meta-scriptEXCLUSIVE: Listen To Myke Towers Address Racism & Police Brutality On "MICHAEL X" | GRAMMY.com

Myke Towers

Photo: Michael L. Rivera Avilés

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EXCLUSIVE: Listen To Myke Towers Address Racism & Police Brutality On "MICHAEL X"

The Afro-Latino rapper expresses his thoughts and outlines his responsibility through his hip-hop track and visual inspired by Malcolm X

GRAMMYs/Jul 9, 2020 - 01:40 am

Myke Towers recognizes that silence is a problem. 

"Soy parte del problema, si estos temas no los sacos," he raps in Spanish on "MICHAEL X." Translation: "I'm a part of the problem if I don't bring these issues up."

Towers, of course, is referring to the conversations stemmed from the police killing of George Floyd. As an Afro-Latino born in Puerto Rico who was deeply influenced by hip-hop culture and Black rappers like Jay-Z, who he named his son after, Towers, born Michael Torres, feels the need to support the struggle against police brutality and racism.

"For me, being a Latin artist who has been heavily influenced by Black culture, it is important to show my support and stand in solidarity with the African American community for what is right, what is humane," he told GRAMMY.com in a statement.

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He expresses his thoughts and outlines what he feels is his responsibility as an artist with a platform on his track by channeling one of the most influential Black leaders in history. "MICHAEL X"'s powerful visual opens with Malcolm X's speech adressing police brutality in Los Angeles on May 20, 1962. 

Dressed in a black-and-white suit, Towers evokes X (at one point standing in front of a podium like X does in his famous 1962 Los Angeles speech), letting go of his usual lifestyle lyrics and trap/reggaeton beat. Instead, he adopts a more serious tone over a traditional hip-hop sound that takes him back to his roots.

"I wrote this song to really get so much I had inside me, out. I needed to say what you hear. I needed the world to hear my point of view as an Afro-Latino," he said. 

And so he does, using lyrics to reference slavery, immigration, 9/11, politics⁠—from police brutality to Puerto Rico's controversial Governor Wanda Vázquez Garced⁠—Black pop culture, including Wakanda, home of Black comic book hero Black Panther, and Kobe Bryant. In one verse, Towers also references Latin pop culture, using witty lyricism to reference fellow Puerto Rican rapper Rene Pérez Joglar, a.k.a Residente.

Beyond sharing his perspective, Towers uses "MICHAEL X" to uplift Black people and share his pride. "I like seeing how the beautiful faces of my Black people cheer up," he raps in a verse.

The powerful song began as just thoughts but quickly became something more. "At first, my intention was really penning down some thoughts and sentiments but then the lyrics just began flowing and before I knew it, it was a full song," he said. "I knew I had to record it. It was an intense and emotional moment you know?"

The rapper feels Floyd's death, who he mentions in the song, is a catalyst for change. "While unfortunate, the death George Floyd woke the world up. It is shaking its core," he said. "I feel in life everything is timed out and aligns how it is meant to be aligned, and us being in quarantine has really made us open our eyes."

Towers feels strongly about being a part of a generation that enacts change.

"The death of George Floyd has impacted the world very deeply," he said. "No man, woman or child should have to worry about being treated unjustly just because of the color of their skin. As a younger generation, it is our responsibility to TAKE part and BE part of the change."

Hear the full song above. 

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Rapper Anycia On 'Princess Pop That'
Anycia

Photo: Apex Visions

interview

On 'Princess Pop That,' Rapper Anycia Wants You To Feel Like "The Baddest Bitch"

"It's a no judgment zone," Anycia says of her new album. The Atlanta rapper discusses the importance of maintaining individuality, and using her music for healing.

GRAMMYs/Apr 29, 2024 - 01:25 pm

Twenty-six-year-old rapper Anycia truly lives in the present. The Atlanta-born artist describes her most viral hits as if they were everyday experiences — she's simply going out of town on "BRB" and mad at a partner in "Back Outside" featuring Latto

Despite her calm demeanor and cadence, Anycia is a self-proclaimed "firecracker" and credits her success to her long-held confidence. 

