meta-scriptLovebug Starski, Hip-Hop Pioneer DJ and Rapper, Dies at 57 | GRAMMY.com
Lovebug Starski

Lovebug Starski

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Lovebug Starski, Hip-Hop Pioneer DJ and Rapper, Dies at 57

The innovative Bronx rapper/DJ who helped coin the phrase "hip-hop" in the late '70s during the infancy of the genre and the movement has passed away

GRAMMYs/Feb 10, 2018 - 02:33 am

DJ and rapper Lovebug Starski, the man often credited for coining the phrase "hip-hop," died on Feb. 8 of a heart attack at his home in Las Vegas at age 57.

One of the cornerstones of a genre and a movement, Kevin "Lovebug Starski" Smith emerged from the Bronx in the late '70s as a double-threat DJ and rapper, and developed his own brand of party-rocking, performing with his partner DJ Hollywood at clubs and parties throughout New York City.

As part of the scene that fostered turntablist innovators such as DJ Kool Herc, Afrika Bambaataa, and Grandmaster Flash, Starski's name became synonymous with the influential hip-hop club Disco Fever. It was during this era when he helped coined the phrase that would grow into a worldwide culture.

"That was one of my rhymes when I would get stuck for words and I used to go 'hip, hop, the hip, the hip, hip the hopping' [laughs]" Starski told Amoeba. "You know it was just a nursery rhyme: nursery rhymes that coincided with the music."

The phrase was co-opted by Sugarhill Gang for their genre-defining single "Rapper's Delight" in 1979, a recording many consider as the first in modern hip-hop. Sylvia Robinson, who ran Sugar Hill Records at the time, initially pursued Starski, but he was tied up in another recording contract.

Releasing singles such as "Gangster Rock" and "Dancin' Party People," under the name Little Starsky, he established his signature catchphrase-heavy style, laying claim to now-ubiquitous pharases like, "make money money, make money money money," and "throw your hands in the air and wave them like you just don't care."

Starski continued to DJ and perform throughout the '80s and '90s, and was immortalized by Notorious B.I.G. in "Juicy," the first single off the late rapper's 1994 debut album, Ready To Die. Biggie raps, " "Peace to Ron G, Brucie B, Kid Capri, Funkmaster Flex, Lovebug Starski," paying his respects to Starski as one of hip-hop's — and New York's — most legendary DJs after delivering the rhetorical setup line, " "Who ever thought that hip-hop would take it this far?"

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">We Lost One Of Our Greatest Pioneers Of Hip Hop...<br>&quot;LOVEBUG STARSKI&quot;.<br>He Is Also Known As One Of The People Who Came Up With The Name &quot;HIP HOP&quot; Aside From Another Legend &quot;Keith Cowboy&quot; Of &quot;The Furious 5&quot;...<br>Salute To All The Pioneers and Condolences To His Family.<a href="https://twitter.com/hashtag/HipHop?src=hash&amp;ref_src=twsrc%5Etfw">#HipHop</a> <a href="https://t.co/AH4bNrSIOg">pic.twitter.com/AH4bNrSIOg</a></p>&mdash; DJ Premier (@REALDJPREMIER) <a href="https://twitter.com/REALDJPREMIER/status/961762831963250690?ref_src=twsrc%5Etfw">February 9, 2018</a></blockquote>

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Hip-hop's biggest names, from DJ Premier to Just Blaze, LL Cool J to Chuck D, have taken to social media to pay tribute to Starski. Considering the incalculable and ever-growing influence of hip-hop culture on both music and the world, Starski's contributions live on in ways that are only beginning to manifest.

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Rapper J Diggs  and Big Dant of Thizz Entertainment with their Mac Dre-themed motorcycles
Rapper J Diggs and Big Dant of Thizz Entertainment with their Mac Dre-themed motorcycles

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5 Ways Mac Dre's Final Living Albums Shaped Bay Area Rap

The rapper was killed just months after the simultaneous release of 'Ronald Dregan: Dreganomics' and 'The Genie of the Lamp.' Twenty years later, read on for how the releases that gave the world "Get Stupid" and "Feelin' Myself" reverberate in hip-hop.

GRAMMYs/Jul 19, 2024 - 02:10 pm

Nearly two decades after his still-unsolved murder took place, Mac Dre remains one of Bay Area rap’s definitive artists and guiding spirits. The rapper born Andre Hicks helped to pioneer and steer the region’s hyphy movement — a music, linguistic, car and party culture that influenced rap and even electronic music globally. 

Mac Dre released both his ninth album, Ronald Dregan: Dreganomics, and his 10th album The Genie of the Lamp on the same day: July 20, 2004. Although Mac Dre had been a key figure in the Bay's rap game for years, the two records were some of his most influential, and are now classics in the canon of early aughts hip-hop. The more popular of the pair, Ronald Dregan features "Feelin’ Myself" and "Get Stupid," party anthems that borrowed from rave culture’s sunnier outlook to give architectural shape to the emerging hyphy movement.

Learn more: 11 Hip-Hop Subgenres To Know: From Jersey Club To G-Funk And Drill

Mere months later, Mac Dre was killed in a drive-by shooting on a highway in Kansas City, Missouri on Nov. 1, 2004. His death still stings in grim contrast to the joy, fun and charisma that he brought to his music and live performances. "When Mac Dre got killed, it was like Martin Luther King in the Bay," rapper Too $hort told Revolt in 2022. "It was that kind of loss."

Fortunately, Ronald Dregan: Dreganomics and The Genie of the Lamp preserved him at his happiest musical peak. Twenty years later, GRAMMY.com examines how Mac Dre’s final living albums not only kickstarted a massive posthumous career and movement, but have remained musical and business inspirations for artists in Northern California and beyond.

They Hyped Up Hyphy

Mac Dre put out a DVD called TREAL TV  in September 2003 that quickly became legendary throughout the Bay Area. The use of ecstasy and other party drugs most associated with raves at the time became a major theme in the hyphy music that came after his death, and TREAL TV features Mac Dre clowning around, cable access TV style, while intoxicated. ("I’m as high as a fire escape… I’m on everything right now," he says with a grin.) 

There’s also footage of him performing live in small towns in Northern California and the Northwest, where people danced with hyper energy (and possibly those aforementioned drugs)and rapped along with all the words. It was the first time many people got to see how physically animated and infectious Mac Dre was as a performer. Bay Area rap music that came in the immediate years before him was largely a lot slower and more serious — one subset is even called "mobb music," suggesting sinister overtones. But TREAL TV showed how cool it was to be a happy gangster.

The momentum of TREAL TV, followed by the double album drop, brought Mac Dre to the forefront of the Bay Area’s burgeoning hyphy movement. Alongside fellow East Bay artist Keak da Sneak and hyphy-themed hits by veteran local artists Too $hort and E-40 produced by Atlanta’s Lil Jon, they would put the Bay Area back on the rap map for major record labels to sign and promote to the world.

Read more: A Guide To Bay Area Hip-Hop: Definitive Releases, Artists & Subgenres From Northern California

They Established Politics As Unusual

The political theme of Ronald Dregan: Dreganomics introduced a humorous political angle for Mac Dre’s songs. This theme would continue even after his passing, via posthumous works released by his mother "Mac" Wanda Salvatto on his Thizz Entertainment label. 

Two popular posthumous compilations imagine the rapper in a high office: 2007’s Mac Dre Is Pill Clinton and 2008’s Dre Day - July 5th 1970. The latter features a cover illustration depicting Mac Dre as Uncle Sam with a thizz face (an expression he coined to describe a frown induced by happiness and getting intoxicated).

They Kept It P

There has always been a number of Bay Area artists who have been influenced by Oakland’s pimp culture, which was famously depicted in the 1973 movie The Mack. Some really tried their hand at the adult business, while others just rapped about it. 

Both Ronald Dregan: Dreganomics and The Genie of the Lamp come from a perspective of pimping. Musically and lyrically, the former is more lighthearted and party-oriented, while the latter is more overtly street-focused and aggressive. On "My Alphabets" —  a collaboration with Suga Free and Rappin’ 4-Tay, California rappers known for rapping heavily about the profession — Dre raps, "You can’t con me/ I’ll slice yo ass thin as salami." 

While by no means the only topic tackled in Bay Area rap at the time or today, Mac Dre did his part to keep it alive within the culture, for better or worse, for decades after his death.

They Allowed Mac Dre To Have Life After Death

Without the attention generated by TREAL TV, Ronald Dregan: Dreganomics and The Genie of the Lamp, Mac Dre would not have had the outsized posthumous career that he does. Mac Wanda has lovingly kept her son’s musical legacy alive with the aforementioned posthumous releases and via her own interviews for research projects such as the 2015 documentary Mac Dre: Legend of the Bay.

Just like the late Tupac Shakur’s estate has done, Mac Dre’s posthumous catalog is both robust and highly bootlegged. Official releases on the Thizz Entertainment label have given opportunities to artists in the Bay Area and even in Alaska to share their music with the world through albums and various artist compilations. 

They Spawned Many Living Tributes

Mac Dre has had a lasting effect on artists in the generations that have come after him, in the Bay Area and beyond; see Drake and Lil Wayne’s "The Motto" (2011), which interpolates lyrics from Dre’s "Feelin’ Myself," or "Stupid," the new single from YG featuring Lil Yachty and Babyface Ray, which references ecstasy and Mac Dre’s use of the word stupid as a positive term.

Mistah F.A.B.’s 2016 song "Still Feelin’ It" is one of many tributes he’s done in Mac Dre’s memory and offers vivid evidence of how the late MC influenced him to become a strong songwriter, entrepreneur and philanthropist. And you’ll hear echoes of Mac Dre (both figuratively and literally via samples) in promising Bay Area artists who were too young to know Mac Dre, like Guapdad 4000, who released a "Mac Dre Freestyle" that references "Dreganomics" in 2024. 

Mac Dre Day events, typically held on or around July 5 to celebrate his birthday, have been a staple in various Northern California cities since his passing. For many, they are a rite of passage of growing up in the Bay Area rap scene. Whether revisiting or listening for the first time, Mac Dre’s 2004 albums still sound fun in 2024, a testament to the lasting legacy of a late artist from the San Francisco Bay Area who just wanted to make his mark.

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Blxst

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5 Rising L.A. Rappers To Know: Jayson Cash, 310babii & More

From San Diego to the Bay Area, Seattle and beyond, the West Coast bursts with talent. Los Angeles is at the heart of this expanse, and these five rappers are just a few who are showcasing the vibrant sounds of West Coast hip-hop.

GRAMMYs/Jul 15, 2024 - 01:36 pm

GRAMMY winners Kendrick Lamar and Mustard have long repped their California roots. Earlier this summer, their powerhouse anthem "Not Like Us"  brought West Coast rap back to its roots and shone a global spotlight on the scene. 

Lamar and Mustard are at the forefront of a renaissance in West Coast rap. Their shared roots in Southern California cities — Mustard from Los Angeles and Kendrick from Compton — adds authenticity and resonance to their partnership. Their undeniable chemistry was on display in the video for "Not Like Us," which received a million views less than an hour after its release.

Mustard's signature beats and Lamar's profound lyricism has resurfaced the sound and culture that makes West Coast rap so unique and paved the way for a new generation of artists. All signs suggest that another impactful collaboration may appear on Mustard's upcoming album, Faith of A Mustard Seed.

Learn more: A Guide To Southern California Hip-Hop: Definitive Releases, Artists & Subgenres From L.A. & Beyond

Kendrick Lamar headlined the electrifying Pop Out concert on Juneteenth, which also featured sets from Mustard and DJ Hed. The event saw a handful of L.A. rappers, opening for Lamar in a showcase of  the vibrant talent that defines the region's rap scene.

The West Coast is a vast reservoir of talent, stretching from the Bay Area to Seattle. At the heart of this creative expanse is Los Angeles, which brings fresh perspectives, innovative styles, and renewed energy to hip-hop, ensuring the genre thrives. With the stage set for these newcomers to shine, it's the perfect time to take a closer look at some of the rising talents poised to impact the rap scene. While this list only scratches the surface, it offers a glimpse into the diverse and exciting talent from SoCal, the epicenter of the West.

Blxst

Arising from Los Angeles, Blxst initially played the background as a producer but soon demonstrated his ability to excel across all facets of music creation. Blxst's breakout moment came with his platinum-certified single "Chosen," which solidified his place in the music industry. His collaboration on Kendrick Lamar's "Die Hard" from Mr. Morale And The Big Steppers further showcased his skill for crafting hooks that elevate tracks, resulting in two GRAMMY nominations.

As he prepares to release his debut album, I'll Always Come Find You on July 19, Blxst stands at a pivotal point in his career. With a great resume already to his name, his forthcoming album promises to showcase his undeniable talent and leave a lasting impact on the West Coast music scene.

Bino Rideaux

Bino Rideaux is a South Central native and frequent collaborator with the GRAMMY-winning rapper Nipsey Hussle. He is the only artist to have a joint project with Hussle, No Pressure, released before the prolific rapper's untimely death. Rideaux has hinted at having a treasure of unreleased music with Hussle, saved for the perfect moment and album.

Rideaux  is known for creating tracks that get the city outside and dancing. He has made three beloved projects with Blxst, titled Sixtape, Sixtape 2, and Sixtape 3 resulting in sold-out shows and a special place in West Coast Rap fans' hearts. Endorsed by industry heavyweights like Young Thug, Rideaux continues to carve his path at his own pace. His journey is nothing short of a marathon, echoing the enduring legacy of his mentor.

Read more: Nipsey Hussle's Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap's Next Generation

Kalan.FrFr

Kalan.FrFr, whose name stands for "For Real For Real," is an artist whose music is as genuine as his name suggests. Growing up in Compton and Carson, Kalan.FrFr has always stayed true to his roots, and exudes the unyielding confidence essential to making it in the City of Angels.

His breakthrough mixtape, TwoFr, showcased his ability to shine without major features, delivering verses with catchy hooks and melodic rap. He's shown he's not confined to one sound, delivering vulnerable tracks like "Going Through Things'' and "Never Lose You." His EP Make the West Great Again, Kalan.FrFr both proves his loyalty to his origins and highlights his versatility. Kalan.FrFr's signature punch-in, no-writing-lyrics-down style keeps his fans on their toes, ensuring that whatever comes next is unpredictable but authentic.

Jayson Cash

Jayson Cash, a rapper hailing from Carson — the same city as TDE artist Ab-Soul — stays true to West Coast rap, from his lyrics to his beat selection. Listening to Jayson Cash's music is like diving into a vivid life narrative. His prowess as a lyricist and storyteller shines through in every verse. He gives his fans an insight into his journey, making it a relatable music experience.

Cash made waves with his debut mixtape, Read The Room, and scored a Mustard beat on the song "Top Down." Two years later, their collaboration continues, with Cash writing on Mustard's upcoming album. Though often seen as an underdog, Cash is not to be underestimated, earning cosigns from West Coast legends like Suga Free and Snoop Dogg. His latest project, Alright Bet, includes a notable feature from Dom Kennedy.

310babii

310babii has achieved platinum-selling status at just 18 years old, while successfully graduating high school.  Yet 310babii's career began in seventh grade, when he recording songs on his phone showing early signs of motivation and creativity. His 2023 breakout hit "Soak City (Do It)" quickly gained traction on TikTok — and caught the ears of Travis Scott and NFL player CJ Stroud.

As the song grew in popularity, it led to a remix produced by Mustard, who invited the Inglewood native to join him onstage during his set at The Pop Out. 310babii's innovative spirit shines through in his distinctive visuals, exemplified by the captivating video for his song "Back It Up." His recent debut album, Nights and Weekends, released in February, underscores his evolving talent and promise within the music industry.

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Celebrate 40 Years Of Def Jam With 15 Albums That Show Its Influence & Legacy

From the Beastie Boys' seminal 'License To Ill' and Jay-Z's 'Vol. 2… Hard Knock Life,' celebrate Def Jam with 15 of the label's essential albums.

GRAMMYs/Jun 24, 2024 - 01:31 pm

This year marks the 40th anniversary of Def Jam Recordings, the New York label that made history in hip-hop, R&B, pop, and even thrash metal since its founding, and continues to do so today.

A label that began out of an NYU dorm room in 1984 quickly became an artistic (and business) powerhouse. Early acts like LL Cool J, the Beastie Boys, and Public Enemy were raw, adventurous, and risk-taking. Def Jam's roster opened new pathways in a still-young genre, seemingly every few months. 

After that initial explosion, the label experienced a brief lull in the early 1990s when one label founder departed and the other expanded into fashion and comedy. Def Jam came roaring back beginning in 1994, and by 1998 the label was home to some of the most popular and influential artists in the game — including burgeoning megastars DMX and Jay-Z. To this day, Def Jam maintains a roster of both commercially successful and critically beloved artists in hip-hop, R&B, and pop.

To commemorate the anniversary of the label that gave us, well, pretty much everyone, here’s a list of 15 of Def Jam’s essential releases. While Def Jam brought audiences plenty of singles, EPs and remixes, this list primarily focuses on albums. Each project has a mix of artistic merit, popularity, influence and longevity, originality, and played a key role in the story of Def Jam as a whole. Think of it as a chronological run through the key albums that built one of the most lasting labels in modern music. 

And finally: it must be said that in recent years, a dark shadow has begun to loom over Def Jam’s legacy. Label co-founder Russell Simmons been accused over the past seven years of numerous instances of sexual assault, dating back decades. In spite of these accusations, the label (in which Simmons hasn’t been involved for a quarter-century) remains on top, safeguarding its valuable archive while looking forward to another four decade run as fruitful as the first one.

T La Rock & Jazzy Jay - "It’s Yours" (1984)

The one single on this list is also the first piece of music ever released with the now-famous Def Jam logo. "It’s Yours" was a single produced by Def Jam co-founder Rick Rubin — his very first hip-hop production. Instrumentally, it was perhaps only comparable to Larry Smith and Def Jam co-founder Russell Simmons’ contemporaneous work with Run-D.M.C. Both "It’s Yours" and D.M.C.’s early work were severely stripped-down, consisting of a few drum sounds, an instrumental stab, and some scratches. 

Lyrically, though, "It’s Yours" is worlds apart from "Sucker M.C.’s" — or pretty much anything else going on in hip-hop at the time. T La Rock, the brother of Treacherous Three member Special K, came from a family of educators, and he put every ounce of his erudition into the track. It begins, "Commentating, illustrating/ Description giving, adjective expert" and goes from there.

LL Cool J - 'Radio' (1985)

In the early 1980s, the state of the hip-hop album was very grim. Only a few existed, and they almost exclusively consisted of a few singles mixed with often-confusing filler. Two things changed that. First, Run-D.M.C.’s 1984 self-titled debut, which GRAMMY.com examined in depth a few months ago. Second was LL Cool J’s debut album Radio, the very first full-length album Def Jam ever released.

In many ways, Radio kicked off hip-hop’s Golden Age. The record shows LL, then still in his teens, as a versatile artist who can be boastful, funny, aggressive, lyrical. The album shows many different sides of his personality, and helped set the template for what a rap album could be.

Read more: 20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

Beastie Boys - 'Licensed to Ill' (1986)

The Beasties would release more complex and enlightened albums than Licensed to Ill, and one of the members would eventually apologize for some of its lyrics. But there’s no denying that it was a smash hit. It was the first rap album to ever top the Billboard 200, got the group onstage with Madonna, and would eventually sell over 10 million copies

Was some of that success due to their race? Sure. They were a credible group, signed to a hot rap label, at a time when it was still novel for white people to be performers in hip-hop. And yet, that’s not the whole story.

Licensed to Ill is a catchy, unique, energetic album, and the group members show undeniable chemistry. To this day, shout-filled, guitar-heavy anthems like "No Sleep till Brooklyn" and the ubiquitous "Fight for Your Right" can still get the party started.

Read more: The Beastie Boys Provide A License To Party

Public Enemy - 'It Takes a Nation of Millions to Hold Us Back' (1988)

There’s not too much you can say about this album that hasn’t already been said in the years of books, conferences, academic papers, and deluxe re-issues. It has ended up at or near the top of many all-time best lists. Its abrasive, collage-like approach to composition was never equalled (and, in light of current laws and practices around sampling, can never even be approached). The comic stylings of Flavor Flav bring just the right amount of levity to balance Chuck D’s takes on life-and-death issues. 

Decades after its release, the album still sounds urgent. And sadly, in an America still roiled with tensions over race, incarceration, drugs, and the media, its concerns remain as relevant as ever.

Read more: 5 Things We Learned At "An Evening With Chuck D" At The GRAMMY Museum

Slick Rick - 'The Great Adventures of Slick Rick' (1988)

Slick Rick is the ultimate rap storyteller, and his debut album is the best example of his artistry. "I wrote them like an essay," Rick once said of creating the batch of songs that make up Great Adventures. He also compared it to doing stand-up. So you have exactly what those two reference points imply: stories that are well-constructed, and also frequently riotously funny.

Rick is the master of the telling detail (remember "Dave, the dope fiend shooting dope/ Who don’t know the meaning of water nor soap" from "Children’s Story"?), the humorous twist, the morality tale, the bedtime story, the character voice. His influence lives on in perhaps his most devoted protege, Ghostface Killah, as well as in any rapper who has tried to craft a song with a beginning, middle, and end.

Learn more: Essential Hip-Hop Releases From The 1980s: Slick Rick, RUN-D.M.C., De La Soul & More

Warren G - 'Regulate… G Funk Era'(1994)

A bit of an edge case here, as technically the record was put out by Violator Records and Rush Associated Labels, the latter of which was a sort of umbrella organization Def Jam ran in the mid-1990s. Many albums that could have made this list, including projects by Redman, Onyx, Domino, and Nice & Smooth, were released under the RAL banner. But Warren G’s debut, a giant hit in an era where Def Jam really needed it, became inextricably associated with the label, to the point where an article about the album on Universal Music’s website mentions Def Jam five times in the first two paragraphs.

Regulate is a pop-savvy take on the G-funk sound that was then ascendant. It was a huge success in a year that saw the introduction of tons of amazing rappers into the game. And Warren G being associated with Def Jam meant that the East Coast-centric label had expanded its geographic footprint. 

Read more: Warren G Revisits 'Regulate: The G-Funk Era': How The 1994 Album Paved The Way For West Coast Hip-Hop's Dominance

Foxy Brown - 'Ill Na Na' (1996)

Def Jam wasn’t always a friendly place for female artists (despite many of the most important employees being women, including one-time president Nana Ashhurst). In fact, the label didn’t release a rap album by a woman until Nikki D’s Daddy’s Little Girl in 1991. So Foxy Brown’s impact — on Def Jam and on the rap world as a whole — cannot be overstated. Ill Na Na was an album that changed everything for female rappers. It had songs for the clubs, the block, and the radio. Foxy’s sexuality, versatility, and first-class rhyming would have an influence on countless rappers, most famously her number one fan Nicki Minaj, who has been effusively praising Foxy for more than a decade.

Read more: Ladies First: 10 Essential Albums By Female Rappers

DMX - 'It’s Dark and Hell Is Hot' (1998)

No less an authority than Nas referred to 1998 as "The year DMX took over the world." It’s Dark and Hell Is Hot is how he did it. The album set fire to Bad Boy’s so-called "shiny suit era" by embodying its polar opposite: a dark, grimy vision full of gothic synths; raspy, full-throated lyrics; and, sometimes, actual barks. Without DMX, there’s no NYC street rap return: no G-Unit mixtape run, no Diplomats.

The record is consistent and captivating from start to finish, and its thematic centerpiece comes, appropriately, about halfway through with "Damien," which reminds all of us that the most difficult battles we fight are the ones with ourselves.

Jay-Z - 'Vol. 2… Hard Knock Life' (1998)

Jay-Z has made more critically beloved albums than Vol. 2 (Reasonable Doubt and The Blueprint both fall in that category). He has made albums with bigger hits (The Blueprint 3 had a No. 1 hit with "Empire State of Mind"). But he has never made a more important LP.

Vol. 2 was the album that made Jay a superstar. Its Annie-sampling title track (produced by the late 45 King) sent him to the stratosphere — a process he actually documented on his follow-up album. But the record wasn’t just a commercial novelty. It showed Jay at the absolute top of his game: cocky, funny, and brilliant. Case in point: his novel approach to storytelling in "Coming of Age (Da Sequel)," where all the important action takes place in just a few seconds, inside the characters’ heads.

Read more: Songbook: How Jay-Z Created The 'Blueprint' For Rap's Greatest Of All Time

Ludacris - 'Word of Mouf' (2001)

Around the turn of the millennium, Def Jam had its sights set on conquering new territory. Specifically, the South. So they set up Def Jam South and hired Scarface to head it up. The entity’s biggest success came from an Atlanta DJ who went by Chris Luva Luva on the air, but began rapping as Ludacris.

Word of Mouf was Luda’s second album, but it was the one that really cemented his stardom with songs like "Rollout (My Business)," "Area Codes," and the immortal "Move Bitch" (the last of which has had an artist-approved second life as a protest chant). The album proved that the South was here to stay, and that Def Jam would have a role in determining its hip-hop future.

Learn more: A Guide To Southern Hip-Hop: Definitive Releases, Artists & Subgenres From The Dirty South

Scarface - 'The Fix' (2002)

Speaking of Scarface and Def Jam South, Face had no intention of dropping music while running the label. But, in his telling, Def Jam exec Lyor Cohen insisted on it, paying handsomely for the privilege.

"There were so many things working in my favor on that album," Scarface wrote in his memoir Diary of a Madman. "For the first time, I was working on an album for a label that believed in me 100 percent and didn’t want anything from me except for me to make the dopest album I could possibly make. And they went out of their way to make that possible."

Def Jam’s history of putting out classics inspired Face on The Fix, he writes in that book. And in the end, the album stands up there with any of them. It is one of only a small handful of rap records to earn a perfect five-mic rating from The Source, and it belongs in that rarified air with projects like Illmatic and Aquemini

Kanye West - 'The College Dropout' (2004)

Yes, today Kanye West is the worst: a Hitler-loving, Trump-supporting, paranoid, antichoice, antisemite who stands accused of sexual harrassment. But two decades ago, the world met a Mr. West who at least seemed very different. 

The College Dropout presented an artist who was already extremely well-known as a beatmaker. But Kanye’s carefully crafted persona as the bridge between mainstream rap and the underground — "First n— with a Benz and a backpack," as he put it — meant that he appealed to pretty much everyone. The College Dropout wasn't West at the top of his rap game, but it did show his skill at developing song concepts, at beats, and at creating an artistic vision so powerful, and so relatable, that it captivated an entire generation.

Cam’ron - 'Purple Haze' (2004)

It’s impossible to talk about Def Jam without discussing Roc-A-Fella. Jay-Z’s label hooked up with Def Jam in 1997, and had a years-long hot streak with artists like Kanye, Beanie Sigel, Freeway, the Young Gunz, and of course Cam’ron’s Diplomats crew — Cam, Juelz Santana, and the overall group all released projects there.

Purple Haze came at the very tail end of Roc-a-fella’s golden age. It has Cam at the absolute peak of his absurdist rhyming powers, keeping computers ‘puting and knocking out eight-syllable multis about Paris Hilton like it was nothing. During the Purple Haze era, it was Cam’s world, and we were all just lucky to be living in it.

Rihanna - 'Good Girl Gone Bad' (2007)

Rihanna’s first two projects were full of Caribbean sounds and ballads. But when her third album came along, she needed a change. Riri wanted to go "uptempo," and history shows that was the right choice. Good Girl Gone Bad began the singer’s transformation into the megastar we know today. It spawned five singles and two separate quickie tie-in albums (Good Girl Gone Bad: Reloaded and Good Girl Gone Bad: The Remixes).

"Umbrella" was the way forward. Rihanna had a No. 1 record prior, but she’d never made a sensation like this. The song (with a guest verse by then-Def Jam president Jay-Z) not only made it to the top slot, it also won a GRAMMY and was undeniably the song of the summer. The album also contained the sensation "Don’t Stop the Music," a track that kickstarted the EDM/pop hybrid that dominated the late aughts. Without Good Girl Gone Bad, it’s safe to say we’d be living in a very different, Fenty-less world.

Read more: Songbook: The Ultimate Guide To Rihanna's Reign, From Her Record-Breaking Hits To Unforgettable Collabs

Frank Ocean - 'Channel Orange' (2012)

One could fill a whole blurb about Channel Orange simply by quoting the extreme praise it received. "A singular achievement in popular culture." "Landed with the crash and curiousness of a meteor." Two days after its release, Pitchfork was already saying that it "feels like a classic."

And yet, somehow even that kind of acclaim doesn’t do the album justice. You really had to be there when it came out, when Frank looked into his soul and, in doing so, connected deeply with so many listeners

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"Channel Orange is the most concentrated version of 2012 in 2012 so far," wrote Sasha Frere-Jones at the time, in one of the most dead-on statements about the album. It expressed the contradictions we all lived in. Its fragmentation mirrored the social media that was beginning to take over all of our lives. Ocean left bits of his biography scattered throughout the album, but they almost didn’t matter. He was speaking for all of us, in the way only great artists can. 

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2 Live Crew
DJ Mr. Mixx, Fresh Kid Ice, Brother Marquis, Luke Skyywalker of 2 Live Crew in 1989

Photo: Michael Ochs Archives/Getty Images

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On This Day In Music: 2 Live Crew's 'As Nasty As They Wanna Be' Becomes First Album Declared Legally Obscene, Anticipates First Amendment Cases

Known for their raunchy take on hip-hop, 2 Live Crew made history when 'As Nasty As They Wanna Be' was declared legally obscene. Thirty-four years later, here's how they fought back and turned their battle into a landmark First Amendment case.

GRAMMYs/Jun 6, 2024 - 07:56 pm

When 2 Live Crew released their third studio album, they never imagined it would lead to a mammoth of legal entanglements. In 1989, the Miami-based hip-hop group dropped As Nasty As They Wanna Be, a title that held true throughout the ensuing legal battle.

In an effort to put their music on the map and distinguish themselves in the rap game, amidst one of hip-hops finest eras, the album featured sexually explicit themes and graphic content, leading to extreme popularity within pop culture. However, this widespread attention wasn’t all in a good light.

In Broward County, Florida, Sheriff Nick Navarro took a stand against the group, endeavoring to prevent local record store owners from selling the provocative album. In defiance of this censorship, 2 Live Crew filed a lawsuit in federal court, seeking legal recourse to halt the sheriff’s crackdown, prevent restrictions on album sales and legally defend their work as non-obscene.

Through the court's ruling, they deemed the work legally obscene and prohibited retailers from selling the album in Florida’s Broward, Dade, and Palm Beach counties.

Following the ruling, Florida record store owner Charles Freeman was arrested for selling As Nasty As They Wanna Be and three 2 Live Crew members were also arrested for performing their explicit music live at a nightclub in Hollywood, Florida. 

Challenging the initial ruling with tenacity, the group’s record label, Luke Records, founded by 2 Live Crew member Luther Campbell, brought the case in front of the Eleventh Circuit Court of Appeals.

In this legal battle, the Eleventh Circuit Court applied the Miller Test, a benchmark for obscenity set by the United States Supreme Court’s test in the 1973 Miller v. California case. To meet the standards of the test, the work being challenged must appeal to a prurient, or shameful interest in sex, depict sexual materials in a patently offensive way, and lack serious literary, artistic, political, or scientific value. Luke Records called four experts in their fields to the stand, while Navarro failed to provide concrete evidence that the album met the standards outlined by the Miller Test.

In the Court of Appeals, it was found that the album did not meet the standards of obscenity that were set forth in the Miller Test. Since As Nasty As They Wanna Be was a creative work of music, the court ruled that the album had artistic value and thus did not meet all the standards to be deemed as obscene. 

"I’ve been listening to the album by 2 Live Crew. It’s not the best album that’s ever been made, but when I heard they banned it, I went out and bought it," said David Bowie during his 1990 tour in Philadelphia, stopping in the middle of his performance to defend the group. "Freedom of thought, freedom of speech — it’s one of the most important things we have."

Last week, 2 Live Crew member Brother Marquis passed away, prompting Campbell to take to Twitter and honor his friend and fellow member, stating, "We took on so many fights for the culture, made great music together, something I will never forget."

To this day, the case against 2 Live Crew serves as a legal standard for First Amendment Rights, upholding the boundaries between censorship and freedom of speech within music.

"They really set a legal precedent for hip-hop artists today to be able to create in the way that they choose to," says Kiana Fitzgerald in her book "Ode to Hip-Hop." In the book, she also cites contemporary examples of hip-hop artists who openly speak about sex in their discography, like Megan Thee Stallion, Cardi B, Lil Wayne, and others.

Through 2 Live Crew’s legal fight, they paved the way as trailblazers for hip-hop artists to be As Nasty As They Wanna Be — without facing speech-smothering legal repercussions.

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