meta-scriptIt Just Takes Some Time: The Story Of Jimmy Eat World's Breakthrough 'Bleed American' At 20 | GRAMMY.com
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Jimmy Eat World

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It Just Takes Some Time: The Story Of Jimmy Eat World's Breakthrough 'Bleed American' At 20

On their fourth strike, 'Bleed American,' Arizona quartet Jimmy Eat World simplified their sound, swung for the fences, broke into the mainstream, and opened the doors for a new generation of alternative and pop-punk bands

GRAMMYs/Jul 24, 2021 - 05:06 am

Second chances are hard to come by in the music business, and the 1990s alt-rock gold rush was no different. For every Pearl Jam and Stone Temple Pilots success story, there were bands like Fig Dish and For Love Not Lisa, whose albums failed to launch.

And yet there was Jimmy Eat World, an emo-punk band scooped by Capitol Records right out of high school in '95 only to be dropped after two albums in. Fast-forward to 2002, and the band is performing their breakout hit, "The Middle," on "Late Night with Conan O'Brien." Then "The Tonight Show with Jay Leno." Then "Saturday Night Live." The song's uplifting lyrics—"Don't write yourself off yet ... It doesn't matter if it's good enough / For someone else"—sound almost like a masterclass in self-motivational life lessons.

"The Middle," from Jimmy Eat World's fourth album, Bleed American, which celebrates its 20-year anniversary this month, shot to the Top 5 on the Billboard Hot 100 all-genre chart and made the four then-twentysomethings from Mesa, Arizona, darlings of late-night TV and MTV. While it's easy to read into the lyrics two decades later, the song wasn't written as a kiss-off to their former label. But it was the ultimate about-face, the "phoenix-like rising from the ashes of being dropped," as Steve Martin of Nasty Little Man, who orchestrated the publicity campaign for Bleed American, puts it.

"Where they had gotten in their development, and the musical zeitgeist of the time, were just so aligned," Martin tells GRAMMY.com. "Even if they hadn't been [aligned], it was such an undeniable collection of songs."

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For Bleed American, the band went for simplicity. While the album peppered elements from their previous releases—the barbed post-punk guitar riffs from the band's 1996 album, Static Prevails, giving the title track its teeth, the jangly atmospherics from Clarity (1999) chiming in the background of "Hear You Me" and "Cautioners"—the scaled-back approach marked a significant change to their sound. Still, the songs on Bleed American are also front-loaded with hooks that get straight to business: The band reaches both the bludgeoning chorus of "Bleed American" and the bouncy singalong of "The Middle" in 35 seconds flat.

"I think I started finally getting Bruce Springsteen and the Everly Brothers after we made Clarity," lead vocalist and guitarist Jim Adkins says. "I started recognizing that simpler construction, simpler arrangements, [the] everything-you-need/nothing-you-don't type of songwriting is actually really, really challenging and worth pursuing."

Before they made Bleed American, though, they had to get out of their contract with Capitol. Adkins estimates the band sold maybe (his emphasis) 10,000 copies combined of Static Prevails and Clarity. The pairing was a mismatch, according to the band. The label treated Jimmy Eat World like a development project, while Adkins says Capitol was set up to "drop the hammer on the thing that's moving 15,000 to 30,000 [records] a week." So, when the label dropped them in 1999, it was a relief. It was also a chance to rebuild.

In reality, the band simply continued with business as usual. They were already operating as their own European distributor, buying copies of Clarity at wholesale prices from the college department at Capitol and shipping them to Germany; the move paid off when 400 people showed up to their first gig in the country, as Jimmy Eat World were touring to save up money to record Bleed American. Toward that end, they also released Singles, a compilation of their seven-inch singles and one-offs, on the now-defunct independent label Big Wheel Recreation in 2000.

With demos of new songs like "Sweetness" circulating online and in industry channels, the band settled in at Cherokee Studios in Los Angeles with producer Mark Trombino, whose confidence in the band was so high, he waived his fee until the group worked out a new label deal. And sure enough, representatives from major labels began showing up at their recording sessions to see what the buzz was all about.

"It was a very welcomed change," drummer Zach Lind says. "You go from feeling kind of like the red-headed stepchild to being in a position where you have a little bit of leverage, whereas before, we didn't really have any leverage."

