meta-scriptUK Drill Is An International Sensation. Will It Be Censored To Death? | GRAMMY.com
Digga D Performs At The Royal Albert Hall
Digga D performs at Royal Albert Hall in London

Photo: Joseph Okpako/WireImage/GettyImages

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UK Drill Is An International Sensation. Will It Be Censored To Death?

UK drill is on the cusp of international popularity, quickly becoming the dominant form of drill. But with mounting censorship in its home country, what does the future of the genre look like?

GRAMMYs/Feb 29, 2024 - 07:26 pm

Popular British rapper Digga D was just 18 years old when police first attempted to control his creative output. 

A 2018 criminal behavior order controlled where the artist could go and who he could meet, as well as what he could say in his lyrics. It also meant that within 24 hours of releasing a new song, Digga D had to submit the lyrics to the police – if the court found that his lyrics incited violence or mentioned certain areas of London, he could be found in violation of his parole. 

Digga D is one of the most prominent artists in UK drill — a raw, energetic form of drill with dark instrumentals and tresillo hi-hat patterns popularized by young artists like Central Cee, Digga D, and Unknown T. Originating in the early 2010s and popularizing towards the end of the decade, UK drill is a cultural phenomenon and wildly popular among young people throughout the United Kingdom and beyond.

In many ways, the future looks bright — the biggest UK drill artists are on the cusp of becoming not only huge in their own country but bona fide international stars with recognition from London to Lagos, Brixton to Brooklyn. However, UK authorities have been trying to censor drill artists, with restrictions on their abilities to make and perform music, so what’s the real future for the movement?

From underground to the top of the charts: UK drill's eruption in popularity

UK drill has steadily become one of the more popular genres of music among young people in its namesake country. Popularized on social media and YouTube, UK drill is resonant for the ways it discusses issues such as life on the streets to financial struggles. It's also translating to significant ticket sales and charting hits.

Ticketing marketplace viagogo noted a shift in demand for UK drill artists over the past year, telling GRAMMY.com that when tickets for Digga D’s Royal Albert Hall show went on sale  — he became the youngest rapper ever to headline the famous London venue — his page views on the platform spiked five times higher than average. 

Digga D has over 3 million monthly listeners on Spotify, with his most popular track getting over 110 million streams. His contemporary Central Cee, whose music is a mix of UK drill, trap, and more traditional British rap, has over 26 million monthly listeners on the platform; his track with rapper Dave, "Sprinter", became the longest-reigning rap track in UK chart history with ten weeks at No. 1. It’s amassed over half a billion Spotify streams. 

Since 2022, fans from 50 countries have bought tickets to Central Cee’s shows on viagogo, with most of them coming from Canada and the US. Music Week reported that, per the Official Charts Company, he was the biggest breakthrough artist in the UK for 2021.

Cee featured on a remix of Ed Sheeran’s "Bad Habits," which was engineered by Fumez the Engineer and featured Tion Wayne; the song remained at No. 1 on the UK Singles Chart for eight weeks. 

Fumez has had a huge impact on UK drill, and British rap more generally. The audio engineer helped to launch the rap platform Pressplay Media in 2012 at the age of 18, before moving to Link Up TV and then returning to Pressplay when he began his "Plugged In" freestyle series in 2020. 

Just as grime gradually became more mainstream, UK drill is following a similar path. Collaborations between UK drill artists and huge names in UK rap like Stormzy and Dave have increased its popularity and widespread appeal, as do projects worked on together by UK drill artists and American artists. In 2018, Skengdo x AM released "Pitbulls" with Chicago drill icon Chief Keef, for example, while Brooklyn drill pioneer Pop Smoke worked closely with UK producer 808Melo.

AS UK drill spreads across borders, it's criminalized at home

While UK drill has spread around the world, it originated in the multicultural south London district of Brixton, an area of the city with high levels of deprivation. While it’s influenced by the aesthetics of Chicago drill, UK drill has significant stylistic differences.  

Whereas Chicago drill is heavily influenced by trap, UK drill is in some ways an offshoot of road rap, a British equivalent to gangsta rap. Drill artist Loski’s father is a member of road rap group PDC, and big names in road rap like Giggs and Nines have collaborated with drill artists too. 

However, it has influence from British genres like grime and UK garage too — influential grime MC Jammer even said that, without grime, there wouldn’t be any drill, while drill producer Mazza said that drill and grime have a similar energy and raw feel. Drill’s tempo is similar to that of grime, while the use of 808s and fast-tempo snares is ubiquitous in both genres. 

However, it’s not all success and star-studded collaborations. Although the censorship of UK drill music is similar to the ways grime was criminalized and censored in the 2000s. However, it seems policing of UK drill has gone further.

UK drill faces a battle as it’s being censored by the UK authorities. High-profile politicians such as former Home Secretary Amber Rudd and journalists including Ben Ellery have linked drill to criminal behavior. Project Alpha, a London Metropolitan Police taskforce, was developed to gather intelligence from social media to prevent gang-related crime. Their efforts include monitoring music videos released by drill artists.

Hundreds of drill music videos have been taken down from YouTube as a result, including "Next Up" by CGM featuring Digga D. At the time of its removal in 2018, the song had received over 11 million views.

The same year Digga D was placed under a criminal behavior order, Skengdo and AM were subject to a gang injunction by the police, which prevented them from entering certain areas and from performing music that the police said was inciting violence. In 2019, the duo were both given a suspended jail sentence for breaching the injunction, with the court finding evidence that drill music can, and was, encouraging violence. 

And Digga himself was charged with "being concerned in the supply of cannabis" after police raided his London home this February. The raid was said to have taken place in the early hours of the morning, when the rapper was in the middle of an Instagram Live. 

Fumez describes drill as "freedom of speech and creative art." He tells GRAMMY.com "sometimes more gets said than needed, but everyone has their own story and their own background and their own form of expression."

In November 2021, Fumez’s first-ever headline show in London was canceled 20 minutes before doors opened after police imposed a Section 60 order on the area. The order gives police stop and search powers. 

Meanwhile, rap duo Krept & Konan released a short film called Ban Drill in 2019 and began a petition asking the police to stop criminalizing the genre. Diane Abbott, then of the UK Labour Party, invited Skengdo x AM and Krept & Konan to the Houses of Parliament to address lawmakers about censorship that same year. 

