meta-scriptExclusive: AJR On Busking, "Sober Up" With Rivers Cuomo & More | GRAMMY.com
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AJR

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Exclusive: AJR On Busking, "Sober Up" With Rivers Cuomo & More

The brothers Met discuss developing their unique indie-pop sound, superstar collaborations and ambitions to become the Wes Anderson of music

GRAMMYs/May 30, 2018 - 12:58 am

Brothers Adam, Jack and Ryan Met of AJR found their unique sound the hard way, by cutting their teeth busking on the streets of New York City. A decade later, the band has just wrapped a 32-date sold-out North American tour, sharing their special brand of indie-pop infused with radio-hit hooks set against the kind of performance dynamic you can only learn through persistence and experimentation.

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AJR have since become pop music juggernauts, flipping the proverbial pop script to explore production and songwriting from a new angle. On their second full-length album, 2017's The Click, the band came clean by tackling topics in an earnest way rarely seen in the genre. This is exemplified, for example, by the fresh approach on the effects of fame — or lack thereof — in "I'm Not Famous."

"That was probably the first song we wrote and released for The Click," says Jack Met. "With that song, we sat down and said, 'OK, we've done production, now let's see if we can really say something that no one has said before,' and that's where 'I'm Not Famous' came from. It's a song about why it's great to not be famous. We put that out and everyone just started really reacting well to it."

"We wanted to say something that hasn't really been said before in music. And that was really the main theme of The Click. It was just strange lyrical concepts." — Jack Met

Despite the benefits of not being famous, AJR still find inspiration — and aspiration — from another member in the entertainment industry who has made a huge name for himself with his innovative and emotional storytelling.

"We want to be the Wes Anderson of music," adds Ryan Met. "When you watch a Wes Anderson movie and you laugh, not because it's funny — it's not a comedy — but you laugh because it's so blatant, and … so, 'Wow, I've never seen that in a movie before. …' It's so wry and so honest, but it's also emotional. So I think we think about that a lot, and that's really come to be AJR's voice."

Collectively, AJR's cinematic aesthetic and musical street smarts have yielded some magical moments. "Sober Up," their latest single from The Click, features a guest appearance from Weezer's GRAMMY-winning frontman Rivers Cuomo, the perfect fit for the infectious left-of-center pop tune.

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"I think we wrote the song in probably 30 minutes, just starting with that idea of sober up, and wanting to use it as a metaphor for wanting to be young again," says Jack Met. "Rivers Cuomo is a completely different story."

He goes on to explain that Cuomo followed the guys on Twitter and sent a DM to the band praising their previous single, "Weak." Understandably excited by the endorsement, AJR went for it and asked if Cuomo would want to collaborate on a future track together. To their surprise, Cuomo said yes and wrote the bridge for "Sober Up."

Earlier this month, AJR branched out even further, collaborating with GRAMMY-nominated DJ/Producer Steve Aoki and GRAMMY-nominated rapper Lil Yachty on the song "Pretender," which started as a song that just missed the cut for The Click.

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"It didn't fit into the flow of the album, and we ended up sending it to Steve Aoki's manager," says Ryan, who thought it would be the perfect fit for an EDM vibe. "The song is about being insecure and it's about trying to figure out how to fit into a friend group and just emulate other people. … Steve Aoki did a crazy amazing job with it. He literally turned it from a sad song into this really just monstrous banger, and then Lil Yachty came on and his verse is awesome."

"I think it's a very cool juxtaposition of us from the alternative pop world, Steve Aoki from the EDM world and Lil Yachty from the hip-hop world." — Ryan Met

With nothing but momentum behind AJR, the group is experiencing a fan response like nothing they've seen in their musical lives. From the Kanye West-inspired production-heavy approach to their 2015 debut album, Living Room, to their quirky pop breakthrough on The Click, their sights are now set on enhancing their live show.

"For a long time our band was basically only about making records," says Ryan Met. "The last two years or so, our live following has exponentially been increasing. … Our goal was, 'Let's just really surprise people. Let's try and create a spectacle and try and bring the theatrical element of Blue Man Group or a Broadway show to the live concert setting.'"

The result featured bucket drum breakdowns, remixes and a lot of crazy lights, vaulting AJR from playing to crowds of 300 in clubs to larger venues of 1,500 to 3,000 people. Ryan also reveals the band's plans to play 4,000- to 5,000-person venues, doubling their audience size yet again on tour this fall while also working on new music for their next album. There's no shortage of creative energy buzzing around inside the Met brothers.

"We are also releasing a deluxe version of The Click at some point this summer, and it'll have some new songs and some re-imagined versions of songs," says Adam Met. "We really just want to keep feeding the frenzy of fans that has kind of grown over the last year. We want to keep sharing new music with them."

