meta-scriptMogul Moment: How Quincy Jones Became An Architect Of Black Music | GRAMMY.com
Quincy Jones

Quincy Jones

Photo: Rebecca Sapp/Stringer via Getty Images

news

Mogul Moment: How Quincy Jones Became An Architect Of Black Music

In his work, which spans seven decades and counting in the business, Quincy Jones has proved time and time again that Black music is America's music

GRAMMYs/Mar 5, 2021 - 04:51 am

Ahead of Quincy Jones' appearance at the Inaugural Black Music Collective GRAMMY Week Celebration during GRAMMY Week 2021, GRAMMY.com explores how the producer, composer and arranger built a launchpad for some of the most revolutionary voices in Black American music.

Quincy Jones has the stories of a townful of people put together. He's eaten rats to survive, attended his own funeral and claims to know who actually shot JFK. He can show you a scar on his temple where an icepick nailed him—and another on his hand thanks to a switchblade. In between, he's helped Dizzy Gillespie, Ray Charles, George Benson, Michael Jackson, Donna Summer and scores of others make some of the most beloved music of the 20th century.

All those artists happen to be Black, and Jones understands profoundly their work's vitality to the American fabric. Between working on classic films like 1966's Walk, Don't Run, 1967's In The Heat of the Night and 1969's The Italian Job; producing bubblegum hits like Lesley Gore's "It's My Party"; and co-producing the celebrity smorgasbord "We Are The World," Jones has spearheaded quintessential Black American albums like Ella Fitzgerald’s and Count Basie’s Ella and Basie, Michael Jackson’s Thriller and George Benson’s Give Me the Night.

In his work, which spans seven decades and counting in the business, Jones has proved time and time again that Black music is America's music. For his trouble, he's collected 28 GRAMMY Awards, 80 nominations and a GRAMMY Legend Award. Ahead of his appearance next at the Inaugural Black Music Collective Event, a virtual event focused on amplifying Black voices, during GRAMMY Week 2021, it's worth noting how Jones helped architect Black music throughout his career.

"I believe that a hundred years from now when people look back at the 20th century, they will look at Miles, Bird, Clifford Brown, Ella and Dizzy, among [other] elders as our Mozarts, our Chopins, our Bachs and Beethovens," Jones told NPR's “Fresh Air” in 2001. (He worked or hobnobbed with all five of those Black geniuses.) "I only hope that one day, America will recognize what the rest of the world already has known, that our indigenous music—gospel, blues, jazz and R&B—is the heart and soul of all popular music; and that we cannot afford to let this legacy slip into obscurity, I'm telling you."

That elevation of Black expression is the headline of Jones' life and work. Here's how it became that way.

For Quincy Jones, Music Changed Everything

On March 14, 1933, Jones was born on the wrong side of town during the worst economic downturn in history. "I wasn't born in Bel Air, man. I'm from the South Side of Chicago," he told Dr. Dre in the 2018 Netflix documentary Quincy, citing an area with a history of violence and poverty. "In the '30s, man, during the Depression, damn, you kidding? We lost my mother when I was seven, and my brother and I, we were like street rats." At first, he didn’t have musical dreams, but those of a life of crime: "I wanted to be a gangster 'til I was 11. You want to be what you see, and that's all we ever saw."

With his mother was in and out of mental institutions, Jones and his brother Lloyd stayed at his grandmother's—a former slave’s—house without electricity or running water. According to his 2001 autobiography Q, they were so impoverished that she fed the boys "mustard greens, okra, possum, chickens and rats, and me and Lloyd ate them all."

Jones’ mother, who often sang religious songs, introduced a young Jones to music. "When I was five or six, back in Chicago, there was this lady named Lucy Jackson who used to play stride piano in the apartment next door, and I listened to her all the time right through the walls," Jones told PBS in 2005. Plus, a next-door neighbor, Lucy Jackson, played stride piano next door; Jones kept an ear to the wall.

When Jones was 10, the family moved to Bremerton, Washington. In his early teens, they relocated to Seattle, where Jones caught word of a skinny, Black 16-year-old kid in town with frightening musical talent. "[He] played his ass off. He played piano and sang like Nat 'King' Cole and Charles Brown," Jones remembered in Q. "He said his name was Ray Charles, and it was love at first instinct for both of us."

