meta-scriptPost Malone To Cardi B: Forbes' Hip-Hop's Future Moguls | GRAMMY.com
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Cardi B

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Post Malone To Cardi B: Forbes' Hip-Hop's Future Moguls

Forbes' class of 2018 of hip-hop royalty is dominated by women like Cardi B, Lizzo and WondaGurl

GRAMMYs/Jan 10, 2018 - 02:37 am

Measuring prospective wealth is a music angle Forbes has been covering for ages, for example with its 2017 Hip-Hop Cash Princes. But the label no longer fits. With emerging artists Lizzo and WondaGurl breaking into the light, and GRAMMY nominee Cardi B dominating the charts, that phrase "Cash Princes" gives way, for the first time ever, to Forbes' Hip-Hop's Future Moguls class of 2018.

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For the rapid rise of Post Malone, Forbes wrote, "The future is now." Also on the list is "Future Mogul" 21 Savage, who helped propel Malone's "Rockstar" everywhere — one of the list's judges heard an older lady at the airport pumping it up in her convertible. That hit, Malone's single "Congratulations," featuring Quavo, and album sales for Stoney have put him in the rarified sales territory of Drake and Kendrick Lamar.

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GRAMMY nominees Tyler, The Creator and Vic Mensa both made the list. Playboi Carti, whose hit "Magnolia" helped us through the summer, is one of the Future Moguls too, along with about-to-be-better-knowns Dave East and Lil Pump.

Kudos to all these hard-working artists whose musical dreams and ambitions have been shared through song — and Facebook, SoundCloud, Twitter — millions and millions of times. Whatever they are rolling in, we are rolling to their beats.

Diddy, Drake, Guns N' Roses: Forbes' Highest-Paid Musicians Of 2017

Ice Spice performs at the Sahara Tent during the 2024 Coachella Valley Music and Arts Festival at Empire Polo Club on April 13, 2024 in Indio, California.
Ice Spice

Photo: Matt Winkelmeyer

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New Music Friday: Listen To New Songs From Ice Spice, Ariana Grande, Post Malone, Coldplay & More

As we slip into summer, get the season started by listening to these new songs, albums and collaborations from Gracie Abrams, Kygo, The Joy and more that dropped on June 21.

GRAMMYs/Jun 21, 2024 - 05:52 pm

The first New Music Friday of the summer delivers us fresh jams packed with exciting collaborations and debuts.

This week features releases from big name, genre-crossing collaborations, including Ariana Grande's remix of "the boy is mine" with Brandy and Monica, and Post Malone teaming up with Blake Shelton on their new track "Pour Me a Drink." As you build your new summer playlist, make sure you don't miss out on these ten must-hear tunes.  

Ice Spice — "Phat Butt"

After a massive year with the release of her EP Like..? and four nominations at the 2024 GRAMMYs, Ice Spice is ready to level up once again with her newest single, "Phat Butt." With self-assured lyricism on top of a classic drill beat that is true to her sound, the track serves as the second single to be released from her debut album, Y2K!. "Phat Butt" comes as both a message to those who lacked belief in Ice Spice’s music career, but also as a quintessential summer anthem.

In the self-directed music video, the rapper is shown performing in front of a wall of graffiti with grainy video filters, emphasizing the Y2K feel. Ice Spice is set to take on her Y2K World Tour next month and it's no doubt that this "Phat Butt" will be a highlight on her setlist.

Explore More: The Rise Of Ice Spice: How The "Barbie World" Rapper Turned Viral Moments Into A Full-On Franchise 

Ariana Grande, Brandy, & Monica — "the boy is mine (remix)"

When asking different groups who sings the song "the boy is mine," you're likely to get two answers. Some will say pop star Ariana Grande, while others will think of the original 1998 R&B hit by Brandy and Monica, which won the GRAMMY for Best R&B Performance By A Duo Or Group With Vocal in 1999. Doubling down on the shared name of the track and bridging the generational gap among music lovers, Grande, Brandy, and Monica have come together for a fresh remix of "the boy is mine," and the internet couldn't be more ecstatic. 