And while the brothers Met still may not be considered by all to be "famous," AJR have come a long way from busking in Washington Square Park.

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Steve Aoki press photo
Steve Aoki

Photo: Jana Schuessler

interview

On 'Paragon,' Steve Aoki Keeps Pushing: "This Is By Far The Most Innovative Dance Album I've Ever Done"

From techno to electro, 'Paragon' runs the gamut of dance sounds.Out June 28, the LP is decisively for the dance floor and reflects "a newer sound of Steve Aoki."

GRAMMYs/Jun 27, 2024 - 01:24 pm

The title of his ninth studio album is an apt description of Steve Aoki himself.

The cake-throwing DJ/producer — best known commercially for his 2012 remix of Kid Cudi, MGMT, and Ratatat’s "Pursuit Of Happiness" — can very well be called a paragon of longevity in dance and electronic music. And like his stature as one of the world’s highest-paid DJs (Forbes regularly cites him on its annual list), this status is hard-won.

"[The dance music industry] is…not forgiving," he tells GRAMMY.com on a Zoom call from his home in Las Vegas. He appears in quintessential Aoki fashion: shirtless, his long, dark hair cascading down his shoulders. "Yes, I have a safety level where I can continue to play shows based on old tracks, but that doesn't last very long. You have to constantly stay ahead." 

 Akin to HiRO — the protagonist of the HiROQUEST graphic novel series that he created to pair with his last two studio albums, HiROQUEST: Genesis and HiROQUEST 2: Double Helix — Aoki is on a quest of his own. HiRO (a genetically augmented meta-human) is tasked with traveling into the multiverse 400 years into the future to save Earth from an unavoidable disaster. Aoki’s charge — continuous innovation of his craft to sustain his longevity in dance music’s ever-saturated and rapidly-moving market — is no less dire nor significant to the Dim Mak Records founder.  

"I've always had this starvation complex where I have to keep doing my s—, or else I'm going to die," he muses casually, phone in hand as he paces around his house, as he’s done since he joined our call. Judging by the deadpan manner in which he delivers this line and the laugh that caps it off, this is not a revelation for Aoki. As the Greek maxim goes, "know thyself." Assuredly, he does, and well enough to know he has to keep doing his thing, hence Paragon.

Read more: Steve Aoki Connects Music & The Card-Game Metaverse On 'Hiroquest': "It's About Telling The Story Of The Future Cryptid World"

The 18-track project, out June 28, harkens back to Aoki’s dance floor roots following 2023’s Latin-influenced HiROQUEST 2: Double Helix and 2022’s alternative- and punk-guided HiROQUEST. It teems with high-profile crossover collaborations, like "Heavenly Hell" (Ne-Yo), "Electrowavebaby 2.0" (Kid Cudi), and "Get Lower" (Lil Jon). Most importantly, though, it reflects "a newer sound of Steve Aoki" — a compelling and contemporary means of extending his "safety level" in the dance space.

Ahead of Paragon’s release via his own imprint and an international tour, Steve Aoki spoke with GRAMMY.com about the album’s relationality to his artistic identity and HiROQUEST and why, even after nine albums, he’s still "very excited and very hungry to get back in the studio and continue to write music that matters." 

 This interview has been condensed and edited for clarity. 

Why was now the right time for you to go back to your true dance roots?  


An album is always about where I am at that moment. I look at each album in a way where I don't want to think too deeply about it. I want it to be more of a timestamp that, in 10 years’ time, reflects that moment in time for me.   

This time, a lot of the collaborations I was doing just fluidly became more of the same synergy. It’s a flow, and Paragon is also directly reflective of the kind of music I'm playing at my shows.  

Dance music is certainly on a rise, especially the newer sounds of dance music. Sonically, the climate's changing a lot, which challenges me as a producer who was more dominant in the 2010s. I was putting out a lot of music then, and those songs were more prolific in the electronic dance music community.  

Now, I'm challenged to stay ahead of my own production. The DNA of your sound stays with you, but you’ve got to always innovate, and this is by far the most innovative dance album I've ever done.

What, in your opinion, makes 'Paragon' so innovative?

When I go back into Paragon and I listen to each song, it's a newer sound of Steve Aoki; it's very dynamic and diverse. There’s house records, there's techno records, there's different beats-per-minute ranges — it's not just hard-hitting festival records.   

I think it's forward-thinking for me as a producer, and I'm already working on the "Part B." I distinctively made it shorter than my previous three albums, which were over 20 songs each. This is more of a traditional album length because I look at it as a two-part story musically. 

