meta-script Selena Gomez Talks Embracing Her Mexican Heritage on ‘Revelación,’ Greatest Hits & Using Her Social Media Platform for Good | GRAMMY.com
Selena Gomez 2021 promo

Selena Gomez

Erica Hernandez

news

Selena Gomez Talks Embracing Her Mexican Heritage on ‘Revelación,’ Greatest Hits & Using Her Social Media Platform for Good

"I am thankful I waited though because it would have been a completely different project 10 years ago," Gomez told GRAMMY.com about her Spanish EP ‘Revelación.' The album is a "Thank you" to her Latinx fans, the singer added. 

GRAMMYs/Mar 24, 2021 - 01:33 am

After successfully transitioning from Disney Channel star to chart-topping pop singer for over a decade now, Selena Gomez has set her eyes on new ground to break in her career: the Latin music scene. The singer, who is half Mexican-American, has flirted with Spanish-language songs in the past and has included Spanish-language versions of songs on albums with The Scene, but now has fully committed with her first Latin EP, Revelación, released on March 12. On her first Spanish-language album, which features a striking cover shot by Mexican-Colombian photographer Camila Falquez, Gomez tackles reggaeton—a genre she’s experimented with on the 2018 hit “Taki Taki” alongside DJ Snake, Cardi B and Ozuna.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed/h5WN3pkxPF0' frameborder='0' allowfullscreen></iframe></div>

To take on Latin music’s hottest genre of the moment on her own, Gomez called on one of its biggest producers, Puerto Rican GRAMMY-nominated hit-maker Marco "Tainy" Másis, to produce all but one of the 7-tracks on the EP. Gomez also enlisted some of the genre’s most promising names, Puerto Rican artists Rauw Alejandro and Myke Towers, as featured acts on “Baila Conmigo” and “Dámelo To',” respectively.  

The album has already been met with huge successRevelación debuted at No. 1 on the Billboard Top Latin Albums Chart, making it the first album by a woman to land at the top since 2017.  

Gomez references singing on "Taki Taki" as a catalyst for Revelación and said releasing the album this year felt right. "I have been talking about doing an all-Spanish project for the last 10 years and for one reason or another, it didn't come together," she told GRAMMY.com. "I am thankful I waited though because it would have been a completely different project 10 years ago. Some of the music I worked on the last couple of years kind of naturally led to the timing feeling right."

In an interview over email, Gomez talked with GRAMMY.com about making Revelación during the pandemic, embracing her Latinx heritage on the project and continuing to use her platform to inspire change, including during last year’s Black Lives Matter protests. 

What was the experience like to work with Tainy on Revelación?

Tainy is a genius and has this subtle, stealth approach to producing, which suits me. I met him a couple of years ago when we worked together on "I Can't Get Enough," so we had history together and I felt comfortable exploring this side of me with him. We started recording the EP right before COVID shut down everything. It wasn't easy for me to adjust to recording sessions over Zoom. To say I hated it is an understatement. There were times I would just cancel and leave a session because I was so uninspired. Tainy was amazing and very patient as I worked through my frustrations. Late last summer, I finally turned a corner and that is when the music truly started coming together.

You've sang in Spanish before, but this your first time taking on reggaeton music influences in your own music. Did you listen to reggaeton growing up?

Yes, I am a huge reggaeton fan and I was so happy to be able to have the influences on this EP. Some of my favorites are, of course, Nicky Jam, Daddy Yankee, J Balvin, Ozuna, Bad Bunny, and on and on. I felt honored to have Tainy produce Revelación for me. He's immensely respected and it meant a lot to me to have him by my side for this.

READ: Bad Bunny Wins Best Latin Pop Or Urban Album For 'YHLQMDLG'

Both "Baila Conmigo" and "De Una Vez" are top 5 hits on Billboard's Latin chart. How do you feel to see your music connecting with the Latinx crowd?

I can't even express to you how much it meant to me. A big portion of my audience are Latinx, and I wanted to do this for them as a thank you. I was very nervous before "De Una Vez" was released. My heritage means so much to me and I wanted it to be perfect. I worked closely with my Spanish teacher because I wanted every pronunciation, every word to be perfect. When I saw the reactions, it really made me happy.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed/gQG_2O9Bu6c' frameborder='0' allowfullscreen></iframe></div>

Your namesake Selena Quintanilla had to learn Spanish through her songs. Was that a similar experience for you over the years?

No, my experience was different. When I was growing up, my father's side of the family spoke Spanish and I was fluent until like about 7 or 8 [years old.] I started working around that time and over the years, I began to lose my grasp of the language. I could understand Spanish when I heard it but I couldn't necessarily speak it anymore. It felt remarkable to be immersed in the Spanish language for an extended period of time again. I want to keep on going!

With Revelación, how did you feel to be expressing and writing about your experiences in Spanish?

I find it incredibly powerful. The most important thing for me going into creating the EP was I wanted you to feel something whether you understand Spanish or not. I hope everyone listens with an open heart and mind. I also think it's amazing when anyone who doesn't speak Spanish seeks out the translations and realizes they were drawn to a certain song, and after learning what the words meant, they still have the same feeling.

What was the experience like to work with DJ Snake again for "Selfish Love"?

We had talked about working together for years and we finally did with "Taki Taki." He's a producer who has such a deep knowledge and love of all genres of music. It makes him well-rounded and willing to veer off the road in the greatest way. I had the best time performing with him at Coachella and I can't wait to get onstage with him again.

You're a part of a wave of US-born Latinx artists like Becky G, Kali Uchis, and Omar Apollo, who are making music in Spanish and not just in English. Why do you think more artists are embracing their roots in their music?

First of all, I love all those artists and I'm a big fan of their music. There is this amazing sense of pride that artists are having for their heritage. Maybe we are just paying more attention to it? I think it's always been there. I'm not sure if it's all of the access to music through streaming and the internet that we're exposed to different genres, cultures, and artists that would never get played on the radio, so maybe that has something to do with it. No matter what might be the reasons behind it, I am all for it. I think it helps unite people and expands their minds and experiences.