Despite Charles' blindness, he was utterly self-reliant, renting an apartment, going steady with a girlfriend and shopping, cooking and laundering for himself. His independence and creativity were galvanizing to Jones, illuminating a path he would follow for the rest of his life.

"Ray was a role model at a time when I had few. He understood the world in ways I didn't," Jones wrote in Q. "He'd say, 'Every music has its own soul, Quincy. It doesn't matter what style it is, be true to it.' He refused to put limits on himself."

Soon after, Jones enrolled at Garfield High School, where he honed his craft as a trumpeter and arranger. He earned a scholarship at Seattle University, transferred to Berklee College of Music in Boston, traveled with the future GRAMMY Special Merit Award Honoree Lionel Hampton's band at age 20. From there, he was off to the races.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//eabAnUxDDxA' frameborder='0' allowfullscreen></iframe></div>

Of course, Charles went on to live up to his maxim of artistic limitlessness, cross-pollinating R&B, soul, blues, gospel, jazz, and even country music, on 1962's Modern Sounds in Country and Western Music. And Jones remained an integral part of his story, writing and arranging "The Ray" for 1957's The Great Ray Charles. Heavy, bluesy and swinging, the tune telegraphs Jones' admiration for The Genius.

Jones Alters Rock ‘N’ Roll

Fast-forward five years: Jones was in the midst of a fruitful stint as a writer and arranger for the Count Basie Orchestra, on albums like 1959's Basie One More Time and 1960's String Along With Basie

Meanwhile, over in rock 'n' roll, an extinction event had hit. Buddy Holly was dead, Chuck Berry was in prison, Jerry Lee Lewis was in the hot seat for a marriage scandal, and a post-service Elvis Presley was flailing from one lightweight flick to the next. Little Richard, for his part, had become born again and forsaken rock 'n' roll, pivoting to Jesus with 1960's austere Pray Along With Little Richard.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//7OmL4p5gwZk' frameborder='0' allowfullscreen></iframe></div>

Understanding that his earlier, cat-in-heat hits like "Tutti Frutti" and "Long Tall Sally" had a lot in common with gospel music, Jones lit a fire under Richard by way of 1962's The King of the Gospel Singers, a project he joined via Richard’s old producer Bumps Blackwell. 

Over Jones’ revved-up arrangements, Richard sounded less self-righteous and more tapped into the wild, frenzied heart of holy devotion.

Deeper Into Jazz…

Ever since he was a kid, Jones had been a fan of bebop, a harmonically advanced, blisteringly fast form of small-group jazz. The virtuosic trumpeter, composer and educator Dizzy Gillespie was one of the style's principal architects.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//O2gzNvDeX3A' frameborder='0' allowfullscreen></iframe></div>

Come 1963, and Jones would produce his hero's excellent 1963 album New Wave!. The album braids American mainstays (W.C. Handy's "Careless Love") with bossa nova standards (Antônio Carlos Jobim's "One Note Samba"). As a whole, it provides as effective a gateway as any into Gillespie's innovations in the Afro-Cuban sphere.

...And Soul & Pop

For the rest of the decade, Jones arranged for Black vocal dynamos Shirley Horn, Dinah Washington and Sarah Vaughan

In 1973, Jones produced Aretha Franklin's Hey Now Hey (The Other Side of the Sky), which is neither as muscular as her peak work nor as luxurious as '80s albums like Jump To It. Regardless, that in-betweenness—and the strength of its material—makes Hey Now Hey an intriguing look at the Queen of Soul in a state of transition.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//tPBDMihPRJA' frameborder='0' allowfullscreen></iframe></div>

At the time, two members of Jones' band were George "Lightnin' Licks" and Louis E. "Thunder Thumbs" Johnson, known as The Brothers Johnson. Jones went on to produce four successful albums for the brothers. Three singles in particular—1976's "I'll Be Good to You," 1977's Shuggie Otis cover "Strawberry Letter 23" and 1980's "Stomp!"—all topped the Hot R&B Charts and remained classic examples of Jones’ contributions to Black music.

