From a home studio in the suburbs of Buenos Aires, a young Argentine producer nicknamed Bizarrap has spent the past couple of years transforming the landscape of Latin music. Biza not only innovates the sound itself with a playful combination of trap, EDM and cinematic moods, but also the way songs are presented, consumed and dissected among his millions of social media fans.

His BZRP Music Sessions on YouTube drop unexpectedly every couple of months (he began the series in 2019, and is currently on No. 56) are followed and anticipated on a global scale. Each session features a new guest on vocals — most of them rappers. Biza provides the backing track, and the guest does the rest. The videos follow the same setup: a Spartan home studio, with Biza in the producer’s chair, arms flailing, while the guests stand in front of the mic, looking directly into the cameras documenting the performance. The visual aspect is so closely associated with Bizarrap’s mystique, that the set has been duplicated in every minute detail whenever the sessions take place outside Argentina.

Gonzalo Julián Conde will be 25 in August, and Time magazine recently selected him as one of its Next Generation Leaders. He continues to stir things up on session No. 55: his first foray outside the urbano genre, a música mexicana track with emerging star Peso Pluma. Recently, he collaborated with GRAMMY nominee Rauw Ajeandro for session No. 56.

Here are five key sessions from the past four years that sum up the Bizarrap phenomenon. 

Session No. 36: Nathy Peluso (2020)

The first session to generate more than 300 million YouTube views, Bizarrap’s collaboration with fellow Argentine Nathy Peluso found the producer face to face with an artist as formidable as she is multi-faceted. Based in Spain, Peluso began her career as a rapper and evolved into an eclectic singer/songwriter who can ignite the dance floor with her authentic salsa jams, then move you to the core with an organic ballad about missing Buenos Aires. 

Peluso’s hip-hop roots are deep, and this session brims with her demented sense of humor, the use of syllables as a powerful rhythmic device, and her subtly menacing, rapper fatale persona. Biza spices up the track with hypnotic electro beats, then autotunes the chorus to brilliant effect. 

Session No. 53: Shakira (2023)

In strict musical terms, Biza’s tandem with Colombian diva Shakira treads similar ground than some of his previous sessions. But this is much more than just a song. A vitriolic revenge fest against Shakira’s former husband — soccer star Gerard Piqué — the track reveals the singer as a vulnerable, yet empowered human being. It connected with the zeitgeist of 2023 and became a cultural phenomenon. 

Followers of Shakira’s personal life have savored the many subtle and not-so-subtle digs and references, some of which are notoriously mordant (the way in which she sings "clara-mente" in reference to Clara, Piqué’s current girlfriend, is delightful).

Session No. 51: Villano Antillano (2022)

In interviews, Bizarrap has affirmed his intention to never censor guests in any way — they can do and say whatever they please. Inviting transfeminist Puerto Rican rapper Villano Antillano was a nod to inclusivity, and gave Villano a much deserved global platform for her dazzling skills. 

Her rhymes are brilliant, quoting Rihanna, literary vampires, the cast of Friends and Chilean poet Gabriela Mistral. Biza is in high form, peppering the backing track with flashy touches of EDM and screeching the beat to a halt in the bridge. Don’t miss the colorful portable fan that appears in Villano’s right hand at the 2:11 mark — her playful smile and eye batting are priceless.

Session No. 54: Arcángel (2023)

Strangely enough, Biza’s collaboration with iconic rapper Arcángel boasts a relatively anemic (for Biza, anyway) 75 million views. A pity, because it’s one of the wittiest Latin tracks of the decade. 

The pair had already collaborated with Argentine trapero Duki on "Bottas," a vertigo-inducing track off Arcángel’s 2022 album Sr. Santos. The rapper makes a hilarious reference to that previous outing, and imitates Biza’s South American accent. The rhymes are inventive throughout, with nods to pot, Argentine soccer players, Roman gladiators and something about straightening out the Tower of Pisa. 