"I [command] any room I walk in, I like to introduce myself first — you never have to worry about me walking into the room and not speaking," Anycia tells GRAMMY.com. "I speak, I yell, I twerk, I do the whole nine," adding, "I see tweets all the time [saying] ‘I like Anycia because she doesn’t rap about her private parts’... are y’all not listening?" 

With authenticity as her cornerstone, Anycia's genuine nature and versatile sound appeal broadly. On her recently released sophomore LP, Princess Pop That, Anycia's playful personality, unique vocal style and skillful flow are on full display. Over 14 tracks, Anycia keeps her usual relaxed delivery while experimenting with different beats from New Orleans, New York, California, and of course, Georgia. 

"I'm learning to be myself in different elements. I'm starting to take my sound and make it adapt to other beats and genres," she says. "But this whole album is definitely a little showing of me dibbling and dabbling.

The rising hip-hop star gained traction in June 2023 with her sultry single, "So What," which samples the song of the same name by Georgia natives Field Mob and Ciara. When Anycia dropped the snippet on her Instagram, she only had a "GoPro and a dream." Today, she has millions of views on her music videos, collaborations with artists like Flo Milli, and a critically acclaimed EP, Extra. On April 26, she'll release her debut album, Princess Pop That, featuring Cash Cobain, Luh Tyler, Kenny Beats, Karrahbooo and others. 

Ahead of the release of Princess Pop That, Anycia spoke with GRAMMY.com about her influences, maintaining individuality, working with female rappers, and using her music as a therapeutic outlet.

This interview has been edited and condensed for clarity.

Where did the title Princess Pop That come from?

Princess Pop That is my little alter ego, and my Twitter and finsta name. It's kind of like a Sasha Fierce/Beyoncé type of situation. 

The cover of your album gives early 2000 vibes. Is that where you draw most of your inspiration from?

Yeah. My everyday playlist is literally early 2000s music. I even still listen to [music] from the '70s – I just like old music! 

My mom is a big influence on a lot of the music that I like. She had me when she was like 19, 20. She's a Cali girl and has great taste in music. I grew up on everything and I feel like a lot of the stuff that I'm doing, you can kind of see that influence.

I grew up on Usher, Cherish, 112, Jagged Edge, Bone Thugs-N-Harmony, Teena Marie, Luther Vandross and Sam Cooke. Usher was my first concert, ever and actually my last concert — I went to his residency in Vegas with my mom. That's like our thing.

I know you had your hand in many different professions — including barbering and working at a daycare — how did you get into rapping?

I always liked music, but [thought] girl, we need some money right now. Rapping and music is cool, but I always had one foot in and one foot out. When I was [working] my jobs, it was more this is what I need to be doing right now — but I wasn't happy. 

It got to a point where I noticed that I was doing all these things, and it worked but it wasn't working for me. I didn't want to get caught up; I didn't want to be stuck doing something just because it works. I wanted to do something that I actually love to do. I decided to quit both jobs because I was literally making me miserable. 

I feel like that's what happened with a lot of our parents — they lose focus of their actual goals or what they actually wanted to do, and they get so caught up in what works in the moment. One thing about me, if I don't like something I'm done. I don't care how much money I put into it, if I'm not happy and it doesn’t feed me spiritually and mentally I'm not doing it. Right after [I quit] I was in the studio back-to-back making music. It eventually paid off.

Walk us through your music making process. 

A blunt, a little Don Julio Reposado, a space heater because I’m anemic. Eating some tacos and chicken wings or whatever I’m feeling at the moment. It’s not that deep to me, I like to be surrounded by good energy in the studio. 

People like to say female rappers aren’t welcoming or don’t like to work with each other. You’re clearly debunking this myth with songs like "Back Outside" featuring Latto and "Splash Brothers'' featuring Karrahbooo. What was it like working with them and how did these collaborations come about? 

