In her latest music video, "Diva," Javiera Mena celebrates LGBTQ+ culture as people from all walks of life get their lives on the dance floor to the empowering icy club cut from her new EP, I. Entusiasmo. The Chilean synth-pop queen has always let her rainbow flag fly high throughout her career and in the video, there is no dance floor more liberating than hers. As people dance to her rhythm, she sings to the diva of the night: "I am so ready, my love/ To receive your sensuality."

"It's very much an anthem for the community," Mena tells GRAMMY.com. "The video is out in time for Pride and my birthday was on June 3, so it’s a very queer celebration."

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In the EP, released on May 26, Mena comes through with more club-ready jams. While she's now known for her fresh dance tracks, Mena started out as an alternative singer/songwriter with her coming-of-age LP. The leading electronic artist in Latin music also throws in a few ballads on the new EP that are reminiscent of her debut album, 2006's Esquemas Juveniles. Now coming on 15 years into her career, it is evident she's continuing to look into the future of dance music. As Mena continues to expand in the scene, she’s making space for queerness in the Latin music industry. From the get-go, she’s represented the LGBTQ+ community as an openly lesbian artist. One of her most memorable messages was through her 2014 Otra Era single "Espada" where her love for electronic music and her queer identity intersect. In the '80s-styled visual, swords are flying and women holding each other in a deep embrace. 

Mena has also made history for the community. At Coachella in 2019, Mena, who has remained an independent artist in her decades-plus career, broke ground for both Latin and queer artists as the first openly lesbian Latina to perform at the music festival. Now she's warming up for a new album with I. Entusiasmo being the first taste of the project. In an interview over Zoom, Mena talked about the inspiration behind her EP, what it takes to stay independent and the meaning behind more Latinas in the industry coming out as lesbians. 

What do you like about working with synth-pop and electronic music?

I love that there's like an infinite amount of sounds to work with. I have my synthesizer. Turning the knobs and experimenting—It's a sound that's very much today and current. It's also personal to me. I also like to bring those melancholic melodies of the '80s into today.

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2014's "Otra Era" is your most popular song on Spotify. What was the inspiration behind that song?

It's crazy that that's my most popular song because I didn't have any expectation for this to be a popular song. This is an example of the [belief] that the best songs are the ones you're not thinking, "Oh, this is going to hit!" That song doesn't have a chorus. It's all verse, verse, and verse. It's a very romantic song that talks about falling in love with someone and hallucinating that it's happening in other eras of time. That's the kind of hallucination that falling in love produces.

"Espada'' has become an anthem for the LGBTQ+ community. What was the inspiration behind that song?

It's a song that the gay and lesbian people really like. Of course I'm talking about a sword, and it can be seen as something phallic. The lesbians see it as lesbianism. The music video is very lesbian. I believe the music video really helped the song explode. The song did very well in the U.S. because a lot of gay clubs were playing it.

You wrote "Agüita" for Danna Paola and it's become a gay anthem in Mexico. What was that experience like to work with her?

They called me directly from MTV to write a song for a novela called Niñas Mal. I wasn't familiar with her. At that time, she was just starting off. I met her when we performed the song at the MTV Millennial Awards. She was very nice. I'm very cool with her now. That's definitely become her gay anthem. The gay people loved it and the clubs in Mexico helped that song explode.

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How did you feel about performing at Coachella in 2019?

Wow! That was the last Coachella before the pandemic. That was amazing. That was for both weekends. I got to know a lot of people. I saw a lot of shows. We [created] a show that came out great, and a lot of people from the LGBTQ+ community came out to see it. Also, I was the first Latina artist that's lesbian to perform at Coachella, so I was representing. That opened the door wide for me to the U.S. That was one of the most important experiences that I've lived.

Why did you name your new EP I. Entusiasmo?

The word Entusiasmo also means passion, fire, and picking yourself up. I believe this EP has fire in it. A lot of the songs talk about passion, falling in love and heartache. I also started making this EP when the Chilean protests were happening. That was a social movement that moved the people and there was a lot of enthusiasm and fire in the streets. I was looking for a word synonymous with fire and I found enthusiasm. I love how that word sounds. All of these songs on the EP have a lot of enthusiasm and fire in them.

What was the experience like to work with Chico Blanco in the song "Diva"?

I met him here at a party in Madrid. He's a young guy. We have our love for house and '90s music in common. To me, he was the perfect person for this collaboration. I sent him the song. He doesn't only sing on it, but he helped produce it too. At the end, this beautiful song came out of it.

"Dos" is like a power ballad on the EP. It's a very different song for you.

I wanted to go back to the ballads that I did on my first albums. With piano and strings. I love ballads, but I don't release a lot of them because it's very difficult for me to make one. I really have to think when I'm making a ballad. I have a lot of respect for people who write ballads. I don't release that many ballads, but when I do, it comes out incredible.