I have a bigger story that I've been attaching to my albums, like HiROQUEST and HiROQUEST 2. I wrote a book that joins those two albums into a full-length science fiction fantasy anime storyline with art and cards and collectability factor, all that fun stuff outside of music. 

Paragon is going to be an Easter egg or precursor to what's to come — the continuation of HiROQUEST. I just wanted to not use the name HiROQUEST because I wanted to do something different.

How does the album’s title fit into this larger narrative?

The Paragon Aura is a huge theme of Book 2 of HiROQUEST — it's what brings HiRO back from the "lost world" where he's been stuck. He essentially dies at the end of Book 1 and gets stuck in this lost world. This aura brings him back.

The HiROQUEST is a quest of 10 rings and HiRO is trying to obtain all 10, so he gets this power that’s going to be discussed in Book 2.  In order to forge the 10 rings to this omnipotent god ring, he has to use the Paragon Aura. The Paragon Aura is an extremely powerful tool and it's a big theme of the second book. 

You’re certainly a paragon of longevity in the dance space, which is rare. How have you maintained such an enduring and continuously expanding presence? 

The hunger needs to be there. It doesn't matter how successful you might be to the world. Yes, I have a safety level where I can continue to play shows based on old tracks, but that doesn't last very long. You have to constantly stay ahead. 

I think dance music is a bit different from rock or other genres where you can tour off your old catalog. Blink-182 never has to make another new song if they don't want to; they're going to sell out stadiums based on their catalog. Radiohead, Coldplay, they never have to make another new song — they're going to sell out.  

There's certain artists in the dance world that are veterans in the space. They’re household names. Like Tiësto or David Guetta…they don't have to release any more music, but they do. When they drop new music, it's still consistently part of culture, which is so exciting. I think that's exciting about the dance world; we still have a strong fingerprint. 

Do you count yourself among the veteran dance acts who don’t have to release more music if they don’t want to?  

There are definitely people who might think I'm in this category, but I don't personally think about myself like that. Not doing so keeps me fighting for it. I'm still very excited and very hungry to get back in the studio and continue to write music that matters.  

The baseline has to be that you're giving all of yourself to this. I still remember touring in a band with four sweaty dudes, showering once a week, and staying at people's houses. Not once in those 14 tours did we ever stay in a hotel. All the money went to gas and feeding ourselves.

We’d be broke by the end of the tour, and I’d be ready for the next one. I still remember the feeling of okay, we’re broke, we’re stinky, and we’re back in our town. Now we gotta write more music to get back on the road again, and I loved it. I did like 14 full tours by the time I was 21. It's a lot more luxurious these days but doing what you love has to be the foundation or else you can't survive the hard. 

I've been doing my record label, Dim Mak, for almost 30 years now. The people who have worked for Dim Mak…it's a lifestyle. Yes, they're working to get a paycheck, but they're working first and foremost because they believe in the culture. You have to be down with the culture first and the paycheck second. 

What can fellow DJ/producers take from the example you’ve set?

I think the most important thing is to never stop making music and leveling up your shows because those are the two most important things as an artist in any space. The live experience is really important. Your music is number one, though, because if your music's not good, no one's even going to go to your live show. You need to build your sound to a point where people know your music as you, and then you better show up and make your show really good. And not even just good — you’ve got to make it your own show.     

A Steve Aoki show is a unique show, and in some cases, it's outperforming my music. People will talk more about my cakes than my new album. I'll take it though, because I just want people to have a great experience. 

There are a lot of artists who find their sound, develop it, people latch onto them, and then they just fizzle out for whatever reason. When it fizzles out, that's when the real test comes and it’s to go back to it. If you really care about the long game, you’ve got to keep putting more cakes in the oven. 

Nine albums is a tall tally, especially for the dance genre, where the album is not the dominant format. Why is it important to you to continue making albums despite this dynamic?

I've always been an album guy because I was a band guy. When you're in a band, the most important thing is to make an album, not a song. You have to make a collection of music that defines you. 

When I was in bands, I listened to albums, and I’d listen to every single song. I know people don't do that anymore, but I still like to follow that, I can't help it. I collect vinyl; I do certain things in the old-school sense that you can't kick out of me.

Read more: 8 Times Dance Stars Channeled Their Inner Punk Kid, From Deadmau5 & Gerard Way To Rezz & Silverstein 

I know people aren't listening to the full album. I know they're listening to the song that's probably the main song of the whole album. And even if one one-hundredth of my fans listen to the full album, I don't actually care. I'm still going to make the album. It goes back to the most important thing: I'm doing it for myself first. 

