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Ryman Auditorium in 2003

Ryman Auditorium in 2003

Photo: Frank Mullen/WireImage/Getty Images

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History Of: Nashville's Beloved Ryman Auditorium

Ever wondered what makes the beloved venue so special? This week's History Of episode has you covered

GRAMMYs/Nov 3, 2020 - 07:09 am

Back in 1892, Nashville businessman Thomas G. Ryman built the Union Gospel Tabernacle church. After his death in 1904, the church's name was changed to Ryman Auditorium to honor him. In the 1920s, promoter Lula C. Naff rented the building and booked talent, including Marian Anderson, Charlie Chaplin, Bob Hope, and Doris Day, who made the city a cultural destination. 

The church was also home to the Grand Ole Opry radio show for 31 years, beginning in 1943, which brought in more great artists and shows.

Watch Another History Of: Walk To London's Famed Abbey Road Studios With The Beatles

While the beloved, intimate venue—it seats 2,362 people—sat dormant for almost 30 years when the Opry left, it was renovated and revived in the early '90s; it has since hosted many more star-studded shows from the likes of Brandi Carlile, Dolly Parton, Kane Brown, Kelsea Ballerini, and the Wu-Tang Clan, who made history in 2019 as the first hip-hop act to ever headline the space known as "The Mother Church Of Country Music."

Watch the latest episode of GRAMMY.com's History Of video series above to learn more about the iconic Nashville venue.

History Of: The World-Famous Troubadour In West Hollywood

Ice Spice performing at Roskilde Festival 2024
Ice Spice performs at Denmark's Roskilde Festival in July 2024.

Photo: Matt Jelonek/Getty Images

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Ice Spice Is The Drill Queen On 'Y2K!': 5 Takeaways From Her Debut Album

The 10-track LP clocks in at just under 24 minutes, but it's packed with insanely quotable one-liners, star-studded collaborations, and bold statements.

GRAMMYs/Jul 26, 2024 - 08:30 pm

Since Ice Spice first caught our attention two summers ago, she's been nothing short of a rap sensation. From viral hits like her breakout "Munch (Feelin' U)," to co-signs from Drake and Cardi B, to a Best New Artist nomination at the 2024 GRAMMYs, the Bronx native continues to build on her momentum — and now, she adds a debut album to her feats.

Poised to be one of the hottest drops of the summer, Y2K! expands on Ice Spice's nonchalant flow and showcases her versatility across 10 unabashedly fierce tracks. She dabbles in Jersey club on "Did It First," throws fiery lines on lead single "Think U the S— (Fart)," and follows the album's nostalgic title with an interpolation of an early '00s Sean Paul hit on "Gimmie a Light."

Y2K! also adds more star-studded features to Ice Spice's catalog, with Travis Scott, Gunna and Central Cee featuring on "Oh Shh...," "B— I'm Packin'," and "Did It First," respectively. At the helm is producer RiotUSA, Ice Spice's longtime friend-turned-collaborator who has had a hand in producing most of the rapper's music — proving that she's found her stride.

As you stream Ice Spice's new album, here are five key takeaways from her much-awaited debut, Y2K!.

She Doubles Down On Bronx Drill

Ice Spice is one of the few ladies holding down the New York drill scene on a mainstream level. She's particularly rooted in Bronx drill, a hip-hop subgenre known for its hard-hitting 808s, high-hats and synthesizers — and according to the sounds of Y2K!, it’s seemingly always going to be part of her artistry.

"It's always time to evolve and grow as an artist, so I'm not rushing to jump into another sound or rushing to do something different," Ice Spice told Apple Music of her tried-and-true musical style. 

While Y2K! may not be as drill-driven as her debut EP Like…?, the album further hints that Ice isn't ready to retire the sound anytime soon. The subgenre is the dominant force across the album's 10 tracks, and most evident in "Did It First," "Gimmie a Light" and "BB Belt." Even so, she continues her knack for putting her own flair on drill, bringing elements of trap and electronic music into bops like "Oh Shhh…" and "Think U the S— (Fart)."

She Recruited Producers Old & New

Minus a few tunes, all of Ice Spice's songs start off with her signature "Stop playing with 'em, Riot" catchphrase — a direct nod to her right-hand man RiotUSA. Ice and Riot met while attending Purchase College in New York, and they've been making music together since 2021's "Bully Freestyle," which served as Ice's debut single. "As I was growing, she was growing, and we just kept it in-house and are growing together," Riot told Finals in a 2022 interview.

