The Latin Recording Academy has announced additional performers for the 2023 Latin GRAMMYs. Current nominees Pablo Alborán, Edgar Barrera, Camilo, Manuel Carrasco, Iza, Juanes, and Ozuna along with Best New Artist nominees BORJA, Natascha Falcão, GALE, Paola Guanche, Joaquina, and León Leiden are confirmed to take the Latin GRAMMY stage. Additionally, Eslabón Armado and Peso Pluma will join forces to perform "Ella Baila Sola" for the first time together on television.

These artists join previously announced 2023 Latin GRAMMYs performers Maria Becerra, Bizarrap, Feid, Kany García, Carin León, Christian Nodal, Rauw Alejandro, and Alejandro Sanz, who are all current nominees, as well as the 2023 Latin Recording Academy Person of the Year, Laura Pausini 

Latin GRAMMY winner and GRAMMY nominee Sebastián Yatra; Latin GRAMMY nominees and actresses Roselyn Sánchez and Danna Paola; and internationally acclaimed actress Paz Vega will host the 2023 Latin GRAMMYs, officially known as the 24th Latin GRAMMY Awards.

Read More: 2023 Latin GRAMMYs: See The Complete Nominations List

Pablo Alborán has five nominations including Record of the Year, Song of the Year and Best Pop Vocal Album. Edgar Barrera is nominated in 13 categories including Producer of the Year and Songwriter of the Year. Camilo is nominated in seven categories this year, including Album of the Year and Song of the Year. Manuel Carrasco is nominated for Best Traditional Pop Vocal Album, while Iza is nominated for Best Portuguese Language Urban Performance. Juanes is nominated in four categories including Album of the Year and Best Rock Song. 

Read More: Latin GRAMMYs 2023: Meet The Nominees For Best New Artist

Taking place internationally for the first time ever, the 2023 Latin GRAMMYs will be broadcast from the Conference and Exhibition Centre (FIBES) in Sevilla (Seville) in Andalucía (Andalusia), Spain, on Thursday, Nov. 16. The show will air at 8 p.m. ET (7 p.m. CT) on Univision, UniMás and Galavisión in the U.S., and at 10:30 p.m. CET on Radiotelevisión Española (RTVE) in Spain. Additional international broadcasting partners and local airings will be available soon. 

The 2023 Latin GRAMMYs will see the debut of several new Latin GRAMMY categories and a new Field, including Best Songwriter Of The Year, as part of the newly created Songwriting Field, Best Singer-Songwriter Song and Best Portuguese-Language Urban Performance. These new additions and amendments will make the 2023 Latin GRAMMYs an exciting, history-making night in Latin music. 

More details about the Latin GRAMMY Premiere, where the majority of the Latin GRAMMY categories will be awarded, will be announced soon.

2023 Latin GRAMMYs Nominations: Carlos Vives, Iza, Kenia Os, Gaby Amarantos & More React To The Big Announcement

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) — his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

Shakira's Road To 'Las Mujeres Ya No Lloran': How Overcoming A Breakup Opened A New Chapter In Her Artistry 

When Shakira’s "Bzrp Music Sessions, Vol. 53" was released in January of 2023; its success seemed like a freak incident, explainable as a perfect but isolated storm. 

Their virulently catchy track — which happens to spill scalding tea on her breakup with retired Spanish soccer player Gerard Piqué —  set streaming records and took home a Latin GRAMMY for Song Of The Year. Today, the song's success looks more like the first crashing wave of a massive comeback for Shakira. 

The three-time GRAMMY winner followed her Bzrp Session with another hit single, "TQG," collaborating with Karol G. That song went to No. 1 on the Billboard Global 200, and the duo cleaned up at the Latin GRAMMYs. 

In hindsight, all of this was a mere preamble to the announcement of Shakira's Las Mujeres Ya No Lloran (Women Don't Cry Anymore), due March 22. The album will be her first in seven years, but the sound is very much of the moment, leaning into a high-gloss urban Latin pop sound that delves in reggaeton, bachata and corrido. 

The album is no comeback. With a star as big as Shakira — one who performed at the Super Bowl in 2020 and had her own exhibit at the GRAMMY Museum — it's hard to make the case that she ever left the public eye. Yet the Colombian superstar has put out only a trickle of singles since 2017, when she released her GRAMMY-winning album El Dorado. Prior to the BZRP session, her last major hits were in 2016 with "La Bicicleta," a collaboration with Carlos Vives, and "Chantaje," featuring Maluma, which went to No. 1 on the Billboard Hot Latin Songs. 

