Rap has hands down become the most popular genre heard across the country today. The last couple of years have continued that narrative and birthed some of the most anticipated rap albums (Meek Mill's Championships) and brought us the solo debuts of promising talent (YBN Cordae's The Lost Boy). The 2020 GRAMMY Best Rap Album category features the two rappers, as well as an array of other voices that make up the wide-ranging hip-hop spectrum, from provocateur Tyler, The Creator's love-infused Igor to the collective sound of the J. Cole-led Revenge Of The Dreamers III.

We are weeks away from the Biggest Night In Music and while the tough choice is left up to Recording Academy voters, we want to know who you want to see come out on top. Vote below to let us know. 

'I Am > I Was'- 21 Savage

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This could be the year four-time GRAMMY nominee 21 Savage takes his first golden gramophone home. The Atlanta rapper's sophomore album I Am > I Was earned the nod perhaps for writing with what Pitchfork called "grisly clarity and humor." The album reflects on some of the challenges he's faced on his rise, as well as themes like love and loyalty, and features his whisper flow he's come to be known for.  

'Revenge Of The Dreamers III'- Dreamville

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North Carolina rapper J. Cole and his label, Dreamville Records, round up some of the most promising rappers and artists in Revenge Of The Dreamers III, the third compilation of a series that began in 2014. 34 artists and 27 producers join forces, from in and out of the label, to bring an album that gathers different sounds and perspectives, including Ari Lennox and Da Baby. Ultimately, "Cole has provided the ultimate platform for underground artists to succeed," Consequence of Sound wrote about the album. 

'Championships'- Meek Mill

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In his first album since his release from prison, Meek Mill gathers some of the biggest names in music—Drake, Jay-Z and Cardi B just to name a few—to touch on the prison industrial complex, trauma faced by poor, working-class black communities and ultimately, his rise above it all. Rolling Stone compares aspects of Mill's music to New York heavy-hitters: "The ultimate result is an inspired release that hearkens back to the Roc-a-Fella days of the mid-Aughts, full of diaristic writing, song-cry beats and ridiculous skills."

'Igor'- Tyler, The Creator 

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Igor is the album that finds "Tyler leaning deeper into earnest emotional expression than ever before." the Fader wrote about the California rapper's sixth album. Featuring, Kanye West, Playboi Carti and more, love is the biggest star. Just listen to "Earfquake": "Riding around, your love be shakin’ me up/ And it's making my heart break," Tyler sings in a joint effort with Carti. 

'The Lost Boy'- YBN Cordae

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YBN Cordae came onto the scene with the YBN crew, but his solo debut shows us a side of the DMV-raised rapper we hadn't seen yet. In 15 tracks, the introspective album takes us into Cordae's humble beginnings. Eating instant ramen because he had to, the death of his grandmother, seeing family members affected by domestic violence, reflecting on the success he's received, are among some of the stories the rising rapper pens. "Cordae's redemption tale shows a promising voice bursting into the mainstream," Pitchfork said. 

Tune into the 2020 GRAMMYs on CBS Jan. 26 to find out who takes the award.

Dr. Dre To Be Honored At The 13th Annual Producers & Engineers Wing GRAMMY Week Celebration

After 25 years, Coachella is like a live music holiday. Every year, thousands of people from all walks of life descend upon the Empire Polo Club in Indio, California to enjoy artists whose music is as diverse as the crowd assembled. No matter what style anyone prefers, an artist they love is playing at Coachella.

This year alone, attendees can enjoy the classic Britpop sounds of Blur, trendy house music beats from John Summit, a reunion of the ska-punk icons, Sublime (featuring the late frontman's son, Jakob Nowell), and a headlining set from enigmatic rapper Tyler, The Creator.

Coachella also offers the opportunity for audiences to see artists they may never see elsewhere, like a rare American performance by the jazz-house master St.Germain, a shared set from the now-defunct dance music supergroup J.E.S.u.S. (Jackmaster, Eats Everything, Seth Troxler, and Skream), or pop legend Jai Paul’s first live show ever. 

Then, of course, there are the Coachella sets that will live in infamy: From Daft Punk’s debut of The Pyramid, which is largely credited with launching the popularity of electronic music in the United States, to Tupac’s resurrection in hologram, to Beyoncé's marching band of HBCU students soundtracking a reunion of Destiny’s Child.

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The people of Coachella revel in these eclectic and epic offerings. Approximately 125,000 people per day touch down on the grass at the Empire Polo Club, and upwards of 100,000 have been reported to gather for a single set. And while hundreds of thousands of people are on the ground worshiping the music, 40 million people are watching the magic through YouTube, wishing they were there.

Coachella is a spectacle. So often the people who went one year bring their friends or family the next, and those people become obsessed. Others meet people at the festival and become best friends, family, and lovers — relationships born from a shared reverence for live music. 

With its massive popularity, it's easy to assume influencers and celebrities have taken over the polo grounds. A key moment in Billie Eilish’s documentary, Billie Eilish: The World's a Little Blurry, the young pop sensation meets her lifelong hero, Justin Bieber, for the first time at Coachella. But any long-time attendee will tell you, that the celebrities and influencers don’t engage with the true Coachella.

"The Kardashians are having one experience, and I’m having a different experience out in the field," says Ashton Aellarose who’s attended Coachella 12 times in eight years. "If you don’t want to be that, then you don’t see that…there’s the real Coachella for real people."

Real fans of Coachella stay all day and night, braving the heat and the dust, to engage with the epic performances and their fellow music lovers. Alaskan Alex Rodriguez creates an Artist of the Day post on the Coachella Reddit, posting every day from when the lineup drops until the festival. He flies in from the Last Frontier because Coachella provides something that other festivals simply can’t.

"Whether it be over-the-top productions, unexpected guest appearances or simply the chance to let others hear your unfamiliar sound to others, Coachella invites performances that you simply won’t see anywhere else," Rodriguez tells GRAMMY.com via email. 

