meta-scriptGRAMMY Rewind: Watch Ranchero Icon Vicente Fernández Win His First Latin GRAMMY In 2002 | GRAMMY.com
Vicente Fernández at 2002 Latin GRAMMYs

Vicente Fernández at 2002 Latin GRAMMYs

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GRAMMY Rewind: Watch Ranchero Icon Vicente Fernández Win His First Latin GRAMMY In 2002

Watch the Mexican superstar's full speech after winning Best Ranchero Album for 'Más Con El Número Uno' at the 3rd Latin GRAMMY Awards

GRAMMYs/Nov 21, 2020 - 05:17 am

For the latest edition of GRAMMY Rewind, watch Mexican icon Vicente Fernández's heart-warming acceptance speech thanking his fans for their long-time support after winning his first-ever Latin GRAMMY in 2002. 

It Runs In The Family: Alejandro Fernandez Wins Best Ranchero/Mariachi Album For 'Hecho En Mexico' | 2020 Latin GRAMMYs

That year, Fernandez was also named the Latin Recording Academy's Person Of The Year. To date, the King of Ranchero Music has won eight Latin GRAMMYs and three GRAMMYs.

Since his first win, Fernandez has made special moments at the Latin GRAMMYs. During the 20th Latin GRAMMY Awards, Fernández and his fellow superstar ranchera singer son, Alejandro Fernández, and his grandson, Alex, shared a show-stopping moment with their three-generational performance. After the powerful moment, the elder Fernández was honored with the Latin Recording Academy's President's Award.

Watch the full speech above, for Best Ranchero Album for 2001's Más Con El Número Uno at the 3rd Latin GRAMMY Awards in 2002.

GRAMMY Rewind: Witness Salsa Legend Celia Cruz Shine At The 2002 Latin GRAMMYs

Ivan Cornejo press photo
Ivan Cornejo

Photo: Le3ay Studio

interview

On 'Mirada,' Ivan Cornejo Redefines The Sound Of Sad Sierreño And Helps Fans Heal Through Music

Ivan Cornejo has always found solace in music. With his new LP, 'Mirada,' he wants his fans to experience that sense of belonging: "I write about emotions that everyone goes through or has been through."

GRAMMYs/Jul 23, 2024 - 01:08 pm

Within the landscape of Música Mexicana, Ivan Cornejo is a rarity.

The 20-year-old California native stands out as one of the most intriguing acts in a genre represented by artists known for their flashy looks and music. Soft-spoken and warm, Cornejo's gentle demeanor effortlessly translates into his music and on-stage persona and musical productions.

Cornejo's songs and lyrics are far removed from the "corridos tumbados" that have taken over global charts. Fans have dubbed the Mexican American singer the "Gen Z therapist" because of his heartbreak-influenced lyrics and dexterity in creating the ethereal, melancholic sound known as sad sierreño.

With two albums under his belt, Cornejo makes his major label debut with Mirada, released on July 18 via Zaragoza Records / Interscope. The album features the wistful, sad sierreño sound that made Cornejo famous three years ago with "Está Dañada," a heart-wrenching ballad from his first LP, Alma Vacía (2021).

In the single, which has amassed over 270 million streams on Spotify, Ivan — then 17 — captivated listeners with powerful melodies accompanied by languid and nostalgic vocals, reciting verses filled with maturity beyond his years.

In Mirada, the Música Mexicana breakout star presents 12 solo songs inspired by summer nights, including singles "Aquí te Espero," "Donde Estás," "Baby Please," and "Intercambio Injusto." As with his previous productions, Cornejo makes heartbreak the central theme of his album while guitars and melodies reminiscent of alternative rock take center stage.

While the album doesn’t feature additional artists, Cornejo opened up to collaboration within the studio. The singer, used to collaborating solely with his producer, Frank Rio, encountered a challenge when bringing two additional creatives into the studio.

"The process for this new project was very different," Cornejo tells GRAMMY.com in a Zoom interview from Mexico City. "[Having other] creatives in the studio [resulted] a lot of learning. For example, my producer and I learned a lot from each other; we had constructive disagreements. We heard each other's opinions and learned a lot from this project."

The rising sad sierreño star discusses with GRAMMY.com the creative challenge of Mirada, the artistic boundaries he pushed along the way, the advantage behind bilingual songwriting, and the unexpected singer that influenced his lyrics.

This interview has been edited for length and clarity.

