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BTS' J-Hope
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BTS' J-Hope: Solo Mixtape Charts, Soars With "Airplane"
'Hope World' mixtape hits the charts while its second single "Airplane" sings of dreams already fulfilled and promises more
BTS' J-Hope followed in the footsteps of fellow bandmates RM and Suga by releasing his own mixtape on March 1, Hope World. The Billboard 200 for the week ending March 10 showed it entering at No. 63, and first singles "Daydream" and "Airplane" have been massive YouTube hits.
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"Daydream" keeps things light but super catchy, and as J-Hope awakens in the end, the shadow of an imposing airliner crosses his wall. Now we know that shadow was presaging the powerful bounce on "Airplane" which manages to be bumping and luxurious at the same time.
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BTS are reportedly cooking up their next album but if their individual mixtapes mean more like Hope World, "champagne on my airplane" will be the least they can expect, separately and together.
For those counting clicks "Daydream" has risen to 26 million views on YouTube since March 1. Posted March 6, "Airplane" has passed 6 million and is heavily trending.
The clicks are following music millions consider infectiously fun, and J-Hope's "Airplane" might have you flying too.
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Photo: Jane Kim
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Get To Know KATSEYE: The Global Girl Group Styled After K-Pop Superstars
The first-of-its-kind group is the project of Geffen Records and Korean entertainment giant HYBE. Learn all about the six-member group, from their journey as trainees on "Dream Academy" to their debut album, 'SIS (Soft Is Strong).'
Although they have yet to release an album, six-member girl group KATSEYE has already racked up a passionate global fanbase. Those fans have eagerly followed KATSEYE's journey so far, which span nearly three years and multiple continents.
KATSEYE is the result of a highly anticipated, first-of-its-kind partnership between American label Geffen Records — which counts Olivia Rodrigo and Camila Cabello on its roster — and HYBE Entertainment, best known as the home of BTS and subject of a new GRAMMY Museum exhibit. Thanks to the collaboration between two cultures with a track record of turning artists into household names, KATSEYE's Sophia, Manon, Daniela, Lara, Yoonchae, and Megan are poised for the global stage.
"This is the most ambitious project both HYBE and Geffen have ever been involved in," Geffen Records President Tom March (now Chairman and CEO of Capitol Records) said during a 2023 press conference, per Weverse Magazine. "We are hoping to create something that genuinely moves culture with a group that makes magazine covers and headlines festivals."
Ahead of the Aug. 16 release of their debut album SIS (Soft Is Strong), GRAMMY.com rounded up everything you need to know about the rising stars, from their in-depth training process to their global roots.
They Competed Against More Than 100,000 Hopefuls
In late 2021, HYBE and Geffen kicked off a worldwide search for potential members of the group that would become KATSEYE. "In the city of dreams where stars are born, an unprecedented girl group will rise," boasted the promotional video.
Through online and offline auditions in 15 cities around the world, more than 120,000 talented artists tried out. Only the top 20 girls were selected to become finalists — an acceptance rate tougher than elite universities.
Revealing the finalists at an August 2023 press conference in Los Angeles, HYBE Chairman Bang Si-Hyuk said, "I have wanted to form an international group based on K-pop methodology for a while," per Billboard.
Geffen Records CEO John Janick shared the same sentiments. "To develop a global group with Bang, with the best of K-pop methodology, and our Geffen team, is truly special and will bring to life a first-of-its-kind experience in music," he said during the press conference.
They Went Through The Intense K-Pop Trainee System
The 20 finalists were enrolled in what was dubbed "The Debut: Dream Academy," an "X Factor"-style survival show that was broadcasted in real time on social media for nearly three months in late 2023.
"Dream Academy" offered the finalists a crash course in the infamously rigorous K-pop trainee system, one where aspiring stars train intensely in everything from vocals to dance and foreign languages, all with the aim of developing into well-rounded artists. Through a combination of audience voting and evaluations from a panel of experts (which included executives from HYBE and Geffen), the show whittled down the 20 finalists to the debut group.
The show consisted of three rounds with distinct "missions" that tested each finalists on their dance and vocal prowess, as well as their teamwork and performance skills. The contestants were primarily based in Los Angeles but also had the opportunity to travel to South Korea to train directly in HYBE’s Seoul headquarters.
