The title of his ninth studio album is an apt description of Steve Aoki himself.
The cake-throwing DJ/producer — best known commercially for his 2012 remix of Kid Cudi, MGMT, and Ratatat’s "Pursuit Of Happiness" — can very well be called a paragon of longevity in dance and electronic music. And like his stature as one of the world’s highest-paid DJs (Forbes regularly cites him on its annual list), this status is hard-won.
"[The dance music industry] is…not forgiving," he tells GRAMMY.com on a Zoom call from his home in Las Vegas. He appears in quintessential Aoki fashion: shirtless, his long, dark hair cascading down his shoulders. "Yes, I have a safety level where I can continue to play shows based on old tracks, but that doesn't last very long. You have to constantly stay ahead."
Akin to HiRO — the protagonist of the HiROQUEST graphic novel series that he created to pair with his last two studio albums, HiROQUEST: Genesis and HiROQUEST 2: Double Helix — Aoki is on a quest of his own. HiRO (a genetically augmented meta-human) is tasked with traveling into the multiverse 400 years into the future to save Earth from an unavoidable disaster. Aoki’s charge — continuous innovation of his craft to sustain his longevity in dance music’s ever-saturated and rapidly-moving market — is no less dire nor significant to the Dim Mak Records founder.
"I've always had this starvation complex where I have to keep doing my s—, or else I'm going to die," he muses casually, phone in hand as he paces around his house, as he’s done since he joined our call. Judging by the deadpan manner in which he delivers this line and the laugh that caps it off, this is not a revelation for Aoki. As the Greek maxim goes, "know thyself." Assuredly, he does, and well enough to know he has to keep doing his thing, hence Paragon.
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The 18-track project, out June 28, harkens back to Aoki’s dance floor roots following 2023’s Latin-influenced HiROQUEST 2: Double Helix and 2022’s alternative- and punk-guided HiROQUEST. It teems with high-profile crossover collaborations, like "Heavenly Hell" (Ne-Yo), "Electrowavebaby 2.0" (Kid Cudi), and "Get Lower" (Lil Jon). Most importantly, though, it reflects "a newer sound of Steve Aoki" — a compelling and contemporary means of extending his "safety level" in the dance space.
Ahead of Paragon’s release via his own imprint and an international tour, Steve Aoki spoke with GRAMMY.com about the album’s relationality to his artistic identity and HiROQUEST and why, even after nine albums, he’s still "very excited and very hungry to get back in the studio and continue to write music that matters."
This interview has been condensed and edited for clarity.
Why was now the right time for you to go back to your true dance roots?
An album is always about where I am at that moment. I look at each album in a way where I don't want to think too deeply about it. I want it to be more of a timestamp that, in 10 years’ time, reflects that moment in time for me.
This time, a lot of the collaborations I was doing just fluidly became more of the same synergy. It’s a flow, and Paragon is also directly reflective of the kind of music I'm playing at my shows.
Dance music is certainly on a rise, especially the newer sounds of dance music. Sonically, the climate's changing a lot, which challenges me as a producer who was more dominant in the 2010s. I was putting out a lot of music then, and those songs were more prolific in the electronic dance music community.
Now, I'm challenged to stay ahead of my own production. The DNA of your sound stays with you, but you’ve got to always innovate, and this is by far the most innovative dance album I've ever done.
What, in your opinion, makes 'Paragon' so innovative?
When I go back into Paragon and I listen to each song, it's a newer sound of Steve Aoki; it's very dynamic and diverse. There’s house records, there's techno records, there's different beats-per-minute ranges — it's not just hard-hitting festival records.
I think it's forward-thinking for me as a producer, and I'm already working on the "Part B." I distinctively made it shorter than my previous three albums, which were over 20 songs each. This is more of a traditional album length because I look at it as a two-part story musically.
I have a bigger story that I've been attaching to my albums, like HiROQUEST and HiROQUEST 2. I wrote a book that joins those two albums into a full-length science fiction fantasy anime storyline with art and cards and collectability factor, all that fun stuff outside of music.
Paragon is going to be an Easter egg or precursor to what's to come — the continuation of HiROQUEST. I just wanted to not use the name HiROQUEST because I wanted to do something different.
How does the album’s title fit into this larger narrative?
The Paragon Aura is a huge theme of Book 2 of HiROQUEST — it's what brings HiRO back from the "lost world" where he's been stuck. He essentially dies at the end of Book 1 and gets stuck in this lost world. This aura brings him back.
The HiROQUEST is a quest of 10 rings and HiRO is trying to obtain all 10, so he gets this power that’s going to be discussed in Book 2. In order to forge the 10 rings to this omnipotent god ring, he has to use the Paragon Aura. The Paragon Aura is an extremely powerful tool and it's a big theme of the second book.