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How do you feel to see more artists in the LGBTQ+ community in Latin music?

I love to see that happening. There have been a lot of women that have come out, like Joy Huerta from Jesse y Joy and Kany García. Before it was more men coming out like Ricky Martin, but not as many women. I feel that each time a woman comes out, they're being an example for girls and boys to love who they love so that this isn't an issue in the future. Unfortunately, right now it is an issue so being part of the community needs to be claimed and said so that the world embraces it more hopefully.

Do you have advice for artists that are trying to be independent like you are?

Yes, to be very strategic with your things, and to use social media well. Find your place in social media. Don't copy other people. I think authenticity is what's really valued on social media, which will lead to more engagement. Obviously as well, to keep working hard every day because it's difficult being independent. Everything depends on you. Like in any job, if you don't move or pick up the phone, nothing's going to happen. To be independent is a bit like being a workaholic, working 24/7. But if you love it, that's going to fill your heart with drive, and you can do great things. Right now these times are more for independent music. You can do it. You can make a hit as an independent artist.

You're going on 15 years since your debut album, Esquemas Juveniles. What have you learned about yourself in that time?

Wow! Now I feel like a vintage artist because of that album. I feel like there are young people now, like 20-year-olds, that like that album. To me, that feels great because my songs are aging and beautifying well. That's all an artist can ask for. To continue being current, and that's what's happening to me. I'm very happy. I feel like I did a great job making music that came from my heart without ever betraying myself. I'm still that same artist that I was then. 

Natalia Lafourcade On 'Un Canto Por México, Vol. II,' Music As Activism & Uniting Women Through "La Llorona"

In just two years, Grupo Frontera have gone from playing weddings in their native Texas to joining Bad Bunny on stage at Coachella and performing on "The Tonight Show Starring Jimmy Fallon." No matter how rapid their rise to fame has become, the Texas sextet has held the same ethos: celebrating their Mexican heritage while embracing the American culture they were born into.

Embracing that balance has helped them transcend cultural barriers with their modern take on regional Mexican music, which incorporates a wide range of musical styles. That holds true on Grupo Frontera's second album, Jugando A Que No Pasa Nada, out now. 

With bright accordion lines and a high-energy blend of urbano party anthems, cumbia-inspired ballads, and forays into pop, the album is a masterful display of the group's mixed cultural background. It retains the same Latin cowboy spirit of their first LP, 2023's El Comienzo — which had roots in the norteño genre, a traditional style originated in Northern Mexico — while tapping into the music they grew up listening to in the States, like hip-hop, corridos tumbados, and country music. 

While El Comienzo introduced Grupo Frontera as loyal traditionalists, Jugando A Que No Pasa Nada aims at speaking to younger generations. It's a fitting approach for the group, whose ages range from early twenties to early thirties across its six members — Alberto "Beto" Acosta, Juan Javier Cantú, Carlos Guerrero, Julian Peña Jr., Adelaido "Payo" Solis III, and Carlos Zamora — that also speaks to their evolution amid their whirlwind success. It's proof that they aren't afraid to create music that is completely true to them — and that's exactly what makes Jugando A Que No Pasa Nada special.

Below, Cantu, Guerrero, Peña, and Solis speak with GRAMMY.com about their cultural roots in South Texas and the making of Jugando A Que No Pasa Nada.

The last two years were a very prolific time for Grupo Frontera. What was it like to create Jugando A Que No Pasa Nada after everything that's happened to the group?

Adelaido "Payo" Solis: Last year we were working a lot, playing four or five concerts a week, and that didn't give us time to structure El Comienzo as well as we wanted to. Now we made time to record all these different types of songs. It was amazing to have time to work on the album cover and all the songs the way we wanted to, and have everything set in a certain way to represent the new album to its highest potential.

Between 2023 and this year, were you able to take any time off to work on this new record, or was it done in between touring?

Juan Javier Cantú: There were times when we were touring El Comienzo that we would record before the people got inside the theater. We would record onstage. We'd be like "Wait, don't let the people in — 20 more minutes, we have to finish this session!" That happened with our new songs "Quédate Bebé" and "Nunca La Olvidé."

Solis: It's a little bit of both because those were recorded live, but then two months ago, we locked ourselves in the house for a good four or five days, and out of that came, like, 15 more songs.

You mentioned that, for this new record, you had more time to work on the order of the songs. What's the general feeling behind this track list? Starting with "F—ing Amor."

Solis: The general feel of this album is literally the album's name, Jugando A Que No Pasa Nada [which loosely translates to "pretending everything is OK"]. Since we had more time to think about it, we tied many things to that name, to that phrase.

