meta-scriptHow 'Petty Country: A Country Music Celebration' Makes Tom Petty A Posthumous Crossover Sensation | GRAMMY.com
Tom Petty
Tom Petty performing with the Heartbreakers in 2008

Photo: Tim Mosenfelder/Getty Images

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How 'Petty Country: A Country Music Celebration' Makes Tom Petty A Posthumous Crossover Sensation

On 'Petty Country,' Nashville luminaries from Willie Nelson to Dolly Parton and Luke Combs make Tom Petty’s simple, profound, and earthy songs their own — to tremendous results.

GRAMMYs/Jun 27, 2024 - 03:42 pm

If Tom Petty and the Heartbreakers landed in 2024, how would we define them? For fans of the beloved heartland rockers and their very missed leader, it's a compelling question.

"It's not active rock. It's not mainstream rock. It's not country. It would really fall in that Americana vein," says Scott Borchetta, the founder of Big Machine Label Group. "When you think about what his lyrics were and are about, it's really about the American condition."

To Borchetta, these extended to everything in Petty's universe — his principled public statements, his man-of-the-people crusades against the music industry. "He was an American rebel with a cause," Borchetta says. And when you fuse that attitude with big melodies, bigger choruses, and a grounded, earthy perspective — well, there's a lot for country fans to love.

That's what Coran Capshaw of Red Light Management bet on when he posited the idea of Petty Country: A Country Music Celebration of Tom Petty, a tribute album released June 21. Featuring leading lights like Dolly Parton ("Southern Accents"), Willie and Lukas Nelson ("Angel Dream (No. 2)," Luke Combs ("Runnin' Down a Dream"), Dierks Bentley ("American Girl,") Wynonna and Lainey Wilson ("Refugee"), and other country luminaries covering Tom Petty classics, Petty Country is a seamless union of musical worlds.

Which makes perfect sense: on a core level, Petty, and his band of brothers, were absolutely steeped in country — after all, they grew up in the South — Gainesville, Florida.

"Tom loved all country music. He went pretty deep into the Carter Family, and "Will the Circle Be Unbroken?" and the folk, Americana heart of it," says Petty's daughter, Adria, who helps run his estate. "Hank Williams, and even Ernest Tubb and Patsy Cline… as a songwriter, I think a lot of that real original music influenced him enormously." (The Flying Burrito Brothers, and the Byrds' Gram Parsons-hijacked country phase, were also foundational.)

A key architect of Petty Country was the man's longtime producer, George Drakoulias. "He's worked with Dad for a hundred years since [1994's] Wildflowers, and he has super exquisite taste," Adria says.

In reaching out to prospective contributors, he and fellow music supervisor Randall Poster started at the top: none other than Willie Nelson and Dolly Parton. "Having Willie and Dolly made people stand up and pay attention," Dreakoulias told Rolling Stone, and the Nashville floodgates were opened: Thomas Rhett ("Wildflowers"), Brothers Osborne ("I Won't Back Down"), Lady A ("Stop Draggin' My Heart Around"), and so many others.

Each artist gave Petty's work a distinctive, personal spin. Luke Combs jets down the highway of "Runnin' Down the Dream" like he was born to ride. Along with Yo-Yo Ma and founding Heartbreakers keyboardist Benmont Tench, Rhiannon Giddens scoops out the electronics and plumbs the droning, haunting essence of "Don't Come Around Here No More."


And where a lesser tribute album would have lacquered over the songs with homogenous Nashville production,
Petty Country is the opposite.

"I'm not a fan of having a singular producer on records like this. I want each one of them to be their own little crown jewel," Borchetta says. "That's going to give us a better opportunity for them to make the record in their own image."

This could mean a take that hews to the original, or casts an entirely new light on it. "Dierks called up and said, 'Hey, do you think we would be all right doing a little bit more of a bluegrass feel to it?' I was like, 'Absolutely. If you hear it, go get it.'"

"It had the diversity that the Petty women like on the records," Adria says, elaborating that they wanted women and people of color on the roster. "We like to see those tributes to Tom reflect his values; he was always very pro-woman, which is why he has such outspoken women [laughs] in his wake."

Two of Petty Country's unquestionable highlights are by women. Margo Price chose "Ways to Be Wicked," a cut so deep that even the hardcore Petty faithful might not know it; the Let Me Up (I've Had Enough) outtake was buried on disc six of the 1995 boxed set Playback.

"Man, it's just one of those songs that gets in your veins," Price says. "He really knew how to twist the knife — that chorus, 'There's so many ways to be wicked, but you don't know one little thing about love.'" Founding Heartbreakers guitarist Mike Campbell features on the dark, driving banger.

And all interviewed for this article are agog over Dolly Parton's commanding take on "Southern Accents" — the title track of the band's lumpy, complicated, vulnerable 1985 album of the same name. "It's just revelatory… it brings me to my knees," Adria says. "It's just a phenomenal version I know my dad would've absolutely loved."

"It's one of Dolly's best vocals ever, and it's hair-raising," Borchetta says. "You could tell she really felt that track, and what the song was about."

Adria is filled with profuse gratitude for the artists preserving and carrying her dad's legacy. 

"I'm really touched that these musicians showed up for my dad," she says. "A lot of people don't want to show up for anything that's not making money for them, or in service to their career, and we really appreciate it… I owe great debt to all of these artists and their managers for making the time to think about our old man like that."

Indeed, in Nashville and beyond, we've all been thinking about her old man, especially since his untimely passing in 2017. We'll never forget him — and will strum and sing these simple, heartfelt, and profound songs for years to come.

Let Your Heart Be Your Guide: Adria Petty, Mike Campbell & More On The Enduring Significance Of Tom Petty's Wildflowers

Imagine Dragons' Ben McKee, Dan Reynolds and Wayne Sermon
From left: Imagine Dragons' Ben McKee, Dan Reynolds and Wayne Sermon

Photo: Ray Davidson

interview

Inside Imagine Dragons’ 'Loom': Dan Reynolds On How A Sense Of Foreboding Led To The Band's Most Colorful Album

Imagine Dragons' sixth release, ‘Loom,’ is filled with melodic soundscapes featuring big choruses that conjure deep feeling. It's exactly how Dan Reynolds wanted it; the frontman details the inspirations behind the nine-track LP.