"My deepest and sincerest thank you to Brandy and Monica, not only for joining me for this moment, but for your generosity, your kindness, and for the countless ways in which you have inspired me," said Grande in an Instagram post announcing the collaboration. "This is in celebration of you both and the impact that you have had on every vocalist, vocal producer, musician, artist that is creating today."

Read More: 5 Takeaways From Ariana Grande's New Album Eternal Sunshine 

Post Malone & Blake Shelton — "Pour Me a Drink"

Post Malone has been dipping his toes into the country genre for some time now and fans have been anxiously awaiting his promised western era post Cowboy Carter.

Malone and Shelton first ignited excitement with a sneak peek of their song, "Pour Me a Drink" at the CMA Fest earlier this month. Since Posty announced the official release on Instagram, fans have eagerly awaited its arrival on streaming services. The track serves as a tantalizing preview of Post Malone's upcoming country album, F-1 Trillion, coming August 16. 

Read More: Post Malone's Country Roots: 8 Key Moments In Covers and Collaborations 

Coldplay — "feelslikeimfallinginlove"

Coldplay has been generating excitement as they embark on their next chapter, with the release of their latest single, "feelslikeimfallinginlove." Over the past few weeks, they've been feeding fans with sneak peeks on social media and performing the song live on their world tour.

The track sets the stage for the release of Coldplay's highly anticipated tenth studio album, Moon Music, set to land in early October. True to their brand, this song is geared to uplift your spirits, making it the perfect anthem for carefree summer car rides with the windows down.

Read More: How Coldplay's Parachutes Ushered In A New Wave Of Mild-Mannered Guitar Bands 

Kygo — 'Kygo'

Ten years into his career, Norwegian DJ Kygo is dropping his self-titled album, Kygo, which he teased last week with the single "Me Before You" featuring Plested. The song, backed by a thumping mid-tempo instrumental, vividly narrates the transformative experience of being deeply influenced by someone in a relationship and not wanting to return to who you were before. The 18-track project features diverse and vibrant collaborations with unexpected guests like the Jonas Brothers and Ava Max.

Maren Morris & Julia Michaels — "cut!"

Maren Morris and Julia Michaels, GRAMMY-winners both independently renowned for their iconic music collaborations, are now joining forces to release their electrifying new track, "cut!" The duo has been working together for a few years, with Michaels' co-writing Morris' "Circles Around Town," which received a nomination for Best Country Song at the 2023 GRAMMYs. So, while this collaboration might not come as a surprise, it is still certainly a welcomed one. 

After a two-year hiatus from releasing music, pop enthusiasts have been eagerly anticipating Morris' return to the spotlight. "Can't wait to cathartically scream f*ck at the top of our lungs together," Morris said in an Instagram post announcing the track.

Learn More: Behind Julia Michaels' Hits: From Working With Britney & Bieber To Writing For Wish 

Gracie Abrams — 'The Secret of Us'

Building on the success of her debut album, Good Riddance, and the skyrocketing momentum of her career after opening The Eras Tour, California-native Gracie Abrams has unveiled her much-anticipated sophomore album, The Secret of Us.

The album includes the track, "Close to You," which was released ahead of the album drop as the full realization of a 20-second snippet that Abrams posted on Instagram back in 2018. After sitting on the track for six years and relentless pleas from fans, the pop artist finally delivered the full song — a mesmerizing blend of Abrams’ vocal prowess and heartfelt lyricism.  

Learn More: How Making Good Riddance Helped Gracie Abrams Surrender To Change And Lean Into The Present 

6LACK — "F**k The Rap Game"

6LACK is rebranding himself and making sure everyone knows. The release of his newest track, "F**k The Rap Game" addresses the phenomenon of getting caught up in the glitz and glamor of the entertainment business, tying in the importance of staying true to one's roots. The Atlanta-raised artist is currently on tour with rapper Russ, with whom he recently released the single "Workin On Me,” another nod to 6LACK's ongoing mission of self-reflection and deep introspection.