Enter Michael Jackson

Around this time, Jones was highly active in film. While working as a music supervisor and producer on 1978's The Wiz, a film adaptation of the Broadway musical of the same name, he was impressed by the precocious co-star Michael Jackson, who had already made waves in The Jackson 5.

After filming wrapped, Jackson told his label, Epic Records, and managers, Freddie DeMann and Ron Weisner, that he wanted Jones to produce for him.

"[T]his was 1977 and disco reigned supreme," Jones wrote in Q. "The word was, 'Quincy Jones is too jazzy and has only produced dance hits with The Brothers Johnson.' When Jackson approached Jones about this, he laid the young singer's anxieties to rest: "If it's meant for us to work together, God will make it happen. Don't worry about it." (In the meantime, Jones produced 1979's funk-soul gem Masterjam by Rufus and Chaka Khan.)

The music the pair made together may prove the existence of a higher power: Jones produced 1979's Off The Wall, 1982's Thriller and 1987's Bad.

"[W]orking with Quincy was such a wonderful thing," Jackson told Ebony in 2007, 25 years after Thriller’s release. "He lets you experiment, do your thing, and he's genius enough to stay out of the way of the music, and if there's an element to be added, he'll add it."

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//yURRmWtbTbo' frameborder='0' allowfullscreen></iframe></div>

By now, all three albums have been codified into pop culture. "Don't Stop 'Til You Get Enough" could compel a corpse to cut a rug, everyone who's watched TV has seen the "Thriller" video, and the exuberant "The Way You Make Me Feel" can still lift one out of a bedridden depression. Together, the three albums won more than a dozen GRAMMYs and were nominated for a pile of others.

Give Him The Night

While Jackson ascended in the pop world, the jazz guitar great George Benson began singing more and hewing more commercial, with Tommy LiPuma-helmed albums like 1976's Breezin', 1977's In Flight and 1979's Livin' Inside Your Love. In 1980, Jones partnered with Warner Bros. to form Qwest, a subsidiary label that gave him extraordinary creative freedom.

"Much to my luck, he still wanted to make a George Benson record," Benson said in 2014's Benson: The Autobiography. "Let me ask you this: Do you want to go for the throat?" Jones asked Benson. "Quincy, let's go for the throat, baby," he responded. "Let's go for the throat."

The result was 1980's career-making Give Me The Night, which garnered three GRAMMYs at the ceremony that year: Best Jazz Performance, Male for "Moody's Mood"; Best R&B Instrumental Performance for "Off Broadway"; and Best R&B Performance, Male for the title track.

Jones has been wildly active ever since. In 1993, he convinced Miles Davis to take a rare look back at his modal-jazz years with Miles and Quincy Live at Montreaux, recorded mere months before Davis's death. In the ensuing decades, he's produced concerts and TV, given no-holds-barred interviews, and soaked up his stature as a titan in the music industry.

In 2018, when Vulture asked Jones if he could snap his fingers and fix one problem in the country, one word flashed in his mind. "Racism," he responded. "I’ve been watching it a long time—the ’30s to now. We’ve come a long way but we’ve got a long way to go. The South has always been fucked up, but you know where you stand. The racism in the North is disguised. You never know where you stand.

"People are fighting it," he added, with Charlottesville in the immediate rearview. "God is pushing the bad in our face to make people fight back."

America may remain in the thick of a racial reckoning, but all the while, Jones has tirelessly facilitated and championed artists of color. He’s seemingly lived a hundred lifetimes and been a force for good in numberless ways. 

But when he brought the best out of his fellow Black American visionaries, that’s when he really went for the throat.

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://www.youtube.com/embed//Omnpu8mzX4c' frameborder='0' allowfullscreen></iframe></div>

Recording Academy Announces Official GRAMMY Week 2021 Events

Mike Piacentini
Mike Piacentini

Photo: Screenshot from video

video

Family Matters: How Mike Piacentini’s Family Fuels His Success As His Biggest Champions

Mastering engineer Mike Piacentini shares how his family supported his career, from switching to a music major in college to accompanying him to the GRAMMY ceremony for his Best Immersive Album nomination.