GRAMMYs/Jun 27, 2024 - 01:30 pm

For a dozen years now, Imagine Dragons have delivered melodic anthems that have resonated with audiences from Idaho to Italy. Whether you call the band’s sound arena rock, power pop or formulaic does not matter. What does is the effect these soundscapes have on the masses, album after album.

The Las Vegas trio of Dan Reynolds, Ben McKee and Wayne Sermon may divide critics and peers, but there is no denying they are master craftsmen of earworms. The GRAMMY-winning group has served hit after Billboard-topping hit, racking up sales of 74 million album equivalents, 65 million digital songs and over 160 billion streams.

Frontman and chief lyricist Reynolds despises labels and says conversations about genre are "trite." And, anyway, the songwriter does not make music with fans or critics in mind. Instead, it’s about what he's feeling at any given moment and whether the melody moves him.

"I love things that are melodic," Reynolds tells GRAMMY.com. "I was a classical pianist for 10 years from six to 16 — playing Chopin, Beethoven and Bach — and their songs feature pleasing melodies and intervals. My brain was formed in that classical piano training and that’s still where I write melodies from."

On their sixth studio album, Loom, Imagine Dragons continue the upward trajectory that started with their GRAMMY-winning debut Night Visions. Loom features nine new songs marked by big choruses, pleasing melodies and lyrics that concurrently make you cringe at the clichés and sing along.

Following a period of heavy loss for Reynolds when his grief hung like an invisible cobweb clouding his thoughts — and that Mercury - Acts 1 & 2 chronicled in song— Imagine Dragons went their separate ways. A break was needed and family time called before any thoughts were given to what loomed next.

Learn more: Inside Imagine Dragons' Biggest Hits: Dan Reynolds Details How "Believer," "Radioactive" & More Came To Be

Loom is definitely a more joyful record, but buried beneath these sanguine melodies there is still some sadness. In between recording the last album and this one, Reynolds went through a divorce — a life change that is explored in songs like "Don’t Forget Me" and "Fire in These Hills."

For Reynolds, playing live to sold-out arenas and seeing thousands of strangers singing — just like writing songs — is therapeutic. Sporting a plain white t-shirt, with a rack of guitars behind him, the singer-songwriter discussed navigating change, catharsis, the inspirations behind Loom, and why he makes music today is no different than what led him to penning his first-ever song.

"I’m in therapy every week and I have been since I was young," says Reynolds, adding that he started writing music at age 12 to handle emotional distress. "I didn’t know how to say what I was feeling and it wasn’t working by just writing it in a journal. Something about singing those words and putting it over a sonic soundscape felt cathartic. This record was no different and it felt really good."

Ahead of Loom’s release on June 28, GRAMMY.com chatted with Reynolds via Zoom about the inspirsations behind what he considers the band’s most colorful record. The 36-year-old melody maker appeared affable, admitted to currently being sober, and that he was excited to hit the road again with his bandmates for a 30-plus date North American tour that begins at the end of July.

A Sense Of Foreboding, Good And Bad

Multiple members of Imagine Dragons threw out names for their new record, Reynolds notes. "'Loom' just came to me out of nowhere during the filming of our first video. I was like, 'Guys, what do you think?' Within minutes they all loved it."

Reynolds likes the ideas and connotations that come with such a simple word: that something is coming. "The word feels ominous, but it can also be positive," he explains. "This record really dives into change as a lot of change was happening in my life when I wrote these songs."

Beyond those looming feelings, good and bad, Reynolds says he also loved "loom" as a noun. "It’s a very colorful record and a loom brings to mind the intertwining of different colors."

Mattman & Robin

After working with Rick Rubin and having several "cooks in the kitchen" on the last record, Swedish duo Mattman and Robin (Mattias Per Larsson and Robin Lennart Fredriksson) were the sole studio chefs spearheading this production. The difference is reflected in Loom's finished sound.

"This record is solely Mattman & Robin and because of that it’s our most cohesive, concise and pointed record," Reynolds says. "For our own sanity, this time we wanted to make a record that told a very specific story and that sounded like a specific color. I believe we accomplished that better than ever before because we worked with only one producer."

Starting From Square One

The creation of the Imagine Dragons’ sixth album also differed from all their previous projects when it came to the artistic approach and the song-selection process. "For every other record, I arrived at the studio with 150 or more demos that I had put down over a two-year period," Reynolds recalls, adding that the group brought in about 200 demos, selected 70, and recorded 50 during their sessions with Rick Rubin.

While Reynolds had about 150 demos this time around, Mattman and Robin suggested that they "wipe the slate clean, throw out all these demos, and start from square one." Reynolds loved the idea, "because I love to write and I’m always writing."

He wrote about 30 new songs in the studio over four to six months, and then narrowed those down. "It was all very collaborative."

Feeling Colors

Reflecting about the completed record, Reynolds admits that Loom feels like the most up-tempo, concise body of work Imagine Dragons’ has ever done; it’s also the most colorful.

"That’s the reason we chose the sunset/sunrise artwork for the cover because the image can be perceived either way," Reynolds explains. "The record feels like the beginning of things and also the death of things … It's all about change. There are definitely more bright songs than any other record we’ve done, but there are also moments of reflection and heartache."

Reynolds is not one to keep a diary or write notes on his phone. Music is his journal.

"I’ve never been a person to write down an idea and then work on that idea," the songwriter explains. "I always write the same way: I sit down at a piano, with a guitar or at a computer with no theme in mind and create a soundscape that is an honest output of whatever I’m feeling. I then write lyrics and melody to that feeling. It’s been that same way since I was 12 and started writing songs … What I’m feeling in the moment is usually what it’s going to be."

The Beauty & Safety Of Metaphor

Ever since Reynolds started processing his emotions through music and penned his first song as a pre-teen, he hid behind metaphors — afraid to speak his truth. During these formative years, this truth-telling usually centered on his religious beliefs. Reynolds was raised, along with his nine siblings, as a follower of the Church of Jesus Christ of Latter-day Saints. Reynolds admits that he relied too heavily on figures of speech as a writer, especially when it came to describing his relationship with Mormonism. 

Today, the artist no longer hides behind his words. "When I started writing, I was fearful of the people I love understanding what I was saying," Reynolds explains. "I was not thinking back then about the common listener; the only ones who heard my music, from the time I was 12 to 14, were my parents and I sure as hell did not want my mom to hear a song and think, ‘Are you doubting Joseph Smith!’" 