I love telling a story. All the attention to detail and my intention to create this moment in time means so much to me. I know one one-hundredth of the people are going to be there for it, and I'm totally fine with that. I've grown a community of fans because I care so much about the detail; I go so deep into the story. I do it for them too. And the people who are in and out and come just for the quick hit, that's fine. They're absolutely welcome and invited to be part of it. 

That one one-hundredth appreciates the concept-driven approach to album-making, especially because this genre isn’t exactly known for that compared to other genres.

Yeah, and I think a lot of stuff that I'm doing, especially with HiROQUEST, has not been done before, like bringing in anime culture, card culture, comic books, and manga. No one's doing that in [dance music]. The Weeknd did a comic book and so did Kid Cudi. I'm following the same practice of combining these worlds.

And I went deep in HiROQUEST: Book 1. It's 50,000 words. I spent like 16 months writing this book; it’s 250 pages. That’s a big ordeal, but what's great is we’ve already sold out two printings. We're already in our third printing now, which is incredible for a story that had never been heard before.

I love my fans for that. It allows me to have the courage to keep going. To step out like this is a lot of work and a lot of time, and you don't want to fall on deaf eyes and ears. I'm already writing Book 2 

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Patrick Wilson, Rivers Cuomo, Brian Bell and Matt Sharp of Weezer in 1995
Patrick Wilson, Rivers Cuomo, Brian Bell and Matt Sharp of Weezer

Photo: Fryderyk Gabowicz/picture alliance via Getty Images

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Why Weezer's 'The Blue Album' Is One Of The Most Influential '90s Indie Pop Debuts

Weezer’s debut album was a harbinger of nerd rock and its many acolytes, with hits like "Buddy Holly" and "Undone (The Sweater Song)." Thirty years after its release, 'The Blue Album' stands tall for the ways it redefined indie pop and rock.

GRAMMYs/May 10, 2024 - 03:48 pm

We can thank Kurt Cobain and Tower Records for one of the most enduring debut albums of all time. 

Weezer frontman Rivers Cuomo was working at a Los Angeles Tower Records in 1991 when the store began to blare Nirvana’s "Sliver." His ears perked up, inspired by Cobain’s music and lyrics.

"It’s like, 'Oh, my God. This is so beautiful to me. And I identify with it so much.' Hearing him sing about Mom and Dad and Grandpa Joe, these personal family issues, in a really heartbreaking kind of innocent, childlike way, over these straightforward chords in a major key," Cuomo told Rolling Stone.

Fast forward to May 10, 1994, and Weezer —originally a nickname Cuomo took on due to his asthma-induced wheezing — debuted an album brimming with thoughtful themes, chunky riffs, sublime solos and a song that would end up as a game-changing music video directed by Spike Jonze

Cuomo cut his headbanger hair — he thought metal would be his future — and adorned thick glasses reminiscent of Cobain. Along for the ride came drummer Patrick Wilson, guitarist Brian Bell and bassist Matt Sharp. The cover art for The Blue Album featuring the foursome simply standing and staring at the camera evoked a feeling of awkward geekiness that would eventually lead to the album’s designation as being the harbinger of nerd rock and its many acolytes.

From the time of its release and through to today, The Blue Album reverberated with both music fans and indie rock bands. It felt like a lovechild between the Beach Boys' melodies and the Pixies’ distortion-friendly rhythms. It was certified platinum in January 1995, and has since gone three times multi-platinum in the U.S. Rolling Stone readers ranked the album the 21st greatest of all time. 

In honor of an album that arguably has a banger for every track, here’s a deep dive into what makes The Blue Album such an iconic indie pop record, and how its impact on modern rock is still being felt today.

It Has More Hooks Than A Walk-In Closet

Refreshingly original pop-rock wasn’t sprouting up in the mid-1990s, when Nirvana, Pearl Jam and Smashing Pumpkins dominated the radio waves. Enter The Blue Album with songs, such as "Say It Ain’t So," boasting catchy hooks so infectious they became earworm fodder.

It’s not just the big singles blasting addictive hooks. "Surf Wax America" lets Weezer fans ply their falsetto skills when they try to reach the end note in, "You take your car to work/I’ll take my board/and when you’re out of fuel/I’m still afloat."

Tokyo Police Club's Graham Wright said in 2019: "That [album] has such an unfair amount of hooks packed into it. Like, every song has like 5 to 10 hooks that are good enough to easily sustain an entire song in their own. It feels like they hogged everything."

TPC toured with Weezer in 2008.

…And Its Lyrics Were More Than Just Playful

Cobain wrote about drugs, Metallica’s lyrics skewed dark, and some fans couldn’t even make out what Eddie Vedder was crooning into the mic. But Cuomo’s lyrics had that everyman quality fans could find relatable. 

