meta-scriptWarner Music’s Play On Fest Will Livestream Past Performances From Coldplay, Cardi B, Bruno Mars, Ed Sheeran, Lil Uzi Vert & More | GRAMMY.com

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Warner Music’s Play On Fest Will Livestream Past Performances From Coldplay, Cardi B, Bruno Mars, Ed Sheeran, Lil Uzi Vert & More

All revenue raised from the two-night streaming event will directly benefit the World Health Organization

GRAMMYs/Apr 22, 2020 - 03:01 am

Warner Music Group is set to host its virtual Play On Festival as a benefit to the World Health Organization’s COVID-19 Solidarity Response Fund. Running April 24–26, Play On Fest will livestream a series of performances from previously recorded concerts of the label group’s most notable artists including Coldplay, Cardi B, Bruno Mars, Ed Sheeran, Lil Uzi Vert, Janelle Monae, Twenty One Pilots, Panic! At the Disco, Roddy Ricch, Charli XCX, Gucci Mane and others.

The three-day live event will kick off with LL Cool J at 12 p.m. ET on Friday, April 24. Watch the livestream below.

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For more information on the full lineup, how to set a reminder for the event and to shop the official festival merch collection, visit the Play On website here. Additional info on the World Health Organization and the global fight against the coronavirus pandemic is available here.

You can also join the Recording Academy in directly supporting artists, music communities and industry employees in need during this time by donating to and sharing the MusiCares COVID-19 Relief Fund.

Lady Gaga, The Naked And Famous, Bruno Major & More Artists Talk Staying Grounded During Quarantine

 

Ice Spice performs at the Sahara Tent during the 2024 Coachella Valley Music and Arts Festival at Empire Polo Club on April 13, 2024 in Indio, California.
Ice Spice

Photo: Matt Winkelmeyer

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New Music Friday: Listen To New Songs From Ice Spice, Ariana Grande, Post Malone, Coldplay & More

As we slip into summer, get the season started by listening to these new songs, albums and collaborations from Gracie Abrams, Kygo, The Joy and more that dropped on June 21.

GRAMMYs/Jun 21, 2024 - 05:52 pm

The first New Music Friday of the summer delivers us fresh jams packed with exciting collaborations and debuts.

This week features releases from big name, genre-crossing collaborations, including Ariana Grande's remix of "the boy is mine" with Brandy and Monica, and Post Malone teaming up with Blake Shelton on their new track "Pour Me a Drink." As you build your new summer playlist, make sure you don't miss out on these ten must-hear tunes.  

Ice Spice — "Phat Butt"

After a massive year with the release of her EP Like..? and four nominations at the 2024 GRAMMYs, Ice Spice is ready to level up once again with her newest single, "Phat Butt." With self-assured lyricism on top of a classic drill beat that is true to her sound, the track serves as the second single to be released from her debut album, Y2K!. "Phat Butt" comes as both a message to those who lacked belief in Ice Spice’s music career, but also as a quintessential summer anthem.

In the self-directed music video, the rapper is shown performing in front of a wall of graffiti with grainy video filters, emphasizing the Y2K feel. Ice Spice is set to take on her Y2K World Tour next month and it's no doubt that this "Phat Butt" will be a highlight on her setlist.

Explore More: The Rise Of Ice Spice: How The "Barbie World" Rapper Turned Viral Moments Into A Full-On Franchise 

Ariana Grande, Brandy, & Monica — "the boy is mine (remix)"

When asking different groups who sings the song "the boy is mine," you're likely to get two answers. Some will say pop star Ariana Grande, while others will think of the original 1998 R&B hit by Brandy and Monica, which won the GRAMMY for Best R&B Performance By A Duo Or Group With Vocal in 1999. Doubling down on the shared name of the track and bridging the generational gap among music lovers, Grande, Brandy, and Monica have come together for a fresh remix of "the boy is mine," and the internet couldn't be more ecstatic. 

"My deepest and sincerest thank you to Brandy and Monica, not only for joining me for this moment, but for your generosity, your kindness, and for the countless ways in which you have inspired me," said Grande in an Instagram post announcing the collaboration. "This is in celebration of you both and the impact that you have had on every vocalist, vocal producer, musician, artist that is creating today."

