For some, it might come as a surprise that an up-and-coming artist would announce their debut album is their last. But for JVKE, it's a sign of the times.

Born Jacob Lawson, JVKE is a pioneering musician exploring how music is majorly shifting with social media. Though he originally worked behind the scenes as a songwriter, penning hits for Jason Derulo and EXO, the 22-year-old singer stepped into the spotlight after exploding on TikTok in 2020.

JVKE grew up in a musical family in Rhode Island, spending time with his music teacher mother, singing at church with his brother, and taking piano, drum and guitar lessons. When he was 19, his breakout song "Upside Down" quite literally turned his life upside down. Massively popular TikTokers like Charli D'Amelio and Loren Gray used the song in their videos, transforming JVKE's quarantine into a productive period of musical creativity.

Soon, labels were knocking at his door after seeing his viral success — but JVKE decided to remain independent through AWAL, wanting to be in charge of his own creative vision. He views collections of music as ever-changing and experiential, which is why he announced that his first album, 2022's This Is What ____ Feels Like (Vol. 1–4), will also be his last. He'll continue releasing music in new and innovative ways, beyond the boundaries of albums.

JVKE's track "golden hour" sounded off as his next big hit in 2022, peaking at No. 10 on Billboard's Hot 100 as his debut album cracked the top 50 on the Billboard 200. The love song unites twinkling piano and soaring vocals, and it encapsulates a singular, raw feeling of radiance. The track's resonant depth demonstrates JVKE's ability to push the limits of music — and with a combined following of nearly 13 million, it's no wonder his fan base continues only to grow.

"I'm just so passionate about creating and writing music — if I could be anywhere all day long, I would be in the studio," JVKE tells GRAMMY.com. "Now I'm realizing that people actually are open to hearing my creative ideas."

Though his studio feels like home, the singer is currently embracing his calling to the stage. While traveling for his first headlining tour, JVKE reflected on his biggest career highlights with GRAMMY.com, from first going viral to performing with Alicia Keys.

On Going Viral on TikTok, Embracing Out-Of-The-Box Creativity

@jvke @jvke ♬ All TikTok Mashup (JVKE - Upside Down) - JVKE

I remember seeing ["Upside Down"] starting to go viral… I saw that [Charli D'Amelio] had used the sound. That's when I knew that the song was just getting started. And it already had a million uses, which was insane for TikTok at that time, and then eventually went on to get 15 million videos created to the sound. That was kind of when I knew TikTok is powerful. I realized that I should start releasing my own music, because I realized I could promote it there.

I was always pitching to other artists trying to fit their mold, but I realized that the best form of creativity could come when I just release what I want to release. I found that people resonate the most when I released my own music versus trying to pitch for other people. Things kind of shifted once I realized that people actually liked my creative music, rather than me just trying to fit a mold. I started trying new ideas and not trying to box myself in.

I think no one can ever really predict virality for sure. But when it happens, you know, you have to be ready to just make the most of the moment.

On Releasing His Debut Album, Staying Independent And Listening To Fans

When "Upside Down" first happened, I was definitely approached by a lot of labels… then eventually, the viral moment started to die down a bit. I realized the success that I'm having right now can be kind of short-lived. But if I just take the reins and take responsibility for getting my music out there, then at the end of the day, I'm the only one that I can rely on. So there's a bit more pressure there, which I think is good for an artist. Sometimes artists will sign to a major label, get a big check, and then they become kind of lax. I'm in it for the music. That's the centerpiece.

I think things are changing way faster than people want to admit. It leaves us in a really cool spot, because we can pioneer some new ideas, but with that, obviously comes a lot of risks, because the safe place to do what everyone else has been doing. I'm very much looking ahead to what the future is going to look like and trying to think of creative ways to adapt.

I found a lot of success with… giving the fans more content to consume by just putting it out, even when it's not finished, and just being okay with being vulnerable and not having this perfect, put-together idea. But I think that's the fun of it. I think that people enjoy being a part of the process.

On His "Pinch Me" Moment: Collaborating With Charlie Puth

@charlieputh This all happened because of Tik Tok. Everyone go stream Upside Down by @jvke featuring myself ;) hi @bellapoarch ♬ All TikTok Mashup (JVKE - Upside Down) - JVKE

I have been a big Charlie Puth fan for a while now. And right when "Upside Down" happened, that was kind of my first moment where I was no longer behind the scenes, but I was actually able to be the artist and just kind of be in the moment.

It was crazy, because Charlie had connected with my team, and he had heard the song all over TikTok. And he was like, "Yo, I'd love to do a remix and just hop on the song with you." And then I ended up going to his house, we made some TikToks. We went pretty viral together — like 30, 40 million views on different videos, and just us, playing the song. And that's the sort of moment where it's just like, pinch myself like, is this actually happening?

He actually asked me to go on tour with him, but it unfortunately conflicted with my current tour dates so I couldn't go. But yeah, honestly, he's kind of been a role model to me in different ways, even just him being open to the changes in the music industry. There's so many changes happening right now, and he's one artist who's really embraced them, and embraced the up-and-coming culture around TikTok and all that. I always hoped to be like that; he inspires me to always be open to new ideas.

On Playing With Alicia Keys In Front Of His Childhood Teacher

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A post shared by JVKE (@itsjvke)

That was a bucket list moment for me. Being a pianist myself, having grown up hearing Alicia Keys songs, I've always been a huge fan of her and all of her songs, her amazing songwriting and involving the piano.

She had reached out because her son had shown her "golden hour." He was like, "Check this out, mom. You're gonna love this song, trust me." She heard it, and luckily, she really loved it. She called me up and she's like, "Hey, I have this winter performance for my new Christmas album. And I was wondering if you'd want to perform 'golden hour' with me, and we can mash it up into one of my songs." And I was like, "Are you kidding me? Absolutely. I'll be there."

I got to invite some of my friends, my family and my childhood music teacher. It was really such an emotional moment. I had a hard time holding it together. Honestly, it was that feeling of just being starstruck — it's like, I don't even know what to do right now. I'm on stage, looking at Alicia Keys while we play the piano together. Are you kidding me? It was crazy.

On Tackling His First Headlining National Tour

@jvke

thank you.

