Music and social media have never been more intertwined. As TikTok continues to integrate into the music industry, for many artists, being a musician and a content creator are no longer mutually exclusive.

Riding the algorithm to fame isn't always easy, but it's undeniable that TikTok is now one of the most effective marketing tools for artists, just as acts like Nicky Youre and Alexandra Kay saw in 2022. From Tyla's viral "Water" dance challenge to Sexyy Red's "SkeeYee" hair flip trend, up-and-coming artists took advantage of TikTok's power once again in 2023 — like the K-pop act FIFTY FIFTY, who transformed their catchy dance-pop single "Cupid" into a skyrocketing commercial breakthrough.

"TikTok provides promotional opportunities for rising artists like us [by] providing an opportunity to be exposed in many different angles," FIFTY FIFTY's Keena told GRAMMY.com.

For hip-hop duo Flyana Boss — whose single "You Wish" took off on the app — TikTok has helped them learn "the power of manifestation and never giving up on your dreams." They add, "there's a strong audience out there that's hungry for artists like us."

TikTok has both personalized and revolutionized how music is shared daily. Here are eight artists who brought your "For You" page to life — and made it big in 2023.

Aliyahs Interlude

If anyone's an It Girl, it's Aliyah Bah. Known as Aliyah's Interlude online, the TikTok influencer quickly grew a fan base through her fashion sense, blending Y2k fashion with Harajuku style in her own #Aliyahcore. This year, she took a step into pop stardom with her anthem "IT GIRL."

Inspired by the likes of Azealia Banks, Ayesha Erotica, and Beyoncé's RENAISSANCE, Bah's poppy house track channels a confidence that's dazzling and dramatic. More than a million TikTok videos spotlight the song's chorus — "I-T-G-I-R-L! You know I am that girl" — over outfit checks, girl nights, lip syncs, makeup transitions, and much more.

"When I dropped it, the song just went crazy immediately and wanted to make all the promo based on just, like, me being super cute and stylish," Bah told TIME.

The influencer and singer further gained notoriety by rocking her girly style in a cameo in Doja Cat's "Agora Hills" music video. #Aliyahcore is all about being unflinchingly true to yourself, and "IT GIRL" channels that hot girl energy —- because Bah is that girl.

Austin Williams

Scrolling on country TikTok, the odds are high that you'll come across a video from singer/songwriter Austin Williams — and after hearing his deep, gravelly voice, you'd find it hard to believe he's only 19.

The Nashville musician's mature vocals have helped him propel to nearly half a million TikTok followers, garnering more than 3.8 million likes on the platform. On one of his most viral songs, titled "90s Rap Mashup," he shows off his high-energy rhythmic flow while paying tribute to hip-hop legends. Alternatively, he leans into a solemn side with similarly popular singles "Wanna Be Saved" and "Bury My Bones."

Thanks to his versatility, Williams recently signed a deal with CAA and announced that he's opening on tour for fellow country artist Warren Zeiders (whose ascent to fame is also owed in part to TikTok, which boosted his original song "Ride the Lightning"). Given Williams' natural talent and knack for social media, it's only a matter of time before he's headlining his own tour.

FIFTY FIFTY

Globally, "Cupid," belonging to the rising South Korean girl group FIFTY FIFTY, took flight as one of TikTok's most inescapable songs this year.

The radiant bubblegum song earned its spot at No. 17 on the Billboard Hot 100, and its incredible 10-week chart streak made it the longest-charting song by a K-pop girl group.

FIFTY FIFTY's Keena praised TikTok for being "user friendly and easily accessible" for music fans. "When these factors meet an easy-listening song like 'Cupid,' the synergy was amplified and aligned with the fast-paced trends," the singer explained to GRAMMY.com. (Currently, Keena is the only member of FIFTY FIFTY, as the group's former agency, Attrakt, recently terminated the contracts of members Aran, Sio, and Saena, filing a lawsuit for alleged defamation and attempting to break their contracts.)

Beyond the sped-up version popularized on TikTok, "Cupid" spurred a series of additional remixes — a "Twin" version, live studio version, and collaboration with Sabrina Carpenter.

Flyana Boss

Folayan and Bobbi LaNea, the hip-hop duo who go by the stage name Flyana Boss, went viral when they posted a TikTok of themselves running while rapping a verse of their track "You Wish" — and now they're sprinting to victory.

"I think we're both still in shock at how many people these videos have reached," they shared in a statement to GRAMMY.com.

After signing to vnclm/Atlantic Records in 2021, their TikToks have collectively racked up more than 40 million likes on the platform and helped the pair gain more than 1 million monthly Spotify listeners. Sharing music on the app not only helped them grow their fan base this year, it exponentially fueled their ambition.

"TikTok's great for music discovery and as an artist, you can get your music to a large active community of people by posting," the pair said. "So we fed the algorithm as much as we could!"

With their name stemming from "flyness" and "bossness," it's no surprise that Flyana Boss are killing the game — and if you're lucky, you might just catch them on their 2024 headlining tour, which kicks off Feb. 24.

Kenya Grace

Kenya Grace is no stranger to fame this year. Though her musical specialty is in bedroom pop, her talent swells far beyond her London bedroom. "Strangers," a dance-pop song about ghosting on dating apps, blew up massively on TikTok; one of her first teaser videos for the song now has more than 85 million views.

"I hate making people wait!" she told Rolling Stone UK. "I love being free with [my] socials and, like, just posting stuff, whatever it is that I make that week. 'Strangers' came out really fast, which was great."

At just 25 years old, Grace dethroned Doja Cat on the U.K. singles chart, and became the second British female solo artist in history to score a No. 1 by writing and producing a song entirely by herself. Her echoey, airy delivery and enveloping drum'n'bass production is irresistible, making her debut single with label Warner Records Inc. an instant smash.