“A better me equals a better you equals a better us. That’s been the formula of my life. I can’t thrive unless I’m around people who are constantly trying to better themselves as individuals,” 6LACK said in an interview with GRAMMY.com last year. “It took a second of me really looking at myself in the mirror, being honest and saying: I am not doing as much work on myself as I claim to be doing and want to be doing on myself.”

Read More: 6lack On His Comeback Album SIHAL: "I’m Playing A Different Game" 

The Joy — 'The Joy'

Months after their buzzworthy performance with Doja Cat at Coachella, South African quintet The Joy has released their self-titled album through Transgressive Records. The album was recorded live, in real time, at Church Studios in London and features no instruments or overdubs — just pure, raw vocals that capture the group's authentic sound.

The Joy came together through a serendipitous twist of fate. Years back, five boys arrived early to their school choir practice and decided to have an impromptu jam session. Realizing their undeniable musical chemistry, The Joy was born, quickly garnering global acclaim. "They are, like, my favorite group," Jennifer Hudson exclaimed on her talk show. 

Surfaces — 'good morning'

Known for their feel-good tunes that took over TikTok in 2019, Surfaces presents their sixth album, Good Morning. In tracks like, “Real Estate,” the band chronicles the idea of exploring one’s mind and thoughts, above all other features, backed by a tropical lo-fi instrumental, as well as a steady thump of a bass, and trilling trumpets. 

“’Real Estate’ is about the infatuation with that place in someone’s mind that you can’t get enough of,” Surfaces explained in a press statement. “It’s a familiar place to call home that feels safe and deserves all the love in the world. We wanted to capture the bliss of finding that space and reveling in it.” 

Lauren Watkins — 'The Heartbroken Record'

Lauren Watkins has a packed summer schedule, which includes opening for country artist Morgan Wallen and releasing her second studio album, The Heartbroken Record. This project draws inspiration from music industry veterans like Willie Nelson and Waylon Jennings, while also infusing influences from contemporary artists like Kacey Musgraves and Miranda Lambert. Each track from the album underscores stories of love and loss, woven together by the overarching theme of heartbreak. 

"I didn't want to just put an album out — I wanted it to be purposeful," Watkins said in a press statement. "It's the past several years of my life, and that was just so much heartbreak and dramatic girl-feelings, but I think in a really deep and relatable way… and it just needs to get off my chest."

Why 2024 Is The Year Women In Country Music Will Finally Have Their Moment 

Peso Plum press photo
Peso Pluma

Photo: Arenovski

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Peso Pluma's Road To 'ÉXODO': The GRAMMY Winner Navigates The Consequences Of Global Stardom On New Album

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso Pluma says of his latest album 'ÉXODO'

GRAMMYs/Jun 21, 2024 - 01:13 pm

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

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Metro Boomin Performs at Future & Friends' One Big Party Tour in 2023
Metro Boomin performs during Future & Friends' One Big Party Tour in 2023

Photo: Prince Williams/Wireimage 

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Metro Boomin's Essential Songs: 10 Must-Know Tracks, From "Creepin" To "Like That"

The 2024 GRAMMY nominee for Producer Of The Year is one of hip-hop's most in-demand minds. Between his collab albums with Future and some highly debated beefs with rap's biggest stars, it's the perfect time to revisit the Metro-verse.

GRAMMYs/Jun 4, 2024 - 01:38 pm

Metro Boomin has spent more than a decade redefining rap music. The gloomy, 808-induced trap beats that flood radio airwaves and blare from nightclub speakers are a symbol of his influence. But now, the Atlanta-based superproducer is on one of his biggest musical runs to date.  

In April, Metro released the second of two joint albums with Future, hinted at a third release this year, sold out a concert at the Kundalini Grand Pyramids in Egypt, and clinched the No. 1 spot on Billboard’s Hot 100 with "Like That" featuring Kendrick Lamar. He also delivered a first-of-its-kind instrumental diss aimed at Drake called "BBL Drizzy," accusing the Toronto rapper of going under the knife.  

The diss was in response to Drake’s "Push Ups" and subsequent disses toward Kendrick Lamar. "Metro shut your hoe ass up and make some drums" he rapped. The verbal blow inspired Metro to release the hilarious instrumental, which he encouraged fans to rap on for a chance to win a free beat.  