Riot produced every track on Like.. ? as well as "Barbie World," her GRAMMY-nominated Barbie soundtrack hit with Nicki Minaj. Their musical chemistry continues to shine on Y2K!, as Riot had a hand in each of the LP's 10 tracks.

In a surprising move, though, Ice doesn't just lean on Riot this time around. Synthetic, who worked on Lil Uzi Vert's GRAMMY-nominated "Just Wanna Rock," brings his Midas touch to "Think U the S—." Elsewhere, "B— I'm Packin'" is co-produced by Riot, Dj Heroin, and indie-pop duo Ojivolta, who earned a GRAMMY nomination in 2022 for their work on Kanye West's Donda. But even with others in the room, Riot's succinct-yet-boisterous beats paired with Ice's soft-spoken delivery once again prove to be the winning formula.

She Loves Her Y2K Culture

Named after Ice Spice's birthdate (January 1, 2000), her debut album celebrates all things Y2K, along with the music and colorful aesthetics that defined the exciting era. To drive home the album's throwback theme, Ice tapped iconic photographer David LaChapelle for the cover artwork, which features the emcee posing outside a graffiti-ridden subway station entrance. LaChapelle's vibrant, kitschy photoshoots of Mariah Carey, Lil' Kim, Britney Spears, and the Queen of Y2K Paris Hilton became synonymous with the turn of the millennium.

True to form, Y2K!'s penultimate song and second single "Gimmie a Light" borrows from Sean Paul's "Gimme the Light," which was virtually inescapable in 2002. "We really wanted to have a very authentic Y2K sample in there," Ice Spice said in a recent Apple Music Radio interview with Zane Lowe. Not only does the Sean Paul sample bring the nostalgia, but it displays Ice's willingness to adopt new sounds like dancehall on an otherwise drill-heavy LP.

Taking the Y2K vibes up another notch, album closer "TTYL," a reference to the acronym-based internet slang that ruled the AIM and texting culture of the early aughts. The song itself offers fans a peek insideIce's lavish and exhilarating lifestyle: "Five stars when I'm lunchin'/ Bad b—, so he munchin'/ Shoot a movie at Dunkin'/ I'm a brand, it's nothin.'"

She's A Certified Baddie

Whether she's flaunting her sex appeal in "B— I'm Packin'" or demanding potential suitors to sign NDAs in "Plenty Sun," Ice exudes confidence from start to finish on Y2K!.

On the fiery standout track "Popa," Ice demonstrates she's in a league of her own: "They ain't want me to win, I was chosen/ That b— talkin' s—, she get poked in/ Tell her drop her pin, we ain't bowlin'/ Make them b—hes sick, I got motion." And just a few songs later, she fully declares it with "BB Belt": "Everybody be knowin' my name (Like)/ Just want the money, I don't want the fame (Like)/ And I'm different, they ain't in my lane."

For Ice, "baddie" status goes beyond one's physical attributes; it's a mindset she sells with her sassy delivery and IDGAF attitude.

She's Deep In Her Bag

In album opener "Phat Butt," Ice boasts about rocking Dolce & Gabbana, popping champagne, and being a four-time GRAMMY nominee: "Never lucky, I been blessed/ Queen said I'm the princess/ Been gettin' them big checks in a big house/ Havin' rich sex," she asserts.

Further down the track list, Ice Spice firmly stands in her place as rap's newest queen. In "BB Belt," she raps, "I get money, b—, I am a millionaire/ Walk in the party, everybody gon' stare/ If I ain't the one, why the f— am I here, hm?"

Between trekking across the globe for her first headlining tour and lighting up the Empire State Building orange as part of her Y2K! album rollout, Ice Spice shows no signs of slowing down. And as "BB Belt" alludes, her deal with 10K Projects/Capitol Records (she owns her masters and publishing) is further proof that she's the one calling the shots in her career.

Whatever Ice decides to do next, Y2K! stands as a victory lap; it shows her prowess as drill's latest superstar, but also proves she has the confidence to tackle new sounds. As she rapped in 2023's "Bikini Bottom," "How can I lose if I'm already chose?" Judging by her debut album, Ice Spice is determined to keep living that mantra.

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Red Clay Strays Press Photo 2024
Red Clay Strays

Photo: Robby Klein

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The Red Clay Strays Offer A New Kind Of Religion With 'Made By These Moments'

As the rising — and rousing — country group release their second album, the Red Clay Strays' Brandon Coleman and Drew Nix detail the hard-fought journey that's inspired them to deliver a hopeful message with their music.