♬ original sound - JVKE

You never really know what it feels like to have people singing your songs until you feel that it's like, wait, this is actually connecting with people. And they actually take the time to sing along and listen to all the lyrics. It's just like, the craziest feeling. So I love knowing that I'm connecting with people on such a personal level… I love being on the road, being on tour. It's so fun.

For the kids who come, we usually find all the short kids and we bring them to the front in the little area, so that they can see the show right in front. For me, that's such a sick thing, because this is likely their first show they've ever been to. And for me to get that moment with them is just the coolest thing ever.

The whole music experience isn't complete without that touring element — being able to perform it and let all of my crazy ideas kind of have visuals attached to them. I'm all about just the full submersion of experience. There's no better place to do that than on a tour.

On Celebrating With His Loved Ones

@jvke

‘golden hour’ is out everywhere. ty guys for streaming ily

♬ golden hour - JVKE

Before I dropped out of college to just write music full-time, to make some money, I was teaching piano lessons to a lot of younger kids and different things. It was really sad, when "Upside Down" blew up and I moved out to LA for a few months. I remember having to text all my old piano students and tell them that I couldn't teach piano lessons anymore.

But I got to film this TikTok with one of my old students, and we posted it and it did really well. That's one of those moments where it's sad to let go of the past… but it's also the sweetest thing, because it all kind of comes together, and we get to all celebrate together. Those sentimental moments are one of the most important things to me. Even beyond the recognition, it doesn't really connect unless you enjoy it with the people you love.

Recently having moved out and going all over the place all the time, there's always a piece of me that's wanting to go back home and just hang out. [My mom and I] had so many musical experiences together [when I was] growing up. Now, she's probably going to be joining me on tour for a few days. She's always been excited for all the things that have been happening. Even though I'm living out my dreams, I feel like we're living them out together.

Inside Charlie Puth's New Album 'Charlie': How Elton John, TikTok & A Busy Mind Helped Create His Proudest Work Yet

Three months after OneRepublic began promoting their sixth album, Artificial Paradise, in February 2022, the band unexpectedly had their biggest release in nearly a decade. The pop-rock band's carefree jam, "I Ain't Worried," soundtracked Top Gun: Maverick's most memeable scene and quickly became a global smash — ultimately delaying album plans in favor of promoting their latest hit.

Two years later, "I Ain't Worried" is one of 16 tracks on Artificial Paradise, which arrived July 12. It's a seamless blend of songs that will resonate with longtime and newer fans alike. From the layered production of "Hurt," to the feel-good vibes of "Serotonin," to the evocative lyrics of "Last Holiday," Artificial Paradise shows that OneRepublic's sound is as dialed-in as it is ever-evolving.

The album also marks the end of an era for OneRepublic, as it's the last in their contract with Interscope Records. But for the group's singer, Ryan Tedder, that means the future is even more exciting than it's been in their entire 15-year career.

"I've never been more motivated to write the best material of my life than this very moment," he asserts. "I'm taking it as a challenge. We've had a lot of fun, and a lot of uplifting records for the last seven or eight years, but I also want to tap back into some deeper material with the band."

As he's been prepping Artificial Paradise with his OneRepublic cohorts, Tedder has also been as busy as he's ever been working with other artists. His career as a songwriter/producer took off almost simultaneously with OneRepublic's 2007 breakthrough, "Apologize" (his first major behind-the-board hit was Leona Lewis' "Bleeding Love"); to this day he's one of the go-to guys for pop's biggest names, from BLACKPINK to Tate McRae.

Tedder sat down with GRAMMY.com to share some of his most prominent memories of OneRepublic's biggest songs, as well as some of the hits he's written with Beyoncé, Adele, Taylor Swift and more.

I was producing and writing other songs for different artists on Epic and Atlantic — I was just cutting my teeth as a songwriter in L.A. This is like 2004. I was at my lowest mentally and financially. I was completely broke. Creditors chasing me, literally dodging the taxman and getting my car repoed, everything.

I had that song in my back pocket for four years. A buddy of mine just reminded me last month, a songwriter from Nashville — Ashley Gorley, actually. We had a session last month, me, him and Amy Allen, and he brought it up. He was like, "Is it true, the story about 'Apologize'? You were completely broke living in L.A. and Epic Records offered you like 100 grand or something just for the right to record the song on one of their artists?"

And that is true. It was, like, 20 [grand], then 50, then 100. And I was salivating. I was, like, I need this money so bad. And I give so many songs to other people, but with that song, I drew a line in the sand and said, "No one will sing this song but me. I will die with this song." 

It was my story, and I just didn't want anyone else to sing it. It was really that simple. It was a song about my past relationships, it was deeply personal. And it was also the song that — I spent two years trying to figure out what my sound was gonna be. I was a solo artist… and I wasn't landing on anything compelling. Then I landed on "Apologize" and a couple of other songs, and I was like, These songs make me think of a band, not solo artist material. So it was the song that led me to the sound of OneRepublic, and it also led me to the idea that I should start a band and not be a solo artist.

We do it every night. I'll never not do it. I've never gotten sick of it once. Every night that we do it, whether I'm in Houston or Hong Kong, I look out at the crowd and look at the band, and I'm like, Wow. This is the song that got us here.

We were halfway through promoting Dreaming Out Loud, our first album. I played basketball every day on tour, and I snapped my Achilles. The tour got canceled. The doctor told me not to even write. And I had this one sliver of an afternoon where my wife had to run an errand. And because I'm sadistic and crazy, I texted [songwriter] Evan Bogart, "I got a three-hour window, race over here. Beyoncé called me and asked me to write her a song. I want to do it with you." He had just come off his huge Rihanna No. 1, and we had an Ashley Tisdale single together.

When you write enough songs, not every day do the clouds part and God looks down on you and goes, "Here." But that's what happened on that day. I turn on the keyboard, the first sound that I play is the opening sound of the song. Sounds like angels singing. And we wrote the song pretty quick, as I recall. 

I didn't get a response [from Beyoncé after sending "Halo" over], which I've now learned is very, very typical of her. I did Miley Cyrus and Beyoncé "II MOST WANTED" [from COWBOY CARTER] — I didn't know that was coming out 'til five days before it came out. And when I did "XO" [from 2013's Beyoncé], I found out that "XO" was coming out 12 hours before it came out. That's how she operates.

