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Deep 10: OutKast's Speakerboxxx/The Love Below

Dive into 10 facts you may not know about the GRAMMY-winning double-album that prompted Polaroid to issue a warning

GRAMMYs/Oct 20, 2016 - 11:50 pm

If the two breakout hits on OutKast's Speakerboxxx/The Love Below sounded like the work of completely different artists, that's because they essentially were. Big Boi's soulful "The Way You Move" (on his Speakerboxxx) and André 3000's electro-funk "Hey Ya!" (from The Love Below) were initially set to appear on solo albums by the Atlanta duo, but were ultimately brought to term as a double album under the OutKast umbrella.

The much-acclaimed ATLiens' strategy paid off. In December 2003, "Hey Ya!" topped the Billboard Hot 100, where it remained for nine weeks. "The Way You Move" followed close behind at No. 2, ultimately knocking "Hey Ya!" from its throne the following year. More than a decade into their career, Speakerboxxx/The Love Below became OutKast's biggest success, selling more than 11 million units (the most of any hip-hop album).

Following are 10 lesser-known facts about Speakerboxxx/The Love Below, which ensured OutKast's place in the annals of popular music history.

1. The Speakerboxxx "Intro" features a sampled Emergency Broadcast System announcement by Don Pardo. 

The late "Jeopardy!" and "Saturday Night Live" announcer is the first voice to appear on the double album when he cautions, "This is a test." Pardo has also been sampled by Eric B & Rakim and Front 242, among others. He can also be heard assisting Frank Zappa during his 1976 performance of "I'm The Slime" on "SNL." 

2. "The Way You Move" was nearly left on the cutting-room floor. 

Big Boi's chart-topper was one of the last songs recorded for the album and was almost held for frequent collaborator Sleepy Brown's solo album. Brown sings the song's infectious hook, which he wrote after hearing the beat at one of Big Boi's cookouts. "I heard that melody and I ran to Big and said, 'Yo, I got the craziest hook for this beat,' Brown revealed to MTV. "I told him to go to the studio that night."    

 

3. Speakerboxxx was the original working title of OutKast's subsequent film Idlewild.

Set in a Great Depression-era Georgia juke joint, the 2006 musical film was described by writer/director Bryan Barber as "a mix between The Color Purple and Amélie." In addition to André 3000 and Big Boi, the cast includes "Empire" star Terrence Howard, Patti LaBelle, Macy Gray, Cicely Tyson, and Ben Vereen. The film's soundtrack is the duo's last album together to date.

4. André 3000 approached each of his songs as a different character in a film. 

The Love Below was intended as the soundtrack for a film the rapper co-wrote with Barber, who received a Best Short Form Music Video GRAMMY nomination for directing "Hey Ya!" Although the film, which André described as a love story, was ultimately shelved, actress Rosario Dawson appears on the album's Prince-esque track "She Lives In My Lap."

5. Polaroid warned customers to ignore OutKast's advice in "Hey Ya!"

On "Hey Ya!" André 3000 famously encourages all of the Beyoncé and Lucy Lius to "shake it like a Polaroid picture." The company responded with a statement on its website, declaring the action outdated and warned: "Shaking or waving can actually damage the image."

 

6. "Roses" is the only track on The Love Below that includes a verse from Big Boi. 

It is also the duo's last Top 10 hit to date. While Big Boi is mostly absent from The Love Below, André 3000 co-wrote four tracks on Speakerboxxx, including "Ghetto Musick" (one of two tracks on Big Boi's half featuring André's vocals). 

7. OutKast became the sixth act to replace themselves on the Billboard Hot 100.

When "The Way You Move" pushed "Hey Ya!" out of the No. 1 spot in 2004, OutKast joined a small group of artists who have pulled off the impressive feat. Others include the Beatles, Usher, Taylor Swift and, most recently, Justin Bieber.

8. Before accepting Album Of The Year, Big Boi joined George Clinton and others onstage for a GRAMMY tribute to funk. 

The 13-minute showstopper at the 46th GRAMMY Awards — which was officiated by the righteous "church of the eternal funk" minister Samuel L. Jackson — also featured Robert Randolph and Earth, Wind & Fire, among others. Big Boi recently penned a tribute to the GRAMMY-winning elements, who were 2016 recipients of The Recording Academy's Lifetime Achievement Award.

