meta-scriptThe Latin Recording Academy Announces 2023 Leading Ladies Of Entertainment Honorees: Mon Laferte, Róndine Alcalá, Simone Torres & Ana Villacorta López | GRAMMY.com
Latin Recording Academy Announces 2023 Leading Ladies Of Entertainment
(Clockwise) Mon Laferte, Simone Torres, Róndine Alcalá, Ana Villacorta López

Photos: Courtesy of the artist; Courtesy of Simone Torres; Courtesy of Róndine Alcalá; Victor Torres

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The Latin Recording Academy Announces 2023 Leading Ladies Of Entertainment Honorees: Mon Laferte, Róndine Alcalá, Simone Torres & Ana Villacorta López

Celebrating the achievements of professional women excelling in the fields of arts and Latin entertainment, Leading Ladies Of Entertainment will take place during Latin GRAMMY Week 2023 in Sevilla (Andalusia), Spain, on Monday, Nov. 13.

GRAMMYs/Aug 29, 2023 - 05:20 pm

Seven years ago, the Latin Recording Academy developed an initiative to honor and recognize professional and socially-conscious women within the arts and Latin entertainment fields. Today, the organization has announced its 2023 Leading Ladies Of Entertainment honorees, each of whom have made significant contributions and inspired the next generation of female leaders. 

 This year's honorees are:

  • Róndine Alcalá: Founder of RondenePR, a music and entertainment public relations firm

  • Mon Laferte: Singer/songwriter, multiple Latin GRAMMY winner and GRAMMY  nominee

  • Simone Torres: GRAMMY-nominated engineer and vocal producer

  • Ana Villacorta López: SVP Marketing and Promotion at Sony Music Entertainment Mexico

A private ceremony and luncheon celebrating the Leading Ladies' efforts will be held in Sevilla (Andalusia), Spain, on Monday, Nov. 13, as part of the marquee events for Latin GRAMMY Week 2023. 

"This diverse group of outstanding and successful women have made great contributions to Latin music," Latin Recording Academy CEO Manuel Abud said. "We are proud to celebrate them with this and other initiatives that seek to promote gender parity and honor the important role women play in the entertainment industry."  

El Corte Inglés, Viñas Familia Gil and Noteable by Spotify for Artists join the celebration as official sponsors; and the Ministry of Tourism, Culture and Sports of the Junta de Andalucía, with co-financing from European Funds, joins as institutional partner. 

For the third year, Notable will be making another special scholarship donation to the Latin GRAMMY Cultural Foundation's Scholarship Fund in support of future Latin music makers.

Forging opportunities for future generations is a core pillar of the program, and Leading Ladies of Entertainment has partnered with  She Is The Music — a global nonprofit working to increase the number of women in music — and the Latin GRAMMY Cultural Foundation on a collaborative mentorship program. Past Leading Ladies honorees will be invited to mentor a She Is The Music mentee. The partnership will build on last year's  Leading Ladies Connect TogetHER Mentorship Program.

Applications for the Leading Ladies of Entertainment Connect TogetHER Mentorship Program are now open through Friday, Sept. 29, 2023, at 11:59 p.m. E.T. Apply to the mentorship program now and read the guidelines. For any additional questions, email lgcf@grammy.com.  

Learn more about the Latin Recording Academy’s 2023 Leading Ladies of Entertainment honorees below:

Róndine Alcalá:

Róndine Alcalá, founder and owner of Rondene PR, started her career in public relations while working for international artist Luis Miguel in 1999 on his "Amarte Es Un Placer" world tour. Shortly after that she worked as senior publicist for a renowned PR firm in Los Angeles, where she developed and managed campaigns for superstars such as Alejandro Sanz, Shakira, Maná, Robi Draco Rosa, Enrique Iglesias, Ricardo Arjona, Sin Bandera, Alejandro Fernández and Julieta Venegas. Originally from Venezuela, Alcalá has contributed to the careers of global artists such as Ricky Martin, Juan Luis Guerra, Laura Pausini, Los Temerarios, Luis Fonsi, Soraya, Natalia Lafourcade, Pablo Alborán, Jesse & Joy and Camilo, as well as served corporate clients, at her own firm.