"Britain has a history of vilifying its young people all the way back to the teddy boys back in the ‘50s. So when things have been implemented to try and stop grime, for example, or sound system culture and things like that in the ‘70s and ‘80s, people pivot and find a way around it," explains Dr. Monique Charles, a British cultural socialist, theorist and methodologist and assistant professor at Chapman University in California. 

These circumnavigating measures may include releasing a film (like Krept & Konan), or as Skengdo, AM, and Drillminster did in 2019, teaming up to release a video, "The Media." Drillminster even ran to be mayor of London in 2021. At his Royal Albert Hall performance, Digga D referenced his troubles with the law more than once, and was "detained" onstage.

Fighting back might be as simple as continuing to make music, even if it's just freestyling between friends rather than releasing music online.

"People always need an outlet — a place to blow off steam. People want to come together, they want to be in a space, enjoying music at the same time," Charles adds. 

This sort of censorship isn’t unique to the UK, either. In the United States, advocates including the Recording Academy are addressing the issue of artists’ lyrics being used against them. The Restoring Artistic Protection (RAP) Act was first introduced in 2022 and was reintroduced to Congress last April. At present, it has been enacted in two states: California and Louisiana.

Despite efforts to tamp it down, UK drill dominates internationally 

Many UK drill artists are second or third-generation immigrants from Africa, and UK drill beats often have a structure that’s influenced by African music. Unknown T is of Ugandan and Congolese descent, Headie One and LD are of Ghanaian origin, and Tion Wayne’s parents came from Nigeria. 

"One of the unique things about me as an artist is the intersection of my UK upbringing and my Nigerian heritage, and this is prominent throughout my music," says Dr. Adaku Agwunobi, an academic at the University of Oxford who also has a music career under the name Dr Adaku.

Her music spans a number of genres from Afrobeats to highlife to drill — something she thought would be a "seamless way to highlight the essence of my upbringing and heritage."

Perhaps in part because of its varied influences, UK drill is fast becoming one of the most dominant forms of drill internationally. Dr Adaku explains that she sees fusions of drill growing across the world — particularly in Nigeria, with some Nigerian artists starting to become popular in the UK too. She cites Psycho YP and Odumodublvck from Nigeria, as well as Ghana’s Asakaa Boys and FL EX from Egypt. 

In 2017, actor, comedian and rapper Michael Dapaah (a.k.a. Big Shaq) released "Man’s Not Hot" which sampled a drill instrumental used on 67 featuring Giggs' "Let’s Lurk." It soon became a viral success both in the UK and overseas — whereas UK drill before this was largely a success at home, "Man’s Not Hot" took it worldwide. 

Dapaah says he visited and performed in countries that previously had little awareness of UK rap or drill, and "Man’s Not Hot" became their introduction to the UK scene. The track has almost 300 million streams on Spotify; beyond London, the cities listening to the track the most are in Australia or Belgium. 

Dr. Charles says that UK drill is also on the rise in the U.S. — something that Dapaah has definitely been a factor in. A year after the release of "Man’s Not Hot," Dapaah was making YouTube videos with Kevin Hart, Tiffany Haddish, and Malcolm Lee. 

"I've had a couple of students who were asking me if I knew what various slang terms were. There are some pockets in L.A. and on the East Coast with an interest because our diction, the way we phrase things, and the way we ride over the beat are phenomenal to Americans," she says.

Despite challenges, UK drill is growing — and its male dominance is being confronted

Drill is often associated with young men and hyper-masculinity, but female artists such as Shaybo, TeeZandos, Ivorian Doll, and Abigail Asante are also making their mark on the genre. Asante says that she became a musician "by accident" after writing lyrics over an R&B instrumental and creating the track "The Situation" with Ivorian Doll. The track trended on YouTube and Twitter, and kickstarted their careers. 

"The moment you hear drill you automatically affiliate it with gangs, violence, drugs, and weapons," she says. "I wanted to change that, be unique, and have my own spin on that narrative."

The pair became the first UK drill duo to get over three million views and streams — something Asante credits to their audience being 70 percent female. The group also discusses female empowerment and confidence to "challenge a very male-dominated genre and prove that girls are just as talented."

Asante, however, has said that she’s decided to "hang my boots" with drill, moving onto genres like Afroswing and Afrobeats. "I think drill is wearing out and people are getting bored of it – I’m most definitely bored of drill, it’s too repetitive and being known as a ‘drill rapper’ doesn’t allow my versatility as an artist."

That said, she says that drill beats have a "contagious, unique, upbeat sound that automatically gets people dancing," while it’s also a way for people to express themselves and their personal experiences. 

Fumez admits that he doesn’t think about the future of drill too much, or look too far into the future. He suggests that it might get a new name, and points out similarities between drill, garage, and grime, and says that the international appeal of drill — with even huge stars like Drake getting involved —  "brings longevity."

Dr. Charles believes that UK drill will become the dominant form of drill, though with influence from other scenes, and will continue to grow and expand. New generations of listeners will gravitate to UK drill's DIY ethos and put their own tweaks on it.

"I think one of the reasons why it will continue to grow and continue to expand is because the UK’s major cities are diverse places and because of British history, international connections, people migrating, moving around," she says. "Music travels with people, music migrates with people."

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Central Cee performs in Madrid

Photo: Aldara Zarraoa/Redferns

news

5 International Hip-Hop Scenes To Watch Now

Acts around the globe are shifting away from imitating American artists, creating an audible international shift toward sounds that are truer to location. Read on for five countries with distinct hip-hop scenes worth checking out.

GRAMMYs/Dec 12, 2023 - 02:16 pm

Fifty years since the recognized beginning of hip-hop culture in the United States, its beats, rhymes and life have been inspiring artists and doing serious business around the world. These days, though, there’s an audible international shift away from imitating American acts and producing sounds that are truer to location.

"Overall, we’re definitely seeing the decline of the dominance of rap music on a global scale," notes Nima Etminan, COO of Empire. Headquartered in San Francisco, Empire is included among
Billboard’s 2023 International Power Players and has offices in New York, London, South Africa and Nigeria. An experienced A&R executive, Etminan is originally from Germany and frequently works from each base to scout and sign talent.

What
is working, Etminan has noticed, are emergent international styles that may count rap music and hip-hop culture as ingredients or influences. Artists around the globe are breaking new sonic ground, whether it’s Puerto Rico’s Bad Bunny rapping and singing, or the hip-hop appeal of the corridos by Mexico’s Peso Pluma.