Coachella’s community is built on the idea that music is the universal language. Whether you’re coming for the first time or the 25th time, whether you’re a senior citizen, a new parent, or a college kid on spring break, Coachella is a space for live music fans to celebrate what they love more than anything, and celebrate each other. GRAMMY.com spoke to five Coachella die-hards — attendees who count Coachella as an annual, important part of their year — to learn what Coachella means to them.

From Fan To Music Industry Professional: The 25-Year Attendee 

Josh Brooks DJing in 2011┃Josh Brooks

Name: Josh Brooks

Number of Coachellas attended: 26

Favorite set: The Chemical Brothers, 1999

Josh Brooks has attended every year of Coachella since the first edition in 1999, and credits the festival for his career in music. To date, he's worked as a booking agent, tour manager, and DJ who has played Coachella on several occasions. In 2023, he played a slot during the after-hours silent disco in the campgrounds. 

Back in 1999, Brooks had just started college at UCLA and was studying physical science, geology, and geography. He went to Coachella on a whim because tickets were $50 per day to see Rage Against The Machine, Tool, Beck, Morrissey, and the Chemical Brothers. Everything in his musical life snowballed from there. 

"[Coachella] really opened my eyes to this whole world of music that I didn’t know existed," Brooks tells GRAMMY.com. "I’ve played music my whole life. I played clarinet, trumpet, and saxophone. I was in the California Young Musicians Orchestra for a year in high school. Music has always been really important to me. But that’s where I really started to find myself musically." 

In 2011, Brooks found himself as a part of Coachella. That year, Global Inheritance — the nonprofit that organizes all of Coachella’s sustainability efforts —hosted a human-powered stage called the Energy Factory. Brooks submitted a DJ mix as part of a contest to play a slot on that stage, and he won. 

"I just played at the festival that I have been enamored with for the last 12 years. I just made a dream come true," Brooks said.

A year after that, he got laid off as a high school science teacher, and he’s been working in music ever since. Currently, he’s the booking agent and tour manager for respected house music artist Sacha Robotti, and revitalizing their SLOTHACID brand. But in between his workload, he’s still taking time for a trip to the desert for some live music. 

The Fan That Made Coachella A Family Affair

The Glazer family┃MIkey Glazer

Name: Mikey Glazer

Number of Coachellas attended:  16

Favorite set: M.I.A., 2008

Every year at Coachella, you see a handful of parents celebrating live music with their children. In fact, there are meetups for families at the festival. Among this somewhat unusual sight, you'll find Mikey Glazer and his 5-year-old son, Axwell. 

Glazer has been attending Coachella since 2003, and used to be one of the festival's more typical attendees (a 20-something attending for the party and the tunes). Now, at age 47, Coachella has become his yearly family vacation. Glazer and his wife, Melissa, brought Axwell to the festival four times: three in the flesh, and once in utero.

During the pandemic, Mikey, Melissa, and Axwell listened to music as a family. Especially electronic artists like Skrillex and Tiësto. (Axwell is also the artist moniker of one of the members of the GRAMMY-nominated electronic trio Swedish House Mafia.) When the family went to Coachella together, they saw Axwell express that love of music in full force.

"Seeing a DJ and the visuals, he just loved it. To see it through his eyes is absolutely amazing," Glazer says. "Nobody who doesn’t have kids would ever want to have a kid with them at Coachella. But when you spend every day with your kid, you’re going through new music Friday; he’s picking out songs he likes, and you listen to music together every day; when you get to Coachella, to see him enjoy it is great."

Ranking Coachella: The Fan Who Listens To Every Single Artist 

Brian Downing (second from right) with friends from Cincinnati┃Brian Downing

Name: Brian Downing

Number of Coachellas attended: 4

Favorite set: Madeon, 2022

For decades, Brian Downing has been ranking all the live artists he sees. He saw hundreds of artists the year he turned 50, and condensed all of them into a top 20 list.

When he comes to Coachella, he does the same thing, except instead of creating a list over the course of a year, he does it for three days. In the weeks leading up to the festival, he listens to every one of the 150 artists performing at the festival and gives them all a ranking.

"There are so many acts I don’t know going into it," Downing says. "Someone else might look at [the lineup] and go, ‘Oh my god, this is so overwhelming.’ I look at it and go, ‘Oh my god, I get to rank so many things’."

He ranks every artist on the lineup 1–10 and organizes the rankings on a spreadsheet that he shares with his friends who come to Coachella with him. A 10 is reserved for someone he is going to see, no matter what; one signifies someone he’s going to skip. That way, his group will know who they may or may not enjoy as well. 

Brian also frequently adds commentary to each artist. Here’s what he has to say about the drag-ready pop star Chappell Roan, who is performing on Friday at Coachella this year:

"I do loves me some Chapell Roan! She is an indie pop darling, and for good reason. Red Wine Supernova is an absolute bop! But she has so many other great songs too that haven't been hits yet. Don't want to miss this fun show! Side note: Remember to learn the entire H-O-T-T-O-G-O dance. You’re gonna thank me later. 10’s all day, baby! - 10."

The Fan Who Would Spend Eternity At Coachella 

At Coachella 2011┃Ashton Aellarose

Name: Ashton Aellarose

Number of Coachellas attended:  9

Favorite set: Postal Service, 2013

Throughout her life, Ashton Aellarose has lived in many places: Northern California, North Carolina, Colorado, even a few extended stints abroad. But no matter where she was residing, Aellarose would see the Coachella lineup in copies of SPIN magazine and dream of going somewhere with such vast musical offerings.

Now she’s attended nine Coachellas, and Coachella is the one place she calls home. Simply put, her life wouldn’t be the same without Coachella.

When she attended in 2014, Aellarose worked at an on-site lemonade stand. Not only did the experience lead to her working in festival vendor management for a time, but Aellarose met her best friend during her very first shift at the stand. That same friend introduced Aellarose to her boyfriend, whom she brought to Coachella for the first time last year. 