Reynolds leaned into metaphor. "so my mom would not know what I was talking about" — and that trajectory continued into his writing style on the first few Imagine Dragons records. 

"When I listen to Night Visions, it’s very metaphorical," Reynolds reflects. "'Radioactive' is a song about depression; yet, most people hear it and think it’s a song about the apocalypse!" 

However, some of Reynolds’ favorite songwriters — Paul Simon, Billy Joel, Bob Dylan and Cat Stevens — are not overly metaphorical. Working with Rick Rubin on the previous Imagine Dragons double record really helped the songwriter reduce his reliance on imagery and be more authentic. "Rick was always telling me to peel back a little bit, become more vulnerable and stop being such a scaredy-cat," he says. 

Metaphors and deeper meanings aside, Reynolds stresses that while he tries to add some lyricism to his words. What matters most, he notes, is that he sings his truth and it’s believable.  

Ch-Ch-Ch-Changes

Change is a constant in life and that theme weaves throughout Loom. Like French writer Jean-Baptiste Alphonse Karr wrote in 1894, "plus ça change, plus c’est la même chose." This  aphorism, loosely translated, means the more things change, the more they stay the same.  

"There are some things in my life that never change and I’ve accepted that," Reynolds says. "One of them is that mental health has always been a bit of a struggle for me, but music helps a lot. At the same time, other things do change. I’m 36 now and I’m not the same person I was when we put out our first record and I was 22." 

The throughline in Imagine Dragons' sound is "the human experience told from a self-reflective narrative view," Reynolds continues, adding that Loom felt cathartic. 

False Empowerment

Loom’s first single, "Eyes Closed," arrived May 3. The genre-bending song fuses rap, rock and pop, to create another Imagine Dragons anthem. 

"'Eyes Closed' is about something that looks perfect and idyllic and then you tap it and it falls into a million pieces," Reynolds explains. "The idea behind that song is that I could do this with my eyes closed, it’s so easy, but the reality is I was not really loving myself or feeling any of those things I was writing about."

It's a theme Reynolds revisits often. "I write a lot of songs because I’m in a bad place and I’m trying to bring about a false sense of confidence, security and empowerment," he says. "I meet people and they say, ‘I work out to this song every morning and it gets my day going,’ and I reply, ‘I’m glad because I really wasn’t going that day!’"

Their International Fanbase 

Loom closes with a reprise of "Eyes Closed" featuring Colombian reggaeton maestro J. Balvin. Imagine Dragons are no strangers to collabs. In the past, the band have recorded features with the likes of Kendrick Lamar, Lil Wayne and Wiz Khalifa, but as Reynolds explains, they are always selective in choosing these collaborations. "We don’t collaborate a lot because personally I hate it when the artists I love collaborate too much. I’m like, I want to listen to you … I was waiting for a record from you.

"'Eyes Closed' really felt like the second verse could go in a different direction," Reynolds notes. "I had been listening to something from J. Balvin and I said to the band, ‘This could be cool and interesting, why don’t we try it?’ I’m really happy with how it turned out."

Reynolds adds that Imagine Dragons has become more of an international group that's bigger outside of its home nation. Touring globally has been a boon for the band: "We’ve enjoyed seeing and experiencing different cultures and witnessing how music bypasses all cultures," Reynolds says. "We go places where English is not the first language and people still seem to understand everything we are saying because they just feel it."

Reynold's Faith

As Reynolds’s conversation with GRAMMY.com comes to a close, the songwriter is asked about the inspiration behind the sixth song on Loom: "God’s Don’t Pray."

"It wouldn’t be an Imagine Dragons record without me alluding to my faith," he says. "I’m not a religious person anymore, but as anyone who grows up in religion knows — especially when the rest of your family still follows that faith — it’s still such a prevalent part of your life that it is impossible to write a record without delving into religiosity and the lack thereof."  

5 Inspirations Behind Don McLean's New Album 'American Boys': Rock 'N' Roll Heroes, George Floyd & Much More

Johnny Cash performing in 1997
Johnny Cash performing in 1997

Photo: Jim Steinfeldt/Michael Ochs Archives/Getty Images

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'Songwriter' Highlights Johnny Cash's Mighty Pen: Inside This Seldom-Heralded Aspect Of The Man In Black

A new archival release drawn from 1993 sessions, 'Songwriter' illuminates Cash's skillful way with a lyric and melody — apart from simply being a great interpreter.

GRAMMYs/Jun 26, 2024 - 04:03 pm

When you think of Johnny Cash, what comes to mind? Perhaps it's the penitentiary serenader. The Rubin-retrieved elder statesman. The Man in Black who walked the line and fell into a burning ring of fire. Maybe even Homer's chili-pepper-hallucinated coyote on "The Simpsons." But what about Cash, the songwriter?

Certain hits of his — like that aforementioned mariachi-powered classic — were by outside writers. And an inarguable component of Cash's genius is how he could take a song by Merle Travis ("Dark as a Dungeon"), Bob Dylan ("It Ain't Me Babe") or Nine Inch Nails ("Hurt") and utterly inhabit it.

But simply a master interpreter he wasn't. From "Cry! Cry! Cry!" to "I Walked the Line" and "Folsom Prison Blues," Cash had a hand, in part or in whole, in writing some of his most monumental tracks. So why didn't this descriptor ever quite stick?

"Bob Dylan said he is one of the greatest writers of the 20th century. He didn't say 'songwriters'; he said 'poet laureate,'" John Carter Cash — the only child of Johnny and June Carter Cash — tells GRAMMY.com. "So, I think his contemporaries knew it, but not as many as the fans, because I think his image overshadows all that somehow."

With this in mind, John Carter helped bring a posthumous Cash project to life — one that celebrates his sometimes undersung facility in this department.

Welcome to Songwriter: An 11-track collection of previously unheard Cash originals from across the decades, like "Have You Ever Been to Little Rock," "I Love You Tonite," and "Like a Soldier." The album was recorded in 1993 at LSI Studios in Nashville, as songwriting demos.

John Carter always knew about the existence of these sessions — after all, he played guitar on them.

"Dad didn't really have the intention of releasing these as a body of work at that time, because he was sort of changing his mentality about his records," he explains. "I think he wanted to look at his old albums that had been successful — and this was right before he did the American Recordings stuff."

