meta-scriptSan Holo Gets Personal With New Indie Rock EDM Album 'BB U Ok?' | GRAMMY.com
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San Holo

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San Holo Gets Personal With New Indie Rock EDM Album 'BB U Ok?'

Genre-fusing San Holo artist shares the inspirations behind his emotional new album, 'bb u ok?,' and why electronic and rock can co-exist

GRAMMYs/Jun 9, 2021 - 11:18 pm

San Holo doesn’t call himself a DJ. Ask him for a more relevant term and his answer is simple: "I'm a musician."

It’s hardly left field to say that San Holo’s emotional productions feel right at home on a hip, college radio station. Instrumentals have always been a part of the Dutch artist born Sander Van Djick’s style, and his powder-pink electric guitar a present force at every live performance. Those hallmarks are likely to remain, even as his act evolves.

His signature approach shines again in his new 20-track LP bb u ok?, which arrived on June 4 via Counter Records. The extensive collection is an exploration of the analog sounds, soft vocals and surprising alt-rock cameos that have always set San Holo apart in a genre saturated by festival bangers and heavy bass. It comes as a follow up to his romantic and uplifting 2018 debut LP, Album1, and while many of those familiar, mellifluous chords persist in bb u ok?, there’s a palpable maturity to the new set of cuts, and a definitive rock edge—both fruits of gained perspective, perhaps.

"It’s like an indie album with EDM energy," he shares excitedly about the new album. "I feel like a lot of songs—even though they are sensitive—still have that level of energy and there's still a drop in there, you know?"

Between the opening strums of "i am thinking of you" and the final mirrored piano plunks of "one more day," he weaves a wistful, musical narrative that pays homage to his time in L.A. where he wrote the majority of the album in just two months. In his interview with GRAMMY.com, he speaks about the inspiration behind the highly personal album, the growing popularity of rock-driven electronic music, and what it was like to create art alongside a few of his greatest influences.

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You’ve mentioned that Album1 was written during a period of your life when you were in love. How has your current phase of life influenced bb u ok?

It is definitely about the aftermath, or what happens after love and not per se in a very sad or depressing way. It's more about how you move on, and it's also about acceptance. I was in a relationship and it didn't work out. And it hurt like hell. But it's not like I'm saying, "Oh, I wish we could go back." I'm just saying, "This is life, and let's move on."

And I'm grateful for even getting to experience all these emotions. Also heartbreak, I know it sounds weird, but it's also a very important emotion to feel in your life. Life is a huge influence on my music. That's why it's so personal to me, I write everything myself or with people that I love. And when people like my music, it feels so good because, in a way, I feel like they understand me.

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What does it take to build a highly personal album?

For me, it's really important that the album kind of feels like an ongoing story. In the first track, you hear a melody, and that melody comes back in the last track. So, it's kind of like a chapter. The first track opens a chapter and the last track closes a chapter, or maybe the book. When I write albums, it’s all about my world. You know the things I feel inside of my world and in my head, based on conversations and experiences with people. And I always try to translate those feelings and emotions that are oftentimes, really hard to put into words.

"the great clown Pagliacci" is one track that stands out specifically. Why did you choose to include that sample?

So, "the great clown Pagliacci" is featured in a part of the album that revolves around loneliness. It’s something I've been feeling a lot—you know, when you're on the stage, and the lights go on, you kind of feel alone again. Even though you're in front of thousands of people, when they're all gone, It feels so lonely back in the dressing room.

I heard the sample on a record from Mr. Hudson, who I love, and I pitched it down and made it my own. I put some guitars on it and I changed it up, but it just felt like when I first heard that doctor say, "I am the great clown Pagliacci." It just really hit me, because I relate to it, because people always think you are the clown, the performer, the artist, just a happy face on stage. But rarely do people get to see all the struggles.

bb u ok? features your own vocals. Was it intimidating to create something so authentically "you?"

It's always a little bit scary, and there are some takes on there that are not perfect at all. You can hear the noise from the laptop or the air conditioning in the background. But something about that made everything feel so much more personal. Because, I can see the Airbnb I recorded at. I can see the garden and the rooms in my head. And it’s just personal, and that's the only way I want to do it.

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Instrumentals are a unique element of your sound. Which analog instruments were new to bb u ok?

I think the biggest analog instrument featured on this album that wasn't really featured as much on Album1 is the acoustic guitar, because there's a lot of songs that feature acoustic guitars, chords or melodies played on acoustic and then combined with a heavier electronic beat. That's definitely something new to this album—almost like acoustic dance music instead of EDM.

Have you always known that "rock" would be part of your on-stage aesthetic?

I remember when I started playing guitar in my songs and during my live shows, and even during my DJ sets, I would just pull up the guitar and play some parts. I remember people didn't really like it at first—I think 50 percent didn't really get it. It was after a remix I made got popular, and I went from playing guitar every day to DJing, that I brought the guitar back into my work. I really believed in it, so it worked for me. It’s become my thing. Guitars have a place in electronic dance music—I'm not talking about the aggressive solo [electric] guitars but the sparkly, kind of small indie guitar parts can also fit in.

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There seems to be a higher adoption of that trend now. Why do you think that is?

I think it's just a natural progression of artists who make electronic music wanting to add more organic sounds. There's a whole new scene coming up that is incorporating guitars and their vocals into their electronic productions. Maybe it’s because back when I was like 15, I asked my mom, “Mom, can I get a guitar? Can I have guitar lessons?” And nowadays these kids probably say, “Hey Mom, I want to be a producer.” So, [the computer] is their first instrument.

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You’re obviously a fan of indie music. What was it like working with a genre pioneer like Weezer’s Rivers Cuomo on “wheels up”?