GRAMMYs/Apr 26, 2024 - 07:17 pm

Since Mike Piacentini’s switch from computer science to audio engineering in college, his family has been his biggest champions. So, when he received his nomination for Best Immersive Album for Madison Beer's pop album Silence Between Songs, at the 2024 GRAMMYs, it was a no-brainer to invite his parents and wife.

“He’s always been into music. He had his own band, so [the shift] wasn’t surprising at all,” Piacentini’s mother says in the newest episode of Family Matters. “He’s very talented. I knew one day he would be here. It’s great to see it actually happen.”

In homage to his parents’ support, Piacentini offered to let his father write a short but simple acceptance in case he won: “Thank you, Mom and Dad,” he jokes.

Alongside his blood relatives, Piacentini also had support from his colleague Sean Brennan. "It's a tremendous honor, especially to be here with [Piacentini]. We work day in and day out in the studio," Brennan explains. "He's someone who's always there."

Press play on the video above to learn more about Mike Piacentini's support system, and remember to check back to GRAMMY.com for more new episodes of Family Matters.

How Madison Beer Broke Free From Pressures Of Internet Fame & Created Her New Album 'Silence Between Songs'

Photo of country singer/artist Anne Wilson wearing a brown jacket with pink designs, a white shirt, and light blue jeans.
Anne Wilson

Photo: Robby Klein

feature

Anne Wilson Found Faith In Music After Her Brother’s Death. Now She’s One Of Country’s Young Stars: "His Tragedy Wasn’t Wasted"

The Kentucky-based musician first arrived on the scene as a Christian artist in 2022. On her new album 'Rebel,' the singer/songwriter star melds the sounds of her "true north" with a mainstream country sensibility.

GRAMMYs/Apr 18, 2024 - 02:40 pm

After breaking out in the world of contemporary Christian music, Anne Wilson wants to take the country world by storm. 

Out April 19, Wilson's sophomore album embraces the many aspects of her self. Rebel sees the Kentuckian lean into her country and horse farm roots just as she leans into her faith — a subject already deeply intertwined in country music — more than ever before. 

"I’ve never viewed it as switching over to country or leaving Christian music," Wilson tells GRAMMY.com. "With this new record I wanted to write something that was faith-based but also broad enough to positively impact people who don’t have a strong faith as well."

Rebel is just the latest chapter in a journey of triumph and glory first set into motion by tragedy. Wilson started playing piano when she was six but didn’t begin taking it more seriously until the sudden death of her older brother, Jacob Wilson, in 2017. Despite the weight of the moment, Wilson, then 15, returned to the piano to channel her grief — a move that culminated in her first live singing performance when she belted out Hillsong Worship’s "What A Beautiful Name" at his funeral.

"My life forever changed in that moment," admits Wilson. "I already knew that life was very short on this side and that we only have a small window of time here so I wanted to make mine count. It was a special, but really hard moment that has gone on to spawn my entire career. Hearing just how much my songs have impacted fans makes me feel like his tragedy wasn’t wasted and that it was used for good."

Soon after she posted a cover of "What A Beautiful Name" to YouTube that netted over 800,000 views and caught the attention of the brass at Capitol Christian Music Group, who promptly signed her to a deal. Her first release with them, My Jesus, earned a GRAMMY nomination in 2023 for Best Contemporary Christian Music Album in addition to its title track hitting the top spot on Billboard’s Christian Airplay chart. 

Similar to My Jesus, Rebel sees Wilson doubling down on her religious roots while continuing to preserve the memory of her beloved brother. Although she grew up in a devout Christian household in Lexington, Kentucky, Wilson says that she didn’t fully connect with her faith until Jacob’s passing. 

Nowadays she couldn’t see herself living without it.

"When it came to dealing with the loss and tragedy of my brother I knew I couldn’t have survived that without [faith]," she says. "As I started writing songs and moved to Nashville my faith quickly became everything to me."

