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From Los Rakas To Maluca Mala: Afro-Latino Artists Talk About Representing Their Culture In The Music Industry

Los Rakas and other Afro-Latino artists share their varied experiences in the music industry

GRAMMYs/Feb 28, 2019 - 03:09 am

Maluca Mala grew up in New York, but, like so many kids with family from other countries, every summer she would fly to the Dominican Republic to visit her grandmother. Maluca remembers the summer the Fugees' "Killing Me Softly" hit the airwaves on the island clearly.

"All my friends knew the lyrics to the song in English, but they didn't speak English. They didn't even know what the words meant," recalls the electronic artist on a recent phone call from New York City. "I was the translator."

Maluca has been releasing music since the height of Myspace, creating a mesh of sounds: electronic, punk, hip-hop and club with native-to-the-DR merengue, and other Latin sounds. Her lyrics feature female-empowering anthems in English and Spanish and her look demands as much attention, with her long, thick waves being cut short and straight or placed in a high ponytail. Her colorful outfits make her medium skin tone pop. 

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"I really wanted the intention to be, well, how could little old me diversify American radio?" she says of her lyrics. "The intention was, okay, I'm going to do my music in Spanglish because you go overseas and no matter what country you're in, they're playing English music on the radio."

An Afro-Latina with roots in a country where it is common to see black Latinos, Maluca sees her value as being able to tap into the English and Spanish language market. In an industry that can easily box in artists—“Being black and having a certain tone or look automatically makes people think you belong in one thing,” former Danity Kane singer and current solo artist Dawn Richard told Pitchfork in 2017—Maluca has stayed her authentic self. 

"We need to start approaching it from that way. They need us to make things popping," she says. "Like, we really need to know our worth and our value as brown artists. Like, I know why you want me on that track. Because I'm Latina and you want to make this song hot." 

Managing—And Exceeding—Expectations

However, some Afro-Latino artists have had to fight against being molded into just one of their identities.

"A lot of expectations were placed upon me based on my color, based on the texture of my hair," says the independent singer/songwriter and soulful alternative rock artist Joy Villa of some of her experience in the industry.

"When I came into the industry people told me a lot of ignorant things, like … you look more Latino when you have straight hair. You should go for the Latin market. You need to learn Spanish, you need to speak better Spanish, you can be accepted then," says the singer whose mother is African-American, and father is Argentinian and Italian. "Then on the black side, it was like you have to look more black, you have to look [sexier]. I got a lot of the specialization for the black community in music. Unfortunately, it was like, ‘You got to show it. You got to be one of the rap girls, do rap, you do hip-hop, or you have to be like Beyoncé.’"

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Villa, who calls herself a "rebel" and has made blatant political statements on the red carpet that have brought criticism from the left, didn’t listen to the feedback and has stayed focused on making the one thing she says won’t judge her: music. "That's where I really found my voice, being confident in my artistic integrity and saying people can't tell me what I am, because I know who I am. It took a lot of years and self-development of finding that, and I did find it from my peers."

Meanwhile, as Maluca points out, the conversation about being black and Latino is still missing in some Latin cultures. "In a lot of Latin cultures, because of colonialism and slavery, we don't talk about our blackness. A lot of folks didn't even want to identify as black, you know?" she says. "Through expanding my view, the world, like living in the East Village, going to an arts school, I was like, oh my gosh, I'm black, too."

Then there’s GRAMMY-nominated Bay Area hip-hop group Los Rakas, who carry their roots in their name utilize Spanglish lyrics to pay homage to those who came before them.

"A lot of artists out here, especially in the Bay Area [liked] … how we used Spanglish from the very beginning," Rich, one half of the duo, says. "We started collaborating with some of the biggest artists out of the Bay Area, and then we started incorporating the Spanish into their songs. It didn't matter if [it was] R&B from Goapele to E-40. We were actually inspiring them to try to speak in Spanish or do something in Spanish with us, you know?"

