Welcome to Forgotten Videos. Well, for some forgotten, for others just filed away, and for others still, a totally brand-new discovery. Whichever category you fall into, each week we'll feature a video that's possibly been collecting dust when what it really deserves is a fresh look. Or vice versa…. We're not here to judge, we just want to take you on a little trip down memory lane. Yep, you'll remember when hair was really that big, when drums were that up front in the mix, when video was young(er) and so were you.

Warren G And Nate Dogg
"Regulate"
1994

If you're on a mission trying to find Mr. Warren G, look no further than "Regulate" — the 1994 G-funk rap tune (with a gangster twist) that garnered Warren G and the late Nate Dogg a GRAMMY nomination for Best Rap Performance By A Duo Or Group. The song peaked at No. 2 on the Billboard Hot 100 and appears on the soundtrack for the 1994 film Above The Rim, as well as rapper Warren G's debut album, Regulate…G Funk Era, which hit No. 2 on the Billboard 200 and was certified triple platinum in 1995.

Born Warren Griffin III in Long Beach, Calif., Warren G was no stranger to the rap scene, growing up the stepbrother of GRAMMY-winning rapper/producer Dr. Dre and with the likes of rap doggs Nate and Snoop in the "LBC." Before stepping into the G-funk era, Warren G, Nate Dogg and Snoop Dogg formed the group 213 as an ode to what was then the Long Beach area code. All three would eventually go on to pursue separate careers, with Warren G later stepping into the role of producer for artists including MC Breed and 2Pac.

But Warren G and Nate Dogg were a team for "Regulate." The song features samples of the keyboard licks heard on Michael McDonald's 1982 "I Keep Forgettin' (Every Time You're Near)," lyrics that describe the rough-and-tumble neighborhood of East Long Beach, and brief scenes of 2Pac shooting hoops in Above The Rim. When Warren G and Nate Dogg find themselves in some kind of trouble around the corner of 21st Street and Lewis Avenue, they're left with no choice but to "regulate." Fortunately for them, they end up with a car full of girls and everything goes real swell. And in the end the duo bring it back to what regulatin' is really about — the music: "Chords, strings, we brings melody, G-funk/Where rhythm is life and life is rhythm."

The rhythm eventually ended for the duo as they severed ties after the success of "Regulate." Following Nate Dogg's death on March 15, Warren G paid his respects, saying, "It hurts me so much to see this. We been through a whole lot and that was my dog. He stayed down with me from the bottom to the top. All I can say is that was my friend, me him and Snoop was 213 from the balls to the walls."

Do you have a gangster twist? How about a Forgotten Video recommendation? Leave us a comment.

In the canon of West Coast hip-hop, Warren G’s debut album, Regulate: The G-Funk Era is considered one of the greatest.

Released on June 7, 1994, the album remains a perfect snapshot of the g-funk era, the popular subgenre of gangsta rap that was all the rage in the early- to mid '90s. "I created the genre, but I was introduced to it by Above the Law," Warren G tells GRAMMY.com. 

Headlining that album is of course, Warren G and Nate Dogg’s iconic track "Regulate," tapping that four-bar sample from Doobie Brother Michael McDonald’s "I Keep on Forgettin’." But the album features a number of other hits including "This D.J." and "So Many Ways," a remix version later appearing on the Bad Boys soundtrack.  

"Regulate" the single first arrived on the star-studded soundtrack for Above the Rim, released via Death Row Records in the spring of 1994, and sold over 2 million domestic copies in the year of its release. Then a few months later, Warren reintroduced "Regulate" on his inaugural album. The 12-track Regulate: The G-Funk Era provided a full vision of The Regulator's uber smooth brand of g-funk which rang out from the 213 all around the world.  

Thanks to pioneers like Above the Law, Dr. Dre, DJ Quik, and Warren G, g-funk (or gangsta funk) became the definitive sound of West Coast hip-hop. Regulate: The G-Funk Era was so impactful that it was even nominated for Best Rap Performance By A Duo Or Group at the 1995 GRAMMYs.

