meta-scriptGuaynaa's Tips For Collaboration & Managing Your Image: 5 Takeaways From His 2023 GRAMMY U Conference Keynote | GRAMMY.com
5 Takeaways From Guaynaa 2023 GRAMMY U Conference Keynote
Guaynaa speaks onstage at the GRAMMY U Conference at Hilton Miami Downtown on April 22

Photo: John Parra/Getty Images for The Recording Academy

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Guaynaa's Tips For Collaboration & Managing Your Image: 5 Takeaways From His 2023 GRAMMY U Conference Keynote

Latin GRAMMY-nominated artist Guaynaa was the keynote speaker for this year’s 2023 GRAMMY U Conference. He taught students the best ways they can make their mark on the industry. Here are the top five lessons from Guaynaa’s keynote.

GRAMMYs/Apr 27, 2023 - 06:01 pm

GRAMMY U Rep Emma Hampton contributed to this story.

Student members and local influencers swarmed the Hilton Hotel in downtown Miami on April 22 to attend the annual National GRAMMY U Conference presented by Nike. The highly anticipated event is designed for aspiring music professionals and, in its sixth year, the GU Conference was the biggest yet.  

Attendees were given an immersive experience from the moment they walked through the doors, with tables stacked full of limited edition GRAMMY U merch, Nike swag bags, and themed snacks. Guests also stopped by GRAMMY U’s signature purple carpet and step-and-repeat, while Nike’s infinity room photo booth with wall-to-wall mirrors and notable shoe collections suspended in the air left every guest speechless.

GRAMMY U members also had access to a professional headshot studio — a handy tool for marketing yourself, according to the Building Your Personal Brand panel, which featured executives from Spotify, TikTok, Beats Communications and the Recording Academy. 

Yet the GRAMMY U Conference is more than just Instagrammable moments and swag. Attendees could attend a number of panels, including a songwriting discussion with GRAMMY/Latin GRAMMY-nominated artist Elena Rose and Latin GRAMMY-nominated artist GALE. The event's keynote session featured Latin GRAMMY-nominated artist Guaynaa, moderated by Emily Estefan. 

Guaynaa offered tips and tricks for making your mark on the music industry, detailing his personal background, and the meaning behind the name "Guaynaa." At the end of his keynote, the superstar even made time for every student in the audience who had questions for him and made an effort to give them each a moment of his undivided attention.

Read on for five main takeaways from Guaynaa’s keynote. 

Understand Your Platform And Your Audience

Guaynaa mentioned multiple times throughout his panel that it is incredibly important to "understand the work and behavior of each and every social media platform as a marketing strategy." 

Social media has become a vital tool for musicians, and not every marketing strategy is right for every platform available to you. Facebook may be where you post your more sentimental side with the older generation, whereas TikTok is geared towards your younger audience and fun, casual content. 

Know how each platform works and how each audience responds, then cater your marketing plans to accommodate the social climate of these platforms, Guaynaa suggested. 

It’s Not Always About You

When it comes to collaborating with other people in the industry — be it other artists or your own marketing team — you must be able to do what’s best for the music, even when it may go against your own opinions. 

Guaynaa referenced Capitulaciones, the album he recently released with his wife, Lele Pons, in which they both had different ideas on what tracks would make the best single. Guaynaa’s least favorite song was Pons’ pick, and the marketing team believed it to be the best representation of them as a duo. Guaynaa set aside his opinion and went with it. 

"Music is so wonderful because the songs you have the least faith in could be your biggest hits," he told conference attendees. "You have to release every song with faith in it and put energy into it like it’ll be your biggest hit. Every song you leave in the world is going to be your legacy."

At the end of the day, you have to have faith in your music and understand that you don’t always know what’s best.

Know Your Industry Well

Guaynaa advises artists to know the industry, front to back. Every part of the industry plays a critical role in bringing art to life — whether it be the producer, mastering engineer or label — and it’s important to know how to identify who is the best fit for your vision. One resource isn’t better than another, it all depends on context. 