Karrahbooo and I were already friends before we started rapping. It was harder for people to get us to do music because when we were around each other we weren't like, "Oh we need to do a song together." We had a friendship. 

Working with Latto, we didn't collab on that song in the studio. I did the song myself after being really upset at a man. I made the song just venting. I didn't even think that I was ever gonna put that song out, honestly. Latto ended up hitting me up within a week's span just giving me my flowers and telling me she wanted to do a song [together]. I ended up sending her "Back Outside" because I felt like she would eat [it up] and she did just that. 

She did! Are there any other female rappers you’d like to work with?

I really want to work with Cardi B — I love her! I'm also looking forward to collaborating with GloRilla

Read more: A Guide To Southern Hip-Hop: Definitive Releases, Artists & Subgenres From The Dirty South

Many female rappers come into the industry and feel like they have to start changing themself to fit a certain aesthetic or archetype. However, everything about you seems super unique — from your voice to your style and appearance. How do you maintain your individuality? 

Being yourself is literally the easiest job ever. When you're doing everything you're supposed to be doing, you're being genuine while you're doing it and you’re just being 110 percent authentically yourself — I feel like everything works out for you perfectly fine. 

I haven't had the urge to change anything or do anything different. The reason people started liking me was because I was being myself. Even if it wasn't accepted, I'm not going to stop being myself. I do what works for me and I feel like everybody should just do what works for them and not what works for the people outside of them. 

That's what creates discomfort for yourself, that’s how you become a depressed artist — trying to please everybody [but] yourself. I feel like people lose sight of that fact. Aside from this being a job or a career for me now, it’s still my outlet and a way I express myself;  it's still my form of art. I will never let anybody take that from me. It's intimate for me. 

Speaking of intimacy, what was the inspiration behind "Nene’s Prayer"? I want to know who was playing with you.

I was just having a little therapy session in the booth and everyone ended up liking it. Instead of getting mad, flipping out and wanting to go to jail I just put in a song. Even though I said some messed up things in the song, it’s better than me doing those messed up things. 

Have you ever written a lyric or song that you felt went too far or was too personal?

Nope. A lot of the [topics] that I [rap about] is just stuff girls really want to say, but don't have the courage to say. But me, I don’t give a damn! If it resonates with you then it does, and if it doesn't — listen to somebody else. 

Exactly! What advice would you give to upcoming artists trying to get noticed or have that one song that pops?

If you got something that you want to put out into the world, you just have to have that confidence for yourself, and you have to do it for you and not for other people. I feel like people make music and do certain things for other people. That's why [their song] doesn't do what it needs to do because it’s a perspective of what other people want, rather than doing [a song] that you're comfortable with and what you like.

How do you want people to feel after listening toPrincess Pop That?’

I just want the girls, and even the boys, to get in their bag. Regardless of how you went into listening to the album, I want you to leave with just a little bit more self confidence. If you’re feeling low, I want you to feel like "I am that bitch." 

It's a no judgment zone. I want everybody to find their purpose, walk in their truth and feel like "that girl" with everything they do. You could even be in a grocery store, I want you to feel like the baddest bitch. 

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A black-and-white photo of pioneering rap group Run-DMC
Run-DMC

Photo: Michael Ochs Archives/Getty Images

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'Run-DMC' At 40: The Debut Album That Paved The Way For Hip-Hop's Future

Forty years ago, Run-DMC released their groundbreaking self-titled album, which would undeniably change the course of hip-hop. Here's how three guys from Queens, New York, defined what it meant to be "old school" with a record that remains influential.

GRAMMYs/Mar 27, 2024 - 03:49 pm

"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

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It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries

Read more: 20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

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A collage photo of African women rappers (Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi
(Clockwise from top-left): Femi One, Deto Black, Nadfiav Nakai, Candy Bleakz, Rosa Ree, Sho Madjozi

Photos: Kaka Empire Music Label; Dave Benett/Getty Images for Dion Lee x htown; Oupa Bopape/Gallo Images via Getty Images; Slevin Salau; Asam Visuals; Harold Feng/Getty Images

list

10 Women In African Hip-Hop You Should Know: SGaWD, Nadai Nakai, Sho Madjozi & More

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation and evolution. These 10 female African rappers bring unique perspectives to hip-hop coming from Nigeria, Ghana and across the continent.

