meta-scriptEd Sheeran's Road To 'Subtract': How Grief And Tragedy Forced The Pop Troubadour To Recalculate His Musical Equation | GRAMMY.com
Ed Sheeran Road To Hero
Ed Sheeran performs at the 2023 New Orleans Jazz & Heritage Festival.

Photo: Erika Goldring/Getty Image

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Ed Sheeran's Road To 'Subtract': How Grief And Tragedy Forced The Pop Troubadour To Recalculate His Musical Equation

After more than a decade of planning a series of mathematically titled albums, Ed Sheeran's world turned upside down. As he releases 'Subtract,' revisit the journey of love and loss that led to his most emotional album yet.

GRAMMYs/May 4, 2023 - 06:03 pm

Ed Sheeran has always known he's not exactly a conventional superstar. He even says as much in his new docu-series, Ed Sheeran: The Sum of It All: "I'm specky, ginger hair, really short, English, from the countryside, who stutters and beatboxes. That guy doesn't become a pop star."

And yet, on the verge of releasing his sixth studio album Subtract (out May 5), the red-headed troubadour from the county of Suffolk is undeniably a defining force in modern pop music, with four GRAMMYs, three Diamond-certified singles and more than 63 million albums sold worldwide.

A natural singer/songwriter, Sheeran became a global star upon the release of his 2011 debut album, Plus, which melded acoustic folk-pop with hip-hop rhythms — and, yes, plenty of beatboxing — on breakout hits like "The A Team," "You Need Me, I Don't Need You" and "Lego House."

Of course, like many a celebrated artist before him, the singer had toiled for years in the proverbial trenches to reach his big break. Inspired to start writing music as a preteen after seeing Damien Rice perform a secret show in Dublin, Sheeran booked his first gig in London at 14 — the same year he bought the signature loop pedal that would come to define his live shows.

To make a name for himself in the London scene, a 17-year-old Ed worked tirelessly, sleeping on friends' (or sometimes even newfound fans') couches between gigs and adopting a strategy to stand out from the pack of fellow hopefuls. "The places I really stand out are the places that you'd never really expect to see a white, ginger, chubby singer/songwriter play: rap nights, soul nights, comedy nights," he explained years later to MTV. However, it was ultimately a tale as old as the internet age — going viral on an urban music channel in London called SBTV — that catapulted Sheeran to a record deal, international fame and his first Song of the Year nomination for "The A Team."

When it came time to release his sophomore album, Multiply, in 2014, Sheeran's moonshot into the upper echelons of the music industry had clearly begat success and opportunity. New collaborators on the album included the likes of Rick Rubin, Benny Blanco and Snow Patrol's Johnny McDaid and Pharrell Williams, with the latter coaxing a more hip-hop-influenced blue-eyed soul edge out of Sheeran's songwriting on lead single "Sing."

But even with the framework of A-listers around him, Sheeran still saw himself as a regular guy from the British countryside — even if he now counted Taylor Swift as a close personal friend — and put the pressure on Multiply to prove he wasn't just a flash in the pan.

"I think this particular moment after such a successful first album, it's literally a make or break situation," he said in his 2014 documentary Nine Days and Nights with Ed Sheeran. "Everyone's watching this time, whereas the first time I could make a lot of mistakes and it didn't matter too much 'cause I was learning. This time around's a lot more of a stressful experience. It's whether I can be a career artist for the rest of my life or I had a very big album back in 2011. That's the difference: it's artist of the times or artist of…a career."

Multiply proved to be an even bigger hit than its predecessor, earning Sheeran his first No. 1 album on the Billboard 200 and a behemoth hit in "Thinking Out Loud," which won Sheeran his first two GRAMMYs in 2016 (including the coveted Song Of The Year). Anyone could argue that such runaway success would naturally quell the singer's concerns over his long-term plan, but in the closing moments of his MTV documentary, he revealed his pie-in-the-sky ambitions were only one part of the equation he was constructing for his life.

"I'd define success through ticket sales, so if I can constantly tour for the rest of my life at a high level, I'd say that's success. But I hope in 10 years I've got kids," he confessed. "There'd be nothing worse than touring 20 years from now with no kids and just [a] massive bank account, I can buy whatever I want in the world, but, like, nothing to show for it."

Vocalizing such a domestic goal might seem at disparate odds with what society expects from a contemporary pop star — particularly a male one — but it squared perfectly with the story Sheeran was telling fans on unabashed, heart-on-his-sleeve love songs like "Kiss Me," "Photograph" or "Tenerife Sea."

One year after releasing Multiply, Sheeran unexpectedly reconnected with Cherry Seaborn, a former classmate from Thomas Mills High School in his hometown of Framlingham; she'd gone off to America after graduating to play field hockey at Duke University. At the time, Seaborn was working in New York City, and the pair's romance fueled the creative process for Sheeran's next album, 2017's Divide.

"I just have a weird sense that it's gonna be the career-defining album," the singer predicted in his 2018 Apple Music film Ed Sheeran: Songwriter, which documented the recording process of the studio set. "All the songs have a thread that go through it, and it's all family."

Sheeran was right in thinking Divide would lead to yet a higher peak in his career. "Shape Of You," one of the LP's two lead singles along with the autobiographical "Castle on a Hill," rocketed to the top of the Hot 100, where it spent 12 weeks at No. 1. Its romantic, Seaborn-inspired follow-up "Perfect" became his second career chart-topper, spent another eight weeks reigning over the Hot 100, and scored a guest feature from none other than Beyoncé on its official remix. (Fun fact: as of press time, Divide, which won Sheeran the GRAMMY for Best Pop Vocal Album in 2018, also remains the most-streamed album in Spotify history with more than 12.8 billion streams.)

In the midst of his world tour in support of Divide, Sheeran took a detour from his mathematically titled studio sets to make his fourth album, No.6 Collaborations Project. A star-studded sequel to his 2011 indie EP No. 5 Collaborations Project, No. 6 found the GRAMMY winner enlisting a who's who of collaborators — from Justin Bieber to Cardi B and Camila Cabello to Eminem and 50 Cent — for an album that spanned Latin pop, R&B, country rock and U.K. hip-hop. 

