering activity and Gibb extolled the virtues of meditation, while Grace vouched for long baths with epsom salts and apple cider vinegar. Yungblud's solution was endless jamming at the exasperation of his neighbors, while KennyHoopla's suggestion for boosting spirits focused on one word: love.

"Having time to elaborate on my love for everyone in my life and loving myself... just putting out love as much as I can and continuing to give myself to the universe," he said. "When you give yourself to the universe, it will always return."

In addition to the panelists' discussions of their own experiences, the event featured video interludes. In the first, Warped Tour founder Kevin Lyman highlighted the Academy's collaboration with MusiCares, noting that the organization had already assisted nearly 20,000 individuals in the music industry and dispersed over $19 million, whether for helping cover rent, fixing broken instruments, organizing doctor's appointments for uninsured members, and even establishing cyber support groups and addiction and rehab counseling.

Later, Chief Advocacy Officer of the Recording Academy Daryl Friedman led a conversation regarding how artists can help in the fight to sustain independent stages. Throughout, short videos from Academy members sharing stories of their favorite venues and what they missed on the road reinforced not only the community aspect of the music industry, but also the Academy's commitment to bringing everyone together in the fight to make lives better until things can get back to a relative normal.

But then even this very panel showcases just how important that community feeling can be, the four panelists exchanging their own biggest takeaways. "Laura said earlier, you have to do things quickly [because] when you have time you can overthink things," Yungblud reiterated. "Right now, what the f*ck do I have to lose? Why not push my boundaries?"

KennyHoopla had been meant to open for Yungblud on a series of tour dates, and the two naturally bonded during this time over their joint focus on pushing boundaries during pandemic. "There's this sense of urgency because people are relying on you to give them a sense of escapism and a high," he said. "I've gotta keep going and keep providing art and putting myself out there."

As the conversation neared its end, Hale insisted that when they were all back out on the festival circuit, they'd need to find a way to get together for a hug and a beer -- a simple pleasure that's somehow turned into a transformative dream. And after all of the sage advice dispensed throughout the evening, Grace offered perhaps the most important three-word signoff: "Just stay alive."

Recording Academy's 'Pass the Aux' Forms a "Zoomchella" Community

Photo of GRAMMY trophy
GRAMMY Award statue

Photo: Jathan Campbell

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How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy

Here are seven facts to know about the actual cost and worth of a GRAMMY trophy, presented once a year by the Recording Academy at the GRAMMY Awards.

GRAMMYs/May 1, 2024 - 04:23 pm

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List

Brann Dailor Unveil His GRAMMY Display
Mastodon's Brann Dailor

Photo: Courtesy of Brann Dailor

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Where Do You Keep Your GRAMMY?: Mastodon’s Brann Dailor Shares The Story Of Their Best Metal Performance Track, “Sultan’s Curse”

Mastodon drummer and singer Brann Dailor reveals the metaphor behind the track that snagged him his first golden gramophone, “Sultan’s Curse,” and how winning a GRAMMY was the “American Dream” of his career.

GRAMMYs/Apr 25, 2024 - 03:42 pm

Mastodon's drummer and singer Brann Dailor assures you he did not purchase his shiny golden gramophone at his local shopping mall.

“I won that! I’m telling you. It’s a major award,” he says in the latest episode of Where Do You Keep Your GRAMMY?

The metal musician won his first GRAMMY award for Best Metal Performance for Mastodon's “Sultan’s Curse” at the 2018 GRAMMYs.

“‘Sultan’s Curse’ was the jumping-off point for the whole theme of the album,” he explains. “The protagonist is walking alone in the desert, and the elements have been cursed by a Sultan.”

It’s a metaphor for illness — during the creation of the album, the band’s guitarist Bill Kelliher’s mother had been diagnosed with a brain tumor and bassist Troy Sanders’s wife was battling breast cancer.

For the band, the GRAMMY award represented their version of the American Dream and culmination of their career work. Even if Mastodon didn’t win the award, Dailor was happy to be in the room: “We felt like we weren't supposed to be there in the first place! But it's an incredible moment when they actually read your name."