Like Dre's The Chronic, many continue to be drawn to Regulate’s depiction of Southern California life, replete with endless sunshine and maxed-out cars blasting pioneer speakers. Regulate is also the story of Warren G, a personal album which gives love to the community and people he came up with ("I played ball through the halls of CIS / With Snoop Dogg's big brother, call him Dirty Left," he raps on "This D.J.", referencing College Intermediate School in Long Beach ).

With Regulate, self-described "outlaw" Warren G made a platform for himself and some of his disciples. Album features the Twinz, an LBC duo consisting of twin brothers Deon and Dewayne Williams, and the Dove Shack, whose summer anthem "This is the Shack" (later reprised on the group’s own album with the same title a year later),  took the West Coast hip-hop world by storm. Though the great crooner Nate Dogg died more than a decade ago, 213, the Long Beach collective of Warren G, Snoop Dogg and Nate Dogg lives on. Warren and Snoop just released the single "Cali 2 Canada," in advance of an upcoming tour. 

Regulate was Warren G's first release after effectively being exiled from Death Row Records, where his halfbrother and mentor Dr. Dre, not to mention Long Beach pals Snoop Dogg and Nate Dogg thrived. Warren signed with Def Jam Records in 1994,  and his debut release helped save the label from serious debt: Regulate: The G-Funk Era sold 3 million copies in the U.S. and debuted at No. 2 on the U.S. Billboard Top 200 albums chart.  

As we look back on 30 years since Regulate the G-Funk Era, GRAMMY.com connected with Warren G himself to look back on five ways the album paved the way for west coast hip-hop today.  

It Solidified Long Beach As A Hip-Hop Mecca 

Warren G isn’t the first Long Beach rapper who made waves during this era. There’s Snoop, of course, as well as Missouri-born, Long-Beach raised Domino. But Regulate: The G-Funk  Era feels like a whole album about place, giving love to the LBC on every track with people and places like 21 and Lewis, King’s Park, the Voltron Crew, and Cal State Long Beach as Warren shouts them out on tracks like "Regulate" and "This D.J."

Warren acknowledges that there were the realities of the streets, but also plenty of fun to be had growing up, too, including listening to old records for hours together with his father. "Coming up in Long Beach was fun. We had a lot of sports. Lot of neighborhood activities as far as King’s Park," Warren G tells GRAMMY.com. "It was fun. It was dangerous. It was cool. It was my home."

Voltron Crew is Warren’s group of friends he used to sell candy with while having rap battles. Warren impressed the crew by rapping the lyrics to some of Dre's yet-to-be-released material, including "Cabbage Patch." "'Damn Warren, you’re harder than a motherf—a,'" he recalled his friends saying with a laugh.

And then there’s Warren’s beloved VIP Records on Pacific Coast Highway which Warren calls an LBC "landmark." He and his friends would walk down there after school to listen to music as one DJ after another queued up inside of the institution to spin. "It was just fun for us to be able to see that and listen to good music at the same time," Warren adds.

It Made Nate Dogg A Star 

The late great Nate Dogg was already on the rise on the West Coast with early vocals on Dre’s "Deeez Nuuuts," Mista Grimm ft. Warren G’s "Indo Smoke," and Snoop’s "Ain’t No Fun." But the titular track "Regulate" made him soar. While Nate is given a featured credit, he’s lockstep with Warren during the entire song, matching Warren’s lyricism with his own hybrid style of singing and rapping that had never been seen in hip-hop before and hasn’t been seen since. 

Back in those days, hip-hop often didn’t really promote its hookmen and women — much less feature them prominently in their music videos. (Consider Nate’s Bay Area contemporary Mike Marshall, who sings the hook on Luniz’s classic "I Got 5 On It," but unfortunately isn’t remembered beyond West Coast hip-hop diehards.) But Nate made himself seen and heard on "Regulate."

It’s no coincidence he went on to become the go-to hook singer in California and beyond, working with everyone from Tupac and Ludacris, to French hip-hop group Psy 4 de la Rime. Nate Dogg passed away in 2011 at age 41.

It Presented A Different Version Of West Coast Gangsta Rap 

When compared to some of his contemporaries, Regulate: The G-Funk Era focused less on hardcore themes in favor of keeping things light and smooth. Even "Regulate" itself — which is about Nate and Warren dealing with a carjacking on a cool and clear California night — the Mississippi-born crooner who grew up in a Gospel choir always had a way of keeping things mellow. 