GRAMMYs/Mar 27, 2024 - 03:26 pm

African music has become increasingly mainstream, with Afrobeats gaining global popularity in recent years. As Burna Boy, Davido, Wizkid, and Tems have become household names, and the Recording Academy presented the inaugural Best African Music Performance award in 2024, all eyes are on Africa.

Hip-hop is a crucial thread running through Afrobeats, which also mixes traditional African rhythms with pop and dancehall. Hip-hop landed in Africa between the 1980s and 1990s, first in Senegal in 1985 and in South Africa the following decade. Over time, African hip-hop advanced from imitating American styles, to a focus on artists incorporating their own cultural experiences, languages, and social commentary.

The result was a distinctly African sound, present across the continent from West to East Africa. In Nigeria, the rap scene is almost mainstream with artists like Olamide earning a GRAMMY nomination for Best African Music Performance for his hit song with Asake; Tanzania has gained enormous respect on the international rap scene for its own "Bongo Flava." 

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation. Nazizi Hirji is known as the "First Lady of Kenyan Rap" for becoming the first successful female artist in her country at age 16. Mariam of the Malian duo Amadou and Mariam created a distinctive sound by fusing elements of hip-hop and traditional Malian music. 

Africa's hip-hop community is ever-evolving, and women are at the forefront. The following 10 African women rappers are bringing their unique voices, experiences and sounds to the scene.

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SGaWD

After leaving her career as a lawyer to pursue music, the Nigerian rapper SGaWD is beginning to make her mark on the scene. Fusing elements of hip-hop and Nigerian alté, SGaWD creates a sound without restrictions. 

She released her debut EP, Savage Bitch Juice, in 2021 and collaborated with fellow Nigerian artist Somadina on flirty lead single "Pop S—." In the second single "Rude," SGaWD detailed the nuances of her romantic and sexual experiences with men. She followed this with a slew of singles, including "INTERMISSION " and "Dump All Your Worries On The Dance Floor."

Her summer anthem "Boy Toy" is a sexy and melodic blend of rap and R&B. Her comfort with sexuality goes beyond lyricism; the music video for "Boy Toy" shows her comfort and embrace of sexuality via wardrobe choices and choreography.

But it's not all sex; SGaWD is dedicated to organizing her community. In December 2023, she organized The Aquarium, a sonic experience that included performances from herself and other female rappers.

Lifesize Teddy

Mavins Records is known for producing back-to-back breakout stars — from Rema to Arya Starr — and fans now expect a new artist from them annually. When Lifesize Teddy was introduced to the scene, rapping as her alter ego PoisonBaby, she got deep. Her intro video dissected her relationship with her inner child and explored her roots in Port-Harcourt, Nigeria. 

After spending three years of artist development in the Mavin Records Academy, she started her music career, by releasing two EPs in the span of four months in 2023. Her self-titled debut EP was led by the single "Hypnotic," a flirty song of sexual freedom that merges hip-hop and Afrobeats. Her second EP, POISN, featured five songs with one featuring her fellow Mavins Records artist, Magixx.

She ended last year headlining different shows in Lagos’ Detty December and is a special guest on Ayra Starr World Tour. 

Eno Barony

Ghanaian rapper Eno Barony's name reflects her aura and essence: "Eno" is Twi for mother, and quite fittingly she is referred to as "The Mother of Rap" in Ghana. Raised by missionary parents, she uses her music to spread the message that women should not be silenced. 

She has been releasing music for over a decade, with singles "Tonga," "Megye Wo Boy", "The Best," "Touch the Body," and "Do Something" gaining mainstream attention on the continent. Eno Barony released her first album in 2020 and, the following year became the first female rapper to win Best Rapper at the Ghana Music Awards. 

