meta-scriptPeso Pluma's Road To 'ÉXODO': The GRAMMY Winner Navigates The Consequences Of Global Stardom On New Album | GRAMMY.com
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Peso Pluma

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Peso Pluma's Road To 'ÉXODO': The GRAMMY Winner Navigates The Consequences Of Global Stardom On New Album

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso Pluma says of his latest album 'ÉXODO'

GRAMMYs/Jun 21, 2024 - 01:13 pm

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

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Angélica Garcia's Intuition: How 'Gemelo' Was Born
Angélica Garcia

Photo: Shervin Lainez

interview

Angélica Garcia's Intuition: How 'Gemelo' Was Born By Embracing L.A., Ancestry & Spanish Language

When creating her new album, 'Gemelo,' Angélica Garcia relied on her "spirit self" for guidance. The Los Angeles native details how she arrived at her first Spanish-language release by following her intuition and embracing her family history.

GRAMMYs/Jun 13, 2024 - 01:05 pm

Early in the spring of 2020, Angélica Garcia felt like she was being called back home. The singer/songwriter had spent the last three years in Richmond, Virginia, but her roots were firmly planted in California.

She’d spent most of her life in El Monte — the city in the San Gabriel Valley just 20 20 minutes east of downtown L.A., where she was raised by her parents and grandparents. (Her mother, also named Angélica, was a singer who had grown up performing rancheras with her siblings at rodeos around L.A. and Mexico.) Angélica spent most of her childhood moving around the city, learning how to fit in each time she enrolled in a new school. At 17, she followed her parents across the country to Accomac, Virginia — a tiny rural town on the state’s eastern shore. 

"It was challenging, but I tried to always see the positive side of those experiences," she tells GRAMMY.com. "In some ways it was like traveling back in time to live there, but I also just thought, Wow, this is a whole different culture that I get to be a part of." 

After high school, she moved to Richmond and fell into the city’s indie scene, performing in several bands while recording and releasing her own solo music. Her semi-autobiographical track "Jícama" made it onto President Obama's 2019 year-end music list, giving her a boost of recognition just before she released her 2020 album, Cha Cha Palace. The album was a celebration of her Salvadoran-Mexican heritage, bursting at the seams with influences from across the Latin American diaspora, merging cumbia, ranchera, and reggaeton with psychedelic rock and pop.

Just before the pandemic, Garcia felt as if she "was being called to start over in L.A." With COVID-forced closures throughout the city, it wasn’t quite the return Garcia had hoped for. It did, however, present an opportunity for grounding and reconnection — not just with Garcia's hometown, but with roots, culture, and voice.

She turned inward, dredging up gnarled, complicated feelings about her identity. She’d started to find success writing music that she felt deeply connected to, but Garcia was also grappling with the realization that it was written in a language neither of her grandparents spoke. She turned to poetry, trying to work through her feelings of grief and disconnect. 

Slowly but surely, those words became the first inklings of Gemelo. Produced by Chicano Batman’s Carlos Arévalo, the 10-track album explores duality and belonging, following Garcia’s journey of acceptance from the ethereal musing of opener "Reflexiones," to the wild joy of closer "Paloma." 

Her first album sung almost entirely in Spanish, Gemelo is Garcia triumphing over her doubts, following her intuition into an otherworldly pop soundscape that transcends borders. 

Ahead of her upcoming tour dates opening for IDLES, Garcia spoke with GRAMMY.com about processing grief, writing in Spanish, and finding inspiration in her ancestors. 

This conversation has been condensed and edited.

What inspired your move back to California?

I loved living in Richmond, but I was having a really hard time towards the end. Moving kind of felt like something that I had to do. That was one of the difficult things that I was navigating around the time of writing Gemelo

The album touches on the concept of grief and loss, but also discovery. What was going on in your life as you were writing it?

The record feels like traveling through grief. In real life, I was processing some really difficult changes and adapting as a person. I felt like there was a version of me who was going through the motions and phasing in and out of grief. My body was there, but my mind was somewhere else. I felt like I was almost in a dissociative state. 