Read More: 5 Takeaways From Ariana Grande's New Album Eternal Sunshine 

Post Malone & Blake Shelton — "Pour Me a Drink"

Post Malone has been dipping his toes into the country genre for some time now and fans have been anxiously awaiting his promised western era post Cowboy Carter.

Malone and Shelton first ignited excitement with a sneak peek of their song, "Pour Me a Drink" at the CMA Fest earlier this month. Since Posty announced the official release on Instagram, fans have eagerly awaited its arrival on streaming services. The track serves as a tantalizing preview of Post Malone's upcoming country album, F-1 Trillion, coming August 16. 

Read More: Post Malone's Country Roots: 8 Key Moments In Covers and Collaborations 

Coldplay — "feelslikeimfallinginlove"

Coldplay has been generating excitement as they embark on their next chapter, with the release of their latest single, "feelslikeimfallinginlove." Over the past few weeks, they've been feeding fans with sneak peeks on social media and performing the song live on their world tour.

The track sets the stage for the release of Coldplay's highly anticipated tenth studio album, Moon Music, set to land in early October. True to their brand, this song is geared to uplift your spirits, making it the perfect anthem for carefree summer car rides with the windows down.

Read More: How Coldplay's Parachutes Ushered In A New Wave Of Mild-Mannered Guitar Bands 

Kygo — 'Kygo'

Ten years into his career, Norwegian DJ Kygo is dropping his self-titled album, Kygo, which he teased last week with the single "Me Before You" featuring Plested. The song, backed by a thumping mid-tempo instrumental, vividly narrates the transformative experience of being deeply influenced by someone in a relationship and not wanting to return to who you were before. The 18-track project features diverse and vibrant collaborations with unexpected guests like the Jonas Brothers and Ava Max.

Maren Morris & Julia Michaels — "cut!"

Maren Morris and Julia Michaels, GRAMMY-winners both independently renowned for their iconic music collaborations, are now joining forces to release their electrifying new track, "cut!" The duo has been working together for a few years, with Michaels' co-writing Morris' "Circles Around Town," which received a nomination for Best Country Song at the 2023 GRAMMYs. So, while this collaboration might not come as a surprise, it is still certainly a welcomed one. 

After a two-year hiatus from releasing music, pop enthusiasts have been eagerly anticipating Morris' return to the spotlight. "Can't wait to cathartically scream f*ck at the top of our lungs together," Morris said in an Instagram post announcing the track.

Learn More: Behind Julia Michaels' Hits: From Working With Britney & Bieber To Writing For Wish 

Gracie Abrams — 'The Secret of Us'

Building on the success of her debut album, Good Riddance, and the skyrocketing momentum of her career after opening The Eras Tour, California-native Gracie Abrams has unveiled her much-anticipated sophomore album, The Secret of Us.

The album includes the track, "Close to You," which was released ahead of the album drop as the full realization of a 20-second snippet that Abrams posted on Instagram back in 2018. After sitting on the track for six years and relentless pleas from fans, the pop artist finally delivered the full song — a mesmerizing blend of Abrams’ vocal prowess and heartfelt lyricism.  

Learn More: How Making Good Riddance Helped Gracie Abrams Surrender To Change And Lean Into The Present 

6LACK — "F**k The Rap Game"

6LACK is rebranding himself and making sure everyone knows. The release of his newest track, "F**k The Rap Game" addresses the phenomenon of getting caught up in the glitz and glamor of the entertainment business, tying in the importance of staying true to one's roots. The Atlanta-raised artist is currently on tour with rapper Russ, with whom he recently released the single "Workin On Me,” another nod to 6LACK's ongoing mission of self-reflection and deep introspection.

“A better me equals a better you equals a better us. That’s been the formula of my life. I can’t thrive unless I’m around people who are constantly trying to better themselves as individuals,” 6LACK said in an interview with GRAMMY.com last year. “It took a second of me really looking at myself in the mirror, being honest and saying: I am not doing as much work on myself as I claim to be doing and want to be doing on myself.”

Read More: 6lack On His Comeback Album SIHAL: "I’m Playing A Different Game" 

The Joy — 'The Joy'

Months after their buzzworthy performance with Doja Cat at Coachella, South African quintet The Joy has released their self-titled album through Transgressive Records. The album was recorded live, in real time, at Church Studios in London and features no instruments or overdubs — just pure, raw vocals that capture the group's authentic sound.

