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2021 In Review: 8 Trends That Defined Rap

From TikTok challenges to a rise of the Dirty South, revisit some of the biggest trends that rap's rising stars and heavy hitters brought in 2021

GRAMMYs/Dec 21, 2021 - 06:19 pm

After a social injustice-battling, pandemic-stricken 2020, rap returned this year with a much-needed dose of bangers and star power.

This year was mostly dominated by extravagant albums released by rap's elite, as well as impressive entries from promising up-and-comers. As fans inched toward a place of somewhat-normalcy, rap once again provided the backdrop to our collective moments at concerts, music festivals and get-togethers.

While it may have been easy to get lost in the year's rapid-fire releases, there were a few artists whose songs and albums either started new trends or advanced old ones. Below, find eight lyrical, sonic and cultural trends that appeared in rap this year — and may just continue in 2022.

Surprising Samples

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Florida rappers Yungeen Ace, FastMoney Goon, Spinabenz and Whoppa Wit Da Choppa got fans’ attention with "Who I Smoke." The ruthless diss track went viral for its head-turning sample, Vanessa Carlton's "A Thousand Miles," as well as its golf-inspired music video.

The quintessential 2001 pop song and sunny golf course video are a stark contrast to the song's graphic lyrics, which shed light on longstanding gang beef and gun violence in the rappers' Jacksonville community. Shock value is nothing new to hip-hop, but the song's disruptive juxtaposition, anchored by an admittedly infectious beat, opened new doors.

Foolio, one of the single's targets, continued the trend in his response track, "When I See You," which samples Fantasia's song of the same name. While sampling an R&B hit is a classic rap maneuver, the 2006 song’s contrast with Foolio’s particularly vicious lines made "When I See You" another unexpected offering. 

Melodic Drill

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Beginning as a forceful subgenre in Chicago, New York City and U.K. rap scenes, drill has been steadily creeping its way into the mainstream since the 2010’s.

Polo G, a Windy City native known for his somber, auto-tuned bars, carried drill further into the mainstream this year with his third studio album, Hall of Fame. Unlike its volatile predecessor, Polo uses a more melodic form of drill to wear his heart on his sleeve, making the sound more accessible to mainstream audiences.

Of course, the 22-year-old isn't the only rapper to capitalize on the growing trend. G Herbo's 25 and Sheff G and Sleepy Hallow's Still Sleep? also furthered drill this year, with Migos even dabbling in the subgenre on Culture III.

Domino Remixes

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"Beat Box" by SpotemGottem was already picking up steam in 2020 with a remix by Pooh Shiesty — but in 2021, remixing the bass-heavy track became a full-on trend.

Rappers have long put their own spin on another artist's song, but "Beat Box" snowballed into a frenzy of derivatives like rap fans haven't seen in a while. After its first 2021 remix by DaBaby, "Beat Box 3," the song got new life with versions by Latto, Polo G, Renni Rucci, Lil Yachty, Calboy, Deante' Hitchcock, Dreezy, NLE Choppa and more.

The remix sensation shone a light on up-and-comer SpotemGottem, also giving hip-hop's competitive nature and borrowing culture an opportunity to thrive.

Pop-Rap Crossovers

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Pop-rap crossovers enjoyed chart-topping success this year, one prime example being Lizzo and Cardi B's "Rumors." The larger-than-life collaboration — which arrived with an equally extravagant video — peaked at No. 1 on the Billboard R&B/Hip Hop Songs Chart, proving pop-rap collisions are a trend that is here to stay.

Another genre-blurring hit was "Demeanor" by Pop Smoke and Dua Lipa, which appeared on the former's posthumous album, Faith.

TikTok Domination

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Rap and pop were this year's most popular genres on the app, a trend that doesn't seem to be slowing down going into 2022. Beginning with Erica Banks’ "Buss It" and continuing with fiery tracks like "I Am" by Baby Tate and Flo Milli, rap music once again dominated viral dances and challenges on TikTok.

One artist whose music has become a comfortable fixture on the app is Coi Leray, whose song "TWINNEM" elevated the #MeganKneesChallenge. Though the challenge was initially inspired by Mouse On Tha Track's "Knees Like Megan" (an homage to Megan Thee Stallion's indisputable twerking skills), the pulsing beat of "TWINNEM" helped the tune become the second soundtrack to the challenge.