I love your song "Naturally." Which of your early hits do you like?

I started my career so young, so it's not always easy to look back. I wasn't really aware of what it truly meant to be an artist at the beginning. I thought it was more fun than anything. As I got older, I just cared more. I started writing music and developed an appreciation of the whole process of making music. I know I've grown as an artist and with that comes more confidence of what I bring to the table. That being said, I do have a soft spot for "Who Says," which I recorded when I was maybe 16. The message of loving yourself and not allowing someone to tear you down still resonates with me today. I will always perform that song.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed/ia1iuXbEaYQ' frameborder='0' allowfullscreen></iframe></div>

Last year was a time of reflection in quarantine. How did you pass the time?

I cannot believe it's been a year since everything shut down. At the beginning, I am not going to lie, I was very lost and it was depressing. I tried to find distractions to stay clear-headed. Whether it was bingeing a new show or painting with watercolors. I just wanted anything to keep my mind off of what was happening. The killing of George Floyd changed everything for me. It was no longer about trying to find mundane things to make time pass. I was saddened. I was enraged and felt motivated. After that, other than keeping everyone safe from COVID, nothing else really mattered.

You have a big social media following and you've used Instagram to highlight mental health awareness and movements like #BlackLivesMatter. How important is it for you to use your platform for issues like these?

Don't get me wrong, I understand the importance of social media to stay connected with my fans and promote my projects. It upsets me greatly though the misinformation and lies that get spread on all social media platforms. In a way, it's a tool that divided us rather than connected us. I am very vocal about my issues with social media and will continue to be until the tech companies take responsibility and make changes. What I can focus on though is how I choose to personally use it and the messages I am putting out in the world.

You've used your platform to support the LGBTQ+ community as well. Do you have a message for your LGBTQ+ fans?

Earlier you mentioned my song "Naturally" and I remember when it was released, it truly started getting played in gay bars before anywhere else. I would hear from older friends that they heard it when they went out. I was so jealous that I was too young to be out and dancing to it with everyone. I hope they hear in my music the importance of self-love and the strength that comes through vulnerability. The LGBTQ+ community has been there for me and I don't take them for granted. Growing up in Texas, I remember when I was a kid, my mother had a group of gay friends and I loved being around them. There was no talk about anyone being "different." It was all pure and genuine love for one another and I'll never forget that. We've come a long way in the last 10 years, but we have so much further to go. The Senate must pass the Equality Act. It's absurd that this is even being debated in 2021.

You've been in the music industry for over a decade now. What have you learned about yourself in that time?

Where do I begin? Sometimes I feel much older with all of the things I've been through in my life. I'd say I've learned to be resilient and not give up, even when the world can feel incredibly dark. In regards to being an artist, I've gained the confidence to be in total control. With my last two albums, it felt empowering to have my vision executed and much more so with the last one, Rare. I didn't want a lot of outside noise. I wanted to be insulated in the studio with my co-writers and producers and make my best music. I think we achieved that and I know I have even more in me to push myself further. 

ReImagined At Home: Francisca Valenzuela Performs A Pindrop Version Of Nine Inch Nails' "Hurt"

Ivan Cornejo press photo
Ivan Cornejo

Photo: Le3ay Studio

interview

On 'Mirada,' Ivan Cornejo Redefines The Sound Of Sad Sierreño And Helps Fans Heal Through Music

Ivan Cornejo has always found solace in music. With his new LP, 'Mirada,' he wants his fans to experience that sense of belonging: "I write about emotions that everyone goes through or has been through."

GRAMMYs/Jul 23, 2024 - 01:08 pm

Within the landscape of Música Mexicana, Ivan Cornejo is a rarity.

The 20-year-old California native stands out as one of the most intriguing acts in a genre represented by artists known for their flashy looks and music. Soft-spoken and warm, Cornejo's gentle demeanor effortlessly translates into his music and on-stage persona and musical productions.

Cornejo's songs and lyrics are far removed from the "corridos tumbados" that have taken over global charts. Fans have dubbed the Mexican American singer the "Gen Z therapist" because of his heartbreak-influenced lyrics and dexterity in creating the ethereal, melancholic sound known as sad sierreño.

With two albums under his belt, Cornejo makes his major label debut with Mirada, released on July 18 via Zaragoza Records / Interscope. The album features the wistful, sad sierreño sound that made Cornejo famous three years ago with "Está Dañada," a heart-wrenching ballad from his first LP, Alma Vacía (2021).

In the single, which has amassed over 270 million streams on Spotify, Ivan — then 17 — captivated listeners with powerful melodies accompanied by languid and nostalgic vocals, reciting verses filled with maturity beyond his years.

In Mirada, the Música Mexicana breakout star presents 12 solo songs inspired by summer nights, including singles "Aquí te Espero," "Donde Estás," "Baby Please," and "Intercambio Injusto." As with his previous productions, Cornejo makes heartbreak the central theme of his album while guitars and melodies reminiscent of alternative rock take center stage.

While the album doesn’t feature additional artists, Cornejo opened up to collaboration within the studio. The singer, used to collaborating solely with his producer, Frank Rio, encountered a challenge when bringing two additional creatives into the studio.

"The process for this new project was very different," Cornejo tells GRAMMY.com in a Zoom interview from Mexico City. "[Having other] creatives in the studio [resulted] a lot of learning. For example, my producer and I learned a lot from each other; we had constructive disagreements. We heard each other's opinions and learned a lot from this project."

The rising sad sierreño star discusses with GRAMMY.com the creative challenge of Mirada, the artistic boundaries he pushed along the way, the advantage behind bilingual songwriting, and the unexpected singer that influenced his lyrics.

This interview has been edited for length and clarity.

'Mirada' feels very personal, almost like a diary. How would you describe the album's overall theme and feeling?

While writing and recording this album, I wanted it to feel very personal, intimate, and gentle but with a little more uplifting sound.

I wanted the Mirada theme to feel like a nostalgic summer night. I want people to feel like they can play these songs on the beach, with friends, or alone in bed. I wanted it to feel a little euphoric.