When she brought him, she showed him all the traditions she’d developed over numerous editions: Picking up last-minute camping supplies at the Wal-Mart in Indio; watching the first sunset performance of the weekend (one of her favorites was Violent Femmes in 2013); enjoying her favorite foods like the spicy pie and the arepas.

"It’s nice to have this place that’s so spiritual and consistent in such an inconsistent world," Aellarose says. "I thought it was cool when Skrillex said during the TBA set [in 2023], ‘This is the biggest party in the world right now where you’re at.’ I say that every year."

Coachella is such an important place for Aellarose, that she would like it to be her final resting place: "When I die, I want my ashes thrown around Coachella. No joke."

Creating Community With Beer & Cheer: The Fan Who Learned To Love At Coachella 

Joe Stamey and friend┃Joe Stamey

Name: Joe Stamey

Number of Coachellas attended: 16

Favorite set:  Beyoncé, 2018

At 1:32:14 in the Coachella documentary, Coachella: 20 Years in the Desert, Joe Stamey says:

"I come because I genuinely love music. I’ve seen more music here than I’ve seen in my entire life in other places. I see acts here that I will never see at the other festivals all over."

The filmmakers followed multiple attendees around the festival in 2019. Stamey is the only one who made it into the documentary. His love of music is a significant factor in why.

But more than his love of music, he genuinely wants everyone at Coachella to have an amazing time enjoying the live music like he does. Before our call is over, he even offers me to stay at his campsite. 

"​​I meet people that are my friends now forever because of things that I've done like that. Caring for people," Stamey says. "The festival did that to me."

Every year, Stamey organizes a beer chug at 10:40 a.m. on Friday in the campgrounds through the Coachella subreddit. Mikey Glazer (who you met above) attends every year as well. 

"It's literally just hundreds of people sitting around chugging beers at 10:40 a.m. And I just give everyone I can as big a hug as I can," Stamey says. "It’s a huge friend reunion. I run into so many people from 15 years of my life, and I love them all."

Coachella Weekend 1 Recap: 20 Surprises And Special Moments, From Billie Eilish & Lana Del Rey, To Olivia Rodrigo With No Doubt

The much-anticipated lineup for Coachella’s waitlisted 2024 festival was officially announced by producers Goldenvoice on Jan. 16. Festival headliners include GRAMMY-winning rapper and record producer Tyler, the Creator, GRAMMY-winning pop and hip-hop artist Doja Cat, and GRAMMY-nominated singer/songwriter Lana Del Rey. These beloved acts lead a pack of top-tier talent sure to resonate well with a global audience. 

Coachella, which kicks off the 2024 festival season, will take place April 12-14 and April 19-21, returning to Indio’s Empire Polo Club in Southern California’s Colorado Desert. Let the good times roll.

Other notable performers include No Doubt, and 2024 GRAMMY nominees Jon Batiste, Ice Spice and Dom Dolla. Best Rap Song nominee Lil Uzi Vert also received top-billing among a plethora of rappers and hip-hop artists including Coi Leray and Lil Yachty.

A welcome sign of growing diversity among the acts, more international musicians than ever have appeared on the roster, including corridos tumbados musicians Peso Pluma, 2024 GRAMMY nominees for Best Música Mexicana Album, who also recently performed at the 2023 Latin GRAMMYs. K-pop acts are also getting shine at Coachella 2024, with ATEEZ and LE SSARAFIM on the bill.

Since its inception in 1999, Coachella has evolved from a simple music festival to a cultural touchstone that encapsulates evolving trends in music, arts, fashion, and social expression. Coachella's lineup has become a barometer of pop culture — marking current and future music trends as well as the tone of the industry. 

Across multiple stages and tents, the festival is a sandbox showcase for experimental work. It’s a place for artists to debut new music, collaborate with other musicians during surprise guest performances and reunions, and make a statement. Beyonce’s culturally significant 2018 performance and celebration of Black college culture that inspired her Netflix documentary “Homecoming” and the unforgettable virtual resurrection of Tupac Shakur in 2012 via hologram serve as prime examples of this phenomena.

Catch the official line-up below and stay tuned for our takeaways from this year’s lineup announcement coming soon.

California Love Is On Full Display

Californians dominate the 2024 Coachella lineup. Major headliners Tyler, the Creator and Doja Cat both hail from the Golden State and although Lana Del Rey (Friday, April 12 and 19) was born in Lake Placid, New York, she calls California her home and source of inspiration. Lana Del Rey is currently nominated in five categories at the 2024 GRAMMY Awards including Album Of The Year and Song Of The Year; Doja Cat is nominated in three categories including Best Pop Solo Performance and Best Rap Song.  

Surprise act No Doubt, which includes vocalist Gwen Stefani, guitarist Tom Dumont, bassist Tony Kanal, and drummer Adrian Young also count Southern California as their original home base. The group formed in 1986 in Anaheim and, over three decades, have netted two GRAMMY Awards and nine nominations. 

Rock Reunions Take Center Stage

Perhaps the biggest surprise act on the bill, No Doubt will reunite for their first major show in almost a decade since their last live performances together in 2015 — much to the delight of the band and Gwen Stefani’s dedicated fanbase. 

Other surprise reunions include new millennium rock band Blur, best known for punchy vocals and kick snare-emboldened tracks. The Britpop act will perform their first U.S. shows in nine years, receiving top billing for both Saturdays. Sublime, who have been performing live for years as Sublime with Rome will also perform on Saturday, though the singular billing begs the question of whether late founding band member Bradley Knowell will appear holographically á la Tupac in 2012. 

The 2024 Lineup Is An International Showcase

Global acts are taking over for one of the most diverse bills in Coachella history, filled with acts from Korea, Japan, Latin America, Africa, France and more.  