The Joy came together through a serendipitous twist of fate. Years back, five boys arrived early to their school choir practice and decided to have an impromptu jam session. Realizing their undeniable musical chemistry, The Joy was born, quickly garnering global acclaim. "They are, like, my favorite group," Jennifer Hudson exclaimed on her talk show. 

Surfaces — 'good morning'

Known for their feel-good tunes that took over TikTok in 2019, Surfaces presents their sixth album, Good Morning. In tracks like, “Real Estate,” the band chronicles the idea of exploring one’s mind and thoughts, above all other features, backed by a tropical lo-fi instrumental, as well as a steady thump of a bass, and trilling trumpets. 

“’Real Estate’ is about the infatuation with that place in someone’s mind that you can’t get enough of,” Surfaces explained in a press statement. “It’s a familiar place to call home that feels safe and deserves all the love in the world. We wanted to capture the bliss of finding that space and reveling in it.” 

Lauren Watkins — 'The Heartbroken Record'

Lauren Watkins has a packed summer schedule, which includes opening for country artist Morgan Wallen and releasing her second studio album, The Heartbroken Record. This project draws inspiration from music industry veterans like Willie Nelson and Waylon Jennings, while also infusing influences from contemporary artists like Kacey Musgraves and Miranda Lambert. Each track from the album underscores stories of love and loss, woven together by the overarching theme of heartbreak. 

"I didn't want to just put an album out — I wanted it to be purposeful," Watkins said in a press statement. "It's the past several years of my life, and that was just so much heartbreak and dramatic girl-feelings, but I think in a really deep and relatable way… and it just needs to get off my chest."

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Peso Plum press photo
Peso Pluma

Photo: Arenovski

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Peso Pluma's Road To 'ÉXODO': The GRAMMY Winner Navigates The Consequences Of Global Stardom On New Album

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso Pluma says of his latest album 'ÉXODO'

GRAMMYs/Jun 21, 2024 - 01:13 pm

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

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Backstreet Boys at the 1999 GRAMMYs
Backstreet Boys at the 1999 GRAMMYs.

Photo: Ron Galella, Ltd./Ron Galella Collection via Getty Images

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25 Years Of Backstreet Boys' "I Want It That Way": 10 Covers By Ed Sheeran, Lil Uzi Vert & More

To commemorate the anniversary of Backstreet Boys' biggest hit, take a look at 10 clever ways it's been covered and sampled — from Ed Sheeran's karaoke bit to a Weird Al special.

GRAMMYs/Apr 12, 2024 - 03:38 pm

When the Backstreet Boys released "I Want It That Way" on April 12, 1999, they likely had no idea how beloved their smash hit would still be a quarter-century later.

Written by the Swedish powerhouse team of Andreas Carlsson and Max Martin, "I Want It That Way" is undoubtedly BSB's signature hit, particularly thanks to its memorable undulating melody and its long-debated cryptic meaning. But perhaps the most surprising part of the song's legacy is how it has resonated across genres — from a TikTok cover by Korn to a hip-hop sampling by Lil Uzi Vert.

As the Backstreet Boys celebrate the 25th anniversary of "I Want It That Way," take a look at how the song has been diversely covered, lovingly lampooned and karaoke jammed by an array of voices in the business.

Weird Al Yankovic (2003)

When the king of parody songs selects one to skewer, you know it's an iconic song. Weird Al Yankovic paid tribute to the largeness of the Backstreet Boys classic when he used "I Want It That Way" as the basis of a song called "eBay" in 2003.

Yankovic's chorus replaces the original's with, "A used pink bathrobe/ A rare mint snow globe/ A Smurf TV tray/ I bought on eBay." The Backstreet Boys send up appears on Yankovic's album Poodle Hat, which won Best Comedy Album at the 2004 GRAMMYs.

One Direction (2013)

Three years One Direction formed on "The X Factor," the five lads — Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson — included a cover of "I Want It That Way" on their 2013 concert set lists, the young boy band paying homage to the ones that came before them. Though their English accents poked through at times, their version was loyal to the original, and got their crowds singing along.

"Glee" (2013)

Poking fun at the presumed rivalry between *NSYNC and Backstreet Boys, a medley of the former's "Bye Bye Bye" and "I Want It That Way" was featured in Season 4, Episode 16 of "Glee." In the episode — aptly titled "Feud" — choir director Mr. Schuester (Matthew Morrison) and glee club heartthrob Finn (Cory Monteith) face off in an epic boy band battle, which ultimately proved the groups' respective music was more cohesive than divisive.