The record showcases a blend of Latin and Anglo influences. Tracks like "Baby Please," "Dónde Estás," and "Aquí te espero" have a rock ballad feel. What inspired this fusion?

My influences come through a lot. I remember listening to my sister's and brother's music at eight while my parents would play classical regional Mexican music, like mariachi and corridos. As I grew up and started making music, it meshed into this sad sierreño and this funky Spanish alternative [genre].

The guitar is a staple in your sound. How did it become so central to your musical expression?

I started playing the guitar when I was about seven. I fell completely in love with the instrument. My mom tried to put me in violin classes, and I learned the instrument for a while, but the guitar kept winning me over. I kept learning more and more about the guitar, and around 12, I started learning songs by Radiohead, Arctic Monkeys and Tame Impala, and that's where my music emerged.

Mirada portrays the nostalgia around summer nights. How were those nights for you?

I spent it with my friends, making a bonfire and hanging out at the beach, pool, or jacuzzi.

Those nights when you just put your phone away and let the wind hit you and talk about your feelings, your thoughts are different, that kind of night.

What kind of music did you listen to on those summer nights?

Last summer, I listened to [Bad Bunny’s] Un Verano Sin Ti; [that album] was  No. 1 on my playlist.

The year before, I listened to just any vibey music, like Arctic Monkeys, Tame Impala, or Radiohead, when I was alone. Cigarettes After Sex, I listened to them a lot during the summer when I was going to sleep. I always put them on.

You say that each track on this album is pushing the boundaries of your art. In what aspect are you breaking those barriers?

I go back to my last two albums [Alma Vacía and 2022’s Dañado,] and I want to grow as an artist and musician every time I listen to them.

Every time we enter the studio, [my producer] Frank Rio and I try our best to push the limits for ourselves and keep growing as artists. Vocally, musically, instrumentally, [we're] trying our best to make things sound even better.

How do you achieve that? Do you take vocal references from singers you like? Instrumentally, how do you break patterns within the genre? 

Sometimes, when I feel something is missing from a song or I want to do something but don't know how to listen to a bunch of music that I think [is similar].

For example, each song on Mirada has a very different style. Depending on the style of the song, I’d listen to genres, styles, or certain ways that artists sing that match that song. Listening to those songs gives me ideas; it's like combining those ideas.

Vocally, for example, if I don't know how to sing a specific word or note, I listen to references and try to combine them in the best way possible.

Your lyrics show maturity beyond your years. Do you consider yourself an old soul?

Yes, I'm an old soul, for sure. When I was 7 years old, my brother would play Johnny Cash songs, and I was right behind him listening to them, downloading all the songs. I remember that for a while, I would go to sleep listening to Johnny Cash for an entire year.

Read more: Meet The Gen Z Women Claiming Space In The Regional Mexican Music Movement

Your song often references therapy sessions, and your fans even consider you the therapist of an entire generation. Do you feel that way?

I never realized my music had that effect. I would read comments saying, "Oh, he healed me" or, "I feel better now," or "he's my therapist, he's my comfort artist." That gave me a lot of joy because my music touched my fans in a very emotional way.

[Those comments] gave me the great idea of naming my [last] tour "Terapia." [Going to a concert] It's like you go to a therapist and you hear them. It all made sense. I hope my music is therapy for a lot of people.

Have you ever been to therapy yourself?

No, I have not. But... I should go. [Laughs.]

How do you articulate emotions clearly in your songs, especially without formal therapy experience?

I write about emotions that everyone goes through or has been through. And I try to write it in a way that sounds fresh and new. Also, melodies are very important because you can say something; depending on the melody, it can change your feelings. I try my best to make it hit the heart melodically and lyrically.

What about Spanish led you to express heartbreak in this language?

I was very inspired by Mexican music because there's something about the sound and the language that is very romantic. For example, there are some phrases in English that you might translate to Spanish, and they sound better in Spanish. Since my first language is English, I can translate them into Spanish and make them sound better and more emotional.

I try to write [songs first] in Spanish, but from time to time, when I get stuck, I start thinking in English. I try to think of just lyrics, and I'm like, okay, that's a cool lyric; how do I make it fit into this? And then, if it doesn't work, I'll try another one and another one until something works, or I get an idea in English, and it just works in Spanish.

[Being bilingual] gives you two perspectives, which helps a lot in the writing process.

What does it mean to you to represent Mexican American culture through your music?

It feels like you're put on a pedestal and have to be a role model. Being part of two cultures is a blessing, because you have two sides and perspectives. I'm very lucky to be here in Mexico and to learn about Mexican culture while still being from the United States and learning from American culture.

Did you feel you fit in when you were growing up?

No. At first, no. I was very shy.

Did music give you that sense of belonging?

Yeah, for sure. It gave me relief as I fit somewhere, and my voice was being heard. [It makes me feel] like I have support and people are [rooting for] me, and it helps me feel a bit understood.

As you enter your twenties and deal with growing fame, do you feel pressure being labeled as the voice of a generation?

I feel the pressure of being a role model, but it's a good kind of pressure. It helps me to make sure that I'm always giving my all. It's almost like motivation; I have to keep trying my best every time to be a role model.

It helps me to ensure that I'm always giving 100 percent and that it's like motivation, too. I have to keep trying my best each time to be a role model.

You sold out the mythical Houston Rodeo in April. How did singing to a crowd of 72,000 make you feel?

[Selena] and Johnny Cash are many of my favorite artists and artists that I look up to [have performed there]. It was a complete honor to play the Houston Rodeo and one of the scariest things I've ever done. [Laughs.]

It was scary at first. But when I realized that there were a good number of fans, I took out my in-ears, and I heard nearly the whole stadium singing back to me. It was such a beautiful and unforgettable night for me. It was a crazy experience.

The Latest News About Latin Music

Bellakath performs during Flow Fest 2023 in Mexico City
Bellakath performs during Flow Fest 2023 in Mexico City

Photo: Jaime Nogales

list

7 Artists Bringing Reggaeton Mexa To The World: El Malilla, Bellakath & More

Pulling from the genre's underground roots in Puerto Rico, these fast-rising reggaeton Mexa artists infuse their own culture and grit into a globally-appealing sound.

