On Jan. 12 Bulova and the Recording Academy announced a new limited-edition timepiece to debut on Jan. 27 at a special GRAMMY Week "Tune of Time" event — Saturday, the day before the 60th GRAMMY Awards — featuring a performance by three-time GRAMMY winner Nile Rodgers and Chic followed by an interview with Rodgers by GRAMMY Museum Executive Director Scott Goldman.
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The multilayered tone of the timepiece's stainless steel case shines with the unique alloy GRAMMIUM created by John Billings, the man who makes the lustrous GRAMMY statues.
"We're thrilled to continue this extraordinary partnership with Bulova, and to commemorate our milestone anniversary with a special limited-edition timepiece that will be presented to all 60th GRAMMY winners," said Recording Academy Chief Marketing Officer Evan Greene.
Bulova Limited Edition 60th Anniversary GRAMMY Timepiece
The Limited-Edition 60th Anniversary GRAMMY Timepiece retails for $1,150 and will be available exclusively at Macy's Herald Square and Macys.com. Its medallion dial showcases the New York City skyline beneath the 60th-anniversary design detail. At the "Tune of Time" event, Rodgers and Goldman will also discuss an upcoming special project and advertising campaign for the spring.