The final lineup was revealed live on Nov. 17, 2023, with a studio audience in Los Angeles and thousands of viewers watching in real time. The energy and anticipation was palpable as each member was announced one by one to tears of joy and screams of excitement.
"I can’t even put it into words," expressed Lara after she was selected as part of the final lineup. "This is everything I ever wanted in my entire life."
The official group name of KATSEYE was also revealed on that date, signaling the transition from the trainee process to becoming a full-fledged group.
The entire training and development journey was documented by Netflix and will be released as a series under the name "Pop Star Academy: KATSEYE" on Aug. 21. The show promises to "pull back the curtain on the rigorous process of making a global music sensation."
KATSEYE Members Hail From Around the World
The six members of KATSEYE represent a mosaic of cultures and backgrounds from around the world. Sophia is from the Philippines, while Yoonchae was born in Korea. Manon was raised in Switzerland to Swiss Italian and Ghanian parents.
The three American members also have global roots: Daniela is Venezuelan Cuban, Lara is Indian, and Megan is Chinese Singaporean.
While KATSEYE’s music is sung in English, the members are also fluent in their fair share of languages, allowing them to connect with fans around the globe.
The diversity of the members even influenced the group name. KATSEYE is an alternate spelling of the stone cat’s eye, which "shows off a variety of colors depending on its direction, much like all of us who come from all different cultures and backgrounds," the members told Sweety High.
Industry Elites Form Part Of Their Team
Even ahead of their debut album drop, KATSEYE has already worked with some of the most prominent names in the entertainment world.
The group’s creative director is Humberto Leon, best known as co-founder of iconic fashion brand Opening Ceremony. His vision helped create "Dream Academy’s" whimsical Art Film of the finalists performing inside an empty school; he’s also had input on all the creative decisions for the group, from styling to posing.
"I want each and every one of them to stand out," Leon told the New York Times.
KATSEYE’s first single, "Debut", was produced by three-time GRAMMY winner and OneRepublic frontman Ryan Tedder, who has written songs for icons like Taylor Swift and Adele.
Their Labelmates Are K-Pop Superstars
As part of HYBE Entertainment, KATSEYE is the successor to some of the biggest names in the K-pop world. HYBE is best known for launching BTS in 2013, when the label was still known as Big Hit Entertainment.
HYBE has since expanded and launched groups including TOMORROW X TOGETHER, LE SSERAFIM, and New Jeans, who have all achieved massive heights, from topping the Billboard charts to performing at Coachella.
Ahead of the "Dream Academy" competition, HYBE artists imparted words of wisdom to the contestants in a video letter. "The more challenges you face, you’ll have more worries," said Le Sserafim member Sakura, who made her own debut through a similar competition show in South Korea. "I think the most important thing is to have fun!"
Read more: 5 Takeaways From The GRAMMY Museum’s "HYBE: We Believe In Music" Exhibit
KATSEYE's Music Is About Self Confidence
Although the group has released just two singles so far, KATSEYE’s music has already honed in on themes of confidence and empowerment. The first single, aptly titled "Debut," is an upbeat pop anthem that boasts the group’s self-assurance despite being industry newcomers. Second single "Touch" is an R&B and drum-and-bass-influenced ode to independence.
Their debut single is "really just about sisterhood and being confident and strong and powerful and the best version of yourself," Lara told Teen Vogue.
Listeners can expect a continuation of this theme on their upcoming album, SIS (Soft Is Strong). "Our debut comes with a lot of confidence and a lot of willpower and passion," Sophia hinted in the group’s intro film.
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5 Takeaways From The GRAMMY Museum’s "HYBE: We Believe In Music" Exhibit
The first full-floor K-pop exhibit at the GRAMMY Museum runs through Sept. 15. Experience the magic of BTS, ENHYPEN, SEVENTEEN, LE SSERAFIM in an immersive exhibit of fashion, photos and more.
In 2005, South Korean producer and songwriter Bang Si-Hyuk (aka "hitman" Bang) founded Bit Hit Entertainment. Only eight years later, he finished assembling what would come to be the label’s groundbreaking boy group, BTS. The rest is history, now chronicled in "HYBE: We Believe In Music," the first full-floor K-pop exhibit at the GRAMMY Museum, which runs through Sept. 15.