Everyone, at some point, has pretended everything is OK when in reality, it's not. You can see it in the album cover — the truck is on fire, but our character, who represents Grupo Frontera, is sitting in the car as if nothing is wrong. So the idea — and I know everyone experienced this — is that when you get in your truck, you can play our record and you can drop the act. You can stop pretending everything is alright. You can get in your feelings.

So the way it's structured, starting with "F—king Amor," is that you don't want to know anything about love, then in the middle, you have "Ya Pedo Quién Sabe," which says "maybe I miss you," and then by the end, "Quédate Bebe" [which translates to "Stay Baby"]. So it is a ride, an experience, which starts with you being hurt, or left behind by someone, and you being sad about it, then slowly wondering how is she doing, then saying "I miss you," and finally "stay with me."

Cantú: More than anything, we are playing with genres. In this record, you have our traditional cumbias, country music, and then songs like "Desquite." So that was also the goal, for people to know more about our music and the music we like.

Solis: Each member of Grupo Frontera listens and plays different styles, so starting from that, we each had a big say in the genres we wanted to play and styles we wanted to record on this album. 

More than anything, we were thinking of new generations. The Latinos of newer generations that don't speak Spanish, or don't get to come back often to Mexico or the countries where their parents are from. They don't want to hear just cumbia, so in our album, we want to make all these styles for them to find, in our songs, the genres that they like.

You mentioned that each of you has different styles and genres you brought to the new record. How did you work in the studio to generate these new sounds?

Solis: Grupo Frontera doesn't really use a lot of computer sounds, most of the music we play is through our instruments. We used to work on our songs starting from guitar and voice only, but now because we had more time to work on things, we each took a song and would listen to it for days. Then we'd meet again as a group and work on it in the studio: everyone's opinion counts, and no one's opinion takes precedence over the other. That's how, slowly, each new song took shape.

When you talked about the moment in which you get in your car or truck, and finally get to stop pretending everything is alright — does that car culture come from your upbringing in Texas?

Julián Peña: That culture is definitely from where we are from, from the Valley [the Lower Rio Grande Valley, which spans the border of Texas and Mexico], where there are a lot of troquitas tumbadas [lowered or customized pickup trucks]. You'd hear la Raza zooming by, blasting our songs, with the bass booming, from their trucks. So it's kind of like a relief, your safe space.

Like the album's title says, "pretending everything is fine"... you're pretending to be fine and then once you get in your car and you pass yourself the aux, you turn that up and you start bawling, or feeling whatever you're feeling. Then the album's over, gotta get back to work, clock back in, and go back to pretending everything's fine. It's like an escape that we know many people have, it has happened to all of us; you go on a drive to decompress, turn the music up, let it all out, and feel better. That's what we wanted to capture with that image.

What songs did you each play when you needed that kind of moment?

Cantú: When I broke up with a girlfriend, around 2012, my go-to was Drake.

Peña: Mine was "Then," by Brad Paisley. I was just sad and going through a country phase. [Laughs.]

Solis: I would listen a lot to a song by Eslabón Armado called "Atrapado."

Cantú: When I feel a little trapped by this street lifestyle I go, "I Should've Been A Cowboy"! [All laugh.]

I read some of you grew up raising cattle, or come from families of farmers and ranchers. What aspects of that lifestyle do you miss, in contrast with being in a city like LA, and actively involved in the music industry?

Solis: Juan had his ranch around General Bravo [a municipality in Mexico], and I was born in the States, but I would go every weekend to Mexico, to my parent's ranch, where they had cattle. I know Juan can relate to this — when you are at the ranch and play a song, and can sing out loud without anyone around listening or judging you, that's a really nice feeling. When you are on stage, in the industry, you're not singing only to yourself, but to make the audience's day better. So no matter what you're going through, when you're on stage, your job is to make people happy.

Cantú: Going to a place — like a ranch, an open space — to disconnect, it's like a reset. I feel a lot of people have not experienced that, they don't know the power that has.

Through your lyrics, you adapted old love songs and romance to modern times. Some songs even mention emojis, DMs and texting. Do you have any favorite emojis?

Solis: Oh man, I love the black heart emoji because it can mean many things. A dead heart, or that you're not feeling anything. It can mean your heart is broken and needs mending to go back to being red. I think it's super cool.

Carlos Guerrero: I like the thinking face emoji.

Cantú: Sometimes he uses it out of context and we don't know if he's thinking, or he's mad. [Laughs.] For me, the one I use the most is the "thanks" [praying hands emoji].

Peña: I like the heart hands emoji. Like "Hey what's up," and throw a heart hands emoji.

Going back to your music, what's your favorite part of making songs?