Paul Russell

After releasing a handful of albums and singles during college, Paul Russell began building a dedicated TikTok following in 2020 — and his foundational years are finally paying off. This year, his charming single "Lil Boo Thang" took off on TikTok with its infectious energy and playful lyrics, peaking at No. 23 on the Billboard Hot 100 — and scoring Russell a hot deal with Arista Records.

Sampling the Emotions' 1977 soulful song "Best Of My Love," Russell's hit exemplifies the growing trend of interpolating older music to inspire and create new art — one he made his own long ago.

"When I first started, I would find a song that was already popular and do a rap verse on the end," he shared in an interview with RANGE. "If someone is scrolling and hears something they recognize, it's like 'Oh! What's he going to do with this?'"

Pulling from Russell's '70s and '00s R&B inspirations, "Lil Boo Thang" conjures a joyful spirit. And since Russell has announced he's working on his upcoming album, only more joy is to come.

Sexyy Red

"To be honest, I wasn't surprised when it went viral. I been going viral for as long as I can remember," Sexyy Red laughed in an interview with GRAMMY.com.

The rising rapper knows how to navigate TikTok like a pro. Her first label mixtape, Hood Hottest Princess, dropped this summer via Open Shift, following her previously released singles "Pound Town" (with Tay Keith) and "SkeeYee" going wildly viral on the video-sharing app this year. "Pound Town" landed a highly anticipated Nicki Minaj feature, and "SkeeYee" became the first No. 1 on the new TikTok Billboard Top 50 chart in September.

"TikTok helped introduce my music to people who might have never heard it before, and also me as a person outside of what I say in my songs," she described. "I also like seeing how people get [their] own meanings from my music."

Her success has spurred collaborations with Summer Walker and Lil Durk, and the rapper opened for Drake in August on his It's All a Blur Tour.

"I learned that I can really do anything I put my mind to. I'm grateful that I get to be in a position to take care of my family and friends, and put out music that people can turn up to," she continued. "The doubters will be believers real soon."

Tyla

Hips don't lie, and when a snippet of the chorus from Tyla's "Water" became the TikTok sound of a viral dance challenge, the artist swiftly surged to international fame.

In 2019, the South African singer found success with her vibey debut single "Getting Late," but her global breakthrough this year came from the universal catchiness of "Water." Serving as just a sample of the 21-year-old's incredible musical talent, the viral amapiano track also earned the singer her first GRAMMY nomination this year in the newly minted Best African Music Performance category, alongside ASAKE & Olamide's "Amapiano," Burna Boy's "City Boys," Davido and Musa Keys' "UNAVAILABLE," and Ayra Starr's "Rush."

"​​I've noticed that people's attention spans aren't that long anymore," Tyla told 2024 GRAMMYs host Trevor Noah for Interview magazine. "People like watching short videos, so with my music, I love creating small videos that I hope will trend. Because I've been on social media throughout my life… I use that to my advantage when promoting a song."

Bringing pure passion to her amapiano and pop music, it's clear Tyla isn't just keeping her head above water — she's ready to ride the waves, from TikTok and beyond.

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One year ago, Tyla was still waiting for her big break. Now, she's the first South African artist to reach the Billboard Hot 100 in more than 50 years, and she's already won a GRAMMY — and it's all because of one song.

The tropical single "Water" instantly made waves, becoming an inescapable hit that topped multiple charts and garnered more than 10 million views on TikTok alone with the "Water" dance challenge. Now, the budding star is ready to prove she's more than her breakout smash.

With Tyla, out March 22, the singer proves the world is her oyster, boasting an unconventional fusion of amapiano, pop, and R&B — even dabbling in Latin with a Becky G collaboration. All of it is the center of her ethos: innovating while simultaneously carving a lane for more South Africans to make their global mark in music, too.

"The music will take [amapiano] to a new space. I feel like it's not only going to live in an African category," Tyla, whose GRAMMY win was in the inaugural Best African Music Performance Category at this year's awards, declares. "I really want African music and singers to sit alongside other artists in Album Of The Year, Song Of The Year."

Ahead of the release, Tyla sat down with GRAMMY.com to dive deeper into her goals for her African peers, the creative process behind Tyla, and how she's acclimated to her newfound pop stardom.

You won a GRAMMY before releasing your debut album. How does that feel? Do you have any other dream career milestones that you still hope to cross?

It feels really good. Really validating. Very humbling. I'm grateful to have achieved such success so early. All of this has been a lot but very, very exciting.

There are so many milestones I'm yet to achieve. I want a No. 1 album and song. I want sold-out performances and world tours. There are so many things. The opportunities are literally endless, so I'm looking forward to the journey.

How have you acclimated to this new life?

I'm just taking it day by day. I'm lucky to have a great team and people from home to keep me grounded in the real world and not overwhelmed with what's happening around me.

The focus has always been on being able to create more, share more, do bigger things, and have more opportunities. That's been my mindset.

With "Water" being such a successful single, did that add pressure for the release of Tyla?

Honestly, "Water" made me want to get in the studio and create again. I didn't have any doubts about the new music. I'm really confident about this album.

For most people, their self-titled album conveys a personal statement. What is the message you will ultimately reveal on Tyla?

I always wanted this album to be my introduction to the world. And I feel like this is the best introduction I could have made. It's me in music form, packaging into a 14-track project. Tyla was the only title that made sense for this one.

I only did my best. I'm sure that the people who receive it well are the people who are meant to hear it. I'm excited to see who loves it, what they have to say, and what comes from it.

