American rapper, singer, and producer Lil Peep — née Gustav Åhr — died Nov. 16 prior to a tour appearance in Tucson, Ariz. A spokesperson for the Tucson Police Department has confirmed that evidence was found on the rapper's tour bus indicating the cause of death to be a drug overdose, according to The New York Times.

The SoundCloud rapper and rising alt-pop star was on tour in support of his debut album, Come Over When You're Sober, Pt. 1. He died just two weeks following his 21st birthday. 

Best known for his self-produced bedroom-recorded tracks such as "Crybaby" and "Hellboy," Lil Peep built a rabid online fanbase through his unique blend of emo-rock hooks and trap-inspired rapping. References to heavy drug use as self-medication to deal with severe depression were a staple of the young rapper's songwriting, and his soul-baring acknowledgement of his real-life trials and mood swings forged a powerful connection with a fanbase built almost entirely via SoundCloud and Instagram.

"I suffer from depression and some days I wake up and I’m like, 'F***, I wish I didn’t wake up,'" he said in an interview with Pitchfork. "That's the side of myself that I express through music. That's my channel for letting all that s*** out."

Lil Peep began his career in music after leaving high school early and earning his degree via online courses. He began releasing self-produced music on YouTube and SoundCloud, where he discovered an unexpectedly fervent fanbase, prompting him to release his first mixtape Lil Peep Part One in 2015.

Though ostensibly a rapper, Lil Peep drew acclaim from his fans and music critics alike for his refusal to be pinned down by the conventions of any one genre, often sampling artists such as Underoath, Brand New, the Postal Service, Oasis, and the Microphones to build the sonic bed for his Southern-rap inspired vocal deliveries. His lyrical content — touching equally on themes of relationships, revenge, angst, and self-harm — prompted Pitchfork to label him as an artist who was "reinventing heart-on-sleeve agony for a new generation."

Lil Peep was vocal on social media and in his songwriting about his close relationship with his mother. She has released a statement through a representative of First Access Entertainment, stating she remains "very, very proud of him and everything he was able to achieve in his short life," and that she is "truly grateful to the fans and the people who have supported and loved him."

CyHi The Prynce Gives The Scoop Behind 'No Dope On Sundays'

GRAMMY winners Kendrick Lamar and Mustard have long repped their California roots. Earlier this summer, their powerhouse anthem "Not Like Us"  brought West Coast rap back to its roots and shone a global spotlight on the scene. 

Lamar and Mustard are at the forefront of a renaissance in West Coast rap. Their shared roots in Southern California cities — Mustard from Los Angeles and Kendrick from Compton — adds authenticity and resonance to their partnership. Their undeniable chemistry was on display in the video for "Not Like Us," which received a million views less than an hour after its release.

Mustard's signature beats and Lamar's profound lyricism has resurfaced the sound and culture that makes West Coast rap so unique and paved the way for a new generation of artists. All signs suggest that another impactful collaboration may appear on Mustard's upcoming album, Faith of A Mustard Seed.

Learn more: A Guide To Southern California Hip-Hop: Definitive Releases, Artists & Subgenres From L.A. & Beyond

Kendrick Lamar headlined the electrifying Pop Out concert on Juneteenth, which also featured sets from Mustard and DJ Hed. The event saw a handful of L.A. rappers, opening for Lamar in a showcase of  the vibrant talent that defines the region's rap scene.

The West Coast is a vast reservoir of talent, stretching from the Bay Area to Seattle. At the heart of this creative expanse is Los Angeles, which brings fresh perspectives, innovative styles, and renewed energy to hip-hop, ensuring the genre thrives. With the stage set for these newcomers to shine, it's the perfect time to take a closer look at some of the rising talents poised to impact the rap scene. While this list only scratches the surface, it offers a glimpse into the diverse and exciting talent from SoCal, the epicenter of the West.

Arising from Los Angeles, Blxst initially played the background as a producer but soon demonstrated his ability to excel across all facets of music creation. Blxst's breakout moment came with his platinum-certified single "Chosen," which solidified his place in the music industry. His collaboration on Kendrick Lamar's "Die Hard" from Mr. Morale And The Big Steppers further showcased his skill for crafting hooks that elevate tracks, resulting in two GRAMMY nominations.

As he prepares to release his debut album, I'll Always Come Find You on July 19, Blxst stands at a pivotal point in his career. With a great resume already to his name, his forthcoming album promises to showcase his undeniable talent and leave a lasting impact on the West Coast music scene.

Bino Rideaux is a South Central native and frequent collaborator with the GRAMMY-winning rapper Nipsey Hussle. He is the only artist to have a joint project with Hussle, No Pressure, released before the prolific rapper's untimely death. Rideaux has hinted at having a treasure of unreleased music with Hussle, saved for the perfect moment and album.