Solis: I'm not sure if we all have the same answer, but for me, my favorite part about being able to sing, record and write these songs is to sing them with all the feeling in the world. And that is amazing, to be able to let that out.

Cantú: The simple fact of creating something and getting to test it out, seeing people sing it, it's like, Wow, we made that.

Peña: Yeah, that you do something and then put that out there right and you're like, I wonder if this feeling is gonna get translated the way we want it to. And then, like Juan said, when people go to concerts, and sing it back to us, or we see people post stories of them singing it and going through it. It's like, we made that! We got that point across, and it feels good for all of us.

How do you navigate being an American band with a cross-cultural upbringing?

Cantú: It's really cool. We were lucky to go to Puerto Rico, Colombia and Argentina, to collaborate with artists like Arcángel, Maluma, Shakira, and Nicki Nicole. That helped us understand their culture and meditate on what it means to be Latino, not just Mexican. Latino identity entails so many cultures in one, and even Mexican identity is vast. Latinos are from everywhere.

How was it to collaborate with all these other artists, and open your group to collaborate with them in Jugando A Que No Pasa Nada?

Solis: Basically, we are like a group of brothers. We sometimes spend 24/7 together. We see each other every day, and we spend all our time together on the tour bus and at home, even when we don't need to see each other. So when we collaborate with other artists, like Morat, Maluma, or Nicky Nicole, they sense that vibe — we carry that with us. I feel that carries through, to the point where we can all have that vibe together.

When we are collaborating with other artists, it feels as if it was a friendship that has been around for a while. Like, have you ever felt or had that friendship where you can go like a month without seeing each other and when you see each other is like you had seen each other? That's basically how it is when we collab with other artists.

I know it's hard to pick a favorite song from the new album—

Solis: It's not that hard! My favorite is "F—ing Amor."

Why?

Solis: Because before Grupo Frontera started, that was more the style that I listened to. I got into the music of Natanael Cano, Iván Cornejo, and others. I grew up listening to old cumbia songs that my parents played for me, but in high school, I started listening to new stuff and new genres, so I think that's why my musical style is more versatile. So "F—ing Amor" is more Sierreño, has more bass, and the congas and percussion; the vibe of that song reminds me of how, in high school, I would drive my truck listening to Natanael Cano. 

Peña: Mine is "Echándote De Menos." Ever since we recorded it, it has that rhythm in the middle where we all drop, on that note… I like all of them, but that one, in particular. 

Cantú: I have to go with two. When I first listened to them, "Los Dos," our collaboration with Morat, and "Por Qué Será" with Maluma. That song, when they first showed it to me, I felt chills down my back.

Guerrero: Mine is "Los Dos," with Morat, because we liked Morat before being with Frontera.

Cantú: To make a song with them is an achievement for us because our big song ["No Se Va"] was a cover of theirs. So making a song together is pretty cool — not many people get to do that.

Solis: We had people tell us that we were stealing their song! We get that Morat is some people's favorite group but we were like, bro, it is our favorite too, that's why we did that song!

What is your dream for this new record?

Solis: We were talking about this yesterday in the van. We don't want to expect anything out of it — success, or big numbers — because this album was made from the heart. We are just so happy and proud to be releasing it into the world.

Guerrero: I just hope that people like it, because, as Payo says, we explored a lot of different genres, so we hope people dig that. We put our best into it.

Cantú: I want what Payo and Carlos said, but also, to go to Japan to play our songs.

Peña: I want what the three of them want, but for people to really connect and identify with the songs. Even if they connect with one or three, what I want for the album is that — to connect with people.

Meet The Gen Z Women Claiming Space In The Regional Mexican Music Movement

The explosive Latin music scene is moving in many directions: from brassy corridos tumbados to pounding perreo tracks. Yet another, slower movement is quietly brewing: Latin trip-hop and downtempo. 

Trip-hop originated in the 1990s and typically refers to downtempo music with a degree of electronic experimentation and an elusive sense of eeriness. While it's a contentious term that has been shunned by the very artists’ whose sound it was coined to describe (Portishead’s Geoff Barrow once tweeted "call it anything else but that";), it has been widely embraced in Latin America, which has imprinted on the genre since it’s infancy.

In 2001, the Franco-Argentine act Gotan Project poured tango into trip-hop musings to create their seminal record La revancha del Tango. Brazilian bossa nova has also featured heavily in the peripheral trip-hop scene: London-Brazilian outfit Smoke City’s 1997 Flying Away was awash with the rhythms of Rio de Janeiro. 

Latin GRAMMY winner Mon Laferte recalls listening to the sounds of Portishead in the 1990s, gazing out the window of her Chilean home in portside city Viña del Mar. "I loved Beth Gibbons’ voice," she says. "I remember the television was showing a Portishead concert, and I thought, Who is this captivating voice?"