Album opener "My Name is Jonas" speaks of a common crisis Cuomo was inspired to put to paper: Cuomo’s brother was dealing with insurance challenges after enduring a serious car crash. Knowing Cuomo’s MO, the song's lyrics resonate more deeply: "Tell me what to do/Now the tank is dry/Now this wheel is flat."

On "Say It Ain’t So" — the most-streamed song from the album on Spotify — Weezer manages an eternal hookiness with a heavy dose of reality. Over a reggae-influenced beat with guitar upstrokes, the song offers a potent look at Cuomo’s past. It tells the story of his estranged relationship with his alcoholic father ("Somebody's Heine/Is crowding my icebox") and how Rivers Sr. eventually left the family, got sober and became a preacher ("You've cleaned up, found Jesus/Things are good, or so I hear").

The Blue Album Had A Singular Look

If there is any moment to showcase how Weezer set itself apart from other rock bands at the time, look no further than the music video to one of the album’s blazing hits. "Buddy Holly" might have been a reference to the close-cropped hair and wide-rim glasses both Holly and Cuomo wore, but the video is a taste of the band’s nostalgia-heavy, pop culture-referencing personality that other bands would later emulate.

Directed by Spike Jonze (who was also responsible for the Beastie Boys' astounding "Sabotage" video,) "Buddy Holly" featured Weezer playing in 1950s garb as they interacted with characters from the show "Happy Days." The video was a marvel of editing and jokiness at the time: Mary Tyler Moore gets a shout-out; there’s something so deeply satisfying seeing the Fonz dance to Weezer verses and fuzz guitars.

"Buddy Holly" was an early example of Weezer's unique and deeply referential aesthetic; their free-spirited, random and weird viewpoint would appear in videos throughout their run.  In "Undone (The Sweater Song)," a parade of canines runaround the band as they exuberantly play the hit song, with drummer Patrick Wilson shaking booty behind the kit.

Post- Blue, the Muppets danced and sang along with the band in the hilarious "Keep Fishin’," while sumo wrestlers battled it out between clips of the band rocking out to "Hash Pipe."

It Delivered Memorable And Inspiring Intros 

Producer Ric Ocasek ensured that there were no wasted moments in The Blue Album. That includes the intros, which can feature some of the best opening licks to ever grace a Weezer track (as on "Holiday") or flirt with a genre–rock folk– that quickly switches to another (see "My Name is Jonas").

But a true-stand out intro, if only for its experimental personality, comes from "Undone (The Sweater Song)," which opens with a circular riff stemming from guitar picking. Then comes a music-less intro with a couple guys chatting — courtesy of bassist Sharp and friend of the band Karl Koch — that isn’t as meaningful as the song’s more maudlin theme. It may inspire fans to see the song as a fun and silly tune instead of what Cuomo intended: an anthem of the underdog.

That intro is mirrored in other pop-rock tracks of that era, such as Nada Surf’s "Popular" which begins with over a minute of spoken word before the verses.

The spoken intro to "Undone" is a reminder that Weezer never likes taking itself too seriously. They enjoy breaking conventional rules of what a song, or first few bars, should sound like for their audience, and they revel in throwing us curveballs as a way to say, "Hey, we’re a rock band, but we’re not your Dad’s rock band." 

They Aren’t Afraid To Move Away From Traditional Indie Pop

"We're experimenting, trying to come up with the best music we possibly can, so our motivation is pure. We're not just trying to cash in," Cuomo told Guitar World in 2002, reflecting his anti-frontman persona with an honest take of Weezer’s standing in the rock world. That "best music" is shining on The Blue Album but also their inventiveness, which saw them extend the usual track length on "Only in Dreams" from the usual three minutes to almost eight minutes. 

Moving away from the head-boppin choruses of "Buddy Holly" and "Surf Wax America", the final track on the album plays with rhythms and unadorned bass lines reminiscent of early Phish. It careens from dreamy and meandering to chewy distortion and crashing cymbals, and ends with four minutes of instrumental jamming. 

Wavves bassist Stephen Pope took to "Only in Dreams" right away. "[It] stands out to me, as a not-very-technically-skilled bass player, because of how memorable the bassline is even though it’s so simple. It’s extremely Kim Deal-esque, and I attribute a lot of my playing style to Kim Deal and Matt Sharp," he told Consequence of Sound

Bands Love Covering The Blue Album

Everyone loves to try their hand at belting out Weezer songs, especially those from The Blue Album. One of the more notable covers is the pitch-perfectly sung "My Name is Jonas" from Taking Back Sunday, whose own tunes have Weezer-esque personalities. 