Brittany Howard and Jim James (2016)

The lead singers of Alabama Shakes and My Morning Jacket covering a boy band classic. It doesn't sound real, but Brittany Howard and Jim James did just that in 2016 when they recorded "I Want It That Way" for an animated short cartoon called "A Love Story."

Released by the fast food chain Chipotle Mexican Grill, the clip was part of a creative campaign to showcase the company's focus on natural ingredients. Howard and James highlight the poignancy and versatility of the song by adding lush string arrangements and dramatic beats.

Backstreet Boys x Jimmy Fallon and The Roots (2018)

The 2018 live performance of "I Want It That Way" by the Backstreet Boys, Jimmy Fallon and The Roots for "The Tonight Show" is arguably the sweetest rendition of the song — and not just because they're using a mini xylophone, baby tambourine and other toy classroom instruments. It's even more endearing than the previous collaborations between Fallon and Backstreet Boys: a barbershop singing version of Sisqo's "Thong Song" and a "Bawkstreet Boys" version of "Everybody (Backstreet's Back)," with everyone dressed like fluffy birds.

The 1975 (2020)

British rockers The 1975 performed a fairly faithful cover of "I Want It That Way," hitting all the high notes at several of their 2023 world concert tour stops. But it's not the first time frontman Matty Healy has hinted at the Backstreet Boys' influence on his band: he told Pitchfork in 2020 that "College Dropout-era Kanye West meets Backstreet Boys" was part of their veritable moodboard at the time when working on their own song called "Tonight (I Wish I Was Your Boy)."

Lil Uzi Vert (2020)

In 2020, Lil Uzi Vert released a rap song called "That Way" that includes a refrain of "I want it that way" sung to the tune of the Backstreet original, but with an AutoTune twist. From there, the lyrics become quite a bit naughtier than anything the BSB guys have uttered in any song.

"I don't know how [the idea of] Backstreet Boys got involved in this song, I really don't," the song's producer Supah Mario told Splice at the time. "I think it was all Uzi. But it was a game changer."

The interpolation was so good, in fact, that Nick Carter even invited Lil Uzi Vert to collaborate: "Now you're gonna have to be featured on our next album bud," he tweeted upon the song's release.

Korn (2022)

Fans of Korn know that the nu metal band has a sense of humor, but few could've expected that Jonathan Davis and crew would post a TikTok of themselves singing "I Want It That Way" in 2022.

"I never wanna hear you say… 'Worst Is On Its Way,'" reads the caption on the post, a tongue-in-cheek reference to Korn's 2022 song of the same name.

Backstreet Boys responded on the app via a hilarious Duet video with Nick Carter. In the video, Carter — who sports fabulous metal eye makeup and a long silver wig — doesn't actually say or sing anything, he just drops his jaw in amazement.

Backstreet Boys x Downy (2022)

Downy hired the Backstreet Boys to poke fun at "I Want It That Way" with the now-viral "Tell Me Why" commercial in 2022. All five members — Nick Carter, Howie Dorough, Brian Littrell, AJ McLean and Kevin Richardson — appear as a Backstreet Boys poster on the wall that comes to life, using the "tell me why" hook of their hit to engage a woman doing laundry in a conversation about washing her clothes.

As Saatchi group account director Jen Brotman told Muse at the time, the nostalgic ad also spawned some memories for the folks working on the ad campaign.

"The moment [BSB] stood in front of the camera, they rehearsed 'I Want It That Way' just to get the notes right, and we felt like we were getting serenaded on set," Brotman recalled. "We couldn't believe how emotional we all got — there may or may not have been tears in some eyes. The song has always been a karaoke favorite of the team, so we knew which 'tell me whys' we wanted them to hit, and we still can't get it out of our heads."

Ed Sheeran (2023)

When he fancies singing a bit of karaoke, Ed Sheeran loves leaning on "I Want It That Way," as the star showed at his favorite Nashville bar in July 2023. A patron caught him on camera and his happiness level is undeniable when belting out this enduring pop classic.

As Sheeran told CBS News a few months later, he grew up on the pop hits of everyone from Backstreet Boys to Britney Spears. But what he said about "I Want It That Way" specifically may be the best way to describe its long-lasting impact: "You can't be in a bar, a couple of beers in, and 'I Want It That Way' comes on and not be like, 'This is a good song.' You can't."