Rideaux  is known for creating tracks that get the city outside and dancing. He has made three beloved projects with Blxst, titled Sixtape, Sixtape 2, and Sixtape 3 resulting in sold-out shows and a special place in West Coast Rap fans' hearts. Endorsed by industry heavyweights like Young Thug, Rideaux continues to carve his path at his own pace. His journey is nothing short of a marathon, echoing the enduring legacy of his mentor.

Read more: Nipsey Hussle's Entrepreneurial Legacy: How The Rapper Supported His Community & Inspired Rap's Next Generation

Kalan.FrFr, whose name stands for "For Real For Real," is an artist whose music is as genuine as his name suggests. Growing up in Compton and Carson, Kalan.FrFr has always stayed true to his roots, and exudes the unyielding confidence essential to making it in the City of Angels.

His breakthrough mixtape, TwoFr, showcased his ability to shine without major features, delivering verses with catchy hooks and melodic rap. He's shown he's not confined to one sound, delivering vulnerable tracks like "Going Through Things'' and "Never Lose You." His EP Make the West Great Again, Kalan.FrFr both proves his loyalty to his origins and highlights his versatility. Kalan.FrFr's signature punch-in, no-writing-lyrics-down style keeps his fans on their toes, ensuring that whatever comes next is unpredictable but authentic.

Jayson Cash, a rapper hailing from Carson — the same city as TDE artist Ab-Soul — stays true to West Coast rap, from his lyrics to his beat selection. Listening to Jayson Cash's music is like diving into a vivid life narrative. His prowess as a lyricist and storyteller shines through in every verse. He gives his fans an insight into his journey, making it a relatable music experience.

Cash made waves with his debut mixtape, Read The Room, and scored a Mustard beat on the song "Top Down." Two years later, their collaboration continues, with Cash writing on Mustard's upcoming album. Though often seen as an underdog, Cash is not to be underestimated, earning cosigns from West Coast legends like Suga Free and Snoop Dogg. His latest project, Alright Bet, includes a notable feature from Dom Kennedy.

310babii has achieved platinum-selling status at just 18 years old, while successfully graduating high school.  Yet 310babii's career began in seventh grade, when he recording songs on his phone showing early signs of motivation and creativity. His 2023 breakout hit "Soak City (Do It)" quickly gained traction on TikTok — and caught the ears of Travis Scott and NFL player CJ Stroud.

As the song grew in popularity, it led to a remix produced by Mustard, who invited the Inglewood native to join him onstage during his set at The Pop Out. 310babii's innovative spirit shines through in his distinctive visuals, exemplified by the captivating video for his song "Back It Up." His recent debut album, Nights and Weekends, released in February, underscores his evolving talent and promise within the music industry.

Originating in the early 2010s on the southside of Chicago, the hip-hop subgenre drill has transcended borders to become a global phenomenon. 

Characterized by a menacing and dark energy, drill music sets itself apart from traditional rap and hip-hop through its violent, aggressive lyrics and undertones. Drill music incorporates slower, heavier beats that often blend distorted 808 basslines, dark synths, and trap-style hi-hats. 

The gritty, lawless sound pioneered by artists like King Louie, Chief Keef, G Herbo and GRAMMY-award winner Lil Durk remains at the core of the drill, and their influence is spreading into more mainstream acts. Artists such as Cash Cobain — whose melodic, sultry "Attitude" exemplifies sample drill and landed him at No. 25 on Billboard's Hot Rap Songs — and Ice Spice, whose bold and perky lyrics contrast drill beats. As a whole, these artists are proving that drill is more than just graphic and horrid lyrical stories; it can be fun and even make you feel like a baddie.  

Variations on drill music can be heard in regions such as South America, Africa, and Europe.  The controversial but incredibly popular UK drill, which was born in the south London neighborhood of Brixton, draws many aesthetic influences from Chicago drill while maintaining its own stylistic differences. Where Chicago drill is heavily influenced by trap music, UK drill can be seen as a type of British gangsta rap, or "road rap." Young UK artists like Digga D and Central Cee have taken over the genre, both scoring entries on the Billboard chart, and with Central landing features with Drake and Lil Baby.    

A new generation of drill rappers are continuing to evolve the sound of the genre by combining drill beats and lyrics with a wide range of influences. Read on to learn about 10 budding drill artists whose innovative sounds and diverse perspectives are evolving the global drill landscape. 

When it comes to vocal adaptability, attention to detail, and charisma — Kenzo B has got it. The Bronx-born rapper has quickly risen in prominence in New York's drill music scene following  2022 singles "Bump It" and "The Realest," both of which showcased her raw energy and talent. 

