meta-scriptCountry & Western's New Generation Is Defiantly Of The Moment: Meet Charley Crockett, Colter Wall, Sierra Ferrell, Bella White & Others | GRAMMY.com
country and western's new generation
(From left) Colter Wall, Sierra Ferrell, Vincent Neil Emerson, Charley Crockett, Bella White

Photo: Little Jack Films, Alysse Gafkjen, Courtney SultanBobby Cochran, Bethany Johanna

feature

Country & Western's New Generation Is Defiantly Of The Moment: Meet Charley Crockett, Colter Wall, Sierra Ferrell, Bella White & Others

A diverse and talented new generation of singer/songwriters are steeped in the genre's oldest stylings, but telling stories of a modern America struggling with its identity. GRAMMY.com explores what this movement says about country music — and America.

GRAMMYs/Sep 26, 2022 - 04:42 pm

Seismic shifts in music the kind that reverberate across the social landscape to reveal something essential about the moment, that challenge a dominant narrative, or herald the start of a new era — often rumble the ground for a while before the cultural gatekeepers start to feel it. When the shaking can no longer be ignored, the movement is recognized, and a consensus forms that something important is happening.

Follow Charley Crockett around for a few days and it's hard not to conclude that, well, something important is happening. The itinerant songwriter grew up shuttling between Texas and New Orleans, and calls his music "Gulf & Western" — crisp, hard, insightful songs that blend old country and folk, blues, Tejano, Texas swing, and Dixieland. Crockett is selling out shows everywhere he goes. And the audiences pouring in are from across the cultural spectrum.

"We're breaking through. I got young kids, old timers, s—tkickers, good 'ol boys, hippies, LGBTQ all right up in front," Crockett says after a sold out performance in Kalamazoo, Michigan. In one week in September, he opened for Willie Nelson in New York and played Farm Aid. Now he's headlining a coast-to-coast tour and a European run in support of his new album, The Man From Waco, which dropped Sept. 9.

When asked his thoughts on his surging popularity, Crockett says he hears the same two things all the time: "Number one thing they say is, 'I'd given up on country music until I found you.' Which is really sad to be honest. And two, they say, 'I didn't know that I could like country music.'"

Listen to GRAMMY.com's official Country & Western's New Generation playlist on Spotify, Apple Music, Amazon Music, and Pandora. Playlist powered by GRAMMY U.

Crockett is part of a diverse and talented new generation of singer/songwriters who are steeped in country music's oldest stylings and traditions, but telling stories of a modern America struggling with its identity. Their songs feel both timeless and strikingly original — defiantly of the moment.

Alongside Crockett, Colter Wall is the most widely known artist in this new cohort. The 27-year-old cattle rancher from Saskatchewan has nearly 2.5 million Spotify followers. His music appears on the popular ranching drama "Yellowstone" and on the playlists of Post Malone, Lucinda Williams, and Jason Momoa. All of his releases have been critically acclaimed for their exquisite songwriting, musicianship and old-soul depth. He is a living monument to the genre, making his way across the landscape and timeline before our eyes — and ears — leaving behind music that sounds both everything and nothing like what he recorded before. Two new singles, released Sept. 21, are the latest time capsules.

Other artists are breaking through too. West Virginia's Sierra Ferrell is an otherworldly vocalist, songwriter, and multi-instrumentalist making a seductive blend of country, bluegrass, and jazz who came up busking on the streets of New Orleans and Seattle. Vincent Neil Emerson is a Texas artist heavily influenced by his tragic upbringing, his Choctaw-Apache heritage, and his early days playing honkytonks in Dallas' Deep Elem. At just 22, Bella White is a songwriting prodigy and emotional alchemist.

It's difficult to put a precise label on this music. By classic definitions, it is both country and western, so perhaps it's best to dust off the term used by Billboard in the late '40s and 1950s, when music from Texas, California and points in between nudged its way into a genre that up until then had been largely Southern. But as Craig Havighurst of MiddleTennessee's WMOT radio says, "Genres are marketing categories. Music organizes itself in communities." He's right.

This revival of traditional country and western music is made up of a community of artists and fans, and it's playing out alongside, and at times intermingled with, other communities supporting a parallel surge of new folk, bluegrass, and old-time mountain music.