GRAMMYs/Jul 22, 2024 - 01:21 pm

Música Mexicana isn't the only sound of Mexico that's blowing up; the country's artists are now starting to make their mark in reggaeton. Imbued with the essence, swagger, and lingo of Mexico, reggaeton Mexa is the next big Latin sound that's going global.

Originating in the Caribbean, reggaeton evolved from Panama’s reggae en español and Jamaican dancehall of the 1980s. Puerto Rican acts like DJ Playero and DJ Nelson shaped the sound of reggaeton in the island's underground scene during the '90s, while Daddy Yankee, Tego Calderón, Don Omar, and Ivy Queen pushed the genre into the mainstream at the dawn of the new millennium. 

Boricua acts Tainy, Bad Bunny, and Ozuna pushed reggaeton into the next decade, though Colombia also brought about the genre's second wind. J Balvin's success solidified Medellín as a reggaeton hotbed, spawning Maluma, Karol G, and Feid as global stars.

Learn more: The Sonic And Cultural Evolution Of Reggaeton In 10 Songs

In the 2020s, Mexico is becoming the next hub for reggaeton as artists who grew up listening to the Puerto Rican OGs  — as well as Mexican acts Ghetto Kids and Pablito Mix — are now putting their own stamp on the genre. In late 2022, Bellakath put a spotlight on reggaeton Mexa with her viral hit "Gatita"; the following year, Yng Lvcas took the sound to new heights with his "La Bebé" remix featuring Peso Pluma, which reached No. 11 on the Billboard Hot 100 chart. 

Reggaeton Mexa pulls from the genre's underground roots in Puerto Rico, infusing its songs with Mexican culture and grit. Lyrics are full of Mexican slang that reflect life in the barrios.

"Reggaeton Mexa is reminiscent of the sounds of the '90s and 2000s from Puerto Rican DJs like Playero and Joe," El Mallila, one of the reggaeton Mexa leaders, tells GRAMMY.com. "The songs, the beats, and rhythms are more or less similar to that flow. The difference here is the Mexican jargon. Reggaeton Mexa is spicy. We play with Mexican profanities without being offensive."

The emerging genre has gained traction among the larger reggaeton community with Jowell y Randy, Maldy, and J Balvin recently featuring on their songs. Following the success of Yng Lvcas, Bellakath, and El Malilla, Mexican acts like Peso Pluma (who dedicated part of his Éxodo album to reggaeton) and pop star Kenia Os are embracing the wave. As the tide continues to rise for reggaeton Mexa, GRAMMY.com is highlighting seven of the sound's leading artists.

Yng Lvcas

Guadalajara, Jalisco native Yng Lvcas noted that no one around him could name a Mexican reggaeton artist, so he decided to fill that void.

An early encounter would make for auspicious beginnings. As he was signing a record contract with Warner early last year, Yng Lvcas crossed paths with Peso Pluma. The música Mexicana star's first foray in reggaeton was with Yng Lvcas and their global hit, a sensual remix of "La Bebé." Their collaboration became the first reggaeton song by Mexican artists to enter the Hot 100 chart.

Last October, Yng Lvcas released his album Super Estrellas to put a spotlight on more reggaeton Mexa acts. The LP included songs with El Malilla and El Bogueto. Puerto Rican OG Maldy later teamed up with Yng Lvcas for the hypnotic "Diviértete."

Bellakath

The first artist to get the global conversation started about reggaeton Mexa was Bellakath. After earning a law degree from the National Autonomous University of Mexico, the Mexico City native became a social media personality. Bellakath leveraged her following to start her music career, which exploded in late 2022 with the frisky "Gatita." The song went viral on TikTok and the music video has over 144 million views on YouTube.

In the male-dominated reggaeton Mexa scene, Bellakath is continuing to keep women on top. Last year, she released her debut album Kittyponeo with the hit "Reggaeton Champagne" featuring Dani Flow. After signing with Warner in May, Bellakath dropped "Sandunguea," which sampled the reggaeton classic "Mayor Que Yo" by Luny Tunes. On July 15, Bellakath released her second album, Sata 42, where she ventured into dembow music with artists from the Dominican Republic. 

Learn more: 5 Women Essential To Reggaeton: Ivy Queen, Natti Natasha, Karol G, Ms Nina & Mariah Angeliq

El Malilla

El Malilla proudly represents the chakalones (Mexican slang for "bad boys") in reggaeton Mexa. Hailing from Valle de Chalco, El Malilla remembers his first encounter with reggaeton as a teen came from the pirated CDs that were sold at the tianguis, or open-air markets.

Now, El Malilla is bringing Mexico's version of reggaeton to the forefront. He recently released his debut album ÑEROSTARS, which includes his viral hit "B de Bellako" with Yeyo. Back in May, Puerto Rican OGs Jowell y Randy jumped on a remix of the quirky banger. 

El Malilla also wants to make reggaeton Mexa more inclusive. Reggaeton has historically excluded LGBTQIA+ folks, though queer artists such as Young Miko, Villano Antillano, and La Cruz are changing that tune. On the Mexican front, El Malilla wanted to be an ally to his queer fans with the 2000-inspired "Rebote" music video, which was shot at the gay club Spartacus with Mexican drag queens. 

Within his album, El Malilla is also stretching the bounds of his artistry by exploring merengue in "Coronada" and experimenting with house music in "Todo Tiene Su Final." "ÑEROSTARS is a call to all the reggaeton Mexa artists to dare themselves to make new music and try different sounds," he says. "Don’t stay in your comfort zone just making perreo."

Yeri Mua

Veracruz native Yeri Mua is keeping a high heel firmly planted on the neck of the genre, holding it down for the women in reggaeton Mexa.