Biza’s ominous, sustained synth notes complement the MC’s high-pitched flow, and Arcángel hams it up for the camera.

Session No. 39: Snow Tha Product (2021)

If there’s one session that showcases Biza’s framework as a space where artists can let their virtuoso tendencies soar, this is it. Born in San Jose, California, Mexican American rapper Snow Tha Product was already known in the Latin hip-hop community for her formidable flow. Biza’s session allowed her to elevate her skills to an almost surreal level. 

Everything here is calibrated to perfection, from Snow’s speed, Spanglish rimas and stage presence to the producer’s raw bass lines and EDM climax. Following the track’s viral success — 220 million views and counting — the rapper posted a pinned message on Biza’s YouTube page expressing her amazement and gratitude.

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Electronic music is embedded within the diverse world of Latin music and, for the first time, will be recognized in a new Field and Category at the 2024 Latin GRAMMYs. Within that field, the award for Best Latin Electronic Music Performance was created to shine a light on DJs, producers, and artists blending proudly blending electronic music with the sounds of their cultures.

Electronic music embodies various subgenres like house music, techno, trance, electronica, and many others rooted that have been popularized by DJs and producers. Latin artists have long enriched those subgenres: Mexico's Belanova globalized the electro-pop wave, while Bomba Estéreo blended cumbia with electronica in Colombia. 

The explosion of EDM in the 2010s also allowed the careers of Latinx DJs to flourish. Mexican American DJ Deorro has showcased both cultures during sets at music festivals like EDC, Coachella, Tomorrowland, and more. Arca's music pushes the boundaries of electronic music through a Venezuelan and Latin American lens. More recently, Colombian producer Víctor Cárdenas bridged the gap between EDM and reggaeton with the global hit "Pepas" by Farruko. Since then, electronic music has seeped through the work of Latin hit-makers like Tainy, Caleb Calloway, Bizarrap and Diego Raposo. "Pepas" and many of Bizarrap's music sessions crossed over onto Billboard's Hot Dance/Electronic Songs.

"That’s something that’s very big for us," Deorro tells GRAMMY.com about the new category. "How beautiful that this is happening, because it shows that what we’re doing is working, we’re breaking down doors, and we’re creating more opportunities for artists like us in the future." 

In honor of the Latin Recording Academy's new Field and Category, here are eight must-hear Latin electronic music essentials.

Belanova - Cocktail (2003)

Belanova revolutionized the Latin music space with their 2003 debut album Cocktail, an atmospheric LP that seamlessly blends Latin pop with electronic music. In the dreamy deep house of "Tu Ojos," singer Denisse Guerrero sang about getting lost in her lover's eyes. The trippy techno of "Barco De Papel" was reminiscent of the music from Madonna's Ray of Light album. Electronic music on the ambient level wasn’t common in Latin music until Belenova changed the game in Mexico, which later reverberated into the rest of Latin America and the U.S. 

The trio — which includes guitarist Ricardo Arreol and keyboardist Edgar Huerta — later delved into electro-pop on 2007's Fantasía Pop, which won a Latin GRAMMY for Best Pop Album by a Group or Duo the following year. 

Arca - Kick I-II (2020)

Venezuelan producer/artist Arca is a pioneer in the Latin electronic music space. Arca first began producing her experimental electronica in Spanish with her 2017 self-titled album.

Arca then masterfully mixed the diverse sounds of Latin America and beyond with EDM throughout her Kick album series. 

For Kick I, she combined Venezuelan gaita music and reggaeton with a cyberpunk edge in "KLK" featuring Spanish pop star Rosalía. Arca then blended electronica with neo-perreo on Kick II's "Prada" and "Rakata." Both albums garnered Arca GRAMMY and Latin GRAMMY nominations. 

As a trans and non-binary artist, she is also breaking boundaries for the LGBTQ+ community in the genre. Arca is just not creating more space for queer artists in Latin music, but also in EDM at large by embracing the totality of herself in song.  