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Jimmy Eat World 2.0 signed with DreamWorks, an artists-first label created by music industry veteran David Geffen with filmmakers Steven Spielberg and Jeffrey Katzenberg, whose roster also included Elliott Smith, Morphine and Eels. Retooled with a new label, new management, and their new album's title track as the first single, the band hit the promotion circuit hard in the summer of 2001, playing dates on the Warped Tour as well as headlining club shows.

"When 'Bleed American' started happening, things changed quickly," bassist Rick Burch tells GRAMMY.com. "The venues got bigger. We weren't driving ourselves in the van anymore; we had a bus driver and a bus, so we could do far more gigs for a longer stretch, and we were playing in front of more people than we ever had before."

The terrorist attacks of September 11, 2001, changed all that. Although the song was doing well on alternative radio, "Bleed American" "just fell off the face of the Earth" after 9/11 happened, according to Lind.

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As Americans regrouped in the aftermath of the world-changing event, so, too, did Jimmy Eat World. They rechristened the album as Jimmy Eat World and transitioned to pushing "The Middle," which was on deck as the second single.

Written in response to a fan email sent to the band's Aol. account in the '90s, "The Middle" addresses themes like alienation and low self-confidence. Its perspective outlines a position of rallying and understanding how someone's teenage years are only a small part, e.g. "the middle," of a person's journey. Radio embraced "The Middle," but what really put the song over the top was the video and its subsequent spins on MTV's "Total Request Live" countdown show.

Paul Fedor, who directed the music video for "The Middle," pitched the theme: A classic dream sequence where you show up to school, work—or in this case, a house party—naked. But in this instance, the roles are reversed. The protagonist shows up to a party fully clothed, while his peers dance and cavort in their underwear. Just as he succumbs to peer pressure, he meets someone just like him. It was a simple concept, but it could have easily gone wrong.

"I think we just decided, 'Let's lean into this and do it and make sure it's done right,' make sure it's not overly gratuitous or inappropriate in a way that feels creepy," drummer Lind says. "So, we tried to thread that needle. I think there was a little bit of apprehension, but once we decided to go down that road, and once we were done with it, we felt really good about it."

As their popularity rose, Jimmy Eat World's touring schedule broadened. They played the main stage at several European festivals to a "sea of humanity," according to Burch, and recorded a sold-out performance at the 9:30 Club in Washington, D.C., for the Believe in What You Want DVD. The touring bubble insulated them from seeing just how big things had gotten.

"We were just touring, and it all felt like kind of the same way it felt working with Capitol," frontman Adkins says, "[like] we were totally getting away with something. 'This isn't real. We're just taking the ride for the funny stories while we have the chance.' It didn't sink in that, 'Oh, wait, this is actually connecting with people. This is something that is really getting out there.' It wasn't until maybe a record later or two records later we realized actually how big it was."

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In summer 2002, as the album's third single, the fan-favorite "Sweetness," peaked at No. 2 on Billboard's Alternative Airplay chart, Jimmy Eat World signed on to open the Pop Disaster Tour co-headlined by Green Day and Blink-182. The two-month jaunt grossed $20 million at amphitheaters and arenas, according to Billboard, and the bands wasted no time in hazing each other.

"We hired some male strippers to storm [Blink-182's] stage during their song 'All the Small Things,'" bassist Burch remembers, with a laugh. "The audience just loved it. They thought it was part of Blink's act, and the Blink guys loved it, too. We actually ended up helping them, giving them a cool element to their set that everyone was stoked with. It wasn't distracting to them at all."

Green Day, however, flexed their "vast resources" mercilessly. "When they came out on stage, the first thing they did was shoot super soakers," Burch recalls. "The next layer was boxes of dehydrated mashed potatoes. [When you] combine that with the water, it turns into glue." Then their crew deployed Ping-Pong balls and glitter bombs from the overhead lighting trusses.

"That starts raining down," Burch adds, "and when the glitter meets the mashed potato glue, it's a very strong bond. Even to this day, there's bits of glitter adhered to the guitar I was playing."

When the dust, and some of the glitter, settled on their nearly two-year campaign for Bleed American, the members of Jimmy Eat World had come home to platinum plaques and an album that continues to rank high on "best of" lists; readers of Rolling Stone voted the album one of the 10 Best Pop-Punk Albums of All Time. Bands tagged with the "emo" label in the years that followed, like Panic At the Disco, All Time Low and Fall Out Boy, owe a big debt to Jimmy Eat World for crashing the gate to mainstream acceptance.