["Good Life"] was kind of a Hail Mary. We already knew that "All the Right Moves" would be the first single [from Waking Up]. We knew that "Secrets" was the second single. And in the 11th hour, our engineer at the time — who I ended up signing as a songwriter, Noel Zancanella — had this drum loop that he had made, and he played it for Brent [Kutzle] in our band. Brent said, "You gotta hear this drum loop that Noel made. It's incredible."

He played it for me the next morning, and I was like, "Yo throw some chords to this. I'm writing to this today." They threw some chords down, and the first thing out of my mouth was, [sings] "Oh, this has gotta be the good life." 

It's the perfect example of, oftentimes, the chord I've tried to strike with this band with some of our bigger records, [which] is happy sad. Where you feel nostalgic and kind of melancholic, but at the same time, euphoric. That's what those chords and that melody did for me.

I was like, "Hey guys, would it be weird if I made the hook a whistle?" And everyone was like, "No! Do not whistle!" They're like, "Name the last hit song that had a whistle." And the only one I could think of was, like, Scorpion from like, 1988. [Laughs.] So I thought, To hell with it, man, it's been long enough, who cares? Let's try it. And the whistle kind of made the record. It became such a signature thing.

Adele — "Rumour Has It," '21' (2011)

"Rumour Has It" was the first song I did in probably a four year period, with any artist, that wasn't a ballad. All any artist ever wanted me to write with them or for them, was ballads, because of "Halo," and "Apologize" and "Bleeding Love."

I begged [Adele] to do a [song with] tempo, because we did "Turning Tables," another ballad. She was in a feisty mood [that day], so I was like, "Okay, we're doing a tempo today!"

Rick Rubin was originally producing the whole album. I was determined to produce Adele, not just write — because I wanted a shot to show her that I could, and to show myself. I stayed later after she left, and I remember thinking, What can I do in this record in this song that could be so difficult to reproduce that it might land me the gig?

So I intentionally muted the click track, changed the tempo, and [created that] whole piano bridge. I was making it up as I went. When she got in that morning. I said, "I have a crazy idea for a bridge. It's a movie." She listens and she says, "This is really different, I like this! How do we write to this?" 

I mean, it was very difficult. [But] we finished the song. She recorded the entire song that day. She recorded the whole song in one take. I've never seen anyone do that in my life — before or since.

Then I didn't hear from her for six months. Because I handed over the files, and Rick Rubin's doing it, so I don't need to check on it. I randomly check on the status of the song — and at this point, if you're a songwriter or producer, you're assuming that they're not keeping the songs. Her manager emails my manager, "Hey, good news — she's keeping both songs they did, and she wants Ryan to finish 'Rumour Has It' production and mix it." 

When I finally asked her, months later — probably at the GRAMMYs — I said, "Why didn't [Rick] do it?" She said, "Oh he did. It's that damn bridge! Nobody could figure out what the hell you were doing…It was so problematic that we just gave up on it."

I was in a Beyoncé camp in the Hamptons writing for the self-titled album. [There were] a bunch of people in the house — me, Greg Kurstin, Sia — it was a fun group of people. I had four days there, and every morning I'd get up an hour and a half before I had to leave, make a coffee, and start prepping for the day. On the third day, I got up, I'm in the basement of this house at like 7 in the morning, and I'm coming up with ideas. I stumble across that chord progression, the guitar and the melody. It was instant shivers up my spine. 

"Lately I've been losing sleep, dreaming about the things that we could be" is the only line that I had. [My] first thought was, I should play this for Beyoncé, and then I'm listening to it and going, This is not Beyoncé, not even remotely. It'd be a waste. So I tabled it, and I texted the guys in my band, "Hey, I think I have a potentially really big record. I'm going to finish it when I get back to Denver."

I got back the next week, started recording it, did four or five versions of the chorus, bouncing all the versions off my wife, and then eventually landed it. And when I played it for the band, they were like, "This is our favorite song."

It was my second session with Taylor. The first one was [1989's] "I Know Places," and she sent me a voice memo. I was looking for a house in Venice [California], because we were spending so much time in L.A. So that whole memory is attached to me migrating back to Los Angeles. 

But I knew what she was talking about, because I lived in New York, and I remember the feeling — endless possibilities, all the different people and races and sexes and loves. That was her New York chapter. She was so excited to be there. If you never lived there, and especially if you get there and you've got a little money in the pocket, it is so exhilarating.

It was me just kind of witnessing her brilliant, fast-paced, lyrical wizardry. [Co-producer] Max [Martin] and I had a conversation nine months later at the GRAMMYs, when we had literally just won for 1989. He kind of laughed, he pointed to all the other producers on the album, and he's like, "If she had, like, three more hours in the day, she would just figure out what we do and she would do it. And she wouldn't need any of us." 

And I still think that's true. Some people are just forces of nature in and among themselves, and she's one of them. She just blew me away. She's the most talented top liner I've ever been in a room with, bar none. If you're talking lyric and melody, I've never been in a room with anyone faster, more adept, knows more what they want to say, focused, efficient, and just talented.

I had gone through a pretty dry spell mentally, emotionally. I had just burned it at both ends and tapped out, call it end of 2016. So, really, all of 2017 for me was a blur and a wash. I did a bunch of sessions in the first three months of the year, and then I just couldn't get a song out. I kept having, song after song, artists telling me it's the first single, [then] the song was not even on the album. I had never experienced that in my career.

I went six to nine months without finishing a song, which for me is unheard of. Andrew Watt kind of roped me back into working with him. We did "Easier" for 5 Seconds of Summer, and we did some Sam Smith and some Miley Cyrus, and right in that same window, I did this song "Sucker." Two [or] three months later, Wendy Goldstein from Republic [Records] heard the record, I had sent it to her. She'd said, very quietly, "We're relaunching the Jonas Brothers. They want you to be involved in a major way. Do you have anything?" 

She calls me, she goes, "Ryan, do not play this for anybody else. This is their comeback single. It's a No. 1 record. Watch what we're gonna do." And she delivered.

My memory is, being in lockdown in COVID, and just being like, Who knows when this is going to end, working out of my Airstream at my house. I had done a lot of songs for movies over the years, and [for] that particular [song] Randy Spendlove, who runs [music at] Paramount, called me.