Bomba Estéreo - Deja (2021)

Bomba Estéreo, which is comprised of core members Simón Mejía and Liliana "Li" Saumet, has masterfully melded the music of Colombia’s Caribbean coast with electronic music. Since breaking out in 2008 with their sophomore album, the group has often reimagined the African and Indigenous rhythms of their country like cumbia through dance music. Bomba Estéreo’s folkloric approach to EDM has led to collaborations with Bad Bunny, Tainy, and Sofi Tukker.    

In 2021, Bomba Estéreo released its most ambitious album Deja, which garnered a GRAMMY and Latin GRAMMY nominations. The title track put a funky spin on the band's signature electro-tropical sound. House music collided with the Afro-Colombian rhythms of champeta in "Conexión Total" featuring Nigerian singer Yemi Alade. Their album that was based on the four classical elements was a breath of fresh air in the Latin music scene. 

Bizarrap - "BZRP Music Sessions #52" (2022)

Argentine producer Bizarrap launched the BZRP Music Sessions on YouTube in 2018, first remaining behind the console for freestyle rapping sessions with local acts. The sessions quickly went viral, and have featured increasingly larger names in music.

Over the past five years, Bizarrap worked elements of electronic music into his hip-hop productions. In 2022, he fully delved into EDM with his global hit "BZRP Music Sessions #52" featuring Spanish singer Quevedo. The traptronica banger peaked at No. 4 on Billboard's Hot Dance/Electronic Songs and earned Bizarrap his first Latin GRAMMY Award. 

Since then, his music sessions have become a global event. Bizarrap later infused electro-pop with a trap breakdown in "BZRP Music Sessions #53" with Shakira, which garnered him two more Latin GRAMMY awards. 

Javiera Mena - Nocturna (2022)

Javiera Mena first debuted as an indie act in 2006 with Esquemas Juveniles. With that freedom as a producer and artist, the Chilean star pushed Latin music into the electronic space with her 2010 album Mena. 

She fully immersed herself into Latin electronica on her latest album, 2022's Nocturna — an album filled with nighttime club bangers that invite everyone to dance with her. Mena also proudly sings about being part of the LGBTQ+ community in the alluring "La Isla de Lesbos" and the fierce house music of "Diva" featuring Chico Blanco. Considering the influence of queer artists in the formation of electronic genres like house, it’s refreshing to see an artist like Mena remind people of those roots and bring that into Latin music.  

Deorro - Orro (2022)

Mexican American producer Deorro has established himself as one of the world's top DJs, and is known for mixing both of his cultures into his music festival sets. Even before the música mexicana explosion last year, he was one of the first mainstream EDM acts to bring the genre to music festivals around the world through his songs and remixes.   

With his debut album, 2022's Orro, Deorro fully bridged música mexicana with house music. He collaborated with Latin acts like Mexico's Los Tucanes De Tijuana and Maffio in "Yo Las Pongo," which blended the band's norteño sound with EDM. Deorro also explored cumbia with deep house in the sweeping "Dime" featuring Los Ángeles Azules and Lauri Garcia. In his recent sets, he is spinning a fiery remix of "Ella Baila Sola" by Eslabon Armado and Peso Pluma

Sinego - Alterego (2023)

Sinego first broke through in 2019 thanks to his house bolero sound like in "Verte Triste," which put a refreshing spin on an age-old Cuban genre. With traditional genres within the Latin diaspora often falling to the wayside as the years go on, he is reintroducing them to new audiences through EDM reimaginings.   

For his debut album, 2023's Alterego, the Colombian producer pushed his electronic music to another level. Sinego traveled to different Latin American countries and Spain to record with local musicians, reimagining genres like cumbia, tango, and mambo through Sinego's EDM lens. With the sultry "Mala," he blended Venezuela's variation of calypso with house music. He also gave Brazilian samba a house music makeover in "Boa Noite" featuring Tonina. 