How does that sense of self you were grappling with tie into the album’s title, Gemelo?

It’s funny, it almost feels like the album revealed itself to me over time. I was maybe three or four songs in before I really started to see a through line between them. I wasn’t sure they were going to turn into an album, but they started to feel like part of a body of work. 

In the beginning, I think I kept noticing these themes of reflection, the idea of past lives, all these emotions that kept coming up. Later, I was searching and searching for a record title, and I kept seeing the word "twin." I hadn’t actually tried translating it into Spanish, but when I did, it was like a light bulb went off. I heard "gemelo," and everything made sense. 

What about the concept of twins were you drawn to?

I often felt like I had this intuition guiding me and helping me through some of these decisions, and helping to protect me. That, to me, is my gemelo. We have the version of ourselves that exists in the physical world, and then we have an intuitive self, a spirit self, that’s guiding us, even when our tangible self is too confused to really understand everything. 

Most of this album is in Spanish. What’s your relationship to the language? Did you grow up speaking it?

It’s always been a very core part of my childhood and my formative memories. Most of the people that I love speak Spanish. So even if I wasn’t always exercising it every day, anytime I spoke to the core people in my life — my grandparents, my mom, or my dad — I was always hearing Spanish. It’s also some of the first music that I learned how to sing, so it felt very natural to me to have it in my mouth and on my tongue. 

I just realized I’d never actually tried to express myself as a writer, creatively, in this language. I really wanted to honor that side of myself and my family lineage, and give it a shot. 

Would you say you express yourself differently in Spanish than in English?

I feel like maybe it was almost easier to write in Spanish. I’ve been a musician for so long that it can be really easy to be like, "Oh, this is how a song should go," or "I should have a chorus that sounds like this." In some ways, because I didn't have the same framework or rules with Spanish, I was leaning a lot on imagery and on concepts in a way that was a very fun and refreshing challenge. 

I think it brought out a little bit more of my philosophical side, because I didn't feel the same pressures that sometimes I feel when working on music in English. 

Did exploring that side of yourself also help you connect on a different level with your family and your roots?

I always felt a deep connection to my roots. It can be so easy to just get caught up in everyday life, so it's really fascinating when you look back, and you see the similarities between you. It really makes you wonder how much of it is nature and how much of it is nurture? And how many of these things I do were literally inherited, you know? 

How did that seep into your writing for this album?

It’s funny, before I moved back to California, a really good friend of mine in Richmond got really into looking up their ancestry. We would just dedicate time to researching our family histories, and things like that. It was nice to do it with a friend, because you had somebody to talk to about it. 

As I was learning, I was writing down the names of my relatives and putting them in a specific area in my room where I would meditate a lot. I would journal with the candles lit, and one day, I was sitting in front of that area and the song "Juanita" just poured out of me. The name came out so clearly. 

Some songs you labor over for months, or even years, and they might not come out. This one just poured out like it was raining from the sky. Later, I was sitting around a coffee table with my mom and my grandma, and she was like, "Oh, yeah, your great great grandma, Mama Juana. Juanita …" and I was just thinking, Wait, what? My grandma was telling me how Juana was this mystical woman, and I thought, Wow, she really wanted a song.

In addition to "Juanita," your songs really tap into the stories of strong women, feminine joy, and feminine anger. How have the women in your family influenced your music?

I love the perspective of the women in my family because there’s so much personality and resilience. They’re badass. My grandmother would tell me stories about being a little girl in El Salvador selling coffee, and her whole journey to work at the U.S. embassy, which is eventually how she got to the U.S. And my mother, being a child performing rodeos, told me stories about walking from one gig to another in Mexico with my grandpa because the van had broken down. 

Sometimes I feel like people like to focus on their material accomplishments, like money or degrees. But the story of my mom walking from a gig as a child in her rodeo outfit, or the fact that my grandmother went from selling coffee in the jungle in El Salvador to L.A.? That's an accomplishment. That's resilience. 