Regulate: The G-Funk Era also speaks to the turbulent climate of ‘90s inner-city Los Angeles. While Dre’s The Chronic might be more overt about it, Warren goes there too on songs like on the album’s third single, "Do You See,"  whose beat mashes up Mtume’s "Juicy Fruit" and Junior’s "Mama Used to Say." Much of that song, Warren G says, is personal.

"I just talked about everything I was going through, ya know, Snoop being in jail," he recounts. "Mista Grimm is my dog. But he was doing things that just wasn’t cool…But I forgave him for all of that still. Even though I talked about it in the song. I forgave him 'cause that was my dog. He’s still my dog."  

"Do You See" speaks about realities beyond the LBC, too. It opens with a sample from Gil Scott-Heron’s 1976 fiery spoken word piece  "Bicentennial Blues": "The blues has always been totally American… as American as apple pie… the question is why?...Well, America provided the atmosphere."

"I had listened to that particular [song] and everything he said was what I was going through. It blew me away," Warren says. 

It Introduced Us The Dove Shack, Twinz & Jah Skillz 

After not being able to get footing in Death Row, Warren G struck out on his own. He built his own roster of lesser-known talent on G-Funk Music, under the parent label Def Jam Recordings, and brought in Dove Shack (C-Knight, Bo-Roc and 2Scoops), the Twinz, and Jah Skillz, part of the larger female group Da 5 Footaz —who all got the G-Child cosign. Each artist debuted on Regulate: The g-funk Era, with summertime anthem "This is The Shack," an album standout.

Many of Warren G's guest features went on to have their own careers. Dove Shack member C-Knight recently passed away and Bo-Roc, a crooner in his own right, went on to work with other West Coast legends like Richie Rich, Daz Dillinger, and Foesum. Twinz, meanwhile, turned bass-heavy feature "Recognize" into the full-fledged Conversation in 1995, a g-funk album that gave us one of Warren G’s greatest beats, "Journey Wit Me," featuring Bo-Roc. 

As for Jah Skillz, she’s front and center for the entirety of "Super Soul Sis," and wastes not a single word. Da 5 Footaz went on to appear on the Jason’s Lyric and Set It Off soundtracks. 

It Gave G-funk Its Timeless Credo 

A few people are credited for launching g-funk, but Warren G’s timeless credo: "g-funk, where rhythm is life and life is rhythm," in the waning moments of "Regulate" and "And Ya Don’t Stop"  remains a classic to this day.

On his 1997 sophomore album Take a Look Over Your Shoulder and 1999's I Want It All, Warren G always shouted out gangsta funk. He also stayed true to the sound that spread west coast hip-hop worldwide: By 2001, a couple of years after the g-funk era fully ended, Warren defiantly proclaimed that "g-funk is Here to Stay" on Return of the Regulator.  

In 2015, he even put out an EP, Regulate... G-Funk Era, Part II, featuring unreleased music with his longtime partner Nate. From 1994 through 2024, Warren has consistently carried the flag of g-funk, the original west coast sound that he helped cement with Regulate The g-funk Era, 30 years ago.

A Guide To Southern California Hip-Hop: Definitive Releases, Artists & Subgenres From L.A. & Beyond 

While significant attention was devoted to the celebration of hip-hop in 2023 — an acknowledgement of what is widely acknowledged as its 50th anniversary — another important anniversary in hip-hop is happening this year as well. Specifically, it’s been 30 years since 1994, when a new generation entered the music industry and set the genre on a course that in many ways continues until today.

There are many ways to look at 1994: lists of great albums (here’s a top 50 to get you started); a look back at what fans and tastemakers were actually listening to at the time; the best overlooked obscurities. But the best way to really understand why a single 365 three decades ago had such an impact is to narrow our focus to look at the important debut albums released that year. 

An artist’s or group’s debut is their entry into the wider musical conversation, their first full statement about who they are and where in the landscape they see themselves. The debuts released in 1994 — which include the Notorious B.I.G.'s Ready to Die, Nas' Illmatic and Southernplayalisticadillacmuzik from Outkast — were notable not only in their own right, but because of the insight they give us into wider trends in rap.