**How do you think your approach to music shifted through the production of Tyla, compared to the songs you've made pre-"Water?"**

I'm always learning and trying new things. I may hate something today and love it tomorrow. I've always been that type of person. So, my mind has been up and down.

In terms of the project, "Water" was a confirmation that I was on the right path. This is really my sound, you know? I went again, and me, my team, and the people I work with went even deeper to bring something out that the world will feel is fresh and new. That excites me more than anything at this point.

What would you say are the core elements of amapiano? And how do you feel you're pushing the boundaries of the genre?

I have a pop, R&B approach, which sets it apart. I love adding chanting and bigness to songs, production-wise.

Amapiano and afrobeats always get people moving. It gets me moving. That's something that I love to incorporate in my music. If not in the production, it's in the way I sing, my ad-libs, or the slang I use. I always love to have a piece of home in each song.

You're kind of leading the genre, especially to Gen Z. What does it mean to have that impact as a South African native?

It's a blessing. It is a lot of pressure. Everyone's looking at you. You end up being the fact of a lot of things. I'm lucky to not be the only person there, though. There are a lot of African people dominating things. I'm happy to have that community.

I feel like Tyla is going to live with other genres. Even though having an African category is a huge milestone, I don't want it only to be a global or afrobeats album. I want to see our stuff in the bigger categories, too. I think all of us together are bringing us closer to it.

**For Tyla, you worked with artists from around the globe in Latin America, other parts of Africa, and a few American singers. How was your music-making enriched by this worldliness?**

I learned a lot. I enjoy sitting back and absorbing as much as I can all the time.

I love that my features aren't from one space, too. Like you said, they're from Latin America, Africa, the Caribbean. It's global! I see Tyla as a global album for everyone to appreciate. Everyone can find something.

You've been posting covers on social media since you were a kid. What is it like to look back at them? What would you tell the girl in those videos now?

It's very surreal because I know that little girl believed so hard in it. A lot of times, she was the only person who did. Now that I'm in a space where everyone can see it, it's a reminder that I made it happen. It's a really good feeling to know that I was able to show people that I could and did do it.

If I see little Tyla, I'll just tell her, "Keep whining that waist!"

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After South African singer Tyla won the inaugural golden gramophone for Best African Music Performance at the 2024 GRAMMYs award show, many likely wondered why her international breakout single "Water" garnered such global appeal. 

Beyond the R&B sensibilities that made its sound approachable to Western audiences, what really drew crowds to "Water" was the vitality of South African dance and elements of amapiano — a subgenre of house and a child of kwaito, South Africa’s post-Apartheid freedom sound. Punctuated by amapiano’s log drums and insistent shakers, brought to life through the frantic backside movements of bacardi  and Tyla’s aquatic theater, "Water" used genre fusion to carry South African sound across global airwaves.

What’s more, Tyla is part of a vast network of women propelling amapiano to the world. Zimbabwean singer Sha Sha’s breakout in 2019 created a monumental shift in a genre that was largely the terrain of boys and men, and since then the amapiano scene has seen many other women follow in her wake. The likes of Mawhoo, Ami Faku, Bontle Smith, and Nobantu Vilakazi consistently emphasize the genre's soulful heart through dreamlike vocal work, grounding the very hits that have made amapiano the widespread phenomenon that it is today.

Everything from the skillful improvisations of dancing schoolgirls, to lively performances from women DJs and vocalists has allowed amapiano’s essence to be communicated clearly to the world. A vast web of women are pushing the genre both within and beyond South African borders; read on for a list of 11 influential women who are key in elevating amapiano to global heights.

DBN Gogo 

It’s not that controversial: everybody loves Gogo. Born in the city from which she derived her name, Durban, DBN Gogo has steadily become one of amapiano’s most sought-after acts. From her 2021 smash hit "Khuza Gogo" featuring amapiano stars such as the late Mpura, to later hits like "Possible," "Bambelela," and "Bells," Gogo has made a name for herself as a highly-dependable hitmaker and an equally compelling performer. It was her, of course, who created the viral dakiwe dance challenge, inspiring countless dance variations and solidifying her position as amapiano’s queen of cool.

Even while she has offered the genre mass mainstream appeal, DBN Gogo's personal projects reveal her lasting dedication to preserving amapiano’s authenticity. Her 2022 debut album, What’s Real, is a warm, rich body of work, while her newest EP Click Bait is a genre-diverse wonder that transcends the boundaries of ‘piano itself. 

Since her breakout years ago, she has not even remotely backed down, taking over multiple AfroNation stages yearly, performing at Coachella in 2022, and featuring twice on the GRAMMY-nominated Black Panther: Wakanda Forever soundtrack. Dropping the Shakes & Les-assisted "Funk 55" in 2023, a track that is still dominating South African nightlife as we speak, Gogo is on an unending mission to take the world by storm.

Nkosazana Daughter

With a spiritual sound and an angelic voice to match, it’s safe to say that Nkosazana Daughter is amapiano’s sweetheart. Breaking out via an Instagram Live with DJ Maphorisa and Mpura during lockdown, the 23-year-old has proved that her ethereal vocals can impart a distinct sense of purity to any song she features on. 

She has since voiced dreamy hit singles like "Dali Nguwe" and "Sofa Silahlane" with frequent collaborator Master KG, and worked with continental artists including Tanzania’s Harmonize and Nigerian Afropop stars Mr. Eazi, Omah Lay, and Young Jonn. Last year, she asserted herself in a big way, releasing her debut album Uthingo Le Nkosazana. 

"Uthingo," meaning "rainbow" in Zulu, communicated to the world the vast color and love she had to bring to the scene. Nkosazana Daughter called amapiano’s greats to her world, working with the likes of Kabza de Small, Maphorisa, and Sir Trill throughout the project as well as Master KG on the lead single, "Amaphutha." She has already started the year with a bang via her successful hit "Keneilwe," proving her determination to come into 2024 with an unrelenting force.