The cousins, known as Raka Rich and Raka Dun, have roots in Panama—the country that links Central and South America and is home to iconic reggae en Español artist El General. Dun was born in Panama and eventually moved to Oakland with Rich, who was born in the Bay Area. 

“Naturally when we started making music we just repped our culture, you know what I mean, repped being Afro-Latino because we're proud of it," Rich says. "When people would come and meet us they would be intrigued by [our Spanish], because they've never seen Black kids speaking in Spanish. It was rare for them." 

The group calls themselves Rakas, a Panamanian word used to identify poor rebels, to bring awareness to these roots. Celia Cruz and Ismael Rivera are among the Afro-Latino artists they grew up listening to. 

"That's why we call ourselves Los Rakas—because we felt like [our heritage] was not getting recognized, what we contributed to the culture, just being Afro-Latinos," Rich says. "It's nothing against nobody else; it's just more like, we want to let you guys know that we're out here. It's more to bring awareness that this culture is also Black culture, but it's in Spanish, and to pay homage to those people who started it."

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"They will tell us, ‘Hey, you guys should say ya'll from Panama, you know what I mean, don't say ya'll from California. It's like no, we're repping both though," Dun adds. 

The group has never felt the need to fit in a box either. "When we started doing music, we just tried everything. We went from doing R&B, to rap, to any genre you can think of—we tried it out from the very beginning. So for us, whenever we wanted to rap in English we'll rap in English and we'll put in the album," Rich says. "We never felt like we had to do what the industry was doing, we were just doing what we wanted to do, just trying different things out, and expanding through our friends."

Finding Success On The Internet

The success Los Rakas have experienced since coming onto the scene in 2006, which includes collabs with classic-punk act Blondie, is thanks in part to the exposure the internet provides. Today, in the post-Napster music-consumption era, many artists are finding ways around industry barriers and building organic audiences with help from free sharing sites like YouTube and SoundCloud.

"We went to Chile, or we will go to Mexico, and the people singing the songs word for word… that’s thanks to the internet. Back in the day you had to be on a major record label, and you had to basically go promote yourself in Mexico physically, go promote yourself in Chile," Dun says. "The internet helped a lot of people to be able to do what we do, and not have to conform to what the industry tells you to do."

RELATED: Tierra Whack Talks Creative Process, Netflix Recommendations And Checkers’ Fries

Villa, whose album I Make The Static EP made the Billboard 200 in 2017, points out the success of experimental GRAMMY-nominated rapper Tierra Whack, who has utilized Instagram to boost her career. 

"She's so different, she went viral being herself and she released 15 one-minute self-aware tracks making fun of herself, being Whack and different, and sort of the awkward black girl kind of vibe, and I love that. This is the time to be awkward and weird and wonderful and nerdy, and everything you were meant to be," she says. "I feel like women have stronger voices. Afro-Latinas have strong voices. We're now getting awareness and invisibility. The music industry has to catch up to what's happening now."

By the same token, Maluca sees Cardi B's 2019 Rap Album GRAMMY win for Invasion Of Privacy, which features the bilingual hit "I Like It" featuring J Balvin and Bad Bunny, as a major win. Cardi has roots in the Dominican Republic and Trinidad and Tobago.

 "I do think the industry expects Latinos to have a "Latino" type sound. Cardi B did not do that. She's from New York, do you know what I mean? Like, hip-hop is part of our vernacular," she says. "[Cardi B] was like, 'I don't have to do music in Spanish [all the time] for you to understand that I'm a Latina.'"

Peso Plum press photo
Peso Pluma

Photo: Arenovski

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Peso Pluma's Road To 'ÉXODO': The GRAMMY Winner Navigates The Consequences Of Global Stardom On New Album

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso Pluma says of his latest album 'ÉXODO'

GRAMMYs/Jun 21, 2024 - 01:13 pm

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

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Baby Keem GRAMMY Rewind Hero
Baby Keem (left) at the 2022 GRAMMYs.