"The way that Bleed American just opened doors for us was maybe one of the most satisfying experiences of my life," Lind reflects. "In the wake of all the frustration and banging our head against the wall at Capitol, it just felt like everything aligned perfectly, and I think we were lucky to be able to experience that in that way, because I don't think a lot of people get that moment in their life."

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Siiickbrain
Siiickbrain

Photo: Courtesy of Siiickbrain

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ReImagined: Watch Siiickbrain Deliver A Grungy Cover Of Nirvana’s GRAMMY-Nominated Single, “All Apologies”

Alternative newcomer Siiickbrain offers her take on Nirvana’s “All Apologies,” a track about shamelessly looking beyond societal norms.

GRAMMYs/Apr 30, 2024 - 05:40 pm

Over two decades ago, Kurt Cobain famously declared his unapologetic stance — from supporting gay rights to his skepticism about reality — in Nirvana's 1993 GRAMMY-nominated single "All Apologies."

Cobain probed in the opening verse, "What else should I be?/ All apologies," Cobain questioned in the opening verse. "What else could I say?/ Everyone is gay/ What else could I write/ I don't have the right."

In this episode of ReImagined, alternative newcomer Siiickbrain delivers her rendition of the In Utero track, channeling the '90s aesthetic with a vintage camera. Like Cobain, Siiickbrain uses her songwriting to confront and address her mental health.

"[My struggles with mental health] made me want to speak on it within my music, and it kind of gave me a foundation for what I'm doing," Siiickbrain said in an interview with Kerrang! "It gave me a purpose to write about certain things and bring awareness to how common these feelings are."

On March 29, Siiickbrain released "when i fall," featuring Shiloh Dynasty and No Love For The Middle Child, which she describes to Alternative Press as based on "true events that were written and performed as [No Love For The Middle Child and I] were recovering from the challenges of a relationship while simultaneously creating music together." 

Press play on the video above to hear Siiickbrain's cover of Nirvana's "All Apologies," and remember to check back to GRAMMY.com for more new episodes of ReImagined.

Behind The Scenes With Nirvana Photog Charles Peterson

Brann Dailor Unveil His GRAMMY Display
Mastodon's Brann Dailor

Photo: Courtesy of Brann Dailor

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Where Do You Keep Your GRAMMY?: Mastodon’s Brann Dailor Shares The Story Of Their Best Metal Performance Track, “Sultan’s Curse”

Mastodon drummer and singer Brann Dailor reveals the metaphor behind the track that snagged him his first golden gramophone, “Sultan’s Curse,” and how winning a GRAMMY was the “American Dream” of his career.

GRAMMYs/Apr 25, 2024 - 03:42 pm

Mastodon's drummer and singer Brann Dailor assures you he did not purchase his shiny golden gramophone at his local shopping mall.

“I won that! I’m telling you. It’s a major award,” he says in the latest episode of Where Do You Keep Your GRAMMY?

The metal musician won his first GRAMMY award for Best Metal Performance for Mastodon's “Sultan’s Curse” at the 2018 GRAMMYs.

“‘Sultan’s Curse’ was the jumping-off point for the whole theme of the album,” he explains. “The protagonist is walking alone in the desert, and the elements have been cursed by a Sultan.”

It’s a metaphor for illness — during the creation of the album, the band’s guitarist Bill Kelliher’s mother had been diagnosed with a brain tumor and bassist Troy Sanders’s wife was battling breast cancer.

For the band, the GRAMMY award represented their version of the American Dream and culmination of their career work. Even if Mastodon didn’t win the award, Dailor was happy to be in the room: “We felt like we weren't supposed to be there in the first place! But it's an incredible moment when they actually read your name."

Press play on the video above to learn the complete story behind Brann Dailor's award for Best Metal Performance, and check back to GRAMMY.com for more new episodes of Where Do You Keep Your GRAMMY?

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Blur in Tokyo in November 1994
Blur in Tokyo in November 1994.

Photo: Koh Hasebe/Shinko Music/Getty Images

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7 Ways Blur's 'Parklife' Served As The Genesis Of Britpop

On the heels of their Coachella return, Blur celebrates the 30th anniversary of their opus, 'Parklife,' on April 25. Take a look at how the album helped bring Britpop to the mainstream.