'Mirada' feels very personal, almost like a diary. How would you describe the album's overall theme and feeling?

While writing and recording this album, I wanted it to feel very personal, intimate, and gentle but with a little more uplifting sound.

I wanted the Mirada theme to feel like a nostalgic summer night. I want people to feel like they can play these songs on the beach, with friends, or alone in bed. I wanted it to feel a little euphoric.

The record showcases a blend of Latin and Anglo influences. Tracks like "Baby Please," "Dónde Estás," and "Aquí te espero" have a rock ballad feel. What inspired this fusion?

My influences come through a lot. I remember listening to my sister's and brother's music at eight while my parents would play classical regional Mexican music, like mariachi and corridos. As I grew up and started making music, it meshed into this sad sierreño and this funky Spanish alternative [genre].

The guitar is a staple in your sound. How did it become so central to your musical expression?

I started playing the guitar when I was about seven. I fell completely in love with the instrument. My mom tried to put me in violin classes, and I learned the instrument for a while, but the guitar kept winning me over. I kept learning more and more about the guitar, and around 12, I started learning songs by Radiohead, Arctic Monkeys and Tame Impala, and that's where my music emerged.

Mirada portrays the nostalgia around summer nights. How were those nights for you?

I spent it with my friends, making a bonfire and hanging out at the beach, pool, or jacuzzi.

Those nights when you just put your phone away and let the wind hit you and talk about your feelings, your thoughts are different, that kind of night.

What kind of music did you listen to on those summer nights?

Last summer, I listened to [Bad Bunny’s] Un Verano Sin Ti; [that album] was  No. 1 on my playlist.

The year before, I listened to just any vibey music, like Arctic Monkeys, Tame Impala, or Radiohead, when I was alone. Cigarettes After Sex, I listened to them a lot during the summer when I was going to sleep. I always put them on.

You say that each track on this album is pushing the boundaries of your art. In what aspect are you breaking those barriers?

I go back to my last two albums [Alma Vacía and 2022’s Dañado,] and I want to grow as an artist and musician every time I listen to them.

Every time we enter the studio, [my producer] Frank Rio and I try our best to push the limits for ourselves and keep growing as artists. Vocally, musically, instrumentally, [we're] trying our best to make things sound even better.

How do you achieve that? Do you take vocal references from singers you like? Instrumentally, how do you break patterns within the genre? 

Sometimes, when I feel something is missing from a song or I want to do something but don't know how to listen to a bunch of music that I think [is similar].

For example, each song on Mirada has a very different style. Depending on the style of the song, I’d listen to genres, styles, or certain ways that artists sing that match that song. Listening to those songs gives me ideas; it's like combining those ideas.

Vocally, for example, if I don't know how to sing a specific word or note, I listen to references and try to combine them in the best way possible.

Your lyrics show maturity beyond your years. Do you consider yourself an old soul?

Yes, I'm an old soul, for sure. When I was 7 years old, my brother would play Johnny Cash songs, and I was right behind him listening to them, downloading all the songs. I remember that for a while, I would go to sleep listening to Johnny Cash for an entire year.

Read more: Meet The Gen Z Women Claiming Space In The Regional Mexican Music Movement

Your song often references therapy sessions, and your fans even consider you the therapist of an entire generation. Do you feel that way?

I never realized my music had that effect. I would read comments saying, "Oh, he healed me" or, "I feel better now," or "he's my therapist, he's my comfort artist." That gave me a lot of joy because my music touched my fans in a very emotional way.

[Those comments] gave me the great idea of naming my [last] tour "Terapia." [Going to a concert] It's like you go to a therapist and you hear them. It all made sense. I hope my music is therapy for a lot of people.

Have you ever been to therapy yourself?

No, I have not. But... I should go. [Laughs.]

How do you articulate emotions clearly in your songs, especially without formal therapy experience?

I write about emotions that everyone goes through or has been through. And I try to write it in a way that sounds fresh and new. Also, melodies are very important because you can say something; depending on the melody, it can change your feelings. I try my best to make it hit the heart melodically and lyrically.

What about Spanish led you to express heartbreak in this language?

I was very inspired by Mexican music because there's something about the sound and the language that is very romantic. For example, there are some phrases in English that you might translate to Spanish, and they sound better in Spanish. Since my first language is English, I can translate them into Spanish and make them sound better and more emotional.