Her most recent album, Ladies First, captures the nuances and complexity of being a woman in Ghana and serves as a form of resistance to patriarchy. Opening track "God Is a Woman," featuring Ghanaian singer/songwriter Efya, establishes the tone: Eno is "entering every lane" even though "it’s a man’s world and she entered without a passport". 

Eno Barony continually pours vulnerability into her music. On these lead singles; "Heavy Load" and  "Don’t Judge Me" she raps about accepting her body image and addresses the culture of unconstructive criticism in the music industry, respectively. Last month, she released a new single "Good Enough," a romantic and reflective tune.

Nadai Nakai

Hailing from both Zimbabwe and South Africa, Nadai Nakai has been a fixture in the African rap scene for over a decade. She was the first female rapper to win the Mixtape 101 competition on the hip-hop show, "Shiz Niz."   

A mentee of pioneering Kenyan hip-hop artist Nazizi, Nakai released her first single "Like Me" under Sid Records in September 2013. The rightfully braggadocious song detailed her many talents and skills, wrapped in clever lyricism. She continued to release a slew of singles, including "Naaa Meaan" (a collaboration with Casper Nyovest, a South African male rapper), which garnered over 1 million views. Her debut album, Nadai Naked, was an ode to women making liberating choices. 

Her hip-hop and R&B-inspired songs highlight her values of female free expression and strength. Her most recent single, "Back In," announced Nakai's return to the industry after grieving the death of her boyfriend, AKA. She plans to release a tribute EP dedicated to AKA.

Deela

Deela saw a hole in the Nigerian music industry that needed to be filled. Where were the women who talked and behaved like her, with brazen confidence and an unfiltered sense of expression? 

She started making music during the pandemic lockdown, releasing singles such as the raging "Bitch Boi" and trap track "Rolling Stones." Both tracks later appeared on her debut album, Done Deel. Deela's most popular single, "Get A Grip," shows the rapper is demanding autonomy while owning her promiscuity and single life.

Deela's experimental sound includes ventures into trap, drill and more. Her 2023 album Is This On? showcased this range via UK rap-inspired "Trapstar" and straight-up hip-hop track "Take That Up" featuring Flo Milli.

She hit the ground running in 2024, releasing a collaboration with Somadina titled "Lagos" and a love-themed EP, Love Is Wicked

Deto Black

Lagos-based rapper Deto Black is an artistic polymath who dabbles in modeling, acting and photography. Her music spans hip-hop, Afrobeats, rap, pop and rock, and is becoming known in the alté scene following her collaboration with Odunsi the Engine, Amaarae and Gigi Atlantis on "Body Count." Deto’s verse on the 2020 track is  sex-positive, and encourages listeners to follow her example. 

Deto released her debut EP, Yung Everything, in 2021 and followed with singles "Nu Bag" and "Just Like Deto." At the start of 2024, she released "It’s A No From Me" featuring Chi; its music video was directed by notable alté artist Cruel Santino.

Rosa Ree

Tanzanian rapper Rosa Ree addresses the nuances of womanhood in male-dominated spaces. She entered the scene in 2016 with the goal of proving her naysayers wrong, releasing the aggressive "One Time" to dispel any notions that a woman couldn't exist in hip-hop.

In her 2022 single "I’m Not Sorry," Rosa Ree dismisses criticism and asserts that she won’t be sorry for showing her true image or voice. She also explores the unique bond between mother and child in 2023's "Mama Omollo," further showcasing the multifaceted identities of women in music.

Rosa Ree's 2024 single "In Too Deep" further showcased her introspective side by exploring themes of emotional hurt, betrayal and disappointment.

Candy Bleakz

Nigerian rapper Candy Bleakz fuses Afrobeats, amapiano and hip-hop, with heavy emphasis on street music. She started making music in 2019 and quickly began developing a community. Candy Bleakz collaborated with Zlatan and Naira Marley on "Owo Osu." 