TXC

Tarynn Reid and Clair Hefke are the dj duo that have proved the importance of intentional performance while pushing ‘piano. The pair are known for mixing amapiano party hits while clad in matching sets; Clair often holds down the fort while Tarynn drives crowds wild with impassioned dance moves. 

The duo has become a symbol of amapiano’s global appeal, ruling the Piano People stage at AfroNation in Miami, closing Boiler Room’s Soulection stage in London, and taking on Qatar’s 2022 Fifa World Cup stage alongside acts like Lil Baby. What’s more, they have consistently shown dedication to growth, expanding their title from DJ duo to production duo, including producing their debut EP.

That release, 2022's A Fierce Piano is a rich collection of tracks featuring assists from some of the genre's smoothest vocalists: Daliwonga and Murumba Pitch. Following up with "Vuka Mawulele" and their latest single "Turn Off the Lights," TXC have shown that their future as creatives in amapiano is limitless. 

Babalwa M

While the amapiano scene is fraught with disagreements surrounding origins, dates, and pioneers, all unanimously agree that Babalwa M is the queen of private school amapiano. Known for its deeply jazzy, soulful approach to amapiano, "private school" is a distinct subgenre that Babalwa’s vocals have refined throughout the years alongside its king, producer Kelvin Momo.

Listening to the transcendental vocals laced through tracks like "Aluta Continua" from her debut album of the same name, it should come as no surprise that Soweto’s own Babalwa M found her voice through the church choir.

Babalwa M's most infamous contributions to the private school archive come in the form of collaborations with the aforementioned Momo. Her near-spiritual vocals on tracks like "Feza," "Sukakude" and, most recently, "Amalobolo" from his newest project, have made even the most surface level consumers invested in the beauty of private school. Coming off of the heels of her most recent track "Maye Maye," Babalwa M is determined to continue sharing the sublimity of private school with the world. 

Uncle Waffles

Nobody quite epitomizes amapiano’s globalization in the way that Uncle Waffles does. 

It all boils down to one fateful day: a DJ booked for a 2021 club night in Soweto was unable to make their set, so Uncle Waffles was called in. She played Young Stunna’s "Adiwele," gyrating with incomparable cool as she responded to the crowd’s impassioned cries. A video of her dancing at this set went viral, generating a dance challenge that can still be seen at club nights today and converting her into an overnight sensation. Suddenly, Swaziland’s own Uncle Waffles was juggling bookings from all over the world. 

Since then, the cosmos has become the limit  — she has shut down Coachella, sold out US and UK headlines shows, and received cosigns from Drake, Kelly Rowland, and Ciara. Waffles' hit single "Tanzania" was even featured in an amapiano-influenced set during multiple stops of Beyoncé’s Renaissance Tour. What’s more, she has proved that her talents transcend the stage with three projects in her catalog: Red Dragon, and 2023’s Asylum and Solace. 

With global hit singles "Yahyuppiyah" and "Peacock Revisit" from 2023, and her constant re-definition as a style icon, dancer, and creative director, Uncle Waffles continues to show the world that she cannot be confined to any one creative medium.

Chley

Slick-tongued Chley is widely understood as a secret weapon for any producer looking to cook up an amapiano anthem. Taking on music as recently as 2021, she’d already collaborated with prominent amapiano producers Mellow & Sleazy, Konke, and Musa Keys a year into her music career - voicing hits like "Kancane" and "M’nike." Chley was catapulted to a new level of fame once featured on Uncle Waffles’ "Yahyuppiyah," offering a rapid-fire verse that netizens all over the world fought hard to replicate.

Since then, she has featured on bangers such as "Vuma" with Felo Le Tee and Mellow & Sleazy, "Shu!" with Tanzania’s Diamond Platnumz, Gogo’s "Funk 55," and Ggoldie’s "Asambe." With a discography bound to make even the most conservative of listeners get up and dance, Chley is certainly one to watch in the midst of amapiano’s ever-evolving scene.

Kamo Mphela

Kamo Mphela burst onto the scene after one too many videos of her dancing went viral — an expected outcome for a girl who consistently danced and MCed at block parties on the streets of Joburg. Her rise to fame fatefully coincided with amapiano’s nationwide popularization, allowing the multi-talented dancer to latch on to the township sound and never let it go. 

She soon jumped on tracks like "Sandton" alongside Kabza and Maphorisa in 2019 and "Amanikiniki" with Major League DJz in 2021, then released her own tracks "Percy Tau" and "Nkulunkulu" on her debut EP the same year. She’s since released smash hits, featured on the Wakanda Forever soundtrack, and offered a thrilling performance ahead of Davido at London’s O2 arena.

Throughout her career, Kamo Mphela has redefined the role of the dancer in amapiano’s landscape, not confining herself to the sidelines but instead positioning dance as a central component of any amapiano performance worth its salt. This radical ethic has allowed her to become widely regarded as one of amapino’s most notable performers, and she consistently ensures that her music embodies this weighty title. Her 2023 singles "HANNAH MONTANA" and "Dalie" came with expert dances — the latter with a viral dance challenge that has kept the song at a steady position on South African charts. 

Boohle

Hailing from the Vosloorus township of Johannesburg, Buhle Manyathi is all about soul. Kicking off her career as part of a gospel troupe in 2016, she later transitioned to Afro house and amapiano, releasing a multi-genre debut album, Izibongo, in 2020 and EP Sfikile in 2021. It was only a matter of time before she became the vocalist behind some of ‘piano’s biggest hits, voicing "Mama" with Josiah de Disciple (and its gorgeous Afro house remix from De Capo), "Siyathandana" alongside rapper Cassper Nyovest, and the glorious "Ngixolele," produced by Busta 929. 