Press play on the video above to learn the complete story behind Brann Dailor's award for Best Metal Performance, and check back to GRAMMY.com for more new episodes of Where Do You Keep Your GRAMMY?

Brann Dailor Talks 20 Years Of Mastodon, New 'Medium Rarities' Collection And How He Spent The Coronavirus Lockdown Drawing Clowns

Blur in Tokyo in November 1994
Blur in Tokyo in November 1994.

Photo: Koh Hasebe/Shinko Music/Getty Images

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7 Ways Blur's 'Parklife' Served As The Genesis Of Britpop

On the heels of their Coachella return, Blur celebrates the 30th anniversary of their opus, 'Parklife,' on April 25. Take a look at how the album helped bring Britpop to the mainstream.

GRAMMYs/Apr 25, 2024 - 02:33 pm

In April 1993, journalist Stuart Maconie coined the term Britpop for a Select magazine article celebrating the UK's fight back against the dominance of American rock. Remarkably, London four-piece Blur weren't even mentioned in the story. And yet, frontman Damon Albarn, guitarist Graham Coxon, bassist Alex James, and drummer Dave Rowntree would provide the catalyst for the scene's mainstream breakthrough.

Just a year later, Blur released what many consider to be Britpop's defining statement. Parklife served as a colorful, vibrant, and incredibly infectious love letter to all things Anglocentric, drawing upon the nation's great cultural heritage while also foreshadowing what was to come. And it instantly struck a chord with homegrown audiences desperate for guitar music that wasn't drowning in abject misery, and better reflected their day-to-day lives.

Remarkably, Albarn had predicted Parklife's success four years earlier. As he declared to music writer David Cavanagh in 1990, "When our third album comes out, our place as the quintessential English band of the '90s will be assured. That is a simple statement of fact."

Three decades after its game-changing release, here's a look at how Parklife forever changed both Blur's career trajectory and the history of British rock.

It Kickstarted Britpop's Greatest Rivalry

In one of those great rock coincidences, Blur's third LP hit the shelves just 24 hours after "Supersonic" gave a then-relative unknown Manchester outfit named Oasis their first ever UK Top 40 single. And the two bands would remain intertwined (perhaps begrudgingly so) from then on, culminating in the most high-profile chart battle in British music history.

You could argue that Oasis' Noel Gallagher threw the first stone, describing Parklife as "Southern England personified" in a manner that suggested it wasn't exactly complimentary. And according to his manager Alan McGee, Definitely Maybe cut "Digsy's Dinner" was written as a deliberate "piss-take of Blur."

An increasingly bitter war of words then broke out in the summer of 1995 as the "Country House" versus "Roll With It" war swept the nation. Blur emerged victorious, although Oasis had the last laugh when (What's The Story) Morning Glory spent 10 weeks atop the UK album chart.

It Brought Storytelling Back To Indie Pop

Heavily inspired by Martin Amis novel London Fields, Parklife was inhabited by a cast of intriguing fictional characters, essentially doubling up as a series of short stories. "Tracy Jacks," for example, is about a golf-obsessed civil servant who ends up getting arrested for public indecency before bulldozing his own house.

"Magic America" is the tale of Bill Barret, a Brit who commits to a life of excess during a Stateside holiday ("Took a cab to the shopping malls/ Bought and ate until he could do neither anymore"), while "Clover Over Dover" explores the mindset of a manipulative boyfriend threatening to jumping off the titular white cliffs.

Over the following 18 months, everything from Pulp's "Common People" and Space's "Neighbourhood" to Supergrass' "Caught by the Fuzz" and The Boo Radleys' "It's Lulu" were combining classic British guitar pop with witty Mike Leigh-esque vignettes of modern life.