I try to write [songs first] in Spanish, but from time to time, when I get stuck, I start thinking in English. I try to think of just lyrics, and I'm like, okay, that's a cool lyric; how do I make it fit into this? And then, if it doesn't work, I'll try another one and another one until something works, or I get an idea in English, and it just works in Spanish.

[Being bilingual] gives you two perspectives, which helps a lot in the writing process.

What does it mean to you to represent Mexican American culture through your music?

It feels like you're put on a pedestal and have to be a role model. Being part of two cultures is a blessing, because you have two sides and perspectives. I'm very lucky to be here in Mexico and to learn about Mexican culture while still being from the United States and learning from American culture.

Did you feel you fit in when you were growing up?

No. At first, no. I was very shy.

Did music give you that sense of belonging?

Yeah, for sure. It gave me relief as I fit somewhere, and my voice was being heard. [It makes me feel] like I have support and people are [rooting for] me, and it helps me feel a bit understood.

As you enter your twenties and deal with growing fame, do you feel pressure being labeled as the voice of a generation?

I feel the pressure of being a role model, but it's a good kind of pressure. It helps me to make sure that I'm always giving my all. It's almost like motivation; I have to keep trying my best every time to be a role model.

It helps me to ensure that I'm always giving 100 percent and that it's like motivation, too. I have to keep trying my best each time to be a role model.

You sold out the mythical Houston Rodeo in April. How did singing to a crowd of 72,000 make you feel?

[Selena] and Johnny Cash are many of my favorite artists and artists that I look up to [have performed there]. It was a complete honor to play the Houston Rodeo and one of the scariest things I've ever done. [Laughs.]

It was scary at first. But when I realized that there were a good number of fans, I took out my in-ears, and I heard nearly the whole stadium singing back to me. It was such a beautiful and unforgettable night for me. It was a crazy experience.

The Latest News About Latin Music

Peso Plum press photo
Peso Pluma

Photo: Arenovski

feature

Peso Pluma's Road To 'ÉXODO': The GRAMMY Winner Navigates The Consequences Of Global Stardom On New Album

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso Pluma says of his latest album 'ÉXODO'

GRAMMYs/Jun 21, 2024 - 01:13 pm

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

Shakira's Road To 'Las Mujeres Ya No Lloran': How Overcoming A Breakup Opened A New Chapter In Her Artistry 

Photo of a gold GRAMMY trophy against a black background with white lights.
GRAMMY Award statue

Photo: Jathan Campbell

list

How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy

Here are seven facts to know about the actual cost and worth of a GRAMMY trophy, presented once a year by the Recording Academy at the GRAMMY Awards.

GRAMMYs/May 1, 2024 - 04:23 pm

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List

Megan Thee Stallion at the 2021 GRAMMYs
Megan Thee Stallion at the 2021 GRAMMYs.

Photo: Kevin Mazur/Getty Images for The Recording Academy

video

GRAMMY Rewind: Megan Thee Stallion Went From "Savage" To Speechless After Winning Best New Artist In 2021

Relive the moment Megan Thee Stallion won the coveted Best New Artist honor at the 2021 GRAMMYs, where she took home three golden gramophones thanks in part to her chart-topping smash "Savage."

GRAMMYs/Apr 5, 2024 - 05:25 pm

In 2020, Megan Thee Stallion solidified herself as one of rap's most promising new stars, thanks to her hit single "Savage." Not only was it her first No. 1 song on the Billboard Hot 100, but the "sassy, moody, nasty" single also helped Megan win three GRAMMYs in 2021.

In this episode of GRAMMY Rewind, revisit the sentimental moment the Houston "Hottie" accepted one of those golden gramophones, for Best New Artist.

"I don't want to cry," Megan Thee Stallion said after a speechless moment at the microphone. Before starting her praises, she gave a round of applause to her fellow nominees in the category, who she called "amazing."

Along with thanking God, she also acknowledged her manager, T. Farris, for "always being with me, being by my side"; her record label, 300 Entertainment, for "always believing in me, sticking by through my craziness"; and her mother, who "always believed I could do it."

Megan Thee Stallion's "Savage" remix with Beyoncé also helped her win Best Rap Song and Best Rap Performance that night — marking the first wins in the category by a female lead rapper.

Press play on the video above to watch Megan Thee Stallion's complete acceptance speech for Best New Artist at the 2021 GRAMMY Awards, and remember to check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

Black Sounds Beautiful: How Megan Thee Stallion Turned Viral Fame Into A GRAMMY-Winning Rap Career