Months before the feud, Metro celebrated two nominations for Best Rap Album and Producer of the Year, Non-Classical at the 66th GRAMMY Awards. While he didn’t take home a coveted golden gramophone, the momentum has elevated his career to new heights.  

Before the St. Louis-bred producer kicks off the We Trust You tour with Future on July 30, revisit 10 of Metro Boomin's biggest releases.  

"Karate Chop" (2013) 

A 19-year-old Metro crafted his first charting single right before making a life-changing move to Atlanta. With piercing synths and bubbly arpeggios, the song was the lead single for Future’s highly anticipated sophomore album, Honest. 

But Metro, a freshman at Morehouse College at the time, wasn’t sold on its success. "I never really like it," Metro told XXL. "Then every time people would come into the studio, he would always play the record and I was like, ‘Why are you so stuck on this s—? We have way harder records.’"  

But after cranking out a new mix on the original track, "Karate Chop" went on to become his first placement on a major label album. The remix with Lil Wayne further elevated the record and, by virtue, Metro’s profile as a musical craftsman.  

"Jumpman" (2015) 

 Metro mastered the late-summer anthem in 2015 with "Jumpman." The song was the most notable hit from Drake and Future’s collaborative mixtape, What a Time to Be Alive, and went on to shut down bustling nightclubs and obscure strip joints. And while the record didn’t perform as well as other songs on this list, it secured Future his first Top 20 hit.  

The song — which features Metro’s signature bass and a screeching raven sound effect — also saw a streaming boost after an Apple Music commercial featuring Taylor Swift rapping to the song. According to Adweek, the campaign helped generate a 431 percent increase in global sales 

 What makes "Jumpman" even more special is that a collab between Future, Metro, and Drake may never happen again. Reportedly, the duo is at odds with Drake because the OVO artist decided to link with 21 Savage on Her Loss instead of doing a follow-up project with Future.  

"Father Stretch My Hands Pt. 1" (2016) 

"Father Stretch My Hands Pt. 1" is the song that set Kanye West’s album, Life of Pablo, ablaze. Opening with a clip of gospel musician and singer T.L. Barrett’s Father I Stretch My Hands,” Metro’s signature producer tag kicks the record into full gear. The pulsating synthesizers and bouncy percussion match West’s raunchy and sexually explicit lyrics.  

Metro’s production received significant praise, with several publications pointing to his contributions on end-of-year listings. And in the eight years since its release, "Father Stretch My Hands Pt. 1" has been certified six times platinum by the Recording Industry Association of America, making it one of Ye’s most-sold records of all time. 

"Congratulations" (2016) 

After the success of "White Iverson," a young Post Malone was on the hunt for the hottest producers in the rap game. He managed to land Metro, who worked with fellow producers Frank Dukes and the prolific Louis Bell on the triumphant trap record "Congratulations."  

On a 2022 episode of the podcast "Full Send," Metro revealed that the celebratory song was made after watching the world’s greatest athletes eclipse historic feats of their own. "I remember the Olympics was on TV, and just how the music was sounding, it sounded like some champion s—," he said.  

"Congratulations" marked Post Malone’s second Top 20 hit following his debut, "White Iverson." The song was certified diamond after totaling more than 11 million combined sales. Today, it remains one of Metro’s biggest achievements.

"Bad and Boujee" (2017) 

Fueled by virality and a shoutout from Donald Glover at the 2017 Golden Globes, the Migos and Lil Uzi Vert’s "Bad and Boujee" landed Metro Boomin his first No. 1 Billboard hit as a producer.  

The song has every element Metro fans have grown to love: moody keys, hard-hitting bass, and plenty of room for the artists’ adlibs to pierce through the track.  