"If you’re signed to Sony and I’m signed to Warner, it doesn’t mean it’ll be better for one of us then the other. It’s just about finding the best fit for your type of project," he said. "If you’re an indie band, you want an indie label to support you. If you want to make reggaeton music you need a reggaeton producer."

As an artist, it’s important to be intentional about who you bring onto a project in order to build a team that speaks to you and can work together to create the cohesive brand you want to put out.

Music Is A Vehicle That Must Be Maintained, So Get Your Hands Dirty 

The way Guaynaa sees it, music is a vehicle that requires three main parts needed in order to make music work: lyrics, composition and visuals. It’s important to maintain all aspects of the vehicle. 

Guaynaa emphasized visuals as key to an artist's success. If you only focus on the music and neglect the visuals, for example, you will not travel as far. If you leave the visuals completely up to a third party, you likely will end up with something that isn’t unique and uphold your artistic voice. 

The musician encouraged artists to get their hands dirty and make sure all the parts are working together in harmony to create your artistic vision. "This is why a lot of people look the same on social media. Most of us leave that aspect up to someone else," Guaynaa said. "It’s very important to make sure you present your visuals the way you want them to be, because that’s going to have a huge impact on where you are going to go and how people perceive you."

It’s A Privilege To Make Your Mark

Contrary to what many may think, your goal should not be to go viral on TikTok. While having your songs be on everyone’s "for you page," certainly doesn’t hinder the success of your music, it can’t be the driving force behind your writing. 

Guaynaa encouraged attendees to "do what’s in your heart or else you’ll ruin the concept." Your music is a reflection of you and what you believe in, and if you are too focused on being the next viral sensation, your music will fall short of that. 

After all, Guaynaa wholeheartedly believes that "it is a privilege to make your mark, even if it’s one person." Therefore, regardless of who hears it or how many views or streams it gets, only put your authentic self into your music. That is guaranteed to help you leave behind a valuable legacy and make your mark on both the industry and the world. 

Watch the 2023 GRAMMY U Conference on YouTube (and Twitch) to learn more from Guaynaa and to watch the other panels that brought the 2023 GRAMMY U Conference to life. 

GRAMMY U Conference Timeline: How The Student-Run Con Changed GRAMMY U For The Better

A 2019 Latin GRAMMY winner holds his three awards
A 2019 Latin GRAMMY winner holds his three awards

Photo: Gabe Ginsberg/Getty Images for LARAS

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Poll: Which 2020 Latin GRAMMYs Performance Are You Most Excited For?

Which 21st Latin GRAMMY Awards performer are you most excited to see rock the stage on Nov. 19?

GRAMMYs/Oct 30, 2020 - 12:00 am

In just three weeks, on Nov. 19, the 21st Latin GRAMMY Awards will bring the best in Latin music to viewers around the globe for an evening filled with shimmering performances and speeches from the evening's winners. As the anticipation for the big night grows, we want to know: Which performer you are most excited to see? Please vote in our poll below to let us know.

Related: More Performers Announced For 2020 Latin GRAMMYs: Anuel AA, Calibre 50, Julio Reyes Copello, Alex Cuba & More

The performers announced so far by the Latin Recording Academy are current Latin GRAMMY nominees Anuel AA, Karol G, Bad Bunny,  Calibre 50Julio Reyes CopelloAlex CubaGuaynaaVíctor ManuelleRicardo MontanerDebi NovaRaquel SofíaSebastián Yatra, Christian NodalPedro Capó, Alejandro FernándezKany GarcíaLos Tigres del Norte, Fito Páez and Nathy Peluso. Latin GRAMMY- and GRAMMY-winning salsa king Marc Anthony will also perform.

Don't forget to tune in to all the excitement on Univision on Thurs., Nov. 19 at 8:00 p.m. ET/PT (7:00 p.m. CT). The broadcast will also air on TNT (cable) at 7:00 p.m. (MEX) / 8:00 p.m. (COL) / 10:00 p.m. (ARG/CHI) and on Televisa on Channel 5.

Learn more about the 2020 Latin GRAMMY Awards via the Latin Recording Academy's official website.