He randomly hit me up on Twitter one day. He was like, “Hey I just heard one of your songs, and I love it.” I was like, “Is this really happening? Rivers Cuomo?!” I was double-checking if it was really his account. He asked me to send him some stuff—the amount of times artists have told me to send them stuff, and then I send them something and nothing happens.

But I made a track in the studio anyway, sent it to him, and I think, literally a week later, he sent back his vocals, and I was like, "Whoa, this is so good!" And then we went back and forth about some words and some more nuanced stuff. And then he recorded the vocals and I had a great take. For me, it's really funny because I used to be a guitar teacher after I graduated from the conservatory. I used to teach kids "Say It Ain’t So." Now to work with him—it’s so surreal, it's full circle!

Mija is another cool collaborator on the album. Is she someone you’ve always wanted to work with?

I haven't worked with her before but she was always someone that I thought also doesn't necessarily belong in the DJ world. She was a DJ for a while but now she's just doing whatever she wants, and I always felt like I related to her because I felt the same. I just appreciate Mija for doing her own thing.

So is it safe to say you feature a lot of artists who make music you prefer to listen to?

I'm really excited about the collaboration with American Football. They are a band that rarely collabs with anyone and, yeah, they definitely influence my work a lot. I think I am the first electronic artist to ever collaborate with them.

What do you want people who are struggling with a heartbreak to take away from listening to this album?

If you listen to the song and it touches you, then I've already done my job. I just want people to relate to it, whether it makes them sad or happy. For me, that's the beautiful thing about music—it’s different for everyone. I wrote the songs from my perspective and my emotions, and if my emotions can help someone feel something else, that's beautiful.

There's a song on the album called, “i get lonely around people, too.” I guess we all feel lonely around people sometimes, right? It's not like being around people makes you less lonely. It's a feeling that comes from within. The entire song has me repeating that phrase, “Don't you worry, it's not you, I get lonely around people too.” It's about relating to each other and even though we all have our own lives, and we get lonely in our heads sometimes, it's important to understand that we all have our own problems and our own struggles.

Given the content and themes, does now feel like a perfect time to share bb u ok? with listeners?

Even though the album was written before the pandemic, I think a lot of topics make sense for the current state of the world. The last song is called “one more day,” and there's a line that goes: “If we only had one more day, what’s the last thing you would say?” It's something so relevant for me throughout this pandemic because of all these existential thoughts [I’ve had] about life, how fleeting the moment is and how short life is. It still makes so much sense to release it right now.

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Moby performing on stage
Moby

Photo: Mike Formanski

interview

"Let Yourself Be Idiosyncratic": Moby Talks New Album 'Always Centered At Night' & 25 Years Of 'Play'

"We're not writing for a pop audience, we don't need to dumb it down," Moby says of creating his new record. In an interview, the multiple-GRAMMY nominee reflects on his latest album and how it contrasts with his legendary release from 1999.

GRAMMYs/Jun 11, 2024 - 01:29 pm

Moby’s past and present are converging in a serendipitous way. The multiple-GRAMMY nominee is celebrating the 25th anniversary of his seminal work, Play, the best-selling electronic dance music album of all time, and the release of his latest album, always centered at night. 

Where Play was a solitary creation experience for Moby, always centered at night is wholly collaborative. Recognizable names on the album are Lady Blackbird on the blues-drenched "dark days" and serpentwithfeet on the emotive "on air." But always centered at night’s features are mainly lesser-known artists, such as the late Benjamin Zephaniah on the liquid jungle sounds of "where is your pride?" and Choklate on the slow grooves of "sweet moon." 

Moby’s music proves to have staying power: His early ‘90s dance hits "Go" and "Next is the E" still rip up dancefloors; the songs on Play are met with instant emotional reactions from millennials who heard them growing up. Moby is even experiencing a resurgence of sorts with Gen Z. In 2023, Australian drum ‘n’ bass DJ/producer Luude and UK vocalist Issey Cross reimagined Moby’s classic "Porcelain" into "Oh My." Earlier this year, Moby released "You and Me" with Italian DJ/producer Anfisa Letyago. 

Music is just one of Moby’s many creative ventures. He wrote and directed Punk Rock Vegan Movie as well as writing and starring in his homemade documentary, Moby Doc. The two films are produced by his production company, Little Walnut, which also makes music videos, shorts and the podcast "Moby Pod." Moby and co-host Lindsay Hicks have an eclectic array of guests, from actor Joe Manganiello to Ed Begley, Jr., Steve-O and Hunter Biden. The podcast interviews have led to "some of the most meaningful interpersonal experiences," Moby tells GRAMMY.com. 

A upcoming episode of "Moby Pod" dedicated to Play was taped live over two evenings at Los Angeles’ Masonic Lodge at Hollywood Forever Cemetery. The episode focuses on Moby recounting his singular experiences around the unexpected success of that album — particularly considering the abject failure of his previous album, Animal Rights. The narrative was broken up by acoustic performances of songs from Play, as well as material from Always Centered at Night (which arrives June 14) with special guest Lady Blackbird. Prior to the taping, Moby spoke to GRAMMY.com about both albums. 

'Always centered at night' started as a label imprint then became the title of your latest album. How did that happen? 

I realized pretty quickly that I just wanted to make music and not necessarily worry about being a label boss. Why make more busy work for myself?

The first few songs were this pandemic process of going to SoundCloud, Spotify, YouTube and asking people for recommendations to find voices that I wasn’t familiar with, and then figuring out how to get in touch with them. The vast majority of the time, they would take the music I sent them and write something phenomenal.