Furthering a breakout year in U.S. popularity, K-Pop boy band ATEEZ will perform on Friday. Girl group Atarashii Gakko! alongside superduo Yaosobi will represent Japan. A plethora of artists representing Latin America will perform both weekends: Coachella's lineup includes J Balvin (Columbia), Cimafunk (Cuba) and a roster of Mexican artists including Peso Pluma, Santa Fe Klan, Latin Mafia, Son Rompe Pera and Carin León. Nigerian natives Burna Boy and Tyla, both nominated for Best African Music Performance (one of three brand new categories at the 66th Annual GRAMMY Awards) are billed along with fellow Nigerian, Tems.

Electronic Music Makes A House Call

Highlighting a shift in the sands of music festival lineups over the last few years, electronic, dance, EDM, and trance artists account for a majority of the acts performing at Coachella in 2024. 

Legendary French performer Gesaffelstein, whose work has intertwined with artists like The Weeknd, adds a layer of dark, magnetic allure to the lineup while Justice, known for their GRAMMY-winning electronic beats, round out an electrifying experience. 

Celebrated acts like techno queen Charlotte de Witte and up-and-comers like Dom Dolla — a first-time GRAMMY nominee currently nominated for his remix of the Gorillaz track "New Gold" featuring Tame Impala — represent a nod to electronic music's recent and significant impact within the U.S.

Multiple Acts Return To The Desert

Coachella Valley is set to welcome back multiple seasoned acts in a return to the desert, including inventive linguist Tyler, the Creator, who surprised attendees with an impromptu appearance during Kali Uchis' set on the main stage in 2022. Doja Cat is also making a comeback, ascending to the top of the bill as a headliner after two years. 

J Balvin will bring the reggaeton party back to paradise following his Coachella premiere in 2019. Meanwhile, DJ Snake — the GRAMMY-nominated maestro of trap and electronic fusion — will stage a return after first performing in 2016. Techno/house DJ and producer John Summitt will keep the beat alive after his house sound and pulsing rhythms created an electrifying performance 2022. The ever-transcendent and avant garde Grimes will stage a cosmic return to the Coachella stage after last performing in 2016. 

7 Jaw-Dropping Sets From Coachella 2023 Weekend 1: BLACKPINK, Bad Bunny, Blink-182 & More

When Drake attended his first GRAMMY Awards in 2010, he was 23 and hadn’t yet released a debut album. By the time he received his nominations for the 2024 GRAMMYs — Best Rap Album, Best Rap Performance and Best Melodic Rap Performance for his collaborations with 21 Savage —  he was Spotify’s most-streamed artist of all time, and the holder of more Billboard chart records than we can possibly list in this intro. 

In between, his relationship with the Academy’s yearly showcase has been all over the map. He’s lost (mostly), won (five times), and performed alongside some of pop culture’s biggest names. But more to the point, starting in 2017 his public comments about — and during — the GRAMMYs have sparked debate. He’s gone back and forth about submitting his music for consideration, and even went as far as to demand that nominations be retracted (more on that later).

Drake is nominated for Best Rap Album among other awards at the 2024 GRAMMYs. Here is a year-by-year account of the relationship between one of music’s biggest stars and Music’s Biggest Night. 

2010 — 52nd GRAMMY Awards

Nominations: Best Rap Song ("Best I Ever Had"), Best Rap Solo Performance ("Best I Ever Had")

Performances: "Drop the World"/"Forever" with Eminem, Lil Wayne, and Travis Barker

This was Drizzy’s first GRAMMYs, and he was still green enough that he got "reassurance" from Eminem in advance of their performance. 

"He was like, 'Man, anytime you need to look over at me, don't get nervous. Just look over at me, man, and I'll give it back to you. Everything will be all right. Don't be nervous.' For him to say that to me — I feel like that was an important moment," Drake told MTV News at the time.

His first two nominations, both for "Best I Ever Had," came before he had even put out his debut album. And as you can see in an interview at the event, the awards circuit was new enough that his mother’s reaction to finding out that Drake was nominated was to text him a bunch of swear words. 

"I think she was excited," the rapper joked to a CNN reporter.

2011 — 53rd GRAMMY Awards

Nominations: Best New Artist, Best Rap Album (Thank Me Later), Best Rap Solo Performance ("Over"), Best Rap Performance by a Duo or Group ("Fancy" with Swizz Beatz and T.I.)

Performances: "What’s My Name" (with Rihanna)

This is the year that seems to sting Drake the most. Best New Artist was a tough battle, with Drizzy, Justin Bieber, Mumford & Sons, and Florence + the Machine in the mix. All of them lost to Esperanza Spalding, in a major upset. 

Drake’s bitterness about the moment lingers to this day. On his most recent album For All the Dogs, he has a surprisingly angry lyric about it: "Four GRAMMYs to my name, a hundred nominations/ Esperanza Spalding was gettin' all the praises/ I'm tryna keep it humble, I'm tryna keep it gracious/ Who give a f— Michelle Obama put you on her playlist?/ Then we never hear from you again like you was taken."

2012 — 54th GRAMMY Awards

Nominations: Album Of The Year (Rihanna’s Loud, as featured artist), Best Rap Performance ("Moment 4 Life" with Nicki Minaj), Best Rap/Sung Collaboration ("I’m On One" with DJ Khaled, Rick Ross, and Lil Wayne; "What’s My Name" with Rihanna)

This was Drake’s first year as a presenter, so he appears to be moving up in the award show hierarchy. But that doesn’t help him with hardware — he still goes home empty-handed. 

This is also the time that he has multiple nominations in the same category (in this case, two in Best Rap/Sung Collaboration), which is also a trend that would repeat throughout the years. 

2013 — 55th GRAMMY Awards

Wins: Best Rap Album (Take Care)

Nominations: Best Rap Performance ("HYFR [Hell Ya F—king Right]" with Lil Wayne), Best Rap Song ("The Motto" with Lil Wayne)

He finally wins! Drake gets his first victory (for Best Rap Album). Also, he is the only Canadian to win that year (sorry, Loreena McKennitt!) However, the big moment wasn't telecast and Drizzy hadn’t yet arrived at the ceremony. In a charming interview from later in the night, Drake recalled jumping out of his car in the middle of traffic to celebrate. There’s also a video of him receiving his GRAMMY in the mail after the fact, which is notable for him immediately taking a celebratory drink from the trophy.