GRAMMYs/Jul 26, 2024 - 01:38 pm

Faith has been a driving force behind Alabama band the Red Clay Strays, both in their music and in their journey to stardom. With their new album, Made By These Moments, the quintet leans into that foundation even further, giving listeners a look into their walk with God and road to redemption — all of which has helped them become one of country music's most exciting breakout acts.

Despite the divine influence, lead singer Brandon Coleman insists they're not a Christian band. And their music proves that: The Strays' sound delves as much into high-flying Southern rock and gritty delta blues as it does country, sounding like Waylon Jennings or Johnny Cash one minute, then Lynyrd Skynyrd or Elvis Presley the next. As Coleman insists, what's most important to the group is making music that resonates.

"Most of the time we're not setting out to write a worship song… or anything like that," he tells GRAMMY.com. "We don't want to be a Christian band or even a country band — we just want to make music, plain and simple."

Born out of a cover band in 2016, The Strays grinded it out for years in bars around Mobile and the Deep South before hitting a breakthrough with 2022's independently released Moment Of Truth. Their budding acclaim led to opening slots with Elle King, Dierks Bentley, Eric Church and Old Crow Medicine Show, their first chart hit with "Wondering Why," and debuts on the Grand Ole Opry stage and on national television. And just one week before Made By These Moments arrived, the group were featured on the star-studded soundtrack for Twisters.

That all culminated in them signing with RCA Records in April 2024 and working with producer Dave Cobb, who helped the Red Clay Strays deliver their most polished and faith-focused set  to date with Made By These Moments. Its 11 songs serve as a blueprint of how with hard work, patience and God in your corner no obstacle is too big to overcome. The band navigates everything from questioning oneself ("No One Else Like Me") and searching for purpose ("Drowning," "Devil In My Ear") to discovering and becoming grounded in faith ("I'm Still Fine," "On My Knees") and growing into the best version of yourself as a result ("Made By These Moments," "God Does"). 

"We're not trying to go out and preach to anybody, we're just singing songs about our lives and people can listen if they want," Coleman asserts. "I've had many people who aren't spiritual or religious come up to me and say that our music has gotten them to think and reevaluate how they go about their daily lives. That's all you can ask for if you're trying to inspire or help people with your music."

Before the release of Made By These Moments, The Strays' Brandon Coleman and Drew Nix spoke with GRAMMY.com about how faith influences their music, the album's range of inspirations, and more.

You guys haven't shied away from making your faith a focal point of your music. Mind telling me about the roots of that influence, particularly with how it relates to the 11 songs on this new record? 

Brandon Coleman: I mean, God's really the driving force in all of it. He's why we do this. Everyone's wondering why they were put here on Earth and what their purpose is. Once you're able to get an idea for what that is, that's often what you end up doing. Our music is about our lives and living on the road, and God is a big part of all of it.

Drew Nix: When God gives you a gift you have to use it or it's wasted, right? The biblical things we talk about in our music are lessons that we've learned growing up. It's such complex and simple truths all wrapped into one, which makes it really easy to write about. There's victory and strife and everything else you go through in life. It leaves us thanking God at the end of each and every day for giving us another one.

It sounds like rather than faith seeping into music that it's simply been ingrained in your DNA long before you started making music? 

Coleman: Exactly. We're always looking to put God above ourselves.

Nix: When I'm writing songs like "Drowning" — a song that came about when I felt like I couldn't get ahead in life because I kept slipping and falling — it's very therapeutic too. 

Another example is "Devil In My Ear," which sees me dealing with a close friend and someone I considered to be family's suicide. It was our drummer's brother Jacob, who was an unofficial member of the band and one of the best musicians we knew. He took his own life in 2020, so that song was me trying to deal with that. The only thing I could come up with at the time was that the devil got in his ear because he really had it made — he was an incredible musician with a loving family around him. It just didn't make any sense to me until writing that song.

I obviously hate to hear that, but at the same time I firmly believe that one of the most beautiful things about music is the positivity that can radiate from even the most tragic of circumstances. It's a way to make others who've gone through similar experiences feel seen and not alone, easing the weight of the trauma that comes with it in the process. "Devil In My Ear" is a perfect example of that. 

Nix: Not feeling alone, that's a huge part of it. On a related note, the song "Made By These Moments" touches on exactly what you're talking about. We go through all these horrible and beautiful things in our lives that make us who we are. It's also one of the songs that finally brings up the mood on the album as well. 