Her resume now includes hits like "Baba Nla," "Kelegbe," "Virus", and "Kope." Her single "Won La" was even featured on the American TV series "Flatbush Misdemeanors." The most amazing thing about Candy Bleakz, though, is her courage to question the established quo and push for female representation in the infamously male-dominated street music scene.

She released her debut EP, Fire, in 2022 and raps proudly about her life and talent. On its breakout single, "Tikuku," she addresses her haters head-on. This song has garnered over 300,000 posts on TikTok going as far as eliciting a challenge in the Nigerian section of TikTok.

Candy Bleakz's second EP, Better Days, was released on March 22 and featured lead single "Para," a rap song featuring African drums, strings and chords. 

Femi One

At just 26 years old, Femi One is a renowned  Kenyan rapper and songwriter. Most of her songs are in Swahili and Sheng — a unique offering as many African rappers perform in a more universal language. 

Over the past five years, Femi One has released back-to-back singles, culminating in her 2019 debut EP XXV. " Two years later, her debut album, Greatness, further detailed her wild style and personality. Tracks like "Balance" are jam-packed with witty wordplay and hidden allusions. She also taps into her gospel roots on Greatness, thanking God for her career on "Adonai."

Her latest single, "B.A," is a pure Afrobeats song that invites listeners to lose themselves in the music and positive energy by throwing open the virtual club doors. 

Sho Madjozi

This South African rapper is known for her bold aesthetic, from her rainbow-coloured hair to her bright costumes. She released her first song, "Dumi Hi Phone," in 2017 and dropped her a genre-bending debut album the following year. Limpopo Champions League explores sounds from hip-hop to EDM.

Sho Madjozi has a quirky habit of writing songs about notable individuals. Her breakout single "John Cena," a tribute to the wrestler and actor, earned her the BET award for Best New International Act in 2019. She also collaborated with Sneakbo, Robot Boi and Matthew Otis on the hit amapiano song "Balotelli," which celebrated the renowned African soccer player. 

Sho Madjozi's music is entirely intertwined with her culture; she raps in the Bantu language Xitsonga and performs traditional dances such as xibelani wearing an adapted 

xibelani skirt. The xibelani (which translates to "hitting to the rhythm") dance is native to Tsonga women, and is performed by girls on special occasions as a celebration of their culture. Sho Madjozi's use of the dance and interpretation of its clothing helps shape her region’s cultural identity.

11 Women Pushing Amapiano To Global Heights: Uncle Waffles, Nkosazana Daughter, & More

Ovy on the Drums poses at the 2023 Latin GRAMMYs
Ovy on the Drums poses at the 2023 Latin GRAMMYs

Photo: Patricia J. Garcinuno/WireImage/GettyImages

interview

Producer Ovy On The Drums Talks New EP With Myke Towers & The Indescribable Chemistry Of Working With Karol G

"I just wanted to make some good music with a well chosen set of guest artists, and let the beats speak for themselves," Ovy on the Drums says of his new EP with Myke Towers.

GRAMMYs/Mar 15, 2024 - 05:23 pm

When Mañana Será Bonito, the fourth studio album by Karol G, came out in February 2023, its release had been preceded by two momentous hit singles that changed the face of Latin music. 

Panoramic in scope, slick and airy, but also imbued with an intense and lyrical emotional depth, the songs "Provenza" and "Cairo" combined pop, reggaetón and an alternative edge with panache, and confirmed the Colombian singer/songwriter as one of the biggest pop stars in the planet. Mañana Será Bonito would go on to win Latin GRAMMYs for Album Of The Year and Best Urban Music Album, as well as her first-ever GRAMMY for Best Música Urbana Album in 2024.

Karol G wasn’t alone in these accomplishments. Most of the songs on the album were helmed by her longtime producer, Ovy on the Drums. Like Karol herself, 33 year-old Daniel Echavarría Oviedo hails from Medellín. The pair started working together at the very beginning of their careers, and Ovy was behind the haute couture sonics of "Tusa," the 2019 collaboration with Nicki Minaj that first established Karol as a major contender in Latin pop.