Old Classics, New Hits

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Recycling old classics into new hits is a typical win-win in hip hop, and it proved to be a successful formula again this year. Several 2021 rap hits were powered by nostalgic samples, such as Polo G's "Bad Man (Smooth Criminal)," borrowing Michael Jackson's "Smooth Criminal"; Drake and Young Thug's "Way 2 Sexy," sampling Right Said Fred's "I'm Too Sexy"; and Moneybagg Yo's "Wockesha," using DeBarge's 1983 track "Stay With Me" — a song famously sampled “Foolish” by Ashanti, who was featured on a remix of "Wockesha."

While City Girls' "Twerkulator" first reached fans as a viral TikTok leak, the Afrika Bambaataa-nodding track emerged as one of the best sampling rap songs this year. Plagued by clearance issues, the song — which samples Afrika Bambaataa's "Planet Rock" and interpolates lyrics from Cajmere's "Percolator" — didn't appear on City Girls' 2020 album, City on Lock. However, its official release in May of 2021, along with a Missy Elliott-directed music video, gave the twerkable anthem potential and served as the Miami duo's comeback hit following the release of their album.

Dirty South

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While Atlanta and Houston have often stolen rap's southern spotlight, Kentucky and Tennessee-born players came through in a major way this year. Gritty street tales told with southern swagger resulted in albums like Moneybagg Yo’s A Gangster's Pain, EST Gee's Bigger Than Life Or Death, Pooh Shiesty's Shiesty Season and more.

A Gangster's Pain by Moneybagg Yo was a particular win for the southeastern region, earning the Memphis native his first-ever platinum-certified and Billboard 200 No. 1 album.

Girl-Powered Collabs

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Women-powered collaborations have been a hip-hop mainstay for decades, but they arguably hit their commercial stride last year with the viral successes of songs like Megan Thee Stallion and Beyoncé's "Savage (Remix)" and Cardi B and Megan Thee Stallion's "WAP."

As female rappers continue to stake out more of their deserved territory in the genre, the trend continued this year, whether through raunchy raps or friendship-celebrating singles. One of these releases was BIA's "Whole Lotta Money (Remix)" featuring Nicki Minaj. Peaking at No. 16 on the Billboard Hot 100, the collaboration showed the potential for when a female rap veteran offers a helping hand to a burgeoning star.

Honorable Mention: Posthumous Albums

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Though posthumous albums are not a flash-in-the-pan hip-hop trend, they were once again a somber necessity this year after the loss of several genre pillars. Always a bittersweet listen, posthumous efforts like Juice WRLD's Fighting Demons, Pop Smoke's Faith and MF DOOM's Super What? were a way for fans to hear what artists were working on and enjoy what they wanted us to enjoy.

One posthumous album that perfectly accomplished this was DMX's Exodus. While some posthumous works have been criticized for lacking completion and content, listeners could tell that Exodus was DMX's vision.

All but one collaboration, "Money Money Money" featuring Moneybagg Yo, were recorded prior to Dark Man X's passing, and the body of work he was so excited to release was pushed forward by his longtime friend and collaborator Swizz Beatz. With Exodus, a truly genre-shaking death was honored by a fitting and respectful tribute, which could influence future posthumous efforts for years to come.

2021 In Review: 8 Trends That Defined R&B

Peso Plum press photo
Peso Pluma

Photo: Arenovski

feature

Peso Pluma's Road To 'ÉXODO': The GRAMMY Winner Navigates The Consequences Of Global Stardom On New Album

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso Pluma says of his latest album 'ÉXODO'

GRAMMYs/Jun 21, 2024 - 01:13 pm

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

Shakira's Road To 'Las Mujeres Ya No Lloran': How Overcoming A Breakup Opened A New Chapter In Her Artistry 

Leon Michels, center, poses with Black Thought, Kirby and members of El Michels Affair backstage at "The Tonight Show With Jimmy Fallon."
Leon Michels, center, poses with Black Thought, Kirby and members of El Michels Affair backstage at "The Tonight Show With Jimmy Fallon."