That's the most interesting part of working with singers you've never met: You don't know what you're going to get. My only guidance was: Let yourself be creative, let yourself be idiosyncratic, let the lyrics be poetic. We're not writing for a pop audience, we don't need to dumb it down. Although, apparently Lady Blackbird is one of Taylor Swift's favorite singers 

Guiding the collaborators away from pop music is an unusual directive, although perhaps not for you? 

What is both sad and interesting is pop has come to dominate the musical landscape to such an extent that it seems a lot of musicians don't know they're allowed to do anything else. Some younger people have grown up with nothing but pop music. Danaé Wellington, who sings "Wild Flame," her first pass of lyrics were pop. I went back to her and said, "Please be yourself, be poetic." And she said, "Well, that’s interesting because I’m the poet laureate of Manchester." So getting her to disregard pop lyrics and write something much more personal and idiosyncratic was actually easy and really special. 

You certainly weren’t going in the pop direction when making 'Play,' but it ended up being an extremely popular album. Did you have a feeling it was going to blow up the way it did?

I have a funny story. I had a date in January 1999 in New York. We went out drinking and I had just gotten back the mastered version of Play. We're back at my apartment, and before our date became "grown up," we listened to the record from start to finish. She actually liked it. And I thought, Huh, that's interesting. I didn't think anyone was going to like this record. 

You didn’t feel anything different during the making of 'Play?'

I knew to the core of my being that Play was going to be a complete, abject failure. There was no doubt in my mind whatsoever. It was going to be my last record and it was going to fail. That was the time of people going into studios and spending half a million dollars. It was Backstreet Boys and Limp Bizkit and NSYNC; big major label records that were flawlessly produced. Play was made literally in my bedroom. 

I slept under the stairs like Harry Potter in my loft on Mott Street. I had one bedroom and that's where I made the record on the cheapest of cheap equipment held up literally on milk crates. Two of the songs were recorded to cassette, that's how cheap the record was. It was this weird record made by a has-been, a footnote from the early rave days. There was no world where I thought it was going to be even slightly successful. Daniel Miller from Mute said — and I remember this very clearly — "I think this record might sell over 50,000 copies." And I said, "That’s kind of you to say but let's admit that this is going to be a failure. Thank you for releasing my last record."  

Was your approach in making 'Play' different from other albums? 

The record I had made before Play, Animal Rights, was this weird, noisy metal punk industrial record that almost everybody hated. I remember this moment so vividly: I was playing Glastonbury in 1998 and it was one of those miserable Glastonbury years. When it's good, it's paradise; it's really special. But the first time I played, it was disgusting, truly. A foot and a half of mud everywhere, incessant rain and cold. I was telling my manager that I wanted to make another punk rock metal record. And he said the most gentle thing, "I know you enjoy making punk rock and metal. People really enjoy when you make electronic music." 

The way he said it, he wasn't saying, "You would help your career by making electronic music." He simply said, "People enjoy it." If I had been my manager, I would have said, "You're a f—ing idiot. Everyone hated that record. What sort of mental illness and masochism is compelling you to do it again?" Like Freud said, the definition of mental illness is doing the same thing and expecting different results. But his response was very emotional and gentle and sweet, and that got through to me. I had this moment where I realized, I can make music that potentially people will enjoy that will make them happy. Why not pursue that? 

That was what made me not spend my time in ‘98 making an album inspired by Sepultura and Pantera and instead make something more melodic and electronic. 

After years of swearing off touring, what’s making you hit stages this summer? 

I love playing live music. If you asked me to come over and play Neil Young songs in your backyard, I would say yes happily, in a second. But going on tour, the hotels and airports and everything, I really dislike it.  

My manager tricked me. He found strategically the only way to get me to go on tour was to give the money to animal rights charities. My philanthropic Achilles heel. The only thing that would get me to go on tour. It's a brief tour of Europe, pretty big venues, which is interesting for an old guy, but when the tour ends, I will have less money than when the tour begins. 

Your DJ sets are great fun. Would you consider doing DJ dates locally? 

Every now and then I’ll do something. But there’s two problems. As I've become very old and very sober, I go to sleep at 9 p.m. This young guy I was helping who was newly sober, he's a DJ. He was doing a DJ set in L.A. and he said, "You should come down. There's this cool underground scene." I said, "Great! What time are you playing?" And he said "I’m going on at 1 a.m." By that point I've been asleep for almost five hours.

I got invited to a dinner party recently that started at 8 p.m. and I was like, "What are you on? Cocaine in Ibiza? You're having dinner at 8 p.m.  What craziness is that? That’s when you're putting on your soft clothes and watching a '30 Rock' rerun before bed. That's not going out time." And the other thing is, unfortunately, like a lot of middle aged or elderly musicians, I have a little bit of tinnitus so I have to be very cautious around loud music.

Are you going to write a third memoir at any point? 

Only when I figure out something to write. It's definitely not going to be anecdotes about sobriety because my anecdotes are: woke up at 5 a.m., had a smoothie, read The New York Times, lamented the fact that people are voting for Trump, went for a hike, worked on music, played with Bagel the dog, worked on music some more went to sleep, good night. It would be so repetitive and boring. 

It has to be something about lived experience and wisdom. But I don't know if I've necessarily gotten to the point where I have good enough lived experience and wisdom to share with anyone. Maybe if I get to that point, I'll probably be wrong, but nonetheless, that would warrant maybe writing another book.