2014 — 56th GRAMMY Awards

Nominations: Album Of The Year (Kendrick Lamar’s good kid, m.A.A.d city, as featured artist), Best Rap Album (Nothing Was the Same), Best Rap Performance ("Started From the Bottom"), Best Rap Song ("Started From the Bottom"; "F—in’ Problems" with ASAP Rocky, 2 Chainz, and Kendrick Lamar)

Drake gets five nominations — and again two in one category — with no wins. It’s hard to pinpoint where the tide might have turned regarding the rapper’s feelings about the institution, but this ceremony may well have been it. 

2015 — 57th GRAMMY Awards

Nominations: Album Of The Year (Beyoncé's Beyoncé, as featured artist), Best Rap Performance ("0 to 100 / The Catch Up"), Best Rap Song ("0 to 100 / The Catch Up"), Best Rap/Sung Collaboration ("Tuesday" with ILoveMakonnen)

Once again Drake gets an Album Of The Year nomination…for someone else’s album. It’s now the third time this has happened, following Rihanna and Kendrick Lamar. Still, four nominations during a year with no new album is impressive, and shows just how much of a fixture The Boy has become in the pop firmament at this point. 

2016 — 58th GRAMMY Awards

Nominations: Best Rap Album (If You’re Reading This It’s Too Late), Best Rap/Sung Collaboration ("Only" with Nicki Minaj, Lil Wayne, and Chris Brown), Best Rap Performance ("Back to Back"; "Truffle Butter" with Nicki Minaj and Lil Wayne), Best Rap Song ("Energy")

From four nominations in 2015 to five this year, tying his personal best from 2014. They are all for rap-related awards, perhaps because Drake didn’t release a "proper" album that might have ended up in one of the big categories — If You’re Reading This It’s Too Late had a convoluted rollout. 

2017 — 59th GRAMMY Awards

Wins: Best Rap/Sung Performance ("Hotline Bling"), Best Rap Song ("Hotline Bling")

Nominations: Album Of The Year (Views), Best Rap Album (Views), Record Of The Year ("Work" with Rihanna), Best Pop Duo/Group Performance ("Work" with Rihanna), Best R&B Song ("Come and See Me" with PartyNextDoor), Best Rap Performance ("Pop Style" with The Throne)

The results of this year marked the beginning of Drake’s public issues with the GRAMMYs. Drake didn't attend the ceremony and, in an interview just after the ceremony, he pushed back against his own victory, upset that "Hotline Bling," a song with no rapping, won two rap awards.

"Last night at that awards show, I’m a Black artist," he said. "I’m apparently a rapper, even though ‘Hotline Bling’ is not a rap song. The only category that they can manage to fit me in is in a rap category, maybe because I’ve rapped in the past or because I’m Black." 

He was also upset that his hit "One Dance" wasn’t nominated in any general categories. 

"There’s pop obligations that [the Recording Academy] have," he said. "And I fluked out and got one of the biggest songs of the year, that is a pop song, and I’m proud of that. I love the rap world and I love the rap community, but I write pop songs for a reason. I want to be like Michael Jackson.

"I won two awards last night, but I don’t even want them for some reason," he continued. "It just feels weird. It feels like you’re purposely trying to alienate me or pacify me by handing me something, putting me in that [rap] category because it’s the only place you can figure out where to put me." 

Perhaps because of these issues — it was never confirmed — he never submitted his 2018 project More Life for GRAMMY consideration. Regardless, he ended up with no nominations the following year.

2019 — 61st GRAMMY Awards

Wins: Best Rap Song ("God’s Plan")

Nominations: Album Of The Year (Scorpion), Best Rap Performance ("Nice for What"; "Sicko Mode" with Travis Scott, Swae Lee, and Big Hawk), Best Rap Song ("Sicko Mode" with Travis Scott, Swae Lee, and Big Hawk), Record Of The Year ("God’s Plan"), Song Of The Year ("God’s Plan")

This was a year that heightened the Drake/Recording Academy tension even further. First, he turned down a chance to perform during the ceremony. And then, during his acceptance speech for Best Rap Song, Drizzy let awards shows have it. 

"We play in an opinion-based sport, not a factual-based sport," he began. "Look, the point is, you already won if you have people singing your songs word for word, if you’re a hero in your hometown. You’re already winning, you don’t need this right here."

The broadcast went to commercial while he was still talking, something that fans thought was an intentional slight. The Academy said otherwise.

"During Drake’s speech there was a natural pause during his speech and at that moment the producers did assume that he was done and then cut to commercial," the Academy said in an official statement. "However the producers did speak with Drake following his speech and did offer him to come back on stage to finish whatever his thoughts were, but Drake said he was happy with what he said and didn’t have anything to add to it."

2020 — 62nd GRAMMY Awards

Nominations: Best R&B Song ("No Guidance" with Chris Brown), Best Rap Song ("Gold Roses" with Rick Ross)

Drake didn’t publicly react to his two losses this year, but he did speak out on a friend’s behalf. The superstar was upset that The Weeknd didn’t receive any nominations, and said so in an Instagram story. He went far enough as to say that awards shows like the GRAMMYs "may no longer matter" to up-and-coming artists.

"I think we should stop allowing ourselves to be shocked every year by the disconnect between impactful music and these awards and just accept that what once was the highest form of recognition may no longer matter to the artists that exist now and the ones that come after," Drake wrote. "It’s like a relative you keep expecting to fix up but they just can’t change their ways.

"The other day I said @theweeknd was a lock for either album or song of the year along with countless other reasonable assumptions and it just never goes that way," he continued. "This is a great time for somebody to start something new that we can build up over time and pass on to the generations to come."