Foster the People covered "Say It Ain’t So" in 2011, Relient K cleaned up the distortion for their version of "Surf Wax America," and Mac DeMarco delivered a throaty take on "Undone (The Sweater Song)" where he adlibbed the tune’s spoken word bits. 

And if there’s any sign of the album’s wide-ranging influence, the cast of "Succession" recorded a raucous rendition of "Say It Ain’t So."

The Blue Album Is So Iconic That Weezer Is Touring It Globally

From Atlanta to London to Vancouver, Weezer’s 2024 tour schedule is solely focused on playing The Blue Album from start to finish. Titled Voyage to the Blue Planet and featuring openers the Flaming Lips, the Smashing Pumpkins and Dinosaur Jr., the tour will be a retrospective of the killer tracks that cemented Weezer as pioneers of nerd-rock and a whimsical sorely needed during the super-serious era of grunge.

As much as Weezer fans also adore the emo classic Pinkerton and admire the ambition of the four-album box set of SZNS of 2021, The Blue Album remains a perfect debut record and one that transcends any age demo. A 50-year-old rock fan and a 25-year-old TikTok influencer will both be front row centre at the tour this year, and expect them to be mouthing the lyrics to "Buddy Holly" while playing the meanest air guitar.

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2023 In Review: 5 Trends That Defined Hip-Hop
(From left) Coi Leray, DJ Kool Herc, RZA, Lil Yachty, Yeat

Photos: Gary Miller/Getty Images; ANGELA WEISS/AFP via Getty Images; Jason Mendez/Getty Images; Erika Goldring/FilmMagic; Joseph Okpako/WireImage

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2023 In Review: 5 Trends That Defined Hip-Hop

While hip-hop’s lack of chart success was rife for discussion during the first half of the year, there was plenty of great rap music in 2023. It may not be reaching the top of the charts as frequently, but the genre is as vibrant as ever.

GRAMMYs/Dec 6, 2023 - 04:18 pm

For the first half of 2023, hip-hop’s lack of chart success seemed to be all anyone could talk about. 

No hip-hop album went No. 1 until Lil Uzi Vert’s Pink Tape in July, and it wasn’t until September that Doja Cat broke a 13-month dry spell for the genre on Billboard’s Hot 100 singles chart with "Paint the Town Red" (the single is nominated for Best Pop Vocal Performance at the 2024 GRAMMYs, alongside Miley Cyrus' "Flowers," "Vampire" by Olivia Rodrigo, Taylor Swift's "Antihero" and Billie Eilish's "What Was I Made For?").

This situation caused a bunch of hand-wringing. As hip-hop celebrated its 50th anniversary, was the genre past its prime — artistic, commercial or both? Was it, as one popular radio personality proclaimed, being eased out by mysterious powers-that-be in favor of Afrobeats or reggaeton?

While it may not be reaching the top of the charts as frequently as in years past, hip-hop is as vibrant as ever. As it turns out, there was plenty of great hip-hop around in 2023, thanks to both new and veteran artists. As hip-hop enters its next 50 years, look back on some of the trends that are keeping the genre one of the most innovative.

SoundCloud Rap Returns

"SoundCloud rap" was an appellation given to a group of artists starting sometime in the mid-2010s. It referred to artists like XXXTentacion, Trippie Redd, Smokepurpp, Lil Pump, Denzel Curry, and many more. Often the artists looked as colorful as the music sounded — face tattoos were the norm — and its approach was structurally experimental, emo-influenced, and raw. (A good summary of the movement is here). 

SoundCloud rap as a movement ran out of steam in 2019 after a string of tragic deaths (Lil Peep, XXXTentacion, Juice WRLD). But now a new iteration of it is back. 

Yeat, who in 2018 back at the tail of SoundCloud rap’s initial run was hailed as "SoundCloud’s latest sensation," has developed into a major star who duets with Drake on the latter's For All The Dogs. He and a crew of artists such as Ken Car$on, Midwxst, and SSGKobe are taking the high-energy vibe of the initial wave of SoundCloud rap artists like Playboi Carti, and updating it for a new generation. 

This new slate is, as other coverage has pointed out, overall less chaotic and noisy, and more professional-sounding, than its predecessors, while still having similar youthful energy.

Women Are Leading The Way

For far too long in mainstream hip-hop, women have been relegated to "the one girl in the crew" status, or been pitted against each other by fans, media, and pretty much everyone else with a there-can-only-be-one mentality. Despite that, girls and women have always played a key role in the genre, both in front of the mic and behind the scenes.