Mon Laferte:

Inside Norma Monserrat Bustamante Laferte also lives singer/songwriter and visual artist Mon Laferte. She began her career de ella performing popular songs in the streets of Viña del Mar, on the central Chilean coast, during her adolescence. This growth continued in Mexico, a country that welcomed her with open arms and where she was able to independently release her first two albums of hers, Desechable and Tornasol. A few years would pass before the arrival of the acclaimed Mon Laferte Vol.1 , an album with which she conquered not only an increasingly loyal, affectionate and large audience, but also several Latin GRAMMY nominations. New songs continued to appear over the years, until the 2021 release of the GRAMMY-nominated 1940 Carmen , her seventh album, as well as its predecessor Seis . Mon Laferte is an artist with a vision that goes beyond genres and ways of making music. This experimentation, overcoming the fear of trial and error, perseverance and, of course, her de ella talent, have made her one of the most beloved and influential Latin American female artists in the world.

Simone Torres:

GRAMMY and Diamond Award-nominated engineer and vocal producer Simone Torres has worked on records for artists like Cardi B, Camila Cabello, Becky G and Anitta. Some notable accomplishments include vocal producing Normani's "Motivation" and engineering Cardi B's "I Like It" and "Be Careful." Recently she's worked with Becky G on multiple records including her latest single "La Nena." She believes that her role de ella is to help bridge the gap between the technical and the creative aspects of making music. A Berklee College of Music graduate, Torres is known for her deft touch when it comes to vocal production. Beyond the studio, she works with organizations to create safe spaces that foster young women and gender expansive folks seeking music careers.
 
Ana Villacorta López:

Ana Villacorta López joined the music entertainment industry in 1981. After a brief stint at RCA, she worked for over a decade at EMI, primarily as Director of International Development in Spain. In 1993 she assumed the position of Regional Marketing Director at EMI and moved to Mexico. Five years later she joined BMG as Marketing Director of Ariola. After the merger with Sony, she took over as Marketing Director, and in 2015 she returned to Mexico as Senior Vice President. She has accompanied many artists in their careers, including Rocío Durcal, Julio Iglesias, Héroes del Silencio, Thalía, Fito Páez, Tony Bennett, Maná, One Direction, Vicente Fernández, Joaquín Sabina, Joan Manuel Serrat, Reik, Carlos Rivera and Camila.

**About She Is The Music:**

She Is The Music (SITM) is a global nonprofit working to increase the number of women in music and transform the gender landscape of the industry. Operating as a unifying network for the music business and beyond, SITM provides resources and support for female-focused initiatives, both through their own programs as well as external efforts worldwide. A first-of-its-kind collaboration, SITM is powered by industry-wide representation: creators, publishers, record labels, talent agencies, management companies, industry groups, think tanks, media companies, streaming services and more. Entertainment Industry Foundation serves as a partner. For more information, visit  sheisthemusic.org.

The Latin Recording Academy Announces Its 2023 Special Merit Award Honorees: Alex Acuña, Arturo Sandoval, Soda Stereo, Simone & More

Luiza Lian singing
Luiza Lian

Photo: Filipa Aurélio

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5 Artists Leading A New Wave Of Latin Trip-Hop & Downtempo: Céu, Natalia Clavier & More

As Latin GRAMMY winner Mon Laferte embarks on a U.S. tour of her new, trip-hop flavored album 'Autopoetica,' get to know five acts who are also fusing traditional Latin rhythms with downtempo beats.

GRAMMYs/May 6, 2024 - 01:54 pm

The explosive Latin music scene is moving in many directions: from brassy corridos tumbados to pounding perreo tracks. Yet another, slower movement is quietly brewing: Latin trip-hop and downtempo. 

Trip-hop originated in the 1990s and typically refers to downtempo music with a degree of electronic experimentation and an elusive sense of eeriness. While it's a contentious term that has been shunned by the very artists’ whose sound it was coined to describe (Portishead’s Geoff Barrow once tweeted "call it anything else but that";), it has been widely embraced in Latin America, which has imprinted on the genre since it’s infancy.

In 2001, the Franco-Argentine act Gotan Project poured tango into trip-hop musings to create their seminal record La revancha del Tango. Brazilian bossa nova has also featured heavily in the peripheral trip-hop scene: London-Brazilian outfit Smoke City’s 1997 Flying Away was awash with the rhythms of Rio de Janeiro. 

