Puerto Rican rapper/singer/fashion hero Bad Bunny has made history with his recent (Feb. 29) sophomore album, YHLQMDLG, which was just revealed to have debuted at No. 2 on the Billboard 200. His celebratory, hard-hitting celebration of reggaetón, other urbano stars/collaborators, Puerto Rico and being yourself—the acronym of the title translates to "I do what I want"—is now the highest-charting Spanish language album ever on the major all-genre chart.

What a great birthday present for the young Latin GRAMMY winner and 2020 GRAMMY nominee, who turns 26 on March 10.

Read: Bad Bunny Releases Sophomore Album 'YHLQMDLG,' Drops New Music Video For "La Difícil"

The "Vete" artist celebrated the historic moment with an Instagram post (see above) thanking his ever-growing fan base with a heartfelt note and photos of him rocking a very Bad Bunny look: stylish shades, an oversized shirt, long skirt and color-coordinating Nike Airforce Ones.

In a nod to the album's title, he wrote: "I MADE THIS [ALBUM] FOR ALL OF YOU THAT HAD FAITH IN ME!!! I MADE IT BECAUSE I FELT LIKE IT!!! I LOVE YOUUUUUU! HISTORIC #YHLQMDLG!"

More: How Bad Bunny Is Putting Latin Trap On The Map

According to Billboard, the 20-track LP (released on P.R.'s Rimas Entertainment) earned 179,000 equivalent album units in its first week, which accounts for the songs’ 201.4 million streams and 35,000 album sales during its massive debut. Additionally, it earned the No. 1 spot on the Top Latin Albums chart, a feat all three of his albums (including his 2019 J. Balvin collab, Oasis) have achieved. The outlet notes this is “the biggest streaming week ever for a Latin album, and the largest week for a Latin title since Billboard began tracking albums by equivalent album units in December of 2014.”

Before YHLQMDLG, the highest a Spanish-language album had charted on the Billboard 200 was at No. 4—Mana's Amar es Combatir in 2006 and Shakira's Fijación Oral: Vol. 1 in 2005. Ricky Martin's 2011 album Música + Alma + Sexo did hit No. 3 in 2011, but two of its tracks were sung in English.

At the 2020 GRAMMYs, both Oasis and Bad Bunny’s 2018 debut album, X 100PRE, were nominated for Best Latin Rock, Urban Or Alternative Album. He won his first-ever Latin GRAMMY at the 2019 Latin GRAMMYs, for Best Urban Music Album for his triumphant debut project.

Latin Music Industry And Artists Discuss The Genre's History, Cultural Impact And Future Trends At 2020 GRAMMY Week Panel

Peso Pluma marked his musical destiny with a Tupac tribute tattoo in the center of his clavicle: "All Eyez On Me." 

The Mexican artist, born Hassan Emilio Kabande Laija, doesn't remember exactly what year he inked his chest. He knows it was well before his debut in music. Those four words reflected Peso's irrefutable confidence that the world's eyes would eventually be on him. 

The world's eyes are indeed on Peso Pluma. In less than two years, the singer achieved global fame by singing corridos tumbados, traversing a path never before trodden by a música Mexicana artist. 

At 25, Peso Pluma is at the forefront of a new generation of música Mexicana artists that have successfully modernized traditional Mexican rhythms, such as corridos, by infusing them with elements from urban music and a hip-hop aesthetic. The weight of representing an entire genre and a country could be great for some. But pressure doesn't affect Peso Pluma; on the contrary, it motivates him to keep working to exalt his roots. 

"We've come a long way, but we still have a long way to go. And that doesn't mean we have to slow down; it doesn't mean everything is over. This is the beginning of everything," Peso Pluma said in a TikTok video before a performance at the Toyota Arena in Ontario, Canada, a little over a year ago. 

Out June 20, Peso's extensive new album ÉXODO seeks to cement his global star status further. Over 24 tracks, the singer continues to explore corridos tumbados and digs into his urban side via much-awaited collaborations with reggaeton and hip-hop icons. Among those big names is Peso's teenage idol, the American rapper and producer Quavo, as well as further afield collaborations with Cardi B.  

"ÉXODO is a project I've been working on for over a year before we even won the GRAMMY. GÉNESIS was an incredibly special project, and I knew we couldn't make the same diamond twice," the singer tells GRAMMY.com in a written interview. 

Peso Pluma's path to the global stage has been lightning-fast. While he started releasing songs in 2020, Peso will remember March 2023 as the month that propelled him into global mega-stardom. His collaboration with Eslabón Armado on "Ella Baila Sola" led him to become a household name outside his native Mexico.  