It Originated The Big Indie Ballad

Dramatic ballads aren't necessarily the first thing that come to mind with Parklife, a record famed for its jaunty, "knees-up Mother Brown" ditties. But it boasts two examples: "To The End," an alternate Bond theme featuring a burst of Gallic flair from Stereolab's Laetitia Sadler, and the swoonsome "This Is A Low." Turns out the "mystical lager-eater" the record was designed to embody could also get a little vulnerable from time to time.

This appeared to give all of their laddish peers some pause for thought. Oasis, the most fervent advocates of the "cigarettes and alcohol" lifestyle, later scored their biggest hit with acoustic ballad "Wonderwall." And bands including Cast ("Walkaway"), Shed Seven ("Chasing Rainbows") and Menswear ("Being Brave") all enjoyed UK hits revealing their softer sides. No doubt Coldplay, Travis, and every other sensitive post-Britpop outfit that emerged in the late 1990s were taking notes, too.

It Paid Respect To The Greats

The Britpop scene was renowned for its slavish devotion to the first time British guitar bands ruled the airwaves, the Swinging Sixties. Oasis freely admitted they modeled themselves on the Beatles, while the likes of Ocean Colour Scene, Kula Shaker and The Paul Weller all released albums that sounded like they'd been discovered in a vintage record shop.

And while Blur would later distance themselves from the past with a sense of invention (which Albarn would also parlay into his various side projects, including the virtual band Gorillaz), they were more than happy to get all nostalgic on Parklife. See "Far Out," their only track to feature James on lead vocal, which resembled the trippy psychedelia of Pink Floyd in their Syd Barrett era, and the Sgt. Pepper-esque brassy instrumental "The Debt Collector," while there are also echoes of the Walker Brothers, The Kinks, and Small Faces. Suddenly, retro was the new cool.

It Turned Blur Into Britain's Biggest Guitar Band

The UK Top 10 success of 1991's "There's No Other Way" proved to be something of a false start for Blur, with the band soon falling by the wayside like every other baggy pop outfit that emerged at the turn of the decade. "Popscene," the 1992 single intended to revolutionize both their career and British guitar music in general, stalled at No. 32, while 1993 sophomore Modern Life is Rubbish sold just 40,000 copies.

But Parklife single-handedly turned Blur into Britain's biggest guitar band, reaching No. 1 in their homeland, spending 82 weeks in the Top 40, and eventually becoming a million-seller. It went on to pick up four BRITs, a Mercury Prize nomination, and has been recognized as an all-time great by Spin, Pitchfork, and Rolling Stone. Further proof of its glowing reputation came in 2009 when Royal Mail selected it as one of 10 albums worthy of commemorating on a postage stamp.

It Spawned A String Of Classic Singles

Parklife's campaign was kicked off in March 1994 with "Girls and Boys," a glorious dissection of British vacationers — which, surprisingly in the days when genre-hopping was frowned upon — evoked the '80s synth-pop of Duran Duran and Pet Shop Boys. Rowntree was even replaced by a drum machine, not that he particularly minded, luckily.

This indie floorfiller was followed up by the hugely underrated "To The End" and then the much-quoted title track. Everything about "Parklife" the song is larger than life: the Cockney geezer narration from Quadrophenia's Phil Daniels, the festival-friendly sing-along chorus, and the brightly colored video in which James — perhaps tipping his hat to Queen's "I Want to Break Free" -– donned soap opera drag. But fourth release "End of a Century," a melancholic tale of domestic drudgery complete with mournful trombone solo, once again proved there was a depth beyond their cheeky chappy personas.

It Made Brits Proud To Be British Again

Unable to connect with the oppressive angst and flannel shirts of the grunge movement that had plagued their first major North American tour in 1992, Blur first started to embrace their inherent Englishness on the following year's Modern Life is Rubbish. Unfortunately, this throwback to the original British Invasion was met with a resounding shrug of the shoulders on both sides of the Atlantic.