It’s impossible to talk about this period of retreat, or her new album, without talking about the personal upheavals Shakira has gone through in recent years. In June of 2022, Shakira and Gerard Piqué, with whom she has two sons, publicly announced the end of their 11 year relationship. Starting with 2022’s "Monotonía," featuring Ozuna, nearly every song she has released  since then deals directly with the split and the emotional turmoil she has felt because of it. 

The singer and songwriter herself is not shying away from the fact that her music has been a therapeutic outlet. "I feel like in this moment of my life, which is probably one of the most difficult, darkest hours of my life, music has brought light," she told Elle in 2022. 

Case in point: her Bizarrap session. "Someone should have taken my photo the day I worked on the 'Bizarrap Session 53,' a before and after. Because I went into the studio one way and left in a completely different way," Shakira told Mexican television channel Televisa. "He gave me this space, this opportunity to let it out and it really was a huge release, necessary for my own healing, for my own recovery process."

That feeling of catharsis continued in her work on Las Mujeres. "Making this body of work has been an alchemical process. While writing each song I was rebuilding myself. While singing them, my tears transformed into diamonds, and my vulnerability into strength," the artist said in a statement on Instagram.

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Shakira is styling the album as a testament to resilience in the face of adversity, tapping into an understanding that her experiences have a broad resonance. While accepting Billboard’s 2023 Woman Of The Year award, Shakira discussed her "year of seismic change."

"I've felt more than ever — and very personally — what it is to be a woman," she said. "It's been a year where I've realized we women are stronger than we think, braver than we believed, more independent than we were taught to be." 

Indeed, with strength and bravery, Shakira proceeded to channel her individual hurt into a message of universal empowerment. Ahead of her album release, she’s even more explicit about the details of her separation and the impact the relationship had on her career. "For a long time I put my career on hold, to be next to Gerard, so he could play football. There was a lot of sacrifice for love," recently told The Sunday Times.

As she told Billboard for her 2023 cover story, settling down in Barcelona with Piqué and their two children, far from music industry centers, made it difficult for her to work. "It was complicated logistically to get a collaborator there. I had to wait for agendas to coincide or for someone to deign to come," she explained. 

Shakira has since relocated to Miami, a location that played a major role in making her new album possible.

One of the hallmarks of a true pop star is the ability to evolve with the culture without losing their identity. Over decades, and with each release, Shakira has broken a barrier or risen above an obstacle to succeed beyond expectations – whether it’s leading the first Spanish-language broadcast on MTV with her 2000 "Unplugged" concert, or learning English to write her own crossover pop debut. Each move has felt authentic.

It is not an easy task, but Shakira accomplishes this alchemy beautifully every few album cycles, starting with her debut as an alt-leaning, brunette singer/songwriter in the mid '90s. At the turn of the millennium, she made the jump to international fame with a cascade of golden curls and Laundry Service, the English-language album that capitalized on the first wave of crossover Latin pop. She closed out the decade in a whirl of high-gloss dance pop with the Pharell produced She Wolf. Along the way, there was one platinum selling album after another and the No. 1 hit "Hips Don’t Lie," among several Top 10 singles, setting the stage for her to blaze through much of the 2010s. 

Shakira is well-aware of how hard she has had to work even after crossover success. 

In 2019, she told Billboard, "This whole new world had opened up to me, and with it came so many great opportunities, but I continued to pursue impossible goals such as making a song like 'Hips Don’t Lie,' for example—that had a Colombian cumbia and a mention of Barranquilla in the middle of it—play on American radio. I remember I said to [then Sony Music Chairman] Donny Ienner, ‘You have to trust me on this one. This is going to happen, this song is going to blow up.’" 

With El Dorado, she caught the second wave of Latin pop crossover, the one tipped off by Luis Fonsi’s now-infamous 2017 earworm "Despacito." El Dorado, is one of Shakira’s more Latin leaning albums in the long history of her bicultural and bilingual music career. The songs are sung largely in Spanish and her choice of features on the album are almost entirely Latin pop and reggaeton artists: Maluma, Nicky Jam, Prince Royce and Carlos Vives. The album's May 2017 release coincided with a rising global interest in reggaeton.

Shakira wasn’t following a trend; she was just in touch with the moment as usual. She released "Chantaje" months before "Despacito," and "Bicicleta," her song with Carlos Vives, which combines elements of reggaeton and vallenato, came out in 2016. 