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Patrick Wilson, Rivers Cuomo, Brian Bell and Matt Sharp of Weezer in 1995
Patrick Wilson, Rivers Cuomo, Brian Bell and Matt Sharp of Weezer

Photo: Fryderyk Gabowicz/picture alliance via Getty Images

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Why Weezer's 'The Blue Album' Is One Of The Most Influential '90s Indie Pop Debuts

Weezer’s debut album was a harbinger of nerd rock and its many acolytes, with hits like "Buddy Holly" and "Undone (The Sweater Song)." Thirty years after its release, 'The Blue Album' stands tall for the ways it redefined indie pop and rock.

GRAMMYs/May 10, 2024 - 03:48 pm

We can thank Kurt Cobain and Tower Records for one of the most enduring debut albums of all time. 

Weezer frontman Rivers Cuomo was working at a Los Angeles Tower Records in 1991 when the store began to blare Nirvana’s "Sliver." His ears perked up, inspired by Cobain’s music and lyrics.

"It’s like, 'Oh, my God. This is so beautiful to me. And I identify with it so much.' Hearing him sing about Mom and Dad and Grandpa Joe, these personal family issues, in a really heartbreaking kind of innocent, childlike way, over these straightforward chords in a major key," Cuomo told Rolling Stone.

Fast forward to May 10, 1994, and Weezer —originally a nickname Cuomo took on due to his asthma-induced wheezing — debuted an album brimming with thoughtful themes, chunky riffs, sublime solos and a song that would end up as a game-changing music video directed by Spike Jonze

Cuomo cut his headbanger hair — he thought metal would be his future — and adorned thick glasses reminiscent of Cobain. Along for the ride came drummer Patrick Wilson, guitarist Brian Bell and bassist Matt Sharp. The cover art for The Blue Album featuring the foursome simply standing and staring at the camera evoked a feeling of awkward geekiness that would eventually lead to the album’s designation as being the harbinger of nerd rock and its many acolytes.

From the time of its release and through to today, The Blue Album reverberated with both music fans and indie rock bands. It felt like a lovechild between the Beach Boys' melodies and the Pixies’ distortion-friendly rhythms. It was certified platinum in January 1995, and has since gone three times multi-platinum in the U.S. Rolling Stone readers ranked the album the 21st greatest of all time. 

In honor of an album that arguably has a banger for every track, here’s a deep dive into what makes The Blue Album such an iconic indie pop record, and how its impact on modern rock is still being felt today.

It Has More Hooks Than A Walk-In Closet

Refreshingly original pop-rock wasn’t sprouting up in the mid-1990s, when Nirvana, Pearl Jam and Smashing Pumpkins dominated the radio waves. Enter The Blue Album with songs, such as "Say It Ain’t So," boasting catchy hooks so infectious they became earworm fodder.

It’s not just the big singles blasting addictive hooks. "Surf Wax America" lets Weezer fans ply their falsetto skills when they try to reach the end note in, "You take your car to work/I’ll take my board/and when you’re out of fuel/I’m still afloat."

Tokyo Police Club's Graham Wright said in 2019: "That [album] has such an unfair amount of hooks packed into it. Like, every song has like 5 to 10 hooks that are good enough to easily sustain an entire song in their own. It feels like they hogged everything."

TPC toured with Weezer in 2008.

…And Its Lyrics Were More Than Just Playful

Cobain wrote about drugs, Metallica’s lyrics skewed dark, and some fans couldn’t even make out what Eddie Vedder was crooning into the mic. But Cuomo’s lyrics had that everyman quality fans could find relatable. 

Album opener "My Name is Jonas" speaks of a common crisis Cuomo was inspired to put to paper: Cuomo’s brother was dealing with insurance challenges after enduring a serious car crash. Knowing Cuomo’s MO, the song's lyrics resonate more deeply: "Tell me what to do/Now the tank is dry/Now this wheel is flat."

On "Say It Ain’t So" — the most-streamed song from the album on Spotify — Weezer manages an eternal hookiness with a heavy dose of reality. Over a reggae-influenced beat with guitar upstrokes, the song offers a potent look at Cuomo’s past. It tells the story of his estranged relationship with his alcoholic father ("Somebody's Heine/Is crowding my icebox") and how Rivers Sr. eventually left the family, got sober and became a preacher ("You've cleaned up, found Jesus/Things are good, or so I hear").

The Blue Album Had A Singular Look

If there is any moment to showcase how Weezer set itself apart from other rock bands at the time, look no further than the music video to one of the album’s blazing hits. "Buddy Holly" might have been a reference to the close-cropped hair and wide-rim glasses both Holly and Cuomo wore, but the video is a taste of the band’s nostalgia-heavy, pop culture-referencing personality that other bands would later emulate.

Directed by Spike Jonze (who was also responsible for the Beastie Boys' astounding "Sabotage" video,) "Buddy Holly" featured Weezer playing in 1950s garb as they interacted with characters from the show "Happy Days." The video was a marvel of editing and jokiness at the time: Mary Tyler Moore gets a shout-out; there’s something so deeply satisfying seeing the Fonz dance to Weezer verses and fuzz guitars.

"Buddy Holly" was an early example of Weezer's unique and deeply referential aesthetic; their free-spirited, random and weird viewpoint would appear in videos throughout their run.  In "Undone (The Sweater Song)," a parade of canines runaround the band as they exuberantly play the hit song, with drummer Patrick Wilson shaking booty behind the kit.

Post- Blue, the Muppets danced and sang along with the band in the hilarious "Keep Fishin’," while sumo wrestlers battled it out between clips of the band rocking out to "Hash Pipe."

It Delivered Memorable And Inspiring Intros 

Producer Ric Ocasek ensured that there were no wasted moments in The Blue Album. That includes the intros, which can feature some of the best opening licks to ever grace a Weezer track (as on "Holiday") or flirt with a genre–rock folk– that quickly switches to another (see "My Name is Jonas").