Coleman: That's the beauty of this album. It starts out great a lot of times like life does. It starts with a good rock song before taking you down into the dark places that we all go to with "Drowning" and "Devil In My Ear." Then you come out of that with "I'm Still Fine" realizing "Oh crap, I'm down in the valley but I'm still fine because God's still got me" ahead of rejoicing with "On My Knees," and realizing that getting through all these bad things is what makes us stronger with "Made By These Moments." Closing out the album with a perfect ending is "God Does," a gentle reminder that even though you may not think something is possible, God does.

It's like a roller coaster ride to redemption. 

Coleman: Addiction and survival, too — all of it.

You mentioned "Drowning" a moment ago, which is one of my favorites on the record due to both its message and Brandon's high-powered vocals — particularly during its chorus — that remind me a lot of Chris Stapleton. It's a little bit country, blues and rock with a heck of a lot of emotion. 

Coleman: Thank you. "Drowning" was originally written in A, so we were singing the chorus, but it wasn't quite up there note wise. I felt like we had a lot of room to keep going up, so we walked it up to a C so it has more of that screaming vibe to it, which definitely helped the song. 

It feels fitting and reminds me of when we were struggling in 2020 and 2021 and were driving for Uber. I finally scraped up $100 to get my car's oil changed. It was supposed to be free, but the place ended up charging me a $40 fee before convincing me to buy new air filters too, to which I said "go ahead" because I just can't say no. What was a $15 air filter I ended up getting charged $75 for, taking my would be free oil change up over the $100 I'd just saved up. 

I remember leaving there, going back home and kicking this drawer that I'd picked up on the side of the road. I ended up breaking it and screaming at the top of my lungs, and that's what the big notes in the chorus of "Drowning" remind me of. 

If it makes you feel any better I literally got my car's oil changed this morning and they got me on the upcharge for an air filter too. 

Coleman: It does, but it hits a lot different when you only have $100 to your name.

Absolutely. And thankfully that's something y'all aren't having to deal with anymore. What a difference a couple years can make! 

Coleman: Even going through all that, despite how hard it was, we were never hopeless. We all just looked at it as going through a battle. We still had faith in God all the way, even when it was very hard to, which was very scary and stressful. People always say to never quit and to never give up, and that's turned out to be true for us too. 

That leads me to "God Does." There's a lot of rockin' tunes on this record, but that song stands out from the rest, both in its message and the stripped back format you recorded it in. Was it always your plan to compose it like that or did you ever have a plan to give it a similar treatment to the rest of this project? 

Coleman: I can't speak for Drew, but that was always my idea of how it would be. Working with Dave, he has his ideas too, and in the studio they all mesh together as we figure out and create it. He changed the whole beat up on ["God Does"] and gave the song more of a waltz-y feel that completely transformed it for the better, in my opinion.

Nix: I had a country-er imagination for it when I wrote and demoed it. I bought a pedal steel about a year ago to have it go more of the country route, but the way it turned out is better than I ever imagined.

Coleman: I like the way Drew came up with it, too. I actually still have that work tape on my phone because I remember how that song helped me out during that time of uncertainty and struggling. We played a show in Baldwin County [Alabama] somewhere and were using Jacob's old bus because our's was broken down. One of its tires went flat, so we had to leave it at the venue. Drew and I returned the next day to change the tire so we could get home. It was then that Drew told me about this new song he'd just written called "God Does." 

I don't know if he knew, but I was sitting there just trying to hide my tears as I listened to it because of being in that time of life of not knowing what to do and feeling hopeless. That song came along at a very good time and really changed my trajectory mentally.

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Rakim performs onstage during the "J.Period Live Mixtape: Gods & Kings Edition" at Damrosch Park, Lincoln Center, on August 09, 2023 in New York City.
Rakim performs in 2023

Photo: Richard Bord

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On Rakim's 'G.O.D's Network (REB7RTH)' The MC Turned Producer Continues His Legacy With An All-Star Cast

On his first project in 15 years, "God MC" Rakim produced seven songs and called on some of hip-hop's biggest names. The legend and his team detail his new album and working with Nipsey Hussle, DMX and Snoop Dogg.

GRAMMYs/Jul 25, 2024 - 12:58 pm

Every album comes with a backstory, but not many come with two. Rakim's new project G.O.D's Network (REB7RTH), out July 26, came together in a few quick months, from signing a deal in February 2024 to completion in June. The process was spurred by one dedicated A&R person frantically combing through his network of rappers to get guest verses over beats produced by the God MC himself.

But to hear that A&R man, Matt "M80" Markoff, tell it, creating the seven-song project didn't take four months. It took four years.