Read more: 10 Ways Johnny Cash Revived His Career With American Recordings

Despite existing in this liminal zone, the songs Cash tracked are superb. Opener "Hello Out There," which John Carter believes to be about the Voyager launches, is essentially Cash's "Space Oddity" — a cosmic statement from a typically boots-on-the-ground artist.

The following track, "Spotlight," finds the Man in Black singing to, well, the spotlight: "Don't let it show/ That my heart went with her when I let her go/ Don't let anybody see deep within the soul of me/ Or they will see that something there is not quite right." The highlights just roll on, from the entrancing psychedelia of "Drive On" to the spare, poignant "She Sang Sweet Baby James."

Wisely, John Carter and co-producer David "Fergie" Ferguson, who'd worked with Cash since the 1980s, stripped away some dated production, and centered Cash’s hypnotic performances. They also brought in musicians who'd worked with Cash: guitarist Marty Stuart, now-departed bassist Dave Roe and drummer Pete Abbott.

In the original session, Waylon Jennings sang on "I Love You Tonite" and "Like a Soldier"; in the 2020s, Vince Gill added vocals to "Poor Valley Girl," and the Black Keys' Dan Auerbach added some simmering, bluesy guitar to "Spotlight."

When Ferguson heard the material for the first time, he was floored — by his voice, for one thing. "And what a good job they did recording it," he tells GRAMMY.com. "It could have just as easily been screwed up — been distorted, or had a big hum in it. Nowadays, you can take care of a lot of that, but a lot of it can't."

Then, there are the songs; Ferguson calls "Spotlight" "poetic in a lot of ways," and singles out "She Sang Sweet Baby James" as "kind of folky Johnny, storytelling Johnny. That was one of the first I heard where I said, Man, that's so good. I've never heard that. I was really surprised."

He's excited for the fan reaction to "Hello Out There." "When he does those echoes — 'Calling, calling, calling,' those are not digital echoes," he stresses of that recurrent hook. "He wanted them there. That ain't something we chose to do, but I really like those."

Ferguson also hails its lyrical timeliness: "It's kind of him singing about the world going to s—. He had a naturalist part of him. He loved Mother Earth."

John Carter is thrilled about the dynamism, and variety, of the material on Songwriter. "There are silly, fun songs. Ther are songs of faith, there are songs of his love — specifically for my mother," he says. "There's songs of loss and sadness. There's songs of mystery and eternal yearning that happen to also be gospel songs.

"It's a bright time in my memory of my father, even though he did have his ups and downs through his time period," John Carter concludes. "I hear his personality when I look through these songs. I hear his depth that he was a deep thinker and that he believed what he believed, and that's what it was. I hear the mystery that he perceived."

But one mystery should be cleared up right now: Johnny Cash was a great songwriter, on top of everything else he's famous for — and here are 11 colorful, memorable points of proof.

How Petty Country: A Country Music Celebration Makes Tom Petty A Posthumous Crossover Sensation

7 Reasons Why Prince's 'Purple Rain' Is One Of Music’s Most Influential Albums
Prince performs during the Purple Rain Tour in Detroit in November 1984.

Photo: Ross Marino/Getty Images

list

7 Reasons Why Prince's 'Purple Rain' Is One Of Music’s Most Influential Albums

In honor of the 40th anniversary of 'Purple Rain,' dig into the ways Prince's magnum opus didn't just solidify him as an icon — it changed the music industry and culture at large.

GRAMMYs/Jun 25, 2024 - 01:05 pm

"I strive for originality in my music," Prince declared in a 1985 interview with MTV. "That was, and will always be the case."  

It was this determination to do things his own inimitable way that birthed the decade's most audacious superstar project: Purple Rain 

Prior to the album's June 25, 1984 release, Prince had scored some mainstream hits — including "1999" and "Little Red Corvette" — but hadn't fully blossomed into the prolific, world-conquering musical hero he's now immortalized as. Nor did he have acting experience. Yet, Prince somehow managed to convince his management and label into financing a big-screen hybrid of romance, drama and musical accompanied by an equally ambitious pop soundtrack.   

It was an inherently risky career strategy that could have derailed the Purple One's remarkable rise to greatness in one fell swoop. Instead, Purple Rain enjoyed blockbuster success at both the box office and on the charts, with the film grossing more than $68 million worldwide and the album topping the Billboard 200 for a remarkable 24 weeks.   

Initially conceived as a double album featuring protege girl group Apollonia 6 and funk rock associates the Time, the Purple Rain OST worked as an entirely separate entity, too. In fact, it had already sold 2.5 million copies in the States before the movie hit theaters, largely thanks to the immediacy of lead single "When Doves Cry," Prince's first ever Billboard Hot 100 No. 1.   

And a full 40 years on from its release, Purple Rain's diverse range of power ballads, hard rockers and party anthems still possess the power to stun, whether the phrase "You have to purify yourself in the waters of Lake Minnetonka" is familiar or not. Here's a look at why the GRAMMY-winning record — and 2010 GRAMMY Hall of Fame inductee — is regarded as such a trailblazer.

It Hopped Genres Like No Album Before

While the streaming age has encouraged artists and listeners to embrace multiple genres, back in the 1980s, "stay in your lane" was the common mindset. Of course, a musician as versatile and innovative as Prince was never going to adhere to such a restriction.   

The Purple One had already melded pop, soul, R&B, and dance to perfection on predecessor 1999. But on his magnum opus, the star took his sonic adventurism even further, flirting with neo-psychedelia, heavy metal and gospel on nine tracks which completely eschewed any form of predictability. Even its most mainstream number refused to play by the rules: despite its inherent funkiness, "When Doves Cry" is a rare chart-topper without any bass!  

As you'd expect from such a virtuoso, Prince mastered every musical diversion taken. And the album's 25 million sales worldwide proved that audiences were more than happy to go along for the ride. 

It Championed Female Talent On And Behind The Stage

Although the likes of Jill Jones, Wendy Melvoin and Lisa Coleman had contributed to previous Prince albums, Purple Rain was the first time the Purple One pushed his female musical proteges to the forefront. On "Take Me With U," he shares lead vocals with one of his most famous, Apollonia. On its accompanying tour, he invited Sheila E. to be his opening act. And in something of a rarity even still today, two of the soundtrack's engineers, Susan Rogers and Peggy McCreary, were women.   