With the continued mainstream global success of Latin artists, Shakira may no longer see a need to release an English-language album for every album in her mother tongue. Las Mujeres Ya No Lloran breaks with tradition in that it is her second Spanish-language album in a row. It's also loaded with features from the world of Latin music, including Ozuna, Rauw Alejandro, Manuel Turizo, and Karol G. The moment could not be better for an album that explores forward looking pop reggaeton, assisted by some of the brightest young stars in the genre.

If the past is any indicator, this era is going to be another step up for the artist. Beyond the album release, Shakira is teasing another tour. As she told Billboard, "I think this will be the tour of my life. I’m very excited. Just think, I had my foot on the brakes. Now I’m pressing on the accelerator­ — hard."

Every Year Is The Year Of Shakira: 10 Songs That Prove She's Always Been A Superstar

While reggaeton and música Mexicana currently dominate the Latin music scene, Latin pop is experiencing a vibrant revival — with female artists leading the charge. Both legacy and newer acts are putting a fresh spin on the genre, and their work is resonating with a new generation of fans.

Latin pop was one of the first Spanish-language genres to go global in the 1980s, thanks to the success of artists like Gloria Estefan and Luis Miguel. Into the next decade, Ricky Martin, Enrique Iglesias, Shakira, Jennifer Lopez, Thalia, and Paulina Rubio continued to put a proudly Latin American and Spanish twist on popular musical trends in the U.S. at the time. 

After the Latin pop explosion of the 2000s with Shakira’s global crossover, Christina Aguilera embracing her Ecuadorian roots, and the breakthroughs of co-ed group RBD and Belinda, the genre waned in popularity in the decades that followed as reggaeton and Latin trap became the leading Spanish-language sounds.

As nostalgia for Latin pop reaches a fever pitch, it has experienced a resurgence. Shakira made Latin pop a main event again last year when she explored electronica with trap beats in the kiss-off anthem "BZRP Music Sessions #53." Beloved 2000s co-ed group sold out arenas across the U.S., Mexico, Brazil, and Colombia with its comeback tour. Female-fronted trio Belanova is coming back from a hiatus with the Vida En Rosa Tour after its electro-pop classics went viral on TikTok. 

In honor of Women’s History Month, here are 10 female artists to watch out for in Latin America and Spain who are leading a new Latin pop revolution.

Belinda

The most veteran artist on this list is Spanish-Mexican star Belinda. After making her mark on Latin America with children's telenovelas and in the U.S. in The Cheetah Girls 2 movie, she reshaped the pop-punk sound of the 2000s with her breakthrough album Utopía. At the 2007 Latin GRAMMY Awards, she was the only teen nominated for Song of the Year, for the angst-driven "Bella Traición."

Following a hiatus to work on other projects, she's primed to reclaim her place in Latin pop after signing with Warner Music last year. Belinda blends Mexican corridos tumbados with a twinkle of Latin pop in the fiery single, "Cactus." Like Shakira, she used her song as a therapeutic way to roast an ex (in this case Christian Nodal). Her recent studio sessions with corridos tumbados pioneer Natanael Cano and Peso Pluma's co-writer Tito Doble P hint at further exploration of her pop spin on música Mexicana she's dubbed "corridos coquette."

Danna Paola

Danna Paola is another veteran making her mark in Latin pop. She first secured her star status in Mexico and Latin America appearing in children's telenovelas and through her teenage music career. After starring in the Netflix series Elite from 2018 through 2020, she gained global notoriety. In 2021, she garnered her first Latin GRAMMY Award nomination for Best Pop Vocal Album for her sixth studio album, K.O.

After scoring a few reggaeton-infused hits, Paola broke onto the Latin pop scene in 2022, with the euphoric pop song "XT4S1S." She continued to explore genres with a nod to house music in the kiss-off anthem "1Trago" and synth-pop in the introspective "Tenemos Que Hablar." In the music video for the latter, Paola revealed there was a point in her career where her image and sound were controlled by a past management team. Now that she has reclaimed her career, she has co-produced most of her recent tracks. There's a darkness in the haunting "Aún Te Quiero" as Paola lets go of the past. Her progressive Latin pop album is due out later this year. 

Daymé Arocena

Daymé Arocena emerged as a Latin jazz star in 2014 as part of the Cuban-Canadian collective Maqueque. Her work with the jazz troupe garnered her a GRAMMY nomination for Best Latin Jazz Album in 2018 for her work on Jane Bunnett and Maqueque's Oddara collaboration. 

After growing up in Cuba, Arocena moved to Canada and more recently Puerto Rico. There she worked with Eduardo Cabra, most known for his work in progressive urbano group Calle 13, on her new LP, Al-Kemi, which was released on Feb. 23. 