Latin GRAMMY winner Mon Laferte recalls listening to the sounds of Portishead in the 1990s, gazing out the window of her Chilean home in portside city Viña del Mar. "I loved Beth Gibbons’ voice," she says. "I remember the television was showing a Portishead concert, and I thought, Who is this captivating voice?"

That interest has followed Laferte throughout her career. On 2023's Autopoetica, Laferte brings back the Latin twist on trip-hop — drawing on traditional styles that have been a staple to her previous catalog (bolero, salsa, cumbia), then blending them into a downtempo electro canvas. "40yMM," a song that navigates the ups and downs of turning 40, begins with atmospheric strings, whispered vocals, and slow, pulsating beats, before unexpectedly branching into a rhythmic salsa. 

Laferte is one of a new wave of artists exploring the boundaries of traditional Latin styles through poignant, reflective experimentation — whether it be pasting a hypnotic double cumbia beat onto a trippy electro soundscape, or combining regional folk guitar with shuddering synths. Read on for five artists who are at the forefront of a new wave of Latin trip-hop and downtempo.

Karen y Los Remedios 

Hailing from Mexico, Karen y Los Remedios is a Mexican trio that makes "existential Cumbia." Their 2023 debut album, Silencio, is a gorgeously dark exploration of the realizations that occur through silence. On "Cartas Marinas," Ana Karen G Barajas asks "What would your voice be without mine?/What would your hand be without mine?"; her profound, prophetic tone that chills the spine.

The trio, formed by Barajas, guitarist Guillermo Berbeyer and producer Jonathan Muriel (Jiony), first met on projects under Jiony's Mexico City label, VAA, which specializes in electro, techno, funk and traditional Latin sounds. The trio eventually teamed up to put out two EPs, cumbia-driven
Botanas, Vol15, in 2020, and lo-fi hip hop effort Recuerdos de Expiación in 2021.

Federico Aubele

Singing with shivering stillness, Federico Aubele’s music is soft, pensive and haunting. Mixing jazz, trip-hop and folk, the Argentine is signed to ESL Music, which is headed by U.S. electro act Thievery Corporation. His musical footprint is similarly global: Aubele released his debut album, Gran Hotel Buenos Aires, in 2004 while living in Berlin, and then spent time making music in Barcelona, before settling in New York.

His latest album, 2023's
Time Drips On My Bed, is a meditative reflection on the past inspired by his early life in Buenos Aires, a city he grew up in, but is at once a stranger to. His music is informed by Latin classical guitars, nodding to the tango and folk styles present in Argentina, and mixing in contemporary electronic elements to hone his eclectic and exploratory style. 

Luiza Lian 

Signed to international independent label ZZK Records, Luiza Lian is a Sao Paulo-based musician who toys with experimental techniques, bouncing basslines and erratic vocal arrangement. On the latest album, 7 Estrelas | quem arrancou o céu?, she uses voice manipulation to explore themes of reality and deception, holding a mirror up to a consumerist world to question where our real values should lie. 

Lian’s deep mediations on the record translate to an immersive live show that has won awards in her native Brazil. With frantic projections, flashing lights and costume design that form part of the stage backdrop, she creates a deliberately disorientating and harrowing mood, encouraging viewers to join her reflection on humanity. 

Natalia Clavier

Like Abuele, Buenos Aires vocalist Clavier is another protegee of the Thievery Corporation and spent a large part of her early career as the band’s lead vocalist. Clavier kindled a love for singing as a child after listening to her grandmother’s jazz records and eventually grew to love electronic music after discovering the sounds of Massive Attack, Björk and Portishead. 

After spending the first chapter of her music career as a session and live vocalist, Clavier released her debut album,
Nectár, in 2008. She's since crafted a body of solo work that combines hushed, jazzy vocals with gorgeously downtempo tracks. Her most recent album with Thievery Corporation’s Eric Hilton, 2023’s Corazón Kintsugi, combines Bossa Nova, dub, and trip-hop into a rich soundscape. 

Céu 

Maria do Céu Whitaker Poças, known as Céu, is a Sao Paulo musician whose music veers into a particularly dub vein of downtempo. 

Since releasing her first self-titled album in 2005, Céu has worked with a mixture of jazz, reggae and samba, her blissfully smooth vocals weaving between the genres. The self-titled album was a critical success, earning her a Latin GRAMMY nomination for Best New Artist in 2006, and a GRAMMY nomination for Best Contemporary World Music Album in 2008.