Mua started out doing makeup tutorials on YouTube and later grew a massive social media following. Last year, she launched her music career on Uzielito Mix's reggaeton romp "Línea del Perreo," which has over 103 million streams on Spotify. In songs like "Chupon," Mua brings a fierce femininity to reggaeton Mexa while flipping the genre's explicit lyrics from a woman's perspective. In April, Kenia Os tapped Mua and Ghetto Kids for her reggaeton Mexa banger "Mamita Rica." With a laugh, Os told GRAMMY.com at the time, "[Mua] sounds very sexy and makes noises like meowing. It felt very great to work with her." Last month, Mua signed a record contract with Sony Music México.

El Bogueto

Alongside El Malilla, El Bogueto is one of the OGs of reggaeton Mexa. The Nezahualcóyotl native has scored a number of hits since 2021, including "Tu Favo" and "G Low Kitty," which has nearly 60 million streams on Spotify.

The title of El Bogueto's 2023 debut album Reggaetoñerito is an amalgamation of the words reggaetonero and ñero, which is Mexican slang for a person from the hood. El Bogueto has continued to rack up millions of streams with his LP, which include hits like the freaky reggaeton romp "Piripituchy" and "Dale Bogueto." In May, J Balvin gave his co-sign to El Bogueto and the reggaeton Mexa scene when he jumped on an all-star remix of "G Low Kitty."

Yeyo

Among the artists on this list, Yeyo is the freshest one on the reggaeton Mexa scene, but he's fast becoming one of the genre's brightest stars and the go-to artist for a hit collaboration. The Zacatepec, Morelos native is a protege of Ghetto Kids' Luis Díaz, who also serves as his manager.

Yeyo's playful and infectious flow as a Mexican reggaetonero has translated into million of streams in songs like "B de Bellako" with El Malilla and "Mami Chakalosa" alongside Bellakath. He has also flexed a romantic side to his distinct voice in Ghetto Kids' recent hit "En El Ghetto #5 (La Discoteca)." Yeyo has also shined on the electronica-leaning reggaeton of "Maldad" and the sensual "Tentación."

Uzielito Mix

Many of the songs mentioned in this list wouldn't have been possible without Uzielito Mix. Following in the footsteps of Ghetto Kids and Pablito Mix, the Mexico City-based producer has become the backbone of the sound of reggaeton Mexa. Uzielito Mix produced Yeri Mua's hits like "Línea del Perreo" and "Brattiputy." He also co-produced El Bogueto and El Mallila's "G Low Kitty" with DJ Rockwell, which J Balvin later hopped on. 

In his stellar collaborations, Uzielito Mix is known for uniting many of the reggaeton Mexa stars. He continues to push the sound of the genre into the future like in the spooky "Espantan" remix with El Bogueto, Alnz G, Dani Flow, and Tensec. In 2022, Bad Bunny tapped Uzielito Mix to open his World's Hottest Tour stops in Mexico City. 

The Latest News About Latin Music

Amy Allen Press Photo 2024
Amy Allen

Photo: David O’Donohue

list

Meet Amy Allen, The Hitmaking Singer/Songwriter Behind Sabrina Carpenter's "Please Please Please" & More Pop Gems

Amy Allen has penned hits for stars like Halsey, Harry Styles, and Tate McRae, including two recent smashes from Sabrina Carpenter. As she embarks on her own artist journey, learn more about the GRAMMY-winner's already dazzling career.

GRAMMYs/Jul 18, 2024 - 06:13 pm

Some artists are lucky enough to have a moment: a song of the summer, a radio hit, or a point at which their song dominates the pop conversation. Before even launching her own singing career, Amy Allen has done just that — multiple times.

In 2022, the Maine native contributed to hit songs from Harry Styles, Lizzo, Charli XCX, and King Princess; at the 2023 GRAMMYs, she was one of the inaugural nominees for Songwriter Of The Year, Non-Classical, and celebrated an Album Of The Year win alongside Styles thanks to her work on Harry's House. And as of press time, two songs she co-wrote with Sabrina Carpenter are in the top 10 of the Billboard Hot 100 chart: "Espresso" and "Please Please Please," the latter of which hit No. 1.

When you have a resume and catalog as impressive as Allen's, it's hard not to get stuck in a run of highlights — but Allen's writing style is so full of remarkable emotional depth and inevitable hooks that her life and career deserves further exploration. After binging on classic rock and performing in rock and bluegrass bands in her youth, Allen began writing songs for others in the mid 2010s and has only continued to expand her impact on audiences and collaborators alike.

"Amy is a once-in-a-lifetime writer and friend — it all comes to her very naturally and effortlessly," Carpenter recently told Variety. "She's super versatile: She can wear any hat and yet it still feels authentic. I've learned a lot from her and admire what an incredible collaborator she is."

Along the way, Allen has continued honing her skills as an artist in her own right, releasing a handful of EPs and singles since 2015, initially under the name Amy and the Engine. But on Sept. 6, she's ready to fully introduce herself with her debut album — fittingly titled Amy Allen.

Just after Allen celebrated her latest No. 1 and released her newest single, "even forever," GRAMMY.com rounded up the key details you need to know about the singer/songwriter's diverse musical background, from her advocacy for female creators to seeing Harry Styles sing a song she co-wrote to a massive audience.

Her Origin Story Features A Lot Of Car Talk

Allen's early musical growth relied on four-wheeled vehicles to drive the plot forward — in many different forms. Growing up in rural Maine meant long car rides to for school and family outings, which in turn meant a lot of time with the radio.

"My dad is the biggest classic rock fan, so since I was little, I spent hours every day listening to music in the car with him and my sisters," she told Variety earlier this year.

When it came time for one of her sisters to start a band, the elder Allen named it No U-Turn, setting the theme. When the band needed a new bassist, Amy took up the low end at just 8 years old, learning classic songs from the likes of Tom Petty and Rolling Stones. The band started collecting opening spots at a bar in Portland, Maine, and lasted until Allen was in high school and her sisters had left for college. In addition, she started playing in a bluegrass band called Jerks of Grass alongside her high school guitar teacher.