That interest has followed Laferte throughout her career. On 2023's Autopoetica, Laferte brings back the Latin twist on trip-hop — drawing on traditional styles that have been a staple to her previous catalog (bolero, salsa, cumbia), then blending them into a downtempo electro canvas. "40yMM," a song that navigates the ups and downs of turning 40, begins with atmospheric strings, whispered vocals, and slow, pulsating beats, before unexpectedly branching into a rhythmic salsa. 

Laferte is one of a new wave of artists exploring the boundaries of traditional Latin styles through poignant, reflective experimentation — whether it be pasting a hypnotic double cumbia beat onto a trippy electro soundscape, or combining regional folk guitar with shuddering synths. Read on for five artists who are at the forefront of a new wave of Latin trip-hop and downtempo.

Karen y Los Remedios 

Hailing from Mexico, Karen y Los Remedios is a Mexican trio that makes "existential Cumbia." Their 2023 debut album, Silencio, is a gorgeously dark exploration of the realizations that occur through silence. On "Cartas Marinas," Ana Karen G Barajas asks "What would your voice be without mine?/What would your hand be without mine?"; her profound, prophetic tone that chills the spine.

The trio, formed by Barajas, guitarist Guillermo Berbeyer and producer Jonathan Muriel (Jiony), first met on projects under Jiony's Mexico City label, VAA, which specializes in electro, techno, funk and traditional Latin sounds. The trio eventually teamed up to put out two EPs, cumbia-driven Botanas, Vol15, in 2020, and lo-fi hip hop effort Recuerdos de Expiación in 2021.

Federico Aubele

Singing with shivering stillness, Federico Aubele’s music is soft, pensive and haunting. Mixing jazz, trip-hop and folk, the Argentine is signed to ESL Music, which is headed by U.S. electro act Thievery Corporation. His musical footprint is similarly global: Aubele released his debut album, Gran Hotel Buenos Aires, in 2004 while living in Berlin, and then spent time making music in Barcelona, before settling in New York.

His latest album, 2023's Time Drips On My Bed, is a meditative reflection on the past inspired by his early life in Buenos Aires, a city he grew up in, but is at once a stranger to. His music is informed by Latin classical guitars, nodding to the tango and folk styles present in Argentina, and mixing in contemporary electronic elements to hone his eclectic and exploratory style. 

Luiza Lian 

Signed to international independent label ZZK Records, Luiza Lian is a Sao Paulo-based musician who toys with experimental techniques, bouncing basslines and erratic vocal arrangement. On the latest album, 7 Estrelas | quem arrancou o céu?, she uses voice manipulation to explore themes of reality and deception, holding a mirror up to a consumerist world to question where our real values should lie. 

Lian’s deep mediations on the record translate to an immersive live show that has won awards in her native Brazil. With frantic projections, flashing lights and costume design that form part of the stage backdrop, she creates a deliberately disorientating and harrowing mood, encouraging viewers to join her reflection on humanity. 

Natalia Clavier

Like Abuele, Buenos Aires vocalist Clavier is another protegee of the Thievery Corporation and spent a large part of her early career as the band’s lead vocalist. Clavier kindled a love for singing as a child after listening to her grandmother’s jazz records and eventually grew to love electronic music after discovering the sounds of Massive Attack, Björk and Portishead. 

After spending the first chapter of her music career as a session and live vocalist, Clavier released her debut album, Nectár, in 2008. She's since crafted a body of solo work that combines hushed, jazzy vocals with gorgeously downtempo tracks. Her most recent album with Thievery Corporation’s Eric Hilton, 2023’s Corazón Kintsugi, combines Bossa Nova, dub, and trip-hop into a rich soundscape. 

Céu 

Maria do Céu Whitaker Poças, known as Céu, is a Sao Paulo musician whose music veers into a particularly dub vein of downtempo. 

Since releasing her first self-titled album in 2005, Céu has worked with a mixture of jazz, reggae and samba, her blissfully smooth vocals weaving between the genres. The self-titled album was a critical success, earning her a Latin GRAMMY nomination for Best New Artist in 2006, and a GRAMMY nomination for Best Contemporary World Music Album in 2008.

Céu continues to make soft, blissfully melodic music with an electronic edge. On 2024 single Coração Âncora, she teams up with producer RDD to sing a breezy, summery ode the "anchored heart," committed and assured. 

6 Artists Reimagining Flamenco For A New Generation: María José Llergo, C. Tangana, Mëstiza & More

Electronic music is embedded within the diverse world of Latin music and, for the first time, will be recognized in a new Field and Category at the 2024 Latin GRAMMYs. Within that field, the award for Best Latin Electronic Music Performance was created to shine a light on DJs, producers, and artists blending proudly blending electronic music with the sounds of their cultures.