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Hip-Hop 50
A tribute to the 50th anniversary of hip-hop at the 2023 GRAMMYs

Photo: Robert Gauthier / Los Angeles Times via Getty Images

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GRAMMY.com’s 50th Anniversary Of Hip-Hop Coverage: A Recap

The Recording Academy’s celebration of hip-hop’s 50th anniversary included televised events and captivating interviews. Check out the wide range of articles and features produced by GRAMMY.com commemorating this musical milestone.

GRAMMYs/Dec 28, 2023 - 02:51 pm

When we look back at the Recording Academy’s 2023, the 50th anniversary of hip-hop will loom exceptionally large.

The ongoing celebration permeated every facet of the world’s leading society of music professionals this year, from the 65th Annual Awards Ceremony in February to the special airing of "A GRAMMY Salute To Hip-Hop" in December — a dense, thrillingly kaleidoscopic televised tribute to the breadth of this genre.

One major accompaniment to this was coverage of the genre’s legacy via GRAMMY.com, the editorial site run by the Recording Academy. If you haven’t been keeping up, we’ve got you covered. Here’s a highlight reel of the work GRAMMY.com published in honor of the 50th anniversary of hip-hop.

We Profiled Rising Stars

From Lola Brooke to Tkay Maidza, GRAMMY.com engaged in comprehensive in-depth interviews with artists who are at the forefront of shaping the future of hip-hop, and held a roundtable discussion about exactly what the next 50 years might look like. 

We Published Conversations With Legends

DJ Kool Herc and Questlove, who have played unquestionable roles in hip-hop’s continuing evolution, spoke to GRAMMY.com about their profound and abiding connections to the idiom.

The Contributions Of Women Were Highlighted

Without the inspired vision of countless women, hip-hop would not be what it is today. The "Ladies First" segment, which kicked off "A GRAMMY Salute To Hip-Hop" featuring Queen Latifah, Monie Love, and MC Lyte, among other lady greats with Spinderella as DJ, was an ode to this. 

In acknowledgment of female trailblazers in a world dominated by men, GRAMMY.com wrote about teen girl pioneers, women behind the scenes, a revealing Netflix doc, and women artists pushing the genre forward in 2023, from Ice Spice to Lil Simz.

We Revisted Hip-Hop’s Biggest Releases

From Enter The Wu-Tang (36 Chambers) to Jay-Z’s The Black Album to Cardi B’s Invasion of Privacy, GRAMMY.com dove deep into the core hip-hop canon. We also broke down the genre’s development decade by decade through the 70s, 80s, 90s, 00s, 10s, and 20s, with a focus on classic albums from each era.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution

We Criss-Crossed The Country

GRAMMY.com’s series of regional guides — from the Bay Area and SoCal, to Texas and the Dirty South, to D.C. and NYC highlight hip-hop’s diversity of culture and sound.

We Went International

Although hip-hop is a quintessentially American phenomenon, its impact, appeal, and influence has spread worldwide. The international appetite for hip-hop was showcased in coverage of Latinx and Argentinian rappers to know, as well as five international hip-hop scenes to know: France, Nigeria, Brazil, South Africa, and England.

We Explored Hip-Hop’s Larger Impact

Hip-hop is more than a sound. It’s a culture that permeates almost every sector of life. Showcasing this effervescence, GRAMMY.com ran pieces about the evolution of hip-hop’s influence on educational curriculum worldwide, as well as its biggest fashion and style moments.

We Covered On Stage Celebrations

"A GRAMMY Salute To 50 Years Of Hip-Hop," the two-hour special that aired in December on CBS and is available on demand on Paramount+ represented a culmination of the Recording Academy’s 50th year anniversary celebration.

Revisit the 2023 GRAMMYs’ hip-hop revue, and check out a recap of "A GRAMMY Salute" with photos, a rundown of all the performers and songs and coverage of the Black Music Collective’s Recording Academy honors in February.

It Didn’t Stop There…

Notable coverage also included the evolution of the mixtape, 11 Hip-Hop Subgenres to Know and 10 Binge-worthy Hip-Hop Podcasts, as well as a breakdown of Jay-Z’s Songbook and Snoop Dogg’s discography.

For everything GRAMMY.com and all things hip-hop — including our rap-focused run in the GRAMMY Rewind series — visit here.

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