Céu continues to make soft, blissfully melodic music with an electronic edge. On 2024 single Coração Âncora, she teams up with producer RDD to sing a breezy, summery ode the "anchored heart," committed and assured. 

6 Artists Reimagining Flamenco For A New Generation: María José Llergo, C. Tangana, Mëstiza & More

Graphic featuring the logo for the 2024 Latin GRAMMYs, officially known as the 25th Latin GRAMMY Awards, taking place on Nov. 14, in Miami at Kaseya Center. The logo says "Latin GRAMMY Miami" and features a Latin GRAMMY Award statue and the number 25.
2024 Latin GRAMMYs

Graphic Courtesy of the Latin Recording Academy

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2024 Latin GRAMMYs To Take Place Thursday, Nov. 14, In Miami; Nominations To Be Announced Tuesday, Sept. 17

The 2024 Latin GRAMMYs mark the 25th anniversary of the Latin GRAMMY Awards. Official Latin GRAMMY Week 2024 events will take place throughout Miami-Dade County, including marquee events like Person of the Year and the Premiere Ceremony.

GRAMMYs/Apr 17, 2024 - 02:59 pm

The Latin Recording Academy today announced that the 2024 Latin GRAMMYs, officially known as the 25th Latin GRAMMY Awards, will take place on Thursday, Nov. 14, in Miami at Kaseya Center, in partnership with Miami-Dade County and the Greater Miami Convention & Visitors Bureau (GMCVB). Additionally, the nominations for the 2024 Latin GRAMMYs will be announced Tuesday, Sept. 17.

The 2024 Latin GRAMMYs celebrate the 25th anniversary of the Latin GRAMMY Awards, a momentous milestone for the Latin Recording Academy. The show's return to Miami is also a homecoming for the Latin GRAMMYs, returning to the place it calls home, where the Latin Recording Academy's journey commenced and where its headquarters remain today. The 2024 Latin GRAMMYs mark the third time that the Latin GRAMMYs will be held in Miami: The first time took place in 2003 and the second time took place in 2020, when the show was closed to the public due to the COVID-19 pandemic.

The three-hour telecast of the 2024 Latin GRAMMYs, produced by TelevisaUnivision, will air live on Univision, Galavisión, and ViX on Thursday, Nov. 14, beginning at 8 p.m. ET/PT (7 p.m. CT), preceded by a one-hour pre-show starting at 7 p.m. ET/PT.

The 2024 Latin GRAMMYs will see the debut of a new Field and several new Latin GRAMMY Categories, including Best Latin Electronic Music Performance, housed within the new Electronic Music Field, and Best Contemporary Mexican Music Album (Regional-Mexican Field), among other changes.

Ahead of the 2024 Latin GRAMMYs, the Latin Recording Academy will host multiple official Latin GRAMMY Week 2024 events throughout Miami-Dade County, including marquee events like Leading Ladies of Entertainment, the Best New Artist Showcase, Special Awards Presentation, Nominee Reception, Person of the Year, and the Premiere Ceremony preceding the telecast. More details on the official Latin GRAMMY Week 2024 events and calendar will be announced in the coming months.

The news of the 2024 Latin GRAMMYs was announced via a press conference in Miami today. Watch the full press conference, featuring Latin Recording Academy CEO Manuel Abud, below.

"Since our first awards presentation in the year 2000, the Latin GRAMMYs have provided an international spotlight for Latin music second to none and provided iconic performances that have become part of global music and pop culture history.  We are thrilled to celebrate our 25th anniversary in Miami," Latin Recording Academy CEO Manuel Abud said. "Miami has evolved to become the epicenter of Latin entertainment and we are grateful for the community support and enthusiasm we have received."

"Welcome home, Latin GRAMMYs! As the cultural capital for Latinos in the United States, there's no better place than Miami-Dade to host the best of Latin music and entertainment," said Miami-Dade County Mayor Daniella Levine Cava. "It's a true honor to host this incredible event once again and welcome people from all over the world to enjoy the vibrant and diverse cultural hub we call home. This event celebrates the very best in music, and we are proud to showcase Miami's unique energy, where music and culture collide in the most spectacular way."