Electronic music embodies various subgenres like house music, techno, trance, electronica, and many others rooted that have been popularized by DJs and producers. Latin artists have long enriched those subgenres: Mexico's Belanova globalized the electro-pop wave, while Bomba Estéreo blended cumbia with electronica in Colombia. 

The explosion of EDM in the 2010s also allowed the careers of Latinx DJs to flourish. Mexican American DJ Deorro has showcased both cultures during sets at music festivals like EDC, Coachella, Tomorrowland, and more. Arca's music pushes the boundaries of electronic music through a Venezuelan and Latin American lens. More recently, Colombian producer Víctor Cárdenas bridged the gap between EDM and reggaeton with the global hit "Pepas" by Farruko. Since then, electronic music has seeped through the work of Latin hit-makers like Tainy, Caleb Calloway, Bizarrap and Diego Raposo. "Pepas" and many of Bizarrap's music sessions crossed over onto Billboard's Hot Dance/Electronic Songs.

"That’s something that’s very big for us," Deorro tells GRAMMY.com about the new category. "How beautiful that this is happening, because it shows that what we’re doing is working, we’re breaking down doors, and we’re creating more opportunities for artists like us in the future." 

In honor of the Latin Recording Academy's new Field and Category, here are eight must-hear Latin electronic music essentials.

Belanova - Cocktail (2003)

Belanova revolutionized the Latin music space with their 2003 debut album Cocktail, an atmospheric LP that seamlessly blends Latin pop with electronic music. In the dreamy deep house of "Tu Ojos," singer Denisse Guerrero sang about getting lost in her lover's eyes. The trippy techno of "Barco De Papel" was reminiscent of the music from Madonna's Ray of Light album. Electronic music on the ambient level wasn’t common in Latin music until Belenova changed the game in Mexico, which later reverberated into the rest of Latin America and the U.S. 

The trio — which includes guitarist Ricardo Arreol and keyboardist Edgar Huerta — later delved into electro-pop on 2007's Fantasía Pop, which won a Latin GRAMMY for Best Pop Album by a Group or Duo the following year. 

Arca - Kick I-II (2020)

Venezuelan producer/artist Arca is a pioneer in the Latin electronic music space. Arca first began producing her experimental electronica in Spanish with her 2017 self-titled album.

Arca then masterfully mixed the diverse sounds of Latin America and beyond with EDM throughout her Kick album series. 

For Kick I, she combined Venezuelan gaita music and reggaeton with a cyberpunk edge in "KLK" featuring Spanish pop star Rosalía. Arca then blended electronica with neo-perreo on Kick II's "Prada" and "Rakata." Both albums garnered Arca GRAMMY and Latin GRAMMY nominations. 

As a trans and non-binary artist, she is also breaking boundaries for the LGBTQ+ community in the genre. Arca is just not creating more space for queer artists in Latin music, but also in EDM at large by embracing the totality of herself in song.  

Bomba Estéreo - Deja (2021)

Bomba Estéreo, which is comprised of core members Simón Mejía and Liliana "Li" Saumet, has masterfully melded the music of Colombia’s Caribbean coast with electronic music. Since breaking out in 2008 with their sophomore album, the group has often reimagined the African and Indigenous rhythms of their country like cumbia through dance music. Bomba Estéreo’s folkloric approach to EDM has led to collaborations with Bad Bunny, Tainy, and Sofi Tukker.    

In 2021, Bomba Estéreo released its most ambitious album Deja, which garnered a GRAMMY and Latin GRAMMY nominations. The title track put a funky spin on the band's signature electro-tropical sound. House music collided with the Afro-Colombian rhythms of champeta in "Conexión Total" featuring Nigerian singer Yemi Alade. Their album that was based on the four classical elements was a breath of fresh air in the Latin music scene. 

Bizarrap - "BZRP Music Sessions #52" (2022)

Argentine producer Bizarrap launched the BZRP Music Sessions on YouTube in 2018, first remaining behind the console for freestyle rapping sessions with local acts. The sessions quickly went viral, and have featured increasingly larger names in music.

Over the past five years, Bizarrap worked elements of electronic music into his hip-hop productions. In 2022, he fully delved into EDM with his global hit "BZRP Music Sessions #52" featuring Spanish singer Quevedo. The traptronica banger peaked at No. 4 on Billboard's Hot Dance/Electronic Songs and earned Bizarrap his first Latin GRAMMY Award. 

Since then, his music sessions have become a global event. Bizarrap later infused electro-pop with a trap breakdown in "BZRP Music Sessions #53" with Shakira, which garnered him two more Latin GRAMMY awards. 