Following the success of Bit Hit’s premier act, and that of other artists under acquired labels SOURCE MUSIC and PLEDIS Entertainment, the company eventually evolved to become HYBE in 2021. "I think HYBE is very special in that they have gone beyond being just a K-pop company," says Kelsey Goelz, curator of the exhibit. "They have many different sub labels. They’ve come to America and gotten involved in the music business here, and then they’re also working in AI and gaming."
But beyond its global presence, one of K-pop’s ever-captivating elements is the sheer amount of blood, sweat, and tears that goes into making it possible, even when HYBE artists like ENHYPEN, SEVENTEEN, and LE SSERAFIM make it look easy. There’s a core humanity to this work ethic and dogged tenacity — to the level of artistry in general — that speaks to K-pop fans around the world.
While HYBE’s growth shows no signs of slowing down yet, the GRAMMY Museum exhibit takes a look back on the entertainment company’s legacy thus far. Read on for the five things we learned from the "HYBE: We Believe In Music" exhibit.
All photos Courtesy of the Recording Academy™️/photo by Rebecca Sapp, Getty Images© 2024.
In A Decade, BTS Built Themselves Into A Global Phenomenon
Let’s start with a history lesson: despite being around for almost a decade, HYBE’s story begins in earnest with the formation of one of K-pop’s breakthrough acts, BTS, in 2013. (At that point, the company was still a standalone label.) Led by rapper RM, the seven boys hopped off a yellow school bus with a bratty, adolescent attitude — and that’s where the GRAMMY Museum’s exhibit picks up.
There’s a lot that happened between then and their seven Billboard No. 1s. Luckily, a wallpapered timeline breaks down all the major global highlights: the first U.S. tour, their UNICEF campaign, a landmark performance on "Saturday Night Live," and the announcement of BTS as TIME’s 2020 Entertainer of the Year, to name just a few.
Sitting in the middle of the museum floor is a glass case of polaroids — in them, Jin, Suga, j-hope, RM, Jimin, V and Jung Kook toss up peace signs while sporting novelty hats designed to look like BTS’s lightstick. Nostalgic and deeply silly, these photos date back to 2017 and 2018, serving as a reminder of the colossal strides BTS has taken in the intervening years.
Learn more: Breaking Down Every Solo Act From BTS: Singles, Debut Albums & What's Next For The Septet
It Takes A Village To Make A K-Pop Music Video
When K-pop music videos are delivered to fans, they’re already finished products. Behind the curtain, it’s hard work to make them polished and perfect. Collected ‘fits and accessories throughout the exhibit get you up close and personal with creative details; then, to showcase the costumes in action, they’re paired with screens that play the finalized MVs.
Each customized artifact is an expression of its respective group’s individuality, from ENHYPEN’s King of Pop-inspired "Sweet Venom" ensembles to BOYNEXTDOOR’s slouchy cabbie caps. Other standouts include belts and chains from &TEAM’s angsty "Samidare," fromis_9’s opera-ready "#menow" jewels, and chunky necklaces featured in ILLIT’s runaway single "Magnetic."
Everything Comes Back To The Music
HYBE’s proffered ethos is "we believe in music" — this motto gives the special exhibit its name, while also serving as a mission statement.
In a series of recorded interviews on view in the exhibit, HYBE’s idol songwriters share their process for and perspective on making music. The main takeaway: Inspiration comes in different forms. While writing, BTS’s j-hope pictures ideas as tree branches that sprout outward, while RM sees his rap verses as a realized world to live inside.
Literally, too, their lyrics mark the passage of time. If you’ve ever wondered why Suga circles back to motifs across the years, the rapper has all the answers for you here.
There’s also a conversation with WOOZI of SEVENTEEN, one of the K-pop industry’s most prolific idol composers with more than 150 credits to his name. It’s a penchant for plain language, he says, that makes the lyrics he writes really sing; the band’s beloved B-side "Hug," for example, gets its potency from everyday words and phrases. TOMORROW X TOGETHER’s Yeonjun likewise fills visitors in on the origin story behind co-written "Maze in the Mirror," a misty reflection of their tough trainee days.