I end up Zooming with Tom Cruise [and Top Gun: Maverick director] Jerry Bruckheimer — everybody's in lockdown during post-production. The overarching memory was, Holy cow, I'm doing the scene, I'm doing the song for Top Gun. I can't believe this is happening. But the only way I knew how to approach it, rather than to, like, overreact and s— the bed, was, It's just another day.

I do prescription songs for movies, TV, film all the time. I love a brief. It's so antithetical to most writers. I'm either uncontrollably lazy or the most productive person you've ever met. And the dividing line between the two is, if I'm chasing some directive, some motivation, some endpoint, then I can be wildly productive.

I just thought, I'm going to do the absolute best thing I can do for this scene and serve the film. OneRepublic being the performing artist was not on the menu in my mind. I just told them, "I think you need a cool indie band sounding, like, breakbeat." I used adjectives to describe what I heard when I saw the scene, and Tom got really ramped and excited. 

You could argue [it's the biggest song] since the band started. The thing about it is, it's kind of become one of those every summer [hits]. And when it blew up, that's what Tom said. He said, "Mark my words, dude. You're gonna have a hit with this every summer for, like, the next 20 years or more." 

And that's what happened. The moment Memorial Day happened, "I Ain't Worried" got defrosted and marched itself back into the top 100.

Tate McRae — "Greedy," 'THINK LATER' (2023)

We had "10:35" [with Tiësto] the previous year that had been, like, a No. 1 in the UK and across Europe and Australia. So we were coming off the back of that, and the one thing she was clear about was, "That is not the direction of what I want to do."

If my memory serves me correct, "greedy" was the next to last session we had. Everything we had done up to that point was kind of dark, midtempo, emotional. So "greedy" was the weirdo outlier. I kept pushing her to do a dance record. I was like, "Tate, there's a lot of people that have great voices, and there's a lot of people who can write, but none of those people are professional dancers like you are. Your secret weapon is the thing you're not using. In this game and this career, you've got to use every asset that you have and exploit it."

There was a lot of cajoling. On that day, we did it, and I thought it was badass, and loved it. And she was like, "Ugh, what do we just do? What is this?"

So then it was just, like, months, months and months of me constantly bringing that song back up, and playing it for her, and annoying the s— out of her. And she came around on it. 

She has very specific taste. So much of the music with Tate, it really is her steering. I'll do what I think is like a finished version of a song, and then she will push everyone for weeks, if not months, to extract every ounce of everything out of them, to push the song harder, further, edgier — 19 versions of a song, until finally she goes, "Okay, this is the one." She's a perfectionist.

I love [our latest single] "Hurt," but my favorite song on the album is called "Last Holiday." I probably started the beginning of that lyric, I'm not joking, seven, eight years ago. But I didn't finish it 'til this past year.

The verses are little maxims and words of advice that I've been given throughout the years. It's almost cynical in a way, the song. When I wrote the chorus, I was definitely in kind of a down place. So the opening line is, "So I don't believe in the stars anymore/ They never gave me what I wished for." And it's, obviously, a very not-so-slight reference to "Counting Stars." But it's also hopeful — "We've got some problems, okay, but this isn't our last holiday." 

It's very simple sentiments. Press pause. Take some moments. Find God before it all ends. All these things with this big, soaring chorus. Musically and emotionally and sonically, that song — and "Hurt," for sure — but "Last Holiday" is extremely us-sounding. 

The biggest enemy that we've had over the course of 18 years, I'll be the first to volunteer, is, this ever-evolving, undulating sound. No one's gonna accuse me of making these super complex concept albums, because that's just not how my brain's wired. I grew up listening to the radio. I didn't grow up hanging out in the Bowery in CBGBs listening to Nick Cave. So for us, the downside to that, and for me doing all these songs for all these other people, is the constant push and pull of "What is their sound? What genre is it?" 

I couldn't put a pin in exactly what the sound is, but what I would say is, if you look at the last 18 years, a song like "Last Holiday" really encompasses, sonically, what this band is about. It's very moving, and emotional, and dynamic. It takes me to a place — that's the best way for me to put it. And hopefully the listener finds the same.

During the COVID-19 lockdown in 2020, Jacob Lawson decided to use his time at home to share songs on TikTok. Trained in piano, guitar, and drums, the Providence, Rhode Island-based teen's creativity and knack for whimsical hooks resonated with millions. By 2021, Lawson was better known as JVKE — the singer and songwriter behind viral hits "Upside Down," "golden hour," and many more.

At the same time, on the other side of the world, in Seoul, South Korea, 23 K-pop trainees competed against each other on the survival show "I-Land." The seven victors went on to form boyband ENHYPEN — comprised of four Koreans (Heeseung, Sunoo, Sunghoon, and Jungwon), one Korean Australian (Jake), one Korean American (Jay), and one Japanese member (Ni-Ki). Despite the lack of in-person events in 2020, the group quickly became a coveted name, topping Korean charts with every release and sweeping a handful of awards.

Fast-forward to 2024, and these parallel lives have crossed paths with each other: ENHYPEN covered JVKE’s songs on social media, JVKE saw it and was impressed by their talents. Soon enough, they were working together.

While differences abound — JVKE is under global label AWAL and does everything from home, for example, while ENHYPEN went through years of dutiful training under label BELIFT LAB — their connection was immediate. The Gen Z artists share the same wavelength of thoughts and, above all, bonded over their love for a universal connector: music.

The result is ENHYPEN’s latest single, "XO (Only If You Say Yes)," off their sophomore studio album, Romance : Untold. Crafted by JVKE, who also features in its English version, the summery track represents a new musical and conceptual direction for ENHYPEN. So far, most of their work explored darker sounds and vampiric leanings, but now they show a sweeter side, ready to embrace all the facets of love.

Over Zoom, JVKE met ENHYPEN once more to talk about working together, being creative in the age of TikTok, and the future of music. ENHYPEN will also be featured in HYBE: We Believe In Music, A GRAMMY Museum Exhibit, which opens in Los Angeles on Aug. 2.

How did your collaboration come to life? Who contacted whom first?

JVKE: I remember the first time I saw Sunoo singing "Golden Hour," and that was probably my first time seeing them and interacting a bit. 

I dug a little deeper, got to hear their music and see all sorts of stuff from them, and then with Heeseung singing "This Is What Falling in Love Feels Like" — that cover is amazing. I tried to reach out through [X/]Twitter, like, How can I get in contact with these guys? And, yeah, from there we got to connect, and we made some cool stuff happen.