The 16-song project hits the bullseye between contemporary Christian and country twang, with an assist from special guests including Chris Tomlin ("The Cross"), Jordan Davis ("Country Gold") and Lainey Wilson ("Praying Woman"). Of the Lainey feature, Wilson says the two wrote "Praying Woman" upon their first day of meeting, with the elder Wilson growing into big sister and mentor of sorts for Anne. The song was inspired by the power of prayer Wilson and Lainey each experienced from their mothers growing up.

"We’d been talking about memories from growing up and remembering our mother’s coming into our rooms, getting on their knees and praying for us," recalls Wilson. "There was a conviction in how they prayed and expected them to be answered that was so powerful and special that we wanted to capture the feeling of it in song."

Rebel's strong motherly influence continues on "Red Flag," a rockin' number that Anne Wilson wrote as guidance to her younger fan base about what to look for in lasting love. While she largely had to ad lib the concept, having no bad breakup or relationship experiences to pull from, many of the "green flags" she notes were the result of years of advice. Things like going to church, being down to Earth, hunting, fishing, and respecting the American flag were traits and hobbies Wilson's mother had been passing down to her for years.

"Growing up she was always teaching me about relationship red and green flags, what to expect and to never settle," explains Wilson. "I have a song on my last record called ‘Hey Girl’ that ['Red Flag' is] almost a continuation of. It started out as a fun joke and turned out to be an actual serious song about red flags that’s one of my favorites on the whole record."

Another tune that began lighthearted before adopting a more serious tone is "Songs About Whiskey." Playing into country music and her home state's obsession with songs about brown liquor, the upbeat banger is intended to instead illustrate how Wilson gets her high from G-O-D rather than A-B-V or C-B-D through lines like, "I guess I’m just kind of fixed on/ The only thing that’s ever fixed me/ That’s why I sing songs about Jesus/ Instead of singing songs about whiskey."

"It’s supposed to be fun, make you laugh and fill you with joy," describes Wilson. "But it’s also meant to show how my faith is my true north, not those other things that are going to try to fill you up, but never do."

Through all of Rebel Wilson not only proves how her faith is her true north, but also shows others yearning to get there a path toward. This feeling culminates on the record’s title track, which frames her open love of Jesus as an act of rebellion in today’s world. A lesson in "what it means to have faith, not backing down from it and clinging to what we know is true," Wilson says the song was also inspired by previously having a song turned away at Christian radio for sounding "too country."

"I’m not going to try to please Christian music and I’m not going to try to please country music, I’m just going to be who I’ve always been and let the songs fall where they want to," asserts Wilson. "That was fuel not just for the song, but going against the grain on this entire album to be my most authentic self yet."

At the end of the day, genre labels, accolades and being included in the Grand Ole Opry’s NextStage Class of 2024 are secondary to Wilson’s adoration for the man above and her brother who, albeit tragically, set her on the journey she’s on now.

"I want to make sure I’m honoring him in everything that I do," reflects Wilson, "because he’s the reason I started doing music in the first place." 

Inside Tyler Hubbard's New Album 'Strong': How He Perfectly Captured His "Really Sweet Season" Of Life

Genia Press Play Hero
Genia (right) performs for Press Play.

Photo: Courtesy of Genia

video

Press Play: Watch Genia Narrate The Pain Of Heartbreak In This Raw Performance Of "Dear Life"

R&B singer Genia offers an acoustic rendition of "Dear Life," one of the singles from her forthcoming mixtape, '4 AM In The Ville,' out April 19 via Def Jam.

GRAMMYs/Apr 9, 2024 - 05:00 pm

On "Dear Life," R&B singer Genia pens a farewell letter to her lover — while simultaneously reflecting on how the intense saga crumbled her.

"I can't take anymore/ Put my pride aside, thought you could save me," she cries in the first verse. "These days, I don't know what I need/ You destroy me from the inside out/ If I go off the deep end/ You'll be sure not to bring me back."

In this episode of Press Play, watch Genia deliver a stripped-down performance of the vulnerable track alongside her guitarist.

The California native released "Dear Life" on Nov. 10, via Def Jam Recordings. She has also dropped three more singles — "Like That," "Know!," and "Let Me Wander" — leading up to her sophomore mixtape, 4 AM In The Ville, on April 19. 4 AM is a sequel to her debut, 4 PM In The Ville; both projects are inspired by Genia's experience of growing up in Victorville, California.