2020 Latin GRAMMY Awards: Complete Winners & Nominees List

Photo of GRAMMY trophy
GRAMMY Award statue

Photo: Jathan Campbell

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How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy

Here are seven facts to know about the actual cost and worth of a GRAMMY trophy, presented once a year by the Recording Academy at the GRAMMY Awards.

GRAMMYs/May 1, 2024 - 04:23 pm

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List

AAPI Month Playlist 2024 Hero
(From left) ATEEZ, YOASOBI, Peggy Gou, Kanon of Atarashi Gakko!, Diljit Dosanjh, Laufey

Photos: KQ Entertainment; KATO SHUMPEI; Vittorio Zunino Celotto/Getty Images; Medios y Media/Getty Images; Presley Ann/Getty Images for Coachella; Lauren Kim

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Leap Into AAPI Month 2024 With A Playlist Featuring Laufey, Diljit Dosanjh, Peggy Gou & More

Celebrate AAPI artists this May with a genre-spanning playlist spotlighting festival headliners and up-and-coming musicians. From Korean hip-hop to Icelandic jazz-pop, listen to some of the most exciting artists from the Asian diaspora.

GRAMMYs/May 1, 2024 - 02:47 pm

With spring just around the corner, it’s time to welcome AAPI Month in full blossom. From rising musical artists to inspiring community leaders, it’s essential to recognize AAPI members of the artistic world and their achievements.

While AAPI Month is a U.S. holiday, the Recording Academy takes a global approach in celebrating artists and creators from across the Asian and Asian American diaspora. This aligns with the Recording Academy's growing mission to expand its reach on a global scale and celebrate international creators outside of the U.S.  

Musicians of Asian American, Native Hawaiian and Pacific Islander heritage have not only helped establish the music industry, but have transformed it. From Diljit Dosanjh being the first artist to play a Coachella set entirely in Punjabi to Laufey winning a GRAMMY for her jazz-inspired pop, AAPI artists continue to influence music by both honoring tradition and reshaping modern standards.

It’s thrilling to see AAPI musicians continue to take centerstage — from Atarashi Gakko! to Tiger JK’s memorable sets at Coachella, to surprise appearances from Olivia Rodrigo, Dominic Fike, and Towa Bird. As festival season gets underway, examples of the AAPI starpower from every corner of the world abound.

As one of many ways to celebrate AAPI Month, listen to the GRAMMY.com playlist below — as a reminder to give AAPI musicians not just their May flowers, but their flowers all year-round!

A graphic with showing (Clockwise from bottom left): Kamasi Washington, Mdou Moctar, Billie Wilish, Arooj Aftab, Zayn, Twenty-One Pilots, Dua Lipa
(Clockwise from bottom left): Kamasi Washington, Mdou Moctar, Billie Wilish, Arooj Aftab, Zayn, Twenty-One Pilots, Dua Lipa.

Photos: Scott Dudelson/Getty Images for Coachella; Ebru Yildiz; Kelia Anne MacClusky; Frazer Harrison/Getty Images; Todd Owyoung/NBC via Getty Images; Ashley-Osborn; Kevin Winter/Getty Images For The Recording Academy

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15 Must-Hear Albums In May 2024: Dua Lipa, Billie Eilish, Sia, Zayn & More

A fresh crop of spring releases is on the way in May from much-loved pop, rock, and alternative artists. From Dua Lipa's 'Radical Optimism,' to Sia's return on 'Reasonable Woman,' read on for 15 thrilling May releases.

GRAMMYs/May 1, 2024 - 02:18 pm

As a month that welcomes rising temperatures and blooming flowers, May will also bring a flurry of new albums. In its first week, Dua Lipa will put forth her third LP and inject the world with a good dose of Radical Optimism. She will be joined by Sia and her tenth album, Reasonable Woman, and by R&B newcomer 4Batz, who will debut with the mixtape U Made Me St4r.

On May 17, it's Billie Eilish's turn to drop the much-awaited Hit Me Hard and Soft, as well as the return of Cage the Elephant with Neon Pill, Twenty One Pilots' final concept album, Clancy, and former One Direction member Zayn experimenting with new sounds on Room Under the Stairs.