But a true-stand out intro, if only for its experimental personality, comes from "Undone (The Sweater Song)," which opens with a circular riff stemming from guitar picking. Then comes a music-less intro with a couple guys chatting — courtesy of bassist Sharp and friend of the band Karl Koch — that isn’t as meaningful as the song’s more maudlin theme. It may inspire fans to see the song as a fun and silly tune instead of what Cuomo intended: an anthem of the underdog.

That intro is mirrored in other pop-rock tracks of that era, such as Nada Surf’s "Popular" which begins with over a minute of spoken word before the verses.

The spoken intro to "Undone" is a reminder that Weezer never likes taking itself too seriously. They enjoy breaking conventional rules of what a song, or first few bars, should sound like for their audience, and they revel in throwing us curveballs as a way to say, "Hey, we’re a rock band, but we’re not your Dad’s rock band." 

They Aren’t Afraid To Move Away From Traditional Indie Pop

"We're experimenting, trying to come up with the best music we possibly can, so our motivation is pure. We're not just trying to cash in," Cuomo told Guitar World in 2002, reflecting his anti-frontman persona with an honest take of Weezer’s standing in the rock world. That "best music" is shining on The Blue Album but also their inventiveness, which saw them extend the usual track length on "Only in Dreams" from the usual three minutes to almost eight minutes. 

Moving away from the head-boppin choruses of "Buddy Holly" and "Surf Wax America", the final track on the album plays with rhythms and unadorned bass lines reminiscent of early Phish. It careens from dreamy and meandering to chewy distortion and crashing cymbals, and ends with four minutes of instrumental jamming. 

Wavves bassist Stephen Pope took to "Only in Dreams" right away. "[It] stands out to me, as a not-very-technically-skilled bass player, because of how memorable the bassline is even though it’s so simple. It’s extremely Kim Deal-esque, and I attribute a lot of my playing style to Kim Deal and Matt Sharp," he told Consequence of Sound

Bands Love Covering The Blue Album

Everyone loves to try their hand at belting out Weezer songs, especially those from The Blue Album. One of the more notable covers is the pitch-perfectly sung "My Name is Jonas" from Taking Back Sunday, whose own tunes have Weezer-esque personalities. 

Foster the People covered "Say It Ain’t So" in 2011, Relient K cleaned up the distortion for their version of "Surf Wax America," and Mac DeMarco delivered a throaty take on "Undone (The Sweater Song)" where he adlibbed the tune’s spoken word bits. 

And if there’s any sign of the album’s wide-ranging influence, the cast of "Succession" recorded a raucous rendition of "Say It Ain’t So."

The Blue Album Is So Iconic That Weezer Is Touring It Globally

From Atlanta to London to Vancouver, Weezer’s 2024 tour schedule is solely focused on playing The Blue Album from start to finish. Titled Voyage to the Blue Planet and featuring openers the Flaming Lips, the Smashing Pumpkins and Dinosaur Jr., the tour will be a retrospective of the killer tracks that cemented Weezer as pioneers of nerd-rock and a whimsical sorely needed during the super-serious era of grunge.

As much as Weezer fans also adore the emo classic Pinkerton and admire the ambition of the four-album box set of SZNS of 2021, The Blue Album remains a perfect debut record and one that transcends any age demo. A 50-year-old rock fan and a 25-year-old TikTok influencer will both be front row centre at the tour this year, and expect them to be mouthing the lyrics to "Buddy Holly" while playing the meanest air guitar.

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Sofia Ilyas Q&A hero
Sofia Ilyas

Photo: Grace Phillips

interview

Beatport's Sofia Ilyas On Creating A More Equitable & Connected Music Industry

"What I love about the music industry is there are so many gaps, and so many observations you can make and sort of insert yourself in and create something quite special itself," Sofia Ilyas of carving out a career as a music professional.

GRAMMYs/May 7, 2024 - 01:42 pm

Given that Beatport Chief Community Officer Sofia Ilyas has dedicated the last 15 years or so of her life supporting burgeoning artists, subgenres and underrepresented groups, it's somewhat surprising that she grew up in a household without music.

As a teen, a Sony Walkman with a radio and mixtapes featuring the likes of Radiohead were a lifeline to a world Ilyas' family didn't want her to participate in. She was even kept home during school field trips to the National Gallery museum in London, where she's since hosted her Piano Day music and art event, and will soon be curating a room for their 200th anniversary celebration.

Ilyas has had to sacrifice a lot — namely, a relationship with her strict Muslim family — to carve out a career in music, and hers is a story of patience and resilience. After leaving her home in Cardiff, Wales for London to pursue higher education (against her family's wishes), she found solace and connection in live music. She'd hang out around the sound booth and introduce herself and ask questions about how things worked. Slowly but surely, she befriended people that worked at labels and venues, and even artists — Four Tet grew to know her by name after she kept coming back to his shows.

After years of being a part of the London scene as a dedicated fan, at age 30, Ilyas became co-manager of indie record label Erased Tapes, where she helped popularize neoclassical music and one of its purveyors, experimental German pianist Nils Frahm. Alongside Frahm, Ilyas launched Piano Day, where a diverse range of artists help them celebrate the past, present and future of the instrument alongside contemporary dancers and painters.

Now, as the first Chief Community Officer at major dance music platform Beatport, Ilyas is building community within and across disparate global electronic communities. She aims to bring more women and people of color into the mix.

"We're living in a time where people are feeling incredibly lonely and disconnected from community," Ilyas tells GRAMMY.com. "I [want to] facilitate people to come in to hear from each other, especially women, in a room that feels safe to hold discussion."