The self-proclaimed "Queen of Bronx drill" continues to refine her rapid-fire rhymes while maintaining a fierce competitiveness, setting her apart in the male-dominated drill space. In April, Kenzo B teamed up with Harlem rapper Bianca Bonnie to drop their ultra-femme anthem "What You Talkin Bout?"

Known for his sexy drill singalongs, Wolfacejoeyy is one of the most exciting rising rappers from NYC’s "forgotten borough," Staten Island. The 21-year-old seamlessly weaves hooky, charismatic rhymes into signature Staten-style instrumentals. On songs like the viral "cake" and "wya," Joeyy taps into an alter ego that teeters between hopeless romantic and relentless f—boy, backed with dynamic hats and a heavy bass.

His highly-anticipated 13-track debut album Valentino, dropped last month and includes a feature from R&B singer Reuben Aziz and production from "Power" actor Michael Rainey Jr., who raps as WhereIs22.

Born to a Senegalese mother and father from Guinea-Bissau, S.Pri Noir is based in France. Despite rapping in French, hip-hop artist S.Pri Noir's music is slowly transcending borders — grabbing the attention of audiences worldwide. 

S.Pri Noir’s 2018 debut album Masque Blanc reached No. 18 on the Top Albums chart in France. Earlier this month, he delivered a thrilling freestyle on "On The Radar Radio," channeling his inner Cash Cobain. After a recent Instagram post, fans are speculating a potential collaboration between the two artists will drop soon.

S.Pri Noir represents the next big market in drill: Africa. Many budding artists in the genre, especially from Europe, are second or third-generation African immigrants.   

German British rapper Ivorian Doll is making a name for herself in the UK drill scene. Boldly claiming the title "Queen of Drill," she's carving out a unique niche with explosive lyrics, drill-infused tension, and undeniable pop appeal. Each of her anthems is a potent cocktail of drama and attitude, highlighting her razor-sharp signature style that's firmly anchored in unfiltered, hard-hitting lyricism.

The 26-year-old rapper debuted in 2018 as part of a duo, dropping the infectious drill track "The Situation." Since embarking on her solo journey, she's continued to captivate audiences with standout releases like "Queen of Drill," "Daily Duppy" and the buzz-worthy song "Rumour." Her ascent in the drill scene exemplifies a fresh voice bringing new energy to the genre, blending cultural influences with raw talent and unapologetic star quality.

Harlem rapper Bobby Tootact is known for remixing popular Afro-Caribbean songs  — from Afrobeats bangers such as Wizkid’s "Joro" to dancehall like Teejay’s "Drift" — into drill tracks with overtly rough lyrics. On 2023's "Real Facts" (produced by go-to mixer Lowkeymali‬), Bobby raps about gun violence while sampling Wizkid’s popular Afrobeats dance track "Ojuelegba."

As the child of Senegalese immigrants, Bobby's music reflects a fusion of his cultural heritage and his upbringing in Harlem. This combination allows him to create a distinctive musical identity that resonates with fans of multiple genres while merging two completely different musical worlds. 

Blending gritty lyrics with infectious beats, Nottingham's very own 163Margs has struck a chord with listeners craving traditional UK drill music from a young artist. Margs, who debuted in 2023, has already collaborated with UK heavyweights like Digga D, Bandokay, and Blanco. His debut single "Hide and Seek" propelled him into the spotlight, showcasing his raw talent and captivating flow. 

At first listen, his 2024 single, "Barbies" can be confused as an ode to beautiful women, with lyrics like: "All of them Barbie pretty." Listeners later realize the song is actually about guns and street life. "The opps are wet and there's no disagreement / Ayy / fill up the wap / put teeth in."

Nigerian rapper and singer Odumodublvck is crafting a lane for himself with an alluring Afro-grime and Afro-drill sound. As a member of the hip-hop collective Anti World Gangstars, Odumodublvck creates high-energy music which features catchy, repetitive lyrics in Pidgin English and his Native Nigerian language (Igbo). 

His latest project, EZIOKWU, dropped in October 2023 and includes collaborations with acclaimed artists like Fireboy DML, Wale, and Amaarae — further cementing his position as a rising star in the evolving Nigerian music landscape.

Jay Hound is an upcoming drill artist hailing from a section of Manhattan's Upper West Side neighborhood and catapulted into the spotlight via his 2023 single "UKRAINE." 

A collaboration with his Sweepers labelmate Jay5ive, the track features deep and vibrating bass, and garnered over seven million views on YouTube and nearly 30 million streams on Spotify. He even released an Afro-drill version of the song, which deconstructs the grittiness of the original drill track for a more light and playful dance sound. 