"I think that the essence of African American culture when it comes to talking and dressing and stuff is definitely still there, but it’s just less because [America has] less global influence," he says. " Now everybody kind of has their own local scenes that are bigger. So the American stuff still plays into it, but just on a much smaller scale because they have their own heroes and their own superstars who are big that they are looking up to."

With all that in mind, GRAMMY.com asked Etminan and other global music minds to recommend international rap scenes that are worth watching now.

Brazil

In November, Brazilian hip-hop artists made a big impression at the 2023 Latin GRAMMYs. Planet Hemp and Criolo were the first to win the inaugural award for Best Portuguese-Language Urban Performance with their song "Distopia." They were nominated alongside three other Brazilian rap acts worth watching: Luccas Carlos, Dallas and Filipe Ret.

Empire, which is both a record label and distributor, just hired its first employee in Brazil. The company has good reason to watch and invest in this region.

"I think Brazil is one of the fastest rising areas," says Etminan. "I think as far as their own sound and culture that’s really big but hasn’t exploded outside of that yet, and hasn’t had mainstream success yet, it’s probably Brazil."

Read more: A Timeline Of Brazilian Hip-Hop: From The Ruas To The Red Carpet

France

French rap music may not be on the radar of the average American fan, but France is the second largest market in the world for hip-hop — behind only the United States.

"Take a look at the country's Top Spotify lists and it's strongly dominated by domestic artists in the genre who come from Paris, Marseille and from various regions across the country," notes Alexandra Greenberg, the U.S. consultant for CNM (Centre national de la musique), France’s national music office. "The country also has Les Flammes, an international awards show celebrating rap going into its second year this coming April."

Paris-based hip-hop journalist and author Epée Hervé Dingong suggests becoming acquainted with the likes of Ninho, an MC of Congolese descent influenced by American Southern rappers, who recently collaborated with Lil Baby. Dingong also pointed to Booba, who has had three NO. 1 albums and eight other Top 10 releases in France since his 2002 debut.

"Booba is not new," says Dingong, who is working on a book chronicling the history of the hip-hop mixtape, "but he is still the king." 

Nigeria

The world’s embrace of Afrobeats originated with Nigerian artist Fela Kuti, who was likened to be the James Brown of Africa. Current Nigerian superstars who are poised to eclipse that success internationally, like Burna Boy and Olamide, have grown up under the influence of the Kuti family (including Fela’s recording artist sons, Femi Kuti and Seun Kuti) and the allure of American rap.

Ahead of the 2024 GRAMMYs, the Recording Academy introduced a new category of Best African Music Performance, reflecting the continent’s current breakthroughs in the North American music business. And a remix of "Sittin’ on Top of the World" by Burna Boy featuring 21 Savage is one of the nominees for Best Melodic Rap Performance in 2024. Fellow nominees in the category are "Attention" by Doja Cat, "Spin Bout U" from Drake & 21 Savage, "All My Life" by Lil Durk feat. J. Cole, and SZA's "Low."

Though these artists are beloved around the world, the worsening economic climate in Nigeria has made it challenging for them to succeed at home, explains Etminan.

"The inflation in Nigeria was so crazy this year," he says, "and the Nigerian currency lost so much of its value, so a lot of the money these artists were making was devalued at the same time. So that’s stuff that plays into [their ability to work at home and] that’s really tough. And that’s outside of anyone’s control, you know?"

Read more: 2024 GRAMMYs: How The New Best African Music Performance GRAMMY Category Is A Massive Win For The World

South Africa

A&R executives like Etminan are still heavily focused on the talent and potential in South Africa, though the man who was arguably the biggest star in the South African scene with the most international appeal lost his life in 2023. AKA, an MC who was the top-selling South African hip-hop artist of all time, was shot and killed in Durban in February when his career was still on the rise. He was 35.

Presently, South Africa gets the most attention globally for amapiano, which takes influence more from house music and the more local kwaito music from the Nineties, but there is a growing cooperation and
collaboration with the South African rap world. Like most specifically rap scenes, South Africa’s is male-dominated, but a notable exception is Nadia Nakai, an Artist Of The Decade nominee at the South African Hip-Hop Awards and reality star in the Netflix series Young, Famous & African. Nakai and her contemporaries reflect an aspirational lifestyle in their music.

England

"The UK market for a long time was very tough," says Etminan, adding that the market is small, saturated, and generally concentrated around London. "Especially when it comes to hip-hop, a huge percentage of the Black population in the UK is centered around London and once you leave London it’s very white."

Hip-hop with an English accent may not have had as much success catching on internationally as other UK-bred styles like drum & bass and grime have, but a current set of stars are demanding the world’s attention.

"I think Central Cee is probably a perfect example of what can happen," Etminan adds. "Everybody loves Central Cee and I don’t know if part of it is his look — he’s very racially ambiguous, he’s good looking, girls love him. He makes music that obviously has a UK accent and stuff like that, but it’s very adaptable and catchy. I feel like Central Cee is probably the one that I hear played the most from people that just listen to regular American rap music [in England]."

Central Cee won two 2022 MOBO Awards for Best Male Act and Video Of The Year for his song "Doja," which was directed by Cole Bennett, the popular Chicago video director from Lyrical Lemonade. He celebrated his 25th birthday in 2023 with the release of Split Decision, a joint project with Mercury Prize-winning English rapper Dave, also 25 and a still-rising star who appeared on the UK series "Top Boy" (which became a US hit for Netflix). Cee is also bridging countries with collaborations such as "Eurovision," a song and video featuring rappers and producers from France, Spain, Italy and across the United Kingdom. 

Luckily, YouTube offers a free passport to experiencing the creativity from these scenes and artists as well as music from all across the planet. A true benefit of the streaming age is that hip-hop fans of any age who appreciate originality, flow and bumping beats can learn about how an American-bred art form has inspired the world.

6 Highlights From "A GRAMMY Salute To 50 Years Of Hip-Hop": Performances From DJ Jazzy Jeff & The Fresh Prince, Queen Latifah, Common & More

Ryan Tedder Press Photo 2024
Ryan Tedder

Photo: Jeremy Cowart

interview

Behind Ryan Tedder's Hits: Stories From The Studio With OneRepublic, Beyoncé, Taylor Swift & More

As OneRepublic releases their latest album, the group's frontman and pop maverick gives an inside look into some of the biggest songs he's written — from how Beyoncé operates to Tom Cruise's prediction for their 'Top Gun' smash.