Eventually, Allen thought about moving on and changing course. "I went to nursing school at Boston College for two years, and within a month of getting there I was like, 'I made a big mistake,'" she continued. After moving over to the prestigious Berklee School of Music, Allen started a new project, yet again turning to vehicular terminology: Amy and the Engine, who would go on to open for the likes of Vance Joy and Kacey Musgraves. The project's timeless indie pop charm shone brightly on singles like "Last Forever" and the 2017 EP Get Me Outta Here!, fusing references ranging from the Cranberries to the Cure.

She's A Major Champion For Women In Music

Back in 2021, Allen pondered whether it was time to carve up one of America's most prominent monuments. "Can you imagine tits on Mount Rushmore/ And Ruth Bader Ginsburg from dynamite sticks?" she sang on "A Woman's World," a highlight from her 2021 solo EP AWW!. The song backs off from that explicit ask, but the low-slung waltz of ghostly piano and gentle acoustic guitar still subversively slices at traditional gender roles and power dynamics. 

And while the track may focus its first verse on the Notorious RBG, Allen designed it as a more approachable anthem. "I felt very proud of that song. And it's something that I love to play live, because I think that it's nice as a woman to give that moment to other women in the audience where I see them," she told The Line of Best Fit upon the EP's release.

Her solo work sits in a long line of female pop and rock stars looking to lift others up — with Allen's list of influences including everyone from the Carpenters and Pat Benatar to No Doubt, Hole, and Siouxsie and the Banshees. But she's also aware of the shortcomings in the industry when it comes to behind-the-scenes matters, with female songwriters representing a disproportionately small percentage of the industry and often at lower revenue than their male counterparts. 

"It's important to have more women writing and performing so that younger girls can be hearing that and really connecting with that and resonating with that, and then being inspired to do that themselves," she continued. "I'm really excited to hear what the next generation of singer songwriters creates, and I want to do my part in making sure that they're able to."

She Went Full Circle With Selena Gomez

Allen's emotionally salient and indelibly quirky songwriting with the Engine caught the attention of more than just adoring fans. While on a tour stop in New York, she connected with Scott Harris, a songwriter who has worked with the likes of Shawn Mendes, Camila Cabello, Niall Horan, and Meghan Trainor; when Allen eventually moved to New York, she would take on some of Harris' writing sessions when he was in Los Angeles. One of those sessions spawned the first song she'd place with another artist: Selena Gomez's "Back To You," which ended up on the soundtrack for the second season of Netflix's teen drama "13 Reasons Why" in 2018. 

"I grew up listening to Selena Gomez, and I know that she's going to be a pop icon forever," Allen told People in 2020. "She's awesome. I was so psyched…It definitely propelled my career in the pop writing field further."

Two years later, she would re-team with Gomez for "My Mind & Me," a single released alongside a documentary film of the same title following the impact of the star's diagnoses with lupus and bipolar disorder on her career. The single similarly offers an openhearted, empathetic look at big mental health struggles, this time in the form of a sweeping, cathartic power ballad driven by stumbling syllables and stair-step piano. 

The track was shortlisted for Best Original Song at the 2023 Academy Awards, charted in more than a dozen countries, and, perhaps most importantly, seemed to have made quite the connection with Gomez. "Honestly, it was therapeutic for me," the pop star and actress told Variety in 2022. "I felt super connected to what I was singing and what I was saying."

She Loves Seeing Her Collaborators Live

Songwriters often wind up hidden behind the scenes, unable to really gather the impact that their artistic expression is making on others. But thankfully, Allen has been able to catch a peek in on the arena-sized reactions for some of her biggest collaborators. 

One of Allen's most-played co-writes is "Adore You," a highlight from Harry Styles' 2019 album, Fine Line, which has nearly 1.7 billion streams on Spotify alone as of press time. The buoyant, slippery burst of Fleetwood Mac-indebted funk pop embodies the start of an infatuation, and fans similarly felt under the song's spell. And Allen finally got to see that feeling come to life at Styles' album release show at the Kia Forum in Los Angeles in 2019. 

"Watching Harry, I was really nervous because the album had only been out for a couple days and I wasn't sure if anybody would know that song," Allen told Variety in 2020. She also noted that the song was a hard turn from more heartbroken tracks she'd written for the likes of Halsey. "'Adore You' was my first feel-good song, so I'm psyched about that," she added.

Though not in person, Allen got a similar bolt of joy when she was able to watch Lizzo perform Styles' track for BBC Radio 1 in 2020. "I idolize Lizzo," Allen continued. "It really just goes to show that the right song can be performed by many different people." 

Little did Allen know that she'd get to celebrate a GRAMMY nomination and win alongside Lizzo and Styles, respectively, just three years later. She co-wrote "If You Love Me" from the flute-jamming pop star's 2022 record Special, which was nominated for Album Of The Year at the 2023 GRAMMYs, where Styles' Harry's House (which featured Allen's co-write "Matilda") won the coveted honor.

She Shapeshifts Her Songwriting For Each Artist

When a songwriter has to split their tracks up between multiple different artists, it might be difficult to ensure that each track sounds appropriately fitted to each performer. For Allen, it all comes down to knowing when to follow the rules and when to break them. 

"Sometimes we'll be writing and someone will say, 'It should go straight to the chorus here,' and in my brain I'm like, 'But we need a pre-chorus!' — you know, following the ABCs of songwriting," she told Variety. "But I've really been trying over the last couple of years to deconstruct some of those — that you don't need to pull out all the tricks all the time. It can actually make the song more interesting."

In fact, it might come down to what she prioritizes when sitting down to write, rather than which rules to follow. While walking the red carpet for the 2021 Ivor Novello Awards for songwriting and composition, Allen explained her perspective on songwriting formulas to PRS For Music: "When I'm writing for myself, I usually start with the verse and move my way through, and lots of other times when I'm writing with another artist I make sure the chorus is bulletproof."

The GRAMMYs Are Helping Change Her Family's Perspective On Her Career

Allen earned her first GRAMMY nomination in 2022 for her work on Justin Bieber's Justice, but her most meaningful nomination came a year later for Songwriter Of The Year, Non-Classical at the 65th Annual Awards ceremony (alongside Nija Charles, The-Dream, Laura Veltz, and Tobias Jesso, Jr.). While Allen had a hard time contextualizing the recognition, it helped her loved ones better understand the impact of her career.

