meta-scriptHear What The Kid Laroi, Maren Morris, BTS, Mastodon & Others Had To Say On The GRAMMYs 2022 Red Carpet | GRAMMY.com
Mastodon GRAMMYs 2022 Red Carpet
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Hear What The Kid Laroi, Maren Morris, BTS, Mastodon & Others Had To Say On The GRAMMYs 2022 Red Carpet

Before the 2022 GRAMMYs began, countless stars hit the red carpet to talk about how it felt to be part of Music's Biggest Night. Watch red carpet interviews with Olivia Rodrigo, Lil Nas X, J Balvin and Maria Becerra, Yola and others.

GRAMMYs/Apr 5, 2022 - 05:59 pm

With the GRAMMYs back in person this year, the red carpet was packed with music’s biggest names. From K-pop superstars BTS to pop-punk veteran Avril Lavigne, the pre-show festivities were as star-studded as the 2022 GRAMMYs show itself.

The Recording Academy's own Alina Vission was joined by CBS’ Amanda Kloots to chat with artists from every genre, including Latin hitmakers (and collaborators) J Balvin and Maria Becerra, and pop’s newest superstars including The Kid LAROI, Olivia Rodrigo and Chloe Bailey.

Check out some of the red carpet highlights below, and head over to the official GRAMMYs YouTube page to relive more of the 2022 GRAMMYs red carpet action.

Bellakath performs during Flow Fest 2023 in Mexico City
Bellakath performs during Flow Fest 2023 in Mexico City

Photo: Jaime Nogales

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7 Artists Bringing Reggaeton Mexa To The World: El Malilla, Bellakath & More

Pulling from the genre's underground roots in Puerto Rico, these fast-rising reggaeton Mexa artists infuse their own culture and grit into a globally-appealing sound.

GRAMMYs/Jul 22, 2024 - 01:21 pm

Música Mexicana isn't the only sound of Mexico that's blowing up; the country's artists are now starting to make their mark in reggaeton. Imbued with the essence, swagger, and lingo of Mexico, reggaeton Mexa is the next big Latin sound that's going global.

Originating in the Caribbean, reggaeton evolved from Panama’s reggae en español and Jamaican dancehall of the 1980s. Puerto Rican acts like DJ Playero and DJ Nelson shaped the sound of reggaeton in the island's underground scene during the '90s, while Daddy Yankee, Tego Calderón, Don Omar, and Ivy Queen pushed the genre into the mainstream at the dawn of the new millennium. 

Boricua acts Tainy, Bad Bunny, and Ozuna pushed reggaeton into the next decade, though Colombia also brought about the genre's second wind. J Balvin's success solidified Medellín as a reggaeton hotbed, spawning Maluma, Karol G, and Feid as global stars.

Learn more: The Sonic And Cultural Evolution Of Reggaeton In 10 Songs

In the 2020s, Mexico is becoming the next hub for reggaeton as artists who grew up listening to the Puerto Rican OGs  — as well as Mexican acts Ghetto Kids and Pablito Mix — are now putting their own stamp on the genre. In late 2022, Bellakath put a spotlight on reggaeton Mexa with her viral hit "Gatita"; the following year, Yng Lvcas took the sound to new heights with his "La Bebé" remix featuring Peso Pluma, which reached No. 11 on the Billboard Hot 100 chart. 

Reggaeton Mexa pulls from the genre's underground roots in Puerto Rico, infusing its songs with Mexican culture and grit. Lyrics are full of Mexican slang that reflect life in the barrios.

"Reggaeton Mexa is reminiscent of the sounds of the '90s and 2000s from Puerto Rican DJs like Playero and Joe," El Mallila, one of the reggaeton Mexa leaders, tells GRAMMY.com. "The songs, the beats, and rhythms are more or less similar to that flow. The difference here is the Mexican jargon. Reggaeton Mexa is spicy. We play with Mexican profanities without being offensive."

The emerging genre has gained traction among the larger reggaeton community with Jowell y Randy, Maldy, and J Balvin recently featuring on their songs. Following the success of Yng Lvcas, Bellakath, and El Malilla, Mexican acts like Peso Pluma (who dedicated part of his Éxodo album to reggaeton) and pop star Kenia Os are embracing the wave. As the tide continues to rise for reggaeton Mexa, GRAMMY.com is highlighting seven of the sound's leading artists.