"I've known [Rakim's longtime manager] Matt [Kemp] and Rakim since 2007," Markoff tells me when I get him on the phone in late June. "They're used to getting calls from me a couple of times a year just for, like, show referrals, verse referrals, things of that nature."

Back at the beginning of the pandemic, Markoff had been talking to the folks at Fat Beats, the venerable record store-turned-distributor that's a huge name in independent hip-hop. He mentioned Rakim's name to the company, and Fat Beats responded that they'd love a project from the God MC. The original pitch, Markoff remembers, was "a three or four song EP with some remixes."

Rakim quoted his price, Fat Beats agreed, and the project was underway, with the emcee meeting with producers to look for beats. But Rakim, who hasn't released a solo album since 2009's The Seventh Seal, is not one to be hurried.

"Ra was having [DJ] Premier and Pete Rock and Ninth Wonder and some of these people come to the studio," Markoff says. "Because of scheduling conflicts and stuff and, you know, normal course of life, it just wasn't right. The vibe wasn't there."

That's where Jazzy Jeff came into play. Rakim and the legendary DJ began working together and, per Markoff, it "just meshed." It seemed like, instead of a handful of songs, a full-length record was in the offing.

"As soon as they finish the first song, I walk into Fat Beats and say, ‘Hey, this is what we're doing now,'" the A&R man recalls. "Instead of Rakim with random producers, it's Rakim/Jazzy Jeff. That'll be huge."

Then…nothing.

A few years pass, and the Rakim and Jazzy Jeff project is still unfinished. (Rakim described its status as "We have a couple records already done.") Fat Beats, which was on the auction block (it was eventually sold in March 2024), wants its money back. Rakim obliges, and everyone seems set to forget about the whole thing.

Markoff, however, was not about to give up on working with the man he calls "my favorite emcee of all time."

The revamped album started its life as not an album at all. Instead, the original conception was a model Markoff had used before: licensing beats by people not typically thought of as producers. In this case, he'd be offering aspiring rappers the chance to get beats by arguably the most influential rapper of all time. 

"He's taken people who are not necessarily known as producers and put together beat packages for them," manager Matt Kemp says of Markoff. "And then, one of the things he does is he goes out and he licenses those beats through a company that he has. If you're a European artist that wouldn't necessarily have access to things like that, you can get it."

So that, as of February of this year, was the (revamped) plan: have Rakim do six beats and one verse, and sell non-exclusive licenses, so that any rapper, anywhere in the world, who wants to use them in a song of their own could do so. This, indeed, was a vision that was followed through all the way to the finish line — you can see the end result released July 12, priced between $700-$1,050 depending on what you want to do with the beats and the rhyme, here.

But along the way to creating that package, things got significantly more complicated. As Rakim was making the beats, he found he really liked them. In some cases, he even wanted to rhyme on them himself.

"As the beats started coming together and Rakim was really in the studio and we started putting the rhymes onto them, we realized that it was bigger just than that [original vision]," Matt Kemp said.

The wheels started turning. Rakim, the God MC, as a producer? That would be a project worth sharing with the world, not just a few aspiring artists.

As it turns out, unbeknownst even to many Ra fans, the rapper has been making beats since the beginning. In fact, he produced — and played drums on — one of Eric B and Rakim's classic songs, 1992's "Juice (Know the Ledge)." So producing an entire project didn't seem like such a big stretch after all. 

"I always was attached to making beats," Rakim explains to me. "But I got to the point where I'm confident with my production now. I got the chance to produce the album and jumped at the opportunity." 

Rakim, as has been well documented over the years, comes from a musical family. His older brother Ronnie was a keyboard player of some note with his own claim on rap history, his other brother Stevie is also keyboardist who performed on some Eric B. and Rakim songs, and the rapper's aunt is the late R&B legend Ruth Brown. So when making beats, Ra will often play drums, bass, guitar, or piano. (He cops to enlisting one of his brothers if the keyboard part gets too complicated.)

He describes his production style this way: "You try to add on to the sample, and enhance certain sounds that you hear. Or you might just add a melody that you feel enhances the sample as well." 

In addition to playing instruments on the project, Rakim also plays the turntable.

"I always knew how to DJ, and I like being able to enjoy the project from a different seat," he tells me. "I enjoyed putting the music together, coming up with the scratch patterns."

So with the musical side of the equation firmly in place, what about the vocals? Rakim was inspired to add verses on a few songs, and hooks on a few more.

"It's mostly a project that I was supposed to be producing," he explains. "In the midst of that, there's certain beats that I'm playing and I'm like, ‘I gotta rhyme on this one,' or, ‘I got a rhyme that fits this one perfectly.'"