GRAMMY.com recently caught up with Ilyas for an insightful, engaging conversation on her work to support women and people of color in electronic music, making piano cool, her hopes for a more equitable music industry, and much more.

This interview has been edited for clarity.

You recently hosted your Piano Day annual events in Melbourne and London — tell me your vision for Piano Day.

When we launched Piano Day in London with Nils [Frahm], it gave me an excuse to try my own events. I had the artists performing in different corners of the room and a painter in the middle, watching and being inspired. I've always looked at different arts and wondered why they can't also be present in the music world and why we can't support each other across various industries. I've had a contemporary dancer at almost every event I've done in London. Piano Day was my way of having my own event that I could own and really show off my curation. Even with the first event, people were saying the space was beautiful and the curation was so good. I felt really validated.

[For Piano Day,] I always ask artists what they can do that's a little bit different, beyond performing their album or recent EP. I had one artist who had never played piano before, and he made a few mistakes and everyone was applauding him like it's okay. It's really important to me that Piano Day offers something that maybe the audience will never see again and they feel they've experienced something very special. An even bigger extension of that is the lineup that I curate for the National Gallery; coupling a piano player with a dancer who had never met before, and multiple artists only ever played piano maybe three times. I love that the artists have felt safe to trust me and that it's the type of event where they can take a risk.

I'm always looking for acts that are open to trying something a bit different and to be challenged by the fact that it's solo piano predominantly. And to also be inspired by the space, the National Gallery is such a prestigious, iconic venue. It's quite an unusual event because you've got people who've come to see the artists and regular visitors who have just come to see the paintings and they happen to stumble across what's happening. What's even more special for me is the audience is full of children. [I've been wondering] how we can do more music events that kids can come to, because I saw how inspired they were.

You'll be returning to the National Gallery in May to help curate their 200th anniversary event. How are you thinking about everything it stands for while bringing it into the future with music and women and people of color?

I've always had an attachment to the Gallery because there were school trips to it and my parents would never let me go. So for them to email me, "Hey, we've been to a couple of your events, would you like to bring Piano Day to the National Gallery?" I was just overwhelmed and hugely complimented.

I went to each room, sat down and thought about the feelings [it brought up]. I ended up landing on the blue room, it's got a lot of English paintings in it. I liked the idea of English artists against old English paintings, sort of breaking that mold of stiffness and classical looks to be like, this is now the future of London coming into the gallery. We placed the piano right in front of this really famous huge horse painting to really make that statement.

I am very mindful of having a diverse and interesting lineup. I always have one artist that starts the event that is a nod to the traditional kind of way of playing [piano]. It usually evolves to some artists playing the neoclassical sounds and then it moves into more the dance element and vocalist and then it ends on "this is the future" type of thing. I always like having that momentum.

Let's talk about your new record label RISE. What's your vision is with it and who are the artists you're currently working with?

I started Rise last year for artists that want help to get to the next level and get the attention of the label they want. I wanted to do a label that was within my bandwidth because I have a full-time job. If there're artists that I can help get from point A to B, then they go on to C, that's a great thing. I have Frank Hopkins on the label, who's an electronic artist, and Kareem Kumar, who's a Black artist who is known for playing in the streets of London. [Kumar] has built an incredibly huge audience on socials that has been a real inspiration to so many youngsters during COVID. They played together for the first time at the National Gallery, where Frank added some really nice ambient sounds and Kareem played the piano.

Too often, labels are quite a stiff experience, they want to assign that artist forever. If there are any artists that want help on press releases, overall branding and PR, that's exactly what RISE is there for. We can help them release some records, sort their online profile and offer guidance to basically uplift the artist so they can get the attention of booking agents, a label etc.

I see the future of labels where they are this sort of incubator-type of model, where they help an artist and the artists can grow into their own team or go off into another label. I envisage more labels existing like mine, where they're helping the artists onto that next level.

What do you think needs to shift for the music industry to be more supportive — financially and otherwise — of artists, particularly young people of color?

One thing that could be great is the labels that are doing well commercially — I'm sure they do this to a certain extent — choose two artists every year for an incubator program and make it more visible. Right now, most labels' A&R is a very closed thing. I think [it would help] if the labels made a very clear way of sending them demos. I know it is difficult because these days, even [people at] labels are so overworked and they don't have time to think about things like this. Maybe a music organization or a body out there could pick this idea up and take it to some of the major labels.

On the live side, [we need] more community spaces where an artist can come by and play regularly to fans and bring their friends and family around. Most venues are so hard to get on the bill, [so there's a need for] smaller 100-capacity-or-so spaces that open the doors more to local artists. We rely on the same names over and over again, whether it's festivals or local clubs, etc.

With your work as Beatport's Chief Community Officer, what are you actively doing to bring in and celebrate more women and people of color in dance music?

I've always been aware of diversity and my color and who I am in the music industry. Especially when I was around all those white male composers who knew everything about production and I knew nothing, that was very daunting. Even things like drinking — I don't drink and the amount of times it feels uncomfortable to be in the music industry. Many people in South Asian communities, especially Pakistani, grew up in a non-drinking culture, and we should have awareness to make those people feel comfortable otherwise they're never going to join the music industry.

What's been incredible is that Robb [McDaniels, Beatport's CEO] and the team have been, "You own it, you do what you believe." In the first few months, I hired a DEI consultant named Vick Bain, who was an amazing mentor for me. I'm a real big believer in experts. I was able to really upskill myself very fast through having her around.

Putting aside diversity, we're living in a time where people are feeling incredibly lonely and disconnected from community. That's why I'm doing panel events with DJ sets with Beatport. I [want to] facilitate people to come in to hear from each other, especially women, in a room that feels safe to hold discussion.