Did you know anything about K-pop before meeting ENHYPEN?

JVKE: When I first saw ENHYPEN, just the mesh of them as a group, you see the pictures and how all of them are styled together. But watching them dance in combination with the music, really opened my eyes to what K-pop could be, because I hadn't really seen much of it. 

Seeing these guys, I feel like it takes music to a whole different level of performance. I think these guys are even greater than musicians, they are also just performers, state of the art. They are amazing.

Learn more: Watch K-Pop Powerhouses ENHYPEN Bring Their Bouncy "ParadoXXX Invasion" To Life On The GRAMMY Museum Stage | Global Spin Live

ENHYPEN, what do you think of JVKE's music? And what were your thoughts when you learned you would be working together?

Jake: We all knew his songs way before we met him, and we were all big fans. We used to listen to all of his music before we met him, and when we heard that we got a chance to work with him, when we heard the demo for the title song, we knew that it was going to be such an amazing collaboration. We were very excited, even from the start. 

But I think our first impression when we actually met him in person is that he's very tall. [Laughs.] And we just connected straight away. We come from two different parts of the world, and we are both doing different styles of music, but in this collaboration you can see that we were able to connect through music, and [that’s] wonderful.

Read more: JVKE's "Golden" Year: How The Singer's World Turned "Upside Down" With TikTok, Collaborating With Charlie Puth & More

Is there anything specific that you learned while working together? Or something new that you didn't expect?

Jungwon: I was really surprised that he is the same age as Heeseung.

Heeseung: I also didn’t know.

He could be part of ENHYPEN.

JVKE: That's what I want. I'm signing up. I'm doing my audition now. [Laughs.]

JVKE, what was your main takeaway from ENHYPEN’s music and from their new album, 'Romance : Untold?'

JVKE: With stuff that I had heard from before, this [album] is definitely a new take on their sound. I think they're creatively evolving, and to get to be a part of that has just been so much fun. I just can't wait for people to hear what we got on the way.

ENHYPEN, what did you think of the new genres that you are exploring in this album?

Heeseung: When we first heard the demo [for "XO"], we all thought that it was a really great song. And the thing about this song is that it reflects all the creativity that JVKE has.

Jake: This song is very new to us, but I feel like one of our goals when we're working on a new album is to always try something different. This title song is such a big step for us, and I think it's a really good comeback.

JVKE, your songs are very romantic. Did that help to create "XO" and make it fit into their 'Romance : Untold' album concept?

JVKE: For sure. It was really cool to work on the song with the guys, and I think that you will definitely be able to tell the parts that I'm really — you know, I tend to write a lot of love songs. That's just how I am.

ENHYPEN, this is the first time you dive into a full-on romantic concept. What do you think of this evolution in your music, and of this theme?

Sunghoon: In this album, we tried to set a scene where our fans could have this heart-fluttering feeling after listening to [it]. We really put a lot of thought towards our fans, Engene. We showed a darker side in previous albums, but this time it's summer, and it's been a long while since we released a studio album, so we wanted to show a different side. I think that's going to draw attention from a wider audience.

JVKE, you found a lot of success through TikTok. What do you think of the platform as a creative medium? And how is it shaping the way music is created?

JVKE: I think it just made it easier to access potential fans, the public, or people who may have never heard your music before, and that gives any creative person a shot. If you can just put some music online, you don't have to have any sort of thing going for you. If the video is a great video, and the music's great, it'll reach people. I love that. I love that's the world that we live in, that there's not really a barrier to entry anymore. And I think that allows creativity to really ramp up, like, we don't have to move really slow with just a few artists. There's a lot of new artists coming out, pushing out new sounds and creativity. I love that so much.

How has this collaboration inspired you further on your own work?

JVKE: Even the song that we did together, it was a creative stretch for me. I hadn't really done much stuff like this, so it gets me excited to see what people are going to think of it. I'm always trying to do new things and seeing how [mine and ENHYPEN’s] worlds came together definitely inspired a lot of cool stuff. Even when we were in the room together working on stuff, it was very inspiring for me, so I think that inspiration is going to ride for a while.

ENHYPEN, how has this collaboration inspired you and future things you want to try as a group?

Ni-Ki: "XO" is a style that we have never tried before, and every time you try out new things, it can be challenging at times, and have a bit of pressure. But through this collaboration, we learned that we can try various different things going forward, and we can actually pull off these different styles.

Sunoo: What Ni-Ki said is so correct. Doing this collaboration with JVKE is definitely opening a lot of new styles for us in the future, and I think it's going to be great.

What do you think that is necessary to craft a hit song these days?

Jake: A really catchy hook. And like JVKE mentioned, Tiktok and that sort of short videos are very popular right now, and I think having a catchy melody is what gets people’s attention. That's what young people, like us, like these days. 

JVKE: I agree 100%. You gotta have the hook. And now when I'm in the studio trying to make music, getting the production behind it innovative and creative, or just stripping it back, I find that fully committing to an idea, even if it's a little bit crazy, even if it's not what people would expect from you, is the best part about it. And I think Gen Z is always looking for something new and fresh, because the attention span is so quick. So, right now, it's good to keep people on their toes.

What are some "rules" or common techniques in music writing and producing that you don't agree with, and that you like to do your own way?

Jungwon: One of the things that caught my attention was the fact that we usually record in the studio, but we learned that JVKE made all of his work from his home. That was a big surprise, because although he did it [that way], everything is good quality.

JVKE: Thanks, guys. I agree. Definitely, there's certain points when I really need to take my time and get it exactly how I want it, but you know, I think you can always work with whatever you have. And I like that for up-and-coming songwriters. Just by having a computer, you can do pretty much everything on there, and sometimes that's what helps people to figure out their sound. You just do what you can and, over time, you can add in more high quality elements and use some better equipment. So, I love that you don't have to have too much. You can work with whatever you have.

Aside from "XO," do any of you have a favorite track in this album? Why?

Heeseung: I like "XO," especially the English version is really good, and outside of that it would be "Paranormal."

Jay: I think for me it’s "XO" English version too, because JVKE featured as a vocalist.

Jake: Obviously, "XO" is my favorite song on the tracklist, but I really like "Brought The Heat Back" too.