""[The songs] explore the different stages of grief in a relationship," she revealed in an interview with Urban Magazine. "The second tape is really me touching on falling in love, betrayal, anger, and rape."

Watch the video above to hear Genia's acoustic performance of "Dear Life," and check back to GRAMMY.com for more new episodes of Press Play.

10 Ways TLC Shaped The Future Of R&B

Oliver Anthony performing in 2023
Oliver Anthony performs in Nashville, Tennessee in 2023.

Photo: Jason Kempin/Getty Images

interview

After Viral Fame, Oliver Anthony Bares His Soul With 'Hymnal Of A Troubled Man's Mind': "I Want To Truly Make A Difference"

On the heels of releasing his debut album, Oliver Anthony details how the project parallels his unexpected breakthrough hit, "Rich Men of North Richmond": music that's "as raw, from the heart and sincere as it can be."

GRAMMYs/Apr 5, 2024 - 06:20 pm

Last August, Oliver Anthony became the quintessential definition of overnight success. His working class anthem "Rich Men North of Richmond" went from viral sensation to history-making hit, helping the singer become the first to top the Billboard Hot 100 without any prior chart history.

But while "Richmond" showcases Anthony's brutally honest songwriting and raw delivery, its message and success are far from what define him. And he's proving just that with his debut album, 'Hymnal Of A Troubled Man's Mind.'

Helmed by Nashville superproducer Dave Cobb, the 18-track collection is rife with stories of addiction, depression, faith, and fury as Anthony documents the decade leading up to his unexpected rise to stardom (it also features eight Bible verses as interludes). A stark departure from "Richmond" in some ways and others not, the album is proof that his viral moment wasn't a fluke. 

One element that remains is Anthony's defiance of adhering to any cookie-cutter artist blueprint, which was further evidenced by the Easter Sunday arrival of Hymnal Of A Troubled Man's Mind. It's one of the many ways Anthony is showing that he's still fiercely independent, and that his unprecedented ascent hasn't changed the man he is or the music he makes.

"My day-to-day life hasn't changed a whole lot other than just not having to wake up for my job every morning," Anthony — who was born Christopher Anthony Lunsford, but pays tribute to his late grandfather with his stage name — admits. "I have this new career, but at the same time I don't know how long I'll be doing this either. At the end of the day I want to truly make a difference, not just play a bunch of shows to make a handful of executives a bunch of money only to get a pat on the back."

On the heels of releasing Hymnal Of A Troubled Man's Mind — and playing a sold-out hometown show — Lunsford spoke with GRAMMY.com about how he's navigating the balance between fame and privacy, and staying true to himself through it all.

Your stage name is your grandfather's name, so he clearly means a lot to you. Can you tell me a bit about the man Oliver Anthony was, and why he inspired you to pay tribute to him in such a way? 

Originally I was using his name as an alias because a lot of the songs I was writing talked about things my employer wouldn't approve of, like smoking pot. It was a way of hiding my identity so they couldn't Google my name and find everything. 

Another reason I did it is because we looked a lot alike. I'm the only redhead in the family other than him, and we're both 6'6" and left-handed. 

He was also just a very down-to-Earth guy. He never was one to talk much and never took the bait on politics and other stuff, he was always very down the middle. He was a hard worker too, taking a job later in life at a chemical plant where he moved up in the ranks despite being mostly self-taught. 

He was a role model of mine in many ways. During his final years, he experienced cognitive decline that made his death more of a slow goodbye. When I started writing all of these songs I was still really grieving his loss.

The full listing of your stage name, at least in the beginning, was Oliver Anthony Music. What was your intention with adding the "Music" part onto it?

The "music" is supposed to capture the timeless era from the beginning of the Industrial Revolution to into the late 60's and 70's. I'm not trying to paint it as an ideal time in American history by any means, but it was just a very real time. People weren't just living then, they were surviving. I wanted to capture that era of America before we became reliant on ordering everything from Amazon, going to the grocery store for all our food and depending on people on TV to tell us how to think, where to go or what to do.