"I've never, ever had features on my albums, apart from when I did No. 5 Collaborations Project," Sheeran explained to Zane Lowe for Apple Music in 2021. "And I've been careful with putting together a solo album. 'Cause, like, when I bought Bob Dylan albums as a kid, you don't buy a Dylan album and it says 'Featuring Travis Scott.' So I wanted to actually make a specific record that just fed my desire for all of that, and ticked my boxes of wanting to work with these people…Yeah, it was never in my five-album plan, it was always gonna be a side project."

He also used the album to share a glimpse into his highly guarded personal life: in the adorable music video for "Put It All On Me" featuring Ella Mai, the singer revealed to fans that he'd secretly married Seaborn in January 2019. After releasing No.6 Collaborations Project and wrapping his tour, Sheeran put his guitar down for the first time in almost a decade and took a year-long sabbatical to travel the world with his new wife.

By 2021, Sheeran was ready to get back to work, and dove headfirst into the world of dance music to craft "Bad Habits" — the lead single off his fifth album Equals. In order to work authentically in the genre, he enlisted help from Fred again.., the British DJ and record producer who had helmed the bulk of No.6 Collaborations Project, telling Lowe, "It's so easy to write an acoustic tune and put a four-on-the-floor beat over it and then just call it a dance song. But actually, Fred is such a connoisseur of dance music that he kind of guided me into it."

The song's layered synths and throbbing beats also belied surprisingly heavy subject matter, which Sheeran toyed with by playing a glitter-eyed, spiky-haired vampire in a neon-pink suit in the accompanying music video. 

"I used to do everything to excess, like real excess," Sheeran confessed after "Bad Habits" was released. "I loved drinking everything in sight and all the other stuff, and I just found when Cherry was six months pregnant, I was like, 'Right, water might break any time and I'm just gonna stop excess and just be available and be the husband that I'm meant to be. And then from there, it's just been kind of clean, healthy living."

The rest of Equals, which arrived in full October 2021, flirted with dance — particularly on Fred-assisted follow-up singles like "Shivers" and "Overpass Graffiti" — but mostly represented a return to musical form as Sheeran stepped into fatherhood for the first time. But despite the finality of its title, the album wasn't the end of the last part of the formula in the singer's head: he still had Subtract to work out.

As he later revealed, Sheeran had long envisioned Subtract as "the perfect acoustic album" and had quietly whittled away at the idea for the better part of a decade. Taylor Swift put him in touch with the National's Aaron Dessner (who had helped her create the magic of her 2020 albums folklore and evermore), and Sheeran had finally started focusing on the long-awaited album in earnest. 

But then, tragedy and hardship struck, not once or even twice, but three times in the space of a single month. First, Seaborn found a cancerous tumor in her arm while pregnant with the couple's second daughter. The prognosis wasn't good, but there was nothing that could be done until after the baby was born. Next, Sheeran was hit with a copyright lawsuit over his biggest hit, "Shape of You," with the plaintiffs accusing him of plagiarizing parts of the song. And then, his world was turned upside down when Jamal Edwards, his best friend from the SBTV days, died of a sudden heart attack brought on by cocaine and alcohol use.

Depression crashed over Sheeran like a tidal wave, with the subsequent riptide pulling him to dark places he'd never experienced. "I felt like I didn't want to live anymore," he told Rolling Stone in a March cover story. "You're under the waves drowning. You're just sort of in this thing. And you can't get out of it."

Thankfully, Seaborn's surgery was successful after she gave birth to daughter Jupiter, and Sheeran won the court case over "Shape of You." But his best friend's death was a permanent loss, and he relied on music as a form of therapy to help him work through his grief.

"I wrote without thought of what the songs would be, I just wrote whatever tumbled out. And in just over a week I replaced a decade's worth of work with my deepest darkest thoughts," the singer shared when he announced the album on social media in March.

Subtract was first preceded by "Eyes Closed," on which he laments, "I pictured this year a little bit different when it hit February/ I step in the bar, it hit me so hard/ Oh, how can it be this heavy?/ Every song reminds me you're gone/ And I feel the lump form in my throat/ 'Cause I'm here alone." Ten days before the album's arrival, he released the emotional "Boat," a quiet anthem about finding resilience in the darkest of times and refusing to let the metaphorical boat sink as the waves batter you from all sides. 

If those two songs are any indication, Sheeran's long-awaited album won't be anything like what's come before it. For starters, it'll mark the end of the pop star's decade-long mathematical era, the plan for which he spells out in The Sum of It All. (Plus was the "addition" to all the EPs he'd released, Multiply made the music exponentially "bigger," Divide was a double album — half acoustic, half R&B — and Equals was "the sum of all the parts.") 

It'll also be Sheeran's first visual album, coming with 14 different music videos to help tell the story of Subtract. But instead of hyper-fixating on creating that "perfect acoustic album" as a postscript to Equals, he threw out a decade's worth of songwriting in favor of laying his soul bare in some of the most vulnerable work of his career.

Early last month, the singer played Subtract live from start to finish at an intimate show at Brooklyn's Kings Theatre, debuting powerful, emotional album cuts like "End of Youth" and "Life Goes On." And while each song touches a raw nerve filled with painful memories, Sheeran remains certain that he made the right choice by channeling his grief into his music.  

"As an artist I didn't feel like I could credibly put a body of work into the world that didn't accurately represent where I am and how I need to express myself at this point in my life," he concluded in his Instagram post. "This album is purely that. It's opening the trapdoor into my soul. For the first time, I'm not trying to craft an album people will like, I'm merely putting something out that's honest and true to where I am in my adult life."

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Billie Eilish performs at Lollapalooza Chile 2023.
Billie Eilish performs at Lollapalooza Chile 2023

Photo: Marcelo Hernandez/Getty Images

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The Environmental Impact Of Touring: How Scientists, Musicians & Nonprofits Are Trying To Shrink Concerts' Carbon Footprint

"It’s not just [about] a single tour, it’s every tour," singer Brittany Howard says of efforts to make concerts more sustainable. From the nonprofit that partnered with Billie Eilish, to an MIT initiative, the music industry aims to curb climate change.