Photo: Rosalind O'Connor/NBC via Getty Images

interview

Behind Leon Michels' Hits: From Working With The Carters & Aloe Blacc, To Creating Clairo's New Album

Multi-instrumentalist turned GRAMMY-nominated producer Leon Michels has had a hand in a wide range of pop and hip-hop music. Read on for the stories behind his smash hits with Norah Jones, Black Thought, Kalis Uchis, Aloe Blacc, and others.

GRAMMYs/May 27, 2024 - 03:17 pm

A child of New York’s ultra-niche soul revival scene of the early 2000s, multi-instrumentalist turned producer Leon Michels has had an extensive reach into global pop music. As both producer and session man, Michels has worked with the Carters, Norah Jones, Black Thought, the Black Keys, Kalis Uchis, and Aloe Blacc — to name a few.

He has held to a specific creative vision for more than two decades, first through his heavily sampled El Michels Affair projects and a healthy schedule of releases through Truth & Soul records and later, Big Crown, the label he co-founded with DJ Danny Akalepse in 2016. He runs a studio in upstate New York called the Diamond Mine North, where he does most of his work since relocating from New York City in 2017. He has two GRAMMY nominations to his name, for Mary J. Blige’s Good Morning Gorgeous and Lizzo’s Special.

Trained originally on piano, he took up drums and eventually saxophone through the guidance of his high school music teacher, Miss Leonard. "[She] is actually the person I owe it all to. She started this jazz band when I was in fifth grade, and there's no drummer, so she asked me if I would learn drums," he tells GRAMMY.com. "I did that, and she would give me Duke Ellington cassettes, Sydney Bichet, Johnny Hodges. She would just feed me music."

Daptone Records co-founder Gabe Roth recruited and mentored Michels while he was still in high school, and the teenager soon became a regular touring member of what would become the Dap-Kings, backing singer Sharon Jones during an early run of success in the mid-2000s. " I joined Sharon Jones when it was the Soul Providers. We went on tour in Europe with them. Somehow my parents let me do it. I don't even understand. Gabe came over and sweet-talked them."

Michels left the group in 2006 after seven intense years, wanting to spend more time recording than enduring the grind of touring. His chosen timing caused him to miss out by mere "months" on the group’s recording sessions for Amy Winehouse’s four-time GRAMMY winner Back To Black. Despite what appeared to be a major missed opportunity, he turned his focus to his group El Michels Affair after initial encouragement from the 2005 album Sounding Out The City, released on Truth & Soul, the label he had co-founded. 

Finding his inspiration in the intersections of soul and hip-hop, as a fully committed instrumentalist producer, he was able to develop an analog soundscape that quickly caught the ears of artists including Raekwon and other Wu-Tang Clan alumni, with whom he toured in 2008. This led to the follow-up album Enter The 37th Chamber in 2009. Samples from El Michels Affair, including those by Ghostface Killah, Jay-Z, Just Blaze, J. Cole, and Travis Scott quickly proliferated and opened doors. Via the Lee Fields album My World, Michels' work caught the attention of Dan Auerbach, with whom he and his longtime collaborator and bassist Nick Movshon toured from 2010 to 2012.

Producing the Aloe Blacc song "I Need A Dollar" in 2010 further enhanced his credentials and provided the financial stability to allow him to be true to his creative spirit, which he has done successfully over the last decade.

Leon Michels spoke to GRAMMY.com about some key career recordings, including his latest release with singer Clairo.

Clairo – "Sexy to Someone" (Charm, 2024)

I met Clairo almost three years ago. I made a record with her that took three years to complete, which is actually one of the longest stretches I've ever spent on a record.

She’s made two records before this. Her first record, Immunity, came out when she was 19. It's a pop record, and it was very successful. But she's a total music nerd like me. She’s constantly scouring the Internet for music. The way people, especially young people, ingest music these days is just insane. She's got great taste.

Her first record was super successful. She made her second record, Sling, with Jack Antonoff, and it was an ambitious folk record, and a huge departure from her first record. I think it caught her audience off guard, but it was kind of a perfect move because now she can make whatever she wants. 

When she came to me, I was excited but slightly confused. What do I do? Because in those situations, you think, well, I need to facilitate a successful pop record, but she just wanted all the weird s—.

It’s this cool mix of pop elements, but some of the music sounds like a Madlib sample. All of it is steeped in pretty cool references and older music, but her perspective is a 25-year-old’s, and she’s an incredible songwriter. It's a really cool mix.