Several top charting positions and awards later, she came out with arguably her most global single, "Hamba Wena" alongside Deep London. Igniting a global dance challenge created by South African steppers Hope Ramafalo and Hlongi Mash, "Hamba Wena" captivated the globe  and reasserted Boohle’s seemingly endless ability to produce ‘piano anthems.

Lady Du

Music was always in the cards for Lady Du, but it was amapiano in particular that changed the scope of her career. Reared in a family of influential DJs and producers, she kicked off her career as a Hip-Hop DJ before pivoting completely into ‘piano. 

Dropping both "Catalia" and "Woza" in 2021 — both with production from ‘piano pioneer Mr JazziQ — Lady Du suddenly had 2 gigantic hits under her belt, the latter becoming one of the biggest songs in the early days of amapiano’s globalization.

She has since offered roaring vocals on Busta and Mpura’s "Umsebenzi Wethu," hard-hitting rap on 9numba and TOSS’ "uMlando," and Mzansi flare on international features such as "I Did It" with Nigeria’s Niniola. 

Lady Du reaffirmed her centrality in the scene in 2023, dropping her debut album Song is Queen and later, the Megadrumz-produced single "Tjina." The percussion-heavy tune quickly turned global club nights upside down, secured high positions on South Africa’s streaming charts, and emphasized Lady Du’s centrality in amapiano’s sprawling ecosystem.

Pabi Cooper

or Pritori princess Pabi Cooper, winning is easy. Hailing from South Africa’s administrative capital Pretoria, Pabi broke out as a 21-year-old with the party-starting "Isphithiphithi," a hit produced by Busta 929 in 2021.

2022's "Banyana Ke Bafana" was a widely popular hit, propelled by irresistible verses from the Pritori trifecta of Pabi, vocalist Ch’cco, and rapper Focalistic. Her debut EP, Cooperville, introduced audiences to a vast world of her making, with soulful numbers like "MAMA," alongside more street-centric jams like "Waga Bietjie" and "Angeke." 

Today, Cooper has solidified herself as a symbol of youth power, mesmerizing South African crowds through her concert series Cooper FC and snagging a BET nomination in 2023 for Best New International Act. She also carries her hometown on her back wherever she goes; last year saw her release "Jukulyn" alongside Pretoria’s Jelly Babie, a track dedicated to a township of the same name and rooted in the city’s bouncy, infectious sound bacardi. 

Khanyisa

Khanyisa may have started off her career as a social media influencer, but she has seamlessly evolved into an amapiano star. Performing covers and skits to the millions of followers she amassed on TikTok, Khanyisa wielded relatability and humor as her social media superpowers. 

It wasn’t until her irresistible breakout "Bheka Mina Ngedwa" with Lady Du and her official debut "Ungangi Bambi" in 2021, both delivered with the same vitality that offered her acclaim online, that Khanyisa formally secured popularity within the amapiano space.

Since, Khanyisa has featured on popular tracks such as "Vuka Mawulele" with TxC and the  danceable "Zula Zula" with Villosoul. In 2023, she proved her role as an undeniable hitmaker, releasing the log drum heavy "SUKA" and "NGIMOJA" with producer of the year Tyler ICU. With her successful pivot to musical fame, it is clear that Khanyisa’s future as a player in amapiano is incredibly bright. 

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March is Women’s History Month, and women in music are more powerful than ever. 

The month begins with the comeback of several queens, starting with Kim Gordon’s The Collective and Ariana Grande’s Eternal Sunshine. Later, country darling Kacey Musgraves will unveil Deeper Well, and Shakira will drop the empowering Las Mujeres Ya No Lloran. Long-awaited debuts by GRAMMY-winning singer Tyla and singer/bassist Blu DeTiger will also join the lineup, with their respective Tyla and All I Ever Want Is Everything. Wrapping up March on a high note, Beyoncé will drop her highly-anticipated Act II on the 29th.

Men will release music in March as well: Expect new releases by Justin Timberlake, Bleachers, the last record from pop-punk band Sum 41, and (allegedly) Kanye West and Ty Dolla $ign’s Vultures 2.

To make the most of this prolific time, GRAMMY.com compiled all the must-hear albums dropping March 2024.

Schoolboy Q - Blue Lips

Release date: March 1

On Feb. 1, Schoolboy Q’s website was updated with a mysterious countdown and a 37-second video. In it, the rapper finally unveiled the setlist and title of his much-awaited sixth studio album, Blue Lips, as well as its release date — March 1.

Blue Lips is Q’s first full record since 2019’s Crash Talk, although he had been teasing the album since 2020. Hopefully, it was worth the wait: Blue Lips holds 18 tracks and participations by Rico Nasty, Freddie Gibbs, and more. Q has also started a new vlog series on social media called "wHy not?," where he takes the viewers behind the scenes of making the album and previews snippets of the songs.

So far, the rapper shared tracks "Blueslides," "Back n Love" with Devin Malik, "Cooties" and "Love Birds" with Devin Malik and Lance Skiiwalker, as well as lead single "Yeern 101."

Bleachers - Bleachers

Release date: March 8

Fronted by 10-time GRAMMY winner and 2024 Producer Of The Year Jack Antonoff, rock band Bleachers will release its eponymous fourth studio album on March 8.

In a press release, Bleachers is described as Antonoff’s "distinctly New Jersey take on the bizarre sensory contradictions of modern life." The self-titled record will blend sadness and joy into "music for driving on the highway to, for crying to and for dancing to at weddings."