Later on, Sam Tompkins and Tems will both make their studio album debuts with hi my name is insecure and Born in the Wild, respectively. The month will close off with Pakistani singer Arooj Aftab's Night Reign, but before that, there's plenty of other releases to explore.

GRAMMY.com compiled a list with 15 must-listen albums dropping in May 2024 so that you can take a stroll at this month's burgeoning, diverse garden.

Dua Lipa - Radical Optimism

Release date: May 3

"A couple years ago, a friend introduced me to the term 'radical optimism'," said Dua Lipa in a press statement about her upcoming third album, out May 3. "It struck me — the idea of going through chaos gracefully and feeling like you can weather any storm."

This perspective on life inspired the British-Albanian singer both personally and musically. Radical Optimism comes brimming with the "pure joy and happiness of having clarity in situations that once seemed impossible to face." With 11 tracks and production by Danny L Harle and Kevin Parker, the record spins psychedelia and Britpop into a "tribute to UK rave culture," as Lipa described it in an interview for Rolling Stone.

Read more: Dua Lipa Danced The Night Away with "Training Season" & "Houdini" | 2024 GRAMMYs Performance

A preview of the sounds she will approach in the successor of 2020's Future Nostalgia can be seen through singles "Houdini," "Training Session," and "Illusion." Starting June, Lipa will perform a string of concerts in Europe and headline Glastonbury Festival in the U.K.

Kamasi Washington - Fearless Movement

Release date: May 3

It's been six years since jazz virtuoso Kamasi Washington released his latest album, 2016's Heaven and Earth. Hence, his return is highly anticipated: Fearless Movement will come out on May 3, and is described in a press release as Washington's first "dance album." 

"It's not literal," he explained. "Dance is movement and expression, and in a way it's the same thing as music — expressing your spirit through your body. That's what this album is pushing."

Fearless Movement was also inspired by the here-and-now, and the changes that Washington went through since the birth of his first child. "Being a father means the horizon of your life all of a sudden shows up," he shared. "My mortality became more apparent to me, but also my immortality — realizing that my daughter is going to live on and see things that I'm never going to see. I had to become comfortable with this, and that affected the music that I was making."

Washington's daughter also earned songwriting credits in "Asha The First," after coming up with a melody while playing on the piano. In addition to her, the LP also features appearances from André 3000 on the flute, Terrace Martin, Thundercat, Patrice Quinn, George Clinton, BJ The Chicago Kid, and more.

Soon after the release, Washington will kick off a North American tour throughout June, and then head over to Europe and the U.K. in October and November.

Charlotte Day Wilson - Cyan Blue

Release date: May 3

Following her acclaimed 2021 debut LP, Alpha, Canadian multihyphenate Charlotte Day Wilson dives into Cyan Blue for her sophomore release. "You passed through me like a light, but part of you would always remain," she shared about the record on Instagram. "Imprinted, stacked, a palimpsest of love and pain that left me with a world of blue. These are the stories and the palette I was given to paint them with."

Read more: Press Play At Home: Watch Charlotte Day Wilson Perform A Lithe Version Of "I Can Only Whisper"

Day Wilson has a gift for turning intimate reflections into timeless artwork, and this album sees her experimenting with a more carefree approach. "Before, I was extremely intentional about creating music with a strong foundation, a bed of artistic integrity…" she shared in a press release. "But that was a bit stifling, like, ‘Let me just make a great piece of art that will stand the test of time, no pressure.' Now, I think I'm getting out of this frozen state of needing everything to be perfect. I'm more interested in capturing feelings in the moment as they happen and leaving them in that moment."

Cyan Blue will feature 13 tracks, including singles "I Don't Love You" and "Canopy." For those lucky to experience Day Wilson's inimitable voice live, she will be touring North America from May through July.

Mdou Moctar - Funeral for Justice

Release date: May 3

"This album is really different for me," shares Mdou Moctar, the band's namesake, singer, and guitarist, in a press release about their upcoming release, Funeral for Justice. "Now the problems of terrorist violence are more serious in Africa. When the U.S. and Europe came here, they said they're going to help us, but what we see is really different. They never help us to find a solution."