Javiera Mena - Nocturna (2022)

Javiera Mena first debuted as an indie act in 2006 with Esquemas Juveniles. With that freedom as a producer and artist, the Chilean star pushed Latin music into the electronic space with her 2010 album Mena. 

She fully immersed herself into Latin electronica on her latest album, 2022's Nocturna — an album filled with nighttime club bangers that invite everyone to dance with her. Mena also proudly sings about being part of the LGBTQ+ community in the alluring "La Isla de Lesbos" and the fierce house music of "Diva" featuring Chico Blanco. Considering the influence of queer artists in the formation of electronic genres like house, it’s refreshing to see an artist like Mena remind people of those roots and bring that into Latin music.  

Deorro - Orro (2022)

Mexican American producer Deorro has established himself as one of the world's top DJs, and is known for mixing both of his cultures into his music festival sets. Even before the música mexicana explosion last year, he was one of the first mainstream EDM acts to bring the genre to music festivals around the world through his songs and remixes.   

With his debut album, 2022's Orro, Deorro fully bridged música mexicana with house music. He collaborated with Latin acts like Mexico's Los Tucanes De Tijuana and Maffio in "Yo Las Pongo," which blended the band's norteño sound with EDM. Deorro also explored cumbia with deep house in the sweeping "Dime" featuring Los Ángeles Azules and Lauri Garcia. In his recent sets, he is spinning a fiery remix of "Ella Baila Sola" by Eslabon Armado and Peso Pluma

Sinego - Alterego (2023)

Sinego first broke through in 2019 thanks to his house bolero sound like in "Verte Triste," which put a refreshing spin on an age-old Cuban genre. With traditional genres within the Latin diaspora often falling to the wayside as the years go on, he is reintroducing them to new audiences through EDM reimaginings.   

For his debut album, 2023's Alterego, the Colombian producer pushed his electronic music to another level. Sinego traveled to different Latin American countries and Spain to record with local musicians, reimagining genres like cumbia, tango, and mambo through Sinego's EDM lens. With the sultry "Mala," he blended Venezuela's variation of calypso with house music. He also gave Brazilian samba a house music makeover in "Boa Noite" featuring Tonina. 

Diego Raposo - Yo No Era Así Pero De Ahora En Adelante Sí (2023)

Dominican producer Diego Raposo has helped Latin acts like Danny Ocean, Blue Rojo, and Letón Pé embrace elements of electronic music. In 2018, Raposo released his debut album Caribe Express, which demonstrated his knack for mixing the sounds of the Caribbean with EDM. 

Raposo took that inventive mix into overdrive with last year's Yo No Era Así Pero De Ahora En Adelante Sí. The otherworldly "Si Supieras" featuring Okeiflou blended house music with reggaeton, while "Al Contrario" with Akrilla aggressively mixes drum 'n 'bass with dembow. Rapaso also channels Dance Dance Revolution-esque electronica in the spellbinding "Quédate" with Kablito. 

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Contemporary music is filled with artists who have transitioned from social media stardom to serious streams and even Music's Biggest Night. Kenia Os is proof of this trajectory: After building a massive following on YouTube, Instagram, and TikTok, she established as one of Mexico's top pop stars. 

Kenia Os' ability to pivot successfully is also apparent in her music. Her 2022 debut album Cambios de Luna leaned into trap and reggaeton, while follow-up K23 fully embraced Latin pop with elements of EDM. Her "Universo K23" netted Kenia Os her first Latin GRAMMY nomination for Best Long Form Music Video. 

On her latest album, Pink Aura, the 24-year-old seamlessly blends her worlds of Latin pop and urbano music. "I feel very comfortable making pop," Kenia Os tells GRAMMY.com.  I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up…I wanted to make music in that style as well." 

Pink Aura sees Kenia pushing pop into new territory — with the help of some friends. Puerto Rican singer Álvaro Díaz is featured on the futuristic, drum 'n' bass-infused "Bobo," while Puerto Rican trans rapper Villano Antillano appears on the euphoric "VIP." Argentina's La Joaqui helps Kenia Os meld reggaeton with cumbia on the freaky bop "Kitty." Reggaeton Mexa, or Mexican reggaeton, artists Yeri Mua and Ghetto Kids join Kenia for the sensual banger "Mamita Rica." Elsewhere, Os also links up with another influencer-turned-singer Bella Poarch for the fierce "F* OFF."

In an interview with GRAMMY.com, Kenia Os opens up about overcoming the stigma against artists coming from social media and the empowering meaning behind her Pink Aura album. 

This interview has been edited for clarity.

How would you describe the experience of making the jump from YouTube and social media to becoming a pop star?

It's been incredible. It's been an adventure that I've been on for three or more years. 