"I'm just so grateful…Even my closest family and friends, they're like, 'I've listened to this artist for so long, or I listened to this song on the radio, and I had no idea there was a team that helped make this happen,'" she told VERSED: The ASCAP Podcast in 2022. "People like me growing up in small towns, we don't know that being a songwriter for a career is an option… I watched the GRAMMYs when I was growing up, and if I had known that people were making great careers, I would've gotten on the track a lot earlier."

Though the inaugural award ultimately went to Jesso, Jr., Allen seems to agree that he's deserving of the honor — he's one of her collaborators on her upcoming album.

Maine Will Always Be Home — and An Inspiration

For those who haven't been to Maine, a quick look at Allen's social media will reveal just how stunning the American Northeast can be. Among TikToks promoting her music, Allen almost inevitably drops in a clip displaying the expansive natural beauty of her home state — whether she's on a rope swing over a dazzlingly blue pool of water, or dropping a front spin while skating on the ice, or watching the massive waves from her family home.

"POV: ur back home in maine and wondering why u ever left," she plastered over one particularly stunning TikTok montage of a dazzling day swimming amongst waterfalls. The only thing as beautiful as the scenery is the music behind it is an unreleased track about missing home — proof that Maine will always be part of her, and that she clearly made the correct choice in following her songwriting dreams.

Latest News & Exclusive Videos

Álvaro Díaz Embraces Love Lost On 'Sayonara'
Álvaro Díaz

Photo: Waiv

interview

On 'Sayonara,' Álvaro Díaz Embraces The Sadness Of Love Lost

Known for his vulnerable style of reggaeton, Álvaro Díaz’s sophomore album ‘Sayonara’ says "goodbye to the happiness you thought you found."

GRAMMYs/May 22, 2024 - 01:29 pm

Álvaro Díaz has a twinkle in his eye — he knows he’s onto something special.

"It’s crazy that it’s an alternative album, but also the most reggaeton I’ve ever made," Díaz says of his recently-released sophomore album, Sayonara. "It’s both worlds. I have my fingers crossed that people are going to love it."

Díaz, who is 28, has been making music since he was a teenager. A constant creative force, he grinded for years as an independent artist, building a solid fanbase in Puerto Rico before breaking into the wider Latin urbano scene with 2021 debut, Felicilandia, which layered fresh pop melodies onto playful reggaeton and trap beats, exploring the euphoria of love.

Notably darker and much more experimental than its predecessor, Sayonara marks the end of that "happyland" feeling. 

"My story with ‘Felicilandia’ ended in heartbreak," he tells GRAMMY.com. "I was just writing about my life. It’s like a nightmare when you can’t stop thinking of that person. The usual Puerto Rican [reaction] to a breakup is like,'Don’t worry, let’s go to the streets!'"

The first half of the record soundtracks this feeling of party and abandon. Perreo tracks like the Feid-featuring dancefloor banger "Gatas Sandungueras Vol.1" nod to old school reggaeton, while Diaz and guest Tainy twist into ravey house beats on "Fatal Fantassy."

With an assist from Spanish indie pop star Sen Senra, "1000Canciones" marks a turning point in the album’s mood. It’s slow, reflective and poignant, with unashamedly heartfelt lyrics. "I went to the streets, and played 1000 songs that reminded me of you / even though I knew it was late / I took my phone to call you," Diaz sings in Spanish.

Lovingly nicknamed "Sadvarito"by fans, Diáz’s vulnerability stands out amidst a reggaeton scene dominated by party hits and swag. Even the biggest hits on Felicilandia— "Lori Party" and "Babysita </3" — were tinged with heartbreak; and fans will be reassured to see his signature fragility thoroughly embedded in Sayonara.

"It’s just how I feel, sometimes I feel empty, sometimes there’s a lot to say," Díaz says of the album’s changing moods. 

At the end of the album, Díaz considers trying to get back with his former flame ("Quizás si, quizás no," featuring Quevedo). But, he soon realizes it won’t work: "You know it’s not the same — it’s just me saying 'Sayonara,'" he says. 

GRAMMY.com spoke with Díaz over Zoom about why reggaeton is the perfect heartbreak genre and how ‘Sayonara’ is his most experimental work yet.  

This interview has been edited for clarity and length.

Sayonara **comes three years after your debut, Felicilandia. There are some similarities in the two albums’ artwork, but we can see something’s gone a bit awry/**

There’s an explosion at the left of the Felicilandia artwork. We were predicting what was going to come. I’m a fan of when artists do these little things, merge album covers, or make songs that live in the same universe. 

Felicilandia is the way to find happiness, Sayonara is saying goodbye to the happiness you thought you found. 

When you’re with a person you create a world together. But, todo se fue a la mierda. That world has gone. On [the artwork for] Sayonara, I’m looking ahead, but you don’t know my intention. I could try to save everything, or I’m just taking the last look. 

The track ‘‘Gatitas Sandungueras Vol. 1’ feat. Feid, has dark undertones, even though it’s a song about partying.  How is the track related to the album’s main theme of overcoming heartbreak?

Me and Feid put everything into the song. It’s based on the story of missing her: you’re blind; you’re trying not to think about her.  

Feid is like my duo, we always talk about making projects together, and our fanbase likes it when we work together. He couldn’t be out of ‘=Sayonara —he was in Felicilandia singing a sad song, and now he’s singing a party song, so it’s a total contrast. 

Same with Rauw Alejandro, who is on the track "BYAK," and was also on Felicilandia single "Problemón."  It’s special to have Feid and Rauw on both albums. We didn’t want to repeat what we did before, we wanted to go in another direction. 

The album mixes a lot of different genres, but reggaeton is definitely at the foundation of Sayonara. What artists were your core inspirations?

The selection of the sounds, and the beats, reminds me of the golden era of reggaeton in the 2000s. We even used the old Fruity Loops software, and searched for inspiration in [LunyTunes & Tainy 2006 album] Mas Flow: Los Benjamins, or the [2003 compilation album], Blin Blin. All those albums that changed your life in Puerto Rico. That’s why the reggaeton tracks have 2000 vibes, it’s what I listen to. 