He went on to list artists he believed should be been nominated: Lil Baby, Pop Smoke, Party Next Door, Popcaan, and "too many missing names to even name." 

2021 — 63rd GRAMMY Awards

Nominations: Best Rap Song ("Laugh Now Cry Later" with Lil Durk), Best Melodic Rap Performance ("Laugh Now Cry Later" with Lil Durk), Best Music Video ("Life Is Good" with Future)

Drake again misses out on everything he’s nominated for, which might have something to do with what happened the following year.

2022 — 64th GRAMMY Awards  

Nominations: Best Rap Album (Certified Lover Boy), Best Rap Performance ("Way 2 Sexy" with Future and Young Thug) - Both withdrawn

Things came to a boiling point in 2022. Drake was nominated for two awards, but his management asked the Academy to remove the nominations, which they did. 

2023 — 65th GRAMMY Awards

Wins: Best Melodic Rap Performance ("Wait For U" with Future and Tems)

Nominations: Album Of The Year (Beyoncé’s Renaissance, as songwriter), Best Rap Song ("Wait For U" with Future and Tems, "Churchill Downs" with Jack Harlow)

Drake didn’t submit any material for GRAMMY consideration this time around, but it didn’t stop him from receiving four nominations, and winning once. 

There was one other unexpected Drake-related Grammy moment this year as well. Several days before the ceremony, he made a speech at the Black Music Collective’s Recording Academy Honors event praising one of the evening’s honorees, Lil Wayne. Even when paying tribute to his mentor, Drake seemed to be referencing his ongoing issues with the Academy. His knowing winks to the camera whenever he said the phrase “Black Music Collective” appeared to be a nod to his ongoing complaints that contemporary Black artists were being ignored by the Grammys.  

2024 — 66th GRAMMY Awards

Nominations: Best Rap Album (Her Loss with 21 Savage), Best Rap Song ("Rich Flex" with 21 Savage"), Best Rap Performance ("Rich Flex" with 21 Savage), Best Melodic Rap Performance ("Spin Bout U" with 21 Savage)

In a sign that a change might be underway in the often-stormy relationship between Drake and the GRAMMYs, the rapper actually submitted material for nomination for the 2024 GRAMMYs. His collaboration with 21 Savage, Her Loss, was put up for Album of the Year (which it didn’t get a nom for) and Best Rap Album (which it did). The songs "Rich Flex" and "Spin Bout U" were also offered up in multiple categories, and each ended up with nominations. 

A Timeline Of Beyoncé's GRAMMY Moments, From Her First Win With Destiny's Child to Making History With 'Renaissance'

In the world of hip-hop, fashion is more than just clothing. It's a powerful means of self-expression, a cultural statement, and a reflection of the ever-evolving nature of the culture.

Since its origin in 1973, hip-hop has been synonymous with style —  but the epochal music category known for breakbeats and lyrical flex also elevated, impacted, and revolutionized global fashion in a way no other genre ever has.   

Real hip-hop heads know this. Before Cardi B was gracing the Met Gala in Mugler and award show red carpets in custom Schiaparelli, Dapper Dan was disassembling garment bags in his Harlem studio in the 1980s, tailoring legendary looks for rappers that would appear on famous album cover art. Crescendo moments like Kendrick Lamar’s performance at the Louis Vuitton Men’s Spring-Summer 2023 runway show in Paris in June 2022 didn’t happen without a storied trajectory toward the runway.

Big fashion moments in hip-hop have always captured the camera flash, but finding space to tell the bigger story of hip-hop’s connection and influence on fashion has not been without struggle. Journalist and author Sowmya Krishnamurphy said plenty of publishers passed on her anthology on the subject, Fashion Killa: How Hip-Hop Revolutionized High Fashion, and "the idea of hip hop fashion warranting 80,000 words." 

"They didn't think it was big enough or culturally important," Krishnamurphy tells GRAMMY.com, "and of course, when I tell people that usually, the reaction is they're shocked."

Yet, at the 50 year anniversary, sands continue to shift swiftly. Last year exhibitions like the Fashion Institute of Technology’s Fresh, Fly, and Fabulous: Fifty Years of Hip-Hop Style popped up alongside notable publishing releases including journalist Vikki Tobak’s, Ice Cold. A Hip-Hop Jewelry Story. Tabak’s second published release covering hip-hop’s influence on style, following her 2018 title, Contact High: A Visual History of Hip-Hop.

"I wanted to go deeper into the history," Krishnamurphy continues. "The psychology, the sociology, all of these important factors that played a role in the rise of hip-hop and the rise of hip-hop fashion"

What do the next 50 years look like? "I would love to see a hip-hop brand, whether it be from an artist, a designer, creative director, somebody from the hip-hop space, become that next great American heritage brand," said Krishnamurphy.

In order to look forward we have to look back. In celebration of hip-hop’s 50 year legacy, GRAMMY.com examines iconic moments that have defined and inspired generations. From Tupac walking the runways at Versace to Gucci's inception-esque knockoff of Dapper Dan, these moments in hip-hop fashion showcase how artists have used clothing, jewelry, accessories, and personal style to shape the culture and leave an indelible mark on the world.

*The cover art to Eric B and Rakim’s* Paid in Full

Dapper Dan And Logomania: Luxury + High Fashion Streetwear

Dapper Dan, the legendary designer known as "the king of knock-offs," played a pivotal role in transforming luxury fashion into a symbol of empowerment and resistance for hip-hop stars, hustlers, and athletes starting in the 1980s. His Harlem boutique, famously open 24 hours a day, became a hub where high fashion collided with the grit of the streets.

Dapper Dan's customized, tailored outfits, crafted from deconstructed and transformed luxury items, often came with significantly higher price tags compared to ready-to-wear luxury fashion. A friend and favorite of artists like LL Cool J and Notorious B.I.G., Dapper Dan created iconic one-of-a-kind looks seen on artists like Eric B and Rakim’s on the cover of their Paid in Full album.