Two months before its eventual ascension, the song had a steep hill to climb atop the Billboard charts. But Metro’s production and the chemistry between Quavo, Offset, and Uzi helped the record shoot up to its rightful place. It continues to garner praise In the years since its 2016 release, too. It was ranked No. 451 on Rolling Stone’s "500 Greatest Songs of All Time" list 

"Mask Off" (2017) 

When "Mask Off" dropped in 2017, it scorched the Billboard charts. Hip-hop was flirting with flutes (as heard on songs like Drake’s "Portland" and Kodak Black’s "Tunnel Vision" — another Metro-produced beat) — but "Mask Off" stands out as the biggest song of the short-lived era.  

Metro infused jazz-like undertones to perfectly meld the flute lick into the dark and mystic beat. The record led to the remix with Kendrick Lamar, with his verse breathing new life into the already-seismic hit. It’s now certified nine times platinum.  

Years after the song’s release, Future said "Mask Off" initially put radio programmers in disarray. In his East Atlanta rapper’s Apple Music documentary The WIZRD, he revealed that the song dropped before Carlton WIlliams’ "Prison Song" sample was officially cleared. "Out of all the songs, ‘Mask Off’ wasn’t even legit," he said. "The s— was on the radio, they’re thinking it’s not a sample, but it got so big they were like, ‘It’s a sample.’" 

"Heartless" (2019) 

The Weeknd's "Heartless" is a pop and electro-clash classic that fires on all cylinders. The visuals are atmospheric, the lyrics are ultra-stimulating, and the production — partly handled by Metro — makes for a lasting club banger.  

The leading single for The Weeknd’s fourth studio album, After Hours, topped the Billboard charts. It marked the Toronto-born crooner’s fourth No. 1 hit and unveiled the depths of Metro’s musical arsenal.  

Metro produced four tracks on After Hours: "Faith," "Escape from L.A.," "Until I Bleed Out" and "Heartless." On the latter and in his other collaborations with The Weeknd, James Blake, and Solange, Metro’s creative sorcery was tested. He proved, once again, that he could generate a hit outside the confines of trap music.  

"Creepin" (2022)

After a solid outing on his first album Not All Heroes Wear Capes, Metro returned with another series of hard-hitting records. His second solo venture, Heroes & Villains, featured John Legend, Don Tolliver, Travis Scott, and other premiere artists. But the biggest song to come out of the star-studded lineup was "Creepin’" featuring 21 Savage and The Weeknd 

The only single to Metro’s second solo album struck sonic gold. The Weeknd’s flowy vocals overlay the silky and harmonic record, which transitions to a more trap-induced beat once 21 Savage’s verse kicks in. The remake of Mario Winans’ "I Don’t Wanna Know" was a notable departure from Metro’s past singles, which heavily lean on his trap roots. But it still managed to connect with his audience – and even beyond it. "Creepin" peaked at No. 3 on Billboard, which was Metro’s highest-charting solo record up until that point.

Spider-Man: Across The Spider-Verse (2023) 

Following the success of "Creepin’" and his other smash singles, Metro extended his creative powers to the film world. He was given the green light to executive produce the soundtrack for Sony’s Spider-Man: Across the Spider-Verse. 

Metro Boomin told Indie Wire that he crafted songs from rough animations and selected scenes "just to get in the world and the story of Miles [Morales] and what he’s going through," He even exchanged phone calls and texts with the film’s composer Daniel Pemberton to ensure the soundtrack and score were on the same accord.  

From the classical serenade "Am I Dreaming" to the Latin swing of "Silk & Cologne" and the Timbaland-stomping "Nas Morales," the result was an equally transformative musical experience. Each record ranged in musicality and tone while beautifully complementing the vibrant animated superhero flick.

"Like That" (2024) 

"Like That" is easily one of the best beats in Metro’s catalog, and may end up being one of the most memorable. Samples from Rodney O & Joe Cooley’s "Everlasting Bass" and Eazy-E’s 1989 classic "Eazy-Duz-It" shaped the bouncy trap beat, sinister synths, and spine-chilling baseline. But Kendrick Lamar’s verse turned it into a heat-seeking missile.  

With the song’s thunderous bass and rapid hi-hats in the background, Kendrick dissed J. Cole and Drake for their recent claims of rap supremacy, particularly on 2023’s "First Person Shooter." The lyrical nuke sparked the Civil War-style rap feud, which led to a seven-song exchange between Kendrick and Drake.  