Read on for some of the ways that 1994's debut records demonstrated what was happening in rap at the time, and showed us the way forward. 

Hip-Hop Became More Than Just An East & West Coast Thing

The debut albums that moved rap music in 1994 were geographically varied, which was important for a music scene that was still, from a national perspective, largely tied to the media centers at the coasts. Yes, there were New York artists (Biggie and Nas most notably, as well as O.C., Jeru the Damaja, the Beatnuts, and Keith Murray). The West Coast G-funk domination, which began in late 1992 with Dr. Dre’s The Chronic, continued with Dre’s step brother Warren G. 

But the huge number of important debuts from other places around the country in 1994 showed that rap music had developed mature scenes in multiple cities — scenes that fans from around the country were starting to pay significant attention to.

To begin with, there was Houston. The Geto Boys were arguably the first artists from the city to gain national attention (and controversy) several years prior. By 1994, the city’s scene had expanded enough to allow a variety of notable debuts, of wildly different styles, to make their way into the marketplace.

Read more: A Guide To Texas Hip-Hop: Definitive Releases, Artists & Events

The Rap-A-Lot label that first brought the Geto Boys to the world’s attention branched out with Big Mike’s Somethin’ Serious and the Odd Squad’s Fadanuf Fa Erybody!! Both had bluesy, soulful sounds that were quickly becoming the label’s trademark — in no small part due to their main producers, N.O. Joe and Mike Dean. In addition, an entirely separate style centered around the slowed-down mixes of DJ Screw began to expand outside of the South Side with the debut release by Screwed Up Click member E.S.G.

There were also notable debut albums by artists and groups from Cleveland (Bone Thugs-N-Harmony, Creepin on ah Come Up), Oakland (Saafir and Casual), and of course Atlanta — more about that last one later.

1994 Saw The Pinnacle Of Boom-Bap

Popularized by KRS-One’s 1993 album Return of the Boom Bap, the term "boom bap" started as an onomatopoeic way of referring to the sound of a standard rap drum pattern — the "boom" of a kick drum on the downbeat, followed by the "bap" of a snare on the backbeat. 

The style that would grow to be associated with that name (though it was not much-used at the time) was at its apex in 1994. A handful of primarily East Coast producers and groups were beginning a new sonic conversation, using innovations like filtered bass lines while competing to see who could flip the now standard sample sources in ever-more creative ways. 

Most of the producers at the height of this style — DJ Premier, Buckwild, RZA, Large Professor, Pete Rock and the Beatnuts, to name a few — worked on notable debuts that year. Premier produced all of Jeru the Damaja’s The Sun Rises in the East. Buckwild helmed nearly the entirety of O.C.’s debut Word…Life. RZA was responsible for Method Man’s Tical. The Beatnuts took care of their own full-length Street Level. Easy Mo Bee and Premier both played a part in Biggie’s Ready to Die. And then there was Illmatic, which featured a veritable who’s who of production elites: Premier, L.E.S., Large Professor, Pete Rock, and Q-Tip.

The work the producers did on these records was some of the best of their respective careers. Even now, putting on tracks like O.C.’s "Time’s Up" (Buckwild), Jeru’s "Come Clean" (Premier), Meth’s "Bring the Pain" (RZA), Biggie’s "The What" (Easy Mo Bee), or Nas’ "The World Is Yours" (Pete Rock) will get heads nodding.

Major Releases Balanced Street Sounds & Commercial Appeal

"Rap is not pop/If you call it that, then stop," spit Q-Tip on 1991’s "Check the Rhime." Two years later, De La Soul were adamant that "It might blow up, but it won’t go pop." In 1994, the division between rap and pop — under attack at least since Biz Markie made something for the radio back in the ‘80s — began to collapse entirely thanks to the team of the Notorious B.I.G. and his label head and producer Sean "Puffy" Combs. 

Biggie was the hardcore rhymer who wanted to impress his peers while spitting about "Party & Bulls—." Puff was the businessman who wanted his artist to sell millions and be on the radio. The result of their yin-and-yang was Ready to Die, an album that perfectly balanced these ambitions. 