Undeterred, however, the band doubled down on all things Anglocentric on its follow-up, from its original title of London, to its greyhound racing cover art, to its celebrations of bank holidays, Club 18-30 holidays, and shipping forecasts. This time around, they managed to capture the zeitgeist (at home, at least), as the rise of New Labour and the forthcoming hosting of Euro '96 made everyone proud to be British again. Within 12 months, the UK charts were littered with homegrown guitar bands selling the idea of the English dream — and it all started with Parklife.

Coachella 2024 Weekend 1 Recap: 20 Surprises And Special Moments, From Billie Eilish & Lana Del Rey To Olivia Rodrigo With No Doubt

Composite graphic with the logo for GRAMMY Go on the left with four photos in a grid on the right, featuring (clockwise from the top-left) CIRKUT, Victoria Monét, Recording Academy CEO Harvey Mason jr., and Janelle Monáe
Clockwise from the top-left: CIRKUT, Victoria Monét, Recording Academy CEO Harvey Mason jr., and Janelle Monáe

Graphic & Photos Courtesy of GRAMMY GO

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Recording Academy & Coursera Partner To Launch GRAMMY GO Online Learning Initiative

Class is in session. As part of the Recording Academy's ongoing mission to empower music's next generation, GRAMMY Go offers digital content in specializations geared to help music industry professionals grow at every stage of their career.

GRAMMYs/Apr 17, 2024 - 05:01 pm

The Recording Academy has partnered with leading online learning platform Coursera on GRAMMY GO, a new online initiative to offer classes tailored for music creators and industry professionals.

This partnership empowers the next generation of the music community with practical, up-to-the moment digital content that provides wisdom for both emerging and established members of the industry. Continuing the Academy’s ongoing mission to serve all music people, courses cover a variety of specializations tailored to creative and professional growth. 

GRAMMY GO on Coursera includes courses taught by Recording Academy members, featuring GRAMMY winners and nominees and offers real-life lessons learners can put to work right away.

Starting today, enrollment is open for GRAMMY GO’s first Coursera specialization, "Building Your Audience for Music Professionals," taught by Joey Harris, international music/marketing executive and CEO of Joey Harris Inc. The course features Rock & Roll Hall of Fame inductee and five-time GRAMMY winner Jimmy Jam, 10-time GRAMMY nominee Janelle Monáe and three-time GRAMMY winner and the 2024 GRAMMYs Best New Artist Victoria Monét. This foundational specialization will help participants gain the skills, knowledge and confidence to build a strong brand presence and cultivate a devoted audience within the ever-changing music industry. 

The partnership’s second course, launching later this summer, aims to strengthen the technological and audio skills of a music producer. "Music Production: Crafting An Award-Worthy Song" will be taught by Carolyn Malachi, Howard University professor and GRAMMY nominee, and will include appearances by GRAMMY winner CIRKUT, three-time GRAMMY winner Hit-Boy, artist and celebrity vocal coach Stevie Mackey, five-time GRAMMY nominee and Recording Academy CEO Harvey Mason jr., and 15-time GRAMMY winner Judith Sherman. Pre-enrollment for "Music Production: Crafting An Award-Worthy Song" opens today.

"Whether it be through a GRAMMY Museum program, GRAMMY Camp or GRAMMY U, the GRAMMY organization is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform, GRAMMY GO, in partnership with Coursera," said Panos A. Panay, President of the Recording Academy. "A creator’s growth path is ongoing and these courses have been crafted to provide learners with the essential tools to grow in their professional and creative journeys."

"We are honored to welcome GRAMMY GO, our first entertainment partner, to the Coursera community," said Marni Baker Stein, Chief Content Officer at Coursera. "With these self-paced online specializations, aspiring music professionals all over the world have an incredible opportunity to learn directly from iconic artists and industry experts. Together with GRAMMY GO, we can empower tomorrow's pioneers of the music industry to explore their passion today."

GRAMMY GO also serves as the music community’s newest digital hub for career pathways and editorial content that provides industry insights for members of the industry; visit go.grammy.com for more. For information and enrollment, please visit the landing pages for "Building Your Audience for Music Professionals" and "Music Production: Crafting An Award-Worthy Song."

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