meta-scriptAvicii's New Posthumous Album 'TIM' Honors The Late Dance Music Hero | GRAMMY.com
Avicii

Avicii

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Avicii's New Posthumous Album 'TIM' Honors The Late Dance Music Hero

"He told me that this was the first time he'd enjoyed making music in years, so I had to make this as good as I possibly could to honour him and our friendship," said Carl Falk, one of the co-producers of the LP

GRAMMYs/Jun 7, 2019 - 03:35 am

Today, June 6, TIM was released. It is the project that Tim Bergling aka Avicii left about two-thirds completed when he took his life last April, and arrives as a powerful tribute to the late dance music icon.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">&quot;I will never let go of music – I will continue to speak to my fans through it&quot;<a href="https://twitter.com/hashtag/TimBergling?src=hash&amp;ref_src=twsrc%5Etfw">#TimBergling</a> 1989 – Forever <a href="https://t.co/8SQADzzwT4">pic.twitter.com/8SQADzzwT4</a></p>&mdash; Tim Bergling (@Avicii) <a href="https://twitter.com/Avicii/status/1136649063514984449?ref_src=twsrc%5Etfw">June 6, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Seeing as his music connected with so many young people, and his collaborators saw the GRAMMY-nominated producer at his happiest in years while working on the tracks, his family reached out to several of them to help complete the album. The LP is filled with powerful vocals, including on the moving Chris Martin-assisted "Heaven" and "SOS," which reunites "Wake Me Up" vocalist Aloe Blacc with Avicii for another epic collab.

Not long before the one year anniversary of his death on April 20, Avicii's family announced the Tim Bergling Foundation, a Sweden-based non-profit they set up in his honor that "will initially focus on supporting people and organizations working in the field of mental illness and suicide prevention." Shortly after, the announced TIM, for which a hundred percent of the proceeds from the album will go to the org.

"When someone close to you passes, the emptiness becomes a mission. He told me that this was the first time he'd enjoyed making music in years, so I had to make this as good as I possibly could to honour him and our friendship," Carl Falk, one of TIM's co-producers, told The Guardian.

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Falk, who met Avicii back in 2010, completed "Ain't A Thing," "Bad Reputation" and "Fades Away" for TIM, which they had started together. "There was never an ego with him," he also told The Guardian. On "Bad Reputation," Falk sampled "Levels," as Avicii sometimes used the same technique, reusing bits of his older tracks in new songs. The steel-drum beat on the track was inspired by a song from Kaliffa, a Swedish rapper the late producer loved.

Vincent Pontare and Salem Al Fakir, who make up the Swedish songwriting/production duo Vargas and Lagola, are two of the other main co-producers on the album. They worked on "Piece of Mind," "Tough Love" and "Excuse Me Mr Sir" on TIM, all of which they co-wrote with Avicii prior to his death.

"Tim getting out of that bad place, exercising and meditating. He was strong. Everyone could see it," Al Fakir told the news outlet.

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On "Tough Love," a duet which opens with an Arabic-inspired string arrangement, Vargos and Lagola spoke to Avicii's family and decided to not include any new vocalists on the track.

"The duo re-recorded their guide vocals from the demo with Pontare and his wife, the Swedish singer Agnes, to keep it as close to the last Bergling-approved version as possible," The Guardian explains.

"Even the interviews talking about the process are part of the therapy for us. [Avicii] loved these songs, and wanted them to come out. That's the sad part. He's not here, and I feel like he'd just started something," Al Fakir said.

Avicii's Family Establishes Mental Health and Suicide Prevention Foundation

Moby performing on stage
Moby

Photo: Mike Formanski

interview

"Let Yourself Be Idiosyncratic": Moby Talks New Album 'Always Centered At Night' & 25 Years Of 'Play'

"We're not writing for a pop audience, we don't need to dumb it down," Moby says of creating his new record. In an interview, the multiple-GRAMMY nominee reflects on his latest album and how it contrasts with his legendary release from 1999.

GRAMMYs/Jun 11, 2024 - 01:29 pm

Moby’s past and present are converging in a serendipitous way. The multiple-GRAMMY nominee is celebrating the 25th anniversary of his seminal work, Play, the best-selling electronic dance music album of all time, and the release of his latest album, always centered at night. 

Where Play was a solitary creation experience for Moby, always centered at night is wholly collaborative. Recognizable names on the album are Lady Blackbird on the blues-drenched "dark days" and serpentwithfeet on the emotive "on air." But always centered at night’s features are mainly lesser-known artists, such as the late Benjamin Zephaniah on the liquid jungle sounds of "where is your pride?" and Choklate on the slow grooves of "sweet moon." 

Moby’s music proves to have staying power: His early ‘90s dance hits "Go" and "Next is the E" still rip up dancefloors; the songs on Play are met with instant emotional reactions from millennials who heard them growing up. Moby is even experiencing a resurgence of sorts with Gen Z. In 2023, Australian drum ‘n’ bass DJ/producer Luude and UK vocalist Issey Cross reimagined Moby’s classic "Porcelain" into "Oh My." Earlier this year, Moby released "You and Me" with Italian DJ/producer Anfisa Letyago. 

Music is just one of Moby’s many creative ventures. He wrote and directed Punk Rock Vegan Movie as well as writing and starring in his homemade documentary, Moby Doc. The two films are produced by his production company, Little Walnut, which also makes music videos, shorts and the podcast "Moby Pod." Moby and co-host Lindsay Hicks have an eclectic array of guests, from actor Joe Manganiello to Ed Begley, Jr., Steve-O and Hunter Biden. The podcast interviews have led to "some of the most meaningful interpersonal experiences," Moby tells GRAMMY.com. 

A upcoming episode of "Moby Pod" dedicated to Play was taped live over two evenings at Los Angeles’ Masonic Lodge at Hollywood Forever Cemetery. The episode focuses on Moby recounting his singular experiences around the unexpected success of that album — particularly considering the abject failure of his previous album, Animal Rights. The narrative was broken up by acoustic performances of songs from Play, as well as material from Always Centered at Night (which arrives June 14) with special guest Lady Blackbird. Prior to the taping, Moby spoke to GRAMMY.com about both albums. 

'Always centered at night' started as a label imprint then became the title of your latest album. How did that happen? 

I realized pretty quickly that I just wanted to make music and not necessarily worry about being a label boss. Why make more busy work for myself?

The first few songs were this pandemic process of going to SoundCloud, Spotify, YouTube and asking people for recommendations to find voices that I wasn’t familiar with, and then figuring out how to get in touch with them. The vast majority of the time, they would take the music I sent them and write something phenomenal.

That's the most interesting part of working with singers you've never met: You don't know what you're going to get. My only guidance was: Let yourself be creative, let yourself be idiosyncratic, let the lyrics be poetic. We're not writing for a pop audience, we don't need to dumb it down. Although, apparently Lady Blackbird is one of Taylor Swift's favorite singers 

Guiding the collaborators away from pop music is an unusual directive, although perhaps not for you? 

What is both sad and interesting is pop has come to dominate the musical landscape to such an extent that it seems a lot of musicians don't know they're allowed to do anything else. Some younger people have grown up with nothing but pop music. Danaé Wellington, who sings "Wild Flame," her first pass of lyrics were pop. I went back to her and said, "Please be yourself, be poetic." And she said, "Well, that’s interesting because I’m the poet laureate of Manchester." So getting her to disregard pop lyrics and write something much more personal and idiosyncratic was actually easy and really special. 

You certainly weren’t going in the pop direction when making 'Play,' but it ended up being an extremely popular album. Did you have a feeling it was going to blow up the way it did?

I have a funny story. I had a date in January 1999 in New York. We went out drinking and I had just gotten back the mastered version of Play. We're back at my apartment, and before our date became "grown up," we listened to the record from start to finish. She actually liked it. And I thought, Huh, that's interesting. I didn't think anyone was going to like this record. 

You didn’t feel anything different during the making of 'Play?'

I knew to the core of my being that Play was going to be a complete, abject failure. There was no doubt in my mind whatsoever. It was going to be my last record and it was going to fail. That was the time of people going into studios and spending half a million dollars. It was Backstreet Boys and Limp Bizkit and NSYNC; big major label records that were flawlessly produced. Play was made literally in my bedroom. 

I slept under the stairs like Harry Potter in my loft on Mott Street. I had one bedroom and that's where I made the record on the cheapest of cheap equipment held up literally on milk crates. Two of the songs were recorded to cassette, that's how cheap the record was. It was this weird record made by a has-been, a footnote from the early rave days. There was no world where I thought it was going to be even slightly successful. Daniel Miller from Mute said — and I remember this very clearly — "I think this record might sell over 50,000 copies." And I said, "That’s kind of you to say but let's admit that this is going to be a failure. Thank you for releasing my last record."  

Was your approach in making 'Play' different from other albums? 

The record I had made before Play, Animal Rights, was this weird, noisy metal punk industrial record that almost everybody hated. I remember this moment so vividly: I was playing Glastonbury in 1998 and it was one of those miserable Glastonbury years. When it's good, it's paradise; it's really special. But the first time I played, it was disgusting, truly. A foot and a half of mud everywhere, incessant rain and cold. I was telling my manager that I wanted to make another punk rock metal record. And he said the most gentle thing, "I know you enjoy making punk rock and metal. People really enjoy when you make electronic music." 

The way he said it, he wasn't saying, "You would help your career by making electronic music." He simply said, "People enjoy it." If I had been my manager, I would have said, "You're a f—ing idiot. Everyone hated that record. What sort of mental illness and masochism is compelling you to do it again?" Like Freud said, the definition of mental illness is doing the same thing and expecting different results. But his response was very emotional and gentle and sweet, and that got through to me. I had this moment where I realized, I can make music that potentially people will enjoy that will make them happy. Why not pursue that? 

That was what made me not spend my time in ‘98 making an album inspired by Sepultura and Pantera and instead make something more melodic and electronic. 

After years of swearing off touring, what’s making you hit stages this summer? 

I love playing live music. If you asked me to come over and play Neil Young songs in your backyard, I would say yes happily, in a second. But going on tour, the hotels and airports and everything, I really dislike it.  

My manager tricked me. He found strategically the only way to get me to go on tour was to give the money to animal rights charities. My philanthropic Achilles heel. The only thing that would get me to go on tour. It's a brief tour of Europe, pretty big venues, which is interesting for an old guy, but when the tour ends, I will have less money than when the tour begins. 

Your DJ sets are great fun. Would you consider doing DJ dates locally? 

Every now and then I’ll do something. But there’s two problems. As I've become very old and very sober, I go to sleep at 9 p.m. This young guy I was helping who was newly sober, he's a DJ. He was doing a DJ set in L.A. and he said, "You should come down. There's this cool underground scene." I said, "Great! What time are you playing?" And he said "I’m going on at 1 a.m." By that point I've been asleep for almost five hours.

I got invited to a dinner party recently that started at 8 p.m. and I was like, "What are you on? Cocaine in Ibiza? You're having dinner at 8 p.m.  What craziness is that? That’s when you're putting on your soft clothes and watching a '30 Rock' rerun before bed. That's not going out time." And the other thing is, unfortunately, like a lot of middle aged or elderly musicians, I have a little bit of tinnitus so I have to be very cautious around loud music.

Are you going to write a third memoir at any point? 

Only when I figure out something to write. It's definitely not going to be anecdotes about sobriety because my anecdotes are: woke up at 5 a.m., had a smoothie, read The New York Times, lamented the fact that people are voting for Trump, went for a hike, worked on music, played with Bagel the dog, worked on music some more went to sleep, good night. It would be so repetitive and boring. 

It has to be something about lived experience and wisdom. But I don't know if I've necessarily gotten to the point where I have good enough lived experience and wisdom to share with anyone. Maybe if I get to that point, I'll probably be wrong, but nonetheless, that would warrant maybe writing another book.

 Machinedrum's New Album '3FOR82' Taps Into The Spirit Of His Younger Years 

 

 

Machinedrum
Machinedrum

Photo: James King

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Machinedrum's New Album '3FOR82' Taps Into The Spirit Of His Younger Years

For his 15th album, Machinedrum drew inspiration from his early productions and ventured into the Joshua Tree desert. There, he collaborated with Tinashe, Mick Jenkins, Duckwrth and more, alongside his longtime friend and collaborator Jesse Boykins III.

GRAMMYs/May 28, 2024 - 01:20 pm

“If you were able to go back and hang out or collaborate with your younger self, what would you say to them? What advice would you give them?”

That question fueled Machinedrum’s new album, 3FOR82, out May 24. 

Unlike most people, the prominent electronic producer, real name Travis Stewart, has a direct line to his younger self through the music he’s made. He still has hard drives with productions from his teenage years, and on his new album, he sought to create with that same spirit. He wanted to hang with his younger self who was nothing but a kid who loved music with big dreams.

“In that early period where everything is just so free, there's nothing like it,” Stewart said. “I think, as creatives, we all try to find different ways to tap back into that.” 

By tapping back into that freedom, Stewart made 3FOR82 into a diverse and exciting body of work. On his 41st birthday (the album title 3FOR82 reflects Stewart’s birthday of March 4, 1982), he started exploring his older recordings, collaborating with his younger self. The result is an album that is more than the sum of its parts. Weaving a wide palette of genres together, including alternative hip-hop, drum & bass, and UK garage — along with a long list of collaborators — it has an experimental hunger to it as well.

Stewart worked with more vocal collaborators than on any past album, featuring artists including Tinashe, Mick Jenkins, and Topaz Jones on 11 of the 12 tracks. With this stronger external input, each track has a unique identity. While “HON3Y,” the only solo production, harbors Stewart's talent for erratic sonic motion, “KILL_U” with Tanerélle is a minimalist soul tune.

Clearly, when Stewart was just starting he wanted to make anything and everything. He started releasing music as Machinedrum in 2000. Since then, he has shared 15 albums and launched various aliases including Tstewart, his atmospheric side project, J-E-T-S, the club-focused collaboration with the respected house artist, Jimmy Edgar, and Sepalcure, his duo with Praveen Sharma that focuses on dubstep and UK garage.

After so much experience, he knows the music industry very well. The good parts and the bad. 

“Once you've released a few projects, this new pressure comes along with what your fans expect from you,” Stewart said. Conversely, his early recordings offered a window into an era without any pressure or expectations. 

Read on to learn more about where he found the biggest inspiration when he took a trip down musical memory lane during the making of 3FOR82

Impulse Tracker: His First Production Software

Every artist has to start somewhere, and Machinedrum started with Impulse Tracker, the music production software released in 1995. Stewart is now using industry-standard programs like Abelton, but when he was using Impulse Tracker during his early days, his music was imbued with a kind of youthful optimism that only comes when you’re starting something new. 

"For me it was going into these old Impulse Tracker sessions and finding these little nuggets of ideas that I didn't really know what to do with at the time."

When he was working in Impulse Tracker, he only had the skills to make cursory musical ideas, but when he listened back he was really proud of those ideas. “I was just so excited about music. Not to say that I'm not now, but when I listen to electronic music now, I can't help but think about how it was made. Think about what kind of numbers they're doing. Who produced it? What label released it?” Stewart said. “Whereas back then, I would listen to things for the pure sake of listening to them and just be so inspired.”

Finding Freedom In Rules

Stewart often suffers from what he likes to call “choice paralysis.” If there are too many options it can be difficult for him to make a decision. Well, music production presents endless choices. How much reverb to use? Whether or not to use samples? What plugins will make this track sound its best? So, when he was making 3FOR82 he laid down specific parameters to limit his choices.

First, he was only allowed to use sounds that he drew from his Impulse Tracker recordings. He spent a month going through the old pieces of music and created a sound library from them. Those sounds became the album. “That whole process of creating the sound library was incredibly inspiring. Being a digital archaeologist,” Stewart said.

He had two rules if he wanted to sample something outside those old files. One, he had to run the sound through Impulse Tracker so it maintained the same aesthetic. Two, he had to sample music from his birth year of 1982.

“That was one of the parameters that actually made it a lot of fun to explore what music came out the year of my birth and see what things resonated with me. I was finding a lot of interesting synchronicities of stuff that I didn't realize came out in 1982 that I'm actually a huge fan of,” Stewart said. 

The Legacy Of Joshua Tree Continues

Plenty of artists have found musical inspiration in the vast deserts of Joshua Tree National Park. Josh Homme founded The Desert Sessions there back in 1997. RÜFÜS DU SOL recorded their live album, aptly titled Live From Joshua Tree among the desert rocks in 2019. Now Machinedrum has joined the musical legacy of Joshua Tree by making 3FOR82 there as well.

He always had a great time there when he visited with friends and family in the past, but he also found a profound sense of clarity during those trips.

“Ideas come to me. I just feel so separated from the chaos of the world,” Stewart said. “I had always wanted to come to Joshua Tree for the pure reason of doing something creative.”

He set up a mobile studio in an Airbnb and invited myriad guest artists to join him in this temporary creative atmosphere and share in the clarifying experience.

His Dear Friend Jesse Boykins III

Jesse Boykins III is a vocalist who has collaborated with Stewart since the 2000s. He was also a groomsman at Stewart’s wedding. When Stewart was out in Joshua Tree, he spent an hour on the phone with Boykins discussing his idea of revisiting the past to make the album. During that conversation, he realized their long history together could further fuel the creative process.

Stewart made Boykins a co-executive producer, and Boykins brought in numerous vocalists Stewart had never worked with such as Duckwrth and aja monet. Stewart instructed Boykins to find seasoned artists when he was courting collaborators so they could bring their own past into the music. 

He asked each of the collaborators the guiding question at the beginning of each session: “If you were able to go back and hang out or collaborate with your younger self, what would you say to them? What advice would you give them?”

Sometimes Stewart sampled their responses and added them to the music like with Mick Jenkins’ track, “WEARY.” Other times, the question was meant to inspire trust between Stewart and the collaborators Boykins introduced to him.

“Just having him there, understanding the concept behind the album, and making sure that we're all keeping within the theme, whether literally, or in more of an abstract way, that was super important,” Stewart said of Boykins. “I'm super grateful for his involvement on the album and all the inspiration he gave me. Being there along my side throughout the process. It's very cool working like that with someone. I had never done that with an album in the past.”

Healing His Inner Child

When Stewart was producing 3FOR82 from songs he made as a teenager it was just as spiritual for him as it was technical. During those early years as an artist, Stewart felt very isolated. There was no community around the music he loved growing up in North Carolina in the 90s. Even when his preferred sounds migrated from the UK to the US, it was in cities like Miami and New York, far away from him. In his loneliness, he struggled to believe his dream of being a professional electronic musician was possible.

Well, over two decades later, Stewart has accomplished his dream and then some. By working with music from his past, he was assuring his younger self that everything was going to be OK. “This whole process of collaborating with my younger self on these new songs was so healing for me. It was like a way of me sending a message to my younger self. ‘You're gonna do all these amazing things. You're going to travel the world. You're gonna work with amazing artists. So keep your chin up. Don't worry so much about the future.  Just keep going. Keep doing what you're doing,’” Stewart said.

6 Reasons Why Fred Again.. Was Dance Music's Rookie Of The Year

Leon Michels, center, poses with Black Thought, Kirby and members of El Michels Affair backstage at "The Tonight Show With Jimmy Fallon."
Leon Michels, center, poses with Black Thought, Kirby and members of El Michels Affair backstage at "The Tonight Show With Jimmy Fallon."

Photo: Rosalind O'Connor/NBC via Getty Images

interview

Behind Leon Michels' Hits: From Working With The Carters & Aloe Blacc, To Creating Clairo's New Album

Multi-instrumentalist turned GRAMMY-nominated producer Leon Michels has had a hand in a wide range of pop and hip-hop music. Read on for the stories behind his smash hits with Norah Jones, Black Thought, Kalis Uchis, Aloe Blacc, and others.

GRAMMYs/May 27, 2024 - 03:17 pm

A child of New York’s ultra-niche soul revival scene of the early 2000s, multi-instrumentalist turned producer Leon Michels has had an extensive reach into global pop music. As both producer and session man, Michels has worked with the Carters, Norah Jones, Black Thought, the Black Keys, Kalis Uchis, and Aloe Blacc — to name a few.

He has held to a specific creative vision for more than two decades, first through his heavily sampled El Michels Affair projects and a healthy schedule of releases through Truth & Soul records and later, Big Crown, the label he co-founded with DJ Danny Akalepse in 2016. He runs a studio in upstate New York called the Diamond Mine North, where he does most of his work since relocating from New York City in 2017. He has two GRAMMY nominations to his name, for Mary J. Blige’s Good Morning Gorgeous and Lizzo’s Special.

Trained originally on piano, he took up drums and eventually saxophone through the guidance of his high school music teacher, Miss Leonard. "[She] is actually the person I owe it all to. She started this jazz band when I was in fifth grade, and there's no drummer, so she asked me if I would learn drums," he tells GRAMMY.com. "I did that, and she would give me Duke Ellington cassettes, Sydney Bichet, Johnny Hodges. She would just feed me music."

Daptone Records co-founder Gabe Roth recruited and mentored Michels while he was still in high school, and the teenager soon became a regular touring member of what would become the Dap-Kings, backing singer Sharon Jones during an early run of success in the mid-2000s. " I joined Sharon Jones when it was the Soul Providers. We went on tour in Europe with them. Somehow my parents let me do it. I don't even understand. Gabe came over and sweet-talked them."

Michels left the group in 2006 after seven intense years, wanting to spend more time recording than enduring the grind of touring. His chosen timing caused him to miss out by mere "months" on the group’s recording sessions for Amy Winehouse’s four-time GRAMMY winner Back To Black. Despite what appeared to be a major missed opportunity, he turned his focus to his group El Michels Affair after initial encouragement from the 2005 album Sounding Out The City, released on Truth & Soul, the label he had co-founded. 

Finding his inspiration in the intersections of soul and hip-hop, as a fully committed instrumentalist producer, he was able to develop an analog soundscape that quickly caught the ears of artists including Raekwon and other Wu-Tang Clan alumni, with whom he toured in 2008. This led to the follow-up album Enter The 37th Chamber in 2009. Samples from El Michels Affair, including those by Ghostface Killah, Jay-Z, Just Blaze, J. Cole, and Travis Scott quickly proliferated and opened doors. Via the Lee Fields album My World, Michels' work caught the attention of Dan Auerbach, with whom he and his longtime collaborator and bassist Nick Movshon toured from 2010 to 2012.

Producing the Aloe Blacc song "I Need A Dollar" in 2010 further enhanced his credentials and provided the financial stability to allow him to be true to his creative spirit, which he has done successfully over the last decade.

Leon Michels spoke to GRAMMY.com about some key career recordings, including his latest release with singer Clairo.

Clairo – "Sexy to Someone" (Charm, 2024)

I met Clairo almost three years ago. I made a record with her that took three years to complete, which is actually one of the longest stretches I've ever spent on a record.

She’s made two records before this. Her first record, Immunity, came out when she was 19. It's a pop record, and it was very successful. But she's a total music nerd like me. She’s constantly scouring the Internet for music. The way people, especially young people, ingest music these days is just insane. She's got great taste.

Her first record was super successful. She made her second record, Sling, with Jack Antonoff, and it was an ambitious folk record, and a huge departure from her first record. I think it caught her audience off guard, but it was kind of a perfect move because now she can make whatever she wants. 

When she came to me, I was excited but slightly confused. What do I do? Because in those situations, you think, well, I need to facilitate a successful pop record, but she just wanted all the weird s—.

It’s this cool mix of pop elements, but some of the music sounds like a Madlib sample. All of it is steeped in pretty cool references and older music, but her perspective is a 25-year-old’s, and she’s an incredible songwriter. It's a really cool mix.

Norah Jones - "Running"  (Visions, 2024)

Norah used to hit up me and Dave Guy, trumpet player in the Menahan Street Band and the Roots, if she needed horns.

As we were coming out of the pandemic, she hit me up and wanted to make some music. We made a few songs and then after that, she asked me to produce her Christmas record, which was super fun because I've never listened to Christmas music. I started to enjoy it, which was weird because I had thought I hated Christmas music. I mean, once you start to dig for Christmas records, pretty much all of your favorite artists have them. I was listening to Christmas music from March to October the entire year. 

After that, we made Visions, which is all original stuff. Norah's just so talented. Her musicianship is actually some of the most impressive I've ever seen or worked with. She's so good that when I play with her, I get intimidated and I forget basic harmony and music theory!

Read more: 5 Inspirations Behind Norah Jones' New Album 'Visions': Nightly Dreams, Collabs, Harmony Stacks & More

We cut that record,  mostly just the two of us. There's a couple of songs where we got a band, but most of it was in my upstate studio. She would just come over from nine to three. She would come after she dropped her kids at school and then have to leave to pick them up. It was super fun to make, essentially just jamming all day.

[Overall] it’s not a huge departure for Norah, but sonically it is a departure, and it's got this very loose, "un-precious" quality. That's maybe a little different from her other stuff.

"Running" was her choice as a single. When it comes to singles — the songs that have actually been most successful — I've wanted to take those off the record. I have no idea what's going to be the hit or not.

Black Thought - "Glorious Game" (Glorious Game, 2023)

That was a total pandemic record — at the start of the pandemic when everyone was completely locked in, we had no idea what was going on.

Black Thought texted me out of the blue, and I think he was just trying to stay busy. So he just said, "Can you send me songs?" I sent him maybe two songs and then he sent back finished verses three or four hours later. Most of that record was just me sending him s— and him sending it back, and then going like that. We had probably 20 songs. 

The time I did spend in the studio with him was, he's a total savant. He sits there while you're playing a song, and it kind of looks like he's on Instagram or f—ing around, you know what I mean? Does this guy even like this song? And then 45 minutes later, he’ll be like "Aight, ready." And he goes in there and, and he'll rap four pages of lyrics in one take. It's insane. He remembers everything;  we'll do a song and then three years later, he'll have to redo it, but he'll know the lyrics from memory.

There's a couple of things that I figured out on that record. One: The thing I love about sampled hip-hop production the most is it's almost always pitch-shifted, which makes a giant difference in the sound. And if the piano has decay or vocals have vibrato, when you pitch it up, it becomes something that is so uniquely hip-hop. The second thing was, with hip hop, one of the best parts about sampling is the choices a producer has to make when they are limited to chopping a two-track mix.  If you have multi-tracks, there are too many options. 

I think that record resonated with people who are hip-hop aficionados who really love the art of emceeing. 

Aloe Blacc - "I Need A Dollar" (Good Things, 2010)

We had just recorded the Lee Fields record, My World. Eothen Alapatt, who used to be a label manager at Now Again, was a friend of mine. [Jeff Silverman and I] started Truth & Soul, but we had no infrastructure. We thought My World would have a bigger reach if Stones Throw took care of the press and distribution. And so Eothen said "Yeah, we can do that, but instead of paying us, just make a record with this artist we have, Aloe Blacc."

I had no idea who he was. And so that was the business deal. We didn't get paid for the record initially. The payment was that they were going to promote Lee Fields record for us. So [Aloe] came to New York, and I did it with my partner at the time, Jeff Silverman, also Nick Movshon, who played on the entire record.

He wanted to do this Bill Withers thing. "I Need A Dollar" was probably my least favorite song on the record. I think I have this aversion to anything that's slightly cheesy, but I've gotten better at it. But at the end of the day, it's just a good song. It got picked up as the theme song to an HBO pilot called "How To Make It In America." And then, it just blew up in Europe. It was No. 1 everywhere. But it never hit in America.

It kind of set me off on a weird path for a minute, because I got a taste of success. And made some poor career decisions. I tried to a do lot of songwriting sessions with strangers.  It was maybe four years until I decided to just make El Michels Records.  

The Carters - "SUMMER" (EVERYTHING IS LOVE, 2018)

At the time, I was making these sample packs and sending them out to producers. One of them was this slow jam, and so the producers called me up and said "We used one of your samples. It's for a giant artist. We can't tell you who it is. You have to approve it now. And you can't hear it, but it's going to change your life." That’s what they kept saying to me. Then they said "It's coming out in two weeks."

So I figured they used one of my samples and chopped it up and did their thing to it.  And so when the record came out, it was Beyoncé and Jay-Z. It was the first track on that record they did together, the Carters. And it was mostly just my original sample with some new bass and string section. So basically it was just Beyoncé and Jay-Z over an El Michael's Affair track. The track was called "Summer," and my original never came out. 

So just hearing Beyoncé, hearing these giant pop voices that I associate with absolute hits, over my song, that was pretty cool.

Liam Bailey - "Dance With Me" (Zero Grace, 2023)

Me and him just have a very crazy chemistry when it comes to music, because it all happens super fast and with very little thought. Sometimes I'll listen to Liam's stuff, and I actually don't know how we did it. That is actually the goal. That’s why Lee "Scratch Perry" is the greatest producer of all time, because he could access that instant input, instant output type of creativity. It just passes through him and then it's on the record. Making music with Liam is like that; I'll make some instrumental, or I'll have an idea and then he'll freestyle lyrics one or two times.

To me, it sounds gibberish, but then he'll go through it and change one or two words and all of a sudden has this crazy narrative, and it's about his childhood [for example]. When I’ve worked with him, he has this same process where it's just kind of "hand to God" s—, just let it happen. I was trying to make something the way Jamaicans did, [like] that brand of Jamaican soul from the mid-'60s. 

Brainstory - "Peach Optimo" (Sounds Good, 2024)

I met those guys through Eduardo Arenas, who's the bass player from Chicano Batman, and he had recorded a couple of demos from them. And they had one song in particular that really caught my attention, which made it onto their first record called "Dead End."

They’re three jazz kids. Their dad was a gospel singer and loved soul and Stevie Wonder. So they grew up on all that stuff as well. Producing a band like Brainstory is super easy, because they rehearse all the time. Most of their songs are written; all I have to do is maybe shuffle around sections or just essentially cut stuff out. Because a lot of times when bands write music and rehearse every day, they just love to play, so sections are endless. 

I'll…have a sound in mind for the record, some reference for me and the engineering hands to kind of work from. And in the case of Sounds Good, the reference for the whole sound of the record was that this is Gene Harris song called "Los Alamitos Latin Funk Love." This is kind of the vibe of the entire record. We just cut that record over the course of a year, but it was two sessions that were maybe six days each. 

Kevin is the main vocalist and he's amazing. He can do that sweet soul background stuff perfectly. And when he does [his own] background vocals, it's this thing that not a lot of people can do where he changes his personality. So he becomes three different people. Then the background sounds like an actual group. 

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Sofia Ilyas Q&A hero
Sofia Ilyas

Photo: Grace Phillips

interview

Beatport's Sofia Ilyas On Creating A More Equitable & Connected Music Industry

"What I love about the music industry is there are so many gaps, and so many observations you can make and sort of insert yourself in and create something quite special itself," Sofia Ilyas of carving out a career as a music professional.

GRAMMYs/May 7, 2024 - 01:42 pm

Given that Beatport Chief Community Officer Sofia Ilyas has dedicated the last 15 years or so of her life supporting burgeoning artists, subgenres and underrepresented groups, it's somewhat surprising that she grew up in a household without music.

As a teen, a Sony Walkman with a radio and mixtapes featuring the likes of Radiohead were a lifeline to a world Ilyas' family didn't want her to participate in. She was even kept home during school field trips to the National Gallery museum in London, where she's since hosted her Piano Day music and art event, and will soon be curating a room for their 200th anniversary celebration.

Ilyas has had to sacrifice a lot — namely, a relationship with her strict Muslim family — to carve out a career in music, and hers is a story of patience and resilience. After leaving her home in Cardiff, Wales for London to pursue higher education (against her family's wishes), she found solace and connection in live music. She'd hang out around the sound booth and introduce herself and ask questions about how things worked. Slowly but surely, she befriended people that worked at labels and venues, and even artists — Four Tet grew to know her by name after she kept coming back to his shows.

After years of being a part of the London scene as a dedicated fan, at age 30, Ilyas became co-manager of indie record label Erased Tapes, where she helped popularize neoclassical music and one of its purveyors, experimental German pianist Nils Frahm. Alongside Frahm, Ilyas launched Piano Day, where a diverse range of artists help them celebrate the past, present and future of the instrument alongside contemporary dancers and painters.

Now, as the first Chief Community Officer at major dance music platform Beatport, Ilyas is building community within and across disparate global electronic communities. She aims to bring more women and people of color into the mix.

"We're living in a time where people are feeling incredibly lonely and disconnected from community," Ilyas tells GRAMMY.com. "I [want to] facilitate people to come in to hear from each other, especially women, in a room that feels safe to hold discussion."

GRAMMY.com recently caught up with Ilyas for an insightful, engaging conversation on her work to support women and people of color in electronic music, making piano cool, her hopes for a more equitable music industry, and much more.

This interview has been edited for clarity.

You recently hosted your Piano Day annual events in Melbourne and London — tell me your vision for Piano Day.

When we launched Piano Day in London with Nils [Frahm], it gave me an excuse to try my own events. I had the artists performing in different corners of the room and a painter in the middle, watching and being inspired. I've always looked at different arts and wondered why they can't also be present in the music world and why we can't support each other across various industries. I've had a contemporary dancer at almost every event I've done in London. Piano Day was my way of having my own event that I could own and really show off my curation. Even with the first event, people were saying the space was beautiful and the curation was so good. I felt really validated.

[For Piano Day,] I always ask artists what they can do that's a little bit different, beyond performing their album or recent EP. I had one artist who had never played piano before, and he made a few mistakes and everyone was applauding him like it's okay. It's really important to me that Piano Day offers something that maybe the audience will never see again and they feel they've experienced something very special. An even bigger extension of that is the lineup that I curate for the National Gallery; coupling a piano player with a dancer who had never met before, and multiple artists only ever played piano maybe three times. I love that the artists have felt safe to trust me and that it's the type of event where they can take a risk.

I'm always looking for acts that are open to trying something a bit different and to be challenged by the fact that it's solo piano predominantly. And to also be inspired by the space, the National Gallery is such a prestigious, iconic venue. It's quite an unusual event because you've got people who've come to see the artists and regular visitors who have just come to see the paintings and they happen to stumble across what's happening. What's even more special for me is the audience is full of children. [I've been wondering] how we can do more music events that kids can come to, because I saw how inspired they were.

You'll be returning to the National Gallery in May to help curate their 200th anniversary event. How are you thinking about everything it stands for while bringing it into the future with music and women and people of color?

I've always had an attachment to the Gallery because there were school trips to it and my parents would never let me go. So for them to email me, "Hey, we've been to a couple of your events, would you like to bring Piano Day to the National Gallery?" I was just overwhelmed and hugely complimented.

I went to each room, sat down and thought about the feelings [it brought up]. I ended up landing on the blue room, it's got a lot of English paintings in it. I liked the idea of English artists against old English paintings, sort of breaking that mold of stiffness and classical looks to be like, this is now the future of London coming into the gallery. We placed the piano right in front of this really famous huge horse painting to really make that statement.

I am very mindful of having a diverse and interesting lineup. I always have one artist that starts the event that is a nod to the traditional kind of way of playing [piano]. It usually evolves to some artists playing the neoclassical sounds and then it moves into more the dance element and vocalist and then it ends on "this is the future" type of thing. I always like having that momentum.

Let's talk about your new record label RISE. What's your vision is with it and who are the artists you're currently working with?

I started Rise last year for artists that want help to get to the next level and get the attention of the label they want. I wanted to do a label that was within my bandwidth because I have a full-time job. If there're artists that I can help get from point A to B, then they go on to C, that's a great thing. I have Frank Hopkins on the label, who's an electronic artist, and Kareem Kumar, who's a Black artist who is known for playing in the streets of London. [Kumar] has built an incredibly huge audience on socials that has been a real inspiration to so many youngsters during COVID. They played together for the first time at the National Gallery, where Frank added some really nice ambient sounds and Kareem played the piano.

Too often, labels are quite a stiff experience, they want to assign that artist forever. If there are any artists that want help on press releases, overall branding and PR, that's exactly what RISE is there for. We can help them release some records, sort their online profile and offer guidance to basically uplift the artist so they can get the attention of booking agents, a label etc.

I see the future of labels where they are this sort of incubator-type of model, where they help an artist and the artists can grow into their own team or go off into another label. I envisage more labels existing like mine, where they're helping the artists onto that next level.

What do you think needs to shift for the music industry to be more supportive — financially and otherwise — of artists, particularly young people of color?

One thing that could be great is the labels that are doing well commercially — I'm sure they do this to a certain extent — choose two artists every year for an incubator program and make it more visible. Right now, most labels' A&R is a very closed thing. I think [it would help] if the labels made a very clear way of sending them demos. I know it is difficult because these days, even [people at] labels are so overworked and they don't have time to think about things like this. Maybe a music organization or a body out there could pick this idea up and take it to some of the major labels.

On the live side, [we need] more community spaces where an artist can come by and play regularly to fans and bring their friends and family around. Most venues are so hard to get on the bill, [so there's a need for] smaller 100-capacity-or-so spaces that open the doors more to local artists. We rely on the same names over and over again, whether it's festivals or local clubs, etc.

With your work as Beatport's Chief Community Officer, what are you actively doing to bring in and celebrate more women and people of color in dance music?

I've always been aware of diversity and my color and who I am in the music industry. Especially when I was around all those white male composers who knew everything about production and I knew nothing, that was very daunting. Even things like drinking — I don't drink and the amount of times it feels uncomfortable to be in the music industry. Many people in South Asian communities, especially Pakistani, grew up in a non-drinking culture, and we should have awareness to make those people feel comfortable otherwise they're never going to join the music industry.

What's been incredible is that Robb [McDaniels, Beatport's CEO] and the team have been, "You own it, you do what you believe." In the first few months, I hired a DEI consultant named Vick Bain, who was an amazing mentor for me. I'm a real big believer in experts. I was able to really upskill myself very fast through having her around.

Putting aside diversity, we're living in a time where people are feeling incredibly lonely and disconnected from community. That's why I'm doing panel events with DJ sets with Beatport. I [want to] facilitate people to come in to hear from each other, especially women, in a room that feels safe to hold discussion.

How have you taken it upon yourself to bring more women and artists of color with you along the way, and do you make space and advocate for people?

It's always something that's on the top of my mind because being a South Asian woman in music is already quite difficult at moments. You look around wondering Is there any support for me? And with my journey of having walked away from my family, part of me is already exhausted from that experience and existing in the music industry in an environment that often feels very alien to me.

Just being a woman in a C-Suite position isn't not easy. I've never been in a role where the focus is to champion women and that's why I'm so grateful for Beatport.

Throughout my career, I've always given out a lot of free PR and guidance, and quite often that's been for women. I've always wanted to be available and I'm always happy to give my time. If anyone reads this, and they want to email me and ask me any questions, I'm always really happy to help.

What's some advice you have for young women of color that want to work in the music industry but don't know where to start?

What I love about the music industry is there are so many gaps, and so many observations you can make and sort of insert yourself in and create something quite special itself. Once you start getting to know your local community, [you can get] so much support from others. I made a lot of my friends by going to vinyl markets and going up to my favorite labels and saying hi. When I was trying to work in the music industry and sending a ton of emails, I got nothing in return. But as soon as I started being a bit more active in the live [music] side, I met so many people.

Don't think you need to do it alone. For so many years, I kept what I was experiencing to myself and I would always present this polished person on Instagram. Lately, I've started really opening up more about how I feel. When I turned 43 recently, I posted on Instagram about how I sometimes overwork to avoid [loneliness]. I was surprised by how many people, especially men, messaged me and said I feel that way too. I'm learning to be more vulnerable.

Don't be afraid to ask questions. You just have to get over ego and fear. I can't sugarcoat it; unfortunately, there are [some] people who are going to make you feel really stupid for asking. Lean on your friends and know you're on the right path. Know that we need more women and more diversity in the industry. Look at people that inspire you. When I used to look at Four Tet, I'd be like, Oh my God, an Indian man on stage, that's so cool. So, look for your inspiration points and be vulnerable with your friends, because it is going to be difficult sometimes. And you can definitely email me anytime. [Chuckles.]

What does a more equitable music industry look like to you?

Well, that's a big question. I think [it would involve] everyone being more conscious. Whether it's a booking agent or a label looking to sign someone, if everyone is thinking around diversity and consciously looking and making their spaces more open to women. I always think about open doors. How can everyone open their doors more while considering the space people are entering into. It's one thing opening your door but it's another thing if that person enters a space and doesn't feel safe.

For me, a place where everyone's consciously thinking about this, and it isn't just on the organization or a few artists or someone like me in my role to try and figure it out. I think if everyone was conscious of it, things would just happen more seamlessly.

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