The question was, what to write about? After a decade and a half without an album, the rapper had a lot to discuss, and needed to find new ways to say it.

For the project's lead single, "BE ILL," he got in plenty of internal rhymes. And the song's tempo allowed him to come up with different rhythms.

"When tracks are at that speed, I'm able to manipulate time and space to come up with different rhythms because I have so much time and space to deal with," he says. "It was one of them songs I loved rhyming to. Just having fun with words and phrases, and at the same time having so much on my mind to say."

"I'm trying to say a lot of things," Ra admits when discussing his writing on the album. "It's hard to just come back and say a verse when you've been gone so long. So I tried to be very specific and cautious with the words that I chose, and try to be entertaining at the same time. So it was a little nerve wracking."

Even with Rakim's vocal contributions (he ends up with either verses or hooks on six of the project's seven tracks), more was needed to complete the songs. That's where Markoff really got going.

"Literally, I didn't waste a single day," he remembers. "I was calling the artists in my network. I reached out to each artist one by one, and let each artist go through the folder [of beats] with me and make their picks."

Among the artists Markoff reached out to were several members of the Wu-Tang Clan. He has a long relationship with the crew, having worked with them on several projects including the well-regarded 2005 album Wu-Tang Meet the Indie Culture.

Markoff recalls the exact moment when he lined up Wu member Masta Killa for his appearance on what became "BE ILL."

"I was at the first ever Wu-Tang Clan residency in Vegas, and I told Masta Killa, ‘Dude, I just got these Rakim beats 10 minutes ago.' I played 10 seconds of the second beat, which was the beat for ‘BE ILL.' And he was like, ‘That's the one.'" 

A different Wu-Tang show was responsible for one of the album's other notable guest appearances, Cash Money stalwart B.G. The two met at the concert, and the Louisiana rapper was in the studio "48 hours later," Markoff recalls.

For a handful of artists he had good long-term relationships with, Markoff let them choose which of Rakim's beats they wanted to rap over. In addition to Masta Killa, he names Chino XL, Hus Kingpin, 38 Spesh, and TriState as being on that short list. After that, he says, it was all his decision. 

The end result is a list of some of the top rappers in his Rolodex: Kool G. Rap, Method Man, Kurupt, Canibus, KXNG Crooked, Skyzoo, Joell Ortiz, and many more — including an outro from Snoop Dogg. But one of the most surprising things on the tracklist is that a number of the guests aren't alive anymore.

Nipsey Hussle, Prodigy, DMX, and Fred the Godson have verses on the record. All of them were people Markoff had worked with in some capacity over the course of his career. He says that all of the verses were "in my stash or under my ownership." So when he was looking for material for the Rakim project, they were a perfect fit.

The Nipsey Hussle contribution in particular stood out so much that the entire song, "Love Is the Message," was designed around it. The project's engineer placed Neighborhood Nip's verse first, and everyone else listened to that when recording.

"We kind of glorified who he is, and came up with the title ‘Love Is the Message' to put everything in perspective," Rakim tells me. "So everybody vibed off of that and everything that we implemented had to have that feel or had to be in that direction." 

One thing Rakim noticed as he was listening to the contributions coming in? Many of them were paying tribute to him. In particular, B.G. says in his verse that he's "on a song with the greatest." 

"To hear things like that from my peers is a beautiful thing," says Rakim, who also admits to tearing up when hearing Snoop Dogg praise him on the outro of one of the album's songs. "Hip-hop is one of the more, I guess, feisty genres. It's hard to get that love from your peers. So it's a real blessing to hear it from people like that, to hear what they think of you and to say that on records. A lot of people might think that of you, but would never say it on a record."

For Markoff, B.G.'s tribute was particularly meaningful because of the rapper's history. He began his career in a duo, and later a quartet, with another rapper sometimes considered the greatest of all time, Lil Wayne.

"For B.G. to have that history, but acknowledge Rakim — I was speechless," Markoff confides. "It was really cool to see. It's like, ‘I'm not just going to say my partner, my friend, my confidant Lil Wayne's the best because we grew up together.'"

Finally, after all the guest verses came in, the project was ready. Seven songs, entirely produced by Rakim, with raps by him and a broad cross-section of artists. The question, then: what exactly is this project? An album? An EP? Rakim's big comeback? A teaser for his eventual full-length return?

To Markoff, none of these labels are important. He's not concerned about fans being disappointed that a project under Rakim's name features only a handful of the rapper's verses.