With her latest work, Arocena is proving she's an all-around Latin pop star. She blends the sounds of the Caribbean with stateside influences of jazz, R&B, blues, and disco. Showing there's no limits to the sounds of Latin pop, the reggaeton-fused R&B of "Suave y Pegao" with Puerto Rican artist Rafa Pabön and the funky "American Boy" also highlight how Arocena's soulful voice can't be bound to one genre. 

Kenia Os

Following in the footsteps of Belinda and Danna Paola is Mexican artist Kenia Os. Like many Gen-Z artists, the 24-year-old singer first started out as an influencer on platforms like YouTube, Instagram, and TikTok, where she has amassed millions of followers. Os parlayed her massive social media audiences into a successful music career.

With her debut album Cambios De Luna in 2022, Os mixed elements of Latin trap and reggaeton into pop songs. After going full Latin pop on her follow-up LP K23, she went global. Os explored nineties house music in the alluring "Flores" and synth-pop in the flirty "Malas Decisiones." The latter became one of the biggest Latin pop hits of 2023 after it went viral on TikTok. The visual project for the K23 album later earned Os her first Latin GRAMMY Award nomination for Best Long Form Music Video. 

As she prepares her third album, Os continues to push the genre to new places, dabbling in drum and bass in her latest single "Bobo" featuring Álvaro Díaz. 

Sofia Reyes

Throughout her career, Sofia Reyes has seamlessly weaved together Latin genres with elements of pop. In 2017, the Mexican star was nominated for Best New Artist at the Latin GRAMMY Awards. A year later, Reyes scored her first global hit with the cumbia-infused reggaeton of "1, 2, 3." Reflecting her boundless Latin pop sound, the song featured Jason Derulo and Puerto Rican singer De La Ghetto. 

Last November, Reyes released Milamores, the most adventurous album of her career yet. She became one of the first mainstream Latin acts to explore hyperpop in the frenetic "tqum" featuring Danna Paola. One of hyperpop's top artists, GRAMMY winner Kim Petras, jumped on the remix with Reyes and Paola. To create a therapeutic pop experience, she incorporated the healing frequencies of sound bowls in a few of the songs. That feel-good energy came through in the tropical "Rosas" and reggae-infused "Gaia" featuring Dēlian. A celestial standout on the album was "Luna" where Reyes sang about wanting to take a trip with her lover to the moon. Reyes' unique vision of Latin pop is out of this world. 

Aitana

Aitana is one of Spain's biggest Latin pop stars who has had success translating the sound of Y2K pop into her own fun and fierce version. The Barcelona-based singer became a household name in her home country after finishing as a runner-up on the reality show singing competition Operación Triunfo in 2017. Though she didn't win, Aitana achieved international recognition. A year later, she leveraged that exposure into her breakthrough hit "Teléfono," which was certified platinum in the U.S. and resulted in a nomination for Best New Artist at the 2019 Latin GRAMMY Awards.

For her third album Alpha, which was released in September 2023, Aitana was fully inspired by music from the nineties and 2000s. The feel-good "Las Babys" recalled the Eurodance of the Vengaboys and she embraced pulsating electro-pop in "Los Ángeles." The dreamy "Formentera" featuring Nicki Nicole sounds like something that could've come from The Cardigans. Aitana also teamed up with Danna Paola for the techno fantasy "AQYNE," reminiscent of the songs from Dance Dance Revolution. 

Emilia

Emilia is leading the Latin pop scene in Argentina. Thanks to the Y2K aesthetic on her latest album .MP3, the Argentine star is going global. Because of her refreshing spin on Latin pop, she was listed as one of GRAMMY.com's 25 Artists To Watch In 2024.

Emilia first broke through the Argentina music scene with her debut album Tú Crees En Mí? in 2022. That LP was loaded with trap and reggaeton-infused bangers like "Cuatro Viente" and "Intoxicao" featuring Nicki Nicole. 

On her follow-up .MP3, she leaned fully into the Latin pop genre. Living up to the LP's retro name, Emilia embraced music from the nineties and 2000s with tracks like the Kylie Minogue-inspired "GTA.mp3." On "La_Original.mp3." she introduced pulsating house beats, teaming up with fellow Argentine pop star Tini to sing in Spanish about having a "legendary flow" like "Madonna in the nineties." Emilia has since sold-out dates in Argentina, Uruguay, and Spain for her upcoming .MP3 Tour. 

GALE

Before becoming a rising Latin pop star and receiving a Latin GRAMMY nomination for Best New Artist last year, GALE was co-writing hits for other artists. The Puerto Rican singer helped pen songs for Selena Gomez, Christina Aguilera, Anitta, Cardi B, and Shakira. After letting Shakira know that she wanted to become an artist of her own, the Colombian pop icon encouraged GALE to go for it.