GRAMMYs/Jul 15, 2024 - 03:46 pm

Three months after OneRepublic began promoting their sixth album, Artificial Paradise, in February 2022, the band unexpectedly had their biggest release in nearly a decade. The pop-rock band's carefree jam, "I Ain't Worried," soundtracked Top Gun: Maverick's most memeable scene and quickly became a global smash — ultimately delaying album plans in favor of promoting their latest hit.

Two years later, "I Ain't Worried" is one of 16 tracks on Artificial Paradise, which arrived July 12. It's a seamless blend of songs that will resonate with longtime and newer fans alike. From the layered production of "Hurt," to the feel-good vibes of "Serotonin," to the evocative lyrics of "Last Holiday," Artificial Paradise shows that OneRepublic's sound is as dialed-in as it is ever-evolving.

The album also marks the end of an era for OneRepublic, as it's the last in their contract with Interscope Records. But for the group's singer, Ryan Tedder, that means the future is even more exciting than it's been in their entire 15-year career.

"I've never been more motivated to write the best material of my life than this very moment," he asserts. "I'm taking it as a challenge. We've had a lot of fun, and a lot of uplifting records for the last seven or eight years, but I also want to tap back into some deeper material with the band."

As he's been prepping Artificial Paradise with his OneRepublic cohorts, Tedder has also been as busy as he's ever been working with other artists. His career as a songwriter/producer took off almost simultaneously with OneRepublic's 2007 breakthrough, "Apologize" (his first major behind-the-board hit was Leona Lewis' "Bleeding Love"); to this day he's one of the go-to guys for pop's biggest names, from BLACKPINK to Tate McRae.

Tedder sat down with GRAMMY.com to share some of his most prominent memories of OneRepublic's biggest songs, as well as some of the hits he's written with Beyoncé, Adele, Taylor Swift and more.

OneRepublic — "Apologize," 'Dreaming Out Loud' (2007)

I was producing and writing other songs for different artists on Epic and Atlantic — I was just cutting my teeth as a songwriter in L.A. This is like 2004. I was at my lowest mentally and financially. I was completely broke. Creditors chasing me, literally dodging the taxman and getting my car repoed, everything.

I had that song in my back pocket for four years. A buddy of mine just reminded me last month, a songwriter from Nashville — Ashley Gorley, actually. We had a session last month, me, him and Amy Allen, and he brought it up. He was like, "Is it true, the story about 'Apologize'? You were completely broke living in L.A. and Epic Records offered you like 100 grand or something just for the right to record the song on one of their artists?"

And that is true. It was, like, 20 [grand], then 50, then 100. And I was salivating. I was, like, I need this money so bad. And I give so many songs to other people, but with that song, I drew a line in the sand and said, "No one will sing this song but me. I will die with this song." 

It was my story, and I just didn't want anyone else to sing it. It was really that simple. It was a song about my past relationships, it was deeply personal. And it was also the song that — I spent two years trying to figure out what my sound was gonna be. I was a solo artist… and I wasn't landing on anything compelling. Then I landed on "Apologize" and a couple of other songs, and I was like, These songs make me think of a band, not solo artist material. So it was the song that led me to the sound of OneRepublic, and it also led me to the idea that I should start a band and not be a solo artist.

We do it every night. I'll never not do it. I've never gotten sick of it once. Every night that we do it, whether I'm in Houston or Hong Kong, I look out at the crowd and look at the band, and I'm like, Wow. This is the song that got us here.

Beyoncé — "Halo," 'I Am…Sacha Fierce' (2008)

We were halfway through promoting Dreaming Out Loud, our first album. I played basketball every day on tour, and I snapped my Achilles. The tour got canceled. The doctor told me not to even write. And I had this one sliver of an afternoon where my wife had to run an errand. And because I'm sadistic and crazy, I texted [songwriter] Evan Bogart, "I got a three-hour window, race over here. Beyoncé called me and asked me to write her a song. I want to do it with you." He had just come off his huge Rihanna No. 1, and we had an Ashley Tisdale single together.

When you write enough songs, not every day do the clouds part and God looks down on you and goes, "Here." But that's what happened on that day. I turn on the keyboard, the first sound that I play is the opening sound of the song. Sounds like angels singing. And we wrote the song pretty quick, as I recall. 

I didn't get a response [from Beyoncé after sending "Halo" over], which I've now learned is very, very typical of her. I did Miley Cyrus and Beyoncé "II MOST WANTED" [from COWBOY CARTER] — I didn't know that was coming out 'til five days before it came out. And when I did "XO" [from 2013's Beyoncé], I found out that "XO" was coming out 12 hours before it came out. That's how she operates.

OneRepublic — "Good Life," 'Waking Up' (2009)

["Good Life"] was kind of a Hail Mary. We already knew that "All the Right Moves" would be the first single [from Waking Up]. We knew that "Secrets" was the second single. And in the 11th hour, our engineer at the time — who I ended up signing as a songwriter, Noel Zancanella — had this drum loop that he had made, and he played it for Brent [Kutzle] in our band. Brent said, "You gotta hear this drum loop that Noel made. It's incredible."

He played it for me the next morning, and I was like, "Yo throw some chords to this. I'm writing to this today." They threw some chords down, and the first thing out of my mouth was, [sings] "Oh, this has gotta be the good life." 

It's the perfect example of, oftentimes, the chord I've tried to strike with this band with some of our bigger records, [which] is happy sad. Where you feel nostalgic and kind of melancholic, but at the same time, euphoric. That's what those chords and that melody did for me.

I was like, "Hey guys, would it be weird if I made the hook a whistle?" And everyone was like, "No! Do not whistle!" They're like, "Name the last hit song that had a whistle." And the only one I could think of was, like, Scorpion from like, 1988. [Laughs.] So I thought, To hell with it, man, it's been long enough, who cares? Let's try it. And the whistle kind of made the record. It became such a signature thing.

Adele — "Rumour Has It," '21' (2011)

"Rumour Has It" was the first song I did in probably a four year period, with any artist, that wasn't a ballad. All any artist ever wanted me to write with them or for them, was ballads, because of "Halo," and "Apologize" and "Bleeding Love."

I begged [Adele] to do a [song with] tempo, because we did "Turning Tables," another ballad. She was in a feisty mood [that day], so I was like, "Okay, we're doing a tempo today!"

Rick Rubin was originally producing the whole album. I was determined to produce Adele, not just write — because I wanted a shot to show her that I could, and to show myself. I stayed later after she left, and I remember thinking, What can I do in this record in this song that could be so difficult to reproduce that it might land me the gig?