The initial musical blow made the genre stand still. It also led to the massive success of the record, which notched Future and Metro another No. 1 hit song. It also helped the pair’s album, We Don’t Trust You, claim the top spot on the Billboard 200 albums chart.  

Inside The Metro-Verse: How Metro Boomin Went From Behind-The-Scenes Mastermind To Rap's Most In-Demand Producer 

Leon Michels, center, poses with Black Thought, Kirby and members of El Michels Affair backstage at "The Tonight Show With Jimmy Fallon."
Leon Michels, center, poses with Black Thought, Kirby and members of El Michels Affair backstage at "The Tonight Show With Jimmy Fallon."

Photo: Rosalind O'Connor/NBC via Getty Images

interview

Behind Leon Michels' Hits: From Working With The Carters & Aloe Blacc, To Creating Clairo's New Album

Multi-instrumentalist turned GRAMMY-nominated producer Leon Michels has had a hand in a wide range of pop and hip-hop music. Read on for the stories behind his smash hits with Norah Jones, Black Thought, Kalis Uchis, Aloe Blacc, and others.

GRAMMYs/May 27, 2024 - 03:17 pm

A child of New York’s ultra-niche soul revival scene of the early 2000s, multi-instrumentalist turned producer Leon Michels has had an extensive reach into global pop music. As both producer and session man, Michels has worked with the Carters, Norah Jones, Black Thought, the Black Keys, Kalis Uchis, and Aloe Blacc — to name a few.

He has held to a specific creative vision for more than two decades, first through his heavily sampled El Michels Affair projects and a healthy schedule of releases through Truth & Soul records and later, Big Crown, the label he co-founded with DJ Danny Akalepse in 2016. He runs a studio in upstate New York called the Diamond Mine North, where he does most of his work since relocating from New York City in 2017. He has two GRAMMY nominations to his name, for Mary J. Blige’s Good Morning Gorgeous and Lizzo’s Special.

Trained originally on piano, he took up drums and eventually saxophone through the guidance of his high school music teacher, Miss Leonard. "[She] is actually the person I owe it all to. She started this jazz band when I was in fifth grade, and there's no drummer, so she asked me if I would learn drums," he tells GRAMMY.com. "I did that, and she would give me Duke Ellington cassettes, Sydney Bichet, Johnny Hodges. She would just feed me music."

Daptone Records co-founder Gabe Roth recruited and mentored Michels while he was still in high school, and the teenager soon became a regular touring member of what would become the Dap-Kings, backing singer Sharon Jones during an early run of success in the mid-2000s. " I joined Sharon Jones when it was the Soul Providers. We went on tour in Europe with them. Somehow my parents let me do it. I don't even understand. Gabe came over and sweet-talked them."

Michels left the group in 2006 after seven intense years, wanting to spend more time recording than enduring the grind of touring. His chosen timing caused him to miss out by mere "months" on the group’s recording sessions for Amy Winehouse’s four-time GRAMMY winner Back To Black. Despite what appeared to be a major missed opportunity, he turned his focus to his group El Michels Affair after initial encouragement from the 2005 album Sounding Out The City, released on Truth & Soul, the label he had co-founded. 

Finding his inspiration in the intersections of soul and hip-hop, as a fully committed instrumentalist producer, he was able to develop an analog soundscape that quickly caught the ears of artists including Raekwon and other Wu-Tang Clan alumni, with whom he toured in 2008. This led to the follow-up album Enter The 37th Chamber in 2009. Samples from El Michels Affair, including those by Ghostface Killah, Jay-Z, Just Blaze, J. Cole, and Travis Scott quickly proliferated and opened doors. Via the Lee Fields album My World, Michels' work caught the attention of Dan Auerbach, with whom he and his longtime collaborator and bassist Nick Movshon toured from 2010 to 2012.

Producing the Aloe Blacc song "I Need A Dollar" in 2010 further enhanced his credentials and provided the financial stability to allow him to be true to his creative spirit, which he has done successfully over the last decade.

Leon Michels spoke to GRAMMY.com about some key career recordings, including his latest release with singer Clairo.