Melvoin and Coleman would go on to become artists in their own right as Wendy and Lisa, of course. And Prince would also help to radically transform Sheena Easton from a demure balladeer into a pop vixen; compose hits by the Bangles ("Manic Monday"), Martika ("Love Thy Will Be Done"), and Sinead O'Connor ("Nothing Compares 2 U"); and provide career launchpads for Bria Valente and 3RDEYEGIRL.

It Broke Numerous Records

As well as pushing all kinds of boundaries, Purple Rain also broke all kinds of records, including one at the music industry's most prestigious night of the year. At the 1985 GRAMMY Awards, Prince became the first Black artist ever to win Best Rock Performance By A Duo Or Group With Vocal, beating the likes of the Cars, Genesis, Van Halen, and Yes in the process. Purple Rain also picked up Best Score Soundtrack for Visual Media at the same ceremony, and was nominated in the night's most coveted Category, Album Of The Year. 

Another impressive feat was the one that had only previously been achieved by the Beatles and Elvis Presley. With the same-named movie also hitting the top of the box office chart, Prince became only the third artist in history to score a No. 1 album, film and song in the same calendar year.

It Changed How Albums Were Sold

Although it seems positively chaste compared to the likes of "WAP," "Anaconda," and "My Neck, My Back (Lick It)," Purple Rain's tale of a "sex fiend" who enjoys pleasuring herself in hotel lobbies was deemed so provocative at the time of release that it inadvertently instigated a political taskforce. 

Appalled by the sexual lyrical content of "Darling Nikki," a track she caught her 11-year-old daughter Karenna listening to, future Second Lady Tipper Gore decided to set up the Parents Music Resource Centre with three other "Washington Wives." The organization subsequently persuaded the record industry and retailers to issue any album containing child-unfriendly material with Parental Advisory stickers. (Another Prince-penned hit, Sheena Easton's "Sugar Walls," was also included alongside "Darling Nikki" in the "Filthy 15" list of songs the PMRC deemed to be the most offensive examples.)

It Paved The Way For The Pop Star Film

Prince was the first pop superstar from the 1980s holy trinity to bridge the gap between Hollywood and MTV, with Purple Rain arriving eight months before Madonna's star turn in Desperately Seeking Susan and four years before Michael Jackson's fantastical anthology Moonwalker. And it spawned a whole host of similar vanity projects, too.   

You can trace the roots of everything from Mariah Carey's Glitter to Eminem's 8 Mile back to the tale of a troubled musical prodigy — nicknamed The Kid — who finds solace from his abusive home life at Minneapolis' hottest night spot. And while the acting and screenplay were never going to trouble the Academy Awards (as lead actress Apollonia predicted, however, it did pick up Best Score), Purple Rain's spellbinding onstage performances captures the euphoria of live music better than any other concert film, fictional or real. 

It Helped Redefine Masculinity in Pop

"I'm not a woman, I'm not a man/ I am something that you'll never understand," Prince sings on Purple Rain's biggest dance floor number "I Would Die 4 U" — one of many occasions in both the album and film that challenged notions of masculinity, gender and sexuality even stronger than the Purple One had before.   

Indeed, although the early '80s was unarguably a boom period for white British pop stars outside the heteronormative norm, it was rarer to find artists of color so willing to embrace such fluidity. Prince, however, had no problem — whether sporting his now-iconic dandy-ish, ruffled white shirt and flamboyant purple jacket combo, or unleashing his impressive array of diva-like shrieks and screams on "Computer Blue" and "The Beautiful Ones." André 3000, Lil Nas X and Frank Ocean are just a few of the contemporary names who have since felt comfortable enough to express themselves in similarly transgressive fashion. 

It Added To The Great American Songbook

From the apocalyptic rockabilly of "Let's Go Crazy" ("We're all excited/ But we don't know why/ Maybe it's 'cause/ We're all gonna die") and messianic new wave of "I Would Die 4 U," to the experimental rock of "Computer Blue" and self-fulfilling prophecy of "Baby, I'm A Star," Purple Rain delights at every musical turn. But it's the title track that continues to resonate the most.  

Following Prince's untimely death in 2016, it was "Purple Rain" — not "1999," not "Kiss," not "The Most Beautiful Girl in the World" — that many fans gravitated toward first. Initially conceived as a country duet with Stevie Nicks, the epic power ballad was described by Prince as pertaining "to the end of the world and being with the one you love and letting your faith/ God guide you through the purple rain."  

The superstar acts every inch the preacher on the emotional tour-de-force. And as the final song that Prince ever performed live — on the Atlanta leg of his Piano & A Microphone tour, a week before his untimely passing — closed the curtains on a truly revolutionary career.   

GRAMMY Rewind: Lizzo Thanks Prince For His Influence After "About Damn Time" Wins Record Of The Year In 2023 

Chapel Hart, Reyna Roberts, Camille Parker, Breland, Julie Williams, Kentucky Gentlemen
Top row: Chapel Hart; Middle row: Reyna Roberts, Camille Parker, Breland; Bottom row: Julie Williams, Kentucky Gentlemen

Photos: Top row: Catherine Powell/Getty Images for CMT; Middle row: Terry Wyatt/WireImage, Tibrina Hobson/Getty Images, Jason Kempin/Getty Images for BRELAND & Friends; Bottom row: Catherine Powell/Getty Images for Black Opry, SUZANNE CORDEIRO/AFP via Getty Images

interview

What's The Future For Black Artists In Country Music? Breland, Reyna Roberts & More Sound Off

With a wave of talented Black acts shaking up the country music scene, the genre is reaching new heights. Six rising stars unpack country music's complicated past, celebrate recent victories, and predict what's next.

GRAMMYs/Jun 24, 2024 - 01:29 pm

Shaboozey's "A Bar Song (Tipsy)" is flipping country music on its head. His genre-bending hit, which interpolates J-Kwon's 2004 hip-hop smash "Tipsy," replaced Beyoncé's "TEXAS HOLD 'EM" atop Billboard's Hot Country Songs chart in April — marking the first time that two Black artists held the No. 1 spot back-to-back on the chart.

The history-making feat — and the massive success of "A Bar Song" — is a major win, especially given how Black artists have historically been shut out from country music, even in the last 10 years alone. In 2016, for instance, Beyoncé and The Chicks' CMA Awards performance of "Daddy Lessons," a country-leaning tune off the Houston native's sixth album, Lemonade, caused an uproar within the country music community, with many fans boycotting the show. Beyoncé later hinted that the backlash birthed her country-tinged 2024 LP, COWBOY CARTER, as she "did a deeper dive into the history of Country music and studied our rich musical archive."