Dominican singer/songwriter Lismar is dominating the Dominican urban music scene with her contemporary hip-hop and drill rap. Gaining recognition on the Puerto Rican platform Freestyle Mania, Lismar's creativity and distinctive sound of which infuses both Latin and hip-hop music has earned her a growing fan base and a deal with Roc Nation.

In her new released tracks "Delincuente Con Traje" and "BZRP Music Session #60," she captivates listeners with her powerful flow and impactful lyrics that translate to "I look calm / but I was raised on the corner" and "If they close the door / I knock down the window." The rapper dropped her latest single "Mi Primer Concierto," a softer record that seamlessly integrates her Dominican heritage with rap.

New York-based rapper, Dee Billz, combines bold and unapologetic lyrics while also toying with a Jersey club sound in his 2023 breakout hit "Thootie." The single took the internet by storm and racked up more than a million views across TikTok and YouTube.  

Last year, the drill artist collaborated with fellow New Yorker rapper’s Kyle Richh, Jenn Carter, and Tata to release "Stomp Stomp," a single that reimagines Soulja Boy's "Crank That" in a drill style. 

"F*** the scene, I’m the queen!" Scene Queen announces early on her debut album, Hot Singles in Your Area. Delivered in a snarky sing-song, the exclamation serves as something of a mission statement for everything the singer has set out to accomplish with her winking metal-pop persona.  

On Hot Singles (out June 28 via Hopeless Records), the artist calls out the bad behavior that’s run rampant in the alternative music scene for decades. From the insidious grooming of teen fans ("Headline spot goes to the abuser/ Half my idols are f—ing losers," she sings on blistering lead single "18+"), to the blatant discrimination experienced by female artists in the genre (opener "BDSM"), and date rape drugs and sexual assault ("Whips and Chains") — Scene Queen takes unflinching aim.

Born Hannah Collins, Scene Queen isn’t out to destroy the genre she grew up loving as a Warped Tour-obsessed teenager in suburban Ohio. Instead, she’s using her perspective as a queer female artist and knack for razor-sharp songwriting to make the scene safer, more accountable and, ultimately, more inclusive. 

Featuring high-octane collaborations with the likes of The Ready Set ("POV"), WARGASM ("Girls Gone Wild") and 6arelyhuman ("Stuck"), Hot Singles in Your Area is also an unabashed pleasure ride that introduces listeners to Scene Queen’s unique brand of sexual freedom, self-love, queer pride and self-deprecating humor.

"My fans know that I'm playing into the joke of it a lot," Collins says from her home in L.A. "But a lot of people still don't understand it."

Ahead of her album release, Scene Queen opened up exclusively to GRAMMY.com about finding her voice in the metal space, the pop icons who inspired her persona (from Britney Spears to Paris Hilton, Dolly Parton, and Jessica Simpson), standing up to misogynists, homophobes and haters, and more.

How does it feel to be on the verge of finally releasing your debut album?

Really exciting! But also terrifying in a way. With [2022 EPs] Bimbocore Vol. 1 and Vol. 2, I feel like I told the story of, "Who is Scene Queen? What is this project?" Like, she's very loud and out there and opinionated, and in your face and whatever.  

But this record touches on everything in my life that happened for me to become this version of myself — why I needed to become Scene Queen. I made a whole record about being independent and reclaiming my power and sticking up for myself and sticking up for people in the scene…In a weird way, I'm making jokes this entire album, but it’s a vulnerable album in the sense that I'm revealing a lot via the lens of humor.

How did the Scene Queen persona come about?

I grew up in the alternative space. Like, I went to a million Warped Tours and all of that stuff. I was at shows in Cleveland, like, every weekend during high school. I've been listening to bands like Hawthorne Heights and stuff since I was 8 or 9 years old. So when I was 18, I moved out to L.A. from Ohio, and that was around the time that all of these bands started dropping members left and right because they were finally getting called out for, like, predatory behavior or what have you — just being, generally, not great people.  

Coming into adulthood, you start looking at things through a different lens, like, Oh, that was a weird interaction or Oh, I feel weird that they let me do that at 16 years old. It really felt like, as a woman, the scene wasn't a safe space for me anymore. Then suddenly, during COVID, the only thing I wanted to listen to was, like, super alternative music. 

TikTok introduced me to a lot of bands like The Home Team, that were combining pop-punk with, like, R&B — I always loved that experimental stuff. And I was listening to a ton of BABYMETAL and WARGASM, experimental metal-pop stuff. But I told myself the only way I would come back into the alternative space was if I did it on the terms of what I wished I’d had in the scene growing up.

So now I operate my entire persona as this elevated version of myself because I feel like people need that. Scene Queen is like a superpower for me in a way — she helps in my day-to-day life as Hannah, too.