Clairo – "Sexy to Someone" (Charm, 2024)

I met Clairo almost three years ago. I made a record with her that took three years to complete, which is actually one of the longest stretches I've ever spent on a record.

She’s made two records before this. Her first record, Immunity, came out when she was 19. It's a pop record, and it was very successful. But she's a total music nerd like me. She’s constantly scouring the Internet for music. The way people, especially young people, ingest music these days is just insane. She's got great taste.

Her first record was super successful. She made her second record, Sling, with Jack Antonoff, and it was an ambitious folk record, and a huge departure from her first record. I think it caught her audience off guard, but it was kind of a perfect move because now she can make whatever she wants. 

When she came to me, I was excited but slightly confused. What do I do? Because in those situations, you think, well, I need to facilitate a successful pop record, but she just wanted all the weird s—.

It’s this cool mix of pop elements, but some of the music sounds like a Madlib sample. All of it is steeped in pretty cool references and older music, but her perspective is a 25-year-old’s, and she’s an incredible songwriter. It's a really cool mix.

Norah Jones - "Running"  (Visions, 2024)

Norah used to hit up me and Dave Guy, trumpet player in the Menahan Street Band and the Roots, if she needed horns.

As we were coming out of the pandemic, she hit me up and wanted to make some music. We made a few songs and then after that, she asked me to produce her Christmas record, which was super fun because I've never listened to Christmas music. I started to enjoy it, which was weird because I had thought I hated Christmas music. I mean, once you start to dig for Christmas records, pretty much all of your favorite artists have them. I was listening to Christmas music from March to October the entire year. 

After that, we made Visions, which is all original stuff. Norah's just so talented. Her musicianship is actually some of the most impressive I've ever seen or worked with. She's so good that when I play with her, I get intimidated and I forget basic harmony and music theory!

Read more: 5 Inspirations Behind Norah Jones' New Album 'Visions': Nightly Dreams, Collabs, Harmony Stacks & More

We cut that record,  mostly just the two of us. There's a couple of songs where we got a band, but most of it was in my upstate studio. She would just come over from nine to three. She would come after she dropped her kids at school and then have to leave to pick them up. It was super fun to make, essentially just jamming all day.

[Overall] it’s not a huge departure for Norah, but sonically it is a departure, and it's got this very loose, "un-precious" quality. That's maybe a little different from her other stuff.

"Running" was her choice as a single. When it comes to singles — the songs that have actually been most successful — I've wanted to take those off the record. I have no idea what's going to be the hit or not.

Black Thought - "Glorious Game" (Glorious Game, 2023)

That was a total pandemic record — at the start of the pandemic when everyone was completely locked in, we had no idea what was going on.

Black Thought texted me out of the blue, and I think he was just trying to stay busy. So he just said, "Can you send me songs?" I sent him maybe two songs and then he sent back finished verses three or four hours later. Most of that record was just me sending him s— and him sending it back, and then going like that. We had probably 20 songs. 

The time I did spend in the studio with him was, he's a total savant. He sits there while you're playing a song, and it kind of looks like he's on Instagram or f—ing around, you know what I mean? Does this guy even like this song? And then 45 minutes later, he’ll be like "Aight, ready." And he goes in there and, and he'll rap four pages of lyrics in one take. It's insane. He remembers everything;  we'll do a song and then three years later, he'll have to redo it, but he'll know the lyrics from memory.

There's a couple of things that I figured out on that record. One: The thing I love about sampled hip-hop production the most is it's almost always pitch-shifted, which makes a giant difference in the sound. And if the piano has decay or vocals have vibrato, when you pitch it up, it becomes something that is so uniquely hip-hop. The second thing was, with hip hop, one of the best parts about sampling is the choices a producer has to make when they are limited to chopping a two-track mix.  If you have multi-tracks, there are too many options. 

I think that record resonated with people who are hip-hop aficionados who really love the art of emceeing. 