This isn’t to say they haven’t had help, of course. Nearby, clips of HYBE producers Pdogg, BUMZU, and ZICO, settled in their respective studios, walk us through how the instrumentals for songs like BTS’s "ON" and SEVENTEEN’s "Lilili Yabbay" came to be. Peruse at your leisure — for those curious about the creation of K-pop’s biggest hits, this corner of the exhibit could easily take up the better part of a trip.
Fans Make K-Pop Special
To some fans, K-pop is more than just the music. As a sincere few explain in an exhibit video, K-pop is something that has profoundly touched their lives, providing the basis for genuine friendships and community. Fans get to give a little bit of this positive energy back to their idols, particularly through online platforms like HYBE’s Weverse, where users can interact directly with artists. "I don’t think there’s another genre like K-pop that allows and enables that communication," Goetz, the curator, tells GRAMMY.com.
In true form, the GRAMMY Museum offers an interactive experience. At the exhibit’s opening event, fans posed next to their idols (digitally) in a photo booth, yelled K-pop’s national anthem into prop mics, and hit the dance floor with perfect renditions of LE SSERAFIM’s "Perfect Nights" choreography.
Before heading out, visitors could leave a mark of their own on the exhibit: after writing a message to their favorite artist via pastel Post-its and baby No. 2 pencils, fans loudly and proudly displayed them on the walls.
HYBE’s Story Is Just Getting Started
According to another timeline, the story so far has three chapters. There was the era of Big Hit Entertainment, when BTS came into the picture; then, the establishment of HYBE, with its many labels. Finally, as the U.S. and Latin America enter the fold, we’re in the end game. Representing this future is L.A.-based girl group KATSEYE, a collaboration with Geffen Records and the most recent inclusion to HYBE’s roster.
But K-pop hasn’t entirely let go of its "K" just yet, if the special guests for the exhibit’s launch were any indication. As the sun set over the GRAMMY Museum’s rooftop terrace, rookie boy group TWS kicked things off; before performing high-energy five songs back to back, the six boys charmed the audience by cutely cruising through a moderated conversation in English and Korean.
As the exhibit reveals, there’s a reason HYBE — and K-pop — went global in the first place. On top of the spectacle, their success has everything to do with the work that goes into making the effort seem effortless. Audiences root for real people, and that's what makes them keep coming back.
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KCON L.A. 2024: 7 Highlights From NCT 127, ZEROBASEONE, NMIXX & More
The world's biggest K-pop festival returned to Los Angeles, featuring headliners NCT 127, ENHYPEN, and Taemin, along with a mix of rookie sensations and nostalgic favorites.
Held from July 26-29 at the Los Angeles Convention Center and Crypto.com Arena, KCON 2024 showcased an array of performances from K-pop stars, with notable acts including NCT 127, ENHYPEN, Taemin, ZEROBASEONE, and g.o.d. The event marked its largest success yet, attracting fans worldwide both in-person and through digital platforms.
KCON, the biggest K-pop show in the world, has come a long way since its inception in 2012 at Irvine's Verizon Wireless Amphitheatre with around 10,000 attendees. Over a decade later, the music festival and convention event has expanded globally, but Los Angeles remains special as its origin. This year, KCON proclaimed its biggest success yet, stating, "Over 5.9 million fans from more than 170 countries enjoyed KCON L.A. 2024 both at the festival site and through digital platforms." It was also broadcasted for the first time on the CW network in the U.S., and by its usual broadcaster Mnet in Korea and around the world.
This year's KCON featured a varied lineup for performers. The finale headliners were NCT 127, who last attended KCON L.A. in 2017 in their early days. They were joined by ENHYPEN and Taemin as nightly headliners. Rookie groups like ZEROBASEONE and Boynextdoor proved to be crowd favorites, while Y2K icons like g.o.d surprised the whole audience with 2000s hits. Despite fewer female performers, dynamic sets from NMIXX, Somi, and StayC made a significant impact.
It was generally a big year for rookie acts, with a variety of Korean, Japanese, and Filipino newer boy bands and girl groups making appearances throughout the weekend. As more senior artists hold solo tours, with many touring simultaneously to KCON, there was ample time to meet newcomers.
Even L.A.-based Katseye, Hybe X Geffen Records' new girl group that features members from around the world, had a moment as the openers for the final night, performing live in front of fans for the very first time.