They’re full of these vibrant stories, because they had to navigate through so many trials. Because of them, I experienced a lot of love and magic, care, and nurturing. It’s unfortunate to me that those traits are sometimes seen as soft instead of strong, when it’s both. They redefined strength for me.

Gemelo’s final track, "Paloma," feels like such a triumphant celebration. What significance does that song have for you?

I wanted to end with gratitude. "Paloma" is a song about seeing the divine reflected in each other, in the people you love, and how, even when we're extremely critical of ourselves, we all hold the divine within us. We’re all walking this earth with the power to do incredible things. That outlook has really gotten me through so much in life. It can be so easy to get lost in the grief, but the light is what cuts through all of it for me. 

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Pepe Aguilar Rocks On 'Que Llueva Tequila'
Pepe Aguilar

Photo: Constanza Martínez

interview

On 'Que Llueva Tequila,' Pepe Aguilar Pours A Little Rock Into Música Mexicana

"I wanted to find a new sound," says pepe Aguilar of his recently released album. The four-time GRAMMY winner opens up about his family's legacy, keeping traditions alive, and fusion sounds.

GRAMMYs/May 28, 2024 - 01:21 pm

For over three decades, Pepe Aguilar has proudly represented the traditions and culture of música mexicana. The iconic singer, songwriter and producer has made the biggest impact in mariachi music, penning and singing timeless love songs.

Aguilar became a worldwide phenomenon in the '90s with romantic classics like "Por Mujeres Como Tú" and "Directo Al Corazón." His deep and soulful voice, paired with honest and striking lyrics, continues the legacy of his famous parents: Flor Silvestre, an icon from the Golden Age of Mexican cinema, and Antonio Aguilar, a singer who was nicknamed "El Charro de México." To revamp the mariachi music that he grew up on in Zacatecas, Mexico, he blended in elements of Latin pop music. 

Aguilar embodies the genre with his charro (Mexican horsemen), suit and sombrero during live performances. In addition to honoring the traditions of mariachi music, Aguilar has helped globalize the genre with more than 13 million albums sold, hundreds of millions of streams on Spotify, and a star on the Hollywood Walk of Fame. On top of that, Aguilar has won four GRAMMYs and four Latin GRAMMY Awards. 

Now, Aguilar is bringing a new edge to mariachi music on Que Llueva Tequila, bringing elements of rock into the mix. His soaring songs become even more epic with this arena-ready sound: Mexican melodies collide with drums and electric guitars in power ballads like "Hasta Que Me Duermo" and "Corazón A Medio Día."  

"I've always liked alternative rock and progressive rock," Aguilar tells GRAMMY.com. "It's something that I'm doing to keep on experimenting with. I'm also going to keep doing traditional mariachi."

To that end, the heartbreaking title track and "Contigo Aprendí," a soulful ode to his mother's memory, are puro Aguilar

Aguilar's Jaripeo Hasta Los Huesos tour is hitting arenas across the U.S. through July. In the spirit of jaripeo (Mexican bull riding), Aguilar and children Ángela and Leonardo Aguilar, perform their songs live while riding horses. In this latest iteration of the tour, they're joined by figures from Mexican Día de los Muertos folklore. 

In an interview with GRAMMY.com, Aguilar opens up about his family's legacy, keeping Mexican traditions alive, and going rock with his latest album.

You dedicated your song "Contigo Aprendí" to your mother. What did you take away from your parents to become the artist that you are today?

Professionalism, dedication, honesty, and resilience. I saw all of that in them and learned the meanings of the principles with them, among many other things. 

It was a cosmic lottery because you don't choose where you're going to be born and who your parents are going to be, or if they're going to be loving parents or not. If they're going to have a strong work ethic or not. I won a cosmic lottery by being born in that environment. 

Why has it been important for you to represent and keep alive the traditions of mariachi music and charro culture with your career?