That's what Oliver Anthony Music is supposed to encapsulate — that precious time in our history that, in certain parts of the country, still exists. When you go into rural Virginia, West Virginia, Kentucky and the Carolinas, it almost feels like time is slowed down a bit, almost like they're 20 or 30 years in the past. 

That's why we recorded this album on 1940's microphones inside an old church. We didn't even hire a photographer for the album cover. Instead we used a Polaroid camera that Dave Cobb had sitting in his drawer. This was never intended to have all the flash of modern production. It's supposed to just be as raw, from the heart and sincere as it can be.

Is "Rich Man's Gold" a song about your grandfather and how the circumstances of his upbringing shaped him into the man you remember? 

It also focuses on the contrast between the lifestyle we live now compared to the one we lived not long ago. The main verse in the song talks about how we weren't born to just pay bills and die. The point behind that is so many people today have encapsulated their lives in student loans, credit card debt, financing new vehicles they don't need, and buying big houses as a way of filling a void they'll never be able to fill. 

I think true fulfillment in life comes from basic things we overthink, like love and connection with our family, neighbors and friends, and just living a more purposeful life. A lot of us go to work at a job we don't really like because it pays the bills, even though it falls well outside our passion, leaving us only a couple hours a week to spend doing what we truly love. Then before you know it, you're old and die and that's it, you don't get another shot at it. 

Time is the most precious thing we have, and at any moment we don't really know how much left of it we have. The song really hones in on all that to show how a lot of people are alive, but they're not really living.

How has the overnight success you've experienced changed, or not changed, who you are as a person? 

I've kept a lot of my same friends and would say that my personal life hasn't changed a whole lot. I've still got the same s—ty Suburban with a salvage title and 330,000 miles on it, and the same s—ty clothes — although I have been able to put money into a few investments to set my family up with some financial security. But I've been really careful not to change my life a lot. 

I never, ever want to get to a point in my life where I feel like I'm better than everyone else. It makes me sick to my stomach just thinking about it. That's one thing that's been a problem from the beginning because I never wanted to get on Facebook and say "Hey, look at me!" When "Richmond" blew up, I didn't want to post a lot, and instead opted to let things run their course. But due to the monetization of social and online media, people were incentivized to make posts about me since I was a trending topic, with much of it being completely fabricated. 

So it's been a weird balance of figuring out how I can, with good conscience, keep my voice out there without being an attention seeker. It's a weird balance because if I'm not posting and speaking my mind, then somebody else pretending to be me is going to do it instead.

I really just want to use what little discernment I have to make decisions that I'll look back on in 20 or 30 years and feel proud of, and not like somebody strong-armed or pressured me into something that my heart wasn't into.

One of the ways you showed that after going viral was by promoting other amazing Appalachian artists that RadioWV has featured. Who are some Appalachian artists you've been listening to or think deserve a bigger platform for their music?

To be honest, what I listen to is pretty limited and is mostly made up of people who are dead. I mainly discover new music through YouTube videos — I don't have Spotify, Pandora or anything like that. I've had the chance to meet and talk with folks like Logan Halstead, and am a big fan of his work, though. 

It drives my wife absolutely crazy, but anytime we're in the truck together and I've got control of the dial I'm putting on Hank Jr., Waylon Jennings, Jerry Lee Lewis, Lightnin' Hopkins and random stuff like Cuban dance music. I like listening to a lot of old material and folk music from other countries. It just feels more real, and nobody is trying to shove it down my throat. 

At least when I'm listening to somebody who's dead, I know that they didn't manipulate me to somehow stumble across it like how so much is today with algorithms and pay-to-play. That's also what was so cool about "Richmond," because it blew up in such an organic way with no record label or management pushing it. 

Getting back to your original question about Appalachian artists, there's so many people from the region that would blow the doors off anyone on country radio right now, that most people may never actually get to enjoy because they simply aren't getting the exposure. I'd love to see things go back to the days of good music being played and bad music doesn't rather than it all being about how much money you've got behind the song.

You previously hinted at getting into ministry in the future, and this new album of yours is littered with Bible verses. With that in mind, what does your foundation in faith mean not only to your music, but who you are as a person? 