Norah Jones - "Running"  (Visions, 2024)

Norah used to hit up me and Dave Guy, trumpet player in the Menahan Street Band and the Roots, if she needed horns.

As we were coming out of the pandemic, she hit me up and wanted to make some music. We made a few songs and then after that, she asked me to produce her Christmas record, which was super fun because I've never listened to Christmas music. I started to enjoy it, which was weird because I had thought I hated Christmas music. I mean, once you start to dig for Christmas records, pretty much all of your favorite artists have them. I was listening to Christmas music from March to October the entire year. 

After that, we made Visions, which is all original stuff. Norah's just so talented. Her musicianship is actually some of the most impressive I've ever seen or worked with. She's so good that when I play with her, I get intimidated and I forget basic harmony and music theory!

Read more: 5 Inspirations Behind Norah Jones' New Album 'Visions': Nightly Dreams, Collabs, Harmony Stacks & More

We cut that record,  mostly just the two of us. There's a couple of songs where we got a band, but most of it was in my upstate studio. She would just come over from nine to three. She would come after she dropped her kids at school and then have to leave to pick them up. It was super fun to make, essentially just jamming all day.

[Overall] it’s not a huge departure for Norah, but sonically it is a departure, and it's got this very loose, "un-precious" quality. That's maybe a little different from her other stuff.

"Running" was her choice as a single. When it comes to singles — the songs that have actually been most successful — I've wanted to take those off the record. I have no idea what's going to be the hit or not.

Black Thought - "Glorious Game" (Glorious Game, 2023)

That was a total pandemic record — at the start of the pandemic when everyone was completely locked in, we had no idea what was going on.

Black Thought texted me out of the blue, and I think he was just trying to stay busy. So he just said, "Can you send me songs?" I sent him maybe two songs and then he sent back finished verses three or four hours later. Most of that record was just me sending him s— and him sending it back, and then going like that. We had probably 20 songs. 

The time I did spend in the studio with him was, he's a total savant. He sits there while you're playing a song, and it kind of looks like he's on Instagram or f—ing around, you know what I mean? Does this guy even like this song? And then 45 minutes later, he’ll be like "Aight, ready." And he goes in there and, and he'll rap four pages of lyrics in one take. It's insane. He remembers everything;  we'll do a song and then three years later, he'll have to redo it, but he'll know the lyrics from memory.

There's a couple of things that I figured out on that record. One: The thing I love about sampled hip-hop production the most is it's almost always pitch-shifted, which makes a giant difference in the sound. And if the piano has decay or vocals have vibrato, when you pitch it up, it becomes something that is so uniquely hip-hop. The second thing was, with hip hop, one of the best parts about sampling is the choices a producer has to make when they are limited to chopping a two-track mix.  If you have multi-tracks, there are too many options. 

I think that record resonated with people who are hip-hop aficionados who really love the art of emceeing. 

Aloe Blacc - "I Need A Dollar" (Good Things, 2010)

We had just recorded the Lee Fields record, My World. Eothen Alapatt, who used to be a label manager at Now Again, was a friend of mine. [Jeff Silverman and I] started Truth & Soul, but we had no infrastructure. We thought My World would have a bigger reach if Stones Throw took care of the press and distribution. And so Eothen said "Yeah, we can do that, but instead of paying us, just make a record with this artist we have, Aloe Blacc."

I had no idea who he was. And so that was the business deal. We didn't get paid for the record initially. The payment was that they were going to promote Lee Fields record for us. So [Aloe] came to New York, and I did it with my partner at the time, Jeff Silverman, also Nick Movshon, who played on the entire record.

He wanted to do this Bill Withers thing. "I Need A Dollar" was probably my least favorite song on the record. I think I have this aversion to anything that's slightly cheesy, but I've gotten better at it. But at the end of the day, it's just a good song. It got picked up as the theme song to an HBO pilot called "How To Make It In America." And then, it just blew up in Europe. It was No. 1 everywhere. But it never hit in America.

It kind of set me off on a weird path for a minute, because I got a taste of success. And made some poor career decisions. I tried to a do lot of songwriting sessions with strangers.  It was maybe four years until I decided to just make El Michels Records.  