Yng Lvcas

Guadalajara, Jalisco native Yng Lvcas noted that no one around him could name a Mexican reggaeton artist, so he decided to fill that void.

An early encounter would make for auspicious beginnings. As he was signing a record contract with Warner early last year, Yng Lvcas crossed paths with Peso Pluma. The música Mexicana star's first foray in reggaeton was with Yng Lvcas and their global hit, a sensual remix of "La Bebé." Their collaboration became the first reggaeton song by Mexican artists to enter the Hot 100 chart.

Last October, Yng Lvcas released his album Super Estrellas to put a spotlight on more reggaeton Mexa acts. The LP included songs with El Malilla and El Bogueto. Puerto Rican OG Maldy later teamed up with Yng Lvcas for the hypnotic "Diviértete."

Bellakath

The first artist to get the global conversation started about reggaeton Mexa was Bellakath. After earning a law degree from the National Autonomous University of Mexico, the Mexico City native became a social media personality. Bellakath leveraged her following to start her music career, which exploded in late 2022 with the frisky "Gatita." The song went viral on TikTok and the music video has over 144 million views on YouTube.

In the male-dominated reggaeton Mexa scene, Bellakath is continuing to keep women on top. Last year, she released her debut album Kittyponeo with the hit "Reggaeton Champagne" featuring Dani Flow. After signing with Warner in May, Bellakath dropped "Sandunguea," which sampled the reggaeton classic "Mayor Que Yo" by Luny Tunes. On July 15, Bellakath released her second album, Sata 42, where she ventured into dembow music with artists from the Dominican Republic. 

Learn more: 5 Women Essential To Reggaeton: Ivy Queen, Natti Natasha, Karol G, Ms Nina & Mariah Angeliq

El Malilla

El Malilla proudly represents the chakalones (Mexican slang for "bad boys") in reggaeton Mexa. Hailing from Valle de Chalco, El Malilla remembers his first encounter with reggaeton as a teen came from the pirated CDs that were sold at the tianguis, or open-air markets.

Now, El Malilla is bringing Mexico's version of reggaeton to the forefront. He recently released his debut album ÑEROSTARS, which includes his viral hit "B de Bellako" with Yeyo. Back in May, Puerto Rican OGs Jowell y Randy jumped on a remix of the quirky banger. 

El Malilla also wants to make reggaeton Mexa more inclusive. Reggaeton has historically excluded LGBTQIA+ folks, though queer artists such as Young Miko, Villano Antillano, and La Cruz are changing that tune. On the Mexican front, El Malilla wanted to be an ally to his queer fans with the 2000-inspired "Rebote" music video, which was shot at the gay club Spartacus with Mexican drag queens. 

Within his album, El Malilla is also stretching the bounds of his artistry by exploring merengue in "Coronada" and experimenting with house music in "Todo Tiene Su Final." "ÑEROSTARS is a call to all the reggaeton Mexa artists to dare themselves to make new music and try different sounds," he says. "Don’t stay in your comfort zone just making perreo."

Yeri Mua

Veracruz native Yeri Mua is keeping a high heel firmly planted on the neck of the genre, holding it down for the women in reggaeton Mexa.

Mua started out doing makeup tutorials on YouTube and later grew a massive social media following. Last year, she launched her music career on Uzielito Mix's reggaeton romp "Línea del Perreo," which has over 103 million streams on Spotify. In songs like "Chupon," Mua brings a fierce femininity to reggaeton Mexa while flipping the genre's explicit lyrics from a woman's perspective. In April, Kenia Os tapped Mua and Ghetto Kids for her reggaeton Mexa banger "Mamita Rica." With a laugh, Os told GRAMMY.com at the time, "[Mua] sounds very sexy and makes noises like meowing. It felt very great to work with her." Last month, Mua signed a record contract with Sony Music México.

El Bogueto

Alongside El Malilla, El Bogueto is one of the OGs of reggaeton Mexa. The Nezahualcóyotl native has scored a number of hits since 2021, including "Tu Favo" and "G Low Kitty," which has nearly 60 million streams on Spotify.