GRAMMYs/Jun 10, 2024 - 01:30 pm

Beloved by fans around the globe, yet increasingly unaffordable for many artists, concert tours are central to the world of entertainment and local economies. After the pandemic-era global shuttering of concert venues large and small, tours are back, and bigger than ever.  

Taylor Swift’s Eras Tour is smashing records, selling more than four million tickets and earning more than $1 billion. But that tour made headlines for another reason: as reported in Business Insider and other outlets, for a six-month period in 2023, Swift’s two jets spent a combined 166 hours in the air between concerts, shuttling at most a total of 28 passengers. 

Against that backdrop, heightened concerns about the global environmental cost of concert touring have led a number of prominent artists to launch initiatives. Those efforts seek both to mitigate the negative effects of touring and communicate messages about sustainability to concertgoers. 

A 2023 study sponsored by Texas-based electricity provider Payless Power found that the carbon footprint of many touring bands was massive. In 2022, concert tours in five genres — country, classic rock, hip-hop/rap, metal and pop — were responsible for CO2 emissions totaling nearly 45,000 metric tons. A so-called greenhouse gas, carbon dioxide contributes to climate change by radiative forcing; increased levels of CO2 also contribute to health problems.  

No serious discussion of climate issues suggests a worldwide halt to live music touring, but there exists much room for improvement. Both on their own and with the help of dedicated nonprofit organizations, many artists are taking positive steps toward mitigating the deleterious effects that touring exerts upon the environment.  

Smart tour planning is one way to lessen an artist’s carbon footprint. Ed Sheeran’s 2022 European run minimized flights between concert venues, making that leg of his tour the year's most environmentally efficient. Total carbon dioxide emissions (from flights and driving) on Sheeran’s tour came to less than 150 metric tons. In contrast, Dua Lipa’s tour during the same period generated 12 times as much — more than 1800 metric tons — of CO2 

In July, singer/songwriter and four-time GRAMMY nominee Jewel will embark on her first major tour in several years, alongside GRAMMY winner Melissa Etheridge. During the planning stage for the 28-city tour, Jewel suggested an idea that could reduce the tour’s carbon footprint.

"I always thought it was so silly and so wasteful — and so carbon footprint-negative — to have separate trucks, separate lighting, separate crews, separate hotel rooms, separate costs," Jewel says. She pitched the idea of sharing a backing band with Etheridge. "I’ve been trying to do this for 25 years," Jewel says with a laugh. "Melissa is the first person who took me up on it!" 

The changes will not only reduce the tour’s carbon footprint, but they’ll also lessen the cost of taking the shows on the road. Acknowledging that there are many opportunities to meet the challenges of touring’s negative impact upon the environment, Jewel emphasizes that “you have to find [solutions] that work for you.”

Sheeran and Jewel aren’t the only popular artists trying to make a difference. A number of high profile artists have become actively involved in creating the momentum for positive change. Those artists believe that their work on sustainability issues goes hand in hand with their role as public figures. Their efforts take two primary forms: making changes themselves, andadvocating for action among their fans.  

The Climate Machine 

Norhan Bayomi is an Egypt-born environmental scientist at Massachusetts Institute of Technology and a key member of the Environmental Solutions Initiative, a program launched to address sustainable climate action. She’s also a recording artist in the trance genre, working under the name Nourey 

The ESI collaborates with industry heavyweights Live Nation, Warner Music Group and others as well with touring/recording acts like Coldplay to examine the carbon footprint of the music industry. A key component of the ESI is the Climate Machine, a collaborative research group that seeks to help the live music industry reduce carbon emissions. "As a research institution, we bring technologies and analytics to understand, in the best way possible, the actual impact of the music industry upon climate change," says John Fernández, Director of the ESI.  

"I’m very interested in exploring ways that we can bridge between environmental science, climate change and music fans," Bayomi says. She explains that the tools at the ESI’s disposal include "virtual reality, augmented reality and generative AI," media forms that can communicate messages to music fans and concertgoers. Fernández says that those endeavors are aimed at "enlisting, enabling and inspiring people to get engaged in climate change." 

The Environmental Solutions Initiative cites Coldplay as a high-profile success. The band and its management issued an "Emissions Update" document in June 2024, outlining its success at achieving their goal of reducing direct carbon emissions from show production, freight, band and crew travel. The established target was a 50 percent cut in emissions compared to Coldplay’s previous tour; the final result was a 59 percent reduction between their 2022-23 tour and 2016-17 tour.  

A significant part of that reduction came as a result of a renewable-energy based battery system that powers audio and lights. The emissions data in the update was reviewed and independently validated by MIT’s Fernández.  

Change Is Reverberating 

Guitarist Adam Gardner is a founding member of Massachusetts-based indie rockers Guster, but he's more than just a singer in a rock band. Gardner is also the co-founder of REVERB, one of the organizations at the forefront of developing and implementing climate-focused sustainability initiatives.  

Founded in 2004 by Gardner and his wife, environmental activist Lauren Sullivan, REVERB  began with a goal of making touring more sustainable; over the years its focus has expanded to promote industry-wide changes. Today, the organization promotes sustainability throughout the industry  in partnership with music artists, concert venues and festivals.  

REVERB initiatives have included efforts to eliminate single-use plastics at the California Roots Music & Arts Festival, clean energy projects in cooperation with Willie Nelson and Billie Eilish, and efforts with other major artists. Gardner has seen sustainability efforts grow over two decades 

"It’s really amazing to see the [change] with artists, with venues, with fans," Gardner says. "Today, people are not just giving lip service to sustainable efforts; they really want to do things that are real and measurable."  

The Music Decarbonization Project is one tangible example of REVERB’s successes. "Diesel power is one of the dirtiest sources of power," Gardner explains. "And it’s an industry standard to power festival stages with diesel generators." Working with Willie Nelson, the organization helped switch the power sources at his annual Luck Reunion to clean energy. At last year’s festival, Nelson’s headlining stage drew 100 percent of its power from solar-powered batteries. "We set up a temporary solar farm," Gardner says, "and the main stage didn’t have to use any diesel power."  