Funeral For Justice doesn't hold back on examining the struggles of Niger and of the Tuareg people (of which Moctar, guitarist Ahmoudou Madassane and drummer Souleymane Ibrahim belong.) Recorded during the two years that the band spent touring after the release of 2021's acclaimed Afrique Victime, it is described as "louder, faster, and more wild," with fiery guitar solos and "passionately political" lyrics that permeate nine meteoric tracks.

"Mdou Moctar has been a strong anti-colonial band ever since I've been a part of it," adds bassist and producer Mikey Coltun. "France came in, f****d up the country, then said ‘you're free.' And they're not." So far, the band shared lead single "Funeral for Justice" and the mesmerizing "Imouhar" — an elegy to their Tamasheq language, which is at risk of dying out. "People here are just using French," said Moctar. "They're starting to forget their own language. We feel like in a hundred years no one will speak good Tamasheq, and that's so scary for us." 

After performing at Coachella in April, the band is set to tour the U.S. in June and Europe and the U.K. in August. The run includes several festival appearances, like Bonnaroo, Green River, and Glastonbury.

4Batz - U Made Me A St4r 

Release date: May 3

Viral R&B and hip hop singer 4Batz initially announced his debut mixtape, U Made Me A St4r, for April, but the release was postponed for a month. "Been making some of the best s**t of my life the last couple weeks," he shared on Instagram. "So ima push the mixtape to 5.3.24 so it can be perfect for yall." 

The contrast between 4Batz's tough appearance and high-pitched love songs propelled him to the stars. He garnered the attention of artists like Kanye West, Robin Thicke, and Drake — who ultimately signed him to his record label OVO in order to release this mixtape. Drake also featured on a remix of 4Batz's 2023 hit, "act ii: date @ 8."

Although there's not much info on the tracklist or any upcoming activities, the Dallas-born singer is excited by the mystery: "I'm really in love with this EP," he told Billboard in a recent interview. This EP's gon' break the f**kin' internet, world, all this s**t."

Sia - Reasonable Woman

Release date: May 3

Since the release of lead single "Gimme Love" in September 2023, fans have been eagerly awaiting for Australian superstar Sia's new album. Titled Reasonable Woman and set to drop on May 3, this is her 10th studio release overall, and her first proper pop solo LP since 2016's This Is Acting.

Anticipation only grew as Sia shared a number of lofty singles in past months, including the Kylie Minogue collaboration "Dance Alone," "Incredible" featuring Labrinth, and the recent "Fame Won't Love You," with Paris Hilton. Through the LP's 15 tracks, the singer collaborated further with Chaka Khan, Tierra Whack, Missy Elliott, Kaliii and Jimmy Jolliff.

Behind the scenes, Reasonable Woman also held a star-studded list of producers, engineers, and writers, such as Greg Kurstin, Jesse Shatkin, Benny Blanco, Bülow, Cashmere Cat, Mark "Spike" Stent, Rosalía and more.

Billie Eilish - Hit Me Hard and Soft

Release date: May 17

In April, when a series of billboards and posters with lyric snippets and Billie Eilish's signature "blosh" logo appeared in major global cities, fans knew that her anticipated third LP would be announced soon. A few days later, the GRAMMY and Oscar-winning artist shared a video teaser for Hit Me Hard and Soft, set to release on May 17.

Eilish took it to Instagram to disclose her excitement, and that she is "not doing singles i wanna give it to you all at once." As usual, the record was written by herself and brother, producer, and musical collaborator Finneas O'Connell. According to a press release, Hit Me Hard and Soft includes ten tracks, and "does exactly as the title suggests; hits you hard and soft both lyrically and sonically, while bending genres and defying trends along the way." The album launch also focuses on sustainability by using "the most sustainable practices available" with a page on her website dedicated to ecological production details. 