The Carters - "SUMMER" (EVERYTHING IS LOVE, 2018)

At the time, I was making these sample packs and sending them out to producers. One of them was this slow jam, and so the producers called me up and said "We used one of your samples. It's for a giant artist. We can't tell you who it is. You have to approve it now. And you can't hear it, but it's going to change your life." That’s what they kept saying to me. Then they said "It's coming out in two weeks."

So I figured they used one of my samples and chopped it up and did their thing to it.  And so when the record came out, it was Beyoncé and Jay-Z. It was the first track on that record they did together, the Carters. And it was mostly just my original sample with some new bass and string section. So basically it was just Beyoncé and Jay-Z over an El Michael's Affair track. The track was called "Summer," and my original never came out. 

So just hearing Beyoncé, hearing these giant pop voices that I associate with absolute hits, over my song, that was pretty cool.

Liam Bailey - "Dance With Me" (Zero Grace, 2023)

Me and him just have a very crazy chemistry when it comes to music, because it all happens super fast and with very little thought. Sometimes I'll listen to Liam's stuff, and I actually don't know how we did it. That is actually the goal. That’s why Lee "Scratch Perry" is the greatest producer of all time, because he could access that instant input, instant output type of creativity. It just passes through him and then it's on the record. Making music with Liam is like that; I'll make some instrumental, or I'll have an idea and then he'll freestyle lyrics one or two times.

To me, it sounds gibberish, but then he'll go through it and change one or two words and all of a sudden has this crazy narrative, and it's about his childhood [for example]. When I’ve worked with him, he has this same process where it's just kind of "hand to God" s—, just let it happen. I was trying to make something the way Jamaicans did, [like] that brand of Jamaican soul from the mid-'60s. 

Brainstory - "Peach Optimo" (Sounds Good, 2024)

I met those guys through Eduardo Arenas, who's the bass player from Chicano Batman, and he had recorded a couple of demos from them. And they had one song in particular that really caught my attention, which made it onto their first record called "Dead End."

They’re three jazz kids. Their dad was a gospel singer and loved soul and Stevie Wonder. So they grew up on all that stuff as well. Producing a band like Brainstory is super easy, because they rehearse all the time. Most of their songs are written; all I have to do is maybe shuffle around sections or just essentially cut stuff out. Because a lot of times when bands write music and rehearse every day, they just love to play, so sections are endless. 

I'll…have a sound in mind for the record, some reference for me and the engineering hands to kind of work from. And in the case of Sounds Good, the reference for the whole sound of the record was that this is Gene Harris song called "Los Alamitos Latin Funk Love." This is kind of the vibe of the entire record. We just cut that record over the course of a year, but it was two sessions that were maybe six days each. 

Kevin is the main vocalist and he's amazing. He can do that sweet soul background stuff perfectly. And when he does [his own] background vocals, it's this thing that not a lot of people can do where he changes his personality. So he becomes three different people. Then the background sounds like an actual group. 

Behind Mark Ronson's Hits: How 'Boogie Nights,' Five-Hour Jams & Advice From Paul McCartney Inspired His Biggest Singles & Collabs

Kylie Minogue
Kylie Minogue attends the 66th GRAMMY Awards Pre-GRAMMY Gala

Photo: Jeff Kravitz/FilmMagic via Getty Images

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2024 GRAMMYs: Kylie Minogue Wins First-Ever GRAMMY For Best Pop Dance Recording For "Padam Padam"

Kylie Minogue beat out David Guetta, Anne-Marie, and Coi Leray; Calvin Harris featuring Ellie Goulding; Bebe Rexha and David Guetta, and Troye Sivan. This is the first-ever win in this brand-new category.

GRAMMYs/Feb 4, 2024 - 09:02 pm

Kylie Minogue has taken home the golden gramophone for Best Pop Dance Recording — an all-new category — at the 2024 GRAMMYs, for "Padam Padam."

Minogue came ahead of of David Guetta, Anne-Marie and Coi Leray ("Baby Don’t Hurt Me"); Calvin Harris featuring Ellie Goulding ("Miracle"); Bebe Rexha and David Guetta ("One in a Million"); and Troye Sivan ("Rush").

The win marks Minogue’s second GRAMMY win after six career nominations. She had previously won Best Dance Recording for "Come Into My World."