Mariachi has proven itself for generations and decades, so I like that sound. It's something that also has to do with the first question about what I learned from my parents. I learned to be true to myself. I like charrería [Mexican equestrian culture] and that sport. I like mariachi. I like banda. I like that culture and that's why I do it. 

You've won four GRAMMYs throughout your career. What do those GRAMMY wins mean to you?

They're very important reminders of the hard work and the dreams. It's very cool to have something that has so much validation by my colleagues, the ones that came before me, and the ones after me. 

Those four GRAMMYs have meant only good things in my life. Like from the moment I was nominated and couldn't believe it, to the moment when I won my first GRAMMY, which I still couldn't believe. I was mixing an album and my wife called me and said, “Hey, you just won your first GRAMMY.” And then another one, and another one, and another one came. What I'm most proud of from my four GRAMMYs and Latin GRAMMYs is that I didn't win those with just one album. It was with different albums. That was cool. 

On top of that, you won your GRAMMYs and Latin GRAMMYs as an independent artist.

For me, being independent was the natural way to go. It has been harder because it's a lot more work, but it has been a lot cooler in more ways than one — like having all the say and the responsibility and the timing, everything in your hands. 

It's been a game-changer for me, so I highly recommend it, especially if you're a workaholic. Nowadays, it's not like a choice. If you want to do things in 2024, most likely you're going to have to go independent in one way or another. 

What is the story behind your new album Que Llueva Tequila?

I wanted to go back to the more romantic way of doing Mexican music. I went all out. I did it, recorded it, and produced it in a year. I wanted to lean towards romanticism. I'm very proud of what happened. 

It took me so long, because I wanted to find a new sound. I think we achieved that. That sound is a fusion between rock and mariachi more than pop and mariachi. I have a few pieces that are very traditional and full-on mariachi. Most of them are fusions.

"Te Confirmo" is another love song on the album that leans more towards traditional mariachi. Why is it important for you to always have that element of romance in your music?

I think that it's needed. It's also something that I feel as a person. I think romanticism is fading away. The narrative of love in songs right now is very aggressive to me in many genres. I think bringing a little romanticism and poetry doesn't hurt anyone. 

Good orchestration and a big sound is not trending right now. Everybody just wants to go with one guitar. [They're] going directly to the chorus or not having any type of intro or bridge or outro. They just want to sell [music] and go directly to the chorus. I think there's nothing wrong with that, but that's not my thing. 

I like to create a particular story around a song, and you feel that. The music also speaks and it needs to have that narrative as much as the voice, the melody, and the lyrics. Call me old fashioned, but I'm going to keep on doing that. 

Then you lean into a bit of heartbreak with "Que Llueva Tequila." What was the story behind that song?

I like drama in my songs, and this is a romantic album, and romance is always filled with drama. With that song I wanted to go completely hardcore traditional and I did. The theme and arrangements are a homage to the more traditional mariachi days. No one's doing that. Not because no one's doing it that I'm doing it, no. It's because it should be done more. 

How do you feel to see Ángela and Leonardo Aguilar following in your footsteps and their music careers blossoming?

I don't know how much they are following in my footsteps. They're making their own paths. I'm like their teacher and master of the trade. When they're finding their own place in life, their own personality, and ways, of course they're going to do their thing their way. 

If their way is similar to mine, then that's fine. That's going to be their way regardless. I love it! I'm very proud that they're doing cool things with music and that they are growing every day. 

How would you describe the experience of bringing to life the Mexican jaripeo tradition with them on your tour?

It's been a rollercoaster ride. Amazing and very hard and lots of work and tremendous satisfaction. We've been doing it for almost seven years now with the pandemic in the middle. It's great to see how people enjoy their traditions and how they're proud of them and how they take the whole family to see this thing. It's amazing how in the 21st century, there are charros on horseback singing with mariachi and Día de los Muertos characters filling up arenas with a family as the center attraction. It's an honor. It's been pretty cool. It's also evolving, so let's see where it takes us. 