GRAMMYs/Apr 25, 2024 - 02:33 pm

In April 1993, journalist Stuart Maconie coined the term Britpop for a Select magazine article celebrating the UK's fight back against the dominance of American rock. Remarkably, London four-piece Blur weren't even mentioned in the story. And yet, frontman Damon Albarn, guitarist Graham Coxon, bassist Alex James, and drummer Dave Rowntree would provide the catalyst for the scene's mainstream breakthrough.

Just a year later, Blur released what many consider to be Britpop's defining statement. Parklife served as a colorful, vibrant, and incredibly infectious love letter to all things Anglocentric, drawing upon the nation's great cultural heritage while also foreshadowing what was to come. And it instantly struck a chord with homegrown audiences desperate for guitar music that wasn't drowning in abject misery, and better reflected their day-to-day lives.

Remarkably, Albarn had predicted Parklife's success four years earlier. As he declared to music writer David Cavanagh in 1990, "When our third album comes out, our place as the quintessential English band of the '90s will be assured. That is a simple statement of fact."

Three decades after its game-changing release, here's a look at how Parklife forever changed both Blur's career trajectory and the history of British rock.

It Kickstarted Britpop's Greatest Rivalry

In one of those great rock coincidences, Blur's third LP hit the shelves just 24 hours after "Supersonic" gave a then-relative unknown Manchester outfit named Oasis their first ever UK Top 40 single. And the two bands would remain intertwined (perhaps begrudgingly so) from then on, culminating in the most high-profile chart battle in British music history.

You could argue that Oasis' Noel Gallagher threw the first stone, describing Parklife as "Southern England personified" in a manner that suggested it wasn't exactly complimentary. And according to his manager Alan McGee, Definitely Maybe cut "Digsy's Dinner" was written as a deliberate "piss-take of Blur."

An increasingly bitter war of words then broke out in the summer of 1995 as the "Country House" versus "Roll With It" war swept the nation. Blur emerged victorious, although Oasis had the last laugh when (What's The Story) Morning Glory spent 10 weeks atop the UK album chart.

It Brought Storytelling Back To Indie Pop

Heavily inspired by Martin Amis novel London Fields, Parklife was inhabited by a cast of intriguing fictional characters, essentially doubling up as a series of short stories. "Tracy Jacks," for example, is about a golf-obsessed civil servant who ends up getting arrested for public indecency before bulldozing his own house.

"Magic America" is the tale of Bill Barret, a Brit who commits to a life of excess during a Stateside holiday ("Took a cab to the shopping malls/ Bought and ate until he could do neither anymore"), while "Clover Over Dover" explores the mindset of a manipulative boyfriend threatening to jumping off the titular white cliffs.

Over the following 18 months, everything from Pulp's "Common People" and Space's "Neighbourhood" to Supergrass' "Caught by the Fuzz" and The Boo Radleys' "It's Lulu" were combining classic British guitar pop with witty Mike Leigh-esque vignettes of modern life.

It Originated The Big Indie Ballad

Dramatic ballads aren't necessarily the first thing that come to mind with Parklife, a record famed for its jaunty, "knees-up Mother Brown" ditties. But it boasts two examples: "To The End," an alternate Bond theme featuring a burst of Gallic flair from Stereolab's Laetitia Sadler, and the swoonsome "This Is A Low." Turns out the "mystical lager-eater" the record was designed to embody could also get a little vulnerable from time to time.

This appeared to give all of their laddish peers some pause for thought. Oasis, the most fervent advocates of the "cigarettes and alcohol" lifestyle, later scored their biggest hit with acoustic ballad "Wonderwall." And bands including Cast ("Walkaway"), Shed Seven ("Chasing Rainbows") and Menswear ("Being Brave") all enjoyed UK hits revealing their softer sides. No doubt Coldplay, Travis, and every other sensitive post-Britpop outfit that emerged in the late 1990s were taking notes, too.

It Paid Respect To The Greats

The Britpop scene was renowned for its slavish devotion to the first time British guitar bands ruled the airwaves, the Swinging Sixties. Oasis freely admitted they modeled themselves on the Beatles, while the likes of Ocean Colour Scene, Kula Shaker and The Paul Weller all released albums that sounded like they'd been discovered in a vintage record shop.

And while Blur would later distance themselves from the past with a sense of invention (which Albarn would also parlay into his various side projects, including the virtual band Gorillaz), they were more than happy to get all nostalgic on Parklife. See "Far Out," their only track to feature James on lead vocal, which resembled the trippy psychedelia of Pink Floyd in their Syd Barrett era, and the Sgt. Pepper-esque brassy instrumental "The Debt Collector," while there are also echoes of the Walker Brothers, The Kinks, and Small Faces. Suddenly, retro was the new cool.