Diego Raposo - Yo No Era Así Pero De Ahora En Adelante Sí (2023)

Dominican producer Diego Raposo has helped Latin acts like Danny Ocean, Blue Rojo, and Letón Pé embrace elements of electronic music. In 2018, Raposo released his debut album Caribe Express, which demonstrated his knack for mixing the sounds of the Caribbean with EDM. 

Raposo took that inventive mix into overdrive with last year's Yo No Era Así Pero De Ahora En Adelante Sí. The otherworldly "Si Supieras" featuring Okeiflou blended house music with reggaeton, while "Al Contrario" with Akrilla aggressively mixes drum 'n 'bass with dembow. Rapaso also channels Dance Dance Revolution-esque electronica in the spellbinding "Quédate" with Kablito. 

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Contemporary music is filled with artists who have transitioned from social media stardom to serious streams and even Music's Biggest Night. Kenia Os is proof of this trajectory: After building a massive following on YouTube, Instagram, and TikTok, she established as one of Mexico's top pop stars. 

Kenia Os' ability to pivot successfully is also apparent in her music. Her 2022 debut album Cambios de Luna leaned into trap and reggaeton, while follow-up K23 fully embraced Latin pop with elements of EDM. Her "Universo K23" netted Kenia Os her first Latin GRAMMY nomination for Best Long Form Music Video. 

On her latest album, Pink Aura, the 24-year-old seamlessly blends her worlds of Latin pop and urbano music. "I feel very comfortable making pop," Kenia Os tells GRAMMY.com.  I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up…I wanted to make music in that style as well." 

Pink Aura sees Kenia pushing pop into new territory — with the help of some friends. Puerto Rican singer Álvaro Díaz is featured on the futuristic, drum 'n' bass-infused "Bobo," while Puerto Rican trans rapper Villano Antillano appears on the euphoric "VIP." Argentina's La Joaqui helps Kenia Os meld reggaeton with cumbia on the freaky bop "Kitty." Reggaeton Mexa, or Mexican reggaeton, artists Yeri Mua and Ghetto Kids join Kenia for the sensual banger "Mamita Rica." Elsewhere, Os also links up with another influencer-turned-singer Bella Poarch for the fierce "F* OFF."

In an interview with GRAMMY.com, Kenia Os opens up about overcoming the stigma against artists coming from social media and the empowering meaning behind her Pink Aura album. 

This interview has been edited for clarity.

How would you describe the experience of making the jump from YouTube and social media to becoming a pop star?

It's been incredible. It's been an adventure that I've been on for three or more years. 

At the start, and even now, it's still been a bit difficult to get respect from the music industry. Since day one when I started making music, I've always taken this very seriously, making great music with good producers and my record label. I feel very confident about this new album that we've put out and I feel fulfilled as an artist.  

As someone who did come from social media, what did your Latin GRAMMY nomination mean to you last year?

That day I cried all day. I couldn't believe it. I was very happy. It made me think about all the effort I’ve put in these past few years, and those times I was tired in the studio and thought about quitting. There were times I told myself, I don’t want to keep doing this because it’s very tiring to prove [to people] the artist that I am. I felt like everything was worth it. The hard work that me and my team have put into this over the years has been worth it.  

An artist that has a similar career trajectory to you concerning social media is Bella Poarch. I can imagine that you probably bonded well with her while collaborating on the song "F* OFF."

Working with Bella was an incredible experience. Sometimes when you do collaborations, there's artists that are very much artists. You know what I mean? They love music, but they don't know a lot about navigating social media or what works in that space. 

With Bella, what happened was that we could record TikTok videos and create content for social media. It was very natural and genuine. We shared ideas with each other like, "We'll make TikTok videos this way or you go here and I go there." [Laughs.] It was very genuine how we developed the content for marketing our collaboration. It was very beautiful. It's a very different experience to work with someone who also understands social media.