"We are excited to bring to life the landmark 25-year celebration of the Latin GRAMMYs from the city we call home – the city where Hispanic culture has flourished as a driving force of influence and impact globally," said Ignacio Meyer, President of Univision Television Networks Group at TelevisaUnivision. "As the Home of Latin Music, we're excited to deliver yet another unforgettable night of excellence in music, grounded in our passion and unwavering commitment to shining a bright light on the most culture-defining moments for Spanish-speaking audiences worldwide."

"This announcement underscores Greater Miami's status as a global hub at the intersection of multicultural music, entertainment, events and tourism," said David Whitaker, president and CEO of The Greater Miami Convention & Visitors Bureau. "On behalf of the travel and hospitality industry of Greater Miami, we are absolutely thrilled by the news that the 25th Latin GRAMMYs is returning home to Miami – bringing with it an influx of visitors eager to experience the excitement and energy of this iconic destination."

The Latin GRAMMY Awards are the preeminent international honor and the only peer-selected award celebrating excellence in Latin music worldwide.

Additional key dates for the 2024 Latin GRAMMYs include:

  • July 24, 2024 — Aug. 5,2024:  First Round of Voting

  • Sept. 17, 2024: Nominations Announcement

  • Sept. 27, 2024 — Oct. 10, 2024: Final Round of Voting

Visit the Latin Recording Academy website for more information regarding the 2024 Latin GRAMMY Awards season.

Join the conversation online and share the official hashtags on all popular social media platforms: #LatinGRAMMY #25AñosDeExcelencia. 

The Latin GRAMMY Cultural Foundation Announces The 2024 Sebastián Yatra Scholarship

The logo for the Latin Recording Academy. The words "Latin Recording Academy" are written in white against a blue background with a logo of the Latin GRAMMY Award in white.
The Latin Recording Academy

Graphic Courtesy of the Latin Recording Academy.

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Two New Categories Added For The 2024 Latin GRAMMYs: Best Latin Electronic Music Performance & Best Contemporary Mexican Music Album

New fields and revised categories expand the 2024 Latin GRAMMYs, officially known as the 25th Latin GRAMMY Awards, mirroring the dynamic evolution of Latin music.

GRAMMYs/Mar 27, 2024 - 08:45 pm

The Latin Recording Academy has announced significant updates to the eligibility guidelines for the 2024 Latin GRAMMYs, officially known as the 25th Latin GRAMMY Awards, introducing a new field and categories, and revising existing Category requirements to better reflect the evolving musical landscape.

To reflect the evolving landscape of Latin music, The Latin Recording Academy has introduced a new Electronic Music Field, highlighting a Category for Best Latin Electronic Music Performance tailored for singles and tracks, and a Best Contemporary Mexican Music Album Category in the Regional-Mexican Field for albums majorly featuring new material while retaining the core of Regional Mexican Music genres. 

Further adjustments include a renaming in the Portuguese Language Field to encompass Música Popular Brasileira and Afro-Portuguese-Brazilian Music, a refined definition for the Best Singer-Songwriter Song category, an update to the Best Long Form Music Video criteria allowing for shorter videos, and a new nominations protocol based on entry numbers, aiming to enhance the representation and recognition of diverse Latin music genres.

New Field & Category

FIELD: Electronic Music

CATEGORY: Best Latin Electronic Music Performance

For singles and tracks only (vocal or instrumental). Recordings must have 51 percent playing time of Latin Electronic music genres (as defined by the Latin Electronic Committee), as well as related emerging genres, and Latin elements, in order to accurately reflect the current trends in Latin electronic music. Recordings containing interpolations/sampling are eligible if the interpolation/sampling does not constitute more than 25 percent of the lyrics and/or 51 percent of the music of the original song. Latin electronic remixes are eligible. Award is presented to solo artists, duos or groups (for groups of more than 10 members, the statuette will be presented to the “leader” of the group). Winner’s Certificates are presented to producer(s), engineer(s), mixer(s), composer(s) and to the original recording artist, if applicable.

New Category

CATEGORY:  Best Contemporary Mexican Music Album (Regional-Mexican Field)

For vocal or instrumental albums of Contemporary Regional Mexican Music, in Spanish, which contain at least 51 percent of the total time recorded with new material, and which maintain at least 60 percent of the essence of the genres of Regional Mexican Music. Award is presented to solo artists, duos or groups, producer(s), recording engineer(s) and mixing engineer(s) of 51 percent or more of the total playing time of the album. Winner’s Certificates are presented to mastering engineer(s) and to producer(s), engineer(s), and mixer(s) of less than 51 percent of the total playing time (if not the artist).