"There is a chemistry when we work together that I cannot quite describe with words,"  Ovy says over Zoom from his home in Florida. It’s a weekday morning, and he sits by his keyboard producing station; from time to time, he will play imaginary chords as he searches for the right words for an answer. His attitude remains humble throughout the conversation — even after significant success and a triumphant world tour, where he accompanied Karol on most concert dates.

"I still remember the specific moment when I asked her if she would let me do production work with her," he tells GRAMMY.com. "We keep talking whenever we’re in the studio. She is very clear in her direction; ‘I want this song to sound like that,’ or, ‘Give it another spin and see if we can make it better.’"

Ovy has since been inspired to branch out into different challenges. The latest one is Cassette 01,  a six-song EP with Puerto Rican A-list rapper Myke Towers. The EP is the first in a series of cassette-themed mixtapes that will include a different collaborator on each new installment. "The concept of releasing cassette-themed EPs in the year 2024 is really exciting to me," Ovy says. "It’s linked to the history of pop music, and the way we consume songs."

Known for high-voltage, sexed-up urbano anthems like "La Playa" (2020) and "LALA" (2023), Towers adds his imprint to the songs, but Ovy’s futuristic aesthetic is all over the EP. "It’s true that the loop in the beginning has my personal touch," Ovy says with a laugh when I point out that the intro to "AMOR NARCÓTICO" is trademark Ovy. "Sometimes people tell me that a song has that unique touch of mine, and it really seems unbelievable to me when I hear it."

On "BELLAQUERÍA," he mixes synth patches with real riffs performed by his longtime guitar player; the contrast between organic and digitized is prevalent in his stylistic panoply. And his trademark battle call — the almost dub-like cry of "O-O-O-vy on the Drumsss" is the seal of distinction that pops up in every single production.

Ovy On The Drums

Ovy on the Drums and Myke Towers┃SEBA

Musically speaking, Colombia sits on a highly strategic place: next door to the fertile Caribbean islands where reggae, salsa, merengue and calypso originated — but also close enough to the airwaves of mainstream American pop. Growing up, Ovy listened to a bit of everything, and gravitated naturally to lush records with majestic grooves.

"I loved Bob Marley as a kid," he says. "At home, of course, they would play a lot of salsa at parties, and hits of the time like 'Mayonesa' [a tropi-pop smash by Uruguayan band Chocolate.] I was also crazy about Modern Talking’s ‘Brother Louie’ and the Pet Shop Boys’ ‘Go West.’ Those are the songs that defined my childhood."

In the meantime, he continues employing FL Studio — the same producing software that he used at the very beginning of his journey.

"I’ll never stop using it," he promises. "I just can’t see myself on another platform. I used to dream about meeting the software creators, and now they follow me on Instagram and gave me every available plug-in. I’ve been producing music for the past 11 years, and I think I only know a good half of everything there is to learn on FL."

Collaborating with other high-profile artists and finishing up a promised solo album are high on Ovy's priority list.

"At the beginning, I was trying to turn my solo project into a conceptual work — but that’s easier said than done," he admits. "In the end, I realized that I just wanted to make some good music with a well chosen set of guest artists, and let the beats speak for themselves. I’d say my solo album is about 50 percent done at this point."

Karol G recently released "CONTIGO," a Euro-leaning, pop-EDM single with Tiësto. It remains to be seen if the diva will rely as tightly on her usual partner in crime as she begins work on her upcoming fifth album.

"When she had some free time off touring, I happened to be busy with the CASSETTE project," Ovy says. "Since then, we connected again and have been recording a bunch of songs. But I can’t really tell what will happen on the next album. And I think it’s good that Karol is collaborating with other producers and composers, searching for different avenues and sounds. We’re definitely on the same page in allowing things to happen the way they are supposed to."

He pauses for a moment, then adds with an extra wave of enthusiasm:

"I will always be there for her. Our common objective hasn’t really changed. We must always work hard, and come up with cool new songs." 

Mañana Y Siempre: How Karol G Has Made The World Mas Bonito