What makes the Y2K era such a key element of the Scene Queen aesthetic?

Growing up in that time, super hyper-feminine women were often vilified, especially in rock music. If you were super girly at a show, people would assume that you were there to sleep with the band. Like, you weren't as worthy of being there as a man. When I was in high school, I actively chose to dress in mostly all black because I just didn't think I would be taken seriously.

So I wanted to pull that whole era into it and just be like, I'm actively going against everything I grew up with and what the scene told me was acceptable. And now I'm gonna be the antithesis of what any of the people that were misogynistic — or also just underestimated me — would want from me. And now I make the choice every day to irritate those people. [Grins.] 

Growing up, were there female artists you looked up to in the scene?

I just came off of a tour with PVRIS, and [Lynn Gunn] was one of the first queer people I ever knew of within the scene. Which is so crazy to think of back then, that I only had one example of that. She was just, like, openly queer and didn't feel the need to... I don't know, she didn't come out to anyone, she just always existed that way and people didn't criticize her for it. It was the first time that I saw that and was like, Oh, maybe I would be able to do that someday."

But behind the scenes, she was on the receiving end of so much misogyny, because men didn't think they could get something out of her, 'cause they knew that she was a lesbian and whatever. She was enduring 10 years of misogyny and homophobia so that someone like me could come around 10 years later and be this voice in the scene.

So it's cool that I'm getting recognition, but the only reason that I'm able to do this now is because so many women just took extreme hate and terrible things behind the scenes before me. And I still get massive flak for it now. The end goal of all of this, and I think if you ask any woman, they'll tell you the same thing: I'm cool taking sticks and stones thrown my way if it means that 10 years down the line there's gonna be another girl that tries to do what I do and gets zero flak for it. Someday I hope we get there. 

What other female artists helped inspire your Scene Queen persona?  

So there's two different versions of this answer. On the pop side, I'm so obsessed with 2000s pop princesses and also just pop icons in the sense of, like, that bimbo aesthetic. I allude a lot to Britney Spears in my music. Also Paris Hilton. Dolly Parton. Jessica Simpson. Women that, like, knew how they were perceived by the media and played into it, but were so the other way. 

Like if you've ever seen the Paris Hilton documentary [2020’s This Is Paris], she talks about how she put on this voice and everything, because people were just gonna assume that she was dumb anyway. So she completely capitalized on that and was like, "That's fine, I'll take your money and make my career successful. If you're already gonna assume negatively about me, then that's my superpower." Those people really inspired me, and that's very much the aesthetic drive behind my project. 

In the alternative space, there are bands that I grew up with that I was also super into like We Are the In Crowd, VersaEmerge, In This Moment. So there's a lot of women that have helped create the Scene Queen project without knowing.

How much of the album is autobiographical?

It tells the whole tale of coming [to L.A.] and getting my foot in the door, the music industry experience of it all. No one talks about having this second coming of age in your twenties and thirties where you're actually figuring out who you are. I was one of those people that didn't come out, or didn't even fully process that I was queer, until I was in my twenties.

I was just so scared about it 'cause I grew up in a small conservative town. And then I came here and was just like, I need to work in music so bad that I don't even want to think about dating! [Eventually,] I realized I spent all this time trying to be independent and confident. And now I'm going into the dating world. 

Some days you feel like an absolute sex god and the next morning you wake up, and you're on a first date and you have word vomit, and you don't know how to interact with people. So you get a song like "Oral Fixation" where it's just about having absolutely no game when you're dating for the first time. The record really tells the whole story of becoming all of this chaotic mess that is Scene Queen, which is both making fun of itself and hypersexual, and this, and this, and this. 

Read more: 15 LGBTQIA+ Artists Performing At 2024 Summer Festivals 

You play around so much on the album by mixing really serious topics with a sense of humor. How do you balance that in your songwriting? 

I always come into a session with the baseline idea of subject matter and title. This album was a lot easier because it's a concept album in a sense, and I thought of all these [explicit] categories that I could've used… Take "Oral Fixation," for example. That was the first song I wrote for Hot Singles other than the title track. I realized I could write it about word vomit and, like, choking on something, instead. Or, like, the last song of the record is called "Climax" because it's the high point of the record, but it’s actually a really wholesome song.

And then "BDSM" means "Beat Down Slut Metal," but also "Big Dumb Stupid Men." I decided to make that the opening track because I was getting all of these comments that were like, "Scene Queen's a man hater!" for criticizing anything men do in any capacity. This was after my song "Pink Push-Up Bra," which is so specifically about sexual assault that I was like, "OK, of I can't even criticize people that sexually assault women as being bad, then sure, I’ll put it as the first track." 

