The Latin Recording Academy has announced details behind its 2020 Latin GRAMMY Premiere ceremony, set to broadcast before the 21st Latin GRAMMY Awards on Thurs., Nov. 19. Additionally, it unveiled it will hold its first-ever Brazilian Premiere ceremony where they will award all Portuguese language categories. 

Related: Meet This Year's Best New Artist Nominees | 2020 Latin GRAMMY Awards

The Latin GRAMMY Premiere ceremony, hosted by actress, singer and entrepreneur Jackie Cruz, will livestream at 3 p.m. EST / 12 p.m. PST on the Latin GRAMMYs Facebook page. It will feature performances by 2020 Latin GRAMMY nominees Gina Chavez, Kurt, Naike Ponce, and Daniel Santacruz. Gaby Moreno and Lupita Infante, also nominated this year, will be among the award presenters. 

The Brazilian ceremony will follow, with a livestream at 5 p.m. EST / 2 p.m. PST on the Latin GRAMMYs Facebook page. Model Lais Ribeiro will host the show that will include performances from 2020 nominees Melim and Emicida with Marcos Valle. 

Latin Recording Academy President/CEO Gabriel Abaroa Jr. said in a statement the Facebook partnership will allow the world to experience "musical excellence" in real time. 

"We are looking forward to honoring Latin music creators once again during our much-anticipated Latin GRAMMY Premiere. This year, we are adding an additional event for the Brazilian market, exclusively for Portuguese language categories to celebrate the diversity and growth of our music," he said. 

Yesterday, it was revealed that indigenous actress Yalitza Aparicio wil co-host the 2020 Latin GRAMMYs alongside singers Carlos Rivera and Ana Brenda.

The 2020 Latin GRAMMYs will air on Univision on Thurs., Nov. 19, at 8 p.m. ET / PT (7 p.m. CT). The broadcast will also air on TNT (cable) at 7 p.m. (MEX) / 8 p.m. (COL) / 10 p.m. (ARG/CHI), and on Televisa on Channel 5. 

Due to the challenges imposed by the COVID-19 pandemic, the 2020 Latin GRAMMYs will not have a live audience or a red carpet. The Latin Recording Academy, Univision and its production teams will adhere to the strictest safety guidelines and protocols.

Learn more about the 2020 Latin GRAMMY Awards via the Latin Recording Academy's official website.

Final Round Of Performers Announced For 2020 Latin GRAMMYs

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports. 

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List

Los Angeles' legendary Conga Room is closing its doors, but will not go quietly into the night.

The 25-year-old venue has been home to countless Latin music performances and celebrations — including the 2001 Latin GRAMMYs — and will host its final event on March 27. The official, invitation-only closing celebration will feature a performance by Puerto Rican salsa star Gilberto Santa Rosa and the Conga Kids, as well appearances from Jimmy Smits and Paul Rodriguez, both of whom were investors in the space. 

First opened in 1999 on Wilshire Boulevard by real estate entrepreneur and Latin music lover Brad Gluckstein, the Conga Room drew investors like Jennifer Lopez and Sheila E — all of whom were committed to the venue’s vision of being an upscale nightclub devoted to live Latin music and dancing. In both its Miracle Mile location and its later space at L.A. Live, the club attracted an absolutely staggering lineup of talent, including Celia Cruz, Buena Vista Social Club, Tito Puente, Carlos Santana, Alejandro Fernández, Fito Paez, Jerry Rivera, Bad Bunny, and Maluma. The venue also hosted performances from non-Latinx artists like Prince, Ed Sheeran, Lenny Kravitz, Kendrick Lamar, Stevie Wonder, Chaka Khan, and Avicii.

"I saw Prince perform in venues the world over, but his very first performance at the Conga Room was magical," says talk show host Tavis Smiley. "Of all the times I witnessed my friend on stage, from Madison Square Garden to Montreux, the Conga Room remains my favorite Prince performance."

Gluckstein says that the Conga Room was able to draw such great talent not just because it was one of the only major venues that leaned into Latin music in the United States, but because there was a mutual respect between the artists and the venue. 

"We couldn’t compete financially with [Goldenvoice or AEG], but we were able to bring an incredible amount of talent to the venue," he tells GRAMMY.com. "I was talking to Jerry Rivera’s agent the other day and I said, ‘Jerry just played in front of 10,000 people in Venezuela. Help me understand why playing in front of 1,000 people at the Conga room was so important.’ He went on for 10 minutes about what the room meant to these artists and the way we respected them, the sound system, and the way they were treated. The fan engagement, too, plus the fact that there was never really a comparable room anywhere else, even in New York."

"We provided a stage and a voice for acts that didn’t have a way of getting to their audience here in L.A., because no radio stations were playing their kind of music," says Marcella Cuonzo, the venue’s publicist. "For reggaeton, for example, the Conga Room was a pioneer in the movement around 2010. Radio wasn’t playing that music, but the Conga Room took a gamble on the sound because they saw its vision." 

The Conga Room was also the first venue in Los Angeles to host a wide-range of Cuban musical talent starting in the mid- to late ‘90s. "We had probably 50 shows," says Gluckstein. "We got everything from Bebo Valdés to [Diego] El Cigala to Pablo Milanés, who played his first show ever in the U.S. at our venue. He’s the Bob Dylan of Cuba. We brought Los Van Van, who’s probably the most famous salsa or timba group in the history of Cuba. They couldn’t play in Miami, because Miami wouldn’t allow Cuban music, so the GRAMMYs gave them their trophy [for Best Salsa Performance] at the Conga Room."  

The Latin GRAMMY Awards moved from L.A. from Miami in 2001, and the ceremony was set to take place at the Shrine Auditorium on Sept. 11. That telecast was understandably canceled following the tragic events of that day in New York, and rather than rescheduling the whole event, winners were announced at a press conference on Oct. 30 at the Conga Room. Alejandro Sanz came away with four awards, including Album Of The Year, and Juanes took home three Latin GRAMMYs, including Best New Artist.

"I remember Celia Cruz giving a beautiful speech that night in Spanish, thanking the firefighters and policemen and saying ‘this is for you, but also a little bit for us," says Gluckstein. "In later years, once we were at L.A. Live, we hosted the Latin GRAMMY nominations several times. I have footage of Andy Garcia doing them on-stage with Jimmy Smits." 

The Conga Room is closing now because, Gluckstein says, it just seems like the right time. "The pandemic, of course, played a role," he explains. "And I think the enormity of AEG and Live Nation, with how fierce the competition is, all of that has made buying talent much more expensive and has made talent more selective in terms of what's the best economic opportunity for them." 

There’s also the rising success of Conga Kids, the venue’s non-profit arm, to consider. A county-wide organization with about 100 employees, Conga Kids reaches roughly 50,000 elementary-aged kids in largely under-resourced communities every year, using dance and music from the Afro-Diaspora like salsa, merengue, cumbia, reggaeton, Charleston, and hip-hop to promote social and emotional well-being, as well as diversity, equity, and inclusivity. 

Though fans and artists will undoubtedly miss the space, energy, and community the Conga Room provided, Gluckstein says the venue’s closure doesn’t have to be sad. Instead, he says, it can be celebratory. 

"We accomplished so much," he says. "Now, the venue will just have to live on in the hearts and minds of people, instead of as a brick and mortar space." 

GRAMMY Hall Of Fame 2024 Inductees Announced: Recordings By Lauryn Hill, Guns N' Roses, Donna Summer, De La Soul & More

The 2023 Latin GRAMMYs may have occurred months ago and thousands of miles away, but the leading lights in Latin music also shined at the 66th GRAMMY Awards. From historic wins and meaningful nominations, to electric performances and interesting installations, Latin music excellence was everywhere. 

In anticipation of the 25th anniversary of the Latin GRAMMYs in 2024, the exclusive GRAMMY House — the site of multiple GRAMMY Week events — included a significant installation dedicated to the Biggest Night In Latin Music.

The cylindrical display showcased some of the biggest moments in Latin GRAMMY history, including images, facts, and even a real Latin GRAMMY award. 

The celebration of Latin music continued throughout GRAMMY Week, with several Latin GRAMMY-winning artists also winning on the GRAMMY stage. Among the major moments at the 2024 GRAMMYs, Karol G won her first golden gramophone for her 2023 LP Mañana Será Bonito. "This is my first time at GRAMMYs, and this is my first time holding my own GRAMMY," the Colombian songstress exclaimed during her acceptance speech. 

Música Mexicana star Peso Pluma also took home his first GRAMMY; his album GÉNESIS won in the Best Música Mexicana Album (Including Tejano) Category.

Premiere Ceremony presenter Natalia Lafourcade — whose Todas Las Flores won big at the 2023 Latin GRAMMYs — also took home the GRAMMY Award for Best Latin Rock or Alternative Album. She tied in the Category with Juanes. 

Premiere Ceremony performer Gabby Moreno also took home a GRAMMY Award for Best Latin Pop Album for her album X Mí (Vol. 1). 

Beyond the stage, Latin artists graced the red carpet and the nominations list. For example, producer and songwriter Edgar Barrera was the only Latino nominated in the Songwriter Of The Year, Non-Classical Category.

10 Must-See Moments From The 2024 GRAMMYs: Taylor Swift Makes History, Billy Joel & Tracy Chapman Return, Boygenius Manifest Childhood Dreams

As momentous as the 2024 GRAMMYs telecast will be, it will only cover a fraction of the actual GRAMMY nominations.

The realities of TV broadcasting mean the wider world only gets to see, not the whole iceberg, but merely the tip. This by way of its head-turning, world-shifting General Field Categories including Album Of The Year, Record Of The Year, and Best New Artist.

Yes, the General Field Categories boast the most visibility. But while they may be listed at the top of the nominations list, they are never meant to overshadow those beneath — not by a long shot.

That’s why the Recording Academy puts so much time, intention and care into the Premiere Ceremony, which annually precedes the main GRAMMYs telecast. And by all accounts, the 2024 iteration will be one for the ages.

The 66th Annual GRAMMY Awards Ceremony & Livestream will air at 12:30 p.m. PT/3:30 p.m. ET on live.GRAMMY.com and the Recording Academy's YouTube channel. City National Bank, the Official Bank of the GRAMMY Awards, is returning for its second year as the presenting sponsor of the Premiere Ceremony.

The Premiere Ceremony is the most incredible lead-up to Music's Biggest Night," Recording Academy CEO Harvey Mason jr. said in a statement. "With an amazing line-up of presenters and performers, we'll reveal and celebrate the winners of more than 80 Categories, spanning the diverse genres and crafts that have contributed to such a spectacular year in music."

Read on for a list of four reasons to be thrilled for the Premiere Ceremony — and we’ll see you on the stream!

A Star-Studded Opening Number

The opening performance at the Premiere Ceremony is always a highlight, and this year promises to be no exception: J. Ivy, Larkin Poe, Pentatonix, Sheila E., and Jordin Sparks.

At the 2024 GRAMMYs, J. Ivy is nominated for Best Spoken Word Poetry Album, for The Light Inside. Poe is up for Best Contemporary Blues Album, for Blood Harmony. For Holidays Around the World, Pentatonix earned a nomination for Best Traditional Pop Vocal Album.

Finally, for her feature on for KING & COUNTRY’s “Love Me Like I Am,” Sparks is up for Best Contemporary Christian Music Performance/Song. (E., though being a four-time GRAMMY nominee, is not nominated at the 2024 GRAMMYs.)

Stellar Performers All Around

The rest of the 2024 GRAMMYs Premiere Ceremony will feature brilliant performers. These musicians will showcase the wide range of genres the Academy celebrates on GRAMMY night, as well as the diverse creators in the Academy and the music industry at large.

These include current nominees Adam Blackstone, Brandy Clark, Kirk Franklin, Robert Glasper, Bob James, Laufey, Terrace Martin, and Gaby Moreno and David Aguilar, as well as GRAMMY-nominated recording artist/drummer Harvey Mason Sr.

The Music’s In Great Hands

The music producer and music director of the 2024 GRAMMYs Premiere Ceremony will be Cheche Alara, a GRAMMY-and Latin GRAMMY-winning music master who has worked on titanic albums by Lady Gaga, Christina Aguilera, Natalia Lafourcade, and many more.

With Alara at the helm, the Premiere Ceremony won’t just celebrate music — it’ll be a bastion of outstanding music itself.

You Get The Complete GRAMMYs Experience

Don’t think of the Premiere Ceremony as the mere ramp-up to the 2024 GRAMMYs; think of them as two pieces of one GRAMMYs experience.

By carefully watching the Premiere Ceremony as well as the main telecast, you get the entire sense of where music is headed, through the lens of the world’s leading society of music people.

So tune into both the 2024 GRAMMYs Premiere Ceremony and the 2024 GRAMMYs themselves — if you love this universal artform, and wish to elevate it, join us on Feb. 4 for Music’s Biggest Night!

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