 "The fan is going to look at it however they want to look at it," he says. "The negative people will stay negative. It wouldn't matter if it was the greatest album of all time. The positive people that are so grateful that I stepped up to the plate to help bring new Rakim music to the world are going to love it."

After all, he continues, "The whole point originally when we started making it was letting his peers shine on Rakim beats. The fact that this project morphed into something that Rakim literally is on 95% of, I couldn't have asked for more of a blessing."

So Matt Markoff, the boy who fell in love with Rakim's music at 12 is now, three decades later, putting out music from his hero.

"Dream fulfilled," he says right before we hang up. "Now I gotta figure out what I'm going to do for the rest of my life." 

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Koe Wetzel Press Photo 2024
Koe Wetzel

Photo: Jody Domingue

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Koe Wetzel On How New Album '9 Lives' Helped Him Tap Into His Feelings

After establishing himself as an outlaw country act, Koe Wetzel wanted to dig deeper with his fifth studio album. The buzzy star details how new collaborators and unintentional therapy helped him show a new side of his artistry.

GRAMMYs/Jul 23, 2024 - 06:37 pm

The word "rabid" may often be tossed around in conversations about fan bases, but Koe Wetzel's die-hard followers truly deserve the distinction. A quick search of the Texas-born singer/songwriter's fans reveals videos of Wetzel breaking up audience fights, arguments over featured vocalists and many, many Koe-inspired tattoos.

So, what is it about the 32-year-old country star that gets people so riled up? For starters, Wetzel, like Zach Bryan or Cody Jinks, is an outsider in the genre. He found his footing and honed his unorthodox sound — which defies traditional genre conventions to include influences from hard rock and hip-hop — as part of the Texas music scene rather than on Nashville's Music Row, the genre's commercial epicenter. Wetzel debuted in 2015 with Out on Parole, an album released under the name Koe Wetzel and the Konvicts. That record and its follow-up, 2016's Noise Complaint, made Wetzel a star on the college touring circuit, and by the time 2019's Harold Saul High was released, he was charting on Billboard while fielding management and label offers.

Wetzel's rough-and-tumble persona is another draw. He's outlaw country in his music and in life, with the Feb. 28 date of his 2016 arrest for public intoxication now known as "Koe Wetzel Day." He's known for working hard and partying harder — though, as he tells GRAMMY.com, he hopes to soften that image with his new album 9 Lives, out now.

As Wetzel puts it, at the heart of his gritty, irreverent persona is "just a goofball" who "probably should" go to therapy more often. Accordingly, his songwriting on 9 Lives is his most vulnerable to date, mingling meditations on fame and mental health with party anthems and hardscrabble tales of life on the road. Produced by Gabe Simon (Noah Kahan, Lana Del Rey), the record takes the gritty, rough-hewn country rock of Wetzel's earlier releases and lets it breathe a bit, adding touches of pop and roots to his grunge-leaning, hip-hop inspired beginnings.

Highlights on the record include the gritty and groovy title track and "Bar Song," a hypnotically infectious ode to a wild night out; "Leigh" shows off Wetzel's comedic side, as he playfully laments falling for "girls with names ending in Leigh." He also includes two drastically different covers: "Depression & Obsession" by late rapper XXXTentacion, and "Reconsider" by Keith Gattis, a country singer/songwriter who died in 2023 — further proof that Wetzel is anything but your typical country artist. 

On the album's July 19 release, Wetzel chatted with GRAMMY.com about his switch-up with 9 Lives, from recruiting a new producer to covering a rap song and more.

It's rare to speak to an artist on an album release day, so I'd love to hear how your day is going and what the feedback from your fans has felt like so far.

I'm just glad that everybody's taken [the album] in the way I wanted them to, you know? I didn't know how people were going to react to it, because it is a little bit different from the sound that we put out before. But the reaction has been great. I think people are getting a little bit more of a feel for the stuff that we put out in our earlier years. 

Your fan base is so passionate, and it seems like they are also really open to you taking risks and hearing new sounds from you. Does that resonate with you?

Yeah, for sure. It's not that they were getting used to the same sound we had been putting out for the last couple of records, but I felt like they were wanting something a little different than the country rock stuff. And I think with this record, we give them that. We're giving them  something that they haven't heard from me before. 

Take me back to the early days of plotting this record. What got the ball rolling for you?

Well, we really didn't go into it expecting it to be a full record. We hadn't put out music in a while, so we went into it with [the goal of] get[ting] a couple singles out, just to get stuff going for a record, possibly, in the future. I hadn't put out my music in almost two years at that point. And so, the idea was to go in and write some newer stuff. I knew the direction that I wanted it to go — a little bit softer, more honest, vulnerable route. 