At the start, and even now, it's still been a bit difficult to get respect from the music industry. Since day one when I started making music, I've always taken this very seriously, making great music with good producers and my record label. I feel very confident about this new album that we've put out and I feel fulfilled as an artist.  

As someone who did come from social media, what did your Latin GRAMMY nomination mean to you last year?

That day I cried all day. I couldn't believe it. I was very happy. It made me think about all the effort I’ve put in these past few years, and those times I was tired in the studio and thought about quitting. There were times I told myself, I don’t want to keep doing this because it’s very tiring to prove [to people] the artist that I am. I felt like everything was worth it. The hard work that me and my team have put into this over the years has been worth it.  

An artist that has a similar career trajectory to you concerning social media is Bella Poarch. I can imagine that you probably bonded well with her while collaborating on the song "F* OFF."

Working with Bella was an incredible experience. Sometimes when you do collaborations, there's artists that are very much artists. You know what I mean? They love music, but they don't know a lot about navigating social media or what works in that space. 

With Bella, what happened was that we could record TikTok videos and create content for social media. It was very natural and genuine. We shared ideas with each other like, "We'll make TikTok videos this way or you go here and I go there." [Laughs.] It was very genuine how we developed the content for marketing our collaboration. It was very beautiful. It's a very different experience to work with someone who also understands social media.

Tell me about the title of this new album — is there a story behind it?

My fans have asked me, "Kenia, why do you have everything pink? You have said before that you hated the color pink." It's not that I hated pink, but I had always said I didn't want pink in the background of my interviews, in my outfits, or anything. 

The other day I was with my mom, looking at photos from when I was a little girl, and I saw everything in my room was pink. I was thinking about when I started fighting this color. I realized I started to hold back that feminine energy to be able to face the industry, to be the person in charge of my family, and keep up that livelihood. For me, this album was forgiving that feminine energy, embracing it, and healing myself, and above all, letting it shine. 

You’re bridging the gap between Latin urban sounds and pure Latin pop on this album. Was that what you hoped to accomplish with that kind of fusion?

I feel very comfortable making pop. I love pop and it's the genre I enjoy the most. Every time I'm in the studio, I'm writing with my co-writers and producers, and we always make pop. 

I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up. We have artists in that scene who are becoming very big. I feel very proud and I wanted to make music in that style as well because I like going to the clubs and I like to hear myself within that genre. 

You collaborated with one of the top female artists in reggaeton Mexa, Yeri Mua, in "Mamita Rica." How would you describe the experience of working with her?

That was very beautiful. We went to the studio together and there was her whole team. There were her co-writers. 

We were all surprised because you would think that she puts effects on her voice, but no, that's how she really sounds. As we say, she sounds very sexy and makes noises like meowing. [Laughs]. It was very fun! It felt very great to work with her. 

All the reggaeton Mexa that's coming up in Mexico makes me so happy. I believe it was time with Mexico making more noise globally through música mexicana, reggaeton, and pop, and above all, with a sound that's very unique to us. 

You’ve always supported the LGBTQIA+ community throughout your career. On this album, you collaborated with Villano Antillano, who is breaking down barriers for queer artists in Latin music. How did the song "VIP" with Antillano come together?

It's very beautiful to know that I have a lot of fans in the LGBTQIA+ community and that they identify with my music and feel supported by me. It's very important for me to be someone who can speak up for them; it's important for me to support them as well and spread their message through my music, what I say, and with what I do. I stand with them and I'll support them in any way that I can.

Villana is one of my favorite artists. I love everything that she does. When she jumped on this track and we heard it, I almost wanted to cry. The song was perfect for her. When I met her, it was incredible because we connected a lot as friends. We were laughing the whole time while making the music video. We have the same ways of saying things. I love her so much. I loved getting to know her and I got a great friendship out of this collaboration.  

What do you want people to take away from the 'Pink Aura'?

I was telling my girlfriends the other day that this album is perfect for when you're getting ready [for a night out]. When you're in your room getting ready and putting on creams, perfume, and makeup. Then you have a little drink before going out to party. 

This was made so people can enjoy it and connect with it in their room, in their cars, and in the clubs. It was made with a lot of love and the most pink side of myself and feminine energy that I hope resonates with girls and boys too. I want to heal that part of us that we sometimes hide or put to the side in order to face certain situations in life. 

What do you want to accomplish next with your music?

I want to go global. I love my country and I love that my concerts in Mexico are always very full. The people of Mexico love me a lot, but I want to take my music to other countries. I want to be an artist that is internationally known. 

I love pop and I see myself doing pop all my life, but I want to experiment with more genres. I would love to do another reggaeton song and then a corrido tumbado song with guitars. Above all, I want to hold the flag of my country high up wherever I go.

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