The band shared four singles so far: lead track "Modern Girl," "Alma Mater" featuring Lana del Rey, "Tiny Moves" and "Me Before You." Through serendipitous melodies and soulful writing, Bleachers commit to "exist in crazy times but remember what counts." 

Bleachers will tour the U.K. in March and the U.S. in May and June.

Kim Gordon - The Collective

Release date: March 8

Former Sonic Youth vocalist Kim Gordon will release her sophomore LP, The Collective, on March 8. The album is a follow-up to her 2019 debut No Home Record, and furthers her collaboration with producer Justin Raisen, as well as additional producing from Anthony Paul Lopez.

"On this record, I wanted to express the absolute craziness I feel around me right now," said Gordon in a press statement. "This is a moment when nobody really knows what truth is, when facts don’t necessarily sway people, when everyone has their own side, creating a general sense of paranoia. To soothe, to dream, escape with drugs, TV shows, shopping, the internet, everything is easy, smooth, convenient, branded. It made me want to disrupt, to follow something unknown, maybe even to fail."

Back in January, the singer unveiled the album’s moody first single, "Bye Bye," and a music video starring her daughter, Coco Gordon Moore. The second single, "I’m A Man," came out in February. Gordon will play six concerts in support of The Collective, starting March 21 in Burlington, Vermont.

Ariana Grande - Eternal Sunshine

Release date: March 8

It’s been almost four years since Ariana Grande’s last studio album, 2020’s Positions. The starlet spent the past few years filming Wicked, an adaptation of the Broadway musical of the same name, and declared that she wouldn’t be releasing any new records until it was done.

The wait is finally over, as Grande announced her seventh studio album, Eternal Sunshine. The album’s first and only single, "Yes, And?," dropped in January, followed by an Instagram video of the soprano singer explaining the concept of the album to her Republic Records team. 

"It’s kind of a concept album ’cause it’s all different heightened pieces of the same story, of the same experience," she said. "Some of [the songs] are really vulnerable, some of them are like playing the part of what people kind of expect me to be sometimes and having fun with it."

"I think this one may be your favorite," Grande wrote of Eternal Sunshine on her Instagram Story. "It is mine." The 13-song collection will reportedly explore house and R&B, and will have only one feature: Grande’s grandmother, who appears on the last track, "Ordinary Things."

Kanye West and Ty Dolla $ign -Vultures 2

Release date: March 8

After a series of delays, Kanye West and Ty Dolla $ign’s first collaborative album, Vultures 1, ultimately dropped on Feb. 10, 2024. Set to be the first installment of a trilogy, the album was released independently through West’s YZY label, and debuted at No. 1 on the Billboard 200 chart, with all of its 16 tracks also charting on Billboard’s Hot 100.

Billed as ¥$, the duo plans to release Vultures 2 on March 8, and follow up with Vultures 3 on April 5. Although any other info about the upcoming volumes is still unclear, Timbaland recently shared on X (formerly Twitter) that Vultures 2 is "OTW." (Timbaland produced Vultures 1’s "Keys to My Life" and "Fuk Sumn" with Playboi Carti and Travis Scott.)

In the past month, West and $ign held a few listening parties for the album in the U.S. and Europe, but additional schedules are yet to be revealed.

The Jesus and Mary Chain - Glasgow Eyes

Release date: March 8

To celebrate their 40th anniversary, alt-rock band the Jesus and Mary Chain will release their eighth studio album, Glasgow Eyes, on March 8.

As it can be seen on lead single "Jamcod," the Scottish group still runs strong on the distorted synths and electrifying guitars that shaped their sound. "People should expect a Jesus and Mary Chain record, and that’s certainly what Glasgow Eyes is," vocalist Jim Reid said in a statement. "Our creative approach is remarkably the same as it was in 1984, just hit the studio and see what happens. We went in with a bunch of songs and let it take its course. There are no rules, you just do whatever it takes."

Glasgow Eyes also mends a six-year gap since the Jesus and Mary Chain’s latest album, 2017’s Damage and Joy. To further commemorate, the band will also release an autobiography and embark on a European tour throughout March and April.

Justin Timberlake - Everything I Thought It Was

Release date: March 15

Justin Timberlake is back with his first studio album since 2018’s Man of the Woods. The new record, Everything I Thought It Was,  is spearheaded by singles "Selfish" and "Drown."

"I worked for a long time on this album, and I ended up with 100 songs. So, narrowing them down to 18 was a thing," said Timberlake in an interview with Zane Lowe on Apple Music 1. "I’m really excited about this album. I think every artist probably says this, but it is my best work." The Memphis singer also shared that there are "incredibly honest" moments in the album, but also "a lot of f—ng fun."

To celebrate his return, Timberlake announced his Forget Tomorrow World Tour. Set to kick off on April 29 in Vancouver, the tour will cross through North America and Europe until its final date on Dec. 16 in Indianapolis.

Kacey Musgraves - Deeper Well

Release date: March 15

Fresh off winning Best Country Duo/Group Performance at the 2024 GRAMMYs for the Zach Bryan duet "I Remember Everything," Kacey Musgraves announced her fifth studio album, Deeper Well..

"My Saturn has returned/ When I turned 27/ Everything started to change," she sings in the contemplative title track, exploring how she changed over the last few years. The single sets the tone for the rest of the record, which was co-produced by longtime collaborators Ian Fitchuk and Daniel Tashian. 

Featuring 14 tracks, Deeper Well was mostly recorded at the legendary Electric Lady studios in New York City. "I was seeking some different environmental energy, and Electric Lady has the best mojo. Great ghosts," the country star noted in a press release.

On social media, Musgraves wrote: "it’s a collection of songs I hold very dear to my heart. I hope it makes a home in all of your hearts, too." Deeper Well follows 2021’s star-crossed. 