Then, in 2018, Billboard controversially removed Lil Nas X's GRAMMY-winning, Billy Ray Cyrus-featuring smash "Old Town Road" from the Hot Country Songs chart as it was poised to claim the top spot, because it didn't "embrace enough elements of today's country music." Lil Nas X's comment on the dispute perfectly depicted the ongoing debate around what qualifies as country music: "The song is country trap. It's not one, it's not the other. It's both. It should be on both [charts]."

Mainstream country music has long been a white, straight, cisgender male-dominated genre. But in recent years, an influx of Black country artists have been challenging the traditional norms of what country music looks and sounds like. In turn, they're helping the genre become more accessible and appealing to a broader audience — and it's forcing even some naysayers to pay attention. 

Along with Shaboozey, many rising artists are incorporating hip-hop and R&B elements into their country music. Tanner Adell's viral hit "Buckle Bunny" features rap-inspired verses and thumping bass; a guitar-fueled rap cadence carries BRELAND's "My Truck"; and Blanco Brown's "trailer trap" helped his line dance smash "The Git Up" top the Hot Country Songs chart for 12 nonconsecutive weeks in 2019. Several artists are leaning more into the traditional sound, too, as evidenced by the latest singles from Tiera Kennedy ("I Ain't a Cowgirl") and Chapel Hart ("2033").

Trailblazers like Darius Rucker, Kane Brown and Mickey Guyton have been pivotal to disrupting the scene and opening doors for marginalized acts. Rucker's "Don't Think I Don't Think About It," from his 2008 country debut, Learn to Live, earned him a No. 1 on the Hot Country Songs chart — the first Black artist to celebrate such an achievement since Charley Pride's "Night Games" in 1983. With 2017's "Heaven," Kane Brown made history twice: he was the first artist to top all five Billboard country charts simultaneously, and the first Black country artist to earn RIAA Diamond certification with an original song. Guyton's history-making feat came at the 2021 GRAMMYs, where she was the first Black woman ever nominated for Best Country Solo Performance, for her autobiographical "Black Like Me."

As country music continues to evolve, how will it make more room for boundary-pushing Black artists? GRAMMY.com tapped six rising stars — BRELAND, Chapel Hart, Kentucky Gentlemen, Camille Parker, Reyna Roberts, and Julie Williams — to discuss the future of a genre that has historically lacked diversity, the undeniable impact of Beyoncé's COWBOY CARTER, and the artists that inspire them to push forward.

Quotes from these interviews have been edited for brevity and clarity.

Shaboozey's "A Bar Song" and Beyoncé's "TEXAS HOLD 'EM" are among 2024's biggest songs regardless of genre. What do you think are the key ingredients for making a great country song? How has it changed?

Brandon Campbell of Kentucky Gentlemen: All the best country songs have authenticity and truth. From the feel-good jams to the heartbreak, it's all about relatability and people being able to see themselves and what they've experienced in those songs. 

BRELAND: A great country song tells a linear story in which all of the lyrics relate back to a central concept. My favorite country songs also include elements of wordplay where a word or phrase is flipped, usually at the conclusion of the chorus.

I think the structure of country songs is about the same as it was 20 years ago, but there has just been some changes sonically. I've noticed fewer country songs have bridges, and the songs tend to be shorter now in general, which is consistent with trends across the music industry as a whole.

Reyna Roberts: It's about the instrumentation, lyrics and heart that's put into the music and how authentic it is. I personally love slide guitar, banjos, fiddles, harmonicas, and acoustic guitar, so those are key instruments in my music. I always make sure the foundation of classic country music is there and build upon that. Storytelling is equally as important; I pour my everything into the melodies and lyrics in every song I write.

Trea Swindle of Chapel Hart: The instrumentation has changed so much. Now there's the electric guitars and 808s. I think whenever Jason Aldean did "Dirt Road Anthem," it introduced 808s to country music and set off the whole bro-country moment. 

And, the thing about country music is it's all about the story, and it's all about the experience of creating music that has heart and soul and an impact. It's not like an AI-generated song with country buzzwords like truck, snake, boots, hat. That's not what it makes it country, and sometimes, it's not in the instrumentation that makes it country. You can hear a Vince Gill song, and it doesn't have a single guitar in it. It's all piano, but it's country at its core.

Camille Parker: I'm constantly referencing music that has lasted decades and speaks to people in a real way. The best country songs make people feel seen regardless of where they're from. I grew up on traditional country songs like "Kiss an Angel Good Morning" by Charley Pride and "You Don't Know Me" by Ray Charles. Those songs have evergreen lyrics, amazing production, and make you feel something real every time you hear it.

Julie Williams: All my favorite country songs pull me in with the storytelling and transport me to another place — either a memory of some place I've been or to an imaginary world. These stories can be raw and vulnerable or fun and lighthearted. Another core piece is a great melody, one that makes you want to jump in and sing along and gets stuck in your head. But we're in an exciting time in country music where we're hearing more types of stories like Mickey Guyton's "Black Like Me" and Brittney Spencer's "Thoughts and Prayers." 

Like most genres and sounds, the origins of country music are largely Black — why do you think it's been difficult for its roots to be widely acknowledged? Do you feel that's changing?  

BRELAND: Country music is undeniably influenced by Black musicians and Black culture, as with all American musical genres. But from the beginning of country music's popularization, there has been a concerted effort to separate it from its Black roots. In the '50s and '60s, country songs by white artists were considered country songs and hillbilly music, and country songs by Black artists were labeled and marketed as race records and eventually the blues. Since then, both genres have evolved in different directions, and their shared history is only now being discussed.

Williams: Mainstream country music has evolved into a genre rooted in patriotism, conservatism and general pro-America sentiments. For there to be an acknowledgment of the erasure of Black country music pioneers, there would have to be a wider acknowledgement — or, more specifically, a reckoning — that America hasn't always been so great. And, for some, that feels threatening.

Derek Campbell of Kentucky Gentlemen: There's a long history of people being unaware or not fully acknowledging Black efforts and contributions across many different genres. That's changing largely due to the fact that so many new people are discovering their love for country music. Those same people have joined in on important discussions while deep diving into its roots. They've had an incredible curiosity for acts like us who have been working in the genre all these years. 