The hit resonated with an audience eager for new sounds, accompanying social media videos and surpassing a billion streams on Spotify. "Ella Baila Sola" became the first Mexican music track to top the platform's global chart. On Billboard, it conquered No. 1 on the magazine's Global 200 chart for six weeks and reached the coveted No. 4 spot on the Hot 100 chart. The mega-hit took Peso Pluma and Eslabon Armado to make their Latin GRAMMY stage debut in November with an electrifying performance.  

Another collaboration, "La Bebe (Remix)" with Mexican reggaeton artist Yng Lvcas, released a day after "Ella Baila Sola," also contributed to Peso Pluma's virality in a completely different genre, but one in which he feels comfortable: urban music. 

Learn more: Peso Pluma's 10 Biggest Collabs: From "Bzrp Sessions" To "Ella Baila Sola" &"Igual Que Un Ángel" 

As Peso Pluma gained traction with a global audience, his February 2022 single with Raúl Vega, put him, for better or worse, on the map in Mexico. The warlike content of "El Belicón" lyrics and video clip attracted attention for the way it allegedly promoted narcoculture. 

Despite growing criticism, Peso Pluma remained tight-lipped regarding references to high-profile members of the Mexican drug trade, as well as drug use and trafficking. In a rare admission to GQ magazine, the singer explained this is a "delicate subject to talk about, but you have to touch on it with transparency — because it's the reality of things." 

"In hip-hop, in rap, just like in corridos, and other urban music like reggaeton, it talks about reality. We're not promoting delinquency at all. We're only talking about things that happen in real life," the singer explained.

With the success of "El Belicón" and "Ella Baila Sola" under his belt, Peso Pluma released GÉNESIS in June 2023. Despite being his third album, Peso considers it his true debut in music. 

"I didn't want to delete my previous albums [Efectos Secundario and Ah Y Que?] because they represent my beginnings," Peso told Billboard in a cover story published a few weeks after the release of GÉNESIS. In the same conversation, the singer said he saw himself winning his first GRAMMY and breaking more records. 

Read more: 5 Takeaways From Peso Pluma's New Album 'GÉNESIS' 

In February 2024, Peso Pluma did just that. He took home the golden gramophone for Best Música Mexicana Album (Including Tejano) — his first GRAMMY Award. This victory didn't weigh on him as he approached his next production. "It pushed me to want to create something different that the fans haven't heard from me before," Peso Pluma tells GRAMMY.com. 

While GÉNESIS and ÉXODO may differ in substance, they share similarities beyond music. That both records pull from the Bible for their names is not a random occurrence; the opening book of the Hebrew and Christian Bible delves into the genesis of creation, while the Book of Exodus explores the themes of liberation, redemption, and Moses' role in leading the Israelites through the uncharted waters of the Red Sea. 

"ÉXODO is the continuation of GÉNESIS, which was the beginning," Peso Pluma explains to GRAMMY.com. "ÉXODO means new beginnings, a new era for me. We are preparing for the next chapter, and that's what we are doing for Mexican music, paving the way, laying the groundwork for what's next because it doesn't stop here."  

His "sophomore" album is divided into two discs: the first is corridos, and the second is urban. It also continues the line of collaborations, with twenty tracks where Peso Pluma shares the limelight. 

"Some of my fans were craving música Mexicana, and some were craving urbano, and I wanted to give them everything while still staying true to myself and choosing songs and lyrics that spoke to me," he continues.  

ÉXODO's disc one starts with "LA DURANGO," the album's fourth single, featuring Eslabon Armando and Junior H. In the record, he also invites collaborators such as Natanael Cano and Gabito Ballesteros for "VINO TINTO" and Mexican rising star Ivan Cornejo on the melancholic "RELOJ," among others. 

For Side B, Peso enlisted heavyweights from the urban genre in the Anglo and Latin markets: Anitta in the steamy "BELLAKEO," Rich The Kid in the bilingual "GIMME A SECOND," and Quavo in the existential trap "PA NO PENSAR." Cardi B, Arcángel, Ryan Castro, Kenia OS, and DJ Snake complete ÉXODO's genre crossover. 

In ÉXODO, luxury, drugs, alcohol, and women continue to take center stage in the lyrics, accompanied by fast-paced guitar-driven melodies and reverb-dense vocals. However, the production sheds light on the vulnerable side of Peso and explores the unexpected consequences of becoming globally famous. 

"Fans really get to see the other side of the coin; there are two sides to me. It's darker, rawer," Peso says about the record. 

In the songs "HOLLYWOOD" and "LA PATRULLA," for example, Peso details how this musical path keeps him up at night, as well as his aspirations, and how he remains the same despite his success. 

Perhaps one of the deepest and rawest songs on the album is "14:14," a track inspired by the Bible verse 14:14 from the Book of Exodus, which, the singer explains, was fundamental amidst the turbulence he faced on the way to global stardom. 