Billie Eilish was another early supporter of the initiative. "She helped us launch the program," Gardner says. Eilish’s set at Lollapallooza 2023 drew power from solar batteries, too.  

With such high-profile successes as a backdrop, Gardner believes that REVERB is poised to do even more to foster sustainable concerts and touring. "Our role now," he says, "isn’t just, ‘Hey, think about this stuff.’ It’s more how do we push farther, faster?"  

Adam Gardner believes that musicians are uniquely positioned to help make a difference where issues of sustainability are concerned. "When you’re a musician, you’re connecting with fans heart-to-heart. That’s what moves people. And that’s where the good stuff happens."  

Small-scale, individual changes can make a difference — especially when they’re coordinated and amplified among other concertgoers. Gardner provides real-world examples. "Instead of buying a plastic bottle, I brought my reusable and filled it up. Maybe I carpooled to the show." Conceding that such steps might seem like drops of water in a giant pool, he emphasizes the power of scale. "When you actually multiply [those things for] just one summer tour, it adds up," he says. "And it reminds people, ‘You’re not alone in this; you’re part of a community that’s taking action."  

Gardner understands that REVERB’s arguments have to be framed the right way to reach concertgoers. "Look," he admits, "It’s a concert. We’re not here to be a buzzkill. Our [aim] now is making sure people don’t lose hope." He says that REVERB and its partners seek to demonstrate that, with collective action and cultural change, there is reason for optimism.  

"There’s a wonderful feedback loop between hope and action," Gardner says with a smile. "You can’t really have one without the other."  

Sustainable Partnerships 

Tanner Watt is Director of Partnerships at REVERB; he works directly with touring artists to develop, coordinate and implement initiatives that bring together his organization’s objectives and the specific personal concerns of the artists. "I get to come up with all the fun, big ideas," he says with a wide smile.  

Watt acknowledges that like every concertgoer, each touring artist has a certain level of responsibility where sustainability is concerned. "And everyone can be doing something," he says, noting a number of straightforward actions that artists can put in place while on tour. "They can eliminate single-use waste. They can donate hotel toiletries that [would otherwise] hit the landfill."  

Watt stresses that artists can lead by example. "Nobody wants to listen to an artist telling them what to do if they’re not doing it themselves," he says. "But we believe that everybody cares about something." He suggests that if an artist has cultivated a following, "Why not use [that platform] to be that change you want to see in the world?"  

Each artist has his or her own specific areas of concern, but Watt says that there’s a base level of "greening" that takes place on every REVERB-affiliated tour. Where things go from there is up to the artist, in coordination with REVERB. Watt mentions Billie Eilish and her tour’s sustainability commitment. "The Venn diagram of food security, community health, access to healthy food, and the impact on the planet is a big cause for her," he says. "So there’s plant-based catering for her entire crew, across the entire tour." 

Speaking to Billboard, Eilish's mother Maggie Baird said championing sustainability starts with artists. "If artists are interested, it does really start with them telling their teams that they care and that it’s foremost in their thoughts." In the same conversation, Eilish called the battle for sustainability "a never-ending f–king fight."  

Watt acknowledges that with so many challenges, it’s important for a concerned artist to focus on the issues that move them the most, and where they can make the biggest difference. "Jack Johnson is a great example," he says. While Johnson is a vocal advocate for many environmental issues, on tour he focuses on two (in Watt’s words) "cause umbrellas": single-use plastics solutions and sustainable community food systems. Each show on the tour hosts tables representing local nonprofit organizations, presenting concertgoers with real-world, human-scale solutions to those specific challenges.  

Four-time GRAMMY winner Brittany Howard is another passionate REVERB partner. "Knowing that I wanted to make my tours more sustainable was a start," she tells GRAMMY.com, "but working with REVERB really helped me bring it to life on the road. REVERB has helped us with guidelines and a green rider to keep our stage, greenrooms and buses more sustainable." 

After listing several other specific ways that her tour supports sustainability, Howard notes, "By supporting these efforts, I am helping ensure future generations have access to clean water, fish, and all that I love about the outdoors." A dollar from every ticket sold to a Brittany Howard concert goes toward support of REVERB’s Music Decarbonization project. "I’m also excited to see industry-wide efforts that are reducing the carbon pollution of live music," Howard continues. "Because it’s not just [about] a single tour, it’s every tour." 

There’s a popular aphorism: "You can’t manage what you can’t measure." From its start, REVERB has sought not only to promote change, but to measure its success. "As long as I’ve been at REVERB, we’ve issued impact reports," says Tanner Watt. "We include data points, and give the report to the artists so they understand what we’ve done together." He admits that some successes are more tangible than others, but that it’s helpful to focus on the ones that can be quantified. "We’re very excited that our artists share those with their fans."  

Watt is clear-eyed at the challenges that remain. "Even the word ‘sustainable’ can be misleading," he concedes, suggesting that the only truly sustainable tour is the one that doesn’t happen. "But if folks don’t step it up and change the way we do business in every industry — not just ours — we’re going to get to a place where we’re forced to make sacrifices that aren’t painless." Getting that message across is REVERB’s aim. "We can’t stop the world," Watt says. "So we find ways to approach these things positively."  

Watt says that the fans at concerts featuring Jack Johnson and the Dave Matthews Band — both longtime REVERB partners — are already on board with many of the sustainability-focused initiatives which those artists promote. "But there are lots of artists — and lots of fan bases — out there that aren’t messaged to, or have been mis-messaged to," he says. "I’m really excited to find more ways to expand our reach to them, beyond mainstream pop music. Because these are conversations that are meaningful for everyone, regardless of political affiliation or other beliefs."  

Reimagining The Planet’s Future 

Singer, songwriter and multi-instrumentalist Adam Met does more than front AJR, the indie pop trio he founded in 2005 with brothers Jack and Ryan. Met has a PhD in sustainable development and is a climate activist; he's also the founder/Executive Director of Planet Reimagined, a nonprofit that promotes sustainability and activism through its work with businesses, other organizations and musicians.  