Photo: Matt Winkelmeyer/Getty Images

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GRAMMY Rewind: Watch Baby Keem Celebrate "Family Ties" During Best Rap Performance Win In 2022

Revisit the moment budding rapper Baby Keem won his first-ever gramophone for Best Rap Performance at the 2022 GRAMMY Awards for his Kendrick Lamar collab "Family Ties."

GRAMMYs/Feb 23, 2024 - 05:50 pm

For Baby Keem and Kendrick Lamar, The Melodic Blue was a family affair. The two cousins collaborated on three tracks from Keem's 2021 debut LP, "Range Brothers," "Vent," and "Family Ties." And in 2022, the latter helped the pair celebrate a GRAMMY victory.

In this episode of GRAMMY Rewind, turn the clock back to the night Baby Keem accepted Best Rap Performance for "Family Ties," marking the first GRAMMY win of his career.

"Wow, nothing could prepare me for this moment," Baby Keem said at the start of his speech.

He began listing praise for his "supporting system," including his family and "the women that raised me and shaped me to become the man I am."

Before heading off the stage, he acknowledged his team, who "helped shape everything we have going on behind the scenes," including Lamar. "Thank you everybody. This is a dream."

Baby Keem received four nominations in total at the 2022 GRAMMYs. He was also up for Best New Artist, Best Rap Song, and Album Of The Year as a featured artist on Kanye West's Donda.

Press play on the video above to watch Baby Keem's complete acceptance speech for Best Rap Performance at the 2022 GRAMMYs, and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

How The 2024 GRAMMYs Saw The Return Of Music Heroes & Birthed New Icons

GRAMMY Museum Celebrates Black History Month 2024

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The GRAMMY Museum Celebrates Black History Month 2024 With A Series Of Special Programs And Events

Throughout February, the GRAMMY Museum will celebrate the profound legacy and impact of Black music with workshops, screenings, and intimate conversations.

GRAMMYs/Feb 9, 2024 - 08:31 pm

The celebration isn't over after the 2024 GRAMMYs. In recognition of Black History Month, the GRAMMY Museum proudly honors the indelible impact of Black music on America and the fabric of global pop culture. 

This programming is a testament to the rich heritage and profound influence of Black artists, whose creativity and resilience have shaped the foundation of American music. Through a series of thoughtfully curated events — including educational workshops, family programs, special screenings, and intimate conversations — the Museum aims to illuminate the vibrant legacy and ongoing evolution of Black music. 

From a workshop on the rhythmic storytelling of hip-hop following its 50th anniversary and the soulful echoes of Bill Withers' classics, to the groundbreaking contributions of James Brown and the visionary reimagination of "The Wiz," these GRAMMY Museum programs encapsulate the enduring legacy and dynamic future of Black music.

The GRAMMY Museum invites audiences to delve into the stories, sounds, and souls that have woven Black music into the tapestry of our shared human experience. Through this journey, the Museum and the Recording Academy honor the artists, visionaries, and pioneers whose talents have forever altered the landscape of music and culture. 

Read on for additional information on the GRAMMY Museum's month-long tribute that explores, appreciates and celebrates the invaluable contributions of Black music to our world.

Thurs., Feb. 8

History of Hip-Hop Education Workshop

WHAT: In celebration of the 50 years of hip-hop, this workshop examines the unique evolution of Hip Hop from its origin to where the genre is today. Highlighting the golden age of Hip Hop, this lesson will provide students with a greater understanding of the struggles and triumphs of the genre.

WHEN: 11 a.m. – 12:00 p.m. 

REGISTER: Click here.

Sat., Feb. 10

Family Time: Grandma’s Hands

WHAT: Join us for a very special family program celebrating the recently released children’s book Grandma’s Hands based on one of Bill Withers’ most beloved songs. Bill’s wife, Marcia, and daughter, Kori, will participate in a book reading, conversation, audience Q&A, and performance, followed by a book signing. The program is free (4 tickets per household.)