"[The] verse 14:14 says 'The LORD will fight for you; you need only to be still.' This verse couldn't be truer," Peso Pluma says. "Over time, I learned to really trust in this and believe that some things are not up to me and I should trust the process."  

In the song — one of the few on the album without a collaboration — Peso references the challenges of his profession and how his faith has kept him afloat amid the vicissitudes. "Things from the job that no one understands/I hide the rosary under my shirt so I don't poison myself, so I don't feel guilty/because whatever happens, the Boss will forgive me," he sings.

In "BRUCE WAYNE," Peso Pluma croons about the passionate feelings his career arouses: "First they love you, and then they hate you/wishing the worst, envy and death," the song says. 

The singer resorts to comparing himself to a superhero figure again. In an unusual twist, Peso crosses comic universes, moving from his now traditional reference to Spider-Man to one from the DC Comics world: Bruce Wayne, Batman's secret identity. A wealthy man, part of Gotham's high society, Bruce Wayne is known for transforming his darkness into power while remaining reserved and isolated.  

"Everyone has two sides of them, even me," Peso tells GRAMMY.com. "Peso Pluma on stage is a high-energy person, someone who is powerful and dominates a show and isn't afraid of anything. And then there is Hassan, who's chill and more relaxed and who deals with all the realities of life." 

During the year and a half it took him to complete ÉXODO, Peso Pluma had to deal with the diverse nuances of a global star's life, including a widely publicized breakup from Argentine rapper/singer Nicki Nicole, the cancellation of one of his shows in October 2023 after a Mexico drug cartel issued a death threat against him, and a media frenzy over his alleged admission to a rehabilitation clinic, the latest a rumor he laid to rest during a March interview with Rolling Stone for his Future of Music cover story. 

"The reality is, all these days, I've been in the studio working on ÉXODO," the artist explained to Rolling Stone. 

Most of 2023 was a successful balancing act for Peso Pluma, who combined touring, an album release, rare media engagements, two Coachella appearances, all the while developing another record. According to the singer, ÉXODO was created in Los Angeles, Miami, New York, and Mexico. "We go to the studio everywhere!" Peso says. "It doesn't really matter where we are; I love to get into the studio and work when we have free time." 

Like GÉNESIS, ÉXODO will be released via Peso Pluma's Double P Records, of which he is the CEO and A&R. Much of the talent the Mexican singer has signed to his label took part in the album's production, and songwriting process. 

"For the Mexican music side, I had the whole [touring] band with me; I like to have them involved in the process so that we can all give our input on how it sounds, discuss what we think needs to be changed, create new ideas," he explains. 

Peso Pluma knows that echoing the success of 2023 is no easy task. He was the most streamed artist in the U.S. on YouTube, surpassing Taylor Swift and Bad Bunny, and was the second most-listened to Latin artist in the country, amassing an impressive 1.9 billion streams, according to Luminate. 

Música Mexicana emerged as one of the most successful genres in 2023, witnessing a remarkable 60 percent surge in streaming numbers, adds Luminate's annual report, crediting Peso Pluma along Eslabon Armado, Junior H, and Fuerza Regida as part of this success. 

Collaborations on and off the mic have undoubtedly played a significant role in the rise of Música Mexicana on the global stage. Peso knows that the key to continuing onward is teaming up with renowned artists inside and outside his genre. 

"All of us coming together is what pushed música Mexicana to go global," the singer affirms. "We showed the world what Mexico has to offer, and now no one can deny the power and talent we have in our country."  

Shakira's Road To 'Las Mujeres Ya No Lloran': How Overcoming A Breakup Opened A New Chapter In Her Artistry 

After finishing the first mixes of their new album, Kehlani knew exactly what she needed to do: head to Las Vegas. 

The L.A.-based, Oakland-born singer/songwriter had always identified with Sin City: "I’m full of juxtapositions," she tells GRAMMY.com. "Vegas is this crazy bright light city in the middle of a vacant desert that has weddings and also strippers." Fittingly, Kehlani harbored a very Vegas-like image in their head while creating Crash, a record built on blaring neon, glowing smoke, and the highest highs.

Crash drops June 21, and is Kehlani's fourth solo album. She burst onto the scene in 2009 as a member of teen sextet PopLyfe, but their 2014 debut solo mixtape Cloud 19 announced a far more complex character. Their debut full-length, SweetSexySavage, was released three years later to critical acclaim, with two more albums and a handful of platinum-certified singles following. As if that weren’t enough, Kehlani added acting, appearing in "The L Word: Generation Q" and a cameo in Creed III. 

And while Crash embodies the evolution and growth through all those experiences, the record builds a hyper-real language all their own. Beyond any sense of R&B or pop, soul or hip-hop, Crash finds Kehlani chasing passions that refuse to fit in any box, shifting multiple times within a track — refusing to focus on anything but the moment. 