What do you see for the future of mariachi music?

I don't see it ending anytime soon because the new generations are adopting it. Maybe they're not dressed up like charros, but you have Christian Nodal, Carín León, and a lot of people singing with mariachi. Banda acts and their vocalists are doing singles with mariachi like Banda MS. Alfredo Olivas and Luis R. Conriquez — people that normally do banda or norteño music or corridos — they end up singing one or two songs on their albums with mariachi. 

I don't think it's going to end anytime soon, especially since people like Ángela and Leonardo are doing it at a very high quality level. It's just the beginning. 

After having accomplished so much, what do you want to achieve next?

[Representing música mexicana] is a consequence of the actions that I have done for my beliefs and my own goals. I believe in my culture. I believe in charros, in charrería, in mariachi, and in banda. I consume it. I like it. That's why I do it, and if that's inspired other people to get identified with their culture, that's amazing. 

Now I see that it's a responsibility. Now I see that a lot of people can get inspired and do something about preserving the traditions. Most definitely there are a lot more things to achieve. I'm ready to do whatever comes next. I'm very happy to keep on evolving and reinventing myself. I don't know where that's going to take me, but I'm nowhere near the potential that we have. 

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Photo of Lenny Kravitz wearing dark black sunglasses and a black leather jacket.
Lenny Kravitz

Photo: Mark Seliger

interview

Feel Lenny Kravitz's 'Blue Electric Light': How The GRAMMY-Winning Rocker Channeled His Teen Years For His New Album

'Blue Electric Light' is a laser beam through Lenny Kravtiz's musical ethos: a rocking, impassioned and defiantly Lenny production. The Global Impact Award honoree discusses his first album in six years, and the flowers he's received along the way.

GRAMMYs/May 24, 2024 - 02:22 pm

Lenny Kravitz is a vessel — a divining rod of creative direction. 

"I just do what I'm told. I'm just an antenna. So what I hear and what I receive, I do," he tells GRAMMY.com.  It's with that extra-sensory, spiritual guidance that Kravitz created his latest album, Blue Electric Light. "I just saw and felt this blue light — electric blue, almost neon light —radiating down on me."

Out May 24, Blue Electric Light is Kravtiz's first LP in six years and fittingly flits through the rocker's cosmology: Arena-ready booty shakers like "TK421" (the music video for which features the nearly 60-year-old unabashedly shaking his own booty), Zeppelin and Pearl Jam-inspired rockers like  "Paralyzed," and shared humanity-focused groovers like "Human." There's plenty of '80s R&B sensibility throughout, giving  Blue Electric Light a perfectly timed, timeless feeling.

It's as if Kravitz took a tour through his own discography, landing right back where he started: In high school. In fact, two of the album's tracks — "Bundle of Joy" and "Heaven" — were written when the four-time GRAMMY winner was still a teenager. While Kravitz's latest may lean into the sounds of his young adulthood, the album's underlying themes remain consistently spiritual, intimate and emotional. "My main message is what it has always been, and that is love," Kravitz told GRAMMY.com in 2018. And by staying true to himself and this message of love, Lenny Kravitz is thriving.

"I've never felt better mentally, spiritually, and physically. I've never felt more vibrant," he says today.

Kravtiz has also had a big year. He received a star on the Hollywood Walk of Fame and, during 2024 GRAMMY week, was honored with the Global Impact Award at Black Music Collective’s Recording Academy Honors. At the ceremony, Kravtiz was lauded for his work with his Let Love Rule foundation, and his iconic discography celebrated in a performance by Quavo, George Clinton, Earth, Wind & Fire bassist Verdine White, and Red Hot Chili Peppers drummer Chad Smith.

Reflecting on his achievements, Kravitz remains humble. "Success is wonderful, but I only want success by being me and doing what it is that I'm hearing, as opposed to following something or a formula."

Ahead of releasing Blue Electric Light into the world — just a few days shy of his 60th birthday on May 26— Lenny Kravitz spoke with GRAMMY.com about revisiting his past, following his gut, and stopping to smell the flowers.