This fusion, marked by custom pieces emblazoned with designer logos, continues to influence hip-hop high fashion streetwear. His story — which began with endless raids by luxury houses like Fendi, who claimed copyright infringement — would come full circle with brands like Gucci later paying homage to his legacy.

Athleisure Takes Over

Hip-hop's intersection with sportswear gave rise to the "athleisure" trend in the 1980s and '90s, making tracksuits, sweatshirts, and sneakers everyday attire. This transformation was propelled by iconic figures such as Run-D.M.C. and their association with Adidas, as seen in photoshoots and music videos for tracks like "My Adidas."

*LL Cool J. Photo: Paul Natkin/Getty Images*

LL Cool J’s Kangol Hat

The Kangol hat holds a prominent place in hip-hop fashion, often associated with the genre's early days in the '80s and '90s. This popular headwear became a symbol of casual coolness, popularized by hip-hop pioneers like LL Cool J and Run-D.M.C. The simple, round shape and the Kangaroo logo on the front became instantly recognizable, making the Kangol an essential accessory that was synonymous with a laid-back, streetwise style.

*Dr. Dre, comedian T.K. Kirkland, Eazy-E, and Too Short in 1989. Photo: Raymond Boyd/Getty Images*

N.W.A & Sports Team Representation

Hip-hop, and notably N.W.A., played a significant role in popularizing sports team representation in fashion. The Los Angeles Raiders' gear became synonymous with West Coast hip-hop thanks to its association with the group's members Dr. Dre, Eazy-E, and Ice Cube, as well as MC Ren.

 *Slick Rick in 1991. Photo: Al Pereira/Getty Images/Michael Ochs Archives*

Slick Rick’s Rings & Gold Chains

Slick Rick "The Ruler" has made a lasting impact on hip-hop jewelry and fashion with his kingly display of jewelry and wealth. His trendsetting signature look — a fistful of gold rings and a neck heavily layered with an array of opulent chains — exuded a sense of grandeur and self-confidence. Slick Rick's bold and flamboyant approach to jewelry and fashion remains a defining element of hip-hop's sartorial history, well documented in Tobak's Ice Cold.

Tupac Walks The Versace Runway Show

Tupac Shakur's runway appearance at the 1996 Versace runway show was a remarkable and unexpected moment in fashion history. The show was part of Milan Fashion Week, and Versace was known for pushing boundaries and embracing popular culture in their designs. In Fashion Killa, Krishnamurpy documents Shakur's introduction to Gianni Versace and his participation in the 1996 Milan runway show, where he walked arm-in-arm with Kadida Jones.

*TLC. Photo: Tim Roney/Getty Images*

Women Embrace Oversized Styles

Oversized styles during the 1990s were not limited to menswear; many women in hip-hop during this time adopted a "tomboy" aesthetic. This trend was exemplified by artists like Aaliyah’s predilection for crop tops paired with oversized pants and outerwear (and iconic outfits like her well-remembered Tommy Hilfiger look.)

Many other female artists donned oversized, menswear-inspired looks, including TLC and their known love for matching outfits featuring baggy overalls, denim, and peeking boxer shorts and Missy Elliott's famous "trash bag" suit worn in her 1997 music video for "The Rain." Speaking to Elle Magazine two decades after the original video release Elliot told the magazine that it was a powerful symbol that helped mask her shyness, "I loved the idea of feeling like a hip hop Michelin woman."

Diddy Launches Sean John

Sean "Diddy" Combs’ launch of Sean John in 1998 was about more than just clothing. Following the success of other successful sportswear brands by music industry legends like Russell Simmons’ Phat Farm, Sean John further represented a lifestyle and a cultural movement. Inspired by his own fashion sensibilities, Diddy wanted to create elevated clothing that reflected the style and swagger of hip-hop. From tailored suits to sportswear, the brand was known for its bold designs and signature logo, and shared space with other successful brands like Jay-Z’s Rocawear and model Kimora Lee Simmons' brand Baby Phat.

 *Lil' Kim. Photo: Ron Galella/Ron Galella Collection via Getty Images*

Lil’ Kim Steals The Show

Lil' Kim’s daring and iconic styles found a kindred home at Versace with

In 1999, Lil' Kim made waves at the MTV Video Music Awards with her unforgettable appearance in a lavender jumpsuit designed by Donatella Versace. This iconic moment solidified her close relationship with the fashion designer, and their collaboration played a pivotal role in reshaping the landscape of hip-hop fashion, pushing boundaries and embracing bold, daring styles predating other newsworthy moments like J.Lo’s 2000 appearance in "The Dress" at the GRAMMY Awards.

Lil Wayne Popularizes "Bling Bling"

Juvenile & Lil Wayne's "Bling Bling" marked a culturally significant moment. Coined in the late 1990s by Cash Money Records, the term "bling bling" became synonymous with the excessive and flashy display of luxury jewelry. Lil Wayne and the wider Cash Money roster celebrated this opulent aesthetic, solidifying the link between hip-hop music and lavish jewelry. As a result, "bling" became a cornerstone of hip-hop's visual identity.

Jay-Z x Nike Air Force 1

In 2004, Jay-Z's partnership with Nike produced the iconic "Roc-A-Fella" Air Force 1 sneakers, a significant collaboration that helped bridge the worlds of hip-hop and sneaker culture. These limited-edition kicks in white and blue colorways featured the Roc-A-Fella Records logo on the heel and were highly coveted by fans. The collaboration exemplified how hip-hop artists could have a profound impact on sneaker culture and streetwear by putting a unique spin on classic designs. Hova's design lives on in limitless references to fresh white Nike kicks.

Daft Punk and Pharrell Williams. Photo: Mark Davis/WireImage

Pharrell Williams' Hat At The 2014 GRAMMYs

Pharrell Williams made a memorable red carpet appearance at the 2014 GRAMMY Awards in a distinctive and oversized brown hat. Designed by Vivienne Westwood, the hat quickly became the talk of the event and social media. A perfect blend of sartorial daring, Pharrell's hat complemented his red Adidas track jacket while accentuating his unique sense of style. An instant fashion moment, the look sparked innumerable memes and, likely, a renewed interest in headwear.