Tell me about the title of this new album — is there a story behind it?

My fans have asked me, "Kenia, why do you have everything pink? You have said before that you hated the color pink." It's not that I hated pink, but I had always said I didn't want pink in the background of my interviews, in my outfits, or anything. 

The other day I was with my mom, looking at photos from when I was a little girl, and I saw everything in my room was pink. I was thinking about when I started fighting this color. I realized I started to hold back that feminine energy to be able to face the industry, to be the person in charge of my family, and keep up that livelihood. For me, this album was forgiving that feminine energy, embracing it, and healing myself, and above all, letting it shine. 

You’re bridging the gap between Latin urban sounds and pure Latin pop on this album. Was that what you hoped to accomplish with that kind of fusion?

I feel very comfortable making pop. I love pop and it's the genre I enjoy the most. Every time I'm in the studio, I'm writing with my co-writers and producers, and we always make pop. 

I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up. We have artists in that scene who are becoming very big. I feel very proud and I wanted to make music in that style as well because I like going to the clubs and I like to hear myself within that genre. 

You collaborated with one of the top female artists in reggaeton Mexa, Yeri Mua, in "Mamita Rica." How would you describe the experience of working with her?

That was very beautiful. We went to the studio together and there was her whole team. There were her co-writers. 

We were all surprised because you would think that she puts effects on her voice, but no, that's how she really sounds. As we say, she sounds very sexy and makes noises like meowing. [Laughs]. It was very fun! It felt very great to work with her. 

All the reggaeton Mexa that's coming up in Mexico makes me so happy. I believe it was time with Mexico making more noise globally through música mexicana, reggaeton, and pop, and above all, with a sound that's very unique to us. 

You’ve always supported the LGBTQIA+ community throughout your career. On this album, you collaborated with Villano Antillano, who is breaking down barriers for queer artists in Latin music. How did the song "VIP" with Antillano come together?

It's very beautiful to know that I have a lot of fans in the LGBTQIA+ community and that they identify with my music and feel supported by me. It's very important for me to be someone who can speak up for them; it's important for me to support them as well and spread their message through my music, what I say, and with what I do. I stand with them and I'll support them in any way that I can.

Villana is one of my favorite artists. I love everything that she does. When she jumped on this track and we heard it, I almost wanted to cry. The song was perfect for her. When I met her, it was incredible because we connected a lot as friends. We were laughing the whole time while making the music video. We have the same ways of saying things. I love her so much. I loved getting to know her and I got a great friendship out of this collaboration.  

What do you want people to take away from the 'Pink Aura'?

I was telling my girlfriends the other day that this album is perfect for when you're getting ready [for a night out]. When you're in your room getting ready and putting on creams, perfume, and makeup. Then you have a little drink before going out to party. 

This was made so people can enjoy it and connect with it in their room, in their cars, and in the clubs. It was made with a lot of love and the most pink side of myself and feminine energy that I hope resonates with girls and boys too. I want to heal that part of us that we sometimes hide or put to the side in order to face certain situations in life. 

What do you want to accomplish next with your music?

I want to go global. I love my country and I love that my concerts in Mexico are always very full. The people of Mexico love me a lot, but I want to take my music to other countries. I want to be an artist that is internationally known. 

I love pop and I see myself doing pop all my life, but I want to experiment with more genres. I would love to do another reggaeton song and then a corrido tumbado song with guitars. Above all, I want to hold the flag of my country high up wherever I go.

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When Shakira’s "Bzrp Music Sessions, Vol. 53" was released in January of 2023; its success seemed like a freak incident, explainable as a perfect but isolated storm. 

Their virulently catchy track — which happens to spill scalding tea on her breakup with retired Spanish soccer player Gerard Piqué —  set streaming records and took home a Latin GRAMMY for Song Of The Year. Today, the song's success looks more like the first crashing wave of a massive comeback for Shakira. 