"A crash isn't anything from the past. It isn't the anxiety of what's about to happen," she says. "It's the height of the moment. It's right now."

Nearing the release of Crash, Kehlani spoke with GRAMMY.com about finding inspiration from international music, getting their five-year-old to sing on the album, and their need to stage dive.

What’s it like living in Los Angeles after growing up in the Bay Area?

I moved to L.A. when I was about 17. I had already left the house. I left the house at 14, and by the time I was almost 18 it was the appropriate time for me to situate in a new place. L.A. and the Bay are like cousins. Do we have differences? Absolutely, things that are fundamental to us, but when you leave California, you can really see that we're just like a big family.

Had you been dreaming of L.A. as a place where you could pursue art? Were you already set on that goal?

It was the closest place that a young, very broke person could go and work in music. I'm sure there were other places with musical homes, musical cities, but if all I had to do was get on a $15 bus and go find someone to stay with in L.A., I was gonna do it for sure.

That’s the same ambition that I feel drives this new record, which is just so dense and full of surprises. That includes the lovely retro radio intro to "GrooveTheory," where you move from this ‘60s pop feel to the present. That’s such a smart way to foreground your evolution.

I think the second that we made that song and then turned it into ["GrooveTheory"], I was like, This feels like it encompasses where I'm headed, this whole new sound. 

Once that radio dials in and it comes in with R&B elements, it's producing where I'm headed, but also remembering that my core hasn't changed. Especially the energy of what I'm saying in the song, like, "I'm kind of crazy," it's introducing this energy difference on this album. I feel like that's the biggest change, and that's what's so prevalent in this whole rollout. Energetically, I'm on a whole different type of time.

You can sense it. 'Crash' feels really rooted in self-expression and personal growth, and when you listen to it as a whole, it really does seem like an evolution story. Beyond just the genre and style, how do you feel the way that you've expressed your true self has shifted over the years?

Thank you! That's been the feedback I've gotten from pretty much everyone who's listened, and I don't know what I expected, but it wasn't this. I have realized the public's understanding of me and the general consensus for so long, and I also realized how multi-faceted I am to people. 

People get really confused when I express all the sides of my personality. They’re either, like, "Okay, she makes really sweet love songs," or "We've seen you be political, we've seen you come out, we've seen you be a family member." And then there's a lot of people who are, like, "I feel like she's f—ing crazy. I've seen her in multiple relationships. I've seen her be angry. I've seen her get online and cuss people out." 

I want this next batch of music to feel like the most fiery parts of me. I want it to feel like the most present and energetic parts of me. I don't want anything to feel somber. I don't want anything to feel reminiscent. I think a lot of my albums in the past have been me looking back, and sitting in that feeling and detailing it. I just wanted [this album] to feel right here, right now, which is why the title came about. A crash isn't anything from the past. It isn't the anxiety of what's about to happen. It's the height of the moment. It's right now.

That’s unfortunately a story you hear too often about artists of color — that essentialization, where you can only be seen as one thing. R&B often gets hit with those same issues. Throughout your career you’ve stood up to those expectations, and "Better Not" on this album is such a good example of that. It’s a left turn, a stylistic contrast and an open conversation with the listener. You cleverly fuse that intentionality with a voice that’s stronger than ever.

In the past, I have had moments where I would make the song and [start recording], and there would be so many versions of each song on different microphones, recorded in different places.

"Let me try vocal production. Let me try to go back and work with this version again." I went back and did vocal production with Oak Felder, who did all the vocal production on SweetSexySavage. When I come back to some of my favorite vocal production moments, it was moments like "Distraction" or "Advice" or "Escape" — songs on my very first album — and I wanted to get that feeling again. Where it's lush where it needs to be, but also that I really mean what I'm saying. 

That started with the approach in the songwriting. Once I had the songs and I had to go back and deliver them, I had enough time to listen and listen, to learn the songs and identify with them. We would make music all day and then go out, and we would be in this sprinter van on the way to going out, and, like, bang, the songs we just made, the energy was just different. It allowed me to be present in a different way where my voice is able to show up like that.

Learn more: R&B Isn't Dead: Listen To 51 Songs By Summer Walker, Josh Levi & More Artists Who Are Pushing The Genre Forward

Which again ties perfectly to crashing into the present. As someone from South Africa, I love that the other guests that you included represent different cultural viewpoints. You worked with Young Miko from Puerto Rico, Omah Lay from Nigeria. Having that musical dialogue is so powerful.

We had so many conversations about how America's in the backseat often when it comes to music. We have our moments, and it's fantastic, like Beyoncé’s Cowboy Carter. There's a culture that is super American, that is Black, that historically needs to be dived into. It needs to be shown that we do have something here. 

So many people that don't speak Spanish bang Bad Bunny all day. Amapiano’s taking over; Tyla’s going up. It's really not here. So that wasn't a conscious choice. It's just what we've all been listening to, what we've been loving.