So far, the revival has not been embraced by the mainstream country music establishment. Most people you talk to say it's "too country for country," an admission of how far the pop country sound has traveled from the genre's founding ingredients. But in the six years since Sturgill Simpson took the industry to task for "pumping formulaic cannon fodder bulls—t down rural America's throat," an entire ecosystem of independent labels and music platforms has sprung up to support the music, giving it a chance to reach broader audiences, and foster that sense of community.

Independent label LaHonda Records was started by Connie Collingsworth and Travis Blankenship in 2019–as the revival was beginning to coalesce–to put out Vincent Neil Emerson's first record, a collection of jewels that established labels wanted to release the "traditional way," which would have meant waiting a year or more. The two friends hoped their complementary skillsets and work ethic would be enough to do right by Emerson. The album, Fried Chicken and Evil Women, struck a chord and LaHonda has since established itself as one of the movement's centers of gravity. In just three years, the label has also released records by Colter Wall, Riddy Arman, and the Local Honeys.

The community has spawned a litany of supportive entities. Gems on VHS and Western AF are two digital channels posting performance videos by artists from this music community. Both sites see themselves as archivists, preservers of history and seed banks for future generations to draw from. In the meantime, they're acting as vessels for discovery and gathering places — a Grand Ole Opry for a new generation. W.B. Walker's Old Soul Radio Show and Kyle Coroneos' website Saving Country Music are playing similar roles, as is a vibrant festival circuit.

The timing of this revival is a story unto itself, and key to understanding why the resurgence is such an important cultural development. Country music first rose to commercial prominence during the Great Depression, when America was in transition, and crisis, and millions of people sought solace from the uncertainty by tuning their radio dials to the familiar music. In the late '60s and early '70s, when the nation was again sharply divided and in transition, the music circled back in a revival that got branded as "Outlaw Country."

While all music has the power to empathize and heal, this music has always been a barometer measuring the depths of America's shared anxieties, a leading indicator marking our hardest times, and a tonic to treat the pain.

"People find comfort in familiarity, in simplicity," says Dr. Lucy Bennett, an assistant professor of music, media, and culture at Cardiff University in the U.K. "They turn to the traditional, to things that evoke the past. Living in a technologically advanced society as we do, with so much misinformation and not knowing what to trust, there's a yearning for truth and authenticity. This music isn't faked. We can feel the sincerity."

Bennett notes that this current revival isn't a U.S.-only phenomenon — the music is popular across the Atlantic, too — though part of the music's appeal is its emphasis on place. Drawing on tradition, these artists are adept at telling emotionally resonant tales that are deeply rooted in their home regions. In these songs, we feel the connection — not just to their home, but to ours as well.

No one in this generation embodies that tradition better than Colter Wall. Back in 2016, when he was 21 and first garnering attention, he played at an installment of the Skyline Live series in Nashville, and earned a standing ovation from those in attendance, which included Steve Earle and Emmylou Harris. After the show, Harris encountered Wall and asked him, in awe, "Where did you come from?" Those present weren't sure if she meant geographically, or something of a more ethereal, spiritual nature. A man of few words, Wall answered either interpretation of the inquiry by simply saying, "Canada."

Listening to Wall's catalog is to immerse yourself into the towns, ranches, traditions, history, and ethos of western Canada. It is to spend time at the Calgary Stampede, in Speedy Creek, Manitoba, with the Rocky Mountain Rangers, to tune your ear to Ian Tyson and the other great country and western artists of the region. It is to understand a different kind of love story.

Indeed, this revival has a decidedly Western tilt to it. Bella White grew up not far from Wall in Calgary. Riddy Arman is in Montana. Kassi Valazza was born in Arizona but is now part of the Portland music scene. Margo Cilker has roamed the rural parts of eastern Oregon and Washington, as have Seth Brewster and Kate Eisenhooth, the duo who make up Buffalo Kin.

"Yellowstone" Music Supervisor Andrea von Foerster believes the inherent sparseness of Western art is also a factor driving interest in this music. She and show creator Taylor Sheridan use music from this cohort in part because of its austerity. "We have very busy lives. Every instant feels overscheduled. This music is the opposite of what we're living," she says. "Our show has the same appeal. Most people don't get to live in these kinds of lazy landscapes and open spaces. It's a quiet in the storm. It's restorative. In times of turmoil, you don't look for bells and whistles, you want bare bones."