In an interview with Apple Music's Zane Lowe, the musician teased title track "Hit Me Hard and Soft" and b-side "Chihiro," which references the main character in Studio Ghibli's 2001 animation, Spirited Away. "I feel like every time you put anything out, it feels like your nudes leaked a little bit, and I think this [album], specifically, is like that," Eilish added. "Something that Finneas and I said to a couple of people when we were starting to play it for people was that we kind of made the album that if somebody had said, you know, ‘I want you to make an album, and no one is gonna hear it'... We pretty much, with exceptions, made that album. We made an album without really any — or much — thought of other people."

Of Montreal - Lady on the Cusp

Release date: May 17

Lady on the Cusp is the 19th album from of Montreal, the band project of multi-instrumentalist and singer Kevin Barnes. Inspired by a relocation from Athens, GA — where Barnes lived for nearly three decades — to Vermont together with his partner, songwriter Christina Schneider (aka Locate S,1), Lady is shaped by his reflections on that experience.

According to a press statement, the album is a "reintroduction" to of Montreal, comprising 10 "funny and sad, sexy and brooding, playful and serious" tracks. This carefree approach can be seen on lead single "Yung Hearts Bleed Free," which was influenced by Leos Carax's 1984 film Boy Meets Girl and by Bootsy's Rubber Band, as well as on the laid back "Rude Girl on Rotation."

Two weeks after dropping the album, of Montreal will embark on a major tour across the U.S., starting in Athens, GA, and wrapping it up on July 2 in Asheville, NC.

Cage the Elephant - Neon Pill

Release date: May 17

After winning Best Rock Album at the 2020 GRAMMYs for Social Cues, Cage the Elephant went through a rough patch. In addition to the COVID-19 pandemic, lead vocalist Matt Shultz weathered a mental health crisis, and the band lost several close family members and friends, including Matt and Brad Shultz's father.

Five years later, the alt-rock sextet is ready to reemerge with their sixth studio album, Neon Pill, out May 17. "To me, Neon Pill is the first record where we were consistently uninfluenced, and I mean that in a positive way," said Matt in a statement. "Everything is undoubtedly expressed through having settled into finding our own voice. We've always drawn inspiration from artists we love, and at times we've even emulated some of them to a certain degree. With this album, having gone through so much, life had almost forced us into becoming more and more comfortable with ourselves… We just found a uniqueness in simply existing."

Produced by John Hill, the record spans 12 tracks that "alchemized a season of tragedy and turbulence" into a whirlwind of riffs and emotions. A preview of Neon Pill can be seen through the title track and singles "Out Loud" and "Good Time." To celebrate their return, the band will tour North America throughout the summer, including performances at Bonnaroo, Hangout Music Festival, and Oceans Calling.

Twenty One Pilots - Clancy

Release date: May 17

On May 17, 2015, Twenty One Pilots released their breakthrough LP, Blurryface. The record also marked the beginning of an intricate concept album series — which is due to come to a conclusion almost a decade later, on May 17 of this year.

Titled Clancy, the final piece of the puzzle states that "a new chapter begins," while making several references to the GRAMMY-winning duo's past works. On lead single "Overcompensate," for example, they mirror the outro of "Levitate" and rehash lyrics from "Bandito," both tracks off their 2018 LP, Trench. Clancy was produced by frontman Tyler Joseph and Paul Meany, and contains 13 tracks.

Most recently, TOP shared the single "Next Semester," alongside dates for an extensive world tour that will cross North America, Australia, New Zealand, The U.K., and Europe.

Zayn - Room Under the Stairs

Release date: May 17

For his fourth full-length album, Room Under the Stairs, British singer and One Direction alum Zayn enlisted an unforeseen co-producer: Dave Cobb. Known for his work with Chris Stapleton, Brandi Carlile, Bruce Springsteen, and Lady Gaga, Cobb is responsible for aiding Zayn to step into a new musical direction.

Swiping his signature moody R&B, Zayn dives into country and adult contemporary for the upcoming release, as can be seen in debuted singles "What I Am" and "Alienated." In an interview for the Call Her Daddy podcast last year, the singer shared, "I'm doing a record I don't think people are really gonna expect. It's a different sound for me. And it's got some more narrative going on, like real-life experiences and stuff. My daughter's mentioned in there a couple of times".