Read on for memorable highlights, performances, and other insights from the annual event.
g.o.d Ascend To New Heights
Although the styles of the '90s and early aughts are trending, it was perhaps a bit of a surprise — to the crowd and artists alike — that one of Korea's early boy band greats could get the whole stadium up out of their seats, clapping, and swaying along to the R&B stylings of g.o.d.
Formed in 1999, the quartet took the stage in suits and began their set with the ballad "Road" followed by "Lie." While many fans came out specifically to see them, bearing banners and light blue balloon-shaped light sticks in support, it was the group's comfortable affability that made them one of KCON's most talked-about acts.
By having fun and being earnestly engaging, they won over a crowd largely made up of people unfamiliar with their discography. When they performed "Sky Blue Balloon," a song dedicated to their fans, everyone clapped and sang along. As they turned on their phone flashlights ("Give us 1% of your phone battery!" quipped Cali-native Joon Park), the audience basked in the poignant closer "One Candle," a song well-known in South Korea as a democratic anthem, creating a warm, memorable glow.
ZEROBASEONE Lead Rookie Power
When they performed at the 2023 event, ZEROBASEONE, or ZB1, were charming newcomers who had just come together during K-pop competition show, "Boys Planet." While ZB1 are not technically rookies anymore, they're still relatively new kids on the block compared to many senior acts. Despite their relative youth, at KCON LA 2024, they were one of the biggest draws for fans in attendance. Throughout the weekend, it was near impossible to move a foot or two without spotting one or two (or 10!) dedicated "Zeroses" cheering them on with a light stick that looks surprisingly similar to a rose-shaped engagement ring.
For fans lucky enough to attend multiple nights of KCON LA 2024, ZB1 performed both on Friday, July 26, and Sunday, July 28, showcasing fan favorites like "Sweat," "Crush," and "In Bloom." They also shared a teaser for their new EP, Cinema Paradise, which will drop in August.
Along with ZB1, it was a big weekend for some other newer boy bands: Boynextdoor’s catchy, witty performances were some of the most-talked about, while TWS’s earworm hits had the whole arena singing along.
ENHYPEN Fulfill Dreams And Enhance Fantasies
Coming to KCON right after touring in the U.S. earlier this year could have meant repeat performances for ENHYPEN's "Engenes" to witness, but instead, the vampiric septet charmed with new energy just days after releasing their latest EP, Romance: Untold, on July 12.
Surprising the crowd with the English version of that album's single "XO (Only If You Say Yes)", ENHYPEN ran through some of their biggest hits, seducing listeners with "Bite Me" and charming them with the picture-perfect "Polaroid Love."
They also, along with Zico and Taemin, hosted one of KCON's unique "Dream Stages," coming together with fan dancers to perform the English version of last year's smooth "Sweet Venom."
Read more: Meet ENHYPEN, K-Pop's Latest Breakout Boy Group
A Welcome Return For NCT 127
Seven years since their last KCON LA performance, NCT 127 appeared triumphant as both openers and closers on the third night of the show. They kicked the night off (literally) with their 2020 hit "Kick It," and returned at the end of the night to perform their new song "Walk," before renditions of hits "Lemonade," "2 Baddies," and "Fact Check."
It was a moment of glory for the team, who had spent much of their biggest musical eras without touring during the pandemic. Now that concerts are back, they've been touring heavily. When their planned world tour, "Neo City – The Unity," became an Asia-only tour, it felt like there would be no moment for Stateside fans in 2024. When they were announced as late-addition special headliners, NCTzens rapidly bought up tickets.
With the 127 members and their U.S. fans (plus many from overseas) reunited, the atmosphere was one of euphoria and exuberance as the members boisterously dominated the stage, making jokes and playfully engaging in a way that felt comfortable and assured in their performing prowess. It may not have been a full NCT 127 concert in LA, but it's clear that the stars and many fans are waiting for that.
Jeon Somi, Hyolyn & BIBI Shine
While groups are the bread and butter of K-pop, soloists have their own flair, and this year the fiery spotlight fell on the women. During the final night, the powerful dynamism of BIBI, Jeon Somi, and Hyolyn took over. Although BIBI's real set was the first night, she performed a expletive-free version of her hit revenge track "Bibi's Vengeance" before embracing Hyolyn.