It could also be the astounding songsmanship that's drawing in these audiences. Sonically, and stylistically, there are wide variances between these artists. But one thing that unites them all is their songwriting command. Maybe it's what happens when an entire generation, on top of whatever personal trauma they had to endure, were forced to come of age through a string of civilization's brutal failures — 9/11, school shootings, the opioid crisis — but were given Townes van Zandt as an artistic influence. A thousand poets bloomed. When I ran the van Zandt hypothesis past Vincent Neil Emerson, he agreed: "Yeah, it would be like painters discovering a whole new set of new colors."

The truth is, the digital age makes it possible to draw upon just about anyone as an influence, and that's apparent with this cohort too. Despite their relative youth, there's a deep understanding of the country music's niche stylings, sounds and regionalisms. As a result, a new canon is being created alongside the old one, filled with extraordinary songs that are raw, sparse, honest, gut-wrenchingly sad, punchy, hopeful, bare, good-natured, and that feel as if they're rising up out of the ground, infused with something ancient and holy.

Rodney Crowell, a contemporary of Townes van Zandt and one of the Texas songwriters who helped drive the Outlaw revival, believes this new generation is going about it the right way. "They're sticking to their guns. It reminds me of what Guy Clark used to say: 'Focus on being an artist and the rest will take care of itself.'"

The word that most often comes up when talking to people about the appeal of this music is "authenticity," the great yearning of our time, and musically speaking, something fans aren't finding in mainstream country. Anthony Mason, senior culture correspondent for CBS News, and one of the establishment gatekeepers to first recognize this movement when he profiled Crockett back in April says, "There is something pure and genuine and accessible about the music. You can't help but respond."

For many music fans, it's the sad songs that provoke the most powerful response. After years of trying to understand why listening to sad music didn't make people even sadder — something psychologists call the "sadness paradox" — we now know that sad music can relieve a depressed mind. In this light, the music of this revival could be considered urgent care.

Fluent in the language of mental and emotional health, this generation has produced a litany of deeply resonant and sophisticated pain songs, where stories of addiction and grief, suicide, loss and longing are not masked with niceties or polite euphemisms.

When I complimented Bella White on her strength as a writer of pain songs, she laughed and said, "I only write pain songs." Just 22, she demonstrates a remarkable amount of wisdom in her first record. "People my age had to navigate scary things, and we got grown up fast." Her song "Just Like Leaving," for its preternatural self-awareness, is one of the revival's anthems. "Well maybe I just like hurting/Building up walls and then ripping them down with my own disposition." In these unsettling times, perhaps the most universally relatable insight in the song, or any song, comes when she sings, "The bars on my window didn't leave me safe at night."

There's a desperation in lines like that, and across songs such as Wall's "Sleeping on the Blacktop," Margo Cilker's "Kevin Johnson," songs that are more like cries for help, pleas to a world drained of its caring and empathy. At times the desperation shows up as contempt, moral disdain for a system that has failed them so often, like Crockett's "Are We Lonesome Yet," and Emerson's "Letters on the Marquee." If you believe songs can be allegories, listen to Colter's Wall translation of "Big Iron" and imagine the Arizona ranger as a modern-day insurgent, or social movement, sent to topple a power structure, deliver justice, and free people from their fears.

Yet also present in this music, alongside the heartache and rage, is a resilience, a weary confidence that a better, uncloudy, day is ahead. Vincent Neil Emerson's "The Bad Side of Luck" warrants its own consideration as a generational psalm, especially knowing Emerson's heartbreaking personal story, which included losing his father to suicide and a younger brother to a house fire. Listening to him narrate lines such as "I was ashamed to say that I am somebody's son" and "I wasted my time waiting for change" — it is impossible not to feel the weight of sorrow. Until he concludes, "But I came out clean, and there ain't too much I regret," and "Sometimes what you get, ain't the same as the things you expect, so I guess I'll keep fightin' on the bad side of luck till I'm dead."

Maybe that's why the audiences keep growing, why people who don't normally associate with each other are gathering together. It’s three chords and the truth for the volatile 21st century. The music allows us to linger in our pain, which beats being numb, and somehow, measure by measure, line by line, it eases the hurt. And it reminds us, and bolsters us, in spite of the anguish, to keep going.

"It's been a long time coming," Shooter Jennings said of this movement. "It's really inspiring and cool to see it working. We're not even at the peak yet." Shooter is in a unique position to assess its status. Not only is he a country music scion — the only child of Waylon Jennings and Jessi Colter — but as an artist he was part of the Red Dirt wave in early 2000s, a musical community helping keep the independent country scene alive during a time when, as he put it, "the landscape was pretty empty."