It Turned Blur Into Britain's Biggest Guitar Band

The UK Top 10 success of 1991's "There's No Other Way" proved to be something of a false start for Blur, with the band soon falling by the wayside like every other baggy pop outfit that emerged at the turn of the decade. "Popscene," the 1992 single intended to revolutionize both their career and British guitar music in general, stalled at No. 32, while 1993 sophomore Modern Life is Rubbish sold just 40,000 copies.

But Parklife single-handedly turned Blur into Britain's biggest guitar band, reaching No. 1 in their homeland, spending 82 weeks in the Top 40, and eventually becoming a million-seller. It went on to pick up four BRITs, a Mercury Prize nomination, and has been recognized as an all-time great by Spin, Pitchfork, and Rolling Stone. Further proof of its glowing reputation came in 2009 when Royal Mail selected it as one of 10 albums worthy of commemorating on a postage stamp.

It Spawned A String Of Classic Singles

Parklife's campaign was kicked off in March 1994 with "Girls and Boys," a glorious dissection of British vacationers — which, surprisingly in the days when genre-hopping was frowned upon — evoked the '80s synth-pop of Duran Duran and Pet Shop Boys. Rowntree was even replaced by a drum machine, not that he particularly minded, luckily.

This indie floorfiller was followed up by the hugely underrated "To The End" and then the much-quoted title track. Everything about "Parklife" the song is larger than life: the Cockney geezer narration from Quadrophenia's Phil Daniels, the festival-friendly sing-along chorus, and the brightly colored video in which James — perhaps tipping his hat to Queen's "I Want to Break Free" -– donned soap opera drag. But fourth release "End of a Century," a melancholic tale of domestic drudgery complete with mournful trombone solo, once again proved there was a depth beyond their cheeky chappy personas.

It Made Brits Proud To Be British Again

Unable to connect with the oppressive angst and flannel shirts of the grunge movement that had plagued their first major North American tour in 1992, Blur first started to embrace their inherent Englishness on the following year's Modern Life is Rubbish. Unfortunately, this throwback to the original British Invasion was met with a resounding shrug of the shoulders on both sides of the Atlantic.

Undeterred, however, the band doubled down on all things Anglocentric on its follow-up, from its original title of London, to its greyhound racing cover art, to its celebrations of bank holidays, Club 18-30 holidays, and shipping forecasts. This time around, they managed to capture the zeitgeist (at home, at least), as the rise of New Labour and the forthcoming hosting of Euro '96 made everyone proud to be British again. Within 12 months, the UK charts were littered with homegrown guitar bands selling the idea of the English dream — and it all started with Parklife.

Coachella 2024 Weekend 1 Recap: 20 Surprises And Special Moments, From Billie Eilish & Lana Del Rey To Olivia Rodrigo With No Doubt

Abby Sage performs at home
Abby Sage

Photo: Courtesy of Abby Sage

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Press Play: Watch Abby Sage Feed Her “Hunger” In This Acoustic Performance Of Her Single

Rising indie star Abby Sage performs “Hunger,” an unapologetic track about sexual liberation from her debut album, ‘The Rot.’

GRAMMYs/Apr 23, 2024 - 03:56 pm

With "Hunger," rising indie star Abby Sage takes autonomy of her body. It’s a story of shameless self-discovery as she submits to her natural desires while simultaneously breaking down the toxic ideas she learned about sex in her adolescence.

"Feed my hunger/ No shame, I'm just a beginner," she croons in the chorus. "It's my own wonder/ Don't press, I'm just a beginner."

In this episode of Press Play, watch Sage deliver an acoustic performance of the single from her debut album, The Rot, which she released on March 1. According to a statement, the project is largely about "the decomposition and reconstruction of everything I was taught," including sex, anxiety, and more.

Sage said "Hunger" is "the most important song to me on the album" adding, "I wish I heard a song like this when I was first exploring my sexuality and my sexual journey, and for that reason, I hope it reaches people."

This May, Sage will embark on an international tour that begins in Los Angeles and concludes in London, with support from gglum, spiderblush, and Jayla Kai.

Watch the video above to hear Abby Sage's empowering performance of "Hunger," and remember to check back to GRAMMY.com for more new episodes of Press Play.

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