The Australian pop star — along with producer Peter "Lostboy" Rycroft and mixing engineer Guy Massey — are the first-ever winners of the Best Pop/Dance Performance category. It was one of three new categories introduced at the 66th GRAMMYs; the other two are Producer Of The Year, Non-Classical and Best African Music Performance. 

Lostboy took the stage to accept the award on behalf of himself, Minogue, and Massey. 

"Padam Padam" charted at No. 7 on Billboard's Hot Dance/Electronic chart; it was a much bigger hit in the UK, where it was a No. 1 hit. The song was embraced by the LGBTQ+ community on both sides of the Atlantic. 

"It's hugely important to me and so touching," said Minogue of her popularity with LGBTQ+ fans in an interview with GRAMMY.com earlier this year. "I hope that for that community and beyond, I just want to say I am open-minded and I want people to be happy in themselves. That community needed support and still needs support. I'm here. And they padamed for me."

Keep checking this space for more updates from Music’s Biggest Night!

2024 GRAMMY Nominations: See The Full Winners & Nominees List

Ice Spice GRAMMY Feature Hero
Ice Spice

Photo: Will Heath/NBC via Getty Images

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The Rise Of Ice Spice: How The "Barbie World" Rapper Turned Viral Moments Into A Full-On Franchise

Ice Spice charmed the masses with her flirty rhymes and playful, Bronx-born personality. Now with four nominations at the 2024 GRAMMYs — including Best New Artist — she's solidified her position as Gen Z rap royalty.

GRAMMYs/Jan 31, 2024 - 06:53 pm

From Slick Rick to Cardi B, rap has long been synonymous with exorbitant personalities. But in 2023, Ice Spice showed that you can still make noise with subtle charm.

The 24-year-old charmed the masses with her nonchalant flow and demeanor, paired with boisterous Bronx drill beats. Just two years into her career, Ice Spice was coined the "People's Princess" — a title first given to the late Princess Diana, whose name serves as the title for the rapper's breakthrough single. 

While Ice's Bronx pride, Y2K fashion and relatable disposition contribute to her appeal, a fan noted on Twitter that her most prominent qualities mirror Diana's: "Resilient, determined and blazing their own trail - in [her] own way." Even her mentor (and "Princess Diana" collaborator) Nicki Minaj co-signed the royal title: "Catch it!!" she exclaimed in a March 2023 Instagram Story.

Ice Spice's reign was solidified by countless accolades in 2023, as she scored four top 10 singles on the Billboard Hot 100 and over a billion streams. And when it came to the 2024 GRAMMYs, her impact is apparent: not only did Ice Spice earn her first four nominations, but she's the only rapper up for Best New Artist. (She also earned nods in the Best Rap Song and Best Song Written For Visual Media Categories for her "Barbie World" collaboration with Minaj, as well as Best Pop Duo/Group Performance for her "Karma" collaboration with Taylor Swift.)

2024 GRAMMYs: Explore More & Meet The Nominees

The first inklings of Ice Spice's virality came in 2021, when she began making music with her college friend-turned-producer and fellow Bronx native RIOTUSA. That year, the rapper took part in TikTok's "Buss It" challenge, with her seductive dance moves going viral. She quickly capitalized on the moment, using her growing number of followers to draw attention to her music. She soon released debut songs like "Bully Freestyle" and "Name of Love," but it was the following year that officially ignited her rap takeover.

In the summer of 2022, Ice Spice's independently released "Munch (Feelin' U)" single was virtually inescapable following a Drake co-sign, nearly 120 million Spotify streams and a music video that became a meme (Lil Nas X even donned Ice Spice's video look for Halloween). The song's rapid popularity led to a deal with 10K Projects and Capitol Records shortly after its release. But it also had naysayers questioning if the rapper was an industry plant and doubting her career success.

"Everybody was tryna be like, 'Oh, she a one-hit wonder,'" Ice Spice said of her critics in an episode of Genius' "Verified" series. "But now, it's like, 'What? Two-hit wonder?'"

When it comes to virality, Ice Spice has the Midas Touch — and she's well aware of it. Whether it's her signature phrases "grah" and "like", her passion for twerking ("But I'm still shaking ass in the deli", she exclaims on "Deli"), or self-affirmations that are perfect for Instagram captions ("How can I lose if I'm already chose? Like," she assures on "Bikini Bottom"), her calm, cool and collected confidence has held a tight grip on social media and beyond.