Additional Category Amendments

CATEGORY NAME CHANGE: Best MPB (Música Popular Brasileira) / MAPB (Música Afro Portuguesa-Brasileira) Album (Portuguese Language Field)

For vocal or instrumental Música Popular Brasileira and Afro-Portuguese-Brazilian Music albums containing at least 51percent of total play time of new material.

AMENDMENT TO DEFINITION: Best Singer-Songwriter Song (Singer-Songwriter Field)

For singles or tracks that contain at least 60 percent of the lyrics in Spanish, Portuguese or any native regional dialect. Must be a new song composed and performed 100percent by the singer-songwriter(s). Award is presented to the songwriter(s). Winner’s Certificate presented to the music publisher.

NEW VIDEO ELIGIBILITY CRITERIA: Best Long Form Music Video Category (Music Video Field)

Eligible videos in Best Long Form Music Category consist of at least 12 minutes of duration (reduced from 20 minutes). 

AMENDMENT TO THE RULE REGARDING NUMBER OF NOMINATIONS: Number of nominations in a category will be based on the number of entries (All Fields)

Each category shall have at least 40 distinct artist entries. If a category receives between 25 and 39 entries, only three recordings will receive nominations in that year. Should there be fewer than 25 entries in a category, that category will immediately go on hiatus for the current year and entries will be screened into the next most logical category. If a category receives fewer than 25 entries for three consecutive years, the category will be discontinued, and submissions will be entered in the next most appropriate category.

Online Entry Process

NEW GUIDELINES FOR SUBMISSIONS: Single Submission Round

 All submissions for the Online Entry Process (for recordings released June 1, 2023 through May 31, 2024) will occur in one single round of entries, starting on April 1, 2024, and closing on April 30, 2024 at 6 p.m. (PT). Any releases scheduled for May 2024 must be submitted in April, before the Online Entry Process closes, and the streaming link and credits must be submitted by May 31, 2024.

REMOVAL OF FINAL SUBMIT CONCEPT

Submissions can be completed ‘as they go’, there is no need to hold on completion of all entries for a final submit, thus facilitating the submission of entries.

All updates go into effect immediately for the upcoming 25th Annual Latin GRAMMY Awards® taking place in November 2024. To view this year’s Awards calendar, visit https://www.latingrammy.com/en/awards/calendar.

Karol G
Karol G

Photo: Patricia J. Garcinuno / WireImage / Getty Images

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Mañana Y Siempre: How Karol G Has Made The World Mas Bonito

'Mañana Será Bonito' may have been the vehicle for Karol G's massive year, but the 2024 GRAMMY nominee for Best Música Urbana Album has been making strides in reggaeton, urbano and the music industry at large for a long time.

GRAMMYs/Feb 1, 2024 - 04:16 pm

For Karol G, 2023 was a watershed year. Her fourth album, Mañana Será Bonito, peaked at No. 1 on the Billboard Hot 200 and took home the golden gramophone for Album Of The Year at the Latin GRAMMYs. Her many milestones also included a Rolling Stone cover, and signing with Interscope. At the 2024 GRAMMYs, Mañana Será Bonito is nominated for Best Música Urbana Album. 

The Colombian singer and songwriter was suddenly everywhere in 2023, but this moment is the culmination of a long, steady rise. Karol G has been on the scene for some time, and changing it for the better just by being who she is: an extremely talented woman making waves in a genre still dominated by men.  

Karol G has been a pivotal figure in the world of urbano since 2017, when she collaborated with Bad Bunny on the Latin trap single "Ahora Me Llama." It was a transformative moment for both artists, whose careers took off precipitously after its release. The track led Ms. G’s aptly titled debut album, Unstoppable, which went multi-platinum and peaked at No. 2 on both the U.S. Top Latin Albums and U.S. Latin Rhythm Albums charts. At the 2018 Latin GRAMMYs, Karol was awarded Best New Artist

2024 GRAMMYs: Explore More & Meet The Nominees

Although she came out of the gate in an unstoppable fashion, Karol G's chart-topping debut was the result of years of touring and recording. The artist born Carolina Giraldo Navarro was no overnight success.