"I’ve spent years traveling around the world, seeing the direct impact of climate change," Met says. He cites two recent and stark examples. "When we pulled up to a venue in San Francisco, the band had to wear gas masks going from the bus into the venue, because of forest fires," he says. AJR’s road crew had to contend with a flash flood in Athens, Greece that washed out their hotel. "And in Rome, some of our crew members fainted because of the heat."  

Encouraged by representatives from the United Nations, Met launched Planet Reimagined. Met’s approach focuses on tailored, city-specific actions to empower fans and amplify diverse voices in the climate movement. Through social media and live shows, Met strives to galvanize climate activism among AJR fans. And the methods he has developed can be implemented by other touring artists.  

Met points out that one of the most climate-unfriendly parts of the entire concert tour enterprise is fans traveling to and from the concerts. And that’s something over which the artist has little or no control. What they can do, he says, is try to educate and influence. Working closely with Ticketmaster and other stakeholders, Met’s nonprofit initiated a study — conducted from July to December 2023, with results published in April 2024 — to explore the energy that happens at concerts. "In sociology," he explains, "that energy is called collective effervescence." The study’s goal is to find ways to channel that energy toward advocacy and action.  

Polling a quarter million concertgoers across musical genres, the study collected data on attitudes about climate change. "Seventy-three percent of fans who attend concerts believe that climate change is real, and that we need to be doing more about it," Met says. "Seventy-eight percent have already taken some sort of action in their lives." He believes that if his organization can activate even a fraction of the estimated 250 million people annually who attend concerts around the globe, "that’s the ballgame."  

Met’s goal is to do more than, say, get concertgoers to switch from plastic to paper drinking straws. "At scale those things make a difference. But people want to see actions where there’s a track record," he says; a return on investment.  

AJR will be putting a plan into action on the second half of their upcoming arena tour. Part of the initiative is encouraging concertgoers to register to vote, and then actually vote. Beyond that, Met has specific actions in mind. "At every single stop, we’re putting together materials around specific policies that are being debated at the local level," he explains. "We give people a script right there, so they can call their elected representative and say, ‘I want you to vote [a certain way on this issue].’"  

He believes the initiative will lead to thousands of people contacting – and hopefully influencing – their representatives. With regard to sustainability issues, Met is convinced that "the most impact that you can have as an artist is when you give fans ways to pick up the mantle themselves." 

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Backstreet Boys at the 1999 GRAMMYs
Backstreet Boys at the 1999 GRAMMYs.

Photo: Ron Galella, Ltd./Ron Galella Collection via Getty Images

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25 Years Of Backstreet Boys' "I Want It That Way": 10 Covers By Ed Sheeran, Lil Uzi Vert & More

To commemorate the anniversary of Backstreet Boys' biggest hit, take a look at 10 clever ways it's been covered and sampled — from Ed Sheeran's karaoke bit to a Weird Al special.

GRAMMYs/Apr 12, 2024 - 03:38 pm

When the Backstreet Boys released "I Want It That Way" on April 12, 1999, they likely had no idea how beloved their smash hit would still be a quarter-century later.

Written by the Swedish powerhouse team of Andreas Carlsson and Max Martin, "I Want It That Way" is undoubtedly BSB's signature hit, particularly thanks to its memorable undulating melody and its long-debated cryptic meaning. But perhaps the most surprising part of the song's legacy is how it has resonated across genres — from a TikTok cover by Korn to a hip-hop sampling by Lil Uzi Vert.

As the Backstreet Boys celebrate the 25th anniversary of "I Want It That Way," take a look at how the song has been diversely covered, lovingly lampooned and karaoke jammed by an array of voices in the business.

Weird Al Yankovic (2003)

When the king of parody songs selects one to skewer, you know it's an iconic song. Weird Al Yankovic paid tribute to the largeness of the Backstreet Boys classic when he used "I Want It That Way" as the basis of a song called "eBay" in 2003.

Yankovic's chorus replaces the original's with, "A used pink bathrobe/ A rare mint snow globe/ A Smurf TV tray/ I bought on eBay." The Backstreet Boys send up appears on Yankovic's album Poodle Hat, which won Best Comedy Album at the 2004 GRAMMYs.

One Direction (2013)

Three years One Direction formed on "The X Factor," the five lads — Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson — included a cover of "I Want It That Way" on their 2013 concert set lists, the young boy band paying homage to the ones that came before them. Though their English accents poked through at times, their version was loyal to the original, and got their crowds singing along.

"Glee" (2013)

Poking fun at the presumed rivalry between *NSYNC and Backstreet Boys, a medley of the former's "Bye Bye Bye" and "I Want It That Way" was featured in Season 4, Episode 16 of "Glee." In the episode — aptly titled "Feud" — choir director Mr. Schuester (Matthew Morrison) and glee club heartthrob Finn (Cory Monteith) face off in an epic boy band battle, which ultimately proved the groups' respective music was more cohesive than divisive.

Brittany Howard and Jim James (2016)

The lead singers of Alabama Shakes and My Morning Jacket covering a boy band classic. It doesn't sound real, but Brittany Howard and Jim James did just that in 2016 when they recorded "I Want It That Way" for an animated short cartoon called "A Love Story."

Released by the fast food chain Chipotle Mexican Grill, the clip was part of a creative campaign to showcase the company's focus on natural ingredients. Howard and James highlight the poignancy and versatility of the song by adding lush string arrangements and dramatic beats.

Backstreet Boys x Jimmy Fallon and The Roots (2018)

The 2018 live performance of "I Want It That Way" by the Backstreet Boys, Jimmy Fallon and The Roots for "The Tonight Show" is arguably the sweetest rendition of the song — and not just because they're using a mini xylophone, baby tambourine and other toy classroom instruments. It's even more endearing than the previous collaborations between Fallon and Backstreet Boys: a barbershop singing version of Sisqo's "Thong Song" and a "Bawkstreet Boys" version of "Everybody (Backstreet's Back)," with everyone dressed like fluffy birds.

The 1975 (2020)

British rockers The 1975 performed a fairly faithful cover of "I Want It That Way," hitting all the high notes at several of their 2023 world concert tour stops. But it's not the first time frontman Matty Healy has hinted at the Backstreet Boys' influence on his band: he told Pitchfork in 2020 that "College Dropout-era Kanye West meets Backstreet Boys" was part of their veritable moodboard at the time when working on their own song called "Tonight (I Wish I Was Your Boy)."