This template — hardcore songs like "Machine Gun Funk" for the die-hards, sing-a-longs like "Juicy" for the newly curious — is one that Big’s good friend Jay-Z would employ while climbing to his current iconic status. 

Solo Stars Broke Out Of Crews

One major thing that happened in 1994 is that new artists were created not out of whole cloth, but out of existing rap crews. Warren G exploded into stardom with his debut Regulate… G Funk Era. He came out of the Death Row Records axis — he was Dre’s stepbrother, and had been in a group with a pre-fame Snoop Dogg. Across the country, Method Man sprang out of the Wu-Tang collective and within a year had his own hit single with "I’ll Be There For You/You’re All I Need To Get By." 

Anyone who listened to the Odd Squad’s album could tell that there was a group member bound for solo success: Devin the Dude. Keith Murray popped out of the Def Squad. Casual came out of the Bay Area’s Hieroglyphics. 

Read more: A Guide To Bay Area Hip-Hop: Definitive Releases, Artists & Subgenres From Northern California

This would be the model for years to come: Create a group of artists and attempt, one by one, to break them out as stars. You could see it in Roc-a-fella, Ruff Ryders, and countless other crews towards the end of the ‘90s and the beginning of the new millennium.

Multi-Producer Albums Began To Dominate

Illmatic was not the first rap album to feature multiple prominent producers. However, it quickly became the most influential. The album’s near-universal critical acclaim — it earned a perfect five-mic score in The Source — meant that its strategy of gathering all of the top production talent together for one album would quickly become the standard. 

Within less than a decade, the production credits on major rap albums would begin to look nearly identical: names like the Neptunes, Timbaland, Premier, Kanye West, and the Trackmasters would pop up on album after album. By the time Jay-Z said he’d get you "bling like the Neptunes sound," it became de rigueur to have a Neptunes beat on your album, and to fill out the rest of the tracklist with other big names (and perhaps a few lesser-known ones to save money).

The South Got Something To Say

If there’s one city that can safely be said to be the center of rap music for the past decade or so, it’s Atlanta. While the ATL has had rappers of note since Shy-D and Raheem the Dream, it was a group that debuted in 1994 that really set the stage for the city’s takeover.

Outkast’s Southernplayalisticadillacmuzik was the work of two young, ambitious teenagers, along with the production collective Organized Noize. The group’s first video was directed by none other than Puffy. Biggie fell so in love with the city that he toyed with moving there. 

Outkast's debut album won Best New Artist and Best New Rap of the Year at the 1995 Source Awards, though the duo of André 3000 and Big Boi walked on stage to accept their award to a chorus of boos. The disrespect only pushed André to affirm the South's place on the rap map, famously telling the audience, "The South got something to say." 

Read more: A Guide To Southern Hip-Hop: Definitive Releases, Artists & Subgenres From The Dirty South

Outkast’s success meant that they kept on making innovative albums for several more years, as did other members of their Dungeon Family crew. This brought energy and attention to the city, as did the success of Jermain Dupri’s So So Def label. Then came the "snap" movement of the 2000s, and of course trap music, which had its roots in aughts-era Atlanta artists like T.I. and producers like Shawty Redd and DJ Toomp. 

But in the 2010s a new artist would make Atlanta explode, and he traced his lineage straight back to the Dungeon. Future is the first cousin of Organized Noize member Rico Wade, and was part of the so-called "second generation" of the Dungeon Family back when he went by "Meathead." His world-beating success over the past decade-plus has been a cornerstone in Atlanta’s rise to the top of the rap world. Young Thug, who has cited Future as an influence, has sparked a veritable ecosystem of sound-alikes and proteges, some of whom have themselves gone on to be major artists. 

Atlanta’s reign at the top of the rap world, some theorize, may finally be coming to an end, at least in part because of police pressure. But the city has had a decade-plus run as the de facto capital of rap, and that’s thanks in no small part to Outkast. 

Why 1998 Was Hip-Hop's Most Mature Year: From The Rise Of The Underground To Artist Masterworks

This article was updated Sunday, Dec. 10, to add the full performer lineup.