WHEN: 11 a.m. – 12:30 p.m. 

REGISTER: Click here.

Mon., Feb. 12

Celebrating James Brown: Say It Loud

WHAT: The GRAMMY Museum hosts a special evening on the life and music of the late "Godfather of Soul" James Brown. The program features exclusive clips from A&E's forthcoming documentary James Brown: Say It Loud, produced in association with Polygram Entertainment, Mick Jagger’s Jagged Films and Ahmir “Questlove” Thompson’s Two One Five Entertainment, followed by a conversation with Director Deborah Riley Draper, superstar Producer Jimmy Jam, and some surprises.

WHEN: 7:30 p.m. – 9:00 p.m.  

REGISTER: Click here.

Sat., Feb. 17

Backstage Pass: "The Wiz"

WHAT: Presented in partnership with the African American Film Critics Association, join us for an afternoon spotlighting the famed Broadway Musical, "The Wiz," with the producers and creative team responsible for the Broadway bound reboot. The program will feature a lively conversation, followed by an audience Q&A in the Museum’s Clive Davis Theater, and will be hosted by AAFCA President, Gil Robertson, and GRAMMY Museum Education & Community Engagement Manager, Schyler O’Neal. The program is free (four tickets per household).

WHEN: 1 p.m.

REGISTER: Click here.

Thurs., Feb. 22

History of Hip-Hop Education Workshop

WHAT: In celebration of the 50 years of hip-hop, this workshop examines the unique evolution of Hip Hop from its origin to where the genre is today. Highlighting the golden age of Hip Hop, this lesson will provide students with a greater understanding of the struggles and triumphs of the genre.

WHEN: 11 a.m. – 12:00 p.m. 

REGISTER: Click here.

Reel To Reel: A Hip Hop Story

WHAT: In conjunction with the GRAMMY Museum's exhibit, Hip-Hop America: The Mixtape Exhibit, the GRAMMY Museum is thrilled to host a special screening of A Hip Hop Story with a post-screening conversation featuring Affion Crockett to follow.

WHEN: 7:00 p.m. – 9:00 p.m.  

REGISTER: Click here.

Sun., Feb. 25

Lunar New Year Celebration

WHAT: Join us for a special program celebrating Lunar New Year as we usher in the Year of the Dragon with a performance by the South Coast Chinese Orchestra. The orchestra is from Orange County and uses both traditional Chinese instruments and western string instruments. It is led by Music Director, Jiangli Yu, Conductor, Bin He, and Executive Director, Yulan Chung. The program will take place in the Clive Davis Theater. This program is made possible by the generous support of Preferred Bank. The program is free (four tickets per household).

WHEN: 1:30 p.m.

REGISTER: Click here.

Tues., Feb. 27

A Conversation With Nicole Avant

WHAT: The GRAMMY Museum is thrilled to welcome best-selling author, award-winning film producer, entrepreneur and philanthropist, Ambassador Nicole Avant to the museum’s intimate 200-seat Clive Davis Theater for a conversation moderated by Jimmy Jam about her new memoir Think You’ll Be Happy – Moving Through Grief with Grit, Grace and Gratitude. All ticket buyers will receive a signed copy of the book.

WHEN: 7:30 p.m. – 9:00 p.m.  

REGISTER: Click here.

GRAMMY.com’s 50th Anniversary Of Hip-Hop Coverage: A Recap

Hip-Hop 50
A tribute to the 50th anniversary of hip-hop at the 2023 GRAMMYs

Photo: Robert Gauthier / Los Angeles Times via Getty Images

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GRAMMY.com’s 50th Anniversary Of Hip-Hop Coverage: A Recap

The Recording Academy’s celebration of hip-hop’s 50th anniversary included televised events and captivating interviews. Check out the wide range of articles and features produced by GRAMMY.com commemorating this musical milestone.