So I intentionally muted the click track, changed the tempo, and [created that] whole piano bridge. I was making it up as I went. When she got in that morning. I said, "I have a crazy idea for a bridge. It's a movie." She listens and she says, "This is really different, I like this! How do we write to this?" 

I mean, it was very difficult. [But] we finished the song. She recorded the entire song that day. She recorded the whole song in one take. I've never seen anyone do that in my life — before or since.

Then I didn't hear from her for six months. Because I handed over the files, and Rick Rubin's doing it, so I don't need to check on it. I randomly check on the status of the song — and at this point, if you're a songwriter or producer, you're assuming that they're not keeping the songs. Her manager emails my manager, "Hey, good news — she's keeping both songs they did, and she wants Ryan to finish 'Rumour Has It' production and mix it." 

When I finally asked her, months later — probably at the GRAMMYs — I said, "Why didn't [Rick] do it?" She said, "Oh he did. It's that damn bridge! Nobody could figure out what the hell you were doing…It was so problematic that we just gave up on it."

OneRepublic — "Counting Stars," 'Native' (2013)

I was in a Beyoncé camp in the Hamptons writing for the self-titled album. [There were] a bunch of people in the house — me, Greg Kurstin, Sia — it was a fun group of people. I had four days there, and every morning I'd get up an hour and a half before I had to leave, make a coffee, and start prepping for the day. On the third day, I got up, I'm in the basement of this house at like 7 in the morning, and I'm coming up with ideas. I stumble across that chord progression, the guitar and the melody. It was instant shivers up my spine. 

"Lately I've been losing sleep, dreaming about the things that we could be" is the only line that I had. [My] first thought was, I should play this for Beyoncé, and then I'm listening to it and going, This is not Beyoncé, not even remotely. It'd be a waste. So I tabled it, and I texted the guys in my band, "Hey, I think I have a potentially really big record. I'm going to finish it when I get back to Denver."

I got back the next week, started recording it, did four or five versions of the chorus, bouncing all the versions off my wife, and then eventually landed it. And when I played it for the band, they were like, "This is our favorite song."

Taylor Swift — "Welcome to New York," '1989' (2014)

It was my second session with Taylor. The first one was [1989's] "I Know Places," and she sent me a voice memo. I was looking for a house in Venice [California], because we were spending so much time in L.A. So that whole memory is attached to me migrating back to Los Angeles. 

But I knew what she was talking about, because I lived in New York, and I remember the feeling — endless possibilities, all the different people and races and sexes and loves. That was her New York chapter. She was so excited to be there. If you never lived there, and especially if you get there and you've got a little money in the pocket, it is so exhilarating.

It was me just kind of witnessing her brilliant, fast-paced, lyrical wizardry. [Co-producer] Max [Martin] and I had a conversation nine months later at the GRAMMYs, when we had literally just won for 1989. He kind of laughed, he pointed to all the other producers on the album, and he's like, "If she had, like, three more hours in the day, she would just figure out what we do and she would do it. And she wouldn't need any of us." 

And I still think that's true. Some people are just forces of nature in and among themselves, and she's one of them. She just blew me away. She's the most talented top liner I've ever been in a room with, bar none. If you're talking lyric and melody, I've never been in a room with anyone faster, more adept, knows more what they want to say, focused, efficient, and just talented.

Jonas Brothers — "Sucker," 'Happiness Begins' (2019)

I had gone through a pretty dry spell mentally, emotionally. I had just burned it at both ends and tapped out, call it end of 2016. So, really, all of 2017 for me was a blur and a wash. I did a bunch of sessions in the first three months of the year, and then I just couldn't get a song out. I kept having, song after song, artists telling me it's the first single, [then] the song was not even on the album. I had never experienced that in my career.

I went six to nine months without finishing a song, which for me is unheard of. Andrew Watt kind of roped me back into working with him. We did "Easier" for 5 Seconds of Summer, and we did some Sam Smith and some Miley Cyrus, and right in that same window, I did this song "Sucker." Two [or] three months later, Wendy Goldstein from Republic [Records] heard the record, I had sent it to her. She'd said, very quietly, "We're relaunching the Jonas Brothers. They want you to be involved in a major way. Do you have anything?" 

She calls me, she goes, "Ryan, do not play this for anybody else. This is their comeback single. It's a No. 1 record. Watch what we're gonna do." And she delivered.

OneRepublic — "I Ain't Worried," 'Top Gun: Maverick' Soundtrack (2022)

My memory is, being in lockdown in COVID, and just being like, Who knows when this is going to end, working out of my Airstream at my house. I had done a lot of songs for movies over the years, and [for] that particular [song] Randy Spendlove, who runs [music at] Paramount, called me.

I end up Zooming with Tom Cruise [and Top Gun: Maverick director] Jerry Bruckheimer — everybody's in lockdown during post-production. The overarching memory was, Holy cow, I'm doing the scene, I'm doing the song for Top Gun. I can't believe this is happening. But the only way I knew how to approach it, rather than to, like, overreact and s— the bed, was, It's just another day.

I do prescription songs for movies, TV, film all the time. I love a brief. It's so antithetical to most writers. I'm either uncontrollably lazy or the most productive person you've ever met. And the dividing line between the two is, if I'm chasing some directive, some motivation, some endpoint, then I can be wildly productive.

I just thought, I'm going to do the absolute best thing I can do for this scene and serve the film. OneRepublic being the performing artist was not on the menu in my mind. I just told them, "I think you need a cool indie band sounding, like, breakbeat." I used adjectives to describe what I heard when I saw the scene, and Tom got really ramped and excited. 

You could argue [it's the biggest song] since the band started. The thing about it is, it's kind of become one of those every summer [hits]. And when it blew up, that's what Tom said. He said, "Mark my words, dude. You're gonna have a hit with this every summer for, like, the next 20 years or more." 

And that's what happened. The moment Memorial Day happened, "I Ain't Worried" got defrosted and marched itself back into the top 100.

Tate McRae — "Greedy," 'THINK LATER' (2023)

We had "10:35" [with Tiësto] the previous year that had been, like, a No. 1 in the UK and across Europe and Australia. So we were coming off the back of that, and the one thing she was clear about was, "That is not the direction of what I want to do."