The title of El Bogueto's 2023 debut album Reggaetoñerito is an amalgamation of the words reggaetonero and ñero, which is Mexican slang for a person from the hood. El Bogueto has continued to rack up millions of streams with his LP, which include hits like the freaky reggaeton romp "Piripituchy" and "Dale Bogueto." In May, J Balvin gave his co-sign to El Bogueto and the reggaeton Mexa scene when he jumped on an all-star remix of "G Low Kitty."

Yeyo

Among the artists on this list, Yeyo is the freshest one on the reggaeton Mexa scene, but he's fast becoming one of the genre's brightest stars and the go-to artist for a hit collaboration. The Zacatepec, Morelos native is a protege of Ghetto Kids' Luis Díaz, who also serves as his manager.

Yeyo's playful and infectious flow as a Mexican reggaetonero has translated into million of streams in songs like "B de Bellako" with El Malilla and "Mami Chakalosa" alongside Bellakath. He has also flexed a romantic side to his distinct voice in Ghetto Kids' recent hit "En El Ghetto #5 (La Discoteca)." Yeyo has also shined on the electronica-leaning reggaeton of "Maldad" and the sensual "Tentación."

Uzielito Mix

Many of the songs mentioned in this list wouldn't have been possible without Uzielito Mix. Following in the footsteps of Ghetto Kids and Pablito Mix, the Mexico City-based producer has become the backbone of the sound of reggaeton Mexa. Uzielito Mix produced Yeri Mua's hits like "Línea del Perreo" and "Brattiputy." He also co-produced El Bogueto and El Mallila's "G Low Kitty" with DJ Rockwell, which J Balvin later hopped on. 

In his stellar collaborations, Uzielito Mix is known for uniting many of the reggaeton Mexa stars. He continues to push the sound of the genre into the future like in the spooky "Espantan" remix with El Bogueto, Alnz G, Dani Flow, and Tensec. In 2022, Bad Bunny tapped Uzielito Mix to open his World's Hottest Tour stops in Mexico City. 

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Chappell Roan performs during 2024 Bonnaroo Music & Arts Festival on June 16, 2024 in Manchester, Tennessee.
Chappell Roan at Bonnaroo 2024

Photo: Erika Goldring

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5 Artists Who Graduated From GRAMMY Camp: Chappell Roan, Maren Morris, Blu DeTiger & More

As GRAMMY Camp 2024 winds down, check out this list of leading figures in the music community who count themselves as alumni.

GRAMMYs/Jul 19, 2024 - 08:26 pm

GRAMMY Camp is almost a wrap — but the musical memories will last a lifetime. On Saturday, July 19, the weeklong summit for students interested in music careers will wrap after six enlightening days. 

Held at the Village Recording Studios in Los Angeles, GRAMMY Camp's faculty of music professionals — along with guest professionals — have offered precious insight to give campers the best chance at succeeding in their career of choice. 

The available Camp tracks include Audio Engineering, Electronic Music Production, Songwriting, Music & Media, Music Business, and much more. Many alumni of this enriching crash course have risen to prestigious positions across the musical landscape. 

As the Recording Academy signs off on yet another elevating GRAMMY Camp, check out this list of five major artists who cut their teeth at the almost 20-year institution.

Maren Morris 

The future country wunderkind attended GRAMMY Camp for its very first iteration, back in 2005. There, the then 15-year-old met undisputed leaders in the music community, like Jimmy Jam and Paul Williams — which set the course for her incredible career to come.

In the years since, Morris has won a GRAMMY, received 17 GRAMMY nominations, and topped the Billboard country charts. She also joined the country supergroup the Highwomen with fellow juggernauts Brandi Carlile, Natalie Hemby and Amanda Shires. 

At this year's GRAMMY Camp, Morris returned as a guest artist. What's her advice to budding artists? "Just stick to being authentic," she told RecordingAcademy.com, "and people see that, no matter what time they arrive to the party for you."

Along the way, "Find people that listen to you," Morris added, "but also push you and your creativity to new areas of yourself."

Read more: Maren Morris On 20 Years Of GRAMMY Camp & Her Advice To The Next Generation Of Music Industry Professionals 

Jahaan Sweet

In 2009 — four years after Morris' GRAMMY camp tutelage — the formidable Jacksonville, Florida, producer, songwriter and pianist Jahaan Sweet attended GRAMMY Camp.