The massive lineup for the "A GRAMMY Salute to 50 Years of Hip-Hop" live concert special just got bigger and more legendary with the addition of rap icons and next-gen hip-hop superstars: 2 Chainz, T.I., Gunna, Too $hort, Latto, E-40, Big Daddy Kane, GloRilla, Juvenile, Three 6 Mafia, Cypress Hill, Jeezy, DJ Quik, MC Lyte, Roxanne Shanté, Warren G, YG, Digable Planets, Arrested Development, Spinderella, Black Sheep, and Luniz have all been added to the lineup.

They join previously announced performers Black Thought, Bun B, Common, De La Soul, Jermaine Dupri, J.J. Fad, Talib Kweli, The Lady Of Rage, LL COOL J, MC Sha-Rock, Monie Love, The Pharcyde, Queen Latifah, Questlove, Rakim, Remy Ma, Uncle Luke, and Yo-Yo, who will perform at a once-in-a-lifetime live concert special celebrating the 50th anniversary of hip-hop, which the Recording Academy is honoring all year long across 2023. See the full performer lineup.

Read More: 50 Artists Who Changed Rap: Jay-Z, The Notorious B.I.G., Dr. Dre, Nicki Minaj, Kendrick Lamar, Eminem & More

Airing Sunday, Dec. 10, at 8:30 p.m. ET/8 p.m. PT on the CBS Television Network and streaming live and on demand on Paramount+, "A GRAMMY Salute to 50 Years of Hip-Hop" is a two-hour live concert special that will showcase the profound history of hip-hop and celebrate the genre's monumental cultural impact around the world. The special will feature exclusive performances from hip-hop legends and GRAMMY-winning artists and much more.

The live concert comprising the "A GRAMMY Salute To 50 Years Of Hip-Hop" special, which is open to the public, will take place on Wednesday, Nov. 8, at YouTube Theater at Hollywood Park in Inglewood, California. Footage from the concert will then air on Sunday, Dec. 10, as a live concert TV special.

Tickets for the "A GRAMMY Salute To 50 Years Of Hip-Hop" live concert are available to the public now.

Full concert details are below:

Concert:
Wednesday, Nov. 8, 2023 (tonight)
Doors: 6 p.m. PT
Concert: 7 p.m. PT          

Venue:
YouTube Theater
1011 Stadium Dr.
Inglewood, CA 90305

Full List Of Confirmed Performers For "A GRAMMY Salute To 50 Years Of Hip-Hop": 

2 Chainz

Akon

Arrested Development

Battlecat

Big Daddy Kane

Black Sheep

Black Thought

Blaqbonez

Boosie Badazz

Bun B

Chance The Rapper

Coi LeRay

Common

Cypress Hill

D-Nice

De La Soul

Digable Planets

DJ Diamond Kuts

DJ Greg Street

DJ Jazzy Jeff and the Fresh Prince

DJ Quik

DJ Trauma

Doug E. Fresh

E-40

GloRilla

Gunna

J.J. Fad

Jeezy

Jermaine Dupri

Kool DJ Red Alert

The Lady of Rage

Latto

LL Cool J

Luniz

MC Lyte

MC Sha-Rock

Monie Love

Mustard

Nelly

The Pharcyde

Public Enemy

Queen Latifah

Questlove

Rakim

Remy Ma

Rick Ross

Roddy Ricch

Roxanne Shanté

Spinderella

Styles P

T.I.

Talib Kweli

Three 6 Mafia

Too $hort

Tyga

Uncle Luke

Warren G

YG

Yo-Yo

^Names in bold indicate newly added artists.

Purchase tickets here.

Stay tuned to GRAMMY.com for more news and updates about "A GRAMMY Salute to 50 Years of Hip-Hop."

A GRAMMY Salute to 50 Years of Hip-Hop is produced by Jesse Collins Entertainment. Jesse Collins, Shawn Gee, Dionne Harmon, Claudine Joseph, LL COOL J, Fatima Robinson, Jeannae Rouzan-Clay, and Ahmir "Questlove" Thompson for Two One Five Entertainment serve as executive producers and Marcelo Gama as director of the special.

Hip-Hop Just Rang In 50 Years As A Genre. What Will Its Next 50 Years Look Like?

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news? The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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