Leading up to everything that's happened, it's obvious from listening to my music that I was severely depressed and dealing with regular suicidal thoughts and anxiety attacks. Every part of my life, from my career to my marriage, my family and my future seemed very grim. I was in a bad place leaning on alcohol, like a lot of adult men do, because they have a tough time opening up about their struggles. 

At some point I got in touch with Draven Riffe from RadioWV and made plans to record a few songs on my property the following weekend. We got to talking about the personal issues going on in both our lives and how we'd both just decided to give our lives to God. I felt like I didn't have anything left in me, so I just told God that I've done things this long by myself and haven't been able to figure anything out, so please guide me where to go and show me what to do. 

I ended up recording seven songs with Draven that weekend, but the most special moment definitely came on "Richmond." As soon as we finished recording, I looked up at him, and we locked eyes. After a moment he said, "I know we just met and I don't want you to think I'm crazy, but I swear I could feel the presence of God with us when we recorded that." 

The song ended up doing what it did, but the icing on the cake came months later during my first show after going viral at the farmer's market where over 12,000, including Jamey Johnson, showed up. I talked with him afterward and he told me he had been off songwriting but that God spoke to him and told him he needed to meet me that day. To have one of my favorite artists of all-time show up at my first gig because God told him to after everything I'd been through, it became so clear to me that I was doing what I was meant to. 

A lot of people joke that they sell their souls to the devil, but in my case I truly feel like I've signed my soul to God. He put me here to give me purpose because my life had been without it up until then. 

I don't know that I'd even call myself a Christian, but I definitely believe in Jesus Christ and find a lot of wisdom in the timeless knowledge of The Bible. There's parts of Proverbs, Ecclesiastes, and Matthew — all of which have excerpts on the record — that are full of practical advice on living, whether it's with marriage or finances, lust or alcoholism, or even how to interact with your neighbor. That advice written many years ago is still so relevant in today's society even though most things are totally different. 

My first time in a church in 10 years was for our Easter show the other day, so I'm definitely not the church-going devout religious kind of person. I just got to a point in my life where I didn't have any other choice than to let God take control of things. You can see just how much change has happened since then — it's undeniable.

Aside from ministry, is there anything else you want to pursue with your newfound platform?

Our family just bought this old farm that was operational until a couple years ago. We're in the process now of getting it going again. Once it's operational we want to start educating the public and maybe bringing people out for workshops on gardening and other homesteading basics. 

I also want to partner with other people in that space, like Joel Salatin, or some of these YouTubers that are getting people excited about gardening on only a quarter-acre in their backyards. It tastes better than anything you can buy — even at a high-end grocery store — and can be done for little to nothing. It's so rewarding to do and something I hope to repopularize as part of this whole thing.

It sounds like you're really trying to practice what you preach in terms of what you sing about and how you embody that spirit in everything you do.

Music and my whole life in general is just trying to hold on to that beautiful, raw, less glorified and flashy way of living that's still readily available in this country. There's so much noise and everything moves so quick now that it's hard to slow your brain down enough to get excited about gardening, being outdoors and clearing the land or raising livestock. There is no instant gratification to that, it's a process. 

If you get on YouTube and scroll through 100 Shorts your mind will start going a million miles per hour, which makes it hard to want to slow down to clean up after some stupid cow afterward. It makes it very hard to integrate the two things together into how we live today. 

What has making this music taught you about yourself? 

One thing I've learned is that if I want to try to have good mental health and be a normal functioning member of society, I've got to create music. In the same way that some people use a journal to write out their thoughts, songwriting is how I'm able to get my feelings and perceptions out of my own head. When life is going really well, it's harder for me to write songs because usually my motivation stems from things going wrong. I could probably write some catchy lyrics, but they wouldn't mean anything to me. 

Everything I write about I feel deep down inside, which can also be said about some of my favorite songs. That's the beauty of music — writing it as a way to clear your head and listening to it to remind you that you're not alone.

8 Artists Bringing Traditional Country Music Back: Zach Top, Randall King, Emily Nenni & More On Why "What's Old Becomes Beloved Again"