At the outset, he was thrilled to come to L.A. for the first time and network with like-minded folks in music. "I knew that my skill set wasn't that great," he told GRAMMY.com a decade later, "but it was just so good to be around people who were all there to learn and create together.

"I feel like that's the biggest takeback I have of GRAMMY Camp," he continued. "It was amazing to have all those people together under one roof, all in the same vicinity, all doing creative things." Working with GRAMMY Camp Faculty Director Jason Goldman was one clear highlight for him: "He's a great guy, and he was such a good, carefree band director."

By now, Sweet has worked with Kehlani, Kendrick Lamar, Drake, Eminem, the Carters, Ty Dolla $ign, A Boogie Wit Da Hoodie, and many more; he's been nominated for three GRAMMYs and won one. And as a launchpad, GRAMMY Camp helped make all these accomplishments possible. 

Watch now: Producer Jahaan Sweet Talks Making Records With Boi-1da, Drake & More | Behind The Board 

Chappell Roan 

In 2024, Chappell Roan is very, very famous — as she admits, a little more famous than she would like right now. 

Regardless, the self-christened "Midwest Princess" — whose moniker was ensconced in the title of her 2024 breakout album — has wholly earned her plaudits, including opening for Olivia Rodrigo on her GUTS tour. And she can trace a line directly back to a decade ago, in 2014, when she attended GRAMMY Camp. 

"I didn't do my senior year. I didn't go to prom. I didn't go to graduation," Roan explained to Rolling Stone in 2022, about her early musical life. "I missed a lot of what would have been the end of my childhood to do this job," she says.

For those like Roan, who are dead serious about making the music thing work, GRAMMY Camp is an ideal fount of experience and inspiration.

Read more: Chappell Roan's Big Year: The Midwest Princess Examines How She Became A Pop "Feminomenon" 

Jensen McCrae 

Another shout out to GRAMMY Camp's Class of 2014: that's the year that indie-folk-pop favorite Jensen McCrae put in her time, at the tender age of 16.

"I started playing and writing music as a little kid, and I've known I've wanted to be creative for my whole life," McCrae told VoyageLA, adding that she began taking songwriting and performing seriously in high school.

"[Being a] half-white, half-Black girl who spent her whole life in academically cutthroat private schools while trying to pursue a career in the arts gives me a unique perspective on the world," she explained. Which made McCrae an live antenna at GRAMMY Camp, picking up signals left and right.

The 10-day experience cemented the Angeleno's desire to attend college at the University of Southern California's Thornton School of Music — where she got a full ride, and was off to the races. These days, she's fresh off an opening slot for Noah Kahan on the We're All Be Here Forever Tour.

Blu DeTiger 

"I remember thinking 'So many girls play guitar and sing,'" the TikTok-flourishing bass phenom Blu DeTiger told Spin in 2022. "I was like, 'I want to be different. I want to do something unique.' And I've never looked back." 

Part of GRAMMY Camp's message is: dare to be different, to be you. Which made DeTiger an ideal student, when she enrolled in 2015; today, she's leading the charge for a generation of young, innovative bassists of all backgrounds.

Read more: Love Thundercat? Check Out These 5 Contemporary Bassists Keeping The Flame 

Along with Morris and New Jerseyan singer/songwriter Jeremy Zucker, DeTiger returned in 2024 as a guest artist — bringing the musical education process full circle, as she continues to redefine how the bass is presented in the social media era of music.

The 20th annual GRAMMY Camp celebration is running now and concludes with the GRAMMY Camp Finale Student Showcase on Saturday, July 20, at the Ray Charles Terrace at the GRAMMY Museum.

Learn more about GRAMMY Camp here — and we'll see you next year in Los Angeles!

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Jimin

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5 Takeaways from BTS Jimin's New Album, 'MUSE': A Bold Exploration Of Love And Inspiration

Jimin's second solo project, 'MUSE,' showcases his artistic growth and versatility, featuring a blend of nostalgic sounds, personal reflections, and standout collaborations.

GRAMMYs/Jul 19, 2024 - 05:45 pm

K-pop juggernauts BTS are still on hiatus due to military enlistments, except for Jin, who was discharged last month. Yet, all members remain booked and busy in their solo endeavors.