If my memory serves me correct, "greedy" was the next to last session we had. Everything we had done up to that point was kind of dark, midtempo, emotional. So "greedy" was the weirdo outlier. I kept pushing her to do a dance record. I was like, "Tate, there's a lot of people that have great voices, and there's a lot of people who can write, but none of those people are professional dancers like you are. Your secret weapon is the thing you're not using. In this game and this career, you've got to use every asset that you have and exploit it."

There was a lot of cajoling. On that day, we did it, and I thought it was badass, and loved it. And she was like, "Ugh, what do we just do? What is this?"

So then it was just, like, months, months and months of me constantly bringing that song back up, and playing it for her, and annoying the s— out of her. And she came around on it. 

She has very specific taste. So much of the music with Tate, it really is her steering. I'll do what I think is like a finished version of a song, and then she will push everyone for weeks, if not months, to extract every ounce of everything out of them, to push the song harder, further, edgier — 19 versions of a song, until finally she goes, "Okay, this is the one." She's a perfectionist.

OneRepublic — "Last Holiday," 'Artificial Paradise' (2024)

I love [our latest single] "Hurt," but my favorite song on the album is called "Last Holiday." I probably started the beginning of that lyric, I'm not joking, seven, eight years ago. But I didn't finish it 'til this past year.

The verses are little maxims and words of advice that I've been given throughout the years. It's almost cynical in a way, the song. When I wrote the chorus, I was definitely in kind of a down place. So the opening line is, "So I don't believe in the stars anymore/ They never gave me what I wished for." And it's, obviously, a very not-so-slight reference to "Counting Stars." But it's also hopeful — "We've got some problems, okay, but this isn't our last holiday." 

It's very simple sentiments. Press pause. Take some moments. Find God before it all ends. All these things with this big, soaring chorus. Musically and emotionally and sonically, that song — and "Hurt," for sure — but "Last Holiday" is extremely us-sounding. 

The biggest enemy that we've had over the course of 18 years, I'll be the first to volunteer, is, this ever-evolving, undulating sound. No one's gonna accuse me of making these super complex concept albums, because that's just not how my brain's wired. I grew up listening to the radio. I didn't grow up hanging out in the Bowery in CBGBs listening to Nick Cave. So for us, the downside to that, and for me doing all these songs for all these other people, is the constant push and pull of "What is their sound? What genre is it?" 

I couldn't put a pin in exactly what the sound is, but what I would say is, if you look at the last 18 years, a song like "Last Holiday" really encompasses, sonically, what this band is about. It's very moving, and emotional, and dynamic. It takes me to a place — that's the best way for me to put it. And hopefully the listener finds the same.

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NCT 127 Essential Songs
NCT 127

Photo courtesy of SM Entertainment

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NCT 127 Essential Songs: 15 Tracks You Need To Know From The K-Pop Juggernauts

Eight years after their debut, NCT 127 have released their sixth studio album, 'WALK.' Before you dive in, press play on this chronological list of NCT 127 hits and deep cuts that show their musical ingenuity — from "Highway to Heaven" to "Pricey."

GRAMMYs/Jul 15, 2024 - 02:55 pm

In the K-pop industry, the Neo Culture Technology juggernaut stands out as a cosmopolitan universe. The project is characterized by its highly experimental approach, where each of NCT's subgroups contribute a unique twist.

This is especially true of NCT 127. Comprised of Taeyong, Taeil, Jaehyun, Johnny, Yuta, Doyoung, Jungwoo, Mark, and Haechan, NCT 127's identity was forged via innovative arrangements that defy convention.

During their rookie days, this ahead-of-its-time strategy felt polarizing and raised a few eyebrows. However, after some years of ambivalence (and with some lineup changes in between), they exploded in popularity during the early pandemic with their second studio album, NCT #127: Neo Zone. This record gave them their first title as million sellers, significantly increasing their listeners globally — many of whom embraced the group's music as an escape during quarantine.

Read more: Breaking Down The NCT System, From The Rotational NCT U To The Upcoming NCT Tokyo

Today, they are more influential than ever and their sound is more accepted in the ever-expanidng scope of K-pop. Nonetheless, some K-pop listeners tend to pigeonhole the group as "noise," despite having a diverse catalog and some of the best vocalists of their generation.

Nearly coinciding with their eighth anniversary, NCT 127 released their sixth studio album, WALK on July 15. To mark this occasion, GRAMMY.com presents a song list — in chronological order — demonstrating their musical geniality, which extends far beyond the public's usual perception. 

"Switch"

The group's first mini-album, NCT #127, laid the foundations of their audacious sound and paired it with vocal finesse. To wit, the lead single "Fire Truck" arrived as an unapologetic disruptor shaking up the K-pop industry.

But the bookends of the EP are uniquely contrasting. Whereas "Fire Truck" opens with bold posturing, the outlier "Switch" concludes the ride with a more lighthearted and youthful production. In a way, this song could also be considered a prelude to the NCT universe, as it was recorded a year before NCT 127's debut, and it features members of other NCT iterations — like WayV and Dream — when they were still trainees. 

"Limitless"

The name of this track is a statement of the group's boundary-pushing ethos. True to form, the song is built over a hammering backbone and lengthy synths that bite. The chorus is the highlight; its dynamic explosion of vocals only intensifies the momentum. And while the Korean version is strong, it could be argued that the Japanese rendition imbues the song with new layers of depth that truly elevate it.

It’s worth mentioning that, during the Limitless era, Doyoung and Johnny were added to the lineup, marking NCT 127’s first release with nine members — a move consistent with the original (now-defunct) concept of the NCT system.

"Sun & Moon"

Some songs are crafted for faraway souls and to offer solace to the aching heart. That's why "Sun and Moon," an evocative B-side from NCT 127's third extended play, exists as an unmissable gem.

It's a lyrical tale of longing, where Taeil, Doyoung, Johnny, Taeyong, Jaehyun, and Yuta serenade a distant love, hoping the gap will shrink and a reunion will come. The arrangement is understated but dream-like, and when the pre-chorus arrives, the most beautiful lines are unveiled: "When my moon rises/ Your sun rises as well/ Under the same sky/ In this different time/ Our hearts are connected/ Under the same sky."

"Come Back"

Co-created by GRAMMY-nominated producer Mike Daley and multi-instrumentalist Mitchell Owens, "Come Back" exemplifies maximalism, undulating between intensity and elegance.

"One of the standout aspects of this song is the creative use of chops throughout the track," Daley tells GRAMMY.com. "Even though the arrangement follows a pretty standard structure for us, these chops add a unique flavor that sets 'Come Back' apart. We got to be more experimental [for this track] and bring in some unusual elements."