"I wouldn't consider myself a lyricist. Obviously, lyrics go into music and I do think about them, and I do be having bars in my music but they're just super simple," she told Complex in October. "I want them to be digestible, I don't want them to fly over people's heads and they never catch it. I want people to hear it right away and be like, 'OK, that was cute.' But it's also fun at the same time."

Following the release of her Like ..? EP in January 2023, Ice Spice proved her versatility and knack for hit-making with an onslaught of both niche and A-list collaborations. Massive singles like "Boy's a Liar Pt. 2" with fellow Gen Z princess PinkPantheress and the "Princess Diana" remix with Nicki Minaj peaked at No. 3 and 4 on the Billboard Hot 100, respectively.

In fact, "Diana" helped Ice Spice already land a history-making feat: it marked the first time that No. 1 co-billed by two women topped Billboard's Hot Rap Songs chart since its launch 34 years ago. And through that collab, Ice Spice gained a mentor in Minaj.

"She be telling me to learn from her mistakes — just watching her in general, if you pay close enough attention, you gonna see what you should do," Ice shared with The Guardian about Minaj. "I love to talk to her about things that I can't talk about publicly — it just means so much to be able to have somebody like her."

Ice Spice further proved her mainstream appeal last May, propelling into the pop stratosphere alongside Taylor Swift. The two joined forces for a remix of Swift's Midnights track "Karma," which peaked at No. 2 on the Billboard Hot 100, making it the rapper's highest-charting song to date as of press time. 

"I relate to Ice in many ways, but I think her dedication and focus is what blew me away from the very start," Swift, who brought the rapper on stage at the New Jersey stop of her blockbuster Eras Tour, shared with Variety in September. "She's extremely professional without being cold. Playful and fun without ever taking her eye off the prize. 

"She knows what is and isn't 'her' and sets those boundaries with grace," Swift continued. "She studies the industry and other artists' careers but is very clear about charting her own definitive, original path. It's her ability to carefully find that balance that impresses the hell out of me."

Ice Spice kept the momentum going last June, latching on to the summer's biggest pop culture moment — the Barbie movie. And what better way to celebrate the occasion than with the Head Barb herself?

The rapper reunited with Minaj for "Barbie World," which sampled Aqua's 1997 Eurodance smash "Barbie Girl" and soundtracked the closing credits of the blockbuster. The drill-meets-Jersey-club collaboration debuted at No. 7 on the Billboard Hot 100, becoming Ice Spice's fourth top 10 hit in just four months. 

"Where we come from, our borough is often 'judged' — people have a lot of mixed opinions on it. So to be able to have such an iconic song with the type of genre that comes from where we're from is awesome," producer RIOTUSA told Billboard of the track. "[We] get to shed new light on the genre and bring it to a bigger place."

Ice Spice wrapped a momentous year with multiple festival performances including Rolling Loud and Hot 97's Summer Jam, a Best New Artist win at the 2023 MTV Video Music Awards, a brilliant partnership with Dunkin' Donuts (the commercial announcement of the Ice Spice Munchkins Drink featured actor and Dunkin superfan Ben Affleck), a musical guest debut for the season 49 premiere of "Saturday Night Live" in October (Swift made a surprise cameo to introduce her new BFF), and opening for Doja Cat's Scarlet Tour in November.

And just one week into 2024, the rapper spawned her first viral moment of the year, sharing a snippet of a hilariously unserious bar, "Thinking you the s—, bitch you not even the fart." The clip was a preview of her first release of 2024, aptly titled "Think U The S— (Fart)," which racked up eight million views on the teaser alone.

On Jan. 30, Ice Spice confirmed that her forthcoming album (titled Y2K, which alludes both to her style and her January 1, 2000 birth date) is coming this year; though she didn't announce a release date, she did reveal it's "almost finished". On the heels of a massive 2023, there's no doubt Ice Spice is ready to continue her rap domination — one drill anthem at a time.

"I always felt like I could do anything I tried to do, but especially now it feels like anything is possible," she told The Guardian. "Being at award shows, being on magazine covers, getting huge features — all those moments made me feel like, Wow, we're really doing it big."

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