Parker: More people are discovering missing pages in country music's history. For some, it may be difficult to challenge what they thought was a complete story, but it's important to acknowledge the past so we can all move toward a more informed and honest future.

Swindle: Since country is cool now, audiences far and wide are finding people they like and all these subgenres of country, or even some of the old-school, tried-and-true stuff. Every other genre has branched out, and I'm so glad that country is finally joining the party.

We all tell the same stories. Like Toby Keith's "How Do You Like Me Now?" for instance. How is that different from [rapper] Mike Jones' "Back Then"?

Danica Hart of Chapel Hart: When we were on "America's Got Talent," I said "Country music doesn't always look like us." And I think, for so long, country music has done what has made country music billions of dollars. Country music has never had a Black superstar, but that also takes a lot of money for a label. The industry has just been working the formula that has worked for them for hundreds of years.

With social media, everything's just right at the tips of your hands. Back in the day, you had to go on a radio tour, you had to go do the arena tour — you had to get in front of somebody before you would reach a million people. Now you can get on TikTok and be like, "Go stream my music" and get a million followers. There's an evolution going on that's really in favor of all artists.

Read More: Beyond Country: All The Genres Beyoncé Explores On 'Cowboy Carter' 

How has "the Beyoncé effect" helped thrust country music even further into the mainstream and make it more inclusive? 

B. Campbell: It's been great to see so many of us Black country artists gain visibility, and it's been even better seeing more broad audiences feeling more comfortable being country music fans. In all of our years doing this for a living, we've never seen more Black people and people of color in the audience dancing and singing back at us. It's been truly incredible and game-changing.

BRELAND: Beyoncé is helping to evolve country music because she brings with her a diverse group of millions of non-traditional country music listeners into the format. For decades now, country music has felt, to a lot of Black people, as a white space, so few Black artists and fans have felt safe and accepted in it. But now, the demographics are changing, and they have been in the years leading up to COWBOY CARTER.

If Beyoncé's fans and all of the other people inspired to broaden their musical horizons as a result of her album are willing to continue supporting Black artists in country, and the genre in general, this can be a really powerful and sustainable development in country music.

Swindle: It piqued the interest of people who may have naturally gravitated toward hip-hop or R&B. Now that Beyoncé decided to do a country album, it forced a lot of other platforms to say, "Okay, Beyoncé's doing it, but look at all these other artists," so it just shined a brighter light — and that, I appreciate.

Roberts: My numbers have grown exponentially over social media and DSPs. A lot of fans that don't typically listen to country music are now listening to my album and experiencing my art. (Editor's Note: Roberts was featured on COWBOY CARTER track "BLACKBIIRD" with Brittney Spencer, Tanner Adell, and Tiera Kennedy; she also offered background vocals for "TYRANT.") 

My goal has always been to reach people within and outside of the genre, and that's what's happening now. Many people didn't entirely see my vision before, but now I feel like people can see it clearly.

Parker: I feel so confident creating across genres and blending sounds because of artists like Beyoncé. She's shown us that you become the mainstream by creating art that resonates. COWBOY CARTER lets people imagine new possibilities in collaboration and expression. I love that she made this record so intentionally, and it's been a gift to witness people all over the world fall in love with a genre so many of us were raised on.

Williams: There are many folks that might not have felt like country music was a genre that they enjoyed, or even felt safe engaging with, so they might not turn on a country music radio station or go to a country music festival. And the country music industry gatekeepers that control those means of music discovery haven't historically played artists of color.

What's incredible about the Beyoncé effect is that people are going around those middlemen. Fans are discovering new Black country artists directly on social media.

In putting out COWBOY CARTER, Beyoncé has put a spotlight on Black country. I have personally seen an increase in my numbers on streaming, social, and press hits. Black country artists have been out here for a while hustling and trying to be heard, but as a driver of culture, Beyoncé helped elevate the movement to an international stage. 

Where do you think diversity within country music stands these days?

Roberts: I feel like it's changing by artists like myself, and others who are acknowledging the history of country music and the true legends behind the genre that most people don't know about. Of course, I'm speaking about Linda Martell, Leslie Riddle, Tee Tot Payne and so many others who created what we consider to be classic country, and who taught Hank Williams, Jr., Johnny Cash and so many other phenomenal artists that we uphold today.

Parker: I've experienced firsthand some of the progress that's been made, and it's truly special.  I think fans are connecting to our authenticity, and it's exciting to see more people from different walks of life at the shows and supporting us online.

Country music has such a powerful opportunity to make our space even more supportive of art and the people that create it. We're seeing all kinds of artists fall in love with country music, and I'm excited to see more collaborations. 

BRELAND: Diversity within country music is at a very pivotal inflection point. We're seeing more Black artists on the Billboard charts, and women like Lainey Wilson finding unparalleled success. There are finally more conversations about diversity that are happening within the genre.

However, many of these Black artists are not getting played at country radio, are not able to secure significant opening tour slots, and are not being given the same opportunities to sign record deals and release music at a higher level. All of those things need to continue to change for us to see sustainable careers of these diverse acts.

Swindle: I feel like the diversity has definitely changed. It's taken leaps and bounds, but in my heart, I just can't wait until we get to the point where people won't have to say, "She's a great Black country artist." No, she's just a great country artist. That's the goal. Because at the end of the day, it's about the music regardless of who's singing it.

Wiliams: It's getting better, but we have a long way to go before country music is [fully] welcoming and safe for BIPOC and LGBTQ+ communities. A big part of that is not only diversifying the artists that are on stage, but also the people behind the scenes: industry folks, producers, engineers, musicians, photographers.

Read More: How Queer Country Artists Are Creating Space For Inclusive Stories In The Genre 

In what ways can the industry do a better job at championing Black country artists? 

Williams: Right now, the industry does a great job of championing Black country artists around Black History Month and Black Music Appreciation Month. But I would love to see more love from the industry throughout the year.

Folks can make sure when they are organizing festivals or radio hours that they include Black artists, and also make sure when including those artists, they don't just give them the worst spot and call it a day. When putting together tours and support slots, booking agents can consider Black artists to add to the lineup and help introduce them to fans that might not discover them otherwise.

Roberts: The industry can have us perform at award shows that's within country music — and outside of country music, like the GRAMMYs — while putting the same amount of resources, attention, promotion, and money into us as other artists in the genre, as well as playing our music on country radio and radio stations outside of country. Black artists who have impacted the country legends also deserve formal recognition by organizations like the Country Music Hall of Fame.