The voices of Taeil and Doyoung prominently take center stage, infusing potency that ensures smooth progressions throughout the production.

"Lips"

Featured on the group's first Japanese studio album, Awaken, "Lips" is an unjustly overlooked cut that blends sensuality with hypnotizing Latin rhythms. The deeper you are immersed in it, the more enchanting it becomes, casting a spell over your mind.

Its minimalist formula is effective, and the lyrics hint at a compelling journey: "Your lips come and take me to the place to go/ The place you would know where you should go." Sometimes, less is more, and the impact can be equally powerful.

"Highway to Heaven"

"Highway to Heaven" shines as one of the crown jewels in NCT 127's discography, praised not only for its cathartic production but also for marking a turnaround in their artistry. It sees them delving into more subdued and ethereal soundworlds.

A pre-release single from their fourth mini album, We Are Superhuman, the instrumental is woven with buzzy percussion and silken guitar strings. The group's vocal prowess truly exhilarates, crescendoing a declaration of freedom during the chorus: "We'll take the highway to heaven/ Any time, anywhere I feel you/ You and I, highway to heaven/ This place where we're together is heaven." 

The track reaches its pinnacle with an interlude guided by Jungwoo's velvety delivery, eventually setting the stage for Haechan's soaring voice.

"Superhuman"

"Superhuman," the lead single from We Are Superhuman, is a timeless masterpiece. The avant garde song showcases the group's expansive adaptability, exchanging their usual edge for intricate sophistication.

American singer/songwriter Adrian Mckinnon — a frequent collaborator of SM Entertainment, home of the NCT project — teamed up with South Korean producers TAK and 1Take to bring the song to life, and he recalls being "blown away" when he listened to the instrumental. "All the glitches and stutters immediately gave nostalgia," Mckinnon tells GRAMMY.com, noting the sound choices reminded him of old school video games. "[The song] kind of sits in its own lane, maybe somewhere between glitch funk and glitch hop. Maybe a little Daft Punky too?"

Mckinnon says he sat with the instrumental track for half an hour before recording his vocal ideas. "I wanted to absorb it in its entirety before trying anything."

He also explains that they created the song without a specific group in mind, so he was excited to discover the song was placed with NCT 127. "I think this speaks to the versatile nature of the group because they executed the track very well and were able to make it their own. It's easily one of my favorite songs I've been a part of."

"Love Me Now"

Another piece from Daley and Owens, "Love Me Now" pulses with gentleness and heartwarming nostalgia. It's a song made for those days when everything feels right in place. 

Daley recalled working on "Love Me Now" during a K-pop songwriting camp in Seoul, and says he refined an existing track. "Most of our stuff is tailor-made for artists in Korea, but this track was very much a U.S. pop/dance radio-sounding track," he says. "It doesn't feature a ton of sections, switch-ups, or the musically intricate bridge that a lot of our K-pop songs normally have. It's very minimalistic, bright, and centered, and sometimes that's all you need."

He observes the creation process of "Love Me Now" was more straightforward than "Come Back," as the latter contains the usual elaborateness of K-pop productions. "That simplicity in ['Love Me Now'] lent itself to making a very catchy, memorable record that was easy to digest."

"NonStop"

By NCT standards, "NonStop" — from the repackaged album NCT #127 Neo Zone: The Final Round — is a B-side that overflows with the potential of a lead single. It's an amalgam of unburdened rap verses and cohesive vocals that glide effortlessly across a cutting-edge production.

Adrian Mckinnon explains that he and Kenzie chose the track from a selection created by the British production duo LDN Noise due to the magnetic pull of the intro. "The arpeggiated tones and the crazy melody of the lead synth immediately took us to the future," he says. "The chord progression and the rising energy out of the pre-chorus — it all felt like some high-speed race through some futuristic city."

The development of the structure proved quite challenging, but the end result encapsulated the intended concept. "Listening to it in its final form, you would think the sections were obvious, but each of the melody and topline — including others that didn't make the song — all felt quite hooky," McKinnon shares. "But since you only have so much 'song,' you must pick your favorite bits and massage the ideas together. That's how we arrived at what 'NonStop' came to be."

"First Love"

A burgeoning romance transforms into the dulcet melodies that define "First Love," a B-side from NCT 127's second Japanese EP, Loveholic, released in February 2021. Excitement beams throughout the lines of the song, capturing the world of possibilities that come with finding the person you've always dreamed of.

When the group leans towards professing love in all its shapes, they do so with a rawness that percolates through their voices, easily perceptible to all. And here, they opt for a playful and tender side.

"Breakfast"

Off of their third full-length album, Sticker, "Breakfast" is distinguished by its harmonic richness and stunning vocal arrangements.\

The track emerged from a collaboration in which Swedish producer Simon Petrén devised the sonic framework, complemented by GRAMMY-winning songwriter Ninos Hanna and songwriter/producer Andreas Öberg. "As the melody ideas evolved, the song was also developed and built up to match the topline," Öberg tells GRAMMY.com. "The original demo was called 'Breakfast' and tailor-made for [the group]. SM Entertainment decided to release this song with them shortly after we submitted it." 

Öberg describes the composition as "an interesting hybrid," with the original demo molded to be "a modern dance/house record while still using advanced chord progressions not only with influences from jazz and fusion."

He also cites Michael Jackson as an inspiration, drawing from "his unique style of switching between minor and major tonalities." 

"Favorite (Vampire)"

After releasing Sticker, NCT 127 wasted no time and quickly followed up with a repackaged album centered around the hauntingly resonant "Favorite." A brainchild of Kenzie, American producer Rodney "Darkchild" Jerkins, and singer/songwriter Rodnae "Chikk" Bell, this record is the most tempered of all the NCT 127's title tracks.

A whistling sample introduces a thumping trap beat that rapidly unfolds into piercing lines — courtesy of Taeyong and Mark — that slice through the song. But as we hit the road toward the chorus, "Favorite" veers into a more vocally-driven approach, a splendid transition that balances its core. In classic SM style, the bridge is a triumph, with Doyoung, Taeil, and Haechan pouring their hearts out as if they've been shattered into a hundred pieces.

"Angel Eyes"

Listening to "Angel Eyes," a cut nestled in the middle of their most recent release, Fact Check, is akin to a healing escape. From the first seconds, pure bliss fills the air and quickly transforms into an open invitation to lose ourselves in the music.