Today, among many other musical hats he wears, he's producing albums for this rising generation, including for Jaime Wyatt and Kelsey Waldon, and is confident in the direction they are headed. "The country music establishment is soon going to be tasked with a choice. Either get on board and open up the old format, or the old format is going to die.  Because these artists don't need it," Jennings says.

Given the infrastructure that has been constructed around them, not to mention a social media and streaming environment that didn't exist in earlier eras, it seems entirely plausible that the movement will continue to grow organically. Earlier in September, Sierra Ferrell won Emerging Act of the Year from the Americana Music Association, a prize that went to Charley Crockett a year ago. All these artists are young and will keep honing their craft, and because of their achievements, more will be coming up behind them. A weary population will continue to need it.

But even with the momentum—and favorable conditions ahead—this generation is intent on defining its own success metrics. Crockett says he now gets calls from people in the business telling him that he can sell out stadiums.

"As if that's what I'm wanting to hear. It's absolutely not," he says. "There's a lot of people selling stadiums out right now that I don't think people are going to remember very much in 20-30 years. Willie Nelson was never the biggest country artist, never, not even at the height of 'Red Headed Stranger.' Bob Dylan was never selling out those stadiums. But all these years later, who are we talking about? Who are we remembering?" 

Songbook: A Guide To Willie Nelson's Voluminous Discography, From Outlaw Country To Jazzy Material & Beyond

Tanner Adell
Tanner Adell attends the 2024 CMA Awards.

Photo: Jeff Kravitz/Getty Images for CMT

list

12 Must-See Acts At Stagecoach 2024: Tanner Adell, Charley Crockett & More

Before the country music festival returns to the California desert April 26-28, get to know some of the most buzzworthy artists set to take this year's Stagecoach Festival by storm.

GRAMMYs/Apr 23, 2024 - 11:28 pm

In a matter of days, some of country music's best and most promising acts will come together in Indio, California for Stagecoach Festival 2024. The annual event has spotlighted an eclectic mix of talent since 2007, but this year's impressive roster of performers helped Stagecoach earn its largest number of ticket sales in the festival's 17-year history.

Held April 28-30 at the Empire Polo Club — the same scenic desert landscape as the long-running Coachella Music and Arts Festival — this year's Stagecoach Festival offers a diverse blend of artists that spans from headliners like Miranda Lambert and Eric Church to surf-pop icons the Beach Boys, hit rockers Nickelback and hip-hop star Post Malone

Along with this diverse roster of superstars, the 2024 Stagecoach lineup is filled with a captivating list of artists on the rise. From a singer/songwriter enjoying a much-deserved comeback to a skillful 25-year-old putting his own spin on the '90s country sound, this year's crop of talent is paving the way for the future of country music.

Stagecoach Festival 2024 is completely sold out, but country fans who didn't snag their ticket in time can still enjoy all the festivities by streaming performances live via Amazon Prime all weekend long. Before you head out into the California sun or get cozy in front of your TV, take a moment to learn more about these 12 must-see acts coming to Stagecoach this year.

Tanner Adell

Since the release of Beyoncé's country-inspired album COWBOY CARTER, singer/songwriter Tanner Adell has become one of the genre's most talked about new artists. Before she was tapped as a guest vocalist on Beyoncé's cover of the Beatles' classic "Blackbird," and original track "AMERIICAN REQUIEM," Adell had already garnered a dedicated fan base online. 

Thanks to viral hits like "Buckle Bunny," the playful title track of her 2023 debut album, the Nashville-based talent has earned praise from both critics and country listeners worldwide. From heartfelt ballads to beat-driven bops made to get you on the dance floor, Adell blends elements of radio-ready modern country and rhythmic hip-hop with ease.

Adell's Saturday performance at Stagecoach promises to be a fiery and fun showcase of her polished pop-country songbook.

Zach Top

While growing up in Washington state, Zach Top forged a deep connection to the sound of traditional country music. From Marty Robbins to Keith Whitley, the influence of the genre's past is deeply entwined in every track of the talented 25-year-old's brand new record, Cold Beer & Country Music

Top's 12-track LP has earned plenty of buzz for its new take on the neo-traditionalist style that dominated country radio in the late 1980s and early '90s. With engaging vocals reminiscent of the late Daryle Singletary and thoughtful lyricism, Zach Top provides a fresh new take on a familiar and formative sound.