Kanye’s Rise & Fall At Adidas (2013-2022)

Much more than a "moment," the rise and eventual fall of Kanye’s relationship with Adidas, was as documented in a recent investigation by the New York Times. The story begins in 2013 when West and the German sportswear brand agreed to enter a partnership. The collaboration would sell billions of dollars worth of shoes, known as "Yeezys," until West’s anti-semitic, misogynistic, fat-phobic, and other problematic public comments forced the Adidas brand to break from the partnership amid public outrage.

Supreme Drops x Hip-Hop Greats

Supreme, with its limited drops, bold designs, and collaborations with artists like Nas and Wu-Tang Clan, stands as a modern embodiment of hip-hop's influence on streetwear. The brand's ability to create hype, long lines outside its stores, and exclusive artist partnerships underscores the enduring synergy between hip-hop and street fashion.

*A model walks the runway at the Gucci Cruise 2018 show. Photo: Pietro D'Aprano/Getty Images*

Gucci Pays "homage" to Dapper Dan

When Gucci released a collection in 2017 that seemingly copied Dapper Dan's distinctive style, (particularly one look that seemed to be a direct re-make of a jacket he had created for Olympian Dionne Dixon in the '80s), it triggered outrage and accusations of cultural theft. This incident sparked a conversation about the fashion industry's tendency to co-opt urban and streetwear styles without proper recognition, while also displaying flagrant symbols of racism through designs.

Eventually, spurred by public outrage, the controversy led to a collaboration between Gucci and Dapper Dan, a significant moment in luxury fashion's acknowledgement and celebration of the contributions of Black culture, including streetwear and hip-hop to high fashion. "Had Twitter not spotted the, "Diane Dixon" [jacket] walking down the Gucci runway and then amplified that conversation on social media... I don't think we would have had this incredible comeback," Sowmya Krishnamurphy says.

A$AP Rocky x DIOR

Self-proclaimed "Fashion Killa" A$AP Rocky is a true fashion aficionado. In 2016, the sartorially obsessed musician and rapper became one of the faces of Dior Homme’s fall/winter campaign shot by photographer Willy Vanderperre — an early example of Rocky's many high fashion collaborations with the luxury European brand.

A$AP Rocky's tailored style and impeccable taste for high fashion labels was eloquently enumerated in the track "Fashion Killa" from his 2013 debut album Long. Live. ASAP, which namedrops some 36 luxury fashion brands. The music video for "Fashion Killa" was co-directed by Virgil Abloh featuring a Supreme jersey-clad Fenty founder, Rihanna long before the two became one of music’s most powerful couples. The track became an anthem for hip-hop’s appreciation for high fashion (and serves as the title for Krishnamurphy’s recently published anthology). 

*Cardi B. Photo: Steve Granitz/WireImage*

Cardi B Wears Vintage Mugler At The 2019 GRAMMYs

Cardi B has solidified her "it girl" fashion status in 2018 and 2019 with bold and captivating style choices and designer collaborations that consistently turn heads. Her 2019 GRAMMYs red carpet appearance in exaggerated vintage Mugler gown, and many custom couture Met Gala looks by designers including Jeremy Scott and Thom Browne that showcased her penchant for drama and extravagance.

But Cardi B's fashion influence extends beyond her penchant for custom high-end designer pieces (like her 2021 gold-masked Schiaparelli look, one of nine looks in an evening.) Her unique ability to blend couture glamour with urban chic (she's known for championing emerging designers and streetwear brands) fosters a sense of inclusivity and diversity, and makes her a true trendsetter.

Beyoncé & Jay-Z in Tiffany & Co.’s "About Love" campaign

The power duo graced Tiffany & Co.'s "About Love'' campaign in 2021, showcasing the iconic "Tiffany Yellow Diamond," a 128.54-carat yellow worn by Beyoncé alongside a tuxedo-clad Jay-Z. The campaign sparked controversy in several ways, with some viewers unable to reconcile the use of such a prominent and historically significant diamond, sourced at the hands of slavery, in a campaign that could be seen as commercializing and diluting the diamond's cultural and historical importance. Despite mixed reaction to the campaign, their stunning appearance celebrated love, adorned with Tiffany jewels and reinforced their status as a power couple in both music and fashion.

Kendrick Lamar Performs At Louis Vuitton

When Kendrick Lamar performed live at the Louis Vuitton Men’s spring-summer 2023 runway show in Paris in June 2022 following the passing of Louis Vuitton’s beloved creative director Virgil Abloh, he underscored the inextricable connection between music, fashion and Black American culture.

Lamar sat front row next to Naomi Campbell, adorned with a jeweled crown of thorns made from diamonds and white gold worth over $2 million, while he performed tracks including "Savior," "N95," and "Rich Spirit'' from his last album, Mr. Morale and the Big Steppers before ending with a repeated mantra, "Long live Virgil." A giant children’s toy racetrack erected in the Cour Carrée of the Louvre became a yellow brick road where models marched, clad in designer looks with bold, streetwear-inspired design details, some strapped with oversized wearable stereo systems.

Pharrell Succeeds Virgil Abloh At Louis Vuitton

Pharrell Williams' appointment as the creative director at Louis Vuitton for their men's wear division in 2023 emphasized hip-hop's enduring influence on global fashion. Pharrell succeeded Virgil Abloh, who was the first Black American to hold the position.

Pharrell's path to this prestigious role, marked by his 2004 and 2008 collaborations with Louis Vuitton, as well as the founding of his streetwear label Billionaire Boy’s Club in 2006 alongside Nigo, the founder of BAPE and Kenzo's current artistic director, highlights the growing diversity and acknowledgment of Black talent within high fashion.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution