In 2005, South Korean producer and songwriter Bang Si-Hyuk (aka "hitman" Bang) founded Bit Hit Entertainment. Only eight years later, he finished assembling what would come to be the label’s groundbreaking boy group, BTS. The rest is history, now chronicled in "HYBE: We Believe In Music," the first full-floor K-pop exhibit at the GRAMMY Museum, which runs through Sept. 15.

Following the success of Bit Hit’s premier act, and that of other artists under acquired labels SOURCE MUSIC and PLEDIS Entertainment, the company eventually evolved to become HYBE in 2021. "I think HYBE is very special in that they have gone beyond being just a K-pop company," says Kelsey Goelz, curator of the exhibit. "They have many different sub labels. They’ve come to America and gotten involved in the music business here, and then they’re also working in AI and gaming."

But beyond its global presence, one of K-pop’s ever-captivating elements is the sheer amount of blood, sweat, and tears that goes into making it possible, even when HYBE artists like ENHYPEN, SEVENTEEN, and LE SSERAFIM make it look easy. There’s a core humanity to this work ethic and dogged tenacity — to the level of artistry in general — that speaks to K-pop fans around the world.

While HYBE’s growth shows no signs of slowing down yet, the GRAMMY Museum exhibit takes a look back on the entertainment company’s legacy thus far. Read on for the five things we learned from the "HYBE: We Believe In Music" exhibit.

All photos Courtesy of the Recording Academy™️/photo by Rebecca Sapp, Getty Images© 2024.

In A Decade, BTS Built Themselves Into A Global Phenomenon

Let’s start with a history lesson: despite being around for almost a decade, HYBE’s story begins in earnest with the formation of one of K-pop’s breakthrough acts, BTS, in 2013. (At that point, the company was still a standalone label.) Led by rapper RM, the seven boys hopped off a yellow school bus with a bratty, adolescent attitude — and that’s where the GRAMMY Museum’s exhibit picks up.

There’s a lot that happened between then and their seven Billboard No. 1s. Luckily, a wallpapered timeline breaks down all the major global highlights: the first U.S. tour, their UNICEF campaign, a landmark performance on "Saturday Night Live," and the announcement of BTS as TIME’s 2020 Entertainer of the Year, to name just a few.

Sitting in the middle of the museum floor is a glass case of polaroids — in them, RM, Jin, Suga, j-hope, RM, Jimin, V and Jung Kook toss up peace signs while sporting novelty hats designed to look like BTS’s lightstick. Nostalgic and deeply silly, these photos date back to 2017 and 2018, serving as a reminder of the colossal strides BTS has taken in the intervening years.

Learn more: Breaking Down Every Solo Act From BTS: Singles, Debut Albums & What's Next For The Septet

It Takes A Village To Make A K-Pop Music Video

When K-pop music videos are delivered to fans, they’re already finished products. Behind the curtain, it’s hard work to make them polished and perfect. Collected ‘fits and accessories throughout the exhibit get you up close and personal with creative details; then, to showcase the costumes in action, they’re paired with screens that play the finalized MVs.

Each customized artifact is an expression of its respective group’s individuality, from ENHYPEN’s King of Pop-inspired "Sweet Venom" ensembles to BOYNEXTDOOR’s slouchy cabbie caps. Other standouts include belts and chains from &TEAM’s angsty "Samidare," fromis_9’s opera-ready "#menow" jewels, and chunky necklaces featured in ILLIT’s runaway single "Magnetic." 

Everything Comes Back To The Music

HYBE’s proffered ethos is "we believe in music" — this motto gives the special exhibit its name, while also serving as a mission statement.

In a series of recorded interviews on view in the exhibit, HYBE’s idol songwriters share their process for and perspective on making music. The main takeaway: Inspiration comes in different forms. While writing, BTS’s j-hope pictures ideas as tree branches that sprout outward, while RM sees his rap verses as a realized world to live inside.

Literally, too, their lyrics mark the passage of time. If you’ve ever wondered why Suga circles back to motifs across the years, the rapper has all the answers for you here.

There’s also a conversation with WOOZI of SEVENTEEN, one of the K-pop industry’s most prolific idol composers with more than 150 credits to his name. It’s a penchant for plain language, he says, that makes the lyrics he writes really sing; the band’s beloved B-side "Hug," for example, gets its potency from everyday words and phrases. TOMORROW X TOGETHER’s Yeonjun likewise fills visitors in on the origin story behind co-written "Maze in the Mirror," a misty reflection of their tough trainee days. 

This isn’t to say they haven’t had help, of course. Nearby, clips of HYBE producers Pdogg, BUMZU, and ZICO, settled in their respective studios, walk us through how the instrumentals for songs like BTS’s "ON" and SEVENTEEN’s "Lilili Yabbay" came to be. Peruse at your leisure — for those curious about the creation of K-pop’s biggest hits, this corner of the exhibit could easily take up the better part of a trip. 

Fans Make K-Pop Special

To some fans, K-pop is more than just the music. As a sincere few explain in an exhibit video, K-pop is something that has profoundly touched their lives, providing the basis for genuine friendships and community. Fans get to give a little bit of this positive energy back to their idols, particularly through online platforms like HYBE’s Weverse, where users can interact directly with artists. "I don’t think there’s another genre like K-pop that allows and enables that communication," Goetz, the curator, tells GRAMMY.com. 

In true form, the GRAMMY Museum offers an interactive experience. At the exhibit’s opening event, fans posed next to their idols (digitally) in a photo booth, yelled K-pop’s national anthem into prop mics, and hit the dance floor with perfect renditions of LE SSERAFIM’s "Perfect Nights" choreography. 

Before heading out, visitors could leave a mark of their own on the exhibit: after writing a message to their favorite artist via pastel Post-its and baby No. 2 pencils, fans loudly and proudly displayed them on the walls.

HYBE’s Story Is Just Getting Started

According to another timeline, the story so far has three chapters. There was the era of Big Hit Entertainment, when BTS came into the picture; then, the establishment of HYBE, with its many labels. Finally, as the U.S. and Latin America enter the fold, we’re in the end game. Representing this future is L.A.-based girl group KATSEYE, a collaboration with Geffen Records and the most recent inclusion to HYBE’s roster.

But K-pop hasn’t entirely let go of its "K" just yet, if the special guests for the exhibit’s launch were any indication. As the sun set over the GRAMMY Museum’s rooftop terrace, rookie boy group TWS kicked things off; before performing high-energy five songs back to back, the six boys charmed the audience by cutely cruising through a moderated conversation in English and Korean. 

As the exhibit reveals, there’s a reason HYBE — and K-pop — went global in the first place. On top of the spectacle, their success has everything to do with the work that goes into making the effort seem effortless. Audiences root for real people, and that's what makes them keep coming back.

Held from July 26-29 at the Los Angeles Convention Center and Crypto.com Arena, KCON 2024 showcased an array of performances from K-pop stars, with notable acts including NCT 127, ENHYPEN, Taemin, ZEROBASEONE, and g.o.d. The event marked its largest success yet, attracting fans worldwide both in-person and through digital platforms.

KCON, the biggest K-pop show in the world, has come a long way since its inception in 2012 at Irvine's Verizon Wireless Amphitheatre with around 10,000 attendees. Over a decade later, the music festival and convention event has expanded globally, but Los Angeles remains special as its origin. This year, KCON proclaimed its biggest success yet, stating, "Over 5.9 million fans from more than 170 countries enjoyed KCON L.A. 2024 both at the festival site and through digital platforms." It was also broadcasted for the first time on the CW network in the U.S., and by its usual broadcaster Mnet in Korea and around the world.

This year's KCON featured a varied lineup for performers. The finale headliners were NCT 127, who last attended KCON L.A. in 2017 in their early days. They were joined by ENHYPEN and Taemin as nightly headliners. Rookie groups like ZEROBASEONE and Boynextdoor proved to be crowd favorites, while Y2K icons like g.o.d surprised the whole audience with 2000s hits. Despite fewer female performers, dynamic sets from NMIXX, Somi, and StayC made a significant impact.   

It was generally a big year for rookie acts, with a variety of Korean, Japanese, and Filipino newer boy bands and girl groups making appearances throughout the weekend. As more senior artists hold solo tours, with many touring simultaneously to KCON, there was ample time to meet newcomers. 

Even L.A.-based Katseye, Hybe X Geffen Records' new girl group that features members from around the world, had a moment as the openers for the final night, performing live in front of fans for the very first time. 

Read on for memorable highlights, performances, and other insights from the annual event.

g.o.d Ascend To New Heights

Although the styles of the '90s and early aughts are trending, it was perhaps a bit of a surprise — to the crowd and artists alike — that one of Korea's early boy band greats could get the whole stadium up out of their seats, clapping, and swaying along to the R&B stylings of g.o.d. 

Formed in 1999, the quartet took the stage in suits and began their set with the ballad "Road" followed by "Lie." While many fans came out specifically to see them, bearing banners and light blue balloon-shaped light sticks in support, it was the group's comfortable affability that made them one of KCON's most talked-about acts. 

By having fun and being earnestly engaging, they won over a crowd largely made up of people unfamiliar with their discography. When they performed "Sky Blue Balloon," a song dedicated to their fans, everyone clapped and sang along. As they turned on their phone flashlights ("Give us 1% of your phone battery!" quipped Cali-native Joon Park), the audience basked in the poignant closer "One Candle," a song well-known in South Korea as a democratic anthem, creating a warm, memorable glow.  

ZEROBASEONE Lead Rookie Power

When they performed at the 2023 event, ZEROBASEONE, or ZB1, were charming newcomers who had just come together during K-pop competition show, "Boys Planet." While ZB1 are not technically rookies anymore, they're still relatively new kids on the block compared to many senior acts. Despite their relative youth, at KCON LA 2024, they were one of the biggest draws for fans in attendance. Throughout the weekend, it was near impossible to move a foot or two without spotting one or two (or 10!) dedicated "Zeroses" cheering them on with a light stick that looks surprisingly similar to a rose-shaped engagement ring. 

For fans lucky enough to attend multiple nights of KCON LA 2024, ZB1 performed both on Friday, July 26, and Sunday, July 28, showcasing fan favorites like "Sweat," "Crush," and "In Bloom." They also shared a teaser for their new EP, Cinema Paradise, which will drop in August. 

Along with ZB1, it was a big weekend for some other newer boy bands: Boynextdoor’s catchy, witty performances were some of the most-talked about, while TWS’s earworm hits had the whole arena singing along. 

ENHYPEN Fulfill Dreams And Enhance Fantasies

Coming to KCON right after touring in the U.S. earlier this year could have meant repeat performances for ENHYPEN's "Engenes" to witness, but instead, the vampiric septet charmed with new energy just days after releasing their latest EP, Romance: Untold, on July 12. 

Surprising the crowd with the English version of that album's single "XO (Only If You Say Yes)", ENHYPEN ran through some of their biggest hits, seducing listeners with "Bite Me" and charming them with the picture-perfect "Polaroid Love." 

They also, along with Zico and Taemin, hosted one of KCON's unique "Dream Stages," coming together with fan dancers to perform the English version of last year's smooth "Sweet Venom." 

Read more: Meet ENHYPEN, K-Pop's Latest Breakout Boy Group

A Welcome Return For NCT 127

Seven years since their last KCON LA performance, NCT 127 appeared triumphant as both openers and closers on the third night of the show. They kicked the night off (literally) with their 2020 hit "Kick It," and returned at the end of the night to perform their new song "Walk," before renditions of hits "Lemonade," "2 Baddies," and "Fact Check."

It was a moment of glory for the team, who had spent much of their biggest musical eras without touring during the pandemic. Now that concerts are back, they've been touring heavily. When their planned world tour, "Neo City – The Unity," became an Asia-only tour, it felt like there would be no moment for Stateside fans in 2024. When they were announced as late-addition special headliners, NCTzens rapidly bought up tickets. 

With the 127 members and their U.S. fans (plus many from overseas) reunited, the atmosphere was one of euphoria and exuberance as the members boisterously dominated the stage, making jokes and playfully engaging in a way that felt comfortable and assured in their performing prowess. It may not have been a full NCT 127 concert in LA, but it's clear that the stars and many fans are waiting for that. 

Jeon Somi, Hyolyn & BIBI Shine

While groups are the bread and butter of K-pop, soloists have their own flair, and this year the fiery spotlight fell on the women. During the final night, the powerful dynamism of BIBI, Jeon Somi, and Hyolyn took over. Although BIBI's real set was the first night, she performed a expletive-free version of her hit revenge track "Bibi's Vengeance" before embracing Hyolyn. 

Hyolyn, a soloist and member of girl group Sistar, forwent her own songs for the concert event and instead put her own sultry spin on LOONA's "So What" with a team of fierce dancers. 

Jeon Somi rounded out things with her truly addicting dance tracks "Fast Forward" and "DUMB DUMB," along with the emotive "The Way." She then revealed the name of her new upcoming song, "Ice Cream" and charmed the crowd by teaching them a call-and-response chant: "Come get your ice cream," shouted one side of the arena. "Too hot!" returned the other before Somi realized with a laugh that the lyric actually was "Too cold!" 

Read more: 10 K-Pop Rookie Girl Groups To Watch In 2023

Fiery Covers Galore

One of the special things about KCON is the emphasis put on historic K-pop songs and events, with remakes and covers being a major part of every KCON. This year was no different, beginning with the first day's concert featuring P1Harmony's cover of BTS's "Fire."

In 2016, when BTS performed "Fire" at KCON LA, the air was palpable with the feeling that something big was taking place. That set has often been cited as the moment many K-pop fans and music watchers realized BTS was on the brink of global superstardom. It was a fitting tribute to have P1Harmony, who had a major year on the festival and touring circuit, open up KCON LA with their own spin on the song the very first night of the event. 

Other acts also put their own spin on both recent hits and older classics throughout the nighttime concerts. The third night featured an homage to girl groups: along with Hyolyn covering LOONA, ZB1 covered Red Velvet's "Psycho" and STAYC covered (G)I-DLE's "Queencard."

The Unsung Hero: The KCON Stage

A rather unsuspecting, warehouse-style room next to the main convention floor was the secret sauce that brought a special touch to revitalize the decade-plus event by making it a true day-long music festival. 

While KCON LA had previously tried smaller nighttime concerts, concerts occasionally on the convention floor, and long-time had a meet-and-greet stage, this year's daytime KCON Stage that almost all artists visited was the sort of concert fans dream of. 

While the headlining M Countdown concerts were certainly the highlights of KCON LA 2024, the KCON Stage provided an intimate moment for artists and fans to get up-close and personal. Kicking off each morning with auditions for the Dream Stage performances with Taemin, ENHYPEN, and Zico for their respective night's events, the KCON Stage featured concert sets from a variety of artists throughout the day. Each day's KCON Stage performances were a bit more relaxed and raw compared to the highly choreographed made-for-TV nighttime shows. 

NMIXX, whose "Run for Roses" and "Dice" got the second night's crowd basking in their glory, was one such moment. The KCON Stage gave them a chance to bring some summertime fun with a bubble-blowing rendition of "Love Me Like This." 

Even acts who are popular K-pop crowd pleasers but not part of the lineup for KCON's main concerts, like A.C.E and AleXa, had sets during the day. They, along with other acts like POW, Bibi, and Craxy, had KCON convention-goers perking up their ears at these unexpected concert moments. 

Ever since it first began in 2012, KCON has been a delightful surprise for attendees. Turn right on the convention floor, you might receive a goodie bag filled with high-quality skin care products. Turn left, and you could stumble into the first-ever performance of a K-pop group in the U.S. All this happens before the main concert even begins at night.

Returning to the L.A. Convention Center and Crypto.com arena from July 26-28, this year’s hybrid South Korean pop culture festival-convention event will host over 20 artists. 

The line-up ranges from popular acts around like ENHYPEN and NCT 127 to '90s K-pop legends g.o.d and hip-hop icon Tiger JK (aka Drunken Tiger), plus burgeoning acts, including the newly formed seven-member girl group, IZNA, from the TV competition show I-LAND 2. KCON L.A. 2024 offers an array of musical exploration for anyone enraptured by the South Korean music scene. 

Read more: 11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More

After days of meet-and-greets, showcase performances, and a special KCON Stage, each night of this year's KCON will culminate in a full-blown concert that will air in South Korea as part of the M Countdown music show.

Whether you’re a fan of soloists like Taemin, Zico or Bibi, girl groups like Kep1er and NMIXX, or boy bands like Zerobaseone and TWS, this KCON is undoubtedly for you. There are also surprises for anyone intrigued by changing entertainment technology, like Apoki, a virtual singer designed as a bunny from outer space. 

While you may not (yet!) be a fan of all these artists, familiarize yourself with all that they have to offer with this playlist featuring some of their most popular and newest songs ahead of this year’s KCON L.A. 

On July 20,  K-pop boy group ATEEZ stepped foot onto one of their largest stages yet for their first U.S. stadium show. The scene at Los Angeles’ open-air BMO Stadium was a far cry from the group's L.A. performance in 2019 — their first tour stop ever — at the petite Globe Theater, a former movie palace with a tenth of BMO’s capacity.

Even then, as a five-month-old rookie group, fans (called ATINYs) saw a remarkable promise in Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho. In the years since, ATEEZ has developed a growing presence in the States, even being the subject of a first-of-its-kind GRAMMY Museum pop-up. If the BMO Stadium performance was any indication, ATEEZ have officially hit their stride.

Read more: Inside The GRAMMY Museum's ATEEZ & Xikers Pop-Up: 5 Things We Learned

The nearly sold-out July 20 show felt like a level up, and not just because of the size of the venue. "As we performed, I really felt like ATEEZ has grown so much," singer Yunho said near the end of the night. He’s not wrong: they’re undoubtedly more confident than ever. Perhaps that’s because the octet made history earlier this year as the first K-pop boy group to perform at Coachella. Regardless, ATEEZ's growth in both production and showmanship was palpable. 

If you missed ATEEZ’s two nights in L.A., don’t worry: K-pop’s resident pirate kings (more on that title later) have more up their billowy sleeves. In the spirit of their never-ending grind, the Towards the Light: Will to Power tour has nine more North American stops, including New York’s Citi Field. Read on to find out why you won’t want to miss these fast-rising K-pop idols.

The Members Are As Good Apart As Together

ATEEZ’s motto is "eight makes one team" for good reason. Individually, their talents and tastes are prismatic, yet complement each other perfectly — a fact that comes into startling clarity midway through the show, when the group breaks off into units and solos.

Equal parts erotic and controlled, trap banger "IT’S You" gives Yeosang, San, and Wooyoung room to deploy their enigmatic charms as a trio; ATEEZ’s purveyor of belted high notes, Jongho, dips into his deeper register on solo ballad "Everything"; diametric duo Hongjoong and Seonghwa spit fire about the rapport that arises from their differences on red-hot cypher "MATZ": "M-A-T-Z like allergy, we don’t really fit together / Yeah, yeah, but on stage, reacting to that synergy."

Then there’s the wistful "Youth" from dance class pals Yunho and Mingi. The two go way back — something they reminded audiences of by acting out a fictionalized version of a real phone call they shared the day before auditioning for KQ Entertainment. "Imagine us taking the stage together someday," Yunho said. "Sounds amazing, right?"  

Read more: ATEEZ Are Here To Win The Hearts Of K-Pop Fans

ATEEZ Know How To Turn Up The Drama

ATEEZ's lore runs deep. In their conceptual universe, what began as a swashbuckling tale of pirates in search of treasure evolved into an anarchic manifesto about toppling the world order. Recently, in a Wild West turn, they’ve been masquerading as cowboys dedicated to the daily hustle.

Every ATEEZ performance has a story; on this tour, the theme is light. But, as always in ATEEZ’s oeuvre, that light can’t exist without a darkness seeking to quash it. The way they convey this narrative — acting, stage decoration, extras — is a masterclass in drama, fit for the theater as much as a stadium. 

Watch: Global Spin: Watch Ateez Represent South Korea With Kinetic Performance Of "The Real"

They’re In Their Element Onstage

The success of ATEEZ’s storytelling is bolstered by the group’s unearthly stage presence. In that regard, Seonghwa led the pack, moving like a man possessed. Whether crawling on his knees, rolling his eyes back, or slinging a sword to symphonic backing, the lithe dancer never let the air-tight facade slip — except, of course, when it came time to offer a couple of warm words to fans.

Like Seonghwa, the rest are also shockingly versatile. San effortlessly switches between agile body rolls and thigh caresses in the dangerously sensual "Cyberpunk," then vigorously glides his arms through air at the climax of "Say My Name," a gesture that has only grown in power and potency over time.

ATINYs Do Their Best To Match ATEEZ’s Energy

"There [are] more than 20,000 singers in here," Hongjoong said as the lead-in to the soaring "Dance Like Butterfly Wings." "Can you show me your singing?" 

Sing they did: All night, the crowd brought an energy as fierce and passionate as ATEEZ, especially when barking at charismatic rapper Mingi, much to his apparent enjoyment.

But the single noisiest moment came during "Guerilla." At a certain point, Yunho shouted a  ferocious "Make some noise!" as a cue and ATINYs know it’s time to warm up their vocal chords; while Jongho belts some of his highest notes yet, fans roared "Break the wall!" at the top of their lungs, loud enough to rise above the stadium enclosure.

Fan chants and cheers are a mainstay of K-pop shows in South Korea, but due to differences in concert etiquette and language barriers, most don’t make their way overseas. ATEEZ and their fans broke that wall, and built a bridge in its place.

It’s A Full Circle Moment In Their Career

That ATEEZ chose to drop anchor in Los Angeles for their first U.S. stadium show feels especially momentous. The band has history in Southern California, having trained at L.A.-based dance studios Movement Lifestyle and Millenium Dance Center prior to their debut. ("Our second hometown!" San said during the show.)

"Even though it was six years ago, it feels like just yesterday," Hongjoong said in his encore speech. "It’s absolutely an honor to be right here, now, in such a big venue." 

That’s a short time to come as far as they have, without slowing pace. "But, you know, it doesn’t stop," Hongjoong continued. "We will keep going to the next step and the next step, with you. Let’s keep making moments to shine even brighter, together." And if these three hours are any indication, ATEEZ has a light that won’t soon be dimmed.

K-pop juggernauts BTS are still on hiatus due to military enlistments, except for Jin, who was discharged last month. Yet, all members remain booked and busy in their solo endeavors.

Documentaries, travel shows, special singles — you name it, they carefully prepared it before starting their duties. And after new records from j-hope (HOPE on the Street) and RM (Right Place, Wrong Person) this year, the next in line is Jimin, who dropped MUSE today.

The album comes almost a year and a half after his debut EP, FACE, which placed Jimin as the first South Korean soloist to top Billboard's Hot 100 chart. In it, the Busan-born star proved his versatility and prowess standing on his own, captivating audiences old and new with his sensitive charisma.

In MUSE, Jimin introduces a new facet of his musical identity: bolder and more confident, but still a big softie at heart. To celebrate the beginning of a new era — and to ease the wait until his discharge next year — here are five key takeaways from Jimin's latest release, MUSE.

It's Another Jimin-Led Production

FACE was a proper introduction to Jimin's artistic vision, with him contributing to every aspect of the project and co-writing all of its tracks, minus the instrumental "Interlude: Dive."

Now, he takes it up a notch for MUSE, showcasing his growth by co-writing six out of seven tracks, and co-producing two of them: "Rebirth" and "Interlude: Showtime." Once again, Jimin had a hand on all of the album's components, including its concept and visuals, and bore down another layer of his ever-evolving skills.

If FACE introduced us to a vulnerable and sometimes desperate Jimin, MUSE charges forward with main pop boy energy, tender but commanding, sweet but sassy. It works both as a gift to fans and a tool to get to know Jimin even deeper.

He’s Still In Search Of His Muse

"We never met, but she's all I see at night/ Never met but she's always on my mind/ Wanna give her the world/ And so much more/ Who is my heart waiting for?" Jimin sings in MUSE's track, "Who." As the lyrics suggest, MUSE's main theme is Jimin's journey to find the source of his inspiration — his muse.

The album's seven tracks are all interconnected by love and longing, with Jimin searching for the one but getting lost in the way, and back at it once more. Through this perspective, he continues his path of self-discovery. After looking at his own FACE in the mirror, who else does he see? Who else instigates him enough to make art?

A Stellar Team Backs Up The Effort

To write and produce MUSE, Jimin enlisted longtime collaborators Pdogg, Ghstloop, Evan, and Supreme Boi. They have also been working with BTS for years, and know just what Jimin wants and needs in his songs.

But to make this album even more special, Jimin also collaborated with a fresh crop of professionals. Lead single "Who" was co-written and co-produced by Jon Bellion, Pete Nappi, and Tenroc, while Ayo the Producer and Kofo co-signed the fan-dedicated "Closer Than This." OneRepublic's Ryan Tedder helped pen "Be Mine," and Tommy Brown has writing credits on "Rebirth" and "Smeraldo Garden Marching Band (feat. Loco)."

Aside from Korean rapper Loco, MUSE also features American actress and singer Sofia Carson on the smooth duet "Slow Dance." Together, these names assembled a cohesive, yet diverse LP, brimming with influences from several decades, genres, and countries at once.

The Smeraldo Flower Makes A Comeback

Back in 2017, when BTS was in their LOVE YOURSELF era, they also introduced to their lore a fictional blue flower named Smeraldo. Symbolizing "a truth that cannot be told," its legend was better explored in the track "The Truth Untold (Feat. Steve Aoki)," and offered important clues to understanding that era's messages.

However, as years passed, the Smeraldo flower was largely forgotten from BTS's new works — until MUSE. Here, Jimin brings back the blue flower as one of the albums' visual concepts, and as the main motif behind pre-release "Smeraldo Garden Marching Band (feat. Loco)."

According to a press statement, the track's lyrics "express the longing to confess and find love on behalf of those unable to articulate their feelings," hence the use of Smeraldo. As for its curious title — loosely inspired by The Beatles' 1967 album Sgt. Pepper's Lonely Hearts Club Band — it came first as a casual nickname between Jimin, Pdogg, Ghstloop, and Evan while they worked together on FACE, and eventually became real.

It’s Packed With Nostalgia

If you miss Justin Timberlake's Justified sounds and other early-2000s gems, MUSE is here to take you on a nostalgic trip. Inspired by pop, R&B and hip hop from that era, Jimin gave his latest album a vintage, cozy veneer.

These references are predominantly visible on "Who" and its delightful guitar strums, but "Slow Dance (feat. Sofia Carson)," for example, sounds like an updated version of Usher and Alicia Key's "My Boo," and "Be Mine" could be the 2020's lovechild of Santana's "Maria Maria" and Sean Paul's "I'm Still In Love With You."

Another strain of references can be seen in "Smeraldo Garden Marching Band (feat. Loco)," which extends The Beatles' inspiration to experimental samples and marching band percussion, and creates a quirky piece that strays away from any current trends. "Interlude: Showtime" drinks from the same source, featuring a circus brass and drum line that introduces us to the singularity of "Smeraldo Garden."

While infused with nostalgia, MUSE still appeals to today's tastes, and offers a seamless, polished listen. It stands as a testament to Jimin's artistic growth, and while he might not have found his muse yet — he is certainly a source of inspiration for many.