Documentaries, travel shows, special singles — you name it, they carefully prepared it before starting their duties. And after new records from j-hope (HOPE on the Street) and RM (Right Place, Wrong Person) this year, the next in line is Jimin, who dropped MUSE today.

The album comes almost a year and a half after his debut EP, FACE, which placed Jimin as the first South Korean soloist to top Billboard's Hot 100 chart. In it, the Busan-born star proved his versatility and prowess standing on his own, captivating audiences old and new with his sensitive charisma.

In MUSE, Jimin introduces a new facet of his musical identity: bolder and more confident, but still a big softie at heart. To celebrate the beginning of a new era — and to ease the wait until his discharge next year — here are five key takeaways from Jimin's latest release, MUSE.

It's Another Jimin-Led Production

FACE was a proper introduction to Jimin's artistic vision, with him contributing to every aspect of the project and co-writing all of its tracks, minus the instrumental "Interlude: Dive."

Now, he takes it up a notch for MUSE, showcasing his growth by co-writing six out of seven tracks, and co-producing two of them: "Rebirth" and "Interlude: Showtime." Once again, Jimin had a hand on all of the album's components, including its concept and visuals, and bore down another layer of his ever-evolving skills.

If FACE introduced us to a vulnerable and sometimes desperate Jimin, MUSE charges forward with main pop boy energy, tender but commanding, sweet but sassy. It works both as a gift to fans and a tool to get to know Jimin even deeper.

He’s Still In Search Of His Muse

"We never met, but she's all I see at night/ Never met but she's always on my mind/ Wanna give her the world/ And so much more/ Who is my heart waiting for?" Jimin sings in MUSE's track, "Who." As the lyrics suggest, MUSE's main theme is Jimin's journey to find the source of his inspiration — his muse.

The album's seven tracks are all interconnected by love and longing, with Jimin searching for the one but getting lost in the way, and back at it once more. Through this perspective, he continues his path of self-discovery. After looking at his own FACE in the mirror, who else does he see? Who else instigates him enough to make art?

A Stellar Team Backs Up The Effort

To write and produce MUSE, Jimin enlisted longtime collaborators Pdogg, Ghstloop, Evan, and Supreme Boi. They have also been working with BTS for years, and know just what Jimin wants and needs in his songs.

But to make this album even more special, Jimin also collaborated with a fresh crop of professionals. Lead single "Who" was co-written and co-produced by Jon Bellion, Pete Nappi, and Tenroc, while Ayo the Producer and Kofo co-signed the fan-dedicated "Closer Than This." OneRepublic's Ryan Tedder helped pen "Be Mine," and Tommy Brown has writing credits on "Rebirth" and "Smeraldo Garden Marching Band (feat. Loco)."

Aside from Korean rapper Loco, MUSE also features American actress and singer Sofia Carson on the smooth duet "Slow Dance." Together, these names assembled a cohesive, yet diverse LP, brimming with influences from several decades, genres, and countries at once.

The Smeraldo Flower Makes A Comeback

Back in 2017, when BTS was in their LOVE YOURSELF era, they also introduced to their lore a fictional blue flower named Smeraldo. Symbolizing "a truth that cannot be told," its legend was better explored in the track "The Truth Untold (Feat. Steve Aoki)," and offered important clues to understanding that era's messages.

However, as years passed, the Smeraldo flower was largely forgotten from BTS's new works — until MUSE. Here, Jimin brings back the blue flower as one of the albums' visual concepts, and as the main motif behind pre-release "Smeraldo Garden Marching Band (feat. Loco)."

According to a press statement, the track's lyrics "express the longing to confess and find love on behalf of those unable to articulate their feelings," hence the use of Smeraldo. As for its curious title — loosely inspired by The Beatles' 1967 album Sgt. Pepper's Lonely Hearts Club Band — it came first as a casual nickname between Jimin, Pdogg, Ghstloop, and Evan while they worked together on FACE, and eventually became real.

It’s Packed With Nostalgia

If you miss Justin Timberlake's Justified sounds and other early-2000s gems, MUSE is here to take you on a nostalgic trip. Inspired by pop, R&B and hip hop from that era, Jimin gave his latest album a vintage, cozy veneer.