"I think the intention behind this album fully is for the listener to get more insight on me personally as a human being," Zayn explained in a teaser video. The 15-track collection follows up 2021's Nobody Is Listening, and was written over the course of several years at Zayn's home in rural Pennsylvania. "That's why it's raw," he added. "It's just me writing this. I didn't want anybody else to be in between me and the music and the music and the people listening to it."

Sam Tompkins - hi, my name is insecure 

Release date: May 24

"I really like being in the company of my friends," shared rising British singer Sam Tompkins in a press statement. "But if you take me out of my comfort zone, and have me hang out at a party or an event or whatever, I just go inside myself and I find any excuse to get out of it."

That statement helps explain why Tompkins titled his anticipated debut album hi, my name is insecure, set to drop on May 24. Despite a genuine talent to produce stirring songs, the Brighton native still struggles with social anxiety and depression — themes that appear often in his lyrics, and contribute to his global resonance.

Tompkins is "championing authenticity without taking himself too seriously," and that might be why his work is so relevant. A tracklist for the LP has yet to be revealed, but Tompkins's sensitive writing can be seen in a slew of singles, including "phones in heaven," "someone else," and "see me."

Tems - Born in the Wild

Release date: TBA 

Nigerian singer Tems earned the eyes and the ears of international media with her Afrobeats-infused R&B. First raising attention with her feature in Wizkid's 2020 single "Essence," she later built up a devoted fandom through two EPs: 2020's For Broken Ears and 2021's If Orange Was a Place. In 2022, she was credited as a featured artist in Future's "Wait For U," which led her to win a GRAMMY for Best Melodic Rap Performance.

This month, Tems will finally release her long-awaited debut album, Born in the Wild. The official announcement came with a teaser video for the title track, disclosed one day after her Coachella set in April. "It's all over the news, all over the news, I know this/ Under the sun, struggling to find my focus/ When I was young, younger then/ I was always running away," she sings, reflecting on her childhood in Lagos. "I grew up in the wilderness/ Didn't know much about openness." 

Born in the Wild follows Tems' 2023 singles, "Me & U" and "Not an Angel." The singer has yet to reveal further info about the record, as well as a definite release date.

Kameron Marlowe - Keepin' the Lights On

Release date: May 31

Powerhouse country singer Kameron Marlowe is gearing up to release his sophomore effort, Keepin' the Lights On, at the end of May. "The namesake of the album came from a conversation with my dad over the holidays about how he's always thanking the man upstairs for keeping it all together, especially when times get tough," he shared in a statement.

"For me, this record is a reminder of hard work, dedication and keeping the promises that we make," he continued. Featuring 16 tracks, including previously released singles "Quit You," "Strangers" with Ella Langley, and "Tennessee Don't Mind," Marlowe stated that the LP "explores everything from loss to love, depression to joy, and overcoming the voices in your head telling you you're not good enough."

"It's still crazy to me that people are listening to a small town boy from Kannapolis, North Carolina, but here I am releasing my second album. I can't wait for y'all to hear it," he added. Marlowe is currently on his Strangers 2024 North American tour, where he plays some of his new tracks. 

Arooj Aftab - Night Reign

Release date: May 31

Just like the night, Pakistani singer Arooj Aftab's voice is deep and mysterious. Unsurprisingly, the night is also her "biggest source of inspiration," as she shared in a recent press release about her upcoming record, Night Reign, out May 31. 

Following 2021's Vulture Prince (from which single "Mohabbat" won Best Global Music Performance at the 2022 GRAMMYs), the album is a nine-song compilation about how "some nights are for falling in love, some are for solitude and introspection, some are to be annoyed at a forced social gathering — and so go the stories of Night Reign." The list of collaborators include the soulful Cautious Clay, musical ensemble Chocolate Genius, jazz artist James Francies, and more.

Aftab shared the single "Raat Ki Rani" as a preview of the album, and announced a North America, U.K., and Europe tour throughout the rest of the year. She will also support Khruangbin for a run of fall shows in Washington, DC, St. Louis, MO, and New Orleans, LA.

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