Brittney Spencer

Over the past five years, Brittney Spencer has repeatedly proven why she's one of the most important and captivating voices within modern country music. From her acclaimed 2021 single "Sober & Skinny'' to her celebrated collaboration with country supergroup The Highwomen, Spencer's vocals are consistently as emotive as they are effortless.

Spencer's charismatic personality and boundless energy take center stage through every performance, making her live shows a can't-miss event. Her Sunday afternoon set at Stagecoach offers a chance to hear cuts from her stellar debut album, My Stupid Life, which dropped in January.

Vincent Neil Emerson

Texas native Vincent Neil Emerson first earned widespread praise with the 2019 release of his debut album, Fried Chicken and Evil Women, earning him comparisons to influential artists like Guy Clark and Townes Van Zandt. His narrative-driven lyrics and hauntingly raw vocals have won the hearts of country fans far outside the Texas plains.

Over the years, he's collaborated with fellow alt-country favorite Colter Wall and recruited the creative genius of Rodney Crowell, who serves as producer on Emerson's self-titled 2021 LP. With his most recent album, the Shooter Jennings-produced The Golden Crystal Kingdom, Emerson once again channels the old-school magic of the traditional country that only comes from a rare type of Texas troubadour.

Katie Pruitt

Although Katie Pruitt has been locally lauded as among the best of Nashville's modern crop of singer/songwriters for years, her rise into the mainstream is still overdue. The Georgia native's stunning 2020 debut album, Expectations, was hailed for its raw honesty and effortless vocal intricacies. 

When she takes the stage during the final day of Stagecoach 2024, Pruitt will be armed with a brand new batch of awe-inspiring songs. Released on April 5, her sophomore album, Mantras, delivers an unpredictable, genre-bending sound that displays a sense of artistry far beyond her years. Don't miss your chance to see Pruitt's mesmerizing live set, which is guaranteed to have you dancing and maybe even wiping away a few tears.

Carin León

In just a few short years, beloved Mexican singer/songwriter Carin León has evolved from a regional hitmaker to an internationally known talent. His reflective and honest songs have connected with audiences globally, becoming one of Spotify's most streamed modern Mexican artists. 

Earlier this year, the two-time Latin GRAMMY-winner made his Grand Ole Opry debut, and will serve as the opening act for rock legends the Rolling Stones' Hackney Diamonds Tour when it heads to Glendale, Ariz. this May. (And just one week before his Stagecoach debut, he also made his Coachella debut.) Fans who catch his Friday set may be lucky enough to see a live rendition of "It Was Always You (Siempre Fuiste Tú)," his fresh collaboration with fellow Stagecoach 2024 artist Leon Bridges.

Trampled By Turtles 

Thanks to their unique blend of bluegrass, folk, country, and a dash of rock and roll, Minnesota-based outfit Trampled by Turtles has become a music festival staple — and will make their third Stagecoach appearance (and first in 10 years) on Saturday. Their high-energy live sets channel the psychedelic magic of rock's jam band scene, subbing plucky acoustic instrumentation in the place of rolling electric guitar.

The long-running band will treat fans to an array of tracks from their impressive career, which spans 10 albums, including their critically praised 2022 LP, Alpenglow. Even if you aren't already familiar with Trampled by Turtles' extensive list of releases, you're sure to be captivated by their hypnotizing performance style and positive energy that radiates from the live stage.

Charley Crockett

Texas-born talent Charley Crockett is one of few modern artists who have proven worthy enough for the coveted title of "troubadour." The seasoned singer/songwriter's appearance at Stagecoach will coincide with the release of $10 Cowboy, his soulful and synth-tinged 16th studio album.

Crockett's mix of traditional country and thoughtful folk, infused with gritty 1970s pop, creates a nostalgic charm that captivates the live stage. His descriptive story songs and distinctive twang echo the genre's early greats while expanding those classic country themes into new and surprising sonic territory. His Stagecoach 2024 set is sure to deliver a blend of fresh album cuts along with fan favorites from his already-expansive catalog.

Lola Kirke

You may know Lola Kirke as an accomplished actress in both television and film, but the British talent is also one of country music's most surprising new artists. Her stylized mix of traditional country and edgy pop-rock is refreshingly fun and tailor-made for Stagecoach's good-time vibe. 