Lil Uzi Vert (2020)

In 2020, Lil Uzi Vert released a rap song called "That Way" that includes a refrain of "I want it that way" sung to the tune of the Backstreet original, but with an AutoTune twist. From there, the lyrics become quite a bit naughtier than anything the BSB guys have uttered in any song.

"I don't know how [the idea of] Backstreet Boys got involved in this song, I really don't," the song's producer Supah Mario told Splice at the time. "I think it was all Uzi. But it was a game changer."

The interpolation was so good, in fact, that Nick Carter even invited Lil Uzi Vert to collaborate: "Now you're gonna have to be featured on our next album bud," he tweeted upon the song's release.

Korn (2022)

Fans of Korn know that the nu metal band has a sense of humor, but few could've expected that Jonathan Davis and crew would post a TikTok of themselves singing "I Want It That Way" in 2022.

"I never wanna hear you say… 'Worst Is On Its Way,'" reads the caption on the post, a tongue-in-cheek reference to Korn's 2022 song of the same name.

Backstreet Boys responded on the app via a hilarious Duet video with Nick Carter. In the video, Carter — who sports fabulous metal eye makeup and a long silver wig — doesn't actually say or sing anything, he just drops his jaw in amazement.

Backstreet Boys x Downy (2022)

Downy hired the Backstreet Boys to poke fun at "I Want It That Way" with the now-viral "Tell Me Why" commercial in 2022. All five members — Nick Carter, Howie Dorough, Brian Littrell, AJ McLean and Kevin Richardson — appear as a Backstreet Boys poster on the wall that comes to life, using the "tell me why" hook of their hit to engage a woman doing laundry in a conversation about washing her clothes.

As Saatchi group account director Jen Brotman told Muse at the time, the nostalgic ad also spawned some memories for the folks working on the ad campaign.

"The moment [BSB] stood in front of the camera, they rehearsed 'I Want It That Way' just to get the notes right, and we felt like we were getting serenaded on set," Brotman recalled. "We couldn't believe how emotional we all got — there may or may not have been tears in some eyes. The song has always been a karaoke favorite of the team, so we knew which 'tell me whys' we wanted them to hit, and we still can't get it out of our heads."

Ed Sheeran (2023)

When he fancies singing a bit of karaoke, Ed Sheeran loves leaning on "I Want It That Way," as the star showed at his favorite Nashville bar in July 2023. A patron caught him on camera and his happiness level is undeniable when belting out this enduring pop classic.

As Sheeran told CBS News a few months later, he grew up on the pop hits of everyone from Backstreet Boys to Britney Spears. But what he said about "I Want It That Way" specifically may be the best way to describe its long-lasting impact: "You can't be in a bar, a couple of beers in, and 'I Want It That Way' comes on and not be like, 'This is a good song.' You can't."

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Usher and Alicia Keys at Super Bowl 2024
(L-R) Usher and Alicia Keys during the Super Bowl LVIII halftime show.

Photo: L.E. Baskow/Las Vegas Review-Journal/Tribune News Service via Getty Images

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17 Love Songs That Have Won GRAMMYs: "I Will Always Love You," "Drunk In Love" & More

Over the GRAMMYs' 66-year history, artists from Frank Sinatra to Ed Sheeran have taken home golden gramophones for their heartfelt tunes. Take a look at some of the love songs that have won GRAMMYs.

GRAMMYs/Feb 14, 2024 - 09:42 pm

Editor's Note: This is an update to a story from 2017.

Without heart-bursting, world-shifting love songs, music wouldn't be the same. There are countless classic and chart-topping hits dedicated to love, and several of them have won GRAMMYs.

We're not looking at tunes that merely deal with shades of love or dwell in heartbreak. We're talking out-and-out, no-holds-barred musical expressions of affection — the kind of love that leaves you wobbly at the knees.

No matter how you're celebrating Valentine's Day (or not), take a look at 18 odes to that feel-good, mushy-gushy love that have taken home golden gramophones over the years.

Frank Sinatra, "Strangers In The Night"

Record Of The Year / Best Vocal Performance, Male, 1967

Ol' Blue Eyes offers but a glimmer of hope for the single crowd on Valentine's Day, gently ruminating about exchanging glances with a stranger and sharing love before the night is through.

Willie Nelson, "Always On My Mind"

Best Country Vocal Performance, Male, 1983

In this cover, Nelson sings to the woman in his life, lamenting over those small things he should have said and done, but never took the time. Don't find yourself in the same position this Valentine's Day.

Lionel Richie, "Truly"

Best Pop Vocal Performance, Male, 1983

"Truly" embodies true dedication to a loved one, and it's delivered with sincerity from the king of '80s romantic pop — who gave life to the timeless love-song classics "Endless Love," "Still" and "Three Times A Lady."

Roy Orbison, "Oh, Pretty Woman"

Best Pop Vocal Performance, Male, 1991

Orbison captures the essence of encountering a lovely woman for the first time, and offers helpful one-liners such as "No one could look as good as you" and "I couldn't help but see … you look as lovely as can be." Single men, take notes.

Whitney Houston, "I Will Always Love You"

Record Of The Year, Best Pop Vocal Performance, Female, 1994

Houston passionately delivers a message of love, remembrance and forgiveness on her version of this song, which was written by country sweetheart Dolly Parton and first nominated for a GRAMMY in 1982.

Celine Dion, "My Heart Will Go On (Love Theme From Titanic)"  

Record Of The Year, Best Female Pop Vocal Performance, 1999

This omnipresent theme song from the 1997 film Titanic was propelled to the No. 1 spot on the Billboard Hot 100 as the story of Jack and Rose (played by Leonardo DiCaprio and GRAMMY winner Kate Winslet) swept the country.

Shania Twain, "You're Still The One"

Best Female Country Vocal Performance, Best Country Song, 1999

Co-written with producer and then-husband Mutt Lange, Twain speaks of beating the odds with love and perseverance in lyrics such as, "I'm so glad we made it/Look how far we've come my baby," offering a fresh coat of optimism for couples of all ages.