Fortunately those retrograde notions are dead in 2023. A diverse array of female rappers are leading the way artistically and commercially. On the commercial side of the ledger, last year’s GRAMMY Best New Artist nominee Latto was the first rapper to score a No. 1 hit in 2023, while GloRilla, Coi Leray and Best New Artist nominee Ice Spice (who is nominated in the category alongside Gracie Abrams, Fred again.., Jelly Roll, Coco Jones, Noah Kahan, Victoria Monét, and the War And Treaty) have all had big chart wins.

Other female artists who are making big noise include Tierra Whack (who this publication pinpointed as someone "leading the next generation"), Rico Nasty, Flo Milli, Kash Doll, BIA, and countless others. For a primer on both how we got here and what the current generation is up to, make sure to watch the Netflix documentary Ladies First: A Story of Women in Hip-Hop.

Change Is Happening At The Margins

As with most art forms, the real excitement happens at the edges. Whether it's people who are operating outside of the commercial mainstream, or artists who are pushing to expand the idea of what being a rapper even means by incorporating other types of music, the margins are where all the fun is.

In 2023, artists continued to incorporate other genres to the point where questioning whether their music is still hip-hop becomes impossible to answer — see Lil Yachty’s recent psychedelic turn and Kassa Overall’s jazzy explorations. There are also the truly outré, experimental artists like Fatboi Sharif, whose dark and abstract vision is unlike anything else; and psychedelic deep thinker Gabe ‘Nandez.

And there is a vibrant, arty underground scene that has its own revered veterans like billy woods whose profile (both solo and as a member of the duo Armand Hammer with ELUCID) has been rising rapidly over the past few years; as well as a contingent of younger aligned musicians like Fly Anakin and Pink Siifu. 

Veterans Are Killing The Stage

While some young artists are canceling or postponing live dates, or having tickets on the secondary market go for surprisingly low prices, there’s one contingent of artists who are having no problem filling seats and satisfying fans: the OGs.

The culture's legends crossed the country on stacked tours — many of which coincided with  the much-heralded 50th anniversary of hip-hop.The Rock the Bells F.O.R.C.E. Tour featured LL Cool J, the Roots, and a busload of veteran rappers. 2023 also saw the Nas and Wu-Tang Clan New York State of Mind Tour, and 50 Cent’s Final Lap Tour. 

Hip-hop’s longtime stars are tearing down stages all over the world, and filling up arenas while doing it. Despite a popular culture always focused on the new and next, these OGs are showing their staying power where it counts — onstage, in front of the people. 

Hip-Hop Celebrates Its Golden Anniversary

Hip-hop officially celebrated 50 years of groundbreaking culture in August, but 2023 became a year-long celebration of the genre’s past. Figures going all the way back to Kool Herc and  DJ Hollywood had huge moments and a renewed focus on their achievements.

The celebration wasn’t limited to one single Yankee Stadium concert or one media outlet. It was instead a long and well-needed look back that spanned live events, museum exhibits, documentaries, books, and more. The retrospective really kicked off in February, with a killer showcase of hip-hop history at the 2023 GRAMMYs. And it continues all the way through to December with the Recording Academy’s "A GRAMMY Salute to 50 Years of Hip-Hop" special

20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

New Music Friday November 17 Hero
Bibi and Becky G

Photo: Amy Lee

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New Music Friday: Listen To New Songs From Andre 3000, Drake, Ozuna & More

From long-awaited debut albums to surprising singles, listen to these six new releases from Nov. 17.

GRAMMYs/Nov 17, 2023 - 06:54 pm

With Thanksgiving around the corner, this New Music Friday offers us a feast of new sounds from some of the music industry’s biggest artists.

Country star Maren Morris teamed up with Teddy Swims for a passionate duet version of his song "Some Things I'll Never Know," while Steve Aoki & ERNEST paired up for an energetic dance/country crossver, "Us," from Aoki’s HiROQUEST 2: Double Helix.

American band Bleachers unleash their wild side with "Alma Matter," from their upcoming self-titled album dropping March 8, 2024. Meanwhile, alternative rock band Bad Suns released their catchy, six-track EP Infinite Joy. Across the pond, long-time British rockers Madness released their 13th album, Theatre Of the Absurd Presents C’Est La Vie.

With sultry sounds from R&B songstress Ari Lennox to mellow, indie rhythms from Dermot Kennedy to upbeat, radiant vibes from the duo Surfaces, this Friday brings a kaleidoscope of sounds from across every genre. 

Along with the slew of releases mentioned above, press play on releases from the likes of André 3000, Drake, Ozuna, Lil Wayne and 2 Chainz, Danny Brown, and Bibi and Becky G — and be sure to add some new sounds to your rotation.