You’re certainly a paragon of longevity in the dance space, which is rare. How have you maintained such an enduring and continuously expanding presence?
The hunger needs to be there. It doesn't matter how successful you might be to the world. Yes, I have a safety level where I can continue to play shows based on old tracks, but that doesn't last very long. You have to constantly stay ahead.
I think dance music is a bit different from rock or other genres where you can tour off your old catalog. Blink-182 never has to make another new song if they don't want to; they're going to sell out stadiums based on their catalog. Radiohead, Coldplay, they never have to make another new song — they're going to sell out.
There's certain artists in the dance world that are veterans in the space. They’re household names. Like Tiësto or David Guetta…they don't have to release any more music, but they do. When they drop new music, it's still consistently part of culture, which is so exciting. I think that's exciting about the dance world; we still have a strong fingerprint.
Do you count yourself among the veteran dance acts who don’t have to release more music if they don’t want to?
There are definitely people who might think I'm in this category, but I don't personally think about myself like that. Not doing so keeps me fighting for it. I'm still very excited and very hungry to get back in the studio and continue to write music that matters.
The baseline has to be that you're giving all of yourself to this. I still remember touring in a band with four sweaty dudes, showering once a week, and staying at people's houses. Not once in those 14 tours did we ever stay in a hotel. All the money went to gas and feeding ourselves.
We’d be broke by the end of the tour, and I’d be ready for the next one. I still remember the feeling of okay, we’re broke, we’re stinky, and we’re back in our town. Now we gotta write more music to get back on the road again, and I loved it. I did like 14 full tours by the time I was 21. It's a lot more luxurious these days but doing what you love has to be the foundation or else you can't survive the hard.
I've been doing my record label, Dim Mak, for almost 30 years now. The people who have worked for Dim Mak…it's a lifestyle. Yes, they're working to get a paycheck, but they're working first and foremost because they believe in the culture. You have to be down with the culture first and the paycheck second.
What can fellow DJ/producers take from the example you’ve set?
I think the most important thing is to never stop making music and leveling up your shows because those are the two most important things as an artist in any space. The live experience is really important. Your music is number one, though, because if your music's not good, no one's even going to go to your live show. You need to build your sound to a point where people know your music as you, and then you better show up and make your show really good. And not even just good — you’ve got to make it your own show.
A Steve Aoki show is a unique show, and in some cases, it's outperforming my music. People will talk more about my cakes than my new album. I'll take it though, because I just want people to have a great experience.
There are a lot of artists who find their sound, develop it, people latch onto them, and then they just fizzle out for whatever reason. When it fizzles out, that's when the real test comes and it’s to go back to it. If you really care about the long game, you’ve got to keep putting more cakes in the oven.
Nine albums is a tall tally, especially for the dance genre, where the album is not the dominant format. Why is it important to you to continue making albums despite this dynamic?
I've always been an album guy because I was a band guy. When you're in a band, the most important thing is to make an album, not a song. You have to make a collection of music that defines you.
When I was in bands, I listened to albums, and I’d listen to every single song. I know people don't do that anymore, but I still like to follow that, I can't help it. I collect vinyl; I do certain things in the old-school sense that you can't kick out of me.
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I know people aren't listening to the full album. I know they're listening to the song that's probably the main song of the whole album. And even if one one-hundredth of my fans listen to the full album, I don't actually care. I'm still going to make the album. It goes back to the most important thing: I'm doing it for myself first.
I love telling a story. All the attention to detail and my intention to create this moment in time means so much to me. I know one one-hundredth of the people are going to be there for it, and I'm totally fine with that. I've grown a community of fans because I care so much about the detail; I go so deep into the story. I do it for them too. And the people who are in and out and come just for the quick hit, that's fine. They're absolutely welcome and invited to be part of it.
That one one-hundredth appreciates the concept-driven approach to album-making, especially because this genre isn’t exactly known for that compared to other genres.
Yeah, and I think a lot of stuff that I'm doing, especially with HiROQUEST, has not been done before, like bringing in anime culture, card culture, comic books, and manga. No one's doing that in [dance music]. The Weeknd did a comic book and so did Kid Cudi. I'm following the same practice of combining these worlds.
And I went deep in HiROQUEST: Book 1. It's 50,000 words. I spent like 16 months writing this book; it’s 250 pages. That’s a big ordeal, but what's great is we’ve already sold out two printings. We're already in our third printing now, which is incredible for a story that had never been heard before.
I love my fans for that. It allows me to have the courage to keep going. To step out like this is a lot of work and a lot of time, and you don't want to fall on deaf eyes and ears. I'm already writing Book 2.
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