GRAMMYs/Dec 28, 2023 - 02:51 pm

When we look back at the Recording Academy’s 2023, the 50th anniversary of hip-hop will loom exceptionally large.

The ongoing celebration permeated every facet of the world’s leading society of music professionals this year, from the 65th Annual Awards Ceremony in February to the special airing of "A GRAMMY Salute To Hip-Hop" in December — a dense, thrillingly kaleidoscopic televised tribute to the breadth of this genre.

One major accompaniment to this was coverage of the genre’s legacy via GRAMMY.com, the editorial site run by the Recording Academy. If you haven’t been keeping up, we’ve got you covered. Here’s a highlight reel of the work GRAMMY.com published in honor of the 50th anniversary of hip-hop.

We Profiled Rising Stars

From Lola Brooke to Tkay Maidza, GRAMMY.com engaged in comprehensive in-depth interviews with artists who are at the forefront of shaping the future of hip-hop, and held a roundtable discussion about exactly what the next 50 years might look like. 

We Published Conversations With Legends

DJ Kool Herc and Questlove, who have played unquestionable roles in hip-hop’s continuing evolution, spoke to GRAMMY.com about their profound and abiding connections to the idiom.

The Contributions Of Women Were Highlighted

Without the inspired vision of countless women, hip-hop would not be what it is today. The "Ladies First" segment, which kicked off "A GRAMMY Salute To Hip-Hop" featuring Queen Latifah, Monie Love, and MC Lyte, among other lady greats with Spinderella as DJ, was an ode to this. 

In acknowledgment of female trailblazers in a world dominated by men, GRAMMY.com wrote about teen girl pioneers, women behind the scenes, a revealing Netflix doc, and women artists pushing the genre forward in 2023, from Ice Spice to Lil Simz.

We Revisted Hip-Hop’s Biggest Releases

From Enter The Wu-Tang (36 Chambers) to Jay-Z’s The Black Album to Cardi B’s Invasion of Privacy, GRAMMY.com dove deep into the core hip-hop canon. We also broke down the genre’s development decade by decade through the 70s, 80s, 90s, 00s, 10s, and 20s, with a focus on classic albums from each era.

Listen To GRAMMY.com's 50th Anniversary Of Hip-Hop Playlist: 50 Songs That Show The Genre's Evolution

We Criss-Crossed The Country

GRAMMY.com’s series of regional guides — from the Bay Area and SoCal, to Texas and the Dirty South, to D.C. and NYC highlight hip-hop’s diversity of culture and sound.

We Went International

Although hip-hop is a quintessentially American phenomenon, its impact, appeal, and influence has spread worldwide. The international appetite for hip-hop was showcased in coverage of Latinx and Argentinian rappers to know, as well as five international hip-hop scenes to know: France, Nigeria, Brazil, South Africa, and England.

We Explored Hip-Hop’s Larger Impact

Hip-hop is more than a sound. It’s a culture that permeates almost every sector of life. Showcasing this effervescence, GRAMMY.com ran pieces about the evolution of hip-hop’s influence on educational curriculum worldwide, as well as its biggest fashion and style moments.

We Covered On Stage Celebrations

"A GRAMMY Salute To 50 Years Of Hip-Hop," the two-hour special that aired in December on CBS and is available on demand on Paramount+ represented a culmination of the Recording Academy’s 50th year anniversary celebration.

Revisit the 2023 GRAMMYs’ hip-hop revue, and check out a recap of "A GRAMMY Salute" with photos, a rundown of all the performers and songs and coverage of the Black Music Collective’s Recording Academy honors in February.

It Didn’t Stop There…

Notable coverage also included the evolution of the mixtape, 11 Hip-Hop Subgenres to Know and 10 Binge-worthy Hip-Hop Podcasts, as well as a breakdown of Jay-Z’s Songbook and Snoop Dogg’s discography.

For everything GRAMMY.com and all things hip-hop — including our rap-focused run in the GRAMMY Rewind series — visit here.

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