"Paradise, like an angel fly/ With your wings, make me fly through the brilliant world/ My delight in all the days and nights/ Even in darkness, make me dream the greatest dream," they sing in the last chorus, prescribing optimism atop a layering reminiscent of the '80s.

"Pricey"

One of WALK's B-sides, "Pricey" boasts a delightful instrumental with thick basslines and a fusion of piano and guitar chords. Although the rapped chorus momentarily threatens to stall the pace, vibrant ad-libs — growing more captivating as the song progresses — quickly pick it back up, perfectly aligning the overall effort with their unique sound.


"Pricey"
was originally intended for the American market, which makes it all the more inexplicable that it was tucked away in the NCT 127 vault for so long. Thankfully, it's now receiving the spotlight it deserves – it's simply too remarkable to remain unearthed.

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Blxst press photo
Blxst

Photo: Amy Lee

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5 Rising L.A. Rappers To Know: Jayson Cash, 310babii & More

From San Diego to the Bay Area, Seattle and beyond, the West Coast bursts with talent. Los Angeles is at the heart of this expanse, and these five rappers are just a few who are showcasing the vibrant sounds of West Coast hip-hop.

GRAMMYs/Jul 15, 2024 - 01:36 pm

GRAMMY winners Kendrick Lamar and Mustard have long repped their California roots. Earlier this summer, their powerhouse anthem "Not Like Us"  brought West Coast rap back to its roots and shone a global spotlight on the scene. 

Lamar and Mustard are at the forefront of a renaissance in West Coast rap. Their shared roots in Southern California cities — Mustard from Los Angeles and Kendrick from Compton — adds authenticity and resonance to their partnership. Their undeniable chemistry was on display in the video for "Not Like Us," which received a million views less than an hour after its release.

Mustard's signature beats and Lamar's profound lyricism has resurfaced the sound and culture that makes West Coast rap so unique and paved the way for a new generation of artists. All signs suggest that another impactful collaboration may appear on Mustard's upcoming album, Faith of A Mustard Seed.

Learn more: A Guide To Southern California Hip-Hop: Definitive Releases, Artists & Subgenres From L.A. & Beyond

Kendrick Lamar headlined the electrifying Pop Out concert on Juneteenth, which also featured sets from Mustard and DJ Hed. The event saw a handful of L.A. rappers, opening for Lamar in a showcase of  the vibrant talent that defines the region's rap scene.

The West Coast is a vast reservoir of talent, stretching from the Bay Area to Seattle. At the heart of this creative expanse is Los Angeles, which brings fresh perspectives, innovative styles, and renewed energy to hip-hop, ensuring the genre thrives. With the stage set for these newcomers to shine, it's the perfect time to take a closer look at some of the rising talents poised to impact the rap scene. While this list only scratches the surface, it offers a glimpse into the diverse and exciting talent from SoCal, the epicenter of the West.

Blxst

Arising from Los Angeles, Blxst initially played the background as a producer but soon demonstrated his ability to excel across all facets of music creation. Blxst's breakout moment came with his platinum-certified single "Chosen," which solidified his place in the music industry. His collaboration on Kendrick Lamar's "Die Hard" from Mr. Morale And The Big Steppers further showcased his skill for crafting hooks that elevate tracks, resulting in two GRAMMY nominations.

As he prepares to release his debut album, I'll Always Come Find You on July 19, Blxst stands at a pivotal point in his career. With a great resume already to his name, his forthcoming album promises to showcase his undeniable talent and leave a lasting impact on the West Coast music scene.

Bino Rideaux

Bino Rideaux is a South Central native and frequent collaborator with the GRAMMY-winning rapper Nipsey Hussle. He is the only artist to have a joint project with Hussle, No Pressure, released before the prolific rapper's untimely death. Rideaux has hinted at having a treasure of unreleased music with Hussle, saved for the perfect moment and album.

Rideaux  is known for creating tracks that get the city outside and dancing. He has made three beloved projects with Blxst, titled Sixtape, Sixtape 2, and Sixtape 3 resulting in sold-out shows and a special place in West Coast Rap fans' hearts. Endorsed by industry heavyweights like Young Thug, Rideaux continues to carve his path at his own pace. His journey is nothing short of a marathon, echoing the enduring legacy of his mentor.

Read more: Nipsey Hussle's Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap's Next Generation

Kalan.FrFr

Kalan.FrFr, whose name stands for "For Real For Real," is an artist whose music is as genuine as his name suggests. Growing up in Compton and Carson, Kalan.FrFr has always stayed true to his roots, and exudes the unyielding confidence essential to making it in the City of Angels.

His breakthrough mixtape, TwoFr, showcased his ability to shine without major features, delivering verses with catchy hooks and melodic rap. He's shown he's not confined to one sound, delivering vulnerable tracks like "Going Through Things'' and "Never Lose You." His EP Make the West Great Again, Kalan.FrFr both proves his loyalty to his origins and highlights his versatility. Kalan.FrFr's signature punch-in, no-writing-lyrics-down style keeps his fans on their toes, ensuring that whatever comes next is unpredictable but authentic.

Jayson Cash

Jayson Cash, a rapper hailing from Carson — the same city as TDE artist Ab-Soul — stays true to West Coast rap, from his lyrics to his beat selection. Listening to Jayson Cash's music is like diving into a vivid life narrative. His prowess as a lyricist and storyteller shines through in every verse. He gives his fans an insight into his journey, making it a relatable music experience.

Cash made waves with his debut mixtape, Read The Room, and scored a Mustard beat on the song "Top Down." Two years later, their collaboration continues, with Cash writing on Mustard's upcoming album. Though often seen as an underdog, Cash is not to be underestimated, earning cosigns from West Coast legends like Suga Free and Snoop Dogg. His latest project, Alright Bet, includes a notable feature from Dom Kennedy.

310babii

310babii has achieved platinum-selling status at just 18 years old, while successfully graduating high school.  Yet 310babii's career began in seventh grade, when he recording songs on his phone showing early signs of motivation and creativity. His 2023 breakout hit "Soak City (Do It)" quickly gained traction on TikTok — and caught the ears of Travis Scott and NFL player CJ Stroud.

As the song grew in popularity, it led to a remix produced by Mustard, who invited the Inglewood native to join him onstage during his set at The Pop Out. 310babii's innovative spirit shines through in his distinctive visuals, exemplified by the captivating video for his song "Back It Up." His recent debut album, Nights and Weekends, released in February, underscores his evolving talent and promise within the music industry.

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