What was your motivation behind the hypersexualization in some of the songs? 

I think people don't understand that you can be fully confident with yourself and your sexuality and think you're a good person, and worthy of love and worthy of sexual pleasure, while also not taking yourself too seriously. You can still make fun of yourself but also know your self-worth.

As much as I make these self-deprecating jokes, at the end of the day I refuse to be treated poorly. And I think that comes across in all the songs about sexual pleasure and sexuality. You learn at a young age — especially if you've been closeted for a long time — [the feeling of] I robbed myself of so much joy for so long. I deserve to get off for something. [Laughs.] I deserve a little bit of joy in my life. So I tried to write that. 

"M.I.L.F" is obviously a raunchy, very sexual song. But that song came from spending a summer in Nashville, and I was always just like, "Tennessee: conservative." But there's this huge population of people who have stayed or moved to Tennessee; who grew up listening to country music but then shied away from it because their beliefs no longer resonated with the [genre's] subject matter. So I wanted to have a song for those people who are like, "Yeah, I still wanna go chug a beer and jump off a boat on a lake, but also, I am pro-gay marriage and whatever."

I wrote a song that I knew the people who were country elitists, that would never like me anyway, would be horrified by. And the way I did that was via very explicit lyrics and the most sexual content ever. But it ends up being one of the rowdiest songs in my live set, because so many people truly do want to just put a hat on and do a line dance. They just don't want to be judged when they do it, you know?

So it ended up being this weird statement that I didn't necessarily fully think it would be, but it's one of my favorite parts of my set now. Having that little hoedown for the hoes every week is really fun for me.

I actually just attended this charity event at Stonewall for this organization called Inclusion Tennessee, where I learned that Nashville is the largest city in the country without its own LGBTQ center. Queer people in those types of communities are still fighting constantly for resources and inclusion and acceptance.

It is so wild, too, 'cause there's this discussion around Chappell Roan making that statement at Gov Ball about not performing at the White House, and then going to play in Charlotte, where North Carolina obviously has conservative views as a whole. There are so many pockets of queer communities that are actively seeking out someone that will advocate for them and give them a voice, and I think it is so cool. It's such a privilege to get to be one of those people now. 

This summer, you’ll be co-headlining idobi Radio’s Summer School Tour. What are you looking forward to about that?

That tour, in and of itself, is so cool and exciting for me. Because one, it has the rotating co-headliners, which emphasizes the importance of music discovery. You have to show up at the beginning of the day to see who you want to see. Anyone that grew up with Warped Tour obviously is going to be stoked to have something like that.

But also, there are so many queer people and women and people of color on that tour. The lineup is so diverse and I feel like if that tour had existed in the 2010s and 2000s and ‘90s even, that never would've happened. So the fact that the initial launch looks that way makes me so hopeful for the future of it. 

OK, last two questions: What’s the most memorable Warped Tour set you ever saw? And what are your top 3 "Bimbo" pop songs? 

Most memorable Warped Tour set: I'd probably say the first time I ever crowd-surfed. I think I was, like, 13, it was to the band Sleeping with Sirens, and that was just the pinnacle of, like, "I love alternative music!"

Then as far as the "Bimbo" pop songs, hmm...I have to say "I’m a Slave 4 U" just because that Britney Spears music video is so iconic — the dancing, all of it. We gotta do a Paris Hilton song. It was hard to be in a mall food court in the late 2000s and not be humming "Stars Are Blind." Yeah, soundtrack to my youth, for sure. And then "9 to 5" by Dolly Parton even though that’s country, not pop. Like, how do you not want to trot out there to [sings], "Hopped out of bed and I stumbled to the kitchen..."? It just gets the bimbo vibes going.

Listen To GRAMMY.com's 2024 Pride Month Playlist Of Rising LGBTQIA+ Artists 

Every July, millions of Black people, specifically Black women, descend upon New Orleans for the Essence Festival of Culture (EFOC). Known for many years as the Essence Festival, the festival is a celebration of Black culture, community, and heritage. Since its inception in 1995 as a one-off event to commemorate the publication’s 25th anniversary, the festival has evolved into a diasporic jubilee, drawing in people of African descent from across the diaspora. 

In addition to its global presence, the festival pours millions of dollars into the local New Orleans community, which has served as the festival's home for 30 years (with the exception of 2006, when the festival was held in Houston, because of Hurricane Katrina). In 2020, the festival was canceled because of the COVID-19 pandemic. Despite this, the annual festival continues to be one of the most sought-after and attended festivals in the United States. 

This year’s Essence Festival of Culture will be held at the Superdome from July 4-7, replete with legendary and fast-rising talents. On July 5, Birdman & Friends will celebrate the 30th anniversary of Cash Money Records. The following day will feature a special performance by Charlie Wilson, while Usher will commemorate the 20th anniversary of Confessions.