What do you envision for the future of K-pop and of music in general?

Jake: That's a good question. I think even from this collaboration we're doing right now with JVKE, you can tell that K-pop isn't determined by language or anything like that. I feel like it's already gone global, and that's going to continue in the future as well. I think music can bring the world together. I know that in some places in the world, there's people that don't know much about K-pop or Korea in general, and you know, a couple years back, when I was living in Australia, K-pop really helped me learn about Korean culture. I think we're doing that for other people around the world as well. As an artist, part of K-pop is to always show the world what it is and what Korea and its culture are.

Heeseung: What's important is that we put in the creative element to make something new out of existing genres. There are many great musicians out there, and I think if they continue to share what they have, we'll be able to advance music further. Recently, I had the chance to experience a [songwriting] camp, so I got to meet many different musicians and make different songs. If we had more of these kinds of opportunities going forward, that would be great.

Jay: We had a lot of dark and deep concepts or title tracks for a while, so this kind of collaboration with JVKE kind of breaks [that]. I think a lot of musicians breaking their own line and challenging themselves will make the future of K-pop.

Learn more: What's Next For K-Pop? A Roundtable Unpacks The Genre's Past, Present And Future

JVKE, do you have any thoughts?

JVKE: I agree with all the stuff that the guys were saying, like, taking in all of the different inspirations. I think if songwriters continue to just be themselves and write what they want to write, we'll continue to get new and innovative music. I don't think we'll ever run out of new ways to create music. And so, I always try to encourage other songwriters to just keep writing what's coming to you. You don't have to put it in a box. 

Even with ["XO"], I wasn't trying to put it in a perfect box, it just was what it was. Sometimes a song just has to be allowed to be what it is, and then you can put it in a box if you need to, but never compromise the art. The art comes first. And as long as people do that, the future will continue to have amazing music.

Who could have guessed that a track recorded in under an hour would become an iconic celebratory anthem of female empowerment and friendship? It seems like the Spice Girls did.

The music industry was ripe for a bouncy pop hit in 1996, and "Wannabe" entered the arena with undeniable power. With an infectious blend of dance-pop and hip-hop, as well as catchy lyrics promoting female empowerment, "Wannabe" carried on the spirit of the early '90s riot grrrl movement while delivering a radio-friendly bop.

The Spice Girls' debut single proved that the girl group wouldn't be wannabe stars for long. The song spent four weeks on the Billboard Hot 100, and was certified platinum multiple times in the U.S., United Kingdom, Australia, and several other countries.

Producer Richard Stannard told BBC that the now-canonical British quintet battled Virgin Records to release "Wannabe" as their debut single (executives pushed for "Love Thing"). While both songs would appear on Spice, the Spice Girls' 1996 debut album, the group's instinct and confidence paid off. Twenty-eight years later, "Wannabe" remains an iconic pop song and one of the Spice Girls' most enduring tracks.

While the Spice Girls may have seemed like an overnight success in America, its members had been working their way through the British music scene for years. In March 1994, hundreds of aspiring stars crammed into Dancework Studios in London after an advertisement was posted in The Stage magazine looking for the next girl band.

The groups were randomly split up, taught a dance routine, and then had to perform the song for talent managers and father-son duo, Bob and Chris Herbert. One month later, with 10 girls left, the initial final four — Melanie "Scary Spice" Brown, Melanie "Sporty Spice" Chisholm, Victoria "Posh Spice" Adams, and Geri "Ginger Spice" Halliwell — were all chosen to form the final group with a then-17-year-old Michelle Stephenson. The group moved into a home together, where they received additional dance training and vocal coaching. However, Michelle was soon replaced by Emma "Baby Spice" Bunton, completing the lineup of Spice Girls that as we know them today.

"Of course I regret I'm not a multi-millionaire like them. But at the time I left the group I knew I was doing the right thing and I still think it was the right thing," Stephenson told The Mirror in 2001. "It wasn't my kind of music and they were not living the lifestyle I wanted." 

Read More: The Evolution Of The Girl Group: How TLC, BLACKPINK, The Shirelles & More Have Elevated Female Expression

The group's charisma and corresponding archetypal personalities were put on display in the music video for "Wannabe." The iconic, single-take music video shot in London’s Midland Grand Hotel (now St. Pancras Renaissance Hotel), became as legendary as the track itself. In 2015, Billboard included the video for "Wannabe" in a list of 10 iconic girl group videos, solidifying the video's lasting impression.

Directed by Johan Camitz, the video was the perfect visual introduction to the group: Ginger Spice unapologetically dances through the hotel in a sparkly Union Jack leotard alongside Scary Spice, whose bold persona is conveyed through carefree dances that included whipping her hair around. The group's distinct, playful personalities remained a key selling point used throughout their career.

"Wannabe" producers Matt Rowe and Stannard first saw the Spice Girls at a showcase, and the duo instantly knew that they had the next group of superstars. Soon after, Rowe and Stannard worked with the group to produce "Wannabe," and the chemistry was undeniable.

In her 2002 book, Catch a Fire: The Autobiography, Brown recalls that the producer duo understood the group's vision and automatically knew how to blend "the spirit of five loud girls into great pop music."

"Wannabe" was an inescapable radio hit in the '90s — for all the right reasons. From the punchy beat and distinctive vocal inflections, to the shouts of "if you wanna be my lover," the song remains as a persistent earworm.

Even science backs that claim up. According to a 2014 study conducted by the University of Amsterdam and Manchester's Museum of Science and Industry, researchers found that study participants were able to identify and name "Wannabe" in an average of 2.29 seconds, making it the quickest recognized song in the study. This was ahead of Lou Bega’s "Mambo No 5" and Survivor’s "Eye of The Tiger," and underscores "Wannabe’s" celebrated and timeless status.

While the song itself is a lively, carefree summer anthem perfect for blasting in the car with the windows down, its lyrics resonate with a powerful message of female empowerment and friendship, standing tall above conventional romantic themes.

Read more: 'Spiceworld' At 25: How The Spice Girls' Feminine Enthusiasm & Camp Became A Beacon For Queer Youth 

"Girl Power embodies much more than a gender," Gerri Horner, formerly Halliwell, told BBC in 2017. "It's about everybody. Everybody deserves the same treatment, whatever race you are, gender you are, age you are. Everybody deserves a voice." 