Read more: 11 Women Pushing Amapiano To Global Heights: Uncle Waffles, Nkosazana Daughter, & More

Speaking of guests, I wanted to ask about your daughter, whose voice is on "Deep." Was she just in the studio and you got her singing?

So those vocals on that, that’s actually my little sister and my goddaughter. And [my daughter] was in the room and she started singing along. She has perfect pitch; she's always freestyling or singing or making something up. 

I was like, "You want to just go sing on it?" What's on there is her first take. Literally. She did it the first time, all the way through, perfectly. I was like, "Well, that's it, guys. I can retire." 

That track is so lush. It feels so alive. Were you working with a full band?

[Producer] Jack Rochon, who I did a lot of the music with, he just is a freaking genius music whiz. Honestly, he's one of the most humble people that I know, and deserves credit for how amazing a lot of this album is.

Talking about touchstones, there's a Prince energy to the title track. Did you have any new inspirations or influences for this record?

Thank you! My main focus for this album came from going on tour for my last one and making such a pretty, sweet, intimate album, and then playing some of the biggest venues of my career. At some point I had to rearrange the setlist to add in a lot of the album before that one, because it was just more energy on the stage. By week two of tour, the setlist had completely changed. I knew that I was playing venues on this next tour that I've dreamt about, places that I can't fathom that I'm playing, like Barclays Center. 

I do a lot of things for, like, my inner child, and this is such a move for my inner child. Like, You're about to go play Barclays. Do you want to look back and say, ‘I rocked out and played Barclays’? I'm a person who headbangs on stage. I stage dive. I wanted to create an album that would ring through a venue like that. I want people to be engaged again. I'm not looking for the lighters and the somber, holding each other — which will occur regardless, because it's a me show. 

But I really wanted people to be in their bodies, and their heart’s exploding and the ground’s shaking. So that's what we accomplished. I wanted to have fun. This album is so fun to me. It’s a place of fire in my heart.

It took me a second to get the word play on "Eight." I loved the track, and then suddenly I was like, 'Oh… I knew there was something raunchy going on here.'

[*Laughs.*] "Eight" was super fun, and shoutout to the boys that I did it with, because they made it everything for me. 

I didn't come up with the wordplay. My boys did. Like, "This is how you talk!" I was like, "It is! This is perfect." Once I got in to fix things, add things, add my own spin, and finish writing, my favorite part was that it sounds like a Brandy song. She's my favorite.

I also wanted to ask about the Nina Sky sample on "After Hours."

That was mine. I was like, "What can we flip that when it comes on, my generation loses their mind?" And for me, every single time that Nina Sky comes on in the club, everybody's like "Woo!" And then you see how many songs were made from that same sample, and they're all songs that make us lose our minds. 

I went into the room with the producers, and I was like, "So, I want to flip this, but I want you to make it to where it doesn't become one of those where the whole thing is just a sample."

Similarly, "Lose My Wife" balances breeziness with high emotional stakes. Is finding a balance like that just natural for someone so capable of juxtaposition?

The second that we established that [the record] felt like Vegas, I knew what components were missing from the energy of how I feel the second my car crosses the line into the city of Las Vegas. I knew I was missing that feeling of the next morning when you realize you went on this high and you come down. I wanted to create these scenarios that weren't necessarily applicable to me, but captured that emotion. I've been there before, and I want people to be like, Damn, I've been there before. I know this feeling. 

I recorded that song at 4 in the morning with a sinus infection. The second that we finished it, everybody was like, "You can never re-sing that. Don't try to make another version, you're not gonna be able to sound like that again." All the chatter in the background of that song is really everybody who was in the studio that stayed up to just hang out. We had the tequila out, it was perfect. That was probably one of my favorite moments of making the album.

It takes a while as an artist to reach a place where you can capture those moments. You said before that people try to figure you out, and I mean this in the best possible way, but it feels like now you don’t care if they can’t figure you out.

I don't give a f—anymore, yeah. And that was a very important thing for me to learn. I used to care so much, and I would spend so much time explaining myself online, in music, in interviews, on stage. I realized that you're damned if you do, damned if you don't. 

I've been so forward-facing with my heart my entire career that I've left a lot of room for people to consistently pedestal me and then critique me, for people to want to tear me down. I realized I'm just being present, here, existing loudly in front of a billion people, and whichever way that goes is how the cookies gonna crumble. Me giving a f—? I'm the only one it's affecting at this point, for sure.

Angélica Garcia's Intuition: How 'Gemelo' Was Born By Embracing L.A., Ancestry & Spanish Language

The Latin Recording Academy today announced that 18-time Latin GRAMMY winner and two-time GRAMMY winner Carlos Vives will be the 2024 Latin Recording Academy Person of the Year. He will be honored at a star-studded gala leading up to the 2024 Latin GRAMMYs, which this year marks the 25th anniversary of the Latin GRAMMY Awards.

The heartfelt tribute concert will honor Vives' celebrated career, which spans more than 30 years as a multifaceted singer and composer, and will feature renditions of his renowned repertoire performed by an array of notable artists and friends. In addition to his achievements in music, the 2024 Latin Recording Academy Person of the Year gala will honor Vives' continued commitment to environmental and social initiatives.

Details about the coveted event, which takes place during the 2024 Latin GRAMMY Week in Miami, will be announced at a later date.

An architect of Latin music's ongoing evolution and global expansion, Carlos Vives is one of the most respected artists in Spanish-language music around the world. He helped pioneer a new Latin American sound, redefining traditional Colombian vallenato by incorporating pop and rock. The first Colombian to win a GRAMMY Award, he boasts more than 10 billion streams on digital platforms, 20 million albums sold, and enduring hits like "La Gota Fría," "Pa' Mayte," "La Tierra Del Olvido," "Fruta Fresca" and "Volví A Nacer."

Vives has become an ambassador of Colombian and Latin American culture around the world, and his commitment also transcends the musical realm. In 2015, he created the Tras La Perla initiative to promote the sustainable development of Santa Marta and its ecosystem.

In addition, he created the Escuela de Música Río Grande to offer artistic experiences to children and young people and founded the record label Gaira Música Local to promote new Colombian talent. As part of his ongoing commitment to music education, Vives has been a strong advocate and generous supporter of the Latin GRAMMY Cultural Foundation since its inception and sponsored its annual Prodigy Scholarship in 2018.

"Carlos Vives is one of the most prolific and beloved artists of our time, whose commitment to Latin music and support for the new generations truly personifies the values of our Academy," Latin Recording Academy CEO Manuel Abud said in a statement. "We honor him as our Person of the Year for his vast contributions to our musical heritage and for his many philanthropic initiatives."

"I am honored and moved to have been chosen as the 2024 Latin Recording Academy Person of the Year. It is the reward for an authentic journey, for a wonderful team, and, above all, it is the recognition of the musical spirits of our Latin American diversity," Vives said in a statement. "These spirits taught us to love and enrich our language, to take care of it, and to respect it in order to exalt humanity with it."

The Latin Recording Academy Person of the Year honors musicians and their artistic achievements in the Latin music industry as well as their humanitarian efforts. The past honorees are Laura Pausini (2023), Marco Antonio Solís (2022), Rubén Blades (2021), Juanes (2019), Maná (2018), Alejandro Sanz (2017), Marc Anthony (2016), Roberto Carlos (2015), Joan Manuel Serrat (2014), Miguel Bosé (2013), Caetano Veloso (2012), Shakira (2011), Plácido Domingo (2010), Juan Gabriel (2009), Gloria Estefan (2008), Juan Luis Guerra (2007), Ricky Martin (2006), José José (2005), Carlos Santana (2004), Gilberto Gil (2003), Vicente Fernández (2002), Julio Iglesias (2001), and Emilio Estefan (2000).

Net proceeds from the Latin Academy Person of the Year Gala will go toward the charitable work of the Latin GRAMMY Cultural Foundation.

The 2024 Latin Recording Academy Person of the Year gala will take place days ahead of the 2024 Latin GRAMMYs, which take place Thursday, Nov. 14, in Miami at Kaseya Center, in partnership with Miami-Dade County and the Greater Miami Convention & Visitors Bureau (GMCVB). The nominations for the 2024 Latin GRAMMYs will be announced Tuesday, Sept. 17.

This year, the Latin Recording Academy will introduce two new Latin GRAMMY categories and a new field: Best Latin Electronic Music Performance, housed within the new Electronic Music Field, and Best Contemporary Mexican Music Album (Regional-Mexican Field). These additions also include several changes, including additional category amendments, to be added to the 2024 Latin GRAMMY Awards Process.

8 Essential Latin Electronic Releases: Songs And Albums From Bizarrap, Arca & More

Álvaro Díaz has a twinkle in his eye — he knows he’s onto something special.

"It’s crazy that it’s an alternative album, but also the most reggaeton I’ve ever made," Díaz says of his recently-released sophomore album, Sayonara. "It’s both worlds. I have my fingers crossed that people are going to love it."

Díaz, who is 28, has been making music since he was a teenager. A constant creative force, he grinded for years as an independent artist, building a solid fanbase in Puerto Rico before breaking into the wider Latin urbano scene with 2021 debut, Felicilandia, which layered fresh pop melodies onto playful reggaeton and trap beats, exploring the euphoria of love.

Notably darker and much more experimental than its predecessor, Sayonara marks the end of that "happyland" feeling. 

"My story with ‘Felicilandia’ ended in heartbreak," he tells GRAMMY.com. "I was just writing about my life. It’s like a nightmare when you can’t stop thinking of that person. The usual Puerto Rican [reaction] to a breakup is like,'Don’t worry, let’s go to the streets!'"

The first half of the record soundtracks this feeling of party and abandon. Perreo tracks like the Feid-featuring dancefloor banger "Gatas Sandungueras Vol.1" nod to old school reggaeton, while Diaz and guest Tainy twist into ravey house beats on "Fatal Fantassy."

With an assist from Spanish indie pop star Sen Senra, "1000Canciones" marks a turning point in the album’s mood. It’s slow, reflective and poignant, with unashamedly heartfelt lyrics. "I went to the streets, and played 1000 songs that reminded me of you / even though I knew it was late / I took my phone to call you," Diaz sings in Spanish.

Lovingly nicknamed "Sadvarito"by fans, Diáz’s vulnerability stands out amidst a reggaeton scene dominated by party hits and swag. Even the biggest hits on Felicilandia— "Lori Party" and "Babysita </3" — were tinged with heartbreak; and fans will be reassured to see his signature fragility thoroughly embedded in Sayonara.

"It’s just how I feel, sometimes I feel empty, sometimes there’s a lot to say," Díaz says of the album’s changing moods. 

At the end of the album, Díaz considers trying to get back with his former flame ("Quizás si, quizás no," featuring Quevedo). But, he soon realizes it won’t work: "You know it’s not the same — it’s just me saying 'Sayonara,'" he says. 

GRAMMY.com spoke with Díaz over Zoom about why reggaeton is the perfect heartbreak genre and how ‘Sayonara’ is his most experimental work yet.  

This interview has been edited for clarity and length.

Sayonara **comes three years after your debut, Felicilandia. There are some similarities in the two albums’ artwork, but we can see something’s gone a bit awry/**

There’s an explosion at the left of the Felicilandia artwork. We were predicting what was going to come. I’m a fan of when artists do these little things, merge album covers, or make songs that live in the same universe. 

Felicilandia is the way to find happiness, Sayonara is saying goodbye to the happiness you thought you found. 

When you’re with a person you create a world together. But, todo se fue a la mierda. That world has gone. On [the artwork for] Sayonara, I’m looking ahead, but you don’t know my intention. I could try to save everything, or I’m just taking the last look. 

The track ‘‘Gatitas Sandungueras Vol. 1’ feat. Feid, has dark undertones, even though it’s a song about partying.  How is the track related to the album’s main theme of overcoming heartbreak?

Me and Feid put everything into the song. It’s based on the story of missing her: you’re blind; you’re trying not to think about her.  

Feid is like my duo, we always talk about making projects together, and our fanbase likes it when we work together. He couldn’t be out of ‘=Sayonara —he was in Felicilandia singing a sad song, and now he’s singing a party song, so it’s a total contrast. 

Same with Rauw Alejandro, who is on the track "BYAK," and was also on Felicilandia single "Problemón."  It’s special to have Feid and Rauw on both albums. We didn’t want to repeat what we did before, we wanted to go in another direction. 

The album mixes a lot of different genres, but reggaeton is definitely at the foundation of Sayonara. What artists were your core inspirations?

The selection of the sounds, and the beats, reminds me of the golden era of reggaeton in the 2000s. We even used the old Fruity Loops software, and searched for inspiration in [LunyTunes & Tainy 2006 album] Mas Flow: Los Benjamins, or the [2003 compilation album], Blin Blin. All those albums that changed your life in Puerto Rico. That’s why the reggaeton tracks have 2000 vibes, it’s what I listen to. 

You’re known for making an emotional brand of reggaeton. When did you first explore reggaeton’s potential to be more vulnerable?

My fans’ favorite songs are my most heartfelt songs. Maybe my most played song on Felicilandia is "Problemón," but on tour, the song people go crazy for is "Babysita." It’s a song I recorded in my house, but it’s bigger than all my other tracks. 

So, I know how the people who follow me connect with me. The way I talk about heartbreak speaks to a lot of people; it’s more relatable than how other people sing about it. They call me "Sadvarito," so it was always a challenge to find a way to bring that Sadvarito energy to reggaeton. 

What is your favorite reggaeton heartbreak song?

Damn, there’s a lot. It’s hard. 

My favorite reggaetoneros growing up were Zion & Lennox, they were my GOATS, and most of their songs are heartbreak songs. So, Zion & Lennox, "Solo Una Noche." 

There’s also a song on [Luny Tunes-produced 2005 compilation album] Mas Flow 2 which is my favorite ever: "Es Mejor Olvidarlo." That’s my jam. I used to blast that when I was little. I didn’t know heartbreak then, but I felt that.  

So you can cry to reggaeton?

You definitely can! Old school people may say you can’t, but, ey, reggaeton be having feeling. It will make you feel a type of way in a club. It could change your mood completely.

Connecting with fans is everything to you. On Sayonara, how are you hoping to reach people?

I have a really hard time saying goodbye. There’s a phrase: la esperanza es lo último que se pierde, I’m one of those types of guys; the last one who loses hope even if my world is going to pieces. I want to make her fall in love, like on the track "Quien te quiere como el nene." It’s saying I really love you, I want to fix things. 

The point of the album is for people to see what chapter they’re in. I’ve never been able to reach the last track, to finally be able to say Sayonara, but I know I will get there! 

One woman who listened to the album said it’s awesome to hear a man’s perspective — you go out and party, and then you miss her. She said, usually, for girls, it’s the other way around: you miss him at the beginning, then you go out to party. It gives it realism, boys really be like that. I love it when real life and music come together. I really hope people find themselves in the songs.

"Quien te quiere como el nene" is one of the more experimental tracks on the album, and unexpectedly goes into a drum and bass rhythm. How did that come about?

I did that whole beat with my mouth! I had it in my mind. I had the bass, but it needed a sound there. I don’t know why but I started making these sounds. I sent a demo to Tainy and asked, "Do you think you can do this?" Obviously, he can, he’s Tainy. Alongside Manuel Lara, my main producer, they took it to the next level. They are a dream team. 

You break from the reggaeton beat a lot in the album — "Fatal Fantassy" is very house. Tell us about these electro elements.

I like to experiment with different sounds. It’s harder for me to do reggaeton than do experimental things. Different tracks just come naturally. Tainy and I were listening to the album after we had 60 percent of it ready, and we felt like it was missing energy, it needed a bit more uptempo. So we did three sessions and came up with those ideas. 

I made a playlist with everything I want to do in the album, so I could say "I want a riff like this." I like to take a lot of ideas and work them little by little. My process is different to a lot of my friends who go to the studio and make three or four songs a day. I really like to feel like what I’m creating.  

You’re in Japan right now, and this album frequently mentions Japanese words, people and culture: from "Sayonara," "Kawa," "Majin Buu" and "Yoko." How did Japan influence you?

Japan is really important in this album, the names, the creation. I didn’t want it to be obvious, but it’s there, in the minimalism, the names, It’s magical for me to be now in Japan and listen to the album. I can say, damn this song feels like Toyko, this one feels like Osaka. Now I’m in Kyoto, and I feel "Quien te quiere como el nene" is definitely a song for this city. 

I’m a cinematographic guy, I create songs with movies on mute. I recreate the vibe, how I feel it would sound. Even movies filmed in Japan, like ‘Lost in Translation’—I watched that a lot and was inspired by that. That feeling of being lost, of not knowing what’s next. 

"Majin Buu" is one of the most heartfelt tracks on this album, and references a "Dragon Ball Z" villain. Why do you draw on that character?

It’s a 2024 alternative love poem! He’s a bad guy, but I flip and use it in a good way. 

I like to play with names, most of the time I have the name of the song. I knew I wanted to make a song with Majin Buu but I didn’t know how it was going to sound. The same day I made "Majin Buu," I made the track "Yoko."

Speaking of "Yoko," do you relate to the person who has been painted as the bad guy?

Definitely. When I watched the Get Back documentary about the Beatles on Disney+, I remember seeing Yoko every single moment beside John Lennon. They were inseparable until his last day. All the Beatles had a family, they all had wives, but it was Yoko who was next to John at every moment. 

It was a romantic way to say, I want you by my side like Yoko was with John Lennon. 

You're very close to your fanbase. Is there anything that artists can do to stay grounded with their fans? As you’re getting bigger, how do you manage the relationship with fans?

Fans made me. Especially during those years when my project didn’t have the light it deserved, my fans were there for me. It’s important for me to have a healthy relationship with them. 

I always try to put myself in the shoes of a 16-year-old and think what things could he say to me to make me fall in love with this project?, or what did this artist do that made me a superfan? I try to create experiences. In the run-up to releasing Sayonara, we did listening parties with 15 fans in different parts of the world, with exclusive merch. Seeing the reactions of the people is important for me. 

I’ve been making music since 2012. Some [artists] don’t know the hustle; they get big after two to three years. But [success] is not given, it’s earned. I get the rockstar mentality, but that’s not me. It’s impossible for me to lose touch with the fans. 

[Sayonara] is a celebration for me and for the fans. I want to do small shows in Puerto Rico, places I played when I was started. I love the shows where you can feel people’s emotions. When you get big, you kind of lose that. But to me, that connection is magical, I never want to lose that.

Kenia Os Unveils Her 'Pink Aura': How The Mexican Pop Star Let Her Feminine Energy Shine