How have you taken it upon yourself to bring more women and artists of color with you along the way, and do you make space and advocate for people?

It's always something that's on the top of my mind because being a South Asian woman in music is already quite difficult at moments. You look around wondering Is there any support for me? And with my journey of having walked away from my family, part of me is already exhausted from that experience and existing in the music industry in an environment that often feels very alien to me.

Just being a woman in a C-Suite position isn't not easy. I've never been in a role where the focus is to champion women and that's why I'm so grateful for Beatport.

Throughout my career, I've always given out a lot of free PR and guidance, and quite often that's been for women. I've always wanted to be available and I'm always happy to give my time. If anyone reads this, and they want to email me and ask me any questions, I'm always really happy to help.

What's some advice you have for young women of color that want to work in the music industry but don't know where to start?

What I love about the music industry is there are so many gaps, and so many observations you can make and sort of insert yourself in and create something quite special itself. Once you start getting to know your local community, [you can get] so much support from others. I made a lot of my friends by going to vinyl markets and going up to my favorite labels and saying hi. When I was trying to work in the music industry and sending a ton of emails, I got nothing in return. But as soon as I started being a bit more active in the live [music] side, I met so many people.

Don't think you need to do it alone. For so many years, I kept what I was experiencing to myself and I would always present this polished person on Instagram. Lately, I've started really opening up more about how I feel. When I turned 43 recently, I posted on Instagram about how I sometimes overwork to avoid [loneliness]. I was surprised by how many people, especially men, messaged me and said I feel that way too. I'm learning to be more vulnerable.

Don't be afraid to ask questions. You just have to get over ego and fear. I can't sugarcoat it; unfortunately, there are [some] people who are going to make you feel really stupid for asking. Lean on your friends and know you're on the right path. Know that we need more women and more diversity in the industry. Look at people that inspire you. When I used to look at Four Tet, I'd be like, Oh my God, an Indian man on stage, that's so cool. So, look for your inspiration points and be vulnerable with your friends, because it is going to be difficult sometimes. And you can definitely email me anytime. [Chuckles.]

What does a more equitable music industry look like to you?

Well, that's a big question. I think [it would involve] everyone being more conscious. Whether it's a booking agent or a label looking to sign someone, if everyone is thinking around diversity and consciously looking and making their spaces more open to women. I always think about open doors. How can everyone open their doors more while considering the space people are entering into. It's one thing opening your door but it's another thing if that person enters a space and doesn't feel safe.

For me, a place where everyone's consciously thinking about this, and it isn't just on the organization or a few artists or someone like me in my role to try and figure it out. I think if everyone was conscious of it, things would just happen more seamlessly.

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DJ Deorro performs  during the Mextour Live Concert at Los Angeles Memorial Coliseum in Los Angeles in 2023
DJ Deorro performs on stage during the Mextour Live Concert at Los Angeles Memorial Coliseum on December 14, 2023 in Los Angeles, California. (Photo by Omar Vega/Getty Images)

Photo: Omar Vega/Getty Images

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8 Essential Latin Electronic Releases: Songs And Albums From Bizarrap, Arca & More

Electronic sounds can be heard throughout Latin music and will be recognized in a new Field and Category at the 2024 Latin GRAMMYs. In honor of the new Best Latin Electronic Music Performance award, read on for eight Latin electronic music essentials.

GRAMMYs/May 2, 2024 - 01:22 pm

Electronic music is embedded within the diverse world of Latin music and, for the first time, will be recognized in a new Field and Category at the 2024 Latin GRAMMYs. Within that field, the award for Best Latin Electronic Music Performance was created to shine a light on DJs, producers, and artists blending proudly blending electronic music with the sounds of their cultures.

Electronic music embodies various subgenres like house music, techno, trance, electronica, and many others rooted that have been popularized by DJs and producers. Latin artists have long enriched those subgenres: Mexico's Belanova globalized the electro-pop wave, while Bomba Estéreo blended cumbia with electronica in Colombia. 

The explosion of EDM in the 2010s also allowed the careers of Latinx DJs to flourish. Mexican American DJ Deorro has showcased both cultures during sets at music festivals like EDC, Coachella, Tomorrowland, and more. Arca's music pushes the boundaries of electronic music through a Venezuelan and Latin American lens. More recently, Colombian producer Víctor Cárdenas bridged the gap between EDM and reggaeton with the global hit "Pepas" by Farruko. Since then, electronic music has seeped through the work of Latin hit-makers like Tainy, Caleb Calloway, Bizarrap and Diego Raposo. "Pepas" and many of Bizarrap's music sessions crossed over onto Billboard's Hot Dance/Electronic Songs.

"That’s something that’s very big for us," Deorro tells GRAMMY.com about the new category. "How beautiful that this is happening, because it shows that what we’re doing is working, we’re breaking down doors, and we’re creating more opportunities for artists like us in the future." 

In honor of the Latin Recording Academy's new Field and Category, here are eight must-hear Latin electronic music essentials.

Belanova - Cocktail (2003)

Belanova revolutionized the Latin music space with their 2003 debut album Cocktail, an atmospheric LP that seamlessly blends Latin pop with electronic music. In the dreamy deep house of "Tu Ojos," singer Denisse Guerrero sang about getting lost in her lover's eyes. The trippy techno of "Barco De Papel" was reminiscent of the music from Madonna's Ray of Light album. Electronic music on the ambient level wasn’t common in Latin music until Belenova changed the game in Mexico, which later reverberated into the rest of Latin America and the U.S. 