Tierra Whack - World Wide Whack

Release date: March 15

When rapper Tierra Whack released her first album, 2018’s Whack World, she quickly garnered the admiration of both critics and fans. Comprising 15 one-minute tracks and music videos for each, the release was a refreshing introduction to a groundbreaking artist.

In 2024, the Philadelphia-born star is preparing to release World Wide Whack, labeled her official debut album in a press release. The cover artwork, created by Alex Da Corte, was inspired by theater character Pierrot, fashion designer Elsa Schiaparelli and Donna Summer, and represents "the first reveal of the World Wide Whack character, an alter ego both untouchable and vulnerable, superhuman and painfully human, whose surprising story will unfold in images and video over the course of the album’s visual rollout."

The album follows Whack’s 2021 EP trilogy — Rap?, Pop? and R&B? — and is foreshadowed by the poignant "27 Club" and the eccentric "Shower Song."

Tyla - Tyla

Release date: March 22

After a glowing 2023 with viral hit "Water," South African newcomer Tyla started 2024 with a blast. Last month, she became the first person to win a GRAMMY for Best African Music Performance, and the youngest-ever African singer to win a GRAMMY Award at 22 years old.

Next month is poised to be even better: Tyla’s eponymous debut LP drops on March 22, featuring "Water" and other hits like  "Truth or Dare," "Butterflies" and "On and On," as well as a guest appearance by labelmate Travis Scott.

"African music is going global and I’m so blessed to be one of the artists pushing the culture," Tyla shared on Instagram. Her unique blend of amapiano, pop and R&B is making waves around the world, and the star will rightfully celebrate by touring Europe and North America throughout this spring.

Shakira - Las Mujeres Ya No Lloran

Release date: March 22

The title of Shakira’s new album, Las Mujeres Ya No Lloran, is a nod to her 2023 hit "Shakira: Bzrp Music Sessions, Vol. 53" with Argentine DJ Bizarrap. In the lyrics, she states that "las mujeres ya no lloran, las mujeres facturan" — "women don’t cry anymore, they make money."

The single is a diss to Shakira’s ex-partner, footballer Gerard Piqué, and, like the rest of the record, served as a healing experience after their separation. "Making this body of work has been an alchemical process," the Colombian star said in a statement. "While writing each song I was rebuilding myself. While singing them, my tears transformed into diamonds, and my vulnerability into strength."

Las Mujeres will feature 16 songs, including her Bizarrap collaboration and singles "Te Felicito" with Rauw Alejandro, "Copa Vacía" with Manuel Turizo, "Acróstico," "Monotonía" with Ozuna, "El Jefe" with Mexican band Fuerza Regida, and "TQG" with fellow Colombian Karol G.

Sheryl Crow - Evolution

Release date: March 29

Back in 2018, Sheryl Crow said that the LP Threads would be her last — fortunately, she changed her mind. "I said I’d never make another record, though there was no point to it," the singer shared in a statement about her upcoming album, Evolution. "This music comes from my soul. And I hope whoever hears this record can feel that."

According to the same statement, "Evolution is Sheryl Crow at her most authentically human self," and its music and lyrics "came from sitting in the quiet and writing from a deep soul place." 

The entire album was written in a month, starting with the title track, which expresses Crow’s anxieties about artificial intelligence and the future of humans. From then on, Crow and producer Mike Elizondo found bliss. "The songs just kept flowing out of me, four songs turned into nine and it was pretty obvious this was an album," she said.

In addition to the album's title track, Crow also shared singles "Do It Again" and "Alarm Clock."

Sum 41 - Heaven :x: Hell

Release date: March 29

After nearly three decades together, punk-metal mavericks Sum 41 are parting ways. Their final release will be a double album. Heaven :x: Hell, set to drop on March 29.

Heaven is composed of 10 pop-punk tracks reminiscent of the band’s early years, while Hell is 10 tracks of pure heavy metal, reflecting the direction they took more recently. "Once I heard the music, I was confident enough to say, ‘This is the record I’d like to go out on,'" frontman Deryck Whibley said in a statement. "We’ve made a double album of pop punk and metal, and it makes sense. It took a long time for us to pave this lane for ourselves, but we did, and it’s unique to us."

The band shared singles "Landmines," "Rise Up" and "Waiting on a Twist of Fate," and proved that they’re leaving on top of their game. "I love Sum 41, what we’ve achieved, endured, and stuck together through, which is why I want to call it quits," Whibley added. "It’s the right time to walk away from it. I’m putting all of my energy into what’s ahead."

But before embarking on new ventures, Sum 41 will spend the rest of the year touring throughout Asia, North America, and Europe.

Blu DeTiger - All I Ever Want Is Everything

Release date: March 29

At only 26 years old, Blu DeTiger has already toured with Caroline Polachek, played bass for Jack Antonoff’s band Bleachers, partnered with Fender, and appeared on the 2023 Forbes 30 Under 30’s music list.

Now, she prepares to release her debut studio album, All I Ever Want Is Everything. "This album is about growing and becoming, settling into yourself and learning to love where you’re at through it all. It’s about learning how to be your own best friend," the bassist and singer wrote on Instagram.

"Dangerous Game," the lead single off the album, showcases DeTiger’s effervescent energy and potential for pop stardom. Starting April, she will also headline a U.S. tour across Boston, Washington D.C., New York, Toronto, Chicago, San Francisco, Los Angeles and San Diego.

Beyoncé - Act II

Release date: March 29

What better event to announce a new album than the most-watched TV program ever? That’s what Beyoncé did during Super Bowl LVIII, on Feb. 11. At the end of a Verizon commercial, the singer declared "Okay, they ready. Drop the new music," while simultaneously releasing Act II’s lead singles, "16 Carriages" and "Texas Hold 'Em," on social media and streaming platforms.