Usher & Alicia Keys, "My Boo"

Best R&B Performance By A Duo Or Group With Vocals, 2005

"There's always that one person that will always have your heart," sings Usher in this duet with Keys, taking the listener back to that special first love. The chemistry between the longtime friends makes this ode to “My Boo” even more heartfelt, and the love was still palpable even 20 years later when they performed it on the Super Bowl halftime show stage.

Bruno Mars, "Just The Way You Are"

Best Male Pop Vocal Performance, 2011

Dating advice from Bruno Mars: If you think someone is beautiful, you should tell them every day. Whether or not it got Mars a date for Valentine's Day, it did get him a No. 1 hit on the Billboard Hot 100.

Cee Lo Green & Melanie Fiona, "Fool For You" 

Best Traditional R&B Performance, 2012

It's a far cry from his previous GRAMMY-winning song, "F*** You," but "Fool For You" had us yearning for "that deep, that burning/ That amazing unconditional, inseparable love."

Justin Timberlake, "Pusher Love Girl" 

Best R&B Song, 2014

Timberlake is so high on the love drug he's "on the ceiling, baby." Timberlake co-wrote the track with James Fauntleroy, Jerome Harmon and Timbaland, and it's featured on his 2013 album The 20/20 Experience, which flew high to No. 1 on the Billboard 200.

Beyoncé & Jay-Z, "Drunk In Love"

Best R&B Performance / Best R&B Song, 2015

While "Drunk In Love" wasn't the first love song that won Beyoncé and Jay-Z a GRAMMY — they won two GRAMMYs for "Crazy In Love" in 2004 — it is certainly the sexiest. This quintessential 2010s bop from one of music's most formidable couples captures why their alliance set the world's hearts aflame (and so did their steamy GRAMMYs performance of it).

Ed Sheeran, "Thinking Out Loud"

Song Of The Year / Best Pop Solo Performance, 2016

Along with his abundant talent, Sheeran's boy-next-door charm is what rocketed him to the top of the pop ranks. And with swooning lyrics and a waltzing melody, "Thinking Out Loud" is proof that he's a modern-day monarch of the love song.

Lady Gaga & Bradley Cooper, "Shallow"

Best Pop Duo/Group Performance / Best Song Written For Visual Media, 2019

A Star is Born's cachet has gone up and down with its various remakes, but the 2018 iteration was a smash hit. Not only is that thanks to moving performances from Lady Gaga and Bradley Cooper, but particularly thanks to their impassioned, belt-along duet "Shallow."

H.E.R. & Daniel Caesar, "Best Part"

Best R&B Performance, 2019

"If life is a movie/ Know you're the best part." Who among us besotted hasn't felt their emotions so widescreen, so thunderous? Clearly, H.E.R. and Daniel Caesar have — and they poured that feeling into the GRAMMY-winning ballad "Best Part."

Kacey Musgraves, "Butterflies"

Best Country Solo Performance, 2019

As Musgraves' Album Of The Year-winning LP Golden Hour shows, the country-pop star can zoom in or out at will, capturing numberless truths about the human experience. With its starry-eyed lyrics and swirling production, "Butterflies" perfectly encapsulates the flutter in your stomach that love can often spark.

Dan + Shay & Justin Bieber, "10,000 Hours"

Best Country Duo/Group Performance, 2021

When country hook-meisters Dan + Shay teamed up with pop phenom Justin Bieber, their love song powers were unstoppable. With more than 1 billion Spotify streams alone, "10,000 Hours" has become far more than an ode to just their respective wives; it's an anthem for any lover.

Lovesick Or Sick Of Love: Listen To GRAMMY.com's Valentine's Day Playlist Featuring Taylor Swift, Doja Cat, Playboi Carti, Olivia Rodrigo, FKA Twigs & More

Pop Trends 2023 Hero
(L-R): Taylor Swift, Tate McRae, *NSYNC, Olivia Rodrigo, Ed Sheeran

Photos (L-R): Buda Mendes/TAS23/Getty Images for TAS Rights Management, Todd Owyoung/NBC via Getty Images, Kevin Mazur/Getty Images for MTV, Mike Coppola/Getty Images for MTV, Theo Wargo/Getty Images

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2023 In Review: 5 Trends That Defined Pop Music

From massive world stages to hilarious TikTok trends, pop music was all about the fun in 2023 — which led to huge hits and pop culture moments alike.

GRAMMYs/Dec 22, 2023 - 04:15 pm

There's arguably only one way to sum up pop music in 2023: it belonged to the women.

Whether SZA or Olivia Rodrigo were revealing the cracks in their relationships through catchy hooks, or Taylor Swift was taking over stadiums around the globe, female artists dominated genre charts and trends. And even a fictional female figure helped spawn some of the year's biggest pop tracks.  

It was also a big year for legends and classic hits; pop mainstays showed just why they became superstars in the first place, and TikTok helped resurface some pop songs of old.

Below, take a deeper dive into some of 2023's biggest moments in pop.

Ex-Lovers Were Called Out

Nothing burns more than a woman scorned. This year, pop stars and rising artists were both shameless in calling out their exes for their wrongdoings.

One of the biggest moments came courtesy of SZA. The artist is known for wearing her heart on her sleeve, and SOS album highlight "Kill Bill" was a buffet of toxic "what if" scenarios. The singer let jealousy overcome her emotions as she couldn't stand to see her ex-lover move on: "I might kill my ex, I still love him though/ Rather be in jail than alone." On a similar note, Olivia Rodrigo's "vampire" finds the pop star tapping into a new level of fury. The lead single from her sophomore album, GUTS, "vampire" shoots bloody daggers at a manipulative boyfriend.

But it wasn't all about vengeance. In Miley Cyrus' case, her best form of revenge came in the form of forgiveness. Her "Flowers" anthem was thought to be inspired by Cyrus' divorce from Liam Hemsworth, but its messaging is relatable to anyone who had to learn how to move on from a broken heart. "I can take myself dancing and I can hold my own hand/ I can love me better than you can," Cyrus assures.