You’re known for making an emotional brand of reggaeton. When did you first explore reggaeton’s potential to be more vulnerable?

My fans’ favorite songs are my most heartfelt songs. Maybe my most played song on Felicilandia is "Problemón," but on tour, the song people go crazy for is "Babysita." It’s a song I recorded in my house, but it’s bigger than all my other tracks. 

So, I know how the people who follow me connect with me. The way I talk about heartbreak speaks to a lot of people; it’s more relatable than how other people sing about it. They call me "Sadvarito," so it was always a challenge to find a way to bring that Sadvarito energy to reggaeton. 

What is your favorite reggaeton heartbreak song?

Damn, there’s a lot. It’s hard. 

My favorite reggaetoneros growing up were Zion & Lennox, they were my GOATS, and most of their songs are heartbreak songs. So, Zion & Lennox, "Solo Una Noche." 

There’s also a song on [Luny Tunes-produced 2005 compilation album] Mas Flow 2 which is my favorite ever: "Es Mejor Olvidarlo." That’s my jam. I used to blast that when I was little. I didn’t know heartbreak then, but I felt that.  

So you can cry to reggaeton?

You definitely can! Old school people may say you can’t, but, ey, reggaeton be having feeling. It will make you feel a type of way in a club. It could change your mood completely.

Connecting with fans is everything to you. On Sayonara, how are you hoping to reach people?

I have a really hard time saying goodbye. There’s a phrase: la esperanza es lo último que se pierde, I’m one of those types of guys; the last one who loses hope even if my world is going to pieces. I want to make her fall in love, like on the track "Quien te quiere como el nene." It’s saying I really love you, I want to fix things. 

The point of the album is for people to see what chapter they’re in. I’ve never been able to reach the last track, to finally be able to say Sayonara, but I know I will get there! 

One woman who listened to the album said it’s awesome to hear a man’s perspective — you go out and party, and then you miss her. She said, usually, for girls, it’s the other way around: you miss him at the beginning, then you go out to party. It gives it realism, boys really be like that. I love it when real life and music come together. I really hope people find themselves in the songs.

"Quien te quiere como el nene" is one of the more experimental tracks on the album, and unexpectedly goes into a drum and bass rhythm. How did that come about?

I did that whole beat with my mouth! I had it in my mind. I had the bass, but it needed a sound there. I don’t know why but I started making these sounds. I sent a demo to Tainy and asked, "Do you think you can do this?" Obviously, he can, he’s Tainy. Alongside Manuel Lara, my main producer, they took it to the next level. They are a dream team. 

You break from the reggaeton beat a lot in the album — "Fatal Fantassy" is very house. Tell us about these electro elements.

I like to experiment with different sounds. It’s harder for me to do reggaeton than do experimental things. Different tracks just come naturally. Tainy and I were listening to the album after we had 60 percent of it ready, and we felt like it was missing energy, it needed a bit more uptempo. So we did three sessions and came up with those ideas. 

I made a playlist with everything I want to do in the album, so I could say "I want a riff like this." I like to take a lot of ideas and work them little by little. My process is different to a lot of my friends who go to the studio and make three or four songs a day. I really like to feel like what I’m creating.  

You’re in Japan right now, and this album frequently mentions Japanese words, people and culture: from "Sayonara," "Kawa," "Majin Buu" and "Yoko." How did Japan influence you?

Japan is really important in this album, the names, the creation. I didn’t want it to be obvious, but it’s there, in the minimalism, the names, It’s magical for me to be now in Japan and listen to the album. I can say, damn this song feels like Toyko, this one feels like Osaka. Now I’m in Kyoto, and I feel "Quien te quiere como el nene" is definitely a song for this city. 

I’m a cinematographic guy, I create songs with movies on mute. I recreate the vibe, how I feel it would sound. Even movies filmed in Japan, like ‘Lost in Translation’—I watched that a lot and was inspired by that. That feeling of being lost, of not knowing what’s next. 

"Majin Buu" is one of the most heartfelt tracks on this album, and references a "Dragon Ball Z" villain. Why do you draw on that character?

It’s a 2024 alternative love poem! He’s a bad guy, but I flip and use it in a good way. 

I like to play with names, most of the time I have the name of the song. I knew I wanted to make a song with Majin Buu but I didn’t know how it was going to sound. The same day I made "Majin Buu," I made the track "Yoko."

Speaking of "Yoko," do you relate to the person who has been painted as the bad guy?

Definitely. When I watched the Get Back documentary about the Beatles on Disney+, I remember seeing Yoko every single moment beside John Lennon. They were inseparable until his last day. All the Beatles had a family, they all had wives, but it was Yoko who was next to John at every moment. 

It was a romantic way to say, I want you by my side like Yoko was with John Lennon. 

You're very close to your fanbase. Is there anything that artists can do to stay grounded with their fans? As you’re getting bigger, how do you manage the relationship with fans?

Fans made me. Especially during those years when my project didn’t have the light it deserved, my fans were there for me. It’s important for me to have a healthy relationship with them. 

I always try to put myself in the shoes of a 16-year-old and think what things could he say to me to make me fall in love with this project?, or what did this artist do that made me a superfan? I try to create experiences. In the run-up to releasing Sayonara, we did listening parties with 15 fans in different parts of the world, with exclusive merch. Seeing the reactions of the people is important for me. 

I’ve been making music since 2012. Some [artists] don’t know the hustle; they get big after two to three years. But [success] is not given, it’s earned. I get the rockstar mentality, but that’s not me. It’s impossible for me to lose touch with the fans. 

[Sayonara] is a celebration for me and for the fans. I want to do small shows in Puerto Rico, places I played when I was started. I love the shows where you can feel people’s emotions. When you get big, you kind of lose that. But to me, that connection is magical, I never want to lose that.

Kenia Os Unveils Her 'Pink Aura': How The Mexican Pop Star Let Her Feminine Energy Shine