We got in [the studio] with Gabe Simon and Amy Allen and Carrie K and Sam Harris in El Paso, and we were there for, I think, two or three days. We wrote four songs: "Damn Near Normal," "Sweet Dreams" and a couple other tunes. We kind of sat back and looked at everything, and it all came really easy for us. 

We looked back like, "All right, man, this sounds great. We should do it again." So, we hooked back up in Nashville at RCA, and we knocked out a couple more. I think we did four or five more songs in a couple of days there. Before we knew it, we're like, "Man, we got a whole record in there." It wasn't planned at all.

It must feel good to go in without any major expectations and come out of the studio with music that fits your vision.

Yeah, for sure. Gabe Simon — he really brought that out. It was my first time working with him. It was kind of scary, going in to write and work with somebody that you've never met before and being so open and honest with them. He pulled out everything that made all those songs [right for] the record.

It sounds like the two of you have a special creative partnership. What do you think it is about your work with Gabe that made him the right fit for the record?

One thing is just us coming from two different worlds. I'm a Texas guy, and he's coming from Nashville. It's just those two worlds colliding, pretty much. And he really cared about me and cared about my life, — things that are going on in my life instead of just being about the music. He cares about my well-being. We're friends now, and he'll hit me up on any given day and ask, "How you doing? How you feeling?" It has nothing to do with music. That's the type of dude Gabe is. 

I think that played a big part in this record. Of course, he cared about the music, but he also wanted everybody to understand the stories that were being told. 

You mentioned earlier that you get into more vulnerable territory on this record. What was it like for you to open up in that way in your music?

Honestly, it was kind of freeing. I don't go to therapy as much as I probably should. And I've said this a couple of times, that when I first met Gabe and Amy and all them, they all sat me down and picked my brain, just trying to get song ideas and [figure out] which way I wanted to go with the record. I always say that was my first real therapy session. And it was total strangers. 

I don't talk about my feelings and stuff as much as I probably should, so whenever I get to write this music and play this music, that's pretty much how I express how I feel.

On the other end of the spectrum, you're great at incorporating humor into your songwriting. On this record, I'm particularly thinking about "Leigh," which is just so clever. What role does humor play in your writing process?

I'm a goofball. [With] my persona, people want to think I'm just this hardass, kind of outlaw dude, but I'm really just a goofball. I like to have a lot of fun. I like my records to have a lot of fun. So throwing in songs like that to keep people on their toes, you know, it's just to let them know it's not always so serious. It's a lot of fun and games. 

We had a lot of fun making that song. At first, it kind of started off as a joke, and then we kind of sat back like, "Holy s—, this is pretty good. This is a fun song." We can't wait to play that one.

The two cover songs on the record fit so well, even though they are from drastically different artists, XXXTentacion and Keith Gattis. How did you choose those, and what made them fit the rest of 9 Lives?

Keith Gattis, I didn't really get to know him or do a deep dive into his music while he was alive. He passed away last year. And Charlie Robison was one of my favorite Texas artists growing up. They passed away pretty close to each other last year. 

Once I figured out that Keith wrote a lot of Charlie's songs, I really dug into his music a lot more… Something inside me was just like, "Yo, you gotta cut this song." I feel like it rounded out the record. We just tried to do it as much justice as possible. 

[It was] kind of the same with "Depression & Obsession." XX is one of my favorite underground rappers. I love that era of music. I love what he did. He was another artist that was gone too soon. There's no telling what more we could have gotten from him. So, I wanted to do it justice and give a nod to them by putting those songs on the record.

You have Jessie Murph joining you on "High Road." How did the two of you connect?

Ron Perry with Columbia, he signed her a couple years ago. When we signed with Columbia, he asked if I'd heard of Jessie Murph. I wasn't familiar with her at the time. Then I looked her up and instantly became a fan. She's a f—ing superstar. Her voice is amazing. 

We talked about having a duet on this record, but I couldn't find a singer that I wanted to have on the record. But it was kind of easy because Jessie worked with Columbia and, like I said, I was a huge fan. So, we hit her up. We let her put her own spin on it, and she absolutely crushed it. 

You're certainly busy enough, with a new record out and a tour coming up. What else are you looking forward to in the second half of 2024?

More new music. We're already trying to get more new music going. We've got a lot of songs that are still in the vault that probably should have made the record but it just didn't feel right at the time. I can't really say a whole lot, but we've got a lot of songs in the vault and I'm still writing. So, once the tour's over with, we're hoping to put on some new music pretty quick.

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