In recent months, Kirke has shared a string of infectious singles leading up to the release of her latest EP, Country Curious. In March, she dropped a stellar take on the Paula Cole classic "Where Have All The Cowboys Gone?" featuring Stagecoach 2023 alumni Kaitlin Butts. Make sure you clean off your boots before Kirke's set, because there's a good chance she'll have a very special line dance lesson ready for the crowd.

Willie Jones

For nearly a decade, Louisiana-born talent Willie Jones has captivated country fans with fresh and genre-bending tracks, propelled by deep, rich vocals. Since first making waves with his rendition of Josh Turner's "Your Man" during an audition for "The X-Factor" in 2012, Jones has been paving his own path in the genre. 

He's recorded two full-length records, including his irresistible 2023 LP Something to Dance To. His Stagecoach set will certainly be a boot-stomper, offering concertgoers a chance to experience the magic captured on his latest EP, The Live Sessions, which arrived on April 5.

Sam Barber

Missouri native Sam Barber has evolved from a hopeful musician to a viral sensation with a major-label record deal. While passing the time at college, the gifted 20-year-old began recording covers of his favorite country tracks and shared them on TikTok, quickly garnering thousands of eager listeners. His down-to-earth charm, paired with surprisingly seasoned and gritty vocals, also earned the attention of Atlantic Records. 

In 2023, they shared Barber's debut EP, Million Eyes, which spawned the breakthrough radio single "Straight and Narrow." Now, fresh off the release of Live EP 001 and a string of new singles, Barber will bring his thoughtful yet edgy country sound to Stagecoach, marking another rapidfire career accomplishment.

Luke Grimes

Although you may know him best for his role as the chaotic charmer Kayce Dutton on the acclaimed television series "Yellowstone," Luke Grimes' creative talents expand far outside the small screen. A lifelong musician and lover of country music, Grimes took the stage at Stagecoach 2023 in support of his debut EP, Pain Pills or Pews. The project's raw and honest tracks earned critical acclaim and quickly led Grimes back into the studio, tapping Dave Cobb as producer for his vulnerable new self-titled LP, which arrived on March 8.

Whether you're a longtime fan of his acting or an already devoted listener, Grimes' set marks a pivotal moment in his ever-evolving musical career — and one of many can't-miss moments at this year's Stagecoach Festival.

Why 2024 Is The Year Women In Country Music Will Finally Have Their Moment

Vincent Neil Emerson

Photo: by THOMAS CRABTREE

interview

Vincent Neil Emerson Enters The 'Golden Crystal Kingdom' Of Gut-Punching Country Music

Inspired by several years of life changes, Vincent Neil Emerson's new album, 'The Golden Crystal Kingdom,' tells Western stories that honor his past while keeping a steady eye on the future.

GRAMMYs/Nov 6, 2023 - 02:40 pm

Growing up in Van Zandt county, Texas, it would be easy to say country singer/songwriter Vincent Neil Emerson was bound to follow in Townes Van Zandt’s footsteps, after whose family the county is named. But to Emerson, it never felt like a sure thing. It still doesn’t.

"I don't think I really had a defining moment of that feeling like, oh, I can do this, because everything's so uncertain. It's like anything in life, nothing is really guaranteed," he says.

Emerson’s nuanced, honest songwriting often draws comparisons to Van Zandt, John Prine, and Guy Clark and has earned his songs appearances on "Reservation Dogs" and "Yellowstone." His latest album, The Golden Crystal Kingdom, is produced by Shooter Jennings and out Nov. 10.

Emerging from several years of life changes fatherhood, marriage, and a new band Emerson crafted an album of Western stories that serve as both an ode to how he got here and a declaration of intent for the future. He deftly tackles Indigenous history (Emerson is Choctaw-Apache), reflects on how we live and what we value, and explores the life lessons in love, loss and disenfranchisement.

Drawing inspiration from across the music spectrum – he’s a huge Bob Dylan, Ramblin’ Jack Elliott and Neil Young fan – Emerson’s careful not to sample too much from any one style, choosing instead to focus on honesty, and letting the music serve the story. The result is a set of moving, stripped-down songs, each of which illuminate a small slice of the human experience.

Emerson started his singer/songwriter career as a teenager, getting himself a long-forgotten crappy guitar and jumping in feet first – "I learned three chords and I tried to write a song immediately." Quickly he started busking and attending open mics, gradually building a repertoire of folk song covers and eventually writing the songs for his first album, Fried Chicken & Evil Women.