Hyolyn, a soloist and member of girl group Sistar, forwent her own songs for the concert event and instead put her own sultry spin on LOONA's "So What" with a team of fierce dancers.
Jeon Somi rounded out things with her truly addicting dance tracks "Fast Forward" and "DUMB DUMB," along with the emotive "The Way." She then revealed the name of her new upcoming song, "Ice Cream" and charmed the crowd by teaching them a call-and-response chant: "Come get your ice cream," shouted one side of the arena. "Too hot!" returned the other before Somi realized with a laugh that the lyric actually was "Too cold!"
Read more: 10 K-Pop Rookie Girl Groups To Watch In 2023
Fiery Covers Galore
One of the special things about KCON is the emphasis put on historic K-pop songs and events, with remakes and covers being a major part of every KCON. This year was no different, beginning with the first day's concert featuring P1Harmony's cover of BTS's "Fire."
In 2016, when BTS performed "Fire" at KCON LA, the air was palpable with the feeling that something big was taking place. That set has often been cited as the moment many K-pop fans and music watchers realized BTS was on the brink of global superstardom. It was a fitting tribute to have P1Harmony, who had a major year on the festival and touring circuit, open up KCON LA with their own spin on the song the very first night of the event.
Other acts also put their own spin on both recent hits and older classics throughout the nighttime concerts. The third night featured an homage to girl groups: along with Hyolyn covering LOONA, ZB1 covered Red Velvet's "Psycho" and STAYC covered (G)I-DLE's "Queencard."
The Unsung Hero: The KCON Stage
A rather unsuspecting, warehouse-style room next to the main convention floor was the secret sauce that brought a special touch to revitalize the decade-plus event by making it a true day-long music festival.
While KCON LA had previously tried smaller nighttime concerts, concerts occasionally on the convention floor, and long-time had a meet-and-greet stage, this year's daytime KCON Stage that almost all artists visited was the sort of concert fans dream of.
While the headlining M Countdown concerts were certainly the highlights of KCON LA 2024, the KCON Stage provided an intimate moment for artists and fans to get up-close and personal. Kicking off each morning with auditions for the Dream Stage performances with Taemin, ENHYPEN, and Zico for their respective night's events, the KCON Stage featured concert sets from a variety of artists throughout the day. Each day's KCON Stage performances were a bit more relaxed and raw compared to the highly choreographed made-for-TV nighttime shows.
NMIXX, whose "Run for Roses" and "Dice" got the second night's crowd basking in their glory, was one such moment. The KCON Stage gave them a chance to bring some summertime fun with a bubble-blowing rendition of "Love Me Like This."
Even acts who are popular K-pop crowd pleasers but not part of the lineup for KCON's main concerts, like A.C.E and AleXa, had sets during the day. They, along with other acts like POW, Bibi, and Craxy, had KCON convention-goers perking up their ears at these unexpected concert moments.
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5 Takeaways from BTS Jimin's New Album, 'MUSE': A Bold Exploration Of Love And Inspiration
Jimin's second solo project, 'MUSE,' showcases his artistic growth and versatility, featuring a blend of nostalgic sounds, personal reflections, and standout collaborations.
K-pop juggernauts BTS are still on hiatus due to military enlistments, except for Jin, who was discharged last month. Yet, all members remain booked and busy in their solo endeavors.
Documentaries, travel shows, special singles — you name it, they carefully prepared it before starting their duties. And after new records from j-hope (HOPE on the Street) and RM (Right Place, Wrong Person) this year, the next in line is Jimin, who dropped MUSE today.
The album comes almost a year and a half after his debut EP, FACE, which placed Jimin as the first South Korean soloist to top Billboard's Hot 100 chart. In it, the Busan-born star proved his versatility and prowess standing on his own, captivating audiences old and new with his sensitive charisma.
In MUSE, Jimin introduces a new facet of his musical identity: bolder and more confident, but still a big softie at heart. To celebrate the beginning of a new era — and to ease the wait until his discharge next year — here are five key takeaways from Jimin's latest release, MUSE.
It's Another Jimin-Led Production
FACE was a proper introduction to Jimin's artistic vision, with him contributing to every aspect of the project and co-writing all of its tracks, minus the instrumental "Interlude: Dive."