The three-time GRAMMY winner followed her Bzrp Session with another hit single, "TQG," collaborating with Karol G. That song went to No. 1 on the Billboard Global 200, and the duo cleaned up at the Latin GRAMMYs. 

In hindsight, all of this was a mere preamble to the announcement of Shakira's Las Mujeres Ya No Lloran (Women Don't Cry Anymore), due March 22. The album will be her first in seven years, but the sound is very much of the moment, leaning into a high-gloss urban Latin pop sound that delves in reggaeton, bachata and corrido. 

The album is no comeback. With a star as big as Shakira — one who performed at the Super Bowl in 2020 and had her own exhibit at the GRAMMY Museum — it's hard to make the case that she ever left the public eye. Yet the Colombian superstar has put out only a trickle of singles since 2017, when she released her GRAMMY-winning album El Dorado. Prior to the BZRP session, her last major hits were in 2016 with "La Bicicleta," a collaboration with Carlos Vives, and "Chantaje," featuring Maluma, which went to No. 1 on the Billboard Hot Latin Songs. 

It’s impossible to talk about this period of retreat, or her new album, without talking about the personal upheavals Shakira has gone through in recent years. In June of 2022, Shakira and Gerard Piqué, with whom she has two sons, publicly announced the end of their 11 year relationship. Starting with 2022’s "Monotonía," featuring Ozuna, nearly every song she has released  since then deals directly with the split and the emotional turmoil she has felt because of it. 

The singer and songwriter herself is not shying away from the fact that her music has been a therapeutic outlet. "I feel like in this moment of my life, which is probably one of the most difficult, darkest hours of my life, music has brought light," she told Elle in 2022. 

Case in point: her Bizarrap session. "Someone should have taken my photo the day I worked on the 'Bizarrap Session 53,' a before and after. Because I went into the studio one way and left in a completely different way," Shakira told Mexican television channel Televisa. "He gave me this space, this opportunity to let it out and it really was a huge release, necessary for my own healing, for my own recovery process."

That feeling of catharsis continued in her work on Las Mujeres. "Making this body of work has been an alchemical process. While writing each song I was rebuilding myself. While singing them, my tears transformed into diamonds, and my vulnerability into strength," the artist said in a statement on Instagram.

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Shakira is styling the album as a testament to resilience in the face of adversity, tapping into an understanding that her experiences have a broad resonance. While accepting Billboard’s 2023 Woman Of The Year award, Shakira discussed her "year of seismic change."

"I've felt more than ever — and very personally — what it is to be a woman," she said. "It's been a year where I've realized we women are stronger than we think, braver than we believed, more independent than we were taught to be." 

Indeed, with strength and bravery, Shakira proceeded to channel her individual hurt into a message of universal empowerment. Ahead of her album release, she’s even more explicit about the details of her separation and the impact the relationship had on her career. "For a long time I put my career on hold, to be next to Gerard, so he could play football. There was a lot of sacrifice for love," recently told The Sunday Times.

As she told Billboard for her 2023 cover story, settling down in Barcelona with Piqué and their two children, far from music industry centers, made it difficult for her to work. "It was complicated logistically to get a collaborator there. I had to wait for agendas to coincide or for someone to deign to come," she explained. 

Shakira has since relocated to Miami, a location that played a major role in making her new album possible.

One of the hallmarks of a true pop star is the ability to evolve with the culture without losing their identity. Over decades, and with each release, Shakira has broken a barrier or risen above an obstacle to succeed beyond expectations – whether it’s leading the first Spanish-language broadcast on MTV with her 2000 "Unplugged" concert, or learning English to write her own crossover pop debut. Each move has felt authentic.