You haven't released a record in about six years. Why did you feel now was the time to put new music out, and what was inspiring you?

Well, it was just by virtue of what was going on. So I released [2018's Raise Vibration and], I toured for two years. Then COVID hits two and a half years [later]. It wasn't like I went away or wasn't inspired. I had a whole other year planned. I was going to tour for three years on that last album.

But [when] COVID happened, the world shut down and I got stuck in the Bahamas for a couple of years and a half. And so during that time I was just being creative. I [wrote the whole album] during that time and a little bit afterwards; [I wrote] just maybe two songs afterwards.

When I finished, then I had to figure out when I wanted to put it out and how. I did the Baynard Rustin song ["Road to Freedom" from the Academy Award-nominated film Rustin], and then I ended up pushing my album so I could fully promote the film and the legacy of Bayard Rustin.

Anyway, here we are. Everything happens in the time that it should, and I'm looking forward to putting this out and getting back on the road.

I read that this record was like an album that you didn't make in high school and it has this very young spirit. What took you to that place?

At the beginning of the pandemic, I released a book called Let Love Rule, and it ended up on the New York Times bestseller list. It was about my life from birth to the first album [1989's Let Love Rule], so around 24 years old. In this book, I spent a lot of time in my teenage years when I was developing. That came out at the beginning of the pandemic and I was doing a lot of press for it.

And I think because I was exploring that time so much when I was writing the book and then talking about that time so much when I was promoting the book, it just came out. And it was a time in my life that I never really celebrated. I never put music out at that time.

When I found my sound [on] Let Love Rule, all that material I was working on at that time got buried before. And so I just went to that place. I didn't plan on it, it just happened. In fact, two songs on the record ["Bundle of Joy" and "Heaven"] are from high school. 

So it's a blend of where I am now and where I was then. And it's a really fun record and I had a really beautiful time making it. It's a celebration, and it's sensual and sexual and spiritual and social and it hits all the marks. I'm looking forward to getting out there.

You were obviously deep in your memories, and it sounds like you were probably listening to a lot of Prince in high school.

There's a lot of things. There's a blend of '80s technology and drum machines, and real instruments and synthesizers that I pulled out from then. During that time, yeah, I was listening to a lot of Bowie. I was listening to a lot of Prince, a lot of Rick James, a lot of just soul and R&B in general, and rock.

Are there any songs on the record that you are particularly proud of or that are really meaningful to you?

All of them. I hear it all as one piece. So it's just one flow of consciousness, but I'm really proud of the record. 

One of my favorite tracks would be the opening track, "It's Just Another Fine Day in this Universe." I just think it's such a vibe and I love the way the chorus makes me feel. I think "Stuck in the Middle" is really pretty and sensual.

Speaking of vibes, when I'm listening to the record, it feels very hopeful. Is that generally how you've been feeling or how you go through the world these days?

I'm pretty optimistic. But now even more than ever, just on a personal level, I've never felt better mentally, spiritually, and physically. I've never felt more vibrant and I'm becoming more comfortable within myself in my skin and in my place. 

I've learned that listening to that voice inside of me and sticking to what it is that was meant for me, my direction, has paid off and it feels good.

What do you attribute that growth and that deep comfort to, both personally and creatively?

Just [having] time to see the results. I'm blessed to live, to see the results of being faithful to what it is you've been given and told to do by the creative spirit, by God. People have always been trying to push me in different directions: "Do this, do that, follow this, go this way. This is what's happening right now." Follow the trends because they're looking at it as a business and they're trying to make money and have success.

Yes, success is wonderful, but I only want success by being me and doing what it is that I'm hearing, as opposed to following a formula that one thinks would work. Because once you follow that, you're already late, it's already happened. And I am not about being late. 

I don't mind setting the tone or the trend and being early and not getting recognized for it at the time. Because I'm not doing it for the reason of receiving accolades or whatever. I'm doing it to be expressive and to truthfully represent myself.