Now, he takes it up a notch for MUSE, showcasing his growth by co-writing six out of seven tracks, and co-producing two of them: "Rebirth" and "Interlude: Showtime." Once again, Jimin had a hand on all of the album's components, including its concept and visuals, and bore down another layer of his ever-evolving skills.
If FACE introduced us to a vulnerable and sometimes desperate Jimin, MUSE charges forward with main pop boy energy, tender but commanding, sweet but sassy. It works both as a gift to fans and a tool to get to know Jimin even deeper.
He’s Still In Search Of His Muse
"We never met, but she's all I see at night/ Never met but she's always on my mind/ Wanna give her the world/ And so much more/ Who is my heart waiting for?" Jimin sings in MUSE's track, "Who." As the lyrics suggest, MUSE's main theme is Jimin's journey to find the source of his inspiration — his muse.
The album's seven tracks are all interconnected by love and longing, with Jimin searching for the one but getting lost in the way, and back at it once more. Through this perspective, he continues his path of self-discovery. After looking at his own FACE in the mirror, who else does he see? Who else instigates him enough to make art?
A Stellar Team Backs Up The Effort
To write and produce MUSE, Jimin enlisted longtime collaborators Pdogg, Ghstloop, Evan, and Supreme Boi. They have also been working with BTS for years, and know just what Jimin wants and needs in his songs.
But to make this album even more special, Jimin also collaborated with a fresh crop of professionals. Lead single "Who" was co-written and co-produced by Jon Bellion, Pete Nappi, and Tenroc, while Ayo the Producer and Kofo co-signed the fan-dedicated "Closer Than This." OneRepublic's Ryan Tedder helped pen "Be Mine," and Tommy Brown has writing credits on "Rebirth" and "Smeraldo Garden Marching Band (feat. Loco)."
Aside from Korean rapper Loco, MUSE also features American actress and singer Sofia Carson on the smooth duet "Slow Dance." Together, these names assembled a cohesive, yet diverse LP, brimming with influences from several decades, genres, and countries at once.
The Smeraldo Flower Makes A Comeback
Back in 2017, when BTS was in their LOVE YOURSELF era, they also introduced to their lore a fictional blue flower named Smeraldo. Symbolizing "a truth that cannot be told," its legend was better explored in the track "The Truth Untold (Feat. Steve Aoki)," and offered important clues to understanding that era's messages.
However, as years passed, the Smeraldo flower was largely forgotten from BTS's new works — until MUSE. Here, Jimin brings back the blue flower as one of the albums' visual concepts, and as the main motif behind pre-release "Smeraldo Garden Marching Band (feat. Loco)."
According to a press statement, the track's lyrics "express the longing to confess and find love on behalf of those unable to articulate their feelings," hence the use of Smeraldo. As for its curious title — loosely inspired by The Beatles' 1967 album Sgt. Pepper's Lonely Hearts Club Band — it came first as a casual nickname between Jimin, Pdogg, Ghstloop, and Evan while they worked together on FACE, and eventually became real.
It’s Packed With Nostalgia
If you miss Justin Timberlake's Justified sounds and other early-2000s gems, MUSE is here to take you on a nostalgic trip. Inspired by pop, R&B and hip hop from that era, Jimin gave his latest album a vintage, cozy veneer.
These references are predominantly visible on "Who" and its delightful guitar strums, but "Slow Dance (feat. Sofia Carson)," for example, sounds like an updated version of Usher and Alicia Key's "My Boo," and "Be Mine" could be the 2020's lovechild of Santana's "Maria Maria" and Sean Paul's "I'm Still In Love With You."
Another strain of references can be seen in "Smeraldo Garden Marching Band (feat. Loco)," which extends The Beatles' inspiration to experimental samples and marching band percussion, and creates a quirky piece that strays away from any current trends. "Interlude: Showtime" drinks from the same source, featuring a circus brass and drum line that introduces us to the singularity of "Smeraldo Garden."
While infused with nostalgia, MUSE still appeals to today's tastes, and offers a seamless, polished listen. It stands as a testament to Jimin's artistic growth, and while he might not have found his muse yet — he is certainly a source of inspiration for many.
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