meta-script15 K-Pop Songs That Took 2023 By Storm: From Seventeen’s “Super (손오공)” to NewJeans' "Super Shy" | GRAMMY.com
NewJeans at Lollapalooza
NewJeans perform on stage during Lollapalooza in Chicago in 2023.

Photo: Josh Brasted/ FilmMagic / Getty Images

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15 K-Pop Songs That Took 2023 By Storm: From Seventeen’s “Super (손오공)” to NewJeans' "Super Shy"

From global tours to viral TikTok hits, explore how acts like Seventeen, Fifty Fifty, and newcomers like NCT DOJAEJUNG shaped the evolution of K-pop with new song releases in 2023.

GRAMMYs/Dec 21, 2023 - 02:16 pm

2023 was a busy year for K-pop. As the South Korean industry moves at lightning speed, new albums were released almost every day, and dozens of artists made their debuts. K-pop tours crossed the globe, and acts like TWICE and BLACKPINK filled out stadiums. Songs like Jung Kook’s "Seven" featuring Latto, or Fifty Fifty’s "Cupid," were playing everywhere, from TikTok to Target stores.

Amidst so much content, what singles best defined this year? There’s mighty chart-toppers, such as NewJeans’s "Super Shy" and AKMU’s "Love Lee," and sales monsters like Seventeen’s "Super" and Jisoo’s "Flower." Of equal importance, there are also songs that entered our collective unconscious — whether for their flawless melodies, such as NCT DOJAEJUNG’s "Perfume", or for their sassy irreverence, like (G)I-dle’s "Queencard".

In terms of musical trends, retro sounds dominated the scene, taking inspiration from synth-pop, to disco, to Jersey club. There’s a few blustering tracks, too, proving K-pop’s versatility and reinvention powers in a style that has been often overused.

Years from now, when we look back to the sounds that shaped 2023, the 15 songs below — listed by order of release — will definitely be remembered:

Fifty Fifty - "Cupid"

Rookie girl group Fifty Fifty turned heads with their sublime debut EP, The Fifty, at the end of 2022. This year, they made their first comeback in February with the sweet "Cupid" and reached even further. The single went massively viral on TikTok, peaked at number 17 on Billboard’s Hot 100 chart, and reached no. 8 on the UK Singles Chart.

Fifty Fifty were poised to be 2023’s big breakouts — an impressive feat for a group coming from a small company like ATTRAKT. However, at the end of June, the quartet found themselves embroiled in a complex legal battle against the label. In October, ATTRAKT terminated the contracts of members Aran, Sio, and Saena, leaving Keena as the only active member of the group. For all those reasons, "Cupid" is a bittersweet listen. Its sugary synths and bubbly harmonies are still delightful, but its background story and the feeling of lost potential tinge every chord with sadness.

Jimin - "Like Crazy"

BTS’s Jimin had long proved his prowess as a soloist (seen in "Lie," his 2016 solo released under the group), but it wasn’t until this year that he put forward a proper solo debut album. Out in March, Face presented Jimin at his truest: he co-wrote five out of six songs, and helped conceptualize the record and the music video for title track "Like Crazy."

Inspired by the 2011 movie of the same name, "Like Crazy" is a dark synth-pop journey through desperation. In the lyrics, Jimin tries to hold together whatever is left of a crumbling relationship. "I'd rather be / Lost in the lights, lost in the lights / I'm outta my mind / Can you help me numb the pain?" he pleads. Delivered with stirring mastery, the song resonated with audiences across the globe, leading Jimin to become the first South Korean to top Billboard’s Hot 100 chart.

Jisoo - "Flower"

After Jennie’s "Solo," Rosé’s R and Lisa’s Lalisa, BLACKPINK fans couldn’t be more eager for the quartet’s final member, Jisoo, to make her solo debut. Luckily, her single album Me came out in March, featuring lead single "Flower" and b-side "All Eyes on Me." At the time of release, Jisoo became the first K-pop female solo artist to become a million-seller, with Me exceeding 1.31 million pre-orders.

"Flower" is elegant and delicate, with pop synths that swirl around trap beats and lots of space. Traditional Korean music elements enhance its royal feel, while Jisoo’s husky vocals lament the loss of a relationship. Here, Jisoo proves her potential as a soloist, and opens the doors for BLACKPINK to begin a new era.

IVE - "I Am"

Another promising girl group to emerge in 2022, IVE are hitmakers with an empowering edge. From the meaning of their name ("I have") to their self-penned lyrics, the sextet aims to give the public as much confidence as they display on stage.

"I Am" spearheaded their first full album release in April, I’ve IVE, and quickly topped music charts in South Korea. With a disco flair reminiscent of ABBA, the single is a momentous celebration that reminds us to live life to the fullest. As they sing in the chorus: "That's my life, it’s a beautiful galaxy / Be a writer, the genre is fantasy / A big, big stage will open for me tomorrow / So that is who I am."

NCT DOJAEJUNG - "Perfume"

SM Entertainment’s decision to unite three of the smoothest vocalists under NCT into a subunit was one of 2023’s best decisions. Formed by Doyoung, Jaehyun and Jungwoo — or DOJAEJUNG — the trio released the unexpected but impeccable EP Perfume in April.

The eponymous title track encapsulates their vocal talents in a sultry R&B jam, overflowing with ‘90s nostalgia and heavenly harmonies. "I'll fill your day with heavenly scents / To remind you of my name at every step," they sing. Like the best perfumes, its notes spread and linger, creating a mesmerizing effect. Few songs flow so effortlessly.

Seventeen - "Super (손오공)"

Since their debut in 2015, one of K-pop’s most beloved acts, Seventeen, shows no signs of slowing down. The 13-member group continues to grow their fanbase and break records every year — 2023’s proof being their tenth EP released in April, FML. According to their agency, Pledis Entertainment, the EP sold 6.2 million copies — the highest sales ever in K-pop — and recently won Album of the Year at the 2023 MAMA Awards.

FML came with two lead singles, "F*ck My Life" and "Super," but it’s the latter’s grandiosity that stood out the most. Inspired by Sun Wukong, the mythological Monkey King of classic Chinese novel Journey to the West, the boisterous track blends Jersey club and bass drums into a larger-than-life celebration. "I love my team, I love my crew / We already made it this far," they sing, acknowledging what brought them to where they are.

Le Sserafim - "Unforgiven"

When the legendary Nile Rodgers chooses your song to be his first foray into K-pop, you must be doing something right. That is the case of Le Sserafim, the fearless girl group under Source Music (a sub-label of HYBE), and their May single "Unforgiven."

Off their debut studio album, also named Unforgiven, the track samples Ennio Morricone’s theme song from the 1966 film The Good, the Bad, and the Ugly, with Rodgers’ funky chords adding even more flair to a pop-country, hip-hop feast. "Never asked for forgiveness or anything / Gonna target taboos, watch me now," the quintet professes. Above all, "Unforgiven" is about freedom, and extends that concept to music creation as well.

aespa - "Spicy"

"Tell me what you see / When you look at me / ‘Cause I am a 10 out of 10, honestly," raps Giselle in the ultra-confident "Spicy." Off aespa’s third EP released in May, MY World, this gripping single provides the best of cheeky ‘90s pop mixed with rubbery synths and a revving pulse.

The SM Entertainment quartet gained attention upon their 2020 debut for incorporating avatars of themselves (æ-aespa) and an AI-inspired lore in their music. As their discography has grown, their concept and sound evolved to encompass new styles that reflect a bulletproof self-esteem. With "Spicy," aespa have proven to be more than just a hyper-tech fad, and entered main character territory.

(G)I-dle - "Queencard"

During a press conference for the release of their sixth EP in May, I Feel, the leader and producer of (G)I-dle, Soyeon, said that "the core message of 'Queencard' is that you can be a beautiful person if you adore yourself."   

If you aren’t there yet, "Queencard" might just be the antidote. Here, (G)I-dle employ their megawatt charisma to deliver an irreverent, unabashedly pop track with hints of rock and roll. Part satire, part girl power anthem, "Queencard, I’m hot / My boob and booty is hot," is one of the most iconic lines of 2023, and if that doesn’t boost your self-esteem just a little, you might be taking yourself too seriously.

ATEEZ - "Bouncy (K-Hot Chilli Peppers)"

ATEEZ are one of the most commanding boy groups in K-pop. Since debuting in 2018, they captivate the stage: their facial expressions, knife-sharp choreographies, and hard-hitting sounds make it impossible to do otherwise.

Cut to 2023, when they made everyone "slow it down" and "make it bouncy," as goes the chorus of their June single "Bouncy (K-Hot Chilli Peppers)." Aside from the name reference, this has nothing to do with the Red Hot Chili Peppers — ATEEZ just wanted to show the world "A different kind of spicy, Cheongyang chili pepper vibe." It works. "Bouncy" is a tour de force in their discography, making a wild spectacle out of distorted, dystopian chaos.

NewJeans - "Super Shy"

2023’s definite hit of the summer came by the hands of NewJeans — the trailblazing girl group from HYBE’s sub-label ADOR. Their 2022 debut EP, New Jeans, took K-pop by storm, but this year proved they’re global stars to watch: the quintet was nominated Time's Next Generation Leaders, landed high fashion ambassadorships with brands like Gucci and YSL, performed at Lollapalooza in August, and released their sophomore EP in July, Get Up.

"Super Shy" is the album’s effervescent first single. "I'm super shy, super shy / But wait a minute while I / Make you mine, make you mine," they sing in flirtatious lilts, underpinned by UK garage and Jersey club beats. The result is a shot of pure pop serotonin.

NCT Dream - "ISTJ"

July’s "ISTJ" brings soaring harmonies and a propulsive melody to shape one of this year’s most enthusiastic hits. Off NCT Dream’s third studio album of the same name, it was inspired by the Myers-Briggs Type Indicator (MBTI) personality test, which is widely popular in South Korea. Individuals with the ISTJ personality type are said to be quiet and practical — nothing to do with the high-energy hip hop that NCT Dream portray in their song.

However, that’s because "ISTJ" is written from the point of view of their opposite type: ENFPs, who are usually the life of the party. Such a creative concept reinforces why NCT Dream keep on rising — from the teen sub-group made up of the youngest members from the collective NCT, they have now matured into charismatic leaders of their own.

AKMU - "Love Lee"

The first release in two years from sibling duo AKMU — formed by Lee Su-hyun and Lee Chan-hyuk — "Love Lee" is as lovely as it sounds. Out in August along b-side "Fry’s Dream," the track swept Korean charts since day one, and stayed atop the Circle Digital Chart (one of the biggest music charts in the country) for six non-consecutive weeks.

Initially unassuming, this jaunty ballad reveals its charms slowly, like honey dripping from a spoon. Su-hyun’s crystalline voice would be enough to steal the show, but here it is paired with sweet production quirks from Chan-hyuk, making the track a simple, yet memorable highlight of 2023.

RIIZE - "Get a Guitar"

For the past seven years, all male trainees under SM Entertainment eventually debuted in NCT — a larger group which holds several units like NCT 127 and NCT Dream. 2023 marked a change in that dynamic: in September, fresh-faced RIIZE launched their first single album, Get a Guitar.

The groovy title track is anchored by guitar plucks and retro synths, providing a feel-good introduction to their charms and a bright, light vibe to follow. Preceded by the wistful "Memories," Get a Guitar was a commercial success, receiving over 1 million pre-order sales — a new record for debut albums under SM. In 2024, these young men are sure to rise even higher, starting with an upcoming comeback on January 5.

Jung Kook - "Standing Next to You"

BTS’s youngest member Jung Kook took his time to officially launch a solo career. Since the band announced a break in group activities last year, he carefully directed his efforts to the Western market, releasing a series of collaborative singles like "Left and Right" with Charlie Puth, 2022 FIFA World Cup’s "Dreamers,"  "Seven" with rapper Latto and "3D" featuring Jack Harlow.

While all these songs are hits on their own, it turns out Jung Kook was saving the best for last. In November, he finally dropped his debut solo album, Golden, and title track "Standing Next to You." Inspired by the best of Michael Jackson, he moves through the song with conviction and poise, delivering a timeless hit for years to come.

2023 In Review: 5 Trends That Defined K-Pop

NCT 127 Essential Songs
NCT 127

Photo courtesy of SM Entertainment

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NCT 127 Essential Songs: 15 Tracks You Need To Know From The K-Pop Juggernauts

Eight years after their debut, NCT 127 have released their sixth studio album, 'WALK.' Before you dive in, press play on this chronological list of NCT 127 hits and deep cuts that show their musical ingenuity — from "Highway to Heaven" to "Pricey."

GRAMMYs/Jul 15, 2024 - 02:55 pm

In the K-pop industry, the Neo Culture Technology juggernaut stands out as a cosmopolitan universe. The project is characterized by its highly experimental approach, where each of NCT's subgroups contribute a unique twist.

This is especially true of NCT 127. Comprised of Taeyong, Taeil, Jaehyun, Johnny, Yuta, Doyoung, Jungwoo, Mark, and Haechan, NCT 127's identity was forged via innovative arrangements that defy convention.

During their rookie days, this ahead-of-its-time strategy felt polarizing and raised a few eyebrows. However, after some years of ambivalence (and with some lineup changes in between), they exploded in popularity during the early pandemic with their second studio album, NCT #127: Neo Zone. This record gave them their first title as million sellers, significantly increasing their listeners globally — many of whom embraced the group's music as an escape during quarantine.

Read more: Breaking Down The NCT System, From The Rotational NCT U To The Upcoming NCT Tokyo

Today, they are more influential than ever and their sound is more accepted in the ever-expanidng scope of K-pop. Nonetheless, some K-pop listeners tend to pigeonhole the group as "noise," despite having a diverse catalog and some of the best vocalists of their generation.

Nearly coinciding with their eighth anniversary, NCT 127 released their sixth studio album, WALK on July 15. To mark this occasion, GRAMMY.com presents a song list — in chronological order — demonstrating their musical geniality, which extends far beyond the public's usual perception. 

"Switch"

The group's first mini-album, NCT #127, laid the foundations of their audacious sound and paired it with vocal finesse. To wit, the lead single "Fire Truck" arrived as an unapologetic disruptor shaking up the K-pop industry.

But the bookends of the EP are uniquely contrasting. Whereas "Fire Truck" opens with bold posturing, the outlier "Switch" concludes the ride with a more lighthearted and youthful production. In a way, this song could also be considered a prelude to the NCT universe, as it was recorded a year before NCT 127's debut, and it features members of other NCT iterations — like WayV and Dream — when they were still trainees. 

"Limitless"

The name of this track is a statement of the group's boundary-pushing ethos. True to form, the song is built over a hammering backbone and lengthy synths that bite. The chorus is the highlight; its dynamic explosion of vocals only intensifies the momentum. And while the Korean version is strong, it could be argued that the Japanese rendition imbues the song with new layers of depth that truly elevate it.

It’s worth mentioning that, during the Limitless era, Doyoung and Johnny were added to the lineup, marking NCT 127’s first release with nine members — a move consistent with the original (now-defunct) concept of the NCT system.

"Sun & Moon"

Some songs are crafted for faraway souls and to offer solace to the aching heart. That's why "Sun and Moon," an evocative B-side from NCT 127's third extended play, exists as an unmissable gem.

It's a lyrical tale of longing, where Taeil, Doyoung, Johnny, Taeyong, Jaehyun, and Yuta serenade a distant love, hoping the gap will shrink and a reunion will come. The arrangement is understated but dream-like, and when the pre-chorus arrives, the most beautiful lines are unveiled: "When my moon rises/ Your sun rises as well/ Under the same sky/ In this different time/ Our hearts are connected/ Under the same sky."

"Come Back"

Co-created by GRAMMY-nominated producer Mike Daley and multi-instrumentalist Mitchell Owens, "Come Back" exemplifies maximalism, undulating between intensity and elegance.

"One of the standout aspects of this song is the creative use of chops throughout the track," Daley tells GRAMMY.com. "Even though the arrangement follows a pretty standard structure for us, these chops add a unique flavor that sets 'Come Back' apart. We got to be more experimental [for this track] and bring in some unusual elements."

The voices of Taeil and Doyoung prominently take center stage, infusing potency that ensures smooth progressions throughout the production.

"Lips"

Featured on the group's first Japanese studio album, Awaken, "Lips" is an unjustly overlooked cut that blends sensuality with hypnotizing Latin rhythms. The deeper you are immersed in it, the more enchanting it becomes, casting a spell over your mind.

Its minimalist formula is effective, and the lyrics hint at a compelling journey: "Your lips come and take me to the place to go/ The place you would know where you should go." Sometimes, less is more, and the impact can be equally powerful.

"Highway to Heaven"

"Highway to Heaven" shines as one of the crown jewels in NCT 127's discography, praised not only for its cathartic production but also for marking a turnaround in their artistry. It sees them delving into more subdued and ethereal soundworlds.

A pre-release single from their fourth mini album, We Are Superhuman, the instrumental is woven with buzzy percussion and silken guitar strings. The group's vocal prowess truly exhilarates, crescendoing a declaration of freedom during the chorus: "We'll take the highway to heaven/ Any time, anywhere I feel you/ You and I, highway to heaven/ This place where we're together is heaven." 

The track reaches its pinnacle with an interlude guided by Jungwoo's velvety delivery, eventually setting the stage for Haechan's soaring voice.

"Superhuman"

"Superhuman," the lead single from We Are Superhuman, is a timeless masterpiece. The avant garde song showcases the group's expansive adaptability, exchanging their usual edge for intricate sophistication.

American singer/songwriter Adrian Mckinnon — a frequent collaborator of SM Entertainment, home of the NCT project — teamed up with South Korean producers TAK and 1Take to bring the song to life, and he recalls being "blown away" when he listened to the instrumental. "All the glitches and stutters immediately gave nostalgia," Mckinnon tells GRAMMY.com, noting the sound choices reminded him of old school video games. "[The song] kind of sits in its own lane, maybe somewhere between glitch funk and glitch hop. Maybe a little Daft Punky too?"

Mckinnon says he sat with the instrumental track for half an hour before recording his vocal ideas. "I wanted to absorb it in its entirety before trying anything."

He also explains that they created the song without a specific group in mind, so he was excited to discover the song was placed with NCT 127. "I think this speaks to the versatile nature of the group because they executed the track very well and were able to make it their own. It's easily one of my favorite songs I've been a part of."

"Love Me Now"

Another piece from Daley and Owens, "Love Me Now" pulses with gentleness and heartwarming nostalgia. It's a song made for those days when everything feels right in place. 

Daley recalled working on "Love Me Now" during a K-pop songwriting camp in Seoul, and says he refined an existing track. "Most of our stuff is tailor-made for artists in Korea, but this track was very much a U.S. pop/dance radio-sounding track," he says. "It doesn't feature a ton of sections, switch-ups, or the musically intricate bridge that a lot of our K-pop songs normally have. It's very minimalistic, bright, and centered, and sometimes that's all you need."

He observes the creation process of "Love Me Now" was more straightforward than "Come Back," as the latter contains the usual elaborateness of K-pop productions. "That simplicity in ['Love Me Now'] lent itself to making a very catchy, memorable record that was easy to digest."

"NonStop"

By NCT standards, "NonStop" — from the repackaged album NCT #127 Neo Zone: The Final Round — is a B-side that overflows with the potential of a lead single. It's an amalgam of unburdened rap verses and cohesive vocals that glide effortlessly across a cutting-edge production.

Adrian Mckinnon explains that he and Kenzie chose the track from a selection created by the British production duo LDN Noise due to the magnetic pull of the intro. "The arpeggiated tones and the crazy melody of the lead synth immediately took us to the future," he says. "The chord progression and the rising energy out of the pre-chorus — it all felt like some high-speed race through some futuristic city."

The development of the structure proved quite challenging, but the end result encapsulated the intended concept. "Listening to it in its final form, you would think the sections were obvious, but each of the melody and topline — including others that didn't make the song — all felt quite hooky," McKinnon shares. "But since you only have so much 'song,' you must pick your favorite bits and massage the ideas together. That's how we arrived at what 'NonStop' came to be."

"First Love"

A burgeoning romance transforms into the dulcet melodies that define "First Love," a B-side from NCT 127's second Japanese EP, Loveholic, released in February 2021. Excitement beams throughout the lines of the song, capturing the world of possibilities that come with finding the person you've always dreamed of.

When the group leans towards professing love in all its shapes, they do so with a rawness that percolates through their voices, easily perceptible to all. And here, they opt for a playful and tender side.

"Breakfast"

Off of their third full-length album, Sticker, "Breakfast" is distinguished by its harmonic richness and stunning vocal arrangements.\

The track emerged from a collaboration in which Swedish producer Simon Petrén devised the sonic framework, complemented by GRAMMY-winning songwriter Ninos Hanna and songwriter/producer Andreas Öberg. "As the melody ideas evolved, the song was also developed and built up to match the topline," Öberg tells GRAMMY.com. "The original demo was called 'Breakfast' and tailor-made for [the group]. SM Entertainment decided to release this song with them shortly after we submitted it." 

Öberg describes the composition as "an interesting hybrid," with the original demo molded to be "a modern dance/house record while still using advanced chord progressions not only with influences from jazz and fusion."

He also cites Michael Jackson as an inspiration, drawing from "his unique style of switching between minor and major tonalities." 

"Favorite (Vampire)"

After releasing Sticker, NCT 127 wasted no time and quickly followed up with a repackaged album centered around the hauntingly resonant "Favorite." A brainchild of Kenzie, American producer Rodney "Darkchild" Jerkins, and singer/songwriter Rodnae "Chikk" Bell, this record is the most tempered of all the NCT 127's title tracks.

A whistling sample introduces a thumping trap beat that rapidly unfolds into piercing lines — courtesy of Taeyong and Mark — that slice through the song. But as we hit the road toward the chorus, "Favorite" veers into a more vocally-driven approach, a splendid transition that balances its core. In classic SM style, the bridge is a triumph, with Doyoung, Taeil, and Haechan pouring their hearts out as if they've been shattered into a hundred pieces.

"Angel Eyes"

Listening to "Angel Eyes," a cut nestled in the middle of their most recent release, Fact Check, is akin to a healing escape. From the first seconds, pure bliss fills the air and quickly transforms into an open invitation to lose ourselves in the music.

"Paradise, like an angel fly/ With your wings, make me fly through the brilliant world/ My delight in all the days and nights/ Even in darkness, make me dream the greatest dream," they sing in the last chorus, prescribing optimism atop a layering reminiscent of the '80s.

"Pricey"

One of WALK's B-sides, "Pricey" boasts a delightful instrumental with thick basslines and a fusion of piano and guitar chords. Although the rapped chorus momentarily threatens to stall the pace, vibrant ad-libs — growing more captivating as the song progresses — quickly pick it back up, perfectly aligning the overall effort with their unique sound.


"Pricey"
was originally intended for the American market, which makes it all the more inexplicable that it was tucked away in the NCT 127 vault for so long. Thankfully, it's now receiving the spotlight it deserves – it's simply too remarkable to remain unearthed.

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GRAMMY Museum Partners With HYBE For K-Pop Exhibit graphic featuring artist names and exhibit opening date

Graphic courtesy of the GRAMMY Museum

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GRAMMY Museum Partners With HYBE For New K-Pop Exhibit 'HYBE: We Believe In Music' Opening Aug. 2

Running Aug. 2 through Sept. 15, the GRAMMY Museum exhibit showcases artifacts from superstar HYBE artists, including BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, and many more.

GRAMMYs/Jul 9, 2024 - 01:09 pm

The GRAMMY Museum joins forces with HYBE to present its newest exhibit, HYBE: We Believe In Music, A GRAMMY Museum Exhibit. This interactive exhibit chronicles the history and impact of HYBE, and showcases its legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand.

The exhibit opens on Aug. 2 in downtown Los Angeles and features spotlight moments with K-pop stars BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, and many more. "HYBE: We Believe In Music" runs through Sept.15. The exhibit will kick off on Aug. 1 with "Global Spin Live: TWS," a program featuring a moderated conversation with K-pop group TWS, followed by a performance.

The exhibit traces HYBE's evolution and influence by showcasing instantly recognizable artifacts from its roster of artists, creators, and fans. The displays notably feature original outfits worn in iconic music videos such as "Yet To Come (The Most Beautiful Moment)" by BTS, "MAESTRO" by SEVENTEEN, "Sugar Rush Ride" by TOMORROW X TOGETHER, "Sweet Venom" by ENHYPEN, and "EASY" by LE SSERAFIM. HYBE: We Believe In Music also boasts accessories and performance gear donned by ZICO, fromis_9, BOYNEXTDOOR, TWS, &TEAM, and ILLIT. The exhibit marks the first time these artifacts will be on display together in one location.

Other highlights include interactive sing-along and dance rooms, a dedicated Fan Section celebrating the endless support between HYBE artists and their fandoms, a Mono to Immersive room featuring BTS's 2022 GRAMMYs performance of "Butter," and a Photoism Booth that allows visitors to pose alongside their favorite K-pop artists.  The GRAMMY Museum exhibit will also feature exclusive video content with producers, artists, music videos, and more.

"HYBE and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers," says Michael Sticka, President/CEO of the GRAMMY Museum. "HYBE has contributed to creating a playground of innovation that inspires fandoms that transcend age, gender, geography and beyond. The GRAMMY Museum is thrilled to provide a space where fans can express their love for K-pop and feel closer to their favorite idols."

Read more: 11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More

HYBE Chief Operating Officer Taeho Kim added, "Putting out an exhibition that captures HYBE's journey is a new experience for us. We're very excited about this partnership with GRAMMY Museum, and we look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces."

The exhibit highlights the roots of HYBE's meteoric rise. In 2005, South Korean producer, composer, and songwriter Bang Si-Hyuk, known as "hitman" Bang, changed the trajectory of Korean pop music by launching the record label Big Hit Entertainment. He soon signed a talented 16-year-old rapper named RM, which became the first step in creating the label's groundbreaking boy band — BTS. With the group's global success, "hitman" Bang and Big Hit Entertainment became known as musical trailblazers and record industry innovators. Big Hit Entertainment has now evolved into HYBE, which only continues to break boundaries in music and beyond.

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Members Of J-Pop Group JO1
JO1

Photo: LAPONE Entertainment

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JO1's Big Year: Follow The J-Pop Group's Rise, From Their First U.S. Appearance To One Of Japan's Biggest Venues

With a new album, 'HITCHHIKER' out in the world, JO1 are on a road to success. The 11-member J-pop act spoke with GRAMMY.com about their impressive past year, and their hopes for the future.

GRAMMYs/May 29, 2024 - 01:13 pm

Immersed in a sea of lights and basking in the clamor of tens of thousands of fans at the Kyocera Dome in Osaka, one of Japan's largest venues, JO1 felt a profound fulfillment. The 11-member J-pop group brimmed with gratitude at the realization that the road to their shared dream had stretched wide open.
Over a video call from Tokyo,
vocal leader Junki Kono reminisces about the power of JO1's two November shows at the dome — his former employer. "I was impressed by the fact that I was seeing the same view but from completely different sides – from the perspective of a security guard to the one of an artist," he tells GRAMMY.com. "In the next dome concert, I want our fans to be more excited about our performance, and I want to show them something even better."

This sense of conviction has been ingrained in JO1's DNA since the outset. In 2019, each member bet on faith and auditioned for the inaugural season of "Produce 101 Japan," a television contest aimed at creating a boy group chosen by the public. After 12 nerve-wracking episodes, Takumi Kawanishi, Issei Mamehara, Sho Yonashiro, Ren Kawashiri, Junki Kono, Shosei Ohira, Ruki Shiroiwa, Shion Tsurubo, Sukai Kinjo, Syoya Kimata, and Keigo Sato were crowned JO1

However, the arrival of the COVID-19 pandemic forced the newly debuted group to build from scratch while their fans watched them grow from afar. Their tenacity prevailed and, today, JO1 is at a zenith where collective harmony coalesces with individual projects. 

The past 12 months have been a whirlwind journey. JO1 traveled to California for their first performance stateside at KCON LA 2023 and embarked on their second arena tour, which later expanded to Jakarta, Bangkok, Taipei, and Shanghai — their first concerts outside their home country. The tour drew a total of 200,000 attendees and led to a pair of encore shows at the Kyocera Dome. Moreover, aside from new music, their solo artistry was enhanced with acting roles and other creative pursuits.

And the group has no plans to slow down. "I know that many people have a final destination in mind when planning a trip, but for me and the rest of JO1, I'm not quite sure what that final destination is," says Shion Tsurubo. "I believe what's important is that we can enjoy the process and the journey itself."

The next horizon is their eighth extended play, HITCHHIKER. Confident and lively, the six-track production pulsates with versatility, and its funky title track, "Love seeker," is a sonic adventure where to be enamored is the ultimate goal. Or, as JO1's leader Sho Yonashiro puts it, "love for everything. For our songs, our fans, and our members."

As JO1 prepares to continue running "with top speed," they pull the break for a bit and unravel the most important year of their trajectory so far. Fasten your seatbelt.

This interview has been edited for clarity.

Developing Their Artistry From The Stage To The Silver Screen

Ruki Shiroiwa: Seiji, my character [from the film You Made My Dawn], is very free-spirited, but he's also very realistic and believes that there's only life, so he does what he wants and clearly expresses what he thinks. I must say his perspective is very similar to how I live.

JO1's activities are also this way, and each performance is treated as if it's the last one. In a way, I was replicating the strength he has, which somehow also made me feel supported in all the work I did with JO1 [last year]. Seiji felt like a source of power.


Takumi Kawanishi: When [reflecting] on the current music market, it seems like there is a higher demand to create viral or trendy songs. But within that, there is always music and sounds you want to play and things you want to say. [Playing Kiyosumi in Buzzy Noise] made me realize that it's important for me to try my best to showcase the [message] that I want to convey [with my music] as much as possible.

[For my song "Heaven,"] I wrote what Kiyosumi would feel and think, and then tried to capture what I felt as Takumi Kawanishi. I had a slightly strange feeling of being both Kiyosumi and Takumi when I was writing the song, but I think that sentiment aligns with the emotional nature of the film.

Performing Stateside For The First Time At KCON LA 2023

Sukai Kinjo: We couldn't attend KCON LA when we were first invited in 2022 due to [some of us contracting] COVID-19, so when we heard that we could go the following year, we [asked] every member and the surrounding staff to stay indoors and not go outside at all. Going to KCON is a big step, so we asked our managers if we could take a break before the event to rest and [prioritize] our health.

Ren Kawashiri: We performed three songs, with the third one being a cover of "Super" by SEVENTEEN-san, and we felt the crowd's excitement increasing with each performance. Many people might not have known who JO1 was at first, but I think we were able to enjoy ourselves with the audience and have fun on stage that night. We all felt very welcomed.

Shion Tsurubo: There was a moment in the cover of "Super" where we had to lift Syoya as part of the choreography. My first thought was that I couldn't let him fall.

Syoya Kimata: I was very nervous! I could just imagine it would be so bad if I failed on stage [during my first time] in Los Angeles. I took extra care, so I was very happy when I landed [after they threw me into the air], and I continued dancing throughout the performance without worrying or thinking about it.

Junki Kono: I was proud of my members, and we were all satisfied after our performance ended. We loved Los Angeles and we actually did some filming and photoshoots around the city. We met many local people, and it was fantastic. I want to return sometime soon. I miss In-N-Out. [Laughs.]

Expanding Their Musicality On Their Third Album, EQUINOX

Takumi Kawanishi: The "colors" of JO1 have been changing little by little. During the EQUINOX era, we were allowed to produce music with a nostalgic feel, but it also had a "power-up" element. I believe everyone in our group was looking to convey this as well.

Shosei Ohira: This album has a wide range of styles. For instance, "Venus" has elegance in its melody, and "RadioVision" is a pop song with an old-fashioned, retro charm. We also had our unit songs – "Itty Bitty" and "Mad In Love." This is something that we didn't do in our previous releases, so we were able to show a new [artistic] side of JO1.

Sukai Kinjo: I believe that every time we release a new album, my vocal ability has improved a lot compared to the previous one. I will work even harder and try my best to bring my "miracle voice" to the world.

Seeing Asia On The BEYOND THE DARK Tour

Issei Mamehara: It was our first overseas tour, so I was very happy! The experience made me recognize that I love and enjoy performing with our fans, JAM, at a close distance. Jakarta was especially memorable because it was the first show, and even though there were some sound problems, JO1's performance covered it up.

Ruki Shiroiwa: We had some technical issues [in Jakarta] while performing "Venus" that caused the song to stop playing. However, we usually practice during rehearsals in case something like this happens. It became a real situation, so when the sound stopped, we all knew we had to continue dancing. Everyone who gathered in the concert venue also joined us by singing and livened things up, so it feels like a success that we were able to avoid some trouble.

Keigo Sato: The size of the venues was smaller compared to those in Japan, but we could feel the high pressure from the audience, and it was amazing.

Watching Their Dreams Become Reality At The Kyocera Dome

Shosei Ohira: It was our first time stepping onto the Kyocera Dome [as headliners], which was a stage that all the JO1 members admired. The moment I stood on [that stage], I felt my dream come true, and it was an unbelievable time. I experienced many things [in the past], and many people supported me before I got here, so I was really thankful.

Junki Kono: When I was working at the Kyocera Dome, the stage seemed to be shining, and the artists who filled the venue also looked radiant. I remember being impressed by the sound of the concerts — it shook my heart. I don’t know why, but I remember feeling like I could stand on that stage in the future, and I was telling everyone around me, including my colleagues, that I would make it happen.

[Performing at Kyocera Dome with JO1] was the moment when my efforts and words were rewarded. But I also understood that standing at the Kyocera Dome is not a goal but a passing point on the road to my dream. I found a new challenge from this experience — a dome tour.

Sho Yonashiro: When the stage doors opened, I felt like a hero. But at the same time, there was a feeling of nervousness because we were the protagonists [that day]. If we had made a mistake, Ren, our performance leader, would have been angry. [Laughs.]

Ruki Shiroiwa: The concert is now available on Amazon Prime Video in Japan, and I've already watched it. While on stage, I felt that everything went smoothly, and I was really happy. However, looking back, I noticed that there are also areas where we need to improve. In the future, if we perform at the Kyocera Dome [again] or the Tokyo Dome, we would like to increase the quality of the performance. 

Winning The Excellent Work Award At The 65th Japan Record Awards 

Issei Mamehara: During a period when we were looking to make exciting songs, we had the opportunity to do "Trigger," and it received the Excellent Work Award at the Japan Record Awards. We were really honored. I wouldn't go as far as calling it our representative song, but we would like many people to truly listen to it.

Keigo Sato: I'm still skeptical about why "Trigger" wasn't a title track. I knew it was going to go viral. [Laughs.]

Returning To "Kōhaku Uta Gassen," Japan's Biggest End-Of-The-Year Television Special

Sho Yonashiro: "Kōhaku" is a [major] television show in Japan, and we had the opportunity to be invited [to perform] for a second time. There are a lot of K-pop artists coming in [as guests], and we know there are some comparisons between us and them.

All I can think of is that we need to demonstrate we can be competitive and shouldn't be satisfied with our position. After being there for two years, we need to continue expanding our [performance] skills and be more charismatic on stage.

Ren Kawashiri: It would not be an exaggeration to say that our role as top batters [for the White Team] somewhat determined the show's momentum. Back in 2022, we didn't know what we were doing, so we just tried our best, but the second time around, we had more room to think about how to create a good ambience.

Heading Down A New Road With HITCHHIKER 

Keigo Sato: My favorite song [from HITCHHIKER] is "Lied to you" because up until this point, we didn't have a track with this kind of Western-style [flow]. The lyrics talk about heartbreak and the inability to express your feelings, and the singing is really great. It's very similar to an Olivia Rodrigo song.

Junki Kono: The bittersweet atmosphere of [our B-side] "Lemon Candy" illustrates the emotion of "I can do anything for you." These may be extreme words, but I put the message in the lyrics that I feel [about] you that strongly.

When I heard the song, I instantly knew that it was composed by Yonghwa-san [from CNBLUE] because it really conveyed his vibe. He taught me many things during the recording session, such as how to sing with more of my own personality, which made me a little nervous. 

Syoya Kimata: Our title track is called "Love seeker," and I believe our trajectory is like hitchhiking as we search for the love of the audience in Japan and people who don't know about JO1 yet. I hope we can continue spreading our music and gain more recognition, so we will keep working hard to achieve that.

Ren Kawashiri: I feel we have a common understanding that has developed over the past five years. We are taking advantage of the fact that we have 11 members, which, in some cases, may be considered too many people, but we believe that each one of us injects strength into the group.

Steering Towards A Bright Future

Sho Yonashiro: We still feel that we must become more famous – even though we have achieved a lot as a boy group [in Japan]. It's been almost five years since our [formation], and we have gained experience and grown significantly compared to our beginnings. However, when we look outside Japan, many don't know who JO1 is, and I think this is a challenge worth taking over and over again. 

Sukai Kinjo: JO1 is very strong and unique on stage, and that’s where we can show how powerful we are as a group. I think our artistic [essence] resonated well with people in Los Angeles, and we do have the potential to reach more international fans. I believe it will be a matter of time before we go viral around the world. [Laughs.]

Ren Kawashiri: We will be superstars!

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Tori Kelly
Tori Kelly

Photo: Sarah Morris/Getty Images for The Recording Academy

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Tori Kelly Gets “Unwrapped” For 'TORI' At GRAMMY U Event Showcasing Production & Recording Techniques From Her New Album

The singer stepped out for GRAMMY U's first "Unwrapped" event to give fans a look deep inside her new record, TORI. Joined by producer and collaborator Tenroc, the pair walked guests through the making of several tracks including "missin u" and "oceans."

GRAMMYs/May 21, 2024 - 10:11 pm

GRAMMY U members got a special treat from Tori Kelly when the singer (and Sing-er) took the stage for the first ever GRAMMY U "Unwrapped" event on May 15. Held at The Novo in downtown Los Angeles, the event brought together fans, music industry professionals, and students for a night that dove deep into the creative process behind Kelly’s brand new record, TORI. Amazon Music and Mastercard were participating sponsors for this event. 

Joined on stage by producer and collaborator Tenroc, Kelly took fans through a journey of several tracks from her new record, from inception to completion. Kelly discussed each track, aided by a video presentation and using stems to highlight special production techniques, musical intricacies, and cool little Easter eggs. The showcase was followed by a round of live questions from the audience, where Kelly dished about everything from her voiceover work to her pre-studio rituals, before grabbing a guitar and performing two new tracks: "High Water" and "Oceans." 

Here’s a glimpse into all the songs Kelly and Tenroc featured, from "Missin' U" to "Spruce."

"thing u do”

When it came time to make Tori, Kelly told the audience that she wanted to focus on "songs that make [you] wanna dance," and "songs that [anyone] can belt out in the car." Mainly collaborating just with Tenroc, Bellion, Clyde Lawrence, and Jordan Cohen, Kelly put together a record that's strongly influenced by late '90s and early '00s pop, with references to chirping Sidekick phones and plenty of nostalgic vocal effects. 

"missin u" in particular is interesting, not just because it was inspired by Craig David and the U.K. Garage sound — with Kelly taking special care to pronounce "garage" in true British fashion at the live event — but also because it was released in both its original form and as an R&B edit. The latter version is the one Kelly and Tenroc highlighted at the event, going through Kelly's vocal tracks, and really digging in on the remix's bridge, which Kelly wrote just for that track and recorded in her home studio.

Getting to see Tenroc's Logic Pro work on the big screen seemed to mesmerize everyone in attendance, with most marveling at the ease he seemed to have flicking through the dozens of stems, layers, and plug-ins. 

"missin u"

When it came time to make TORI, Kelly told the audience that she wanted to focus on "songs that make [you] wanna dance," and "songs that [anyone] can belt out in the car." Mainly collaborating just with Tenroc, Bellion, Clyde Lawrence, and Jordan Cohen, Kelly put together a record that's strongly influenced by late '90s and early '00s pop, with references to chirping Sidekick phones and plenty of nostalgic vocal effects.

In particular, "missin u" is interesting, not just because it was inspired by Craig David and the U.K. Garage sound — with Kelly taking special care to pronounce "garage" in true British fashion at the live event — but also because it was released in both its original form and as an R&B edit. The latter version is the one Kelly and Tenroc highlighted at the event, going through Kelly's vocal tracks, and really digging in on the remix's bridge, which Kelly wrote just for that track and recorded in her home studio.

Getting to see Tenroc's Logic Pro work on the big screen seemed to mesmerize everyone in attendance, with most marveling at the ease he seemed to have flicking through the dozens of stems, layers, and plug-ins. 

"shelter"

Talking about "shelter," Kelly described a sort of shorthand she'd developed with Tenroc, after working closely together over the past few years. She said they're at the point where they can communicate with "sounds" and "telepathy," a benefit she attributes to not switching producers throughout the making of her record.

Tenroc and Kelly used "shelter" to talk about the comping process, or the act of combining the best parts of different takes into a single track. Kelly said she typically does about five takes of a vocal track, all in different personas: one normal, one shyer, one wild, one with a lot of vocal runs, and one that's sort of a wild card. She can keep each take separate in her mind that way, remembering how she recorded a vowel slightly better in one take or gave a line a little grittier vocal texture in another. It's not something everyone can do, though, and Tenroc said it's truly amazing to witness in person — a fact the live audience could attest to. 

For Kelly, a lot of making TORI, was about exploring different tones and textures of her voice, she said. She'd sometimes start by doing an impression of a singer like Rihanna and Willow in one run, and then blend the inspired version with her own, stretching herself vocally. She demonstrated that kind of thing live at the show, doing off-the-cuff runs of bits of "Shelter" to talk about how they changed the way the word "plate" in the chorus. 

Tenroc also showed off how he used the Little Alterboy plug-in to alter Kelly's voice, turning the rap in "shelter," as well as the "you, you, you, you, you" bit into what sounds like a deep masculine voice, even though those lines were originally laid down by Kelly herself. 

"spruce"

When "spruce" was first being envisioned by Kelly and co-writer Casey Smith, it was a song called "truce" about making up with your loved one before going out on the town. Kelly had been wanting to make a "getting ready, girly song," though, and Bellion came into the studio one day with the idea of merging the two ideas in what became "spruce." 

Written over a loop made by Tenroc, "spruce" — featuring Kim Chaewon of K-Pop group LE SSERAFIM — is emblematic, Kelly said, of her effort to let go, change, and try new things in the studio. The production was inspired by Jai Paul and uses sidechain compression, which is when the level of one instrument or sound triggers a compressor to control the level of another sound. The crowd clearly seemed taken with the sound when Tenroc played examples of how it was used in the track, which he said he made in part with the Serum plugin. Kelly said the result feels fully "3-D," like you're "inside" the track rather than just listening along.

"same girl"

The last — and most personal —song on the record, "same girl," was mostly written by Kelly while she was on a plane. She wanted something that felt like it could close the record, and she recorded it live with Tenroc in her studio, where he also played piano. 

Kelly said the song was inspired by her love of various music styles and genres. She explained, "Coming up as an artist, I always felt a little insecure about trying to stay in one lane and be in one box. I love so many different genres. I'm inspired by so many different things." She continued, "And so finding my sound I always thought that was a bad thing... But I'm grateful for all these different genres I've been able to dabble in. This song was me being overwhelmed by people's opinions and letting it get to me a little bit while thinking of my career as a whole."

Kelly said that while she worried when she was writing that the lyrics would be too personal and too specific, she's had great feedback about the track, something that reminds her that, "Anytime you write about your own experience, someone else out there is going to be able to relate to it." 

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