She started singing as a teenager growing up in Medellín and, after signing to Colombia's Flamingo Records, chose the name Karol G and began releasing music. Early on, she flew to Miami for a meeting with Universal Records, but they chose not to sign her on the basis that a woman would not be successful making reggaeton — a severe miscalculation, that belies female pioneers and a blossoming roster of contemporary acts

Thankfully, she ignored them. A year after "Ahora Me Llama" and Unstoppable, Karol G won her first Latin GRAMMY. 

The star’s determination makes her a role model, but Karol G's career has also been defined by an inspiring integrity around her principles and artistic vision. By now, it is a well-known anecdote that she turned down the song "Sin Pijama" because it references marijuana use. Karol does not smoke, so the lyrics would not have been authentic to her as a person, or as an artist. 

This authenticity has doubtless been key to Karol G's success. Rather than try to fit an established mold, she brings a uniquely sunny swagger and sporty style to reggaeton. She projects a powerful and feminine energy, and her music often expresses a healthy sense of sexual independence and self-empowerment. This is an intentional part of her message, especially to her female fans.

"They teach us it’s wrong to celebrate ourselves for something we have," she told Rolling Stone of her musical messaging. "And it’s not. We have to be the first ones to give ourselves credit."

Like early collaborator Bad Bunny, Karol G is able to reach a global audience without having to change the language she sings in, her genre of choice, or her messages. Case in point: One of her 2023 accomplishments was becoming the first Latina to headline a global stadium tour, and the highest-grossing Latin touring artist of the year.

She also became the first Latina to headline Lollapalooza and, in between record-breaking tour dates, saw her song "WATATI" featured on Barbie The Album. (The soundtrack is nominated for Best Compilation Soundtrack For Visual Media at the 66th GRAMMY Awards.)

In November, she closed out her big year with a sweep of the Latin GRAMMYs: Mañana Será Bonito received the award for Best Música Urbana Album and Album Of The Year; her Shakira collab "TQG" took home the golden gramophone for Best Urban Fusion/Performance. When she accepted her award for Best Música Urbana Album, Karol exclaimed, "How cool is it for a woman to win this?" 

Karol G’s wins made up a large part of an awards ceremony where women won big:  Shakira won Song Of The Year for her collaboration with Bizzarap, while Natalia Lafourcade won Record Of The Year and Joaquina took home Best New Artist. This was the first year that women won in all the general categories — something that suggests progress for the Latin music industry. The last time a woman won the Latin GRAMMY for Best Música Urbana Album was in 2013, when Spanish rapper Mala Rodríguez took home the award for Bruja. 

Watching the Latin GRAMMYs this year, it was easy to forget that women still have a long way to go to achieve parity with their male counterparts in the music industry. If you lost sight of that, the year-end Latin charts would bring you back to reality: Of the top 50 tracks on the Hot Latin Songs chart, 11 primarily featured women, but six of those tracks belonged to Karol G. Karol’s presence matters and she knows it. 

Karol G brings a powerful feminine energy to reggaeton and Latin trap, but also an unapologetic feminism. While this is explicit in her music, it's also clear in the creative partnerships she makes. She’s had many high profile collaborations with male artists, but just as many with a diverse roster of female artists from reggaeton OG Ivy Queen ("Leyendas") to Latin fusion pop singer Kali Uchis ("Me Tengo Que Ir," "Labios Mordidos"). In an arena so dominated by male artists, each collaboration with another woman is meaningful, but her collaborations with rising artists, such as Young Miko — who appears on the song "Dispo" from Karol’s Bichota Season — truly make a difference. 

Artists like Karol G increase the range of possibilities for artists in their wake, and for anyone in the music industry who flouts narrow expectations. Karol G knows that her victories have larger implications, and this eye toward the future has helped her reach unprecedented heights. "I understand how hard it is [for women to break through] because of how hard it was for me,"she recently told Billboard.

It wasn't easy for Karol G to get where she is today, but she has been opening doors for others — women, artists in reggaeton, artists in urbano and others —  every step of the way. From here on, the title of her album is ringing more and more prescient, and that’s mas bonito.  

2024 GRAMMY Nominations: See The Full Nominees List