These references are predominantly visible on "Who" and its delightful guitar strums, but "Slow Dance (feat. Sofia Carson)," for example, sounds like an updated version of Usher and Alicia Key's "My Boo," and "Be Mine" could be the 2020's lovechild of Santana's "Maria Maria" and Sean Paul's "I'm Still In Love With You."

Another strain of references can be seen in "Smeraldo Garden Marching Band (feat. Loco)," which extends The Beatles' inspiration to experimental samples and marching band percussion, and creates a quirky piece that strays away from any current trends. "Interlude: Showtime" drinks from the same source, featuring a circus brass and drum line that introduces us to the singularity of "Smeraldo Garden."

While infused with nostalgia, MUSE still appeals to today's tastes, and offers a seamless, polished listen. It stands as a testament to Jimin's artistic growth, and while he might not have found his muse yet — he is certainly a source of inspiration for many.

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GRAMMY Museum Partners With HYBE For K-Pop Exhibit graphic featuring artist names and exhibit opening date

Graphic courtesy of the GRAMMY Museum

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GRAMMY Museum Partners With HYBE For New K-Pop Exhibit 'HYBE: We Believe In Music' Opening Aug. 2

Running Aug. 2 through Sept. 15, the GRAMMY Museum exhibit showcases artifacts from superstar HYBE artists, including BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, and many more.

GRAMMYs/Jul 9, 2024 - 01:09 pm

The GRAMMY Museum joins forces with HYBE to present its newest exhibit, HYBE: We Believe In Music, A GRAMMY Museum Exhibit. This interactive exhibit chronicles the history and impact of HYBE, and showcases its legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand.

The exhibit opens on Aug. 2 in downtown Los Angeles and features spotlight moments with K-pop stars BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, and many more. "HYBE: We Believe In Music" runs through Sept.15. The exhibit will kick off on Aug. 1 with "Global Spin Live: TWS," a program featuring a moderated conversation with K-pop group TWS, followed by a performance.

The exhibit traces HYBE's evolution and influence by showcasing instantly recognizable artifacts from its roster of artists, creators, and fans. The displays notably feature original outfits worn in iconic music videos such as "Yet To Come (The Most Beautiful Moment)" by BTS, "MAESTRO" by SEVENTEEN, "Sugar Rush Ride" by TOMORROW X TOGETHER, "Sweet Venom" by ENHYPEN, and "EASY" by LE SSERAFIM. HYBE: We Believe In Music also boasts accessories and performance gear donned by ZICO, fromis_9, BOYNEXTDOOR, TWS, &TEAM, and ILLIT. The exhibit marks the first time these artifacts will be on display together in one location.

Other highlights include interactive sing-along and dance rooms, a dedicated Fan Section celebrating the endless support between HYBE artists and their fandoms, a Mono to Immersive room featuring BTS's 2022 GRAMMYs performance of "Butter," and a Photoism Booth that allows visitors to pose alongside their favorite K-pop artists.  The GRAMMY Museum exhibit will also feature exclusive video content with producers, artists, music videos, and more.

"HYBE and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers," says Michael Sticka, President/CEO of the GRAMMY Museum. "HYBE has contributed to creating a playground of innovation that inspires fandoms that transcend age, gender, geography and beyond. The GRAMMY Museum is thrilled to provide a space where fans can express their love for K-pop and feel closer to their favorite idols."

Read more: 11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More

HYBE Chief Operating Officer Taeho Kim added, "Putting out an exhibition that captures HYBE's journey is a new experience for us. We're very excited about this partnership with GRAMMY Museum, and we look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces."

The exhibit highlights the roots of HYBE's meteoric rise. In 2005, South Korean producer, composer, and songwriter Bang Si-Hyuk, known as "hitman" Bang, changed the trajectory of Korean pop music by launching the record label Big Hit Entertainment. He soon signed a talented 16-year-old rapper named RM, which became the first step in creating the label's groundbreaking boy band — BTS. With the group's global success, "hitman" Bang and Big Hit Entertainment became known as musical trailblazers and record industry innovators. Big Hit Entertainment has now evolved into HYBE, which only continues to break boundaries in music and beyond.

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