At the release of his sophomore album, Vincent Neil Emerson, fellow Texas songwriter and producer Rodney Crowell summed up Emerson’s potential to carry on the Texas singer/songwriter tradition: "It’s possible young Vincent will plant the flag of his forbearers firmly in the consciousness of a whole new generation." As Emerson sings in the title track from his latest, The Golden Crystal Kingdom, "heavy is the head that wears the crown."

But it’s not a crown Emerson’s ever going to take for granted. Instead, he’s focused on making good music that’s honest and relatable. Ahead of his album release, Emerson spoke with GRAMMY.com about finding his voice, the importance of Indigenous stories, writing love songs, and artistic freedom.

The Golden Crystal Kingdom is an interesting name for an album, and for a track. I'm curious where that came from.

I'd rather just leave it up to speculation. I don't want to tell people what it means, let's leave some mystery there. I just want people to have their own opinions about it and not be swayed by what I say about it.

Okay, I can respect that. Can you tell me about writing the title track?

I wanted to write a song as my dedication to the dance halls and honkytonks that I've played over the years. A lot of bad times, actually. But some good times, too.

You said on Instagram recently that you write from the position of somebody who doesn't fit in, because that's how you feel.

I felt like that most of my life. I feel that way a lot of the time. So I'm trying to write from a place that's honest. If you're not honest, some people can never relate to you. I just want to make good art. And the best way I've tried to do that is to be honest about life.

Tell me a little bit about writing "The Man from Uvalde." It's a pretty intense song.

Well I was watching the news [of the school shooting in Uvalde, TX], I was living in San Antonio at the time. And that was right up the road from our house. The melody just kind of jumped out of nowhere, and the lyrics just started coming to me.

I saw what happened to those children. I thought about my son, it’s just a pit in my stomach. I was terrified at the thought of that, and I could only imagine what the parents of those children that lost their lives felt.

Yeah, of course. Has anything changed for you in writing songs since becoming a dad?

I guess not. I'm still trying to figure out how to write good songs.

I think you're doing okay. Speaking of which, what’s the story behind "Little Wolf’s Invincible Yellow Medicine Paint," the album’s last track?

My wife brought home this stack of old Western comics from the ‘60s. And I read a story about Little Wolf's invincible yellow paint in there. Basically, there was a medicine man who was told that he needed to motivate these warriors and try to convince them to go into battle against people who had guns. They knew they were going to die if they went, because they did not have guns.

He came up with this yellow paint and he said that no arrow would pierce you, no bullet will pierce you; if you wear this paint, you'll be protected. I don't remember the rest of the story off the top of my head, but that's where I stopped writing. I was like, I don't want to paint the end. But I do say in the song "everything is dead," like 12 times.

There's a line in there that says, "keep your prayers that I find my worthy death." There's this idea of a warrior needs like a worthy death, and I literally meant, take your prayers back. I don't need your prayers for that s—.

It's a gut punch of a concept, right? Because we know how that story ends. You don't have to put it in the song.

Then there's the whole idea of being sold something from one perspective, we're being sold this thing that's really not going to help us. And on the other side, maybe it did help. Who knows?

It meant a lot more to me when we made the music video. We had an Indian relay racer named Sharmaine Weed. It feels like it's more motivational — "I have been down but I'm not out yet." I wish I could take credit for [that casting]. But it was actually Mike Vanata from Western AF. It's sort of an old West song, but it really brought it around into modern times putting that imagery behind it.

Over the last couple of years you've gotten more comfortable or more vocal about being Indigenous yourself. Was it just natural to start talking about it more, or was there some motivation there?

Well, I'm 31 years old now. When I first started playing music and playing shows, I was young, I was in my early 20s. People change and grow up and mature, and I definitely have over the years. I wrote all those songs off my first record when I was 22, 23. And I recorded them when I was 25. And finally put it out when I was 27. And I'm still carrying around who I used to be in those old songs.

I'm ashamed to say, but I didn't really care as much about where I came from. I just wanted to go somewhere and be someone else. As I got older, I started talking to my grandmother about things and remembering where we come from and going to powwows growing up and stuff like that. I think it's important to hold on to that. I don't want to be erased. I don't want my family history or my culture to be lost or forgotten. So that's a big reason why I embraced who I am.

You’re getting put on some lists of Indigenous country musicians. Country music is notoriously really, really slow to change. And even when it starts to open up, there's often setbacks. What would you like to see from music in terms of representation and inclusion?