With such a strong debut as "Wannabe," it's clear why the Spice Girls weren't just a one-hit wonder. The British girl group went on to deliver dozens of other pop hits like "Say You'll Be There" and "2 Become 1," which defined the late '90s and early '00s. Released months after "Wannabe," Spice would spend 15 weeks at No. 1 on the Official Charts U.K. Album Chart and also topped the U.S. Billboard 200 chart. The album sold more than 23 million copies worldwide. 

Even after 28 years, the meaning of "zig-a-zig-ah" remains a mystery, but it's a small price to pay for the beloved dance-pop song we cherish today.

"F*** the scene, I’m the queen!" Scene Queen announces early on her debut album, Hot Singles in Your Area. Delivered in a snarky sing-song, the exclamation serves as something of a mission statement for everything the singer has set out to accomplish with her winking metal-pop persona.  

On Hot Singles (out June 28 via Hopeless Records), the artist calls out the bad behavior that’s run rampant in the alternative music scene for decades. From the insidious grooming of teen fans ("Headline spot goes to the abuser/ Half my idols are f—ing losers," she sings on blistering lead single "18+"), to the blatant discrimination experienced by female artists in the genre (opener "BDSM"), and date rape drugs and sexual assault ("Whips and Chains") — Scene Queen takes unflinching aim.

Born Hannah Collins, Scene Queen isn’t out to destroy the genre she grew up loving as a Warped Tour-obsessed teenager in suburban Ohio. Instead, she’s using her perspective as a queer female artist and knack for razor-sharp songwriting to make the scene safer, more accountable and, ultimately, more inclusive. 

Featuring high-octane collaborations with the likes of The Ready Set ("POV"), WARGASM ("Girls Gone Wild") and 6arelyhuman ("Stuck"), Hot Singles in Your Area is also an unabashed pleasure ride that introduces listeners to Scene Queen’s unique brand of sexual freedom, self-love, queer pride and self-deprecating humor.

"My fans know that I'm playing into the joke of it a lot," Collins says from her home in L.A. "But a lot of people still don't understand it."

Ahead of her album release, Scene Queen opened up exclusively to GRAMMY.com about finding her voice in the metal space, the pop icons who inspired her persona (from Britney Spears to Paris Hilton, Dolly Parton, and Jessica Simpson), standing up to misogynists, homophobes and haters, and more.

How does it feel to be on the verge of finally releasing your debut album?

Really exciting! But also terrifying in a way. With [2022 EPs] Bimbocore Vol. 1 and Vol. 2, I feel like I told the story of, "Who is Scene Queen? What is this project?" Like, she's very loud and out there and opinionated, and in your face and whatever.  

But this record touches on everything in my life that happened for me to become this version of myself — why I needed to become Scene Queen. I made a whole record about being independent and reclaiming my power and sticking up for myself and sticking up for people in the scene…In a weird way, I'm making jokes this entire album, but it’s a vulnerable album in the sense that I'm revealing a lot via the lens of humor.

How did the Scene Queen persona come about?

I grew up in the alternative space. Like, I went to a million Warped Tours and all of that stuff. I was at shows in Cleveland, like, every weekend during high school. I've been listening to bands like Hawthorne Heights and stuff since I was 8 or 9 years old. So when I was 18, I moved out to L.A. from Ohio, and that was around the time that all of these bands started dropping members left and right because they were finally getting called out for, like, predatory behavior or what have you — just being, generally, not great people.  

Coming into adulthood, you start looking at things through a different lens, like, Oh, that was a weird interaction or Oh, I feel weird that they let me do that at 16 years old. It really felt like, as a woman, the scene wasn't a safe space for me anymore. Then suddenly, during COVID, the only thing I wanted to listen to was, like, super alternative music. 

TikTok introduced me to a lot of bands like The Home Team, that were combining pop-punk with, like, R&B — I always loved that experimental stuff. And I was listening to a ton of BABYMETAL and WARGASM, experimental metal-pop stuff. But I told myself the only way I would come back into the alternative space was if I did it on the terms of what I wished I’d had in the scene growing up.

So now I operate my entire persona as this elevated version of myself because I feel like people need that. Scene Queen is like a superpower for me in a way — she helps in my day-to-day life as Hannah, too.

What makes the Y2K era such a key element of the Scene Queen aesthetic?

Growing up in that time, super hyper-feminine women were often vilified, especially in rock music. If you were super girly at a show, people would assume that you were there to sleep with the band. Like, you weren't as worthy of being there as a man. When I was in high school, I actively chose to dress in mostly all black because I just didn't think I would be taken seriously.

So I wanted to pull that whole era into it and just be like, I'm actively going against everything I grew up with and what the scene told me was acceptable. And now I'm gonna be the antithesis of what any of the people that were misogynistic — or also just underestimated me — would want from me. And now I make the choice every day to irritate those people. [Grins.] 

Growing up, were there female artists you looked up to in the scene?

I just came off of a tour with PVRIS, and [Lynn Gunn] was one of the first queer people I ever knew of within the scene. Which is so crazy to think of back then, that I only had one example of that. She was just, like, openly queer and didn't feel the need to... I don't know, she didn't come out to anyone, she just always existed that way and people didn't criticize her for it. It was the first time that I saw that and was like, Oh, maybe I would be able to do that someday."

But behind the scenes, she was on the receiving end of so much misogyny, because men didn't think they could get something out of her, 'cause they knew that she was a lesbian and whatever. She was enduring 10 years of misogyny and homophobia so that someone like me could come around 10 years later and be this voice in the scene.

So it's cool that I'm getting recognition, but the only reason that I'm able to do this now is because so many women just took extreme hate and terrible things behind the scenes before me. And I still get massive flak for it now. The end goal of all of this, and I think if you ask any woman, they'll tell you the same thing: I'm cool taking sticks and stones thrown my way if it means that 10 years down the line there's gonna be another girl that tries to do what I do and gets zero flak for it. Someday I hope we get there. 

What other female artists helped inspire your Scene Queen persona?  

So there's two different versions of this answer. On the pop side, I'm so obsessed with 2000s pop princesses and also just pop icons in the sense of, like, that bimbo aesthetic. I allude a lot to Britney Spears in my music. Also Paris Hilton. Dolly Parton. Jessica Simpson. Women that, like, knew how they were perceived by the media and played into it, but were so the other way. 