All three singles topped the Billboard Hot 100 this year, marking SZA's first solo No. 1, Cyrus' first in a decade and Rodrigo's first from her new album era. The singles also all earned 2024 GRAMMY nominations for both Song Of The Year (alongside Billie Eilish's "What Was I Made For?", Dua Lipa's "Dance the Night", Jon Batiste's "Butterfly", Lana Del Rey's "A&W" and Taylor Swift's "Anti-Hero") and Record Of The Year (next to Billie Eilish's What Was I Made For?", Boygenius' "Not Strong Enough", Jon Batiste's "Worship", Taylor Swift's "Anti-Hero" and Victoria Monét's "On My Mama"). 

Rising stars also joined in on the fun. After Tate McRae scored her biggest hit to date with the playful “greedy,” she delivered a fiery kiss-off anthem with “exes.” Elsewhere, Benee called her ex a "waste of f—king time" on the rowdy "Green Honda," British singer Mae Stephens contemplated all of her options on "If We Ever Broke Up," RAYE brooded over "dumb decisions" and booze on "Escapism," and Los Angeles alt-pop singer Leah Kate's jam-packed her debut album Super Over with advice on cutting off toxic relationships.

Classic Songs Made A TikTok Resurgence

TikTok has proved its social media dominance over the past few years. But aside from pop's new generation enjoying viral success, the genre's OGs also found their classic hits reborn.

Colbie Caillat's "Bubbly" single warmed our hearts when it debuted in 2007, and in true Gen Z fashion, it reemerged thanks to a meme trend. TikTok users placed the song over high-energy performance videos like those of Travis Scott, Justin Bieber and Tyler, The Creator which made for a hilarious juxtaposition. Caillat kept the momentum by making TikTok duets and even sharing an acoustic version of the song on her YouTube page.

Bridgit Mendler's 2013 single "Hurricane" also got a second wind for its 10th anniversary where female users placed it over humorous self-deprecating videos about being delusional over men. Jessie J's 2011 "Price Tag" hit sparked a dance trend with a sped-up version of the song and Lana Del Rey's "Radio" (a deep cut from 2012's Born To Die debut) inspired users to make videos that showcased how "sweet like cinnamon" their lives are.

Career-Spanning Tours Took Over The World

What better way to celebrate a decorated career than with a massive tour? Pop stars from all corners of the genre commemorated their many years (or in some cases, decades) in the music industry by going down memory lane with their fans worldwide.

The most notable trek was, of course, Taylor Swift's Eras Tour, which kicked off on March 17 and will conclude on Dec. 8, 2024. The pop star — who is arguably bigger than she's ever been, nearly 20 years into her career — used the stadium tour to pay homage to her extensive discography with a nonstop three-hour spectacle. Swift's impact quickly made history: the Eras Tour surpassed $1 billion in revenue in early December, already making it the highest-grossing music tour of all time, according to Guinness World Records. Its accompanying concert film, Taylor Swift: The Eras Tour, also became the highest-grossing concert film of all time with $250 million earned globally as of press time.

But Swift wasn't the only star celebrating their music milestones on the road. After a thrilling reunion in 2019, the Jonas Brothers continued to shock fans with what's possibly the most challenging tour of their career. Titled "Five Albums. One Night. The World Tour," the trio featured their entire discography in a set list that included over 60 songs. 

Another artist who rode the ambitious train was Madonna. The pop icon's Celebration Tour was, well, a celebration of a genre-defining career spanning over four decades. Kicking off in October in London, the tour features a retrospective setlist that is a treat for diehard fans, featuring singles she hasn't performed live in decades including 1990's "Justify My Love," 1998's "Nothing Really Matters" and 2002's "Die Another Day."

On the pop-rock end, The Maine's "Sweet Sixteen Tour" highlighted the band's growth over the past 16 years through nine albums, while Boys Like Girls' anchored their comeback after an 11-year hiatus with the North American Speaking Our Language Tour.

Movies Had Major Music Moments

While music has long been a driving force in films, this year saw the pairing excitedly take over pop culture. Greta Gerwig's Barbie movie notably had the world seeing pink, with the iconic doll infiltrating everything from fashion to real estate.

Not surprisingly, the accompanying soundtrack was a pop-filled joyride. Featuring production from pop mastermind Mark Ronson, the 17-song Barbie: The Album featured the likes of Lizzo, Charli XCX, PinkPantheress, Sam Smith, GAYLE and FIFTY FIFTY. But perhaps most notably, the album dominated the Best Song Written For Visual Media category at the 2024 GRAMMYs: Dua Lipa's disco-laced "Dance The Night," Ryan Gosling's TikTok-trending "I'm Just Ken," Ice Spice's and Nicki Minaj's sparkly collaboration "Barbie World," and Billie Eilish's gripping ballad "What Was I Made For?" compete with Rihanna's Black Panther hit "Lift Me Up."

The year also called for reunions and revivals, with the biggest shock arguably belonging to NSYNC. Many fans were impatiently waiting for the boys to make a return, and they did so with "Better Place." The Trolls soundtrack highlight marked the boy band's first song after a two-decade-long music hiatus (which was accompanied by an appearance at the MTV Video Music Awards, where they presented with Best Pop Video). Under the sea, Halle Bailey refreshed a Disney classic with The Little Mermaid live-action reimagining, while the nostalgia train continued with movie musicals Wonka and Mean Girls (out in January).

Pop Titans Were Inescapable

Thanks to social media, it may seem like Gen Z artists have overthrown their elder pop counterparts. But make no mistake, the veterans are showing they aren't so easily shakeable.

This year, many preserved their legacies through various mediums. Taylor Swift wasn't the only superstar proving her staying power on the road (and in stadiums); Beyoncé's Renaissance World Tour cemented her legendary status as the highest-grossing tour by a Black artist, while Ed Sheeran's The Mathematics Tour broke attendance records worldwide.

Adele and Usher ruled Sin City with their Las Vegas residencies, with the latter set to perform at the 2024 Super Bowl halftime show. The pop titans even showed their dominance on television, with Kelly Clarkson (who also had a Vegas stint) and Jennifer Hudson gaining a new audience with their respective talk shows.

After a year filled with viral moments and comebacks, we're eager to see how artists will continue to uplift pop music in 2024.

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