Janet Jackson and Victoria Monét will headline the festival's final night, while Frankie Beverly and Maze close out the festival with the return of All-White Night. Other performers include The Roots featuring Mickey Guyton, Ari Lennox and T-Pain, Busta Rhymes, Raphael Saadiq, D-Nice featuring Shelia E, Big Boi, and many more.  

Read more: Music Festivals 2024 Guide: Lineups & Dates For Lollapalooza, Coachella, Bonnaroo & Much More 

EFOC has been compared to SXSW, Coachella, Austin City Limits, and other notable festivals, yet it stands out for its empowerment-centered approach. It is not simply a festival, it is a family reunion. The one festival in the United States that does not pander to or take advantage of Black audiences, but truly celebrates them and their achievements. Although music has always been an integral part of the festival’s ethos — Aretha Franklin and B.B. King performed at the first iteration — the festival excels in its multi-generational and interdisciplinary programming. On any given day, attendees can attend sessions on Black entrepreneurship, politics, mental health, and literature, as well as seminars focused on issues impacting the Black community.  

There’s a reason why the festival is referred to as the party with a purpose. For decades, it has operated as a celebratory convening place for Black people, Black families, and Black communities. Now, more than ever, spaces like EFOC are needed, as the Black community experiences an onslaught of changes — from Historically Black Colleges and Universities in North Carolina and Tennessee being subject to intense government oversight, to Black women-owned venture capital firms being targeted by conservatives, and Black voting rights becoming at risk during an election year. 

Ahead of the festival’s 30th celebration, Michael Barclay, Executive Vice President of Experiential for ESSENCE Ventures and Barkue Tubman Zawolo, Chief of Staff, Talent and Diasporic Engagement for Essence Ventures, spoke to the Recording Academy about the history, legacy, and future of the Essence Festival of Culture.

This interview has been edited for clarity.

Are you part of the generation that grew up with the Essence Festival of Culture? If so, how does it feel to be a part of it?

Barkue Tubman Zawolo: I'm originally from Liberia. And even being in Liberia, prior to my family moving to the U.S. in 1980, Essence was always a thing for my mom and my aunts. When we came here, fast forward to me, as an adult, [after] graduating college, I got into the music industry. I've managed artists that have gone through the Essence stages and pages in different ways.

Essence Fest has always been something that we were familiar with. I have to say, I had not really experienced Essence Fest until 2019 when Essence was actually a client. One of the things that I was doing [at that point] was integrating the Diaspora and African creatives within the festival in fashion and music.

To be in the role that I'm in right now and to be on a team with people who have been a part of Essence for a long time…. Essence seems to be ingrained in all of our fabric. [What] started as a music festival now is the Super Bowl of Culture that is the Essence Festival of Culture. To be on the team that helps bring this to life for our community is a daunting but rewarding task all in the same. 

Essence is something that I don't think anybody in our community takes lightly. Even our partners understand the value of it. We certainly understand that we serve the Essence-inverse and, and we are in service to this community. It is a huge honor to be able to be a part of the team that brings this to life and, and, and constantly hear what it means to the community globally too. 

One thing that I admired, especially about last year's festival, was GU Kickback — a music event hosted by Girls United, the publication’s Gen Z vertical. I saw a number of local artists from New Orleans, such as 504ICYGRL. ESSENCE just released a series of cover stories celebrating the 30 year relationship between the publication and New Orleans; how do you highlight the city and their history?

Michael Barclay: As somebody who's worked in experiential, creating gatherings and experiences for almost 25 years now, the venue is always important when you're trying to set the box where you are creating for your community, for your audience. New Orleans has been that backdrop for us for almost 30 years now. 

New Orleans is the convergence of our mission, our brand, in a city that is perfectly matched for that energy. New Orleans is as much a part of Essence Festival of Culture as Essence Magazine is to Essence Festival. 

It is very much a partnership that has created this cultural movement. To be more inclusive, and highlight more of those local relationships and talent is very intentional. It has been something that we have put a lot of energy and effort into over the last couple of years. 

This will be my third festival this year. I think Barkue, you started maybe a year or two before me. We're a fairly new crew that is working to help grow and reshape and solidify those relationships. Even with how we handle the management of the festival. 

Our VP of Essence Festival, Hakeem Holmes is a hometown boy from New Orleans. He's the pride and joy. They love to see him coming. He's always enlightening us on the things that we need to be focused on for the city and how we make the best partnership and make the best impact on the area.