Aloe Blacc - "I Need A Dollar" (Good Things, 2010)

We had just recorded the Lee Fields record, My World. Eothen Alapatt, who used to be a label manager at Now Again, was a friend of mine. [Jeff Silverman and I] started Truth & Soul, but we had no infrastructure. We thought My World would have a bigger reach if Stones Throw took care of the press and distribution. And so Eothen said "Yeah, we can do that, but instead of paying us, just make a record with this artist we have, Aloe Blacc."

I had no idea who he was. And so that was the business deal. We didn't get paid for the record initially. The payment was that they were going to promote Lee Fields record for us. So [Aloe] came to New York, and I did it with my partner at the time, Jeff Silverman, also Nick Movshon, who played on the entire record.

He wanted to do this Bill Withers thing. "I Need A Dollar" was probably my least favorite song on the record. I think I have this aversion to anything that's slightly cheesy, but I've gotten better at it. But at the end of the day, it's just a good song. It got picked up as the theme song to an HBO pilot called "How To Make It In America." And then, it just blew up in Europe. It was No. 1 everywhere. But it never hit in America.

It kind of set me off on a weird path for a minute, because I got a taste of success. And made some poor career decisions. I tried to a do lot of songwriting sessions with strangers.  It was maybe four years until I decided to just make El Michels Records.  

The Carters - "SUMMER" (EVERYTHING IS LOVE, 2018)

At the time, I was making these sample packs and sending them out to producers. One of them was this slow jam, and so the producers called me up and said "We used one of your samples. It's for a giant artist. We can't tell you who it is. You have to approve it now. And you can't hear it, but it's going to change your life." That’s what they kept saying to me. Then they said "It's coming out in two weeks."

So I figured they used one of my samples and chopped it up and did their thing to it.  And so when the record came out, it was Beyoncé and Jay-Z. It was the first track on that record they did together, the Carters. And it was mostly just my original sample with some new bass and string section. So basically it was just Beyoncé and Jay-Z over an El Michael's Affair track. The track was called "Summer," and my original never came out. 

So just hearing Beyoncé, hearing these giant pop voices that I associate with absolute hits, over my song, that was pretty cool.

Liam Bailey - "Dance With Me" (Zero Grace, 2023)

Me and him just have a very crazy chemistry when it comes to music, because it all happens super fast and with very little thought. Sometimes I'll listen to Liam's stuff, and I actually don't know how we did it. That is actually the goal. That’s why Lee "Scratch Perry" is the greatest producer of all time, because he could access that instant input, instant output type of creativity. It just passes through him and then it's on the record. Making music with Liam is like that; I'll make some instrumental, or I'll have an idea and then he'll freestyle lyrics one or two times.

To me, it sounds gibberish, but then he'll go through it and change one or two words and all of a sudden has this crazy narrative, and it's about his childhood [for example]. When I’ve worked with him, he has this same process where it's just kind of "hand to God" s—, just let it happen. I was trying to make something the way Jamaicans did, [like] that brand of Jamaican soul from the mid-'60s. 

Brainstory - "Peach Optimo" (Sounds Good, 2024)

I met those guys through Eduardo Arenas, who's the bass player from Chicano Batman, and he had recorded a couple of demos from them. And they had one song in particular that really caught my attention, which made it onto their first record called "Dead End."

They’re three jazz kids. Their dad was a gospel singer and loved soul and Stevie Wonder. So they grew up on all that stuff as well. Producing a band like Brainstory is super easy, because they rehearse all the time. Most of their songs are written; all I have to do is maybe shuffle around sections or just essentially cut stuff out. Because a lot of times when bands write music and rehearse every day, they just love to play, so sections are endless. 

I'll…have a sound in mind for the record, some reference for me and the engineering hands to kind of work from. And in the case of Sounds Good, the reference for the whole sound of the record was that this is Gene Harris song called "Los Alamitos Latin Funk Love." This is kind of the vibe of the entire record. We just cut that record over the course of a year, but it was two sessions that were maybe six days each. 

Kevin is the main vocalist and he's amazing. He can do that sweet soul background stuff perfectly. And when he does [his own] background vocals, it's this thing that not a lot of people can do where he changes his personality. So he becomes three different people. Then the background sounds like an actual group. 

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