Coming out March 29, Act II is the second part of Beyoncé’s ongoing trilogy, which was written and recorded during the COVID-19 pandemic. The album is preceded by 2022’s acclaimed Act I: Renaissance, but instead of house and disco, the singer will reportedly take a deep dive into country music.

This isn’t Queen Bey’s first foray into the genre — in 2016, she released Lemonade’s "Daddy Lessons," and her 2021 IVY PARK Rodeo collection was inspired by "the overlooked history of the American Black cowboy," as she told Harper’s Bazaar. It was just a question of time for Beyoncé to enter her country era, and it is finally upon us.

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As the first recipient of the inaugural Best African Music Performance GRAMMY Award, South African songstress Tyla has officially etched her name into history. At the 2024 GRAMMYs, the 22-year-old's amapiano-infused Afro pop hit "Water" beat out several long-established names in African music.

While Tyla's success on Music's Biggest Night stresses the Recording Academy's continued efforts to showcase diverse African music, her victory is more of a one-armed hug rather than a full, legs-off-the-ground embrace of African music. 

This is chiefly because "Water" was successful and marketable for its use of Western pop influences. While Afrobeats and amapiano are certainly crossing over in America, bestowing a golden gramophone upon an artist whose work reflects familiar sounds is a curious step forward for African music. Still, Tyla's win may foster a greater embrace of the African sound, and the virality and pervasiveness of "Water" propelled the Johannesburg-born singer/songwriter to unheard of heights. 

"Water" hit No. 1 on the Billboard U.S. Afrobeats Songs and Hip-Hop/R&B charts, and became the first African song to enter the Billboard Hot 100 since 1968. The track peaked at No. 7, making Tyla the highest-charting African female solo musician in Billboard history. The "Water" dance challenge on TikTok further pushed the track into the global sphere, and the song has been featured in over 1.5 million videos.

The widespread appeal of "Water" is a culmination of elements, notably a fusion of Western pop with subtler amapiano influences. The song melds sleek American R&B and pop compositions with the log drums and piano trails synonymous with the South African amapiano genre. 

Read more: 10 African GRAMMY Winners Through The Years: From Miriam Makeba To Angélique Kidjo & Burna Boy

Indeed, most musical genres (regardless of continent of origin) draw inspiration from and contribute back to each other. The resulting music transcends regional boundaries and appeals globally — and Tyla's "Water" is proof of this resonance. Yet it also reflects how a major Western influence is often necessary for African music to transcend the continent. 

The Recording Academy's new Category was designed to highlight "strong elements of African cultural significance," said Shawn Thwaites, Recording Academy Awards Project Manager and author of the Category. In describing eligibility for the Best African Music Performance Category, Thwaites noted that songs must feature "a stylistic intention, song structure, lyrical content and/or musical representation found in Africa and the African diaspora." 

Still, when it comes to recognizing lesser known genres — from South Africa's gqom to Tanzania’s singeli and Ghana’s asakaa — the global audience still has a long way to go.

"We need to go deeper and in more detail within different genres of music. We know there are multiple different types of music — hundreds of genres, in fact — coming from Africa and from all 54 countries on the continent," Recording Academy CEO Harvey Mason Jr. told GRAMMY.com after his three trips to the vibrant continent. "I'd love to see us be able to honor even more music from Africa and other areas of the world."

Thwaites hopes that celebrating the diversity of African music will also lead to greater cultural exchange. Eventually, this could lead to "more collaborations between artists of different genres and more artist relations between labels and executives in America," he said. 

But for this progression to happen correctly, there has to be a cultural education about the music within the continent and it's something Ghazi Shami, CEO/Founder of Empire Records, Distribution and Publishing — who consulted with the Recording Academy on the new Category — is looking forward to watching develop. 

"I think we'll see expanded categories in African music in the years to come, but this is a great start toward recognizing the merits and impact of African music," he told GRAMMY.com prior to the ceremony. 

Tyla's GRAMMY win is an exceptional achievement — particularly so for a young African woman. Popular African music has often been skewed towards male artists. At the 2023 GRAMMYs, Tems became the only female solo artist currently living in Nigeria to win a GRAMMY. (Sade, who was born in Nigeria, has won four GRAMMYs but lives in the U.K.)

A similar trend is observed in South Africa, where Miriam Makeba was both Africa's first GRAMMY winner and the country's solo female vocalist to win prior to Tyla. 

Tyla's win is a beacon to other young female performers in Africa — including fellow Category nominee Ayra Starr and singer/songwriter and producer Bloody Civilian — proving that female artists can and will be recognized, regardless of their country of origin. It also demonstrates how the distance between African artists and international prestige has been shortened, thus furthering the likelihood of artistic innovation.

Her win is also notable in a Category stacked with Nigerian artists. Of the five nominated works, "Water" is the only one not created by an artist of Nigerian descent or currently living in Nigeria. (Though South African producer Musa Keys is featured on Davido's nominated "UNAVAILABLE.") Although South Africa has a lengthy history at the GRAMMY Awards, Tyla is proof the world is listening to what her country has to offer. 

While her fellow nominees — Starr, Burna Boy, Davido, ASAKE & Olamide  — and artists such as Wizkid have also shouldered the responsibility for the globalization of popular African music, there is still a long road ahead. 

Tyla’s win holds significant promise for African music as pop music. While "Water" certainly has noticeable South African elements, its Western appeal may partially lay in its use of familiar sounds. For Africa to truly win, the world has to embrace African music for what it is, and not for what it's trying to be. 

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