It was intentional what you saw last year. It's intentional this year. We dedicated our entire festival edition of the magazine as a love letter to New Orleans. It's a symbiotic relationship that is one of the key reasons why this festival is the Super Bowl of Culture.  

I would love to hear about the talent aspect of the festival. Last year, Megan Thee Stallion headlined. In previous years, Beyoncé and Prince have served as headliners. What is the formula between balancing local talent, national talent and diasporic talent at the festival?

Zawolo: As we grow the festival, the intentionality becomes even more and more important. And, what we do in understanding where we are as a brand. 

We're 30 years into the festival, the brand is 55 years. What's traditionally known as the Essence Woman is now bringing her daughter. It's multi-generational. We also know that the world is as big as your cell phone, so people are now exposed to different types of content and music. 

We see the influence of Afrobeats and Caribbean music. We are intentional about making sure that every night really speaks to multiple generations, but it's anchored in a generation. It's like, who's bringing, who to the concert on Friday? Is it the daughter bringing her mama? 

It's anchored in  that younger demo, but we're going to make sure that they're going to have a collective good time there. Saturday is usually our heaviest night. We have our living legends that show up there; that really cuts across generations. This is anybody can bring anybody, but let me tell you, you're going to be able to teach each other, connect with each other with the different groupings of talent that we have.

We try to make sure that there is something that speaks to us, but that that connects with the diaspora on as many nights as possible. Sometimes it's not because they're from a different country, but because we know the music also resonates.

If you think of Janet Jackson, you can go anywhere in the world. She can check off that box, although she's not from there. You can create those ties, but we also are intentional about having Ayra Starr and Machel Montano. Last year we had Tems and Wizkid. The goal is to continue to grow what that looks like, because we are a global brand and that is our diasporic and global intent in connecting the global Black community is really important.  

We are intentionally multi-generational. We intentionally lead into where a multitude of generational communities can come together and have fun together. There is something for everybody. We have a unique opportunity with Essence as the brand grows to be able to not only speak to what they want to call the aunties, I call the punties. I also think that this is where we get to educate the next generation on where we're coming from. We also get to learn from them on where they are and where they want to go. 

What a beautiful way to kind of tie all of these connections. Last year, the festival celebrated 50 years of hip-hop; this year you're celebrating the 30th anniversary of the festival. What is the intention behind this year’s music programming?

Zawolo: Paying homage to people who had done some historical things on our stages. We have Janet [Jackson] back. People are like, “Oh, we saw Janet two years ago,” but Janet is also one of the highest sellers in the festival's history. 

If we're going to celebrate, let's celebrate, because we know Janet never disappoints. We also want to lean into some of the [older] talent, like Charlie Wilson, Uncle Charlie. He's graced that stage so many times, but yet it's still very relevant. Using this moment to reignite things that we've done in the past and bring them back to life that we know the audience missed.

Frankie Beverly, who is going to come, this is probably going to really be his last performance. The passing of the torch. This year was about having to be intentional about what other milestones are happening that are important to this culture. Cash Money is also celebrating 30 years. Who better, right?  

Essence has been in New Orleans for 30 years. Cash Money and crew are from New Orleans. Juvenile just got the key to the city from the mayor. We want to honor and celebrate him, but we also want to recognize the influence that this group of very creative, entrepreneurial, rappers and artists have had on culture, because there was a time where we all were backing that ass up. 

Making sure we highlighted milestones, connecting with people who have historically been a part of making history with us, introducing some new ones — that's what we have to do. We have to set up now for the next 30 years. We want to go to the soul of what appeals to our audience, and we're really all about good music.  

I think the 30th year just continues to do what we do. As we look to grow and connect demos, Megan Thee Stallion is a very viable option because again, the daughter now is going to bring the mama. Intergenerational diasporic and connecting demos, I think that only happens at the Superdome. That's also happening in the convention center, which I believe is honestly the soul of the festival. 

What are your hopes and aspirations for the next 30 years of the Essence Festival of Culture? Will Essence Fest always be in New Orleans? Are we going to have an Essence Fest in Lagos, Nigeria?

Barclay: Being on this side of [EFOC], seeing the true impact of the festival and how it impacts the communities, how it impacts the folks that come to New Orleans, and now, because we've expanded to our virtual audience, the 1.7 million that are viewing around the world, my hope for the festival is that we continue to show up where our community needs us.

We're going to be in New Orleans. We're going to be in our official world as we call it. If you can't make it to New Orleans, you can tune into Essence.com and you can see what's going on there. We are creating virtual experiences, AR experiences, VR experiences, all those things, so really keeping up with the way that people continue to connect with each other, whether they're physically in the same place or halfway across the world.

I think that type of innovation is what I want to continue to see us do and allow us to create that joy that we generate in New Orleans and wherever it's needed for our community.