It is not an easy task, but Shakira accomplishes this alchemy beautifully every few album cycles, starting with her debut as an alt-leaning, brunette singer/songwriter in the mid '90s. At the turn of the millennium, she made the jump to international fame with a cascade of golden curls and Laundry Service, the English-language album that capitalized on the first wave of crossover Latin pop. She closed out the decade in a whirl of high-gloss dance pop with the Pharell produced She Wolf. Along the way, there was one platinum selling album after another and the No. 1 hit "Hips Don’t Lie," among several Top 10 singles, setting the stage for her to blaze through much of the 2010s. 

Shakira is well-aware of how hard she has had to work even after crossover success. 

In 2019, she told Billboard, "This whole new world had opened up to me, and with it came so many great opportunities, but I continued to pursue impossible goals such as making a song like 'Hips Don’t Lie,' for example—that had a Colombian cumbia and a mention of Barranquilla in the middle of it—play on American radio. I remember I said to [then Sony Music Chairman] Donny Ienner, ‘You have to trust me on this one. This is going to happen, this song is going to blow up.’" 

With El Dorado, she caught the second wave of Latin pop crossover, the one tipped off by Luis Fonsi’s now-infamous 2017 earworm "Despacito." El Dorado, is one of Shakira’s more Latin leaning albums in the long history of her bicultural and bilingual music career. The songs are sung largely in Spanish and her choice of features on the album are almost entirely Latin pop and reggaeton artists: Maluma, Nicky Jam, Prince Royce and Carlos Vives. The album's May 2017 release coincided with a rising global interest in reggaeton.

Shakira wasn’t following a trend; she was just in touch with the moment as usual. She released "Chantaje" months before "Despacito," and "Bicicleta," her song with Carlos Vives, which combines elements of reggaeton and vallenato, came out in 2016. 

With the continued mainstream global success of Latin artists, Shakira may no longer see a need to release an English-language album for every album in her mother tongue. Las Mujeres Ya No Lloran breaks with tradition in that it is her second Spanish-language album in a row. It's also loaded with features from the world of Latin music, including Ozuna, Rauw Alejandro, Manuel Turizo, and Karol G. The moment could not be better for an album that explores forward looking pop reggaeton, assisted by some of the brightest young stars in the genre.

If the past is any indicator, this era is going to be another step up for the artist. Beyond the album release, Shakira is teasing another tour. As she told Billboard, "I think this will be the tour of my life. I’m very excited. Just think, I had my foot on the brakes. Now I’m pressing on the accelerator­ — hard."

Every Year Is The Year Of Shakira: 10 Songs That Prove She's Always Been A Superstar

Over the course of nearly four decades, Shakira — born Shakira Isabel Mebarak in Barranquilla, Colombia — has become the best-selling Latin female artist of all-time, and in turn one of the most influential female artists of her time.

In honor of Women's History Month, revisit a few of the massive moments in her career that paved the way for the international market of other Latin artists.

She famously invited Latin flow to the Western music industry with her global breakthrough album, 2001's Laundry Service. Five years later, she broke the record for the most-played pop song in a week with "Hips Don't Lie."

Since the beginning, Shakira has used her powerful performances to uplift other women. Her lyrics often emphasize themes of self-reliance, independence, and female strength, most notably in her 2009 hit, "She Wolf."

More than three decades into her career, Shakira is still empowering women with more history-making feats. In 2020, she co-headlined the Super Bowl LIV halftime show alongside Jennifer Lopez, celebrating Latin culture in front of more than 100 million viewers; it's now the most-watched halftime show on YouTube, with more than 308 million views as of press time.

Now, at 47, Shakira continues to use her voice to encourage women to shape their own path, as a mother of two balancing her colossal career. Her forthcoming twelfth studio album — Las Mujeres Ya No Lloran, which translates to "Women No Longer Cry" — is a testament to that.

In celebration of Las Mujeres Ya No Lloran's March 22 arrival and Women's History Month, press play on the video above to learn more about Shakira's achievements. Check back to GRAMMY.com for more new episodes of Run The World.

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