Like if you've ever seen the Paris Hilton documentary [2020’s This Is Paris], she talks about how she put on this voice and everything, because people were just gonna assume that she was dumb anyway. So she completely capitalized on that and was like, "That's fine, I'll take your money and make my career successful. If you're already gonna assume negatively about me, then that's my superpower." Those people really inspired me, and that's very much the aesthetic drive behind my project. 

In the alternative space, there are bands that I grew up with that I was also super into like We Are the In Crowd, VersaEmerge, In This Moment. So there's a lot of women that have helped create the Scene Queen project without knowing.

How much of the album is autobiographical?

It tells the whole tale of coming [to L.A.] and getting my foot in the door, the music industry experience of it all. No one talks about having this second coming of age in your twenties and thirties where you're actually figuring out who you are. I was one of those people that didn't come out, or didn't even fully process that I was queer, until I was in my twenties.

I was just so scared about it 'cause I grew up in a small conservative town. And then I came here and was just like, I need to work in music so bad that I don't even want to think about dating! [Eventually,] I realized I spent all this time trying to be independent and confident. And now I'm going into the dating world. 

Some days you feel like an absolute sex god and the next morning you wake up, and you're on a first date and you have word vomit, and you don't know how to interact with people. So you get a song like "Oral Fixation" where it's just about having absolutely no game when you're dating for the first time. The record really tells the whole story of becoming all of this chaotic mess that is Scene Queen, which is both making fun of itself and hypersexual, and this, and this, and this. 

Read more: 15 LGBTQIA+ Artists Performing At 2024 Summer Festivals 

You play around so much on the album by mixing really serious topics with a sense of humor. How do you balance that in your songwriting? 

I always come into a session with the baseline idea of subject matter and title. This album was a lot easier because it's a concept album in a sense, and I thought of all these [explicit] categories that I could've used… Take "Oral Fixation," for example. That was the first song I wrote for Hot Singles other than the title track. I realized I could write it about word vomit and, like, choking on something, instead. Or, like, the last song of the record is called "Climax" because it's the high point of the record, but it’s actually a really wholesome song.

And then "BDSM" means "Beat Down Slut Metal," but also "Big Dumb Stupid Men." I decided to make that the opening track because I was getting all of these comments that were like, "Scene Queen's a man hater!" for criticizing anything men do in any capacity. This was after my song "Pink Push-Up Bra," which is so specifically about sexual assault that I was like, "OK, of I can't even criticize people that sexually assault women as being bad, then sure, I’ll put it as the first track." 

What was your motivation behind the hypersexualization in some of the songs? 

I think people don't understand that you can be fully confident with yourself and your sexuality and think you're a good person, and worthy of love and worthy of sexual pleasure, while also not taking yourself too seriously. You can still make fun of yourself but also know your self-worth.

As much as I make these self-deprecating jokes, at the end of the day I refuse to be treated poorly. And I think that comes across in all the songs about sexual pleasure and sexuality. You learn at a young age — especially if you've been closeted for a long time — [the feeling of] I robbed myself of so much joy for so long. I deserve to get off for something. [Laughs.] I deserve a little bit of joy in my life. So I tried to write that. 

"M.I.L.F" is obviously a raunchy, very sexual song. But that song came from spending a summer in Nashville, and I was always just like, "Tennessee: conservative." But there's this huge population of people who have stayed or moved to Tennessee; who grew up listening to country music but then shied away from it because their beliefs no longer resonated with the [genre's] subject matter. So I wanted to have a song for those people who are like, "Yeah, I still wanna go chug a beer and jump off a boat on a lake, but also, I am pro-gay marriage and whatever."

I wrote a song that I knew the people who were country elitists, that would never like me anyway, would be horrified by. And the way I did that was via very explicit lyrics and the most sexual content ever. But it ends up being one of the rowdiest songs in my live set, because so many people truly do want to just put a hat on and do a line dance. They just don't want to be judged when they do it, you know?

So it ended up being this weird statement that I didn't necessarily fully think it would be, but it's one of my favorite parts of my set now. Having that little hoedown for the hoes every week is really fun for me.

I actually just attended this charity event at Stonewall for this organization called Inclusion Tennessee, where I learned that Nashville is the largest city in the country without its own LGBTQ center. Queer people in those types of communities are still fighting constantly for resources and inclusion and acceptance.

It is so wild, too, 'cause there's this discussion around Chappell Roan making that statement at Gov Ball about not performing at the White House, and then going to play in Charlotte, where North Carolina obviously has conservative views as a whole. There are so many pockets of queer communities that are actively seeking out someone that will advocate for them and give them a voice, and I think it is so cool. It's such a privilege to get to be one of those people now. 

This summer, you’ll be co-headlining idobi Radio’s Summer School Tour. What are you looking forward to about that?

That tour, in and of itself, is so cool and exciting for me. Because one, it has the rotating co-headliners, which emphasizes the importance of music discovery. You have to show up at the beginning of the day to see who you want to see. Anyone that grew up with Warped Tour obviously is going to be stoked to have something like that.

But also, there are so many queer people and women and people of color on that tour. The lineup is so diverse and I feel like if that tour had existed in the 2010s and 2000s and ‘90s even, that never would've happened. So the fact that the initial launch looks that way makes me so hopeful for the future of it. 

OK, last two questions: What’s the most memorable Warped Tour set you ever saw? And what are your top 3 "Bimbo" pop songs? 

Most memorable Warped Tour set: I'd probably say the first time I ever crowd-surfed. I think I was, like, 13, it was to the band Sleeping with Sirens, and that was just the pinnacle of, like, "I love alternative music!"

Then as far as the "Bimbo" pop songs, hmm...I have to say "I’m a Slave 4 U" just because that Britney Spears music video is so iconic — the dancing, all of it. We gotta do a Paris Hilton song. It was hard to be in a mall food court in the late 2000s and not be humming "Stars Are Blind." Yeah, soundtrack to my youth, for sure. And then "9 to 5" by Dolly Parton even though that’s country, not pop. Like, how do you not want to trot out there to [sings], "Hopped out of bed and I stumbled to the kitchen..."? It just gets the bimbo vibes going.

Listen To GRAMMY.com's 2024 Pride Month Playlist Of Rising LGBTQIA+ Artists