BRELAND: The industry has to understand that positioning Black artists in this genre isn't going to work the same ways it would for a white artist. Our stories and our struggles are unique, and trying to erase our race from that narrative doesn't benefit anyone.

On the flip side, none of the Black artists I know in this space want their Blackness to be the only aspect of their story that gets told, either. And unfortunately, since 2020, it seems like most of the opportunities that come up for Black artists in country are addressing exactly that. So, the industry has to better understand the nuances of our existence in this space and work with us to find the best ways to support. 

The music industry is going to have to be more willing to play Black artists on country radio, book more Black artists on festivals and opening tour slots, and support Black artists editorially and on playlists. We need all of the same opportunities as our white peers, and additional support to push back against the systemic obstacles that have been put in our way.

B. Campbell: Placing more resources behind Black country artists is needed. Also, expanding the idea of what country music looks like can help continue to open doors. When you expand that narrow idea of what country music is to what reflects reality, then more of the world will be ready for us and our music.

Hart: There are artists that labels lose money on every day of the week. I think the way to change is to take a chance on a Black artist. The money's got to be lost anyway.  

Now that we see there's Black people that exist in this space, let's throw some money behind it and see what happens. That takes a conscious, bold, and brave effort, but it also requires a little digging and getting educated about who's out there. When they're playing their shows, are people showing up? Are they selling out theaters?

I think consumers forget that the people have the power. We saw that when someone called a country radio station and requested Beyoncé's "TEXAS HOLD 'EM." Everybody flooded that particular station until they finally were like, "Fine, we will play the song." There's a charge to the fans and the consumer to be more proactive in helping to promote Black artists.

What do you make of how Black artists have been standing out within the country community as of late?

Parker: It was exciting to see so many Black women enter the country space a few years ago — it was a big part of why I moved to Nashville to start my career. I've noticed the more brave you are, the more likely you are to create real, lasting change. Our industry is changing, and there are so many of us who want to serve music fans in new, creative ways.

D. Campbell: It's been such a blessing to have so many new fans searching for our music, coming out to shows while we're on the road, and asking to hear more of us. We can't wait to see how this carries us moving forward.

BRELAND: The Black artists in country music right now are incredibly talented and all have great stories and approaches to their craft. And I've done everything in my power to elevate them, whether it's bringing them on tour or out with me at my annual BRELAND & Friends benefit, collaborating on songs with them, or just keeping an open dialogue going with them. We have a great community of Black artists that all have the potential to be very successful, and I love to see it.

Williams: It's incredible that Black country artists have been standing out in the country music community — and long overdue! To see Shaboozey killing it with a No. 1 song and a packed CMA Fest stage, it gives me hope. Any win for a Black country artist is a win for the whole culture.

What contemporary artists have you seen break barriers? And who are some newcomers that are doing the same?

D. Campbell: We humbly name ourselves; showing up as our entire selves is daring in a genre that for decades proved it didn't believe we belonged, but we do it anyway. When you see the barriers being broken, it makes it easier to get up and do what you were born to do each and every day because you know it's possible. Also, Brittney Spencer's vulnerability and versatility have been breaking barriers for a while now. 

Williams: Mickey Guyton has been in Nashville for years, putting out incredible music, playing the game, and fighting for her voice to be heard. But in 2020, she put out "Black Like Me," a song that was unapologetically her and has inspired a new wave of artists to be our authentic selves despite what have been told is "commercial" or "acceptable" in country music.

BRELAND: Mickey revolutionized this space by talking about her experiences at a time where she was one of the only ones doing it. Her GRAMMY nomination [for Best Country Solo Performance for "Black Like Me "in 2021] inspired so many artists, including myself, to believe success was possible here. 

I also think about artists like Nelly, who for the last 20-plus years has blurred the lines of where country music fits into the larger conversation of Black culture. I've been inspired by how seamlessly he weaves between the hip-hop and country worlds.

Artists like Brittney Spencer, Shaboozey and Tanner Adell have all been bringing a new energy into the genre and all of their debut projects are very strong. Seeing Shaboozey's chart topping success with his single, Tanner's movement as an independent artist, and Brittney finally getting her flowers after over a decade in Nashville — all of those artists motivate me to keep going. 

Williams: Brittney Spencer is such an incredible songwriter and an even better artist and performer — I was lucky to write my song "Big Blue House" with her. I appreciate how she uplifts those around her. She is such a force! 

Rissi Palmer started Color Me Country Radio on Apple Music to highlight artists of color in country music and educate folks on the history of country music. She also awards Color Me Country grants to help smaller, independent artists fund their projects.

Denitia Odigie is another artist you cannot miss. Her voice is otherworldly and her blend of classic country sounds with modern twists is so fresh and unlike anything I'm hearing out of Nashville.

Swindle: Darius [Rucker], who first dominated the world with Hootie & The Blowfish, then he said, "I'm going back to my South Carolina roots, and I'm going to sing what I want sing from my heart," even though he didn't look like what most people were expecting country music to be.

That authenticity shines through every time. It's undeniable, and that's with anything. I've seen some artists try something because they think it's trendy, but the minute they just start being themselves, that's when it sticks. 

Where do you think country music is headed in 2024 and beyond?

Roberts: I believe it's going to be a blending of genres. I call my music Country Plus, which is country, hip-hop, rock, and pop. My vision is to create music that is innovative, and to do collaborations that bridge the gap between other genres and country music. I want to work with artists that have inspired me outside country music, including Megan Thee Stallion, Lady Gaga, Christina Aguilera, Ariana Grande, and Rival Sons.

B. Campbell: With the idea of country music expanding, there are more voices that are going to be heard and more stories that are going to be told. So many more people are seeing themselves in our music and this genre.

BRELAND: Country music is just getting started. It's the final frontier for really well-written songs, which the listening public is desperate for more of, and I think it's going to continue getting more diverse in the process.

Devyn Hart of Chapel Hart: Country music is about to do some things, and I don't know if everybody's ready for it, but it's happening already. There are so many subgenres — country-pop, country-soul, country-hip-hop, country-rock. It's like a melting pot.

Parker: Country music will always remain because of its power to tell stories. My hope is that, in the future, we will see more art that tells our stories more authentically, creatively, and uninterrupted by anything that doesn't push us toward the future. 

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