The trio — which includes guitarist Ricardo Arreol and keyboardist Edgar Huerta — later delved into electro-pop on 2007's Fantasía Pop, which won a Latin GRAMMY for Best Pop Album by a Group or Duo the following year. 

Arca - Kick I-II (2020)

Venezuelan producer/artist Arca is a pioneer in the Latin electronic music space. Arca first began producing her experimental electronica in Spanish with her 2017 self-titled album.

Arca then masterfully mixed the diverse sounds of Latin America and beyond with EDM throughout her Kick album series. 

For Kick I, she combined Venezuelan gaita music and reggaeton with a cyberpunk edge in "KLK" featuring Spanish pop star Rosalía. Arca then blended electronica with neo-perreo on Kick II's "Prada" and "Rakata." Both albums garnered Arca GRAMMY and Latin GRAMMY nominations. 

As a trans and non-binary artist, she is also breaking boundaries for the LGBTQ+ community in the genre. Arca is just not creating more space for queer artists in Latin music, but also in EDM at large by embracing the totality of herself in song.  

Bomba Estéreo - Deja (2021)

Bomba Estéreo, which is comprised of core members Simón Mejía and Liliana "Li" Saumet, has masterfully melded the music of Colombia’s Caribbean coast with electronic music. Since breaking out in 2008 with their sophomore album, the group has often reimagined the African and Indigenous rhythms of their country like cumbia through dance music. Bomba Estéreo’s folkloric approach to EDM has led to collaborations with Bad Bunny, Tainy, and Sofi Tukker.    

In 2021, Bomba Estéreo released its most ambitious album Deja, which garnered a GRAMMY and Latin GRAMMY nominations. The title track put a funky spin on the band's signature electro-tropical sound. House music collided with the Afro-Colombian rhythms of champeta in "Conexión Total" featuring Nigerian singer Yemi Alade. Their album that was based on the four classical elements was a breath of fresh air in the Latin music scene. 

Bizarrap - "BZRP Music Sessions #52" (2022)

Argentine producer Bizarrap launched the BZRP Music Sessions on YouTube in 2018, first remaining behind the console for freestyle rapping sessions with local acts. The sessions quickly went viral, and have featured increasingly larger names in music.

Over the past five years, Bizarrap worked elements of electronic music into his hip-hop productions. In 2022, he fully delved into EDM with his global hit "BZRP Music Sessions #52" featuring Spanish singer Quevedo. The traptronica banger peaked at No. 4 on Billboard's Hot Dance/Electronic Songs and earned Bizarrap his first Latin GRAMMY Award. 

Since then, his music sessions have become a global event. Bizarrap later infused electro-pop with a trap breakdown in "BZRP Music Sessions #53" with Shakira, which garnered him two more Latin GRAMMY awards. 

Javiera Mena - Nocturna (2022)

Javiera Mena first debuted as an indie act in 2006 with Esquemas Juveniles. With that freedom as a producer and artist, the Chilean star pushed Latin music into the electronic space with her 2010 album Mena

She fully immersed herself into Latin electronica on her latest album, 2022's Nocturna — an album filled with nighttime club bangers that invite everyone to dance with her. Mena also proudly sings about being part of the LGBTQ+ community in the alluring "La Isla de Lesbos" and the fierce house music of "Diva" featuring Chico Blanco. Considering the influence of queer artists in the formation of electronic genres like house, it’s refreshing to see an artist like Mena remind people of those roots and bring that into Latin music.  

Deorro - Orro (2022)

Mexican American producer Deorro has established himself as one of the world's top DJs, and is known for mixing both of his cultures into his music festival sets. Even before the música mexicana explosion last year, he was one of the first mainstream EDM acts to bring the genre to music festivals around the world through his songs and remixes.   

With his debut album, 2022's Orro, Deorro fully bridged música mexicana with house music. He collaborated with Latin acts like Mexico's Los Tucanes De Tijuana and Maffio in "Yo Las Pongo," which blended the band's norteño sound with EDM. Deorro also explored cumbia with deep house in the sweeping "Dime" featuring Los Ángeles Azules and Lauri Garcia. In his recent sets, he is spinning a fiery remix of "Ella Baila Sola" by Eslabon Armado and Peso Pluma

Sinego - Alterego (2023)

Sinego first broke through in 2019 thanks to his house bolero sound like in "Verte Triste," which put a refreshing spin on an age-old Cuban genre. With traditional genres within the Latin diaspora often falling to the wayside as the years go on, he is reintroducing them to new audiences through EDM reimaginings.   

For his debut album, 2023's Alterego, the Colombian producer pushed his electronic music to another level. Sinego traveled to different Latin American countries and Spain to record with local musicians, reimagining genres like cumbia, tango, and mambo through Sinego's EDM lens. With the sultry "Mala," he blended Venezuela's variation of calypso with house music. He also gave Brazilian samba a house music makeover in "Boa Noite" featuring Tonina. 

Diego Raposo - Yo No Era Así Pero De Ahora En Adelante Sí (2023)

Dominican producer Diego Raposo has helped Latin acts like Danny Ocean, Blue Rojo, and Letón Pé embrace elements of electronic music. In 2018, Raposo released his debut album Caribe Express, which demonstrated his knack for mixing the sounds of the Caribbean with EDM. 

Raposo took that inventive mix into overdrive with last year's Yo No Era Así Pero De Ahora En Adelante Sí. The otherworldly "Si Supieras" featuring Okeiflou blended house music with reggaeton, while "Al Contrario" with Akrilla aggressively mixes drum 'n 'bass with dembow. Rapaso also channels Dance Dance Revolution-esque electronica in the spellbinding "Quédate" with Kablito. 

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