I feel like it’s less of a country album and more of a rock 'n' roll album. There's still some country songs on the album, but I've always loved country music.

There's not enough diversity or inclusion. And there's a lot of great, great Indians in country music and music in general. And we don't really see a lot of those people at the front. It would be nice to see more of that.

What are some of the most rock songs on this album for you?

"Little Wolf’s Invincible Yellow Medicine Paint" definitely feels like a rock 'n' roll song to me. "Hang Your Head Down Low." I was listening to a lot of Dylan at the time. And I wanted to write a Highway 61 Revisited kind of sound. It just depends on how we play it live too. Because sometimes my guitar player will play more country licks on the Telecaster over the song. And all of a sudden, it turns into a fast paced country song.

I just stopped worrying about what genre it is and just started writing whatever feels natural and good.

I sometimes think journalists and PR people are the only ones who think about this anymore.

Well, genre is very helpful for categorizing things, for promoting things and reaching certain audiences. But there’s certain combinations that come along with each genre of music and certain things that people expect. That’s why I think it gets dangerous for the art, for the artists.

"Dangerous" is a really interesting concept. Can you say a little bit more about that?

Well, I think it's dangerous to the artists, but it's also dangerous to the art. If you’re not allowing people to express themselves or if you're giving them pushback or putting someone down for moving in a certain direction or doing a certain thing that you don't like it hurts. It doesn’t belong. It feels like you're killing off parts of people.

There's a couple of love songs on this album too. And I'm curious where those come from. You just got married, right?

Yeah, I just got married. "On the Banks of the Guadalupe," I wrote that for my wife. It's hard to write love songs. It's hard to write like that and not feel like I'm sounding cheesy.

It sounds incredibly hard. I think it would be a lot easier to write songs about characters, like the album’s open track "Time of the Rambler."

I wrote that song in Shooter Jennings’ basement, while we were recording the album. It was maybe a couple of days in, and I stayed in his basement of his house. And he has a nice room setup down there, you can see the highway from the basement. I was just looking at all these cars and driving up and down the highway. And that's where some of the lines came from.

Where do you find the characters you write about?

Just from how I feel and the things that I've been through and done. Sometimes just taking inspiration from things I've seen and just hanging out in the back of my mind somewhere. I might have seen a movie or maybe I've met someone firsthand who, and told me about some experiences they had, it's all over the place.

Where do you see yourself fitting in that Texas singer/songwriter tradition?

I'm okay with people lumping me in with those guys, that's great. I love all that stuff. I don't think that it's fair to compare any artist against another. Art is so subjective, and it's personal and so open to interpretation. But it's nice to be mentioned in the same sentences as guys like Townes Van Zandt. I'd hate to be compared to him because he's an incredible writer. And he did so much. It's an honor. To have a legendary guy like [Rodney Crowell] come at you and say some really nice things, it just meant so much. 

Country & Western's New Generation Is Defiantly Of The Moment: Meet Charley Crockett, Colter Wall, Sierra Ferrell, Bella White & Others

Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

video

GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news? The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

10 Essential Facts To Know About GRAMMY-Winning Rapper J. Cole

Newport Folk 2023

Photo: Douglas Mason / Contributor via Getty Images

video

Watch Backstage Interviews At Newport Folk 2023: Turnpike Troubadours, Nickel Creek, M. Ward, Thee Sacred Souls & More

Another Newport Folk is in the books; its 2023 iteration was one of the great ones — featuring Aimee Mann, Lana Del Rey, Jason Isbell and more. Watch backstage interviews with some of its radiant artists below.

GRAMMYs/Aug 1, 2023 - 09:50 pm

Another summer, another Newport Folk. The storied bastion of American roots music flourished once again, with three days of plucks, strums, harmonies and good cheer.

Lana Del Rey enjoyed her Newport debut, James Taylor made a surprise appearance (calling it "emergency folk music") and the Black Opry made waves — and GRAMMY.com was on the grounds for all of the excitement.

Backstage, a number of artists chatted about their experiences onstage, their love of the American roots community and more.

Watch all of the interviews below — and we'll see you at Newport Folk 2024!

Turnpike Troubadours

Nickel Creek

John Oates

Abraham Alexander

Bella White

Gregory Alan Isakov

Indigo de Souza

M. Ward

Thee Sacred Souls

Rob Grant