For her debut album, Lo Que No Te Dije, which was released in May 2023, GALE seamlessly blended the music of her island with nods to the pop music she grew up with from Britney Spears, Aguilera, and Avril Lavigne. 

GALE channels the angst of Lavigne into the pop-punk of "Inmadura" and the explosive "Problemas." She pushes back against receiving unsolicited explicit photos from men in the defiant "D Pic." Against the dreamy synth-pop of "Nubes," she sings about the joys of female self-pleasure. Her breakup anthem, "Nuestra Canción," features house music colliding with reggaeton. Recently, GALE paid homage to Shakira by covering her classic "Inevitable." 

Mariangela

Another artist bringing an alternative edge to Latin pop is Mariangela. She was born in Monterrey, Mexico and later grew up in San Antonio, Texas. Mariangela's bicultural upbringing is reflected in her music, which blends Latin American genres with elements of pop and alternative music. As a singer/songwriter, she is inspired by artists like Paramore's Hayley Williams, Taylor Swift, Olivia Rodrigo, and Lana Del Rey. 

In 2022, Mariangela pulled inspiration from Depeche Mode’s "Never Let Me Down Again" for her song "Soñarte," which mourned the passing of a friend. The following December, she released her first EP 4+1, in which she explored other genres with her alternative grit. The EP included an entrancing and rock-infused take of the classic "Cama y Mesa" by Roberto Carlos. 

On Feb. 1, Mariangela dropped her debut album Sensible, which included a few of her past singles with newly-recorded songs. In her kiss-off anthem "Acto Final," she goes pop-punk as she bids an ex farewell from her life for good. Mariangela's electrifying spirit is reviving Latin pop like a shock from a defibrillator. 

Nohemy

Nohemy is reshaping music from Puerto Rico with a pop perspective. The rising Puerto Rican star gained attention in 2020 starring in the Natti Natasha-produced series "Bravas." Post-show, Nohemy continued forward with her music career, working with German producer The CRVV. 

On her debut album NOHAUS, released in March 2023, Nohemy's sound blends the pop that she grew up on, Caribbean rhythms, and European influences from The CRVV. Nohemy wrote the songs and co-produced the LP, collaborating closely with The CRVV to blend house, elements of trap, reggaeton, and pop in the fierce club banger "Loca" and the heart-wrenching "Perdón." 

Nohemy received a co-sign from one of her compatriots, Robi, who was featured on a remix of her dreamy love song "Te Vas." She continues to evolve, releasing singles including the atmospheric "¿Y Ahora Que?" and reggaeton-infused romp "On Top." 

How The Latin GRAMMYS Brought Latin Music Excellence To The 2024 GRAMMYs

The 2023 Latin GRAMMYs may have occurred months ago and thousands of miles away, but the leading lights in Latin music also shined at the 66th GRAMMY Awards. From historic wins and meaningful nominations, to electric performances and interesting installations, Latin music excellence was everywhere. 

In anticipation of the 25th anniversary of the Latin GRAMMYs in 2024, the exclusive GRAMMY House — the site of multiple GRAMMY Week events — included a significant installation dedicated to the Biggest Night In Latin Music.

The cylindrical display showcased some of the biggest moments in Latin GRAMMY history, including images, facts, and even a real Latin GRAMMY award. 

The celebration of Latin music continued throughout GRAMMY Week, with several Latin GRAMMY-winning artists also winning on the GRAMMY stage. Among the major moments at the 2024 GRAMMYs, Karol G won her first golden gramophone for her 2023 LP Mañana Será Bonito. "This is my first time at GRAMMYs, and this is my first time holding my own GRAMMY," the Colombian songstress exclaimed during her acceptance speech. 

Música Mexicana star Peso Pluma also took home his first GRAMMY; his album GÉNESIS won in the Best Música Mexicana Album (Including Tejano) Category.

Premiere Ceremony presenter Natalia Lafourcade — whose Todas Las Flores won big at the 2023 Latin GRAMMYs — also took home the GRAMMY Award for Best Latin Rock or Alternative Album. She tied in the Category with Juanes. 

Premiere Ceremony performer Gabby Moreno also took home a GRAMMY Award for Best Latin Pop Album for her album X Mí (Vol. 1). 

Beyond the stage, Latin artists graced the red carpet and the nominations list. For example, producer and songwriter Edgar Barrera was the only Latino nominated in the Songwriter Of The Year, Non-Classical Category.

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