André 3000 - New Blue Sun

If you’ve seen Andre 3000’s impromptu flute performances in the past few years, then the GRAMMY winner's new sound won’t come as a shock. On his eight-track debut solo album New Blue Sun, the Outkast member experiments with wind instruments and percussion, creating serene and melodic compositions.

Across eight elaborately titled tracks  — "I swear, I Really Wanted To Make A "Rap" Album But This Is Literally The Way The Wind Blew Me This Time" and "That Night In Hawaii When I Turned Into A Panther And Started Making These Low Registered Purring Tones That I Couldn’t Control… Shyt Was Wild," — Andre details his artistic journey and the possibility of returning to rap music. Because, as Andre has told numerous outlets, New Blue Sun is not a rap album.

"I get beats all the time. I try to write all the time. People think, Oh, man, he’s just sitting on raps, or he’s just holding these raps hostage. I ain’t got no raps like that," he told GQ. 

In the future, fans might see 3000 return to the rap universe but in the meantime, let’s enjoy the ambience of the blue sun. 

Drake - For All The Dogs Scary Hours Edition

It’s not Scorpio season without a release from the scorpion king himself, Drake. In the latest installment of his Scary Hours series, Drake brought in a heavy-hitter lineup of producers including Lil Yatchy and Alchemist.

With songs surrounding themes of betrayal and broken trust (an the less-than-subtle chant "F— My Ex" more than 10 times in one song), For All The Dogs Scary Hours Edition shows how deep the Certified Lover Boy is in his feelings.

Drake brings out his Swiftie side in the track, "Red Button," shouting out Taylor Swift with lyrics "Taylor Swift the only n—- that I ever rated/ Only one could make me drop the album just a little later/ Rest of y’all, I treat you like you never made it." Seems that the big-ups and grudges heard on October's For All The Dogs translate to Scary Hours, too.

His song "Evil Ways" features J. Cole, increasing anticipation for their joint tour, which was announced on Nov. 13.

Ozuna - Cosmo

After receiving a nod for Best Reggaeton Performance and performing with David Guetta at the 2023 Latin GRAMMYs, Puerto Rican Singer Ozuna dropped his sixth album, Cosmo. Filled with soon-to-be dance floor staples, Cosmo highlights Ozuna's versatility.

Songs like "El Pin" and "La Chulita" are full of infectious dance and Afrobeats influences, yet stay true to his reggaeton roots. The 15-track record also includes collaborations with Jhayco, Chenco Corleone, Anuel and David Guetta.

"When you think of a colorful image, you think of youth. When people listen to this album, I want them to take it seriously," Ozuna said in an interview with the Fader. "People want to hear what’s real, what’s clear-cut, in black and white.”

The goal, he continued, is to allow "people to know who the real Ozuna is."

2 Chainz, Lil Wayne - Welcome 2 Collegrove

Lil Wayne and 2 Chainz have joined forces once again to release their second joint album, Welcome 2 Collegrove. The album’s title is a melding of 2 Chainz's hometown of College Park, Georgia, with Lil Wayne’s Hollygrove, Louisiana.

Welcome 2 Collegrove includes features from a cross-section of hip-hop and R&B greats, including Usher, 21 Savage, Rick Ross, Benny The Butcher and Fabolous. Tracks like "Presha" and "Long Story Short" bring back the duo’s classic rap sound from their 2016 project COLLEGROVE, and show their ability to create hip-hop anthems. The special guest artists add even more depth to their songs. 

Danny Brown - Quaranta

After a four year break, Detroit rapper Danny Brown is back with his seventh album, Quaranta. A departure from his earlier, more club-centric music, the 11-track album offers a new perspective in Brown’s life.

Quaranta is a turning point in Brown's musical journey, where he reflects on themes of regret, self-destructive behavior, and growth. While songs like "Ain’t My Concern" and "Celibate" still include his signature flair of fast, high-pitched verses, this album takes on a more mature and introspective route. 

Bibi feat. Becky G - "Amigos"

On "Amigos," South Korean singer Bibi teamed up with Latin star Becky G for a multicultural but ever-relatable track that focuses on being hung up on past lovers despite having someone new in their life. "I know we had a good time and that you always want more / But if my boyfriend calls, we’re just friends, nothing more," they sing in Spanish.

"Amigos" is rife with hip-hop influences — a genre Bibi loves. 

"Expressing oneself through lyrics is so real and genuine," BIBI told AllKPop. "As I’m someone who wasn’t necessarily gifted with natural musical talent — I didn’t even know the difference between boom bap or trap beats until way later. I think the other factors of music organically followed as I grew as an artist."

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