I think that's a fantastic way to be. People come around eventually, right?

Yes. I've been reading reviews of my heroes back in the day, and I remember seeing Led Zeppelin reviews just ripping them to shreds. Led Zeppelin [are] praised [for] being classic and genius, but at one time they were s—, somebody said. So if you live long enough and you keep doing what you're doing, if you're doing the right thing and what you're supposed to be doing, you'll see that shift in people's opinions. 

Not that that matters, but when you see it, it feels good because you know that you did it the way you were supposed to do it. 

I hear a little bit of that defiance on this record too, that and the centering of your own truth on "Human." Can you maybe tell me a little bit about that track and how it came to you?

Well, it just came like they all come. So I hear it and I think to myself, Okay, that's interesting. That has this real pop anthem, very uplifting feeling. [The song] speaks to us as spiritual beings having this human existence on this planet.

We are at our most powerful when we are authentic to ourselves. When you're authentic to who you are, you're shining and you represent what it is that you're meant to represent. And so the song just speaks on that, and really using this human existence to learn and to walk in your lane to reach your destiny.

In life since we've been born, we've been told what to do and how to do it: "Don't go this direction, go that way," and "No, don't do this, do that because this is the way it's done" or "This is what's safe." And we're all born with a gift; we're all born with a direction. And we don't all hit the marks because sometimes we don't accept what our gift is. Or we're too busy looking at others and what their gift is and we want what they have, and we leave behind what we were given. We go chase something that is not for us; it's that other person's calling.

So the more we shed all of that and really just walk in our lane, the better. And I am enjoying this journey of humanness and learning and growing, falling, getting up, climbing up the mountain, falling again, getting back up, continuing up. That's what it's about. It's not about how many times you fall... It's about how you get up and keep going. We're all here to live and learn and, hopefully, love. 

I'm curious if the title of the record translates to this idea at all. Does Blue Electric Light manifest in any real way to you as a spiritual guide?

To me, it's a feeling. I just saw and felt this blue light — electric blue, almost neon light —radiating down on me, and that light is life. It's God, it's love, it's humanity, it's energy. And just metaphorically, that's what that represents to me.

Right on. To take it away a little bit from the existential and the spiritual, you just received the Global Impact Award at the 2024 GRAMMYs. You said you're not doing these things for accolades, but I'm curious how it felt to be recognized for this aspect of your work something that isn't inherently musical that's a little more outside yourself.

Where I am in life right now is, if someone's going to hand you flowers, then stop, smell them and enjoy them. And that's what I'm doing. 

I make my art because I make my art and for no other reason, but when handed these flowers, I'm appreciative. I'm grateful, and I will enjoy them because I spent my whole career not doing that. I was always moving so fast and [was] not only concerned with the art and moving forward, that I didn't enjoy those moments when you get awards or things. So I made a promise to myself years ago, moving forward when the flowers are delivered, that I will stop and smell them, take a moment, breathe, and then move forward. 

And that's what I'm doing, because every day of life is beautiful. And when you can celebrate, why not celebrate?

Amen to that. It's that presence of mind and spirit that you have been talking about this whole time and seems to have flowed through your artwork as well. With regard to the work with your Let Love Rule foundation, are there any projects that you would love to tackle next?

There's so many. From some things I've been doing with friends, like building certain foundations in Africa with someone that's on the ground there, doing it firsthand with orphanages in schools, to the medical situation in the Bahamas, to continue providing medical and dental care for free to the people so they can have their basic health issues taken care of. 

And then also working with kids in the arts and helping to give them a foundation to work from. These are things that I'm interested in.

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Photo of a gold GRAMMY trophy against a black background with white lights.
GRAMMY Award statue

Photo: Jathan Campbell

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How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy

Here are seven facts to know about the actual cost and worth of a GRAMMY trophy, presented once a year by the Recording Academy at the GRAMMY Awards.

GRAMMYs/May 1, 2024 - 04:23 pm

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List