9. Speakerboxxx/The Love Below was the second rap album to win a GRAMMY for Album Of The Year. 

Released in 1998, Lauryn Hill's The Miseducation Of Lauryn Hill was the first hip-hop album to receive Album Of The Year. OutKast are the first hip-hop group and last hip-hop act to date to win the honor. Their double set also took the 2003 GRAMMY for Best Rap Album, while "Hey Ya!" won Best Urban/Alternative Performance.  

10. The Speakerboxxx/The Love Below recording sessions yielded enough material to fill multiple albums. 

"Between the two of them, we had the basic tracking done for 60 songs apiece," engineer John Frye told MTV. Time to get started on that anniversary box set.

(Bill Forman is a writer and music editor for the Colorado Springs Independent and the former publications director for The Recording Academy.)

Lil Wayne performing at Roots Picnic 2024
Lil Wayne performs at Roots Picnic 2024.

Photo: Taylor Hill/Getty Images for Live Nation Urban

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9 Lively Sets From The 2024 Roots Picnic: Jill Scott, Lil Wayne, Nas, Sexyy Red, & More

From hit-filled sets by The-Dream and Babyface to a star-studded tribute to New Orleans, the 2024 iteration of the Roots Picnic was action-packed. Check out a round-up of some of the most exciting sets here.

GRAMMYs/Jun 3, 2024 - 09:02 pm

As June kicked off over the weekend, The Roots notched another glorious celebration at West Philadelphia's Fairmount Park with the 16th annual Roots Picnic. This year's festival featured even more activations, food vendors, attendees, and lively performances.

On Saturday, June 1, the action was established from the onset. October London and Marsha Ambrosius enlivened the soul of R&B lovers, while Method Man and Redman brought out surprise guests like Chi-town spitter Common and A$AP Ferg for a showstopping outing. 

Elsewhere, rappers Smino and Sexyy Red flashed their St. Louis roots and incited fans to twerk through the aisles of the TD Pavilion. And Philly-born Jill Scott's sultry vocals made for a memorable homecoming performance during her headlining set. 

The momentum carried over to day two on Sunday, June 2, with rising stars like Shaboozey and N3WYRKLA showing the Roots Picnic crowd why their names have garnered buzz. Later in the day, rapper Wale brought his signature D.C. swag to the Presser Stage. And while Gunna's performance was shorter than planned, it still lit the fire of younger festgoers. 

Closing out the weekend was a savory tribute to New Orleans courtesy of The Roots themselves, which also starred Lil Wayne, acclaimed R&B vocalists, an illustrious jazz band, and some beloved NoLa natives. 

Read on for some of the most captivating moments and exciting sets from the 2024 Roots Picnic. 

The-Dream Serenaded On The Main Stage

The-Dream performing at Roots Picnic 2024

The-Dream | Taylor Hill/Getty Images for Live Nation Urban

After years away from the bright lights of solo stardom, The-Dream made a triumphant return to the festival stage on Saturday. The GRAMMY-winning songwriter and producer played his timeless R&B hits like "Falsetto" and "Shawty Is Da S––," reminding fans of his mesmerizing voice and renowned penmanship.

His vocals melted into the sunset overlooking Fairmount Park Saturday evening. And even in moments of audio malfunctions, he was able to conjure the greatness he's displayed as a solo act. Although, it may have looked easier than it was for the Atlanta-born musician: "Oh, y'all testing me," he said jokingly. 

The-Dream slowed it down with the moodier Love vs. Money album cut "Fancy," then dug into the pop-funk jam "Fast Car" and the bouncy "Walkin' On The Moon." He takes fans on a ride through his past sexual exploits on the classic "I Luv Your Girl," and closes on a fiery note with the "Rockin' That S—." While even he acknowledged that his set wasn't perfect, it left fans hoping to see more from the artist soon. 

Smino Rocked Out With His Philly "Kousins"

Smino performing at Roots Picnic 2024

Smino | Shaun Llewellyn

Despite somewhat of a "niche" or cult-like following, Smino galvanized music lovers from all corners to the Presser Stage. The St. Louis-bred neo-soul rapper played silky jams like "No L's" and "Pro Freak" from 2022's Luv 4 Rent, then dove into the sultry records from his earlier projects.

"Klink" set the tone for the amplified showcase, with fans dancing in their seats and through the aisles. His day-one fans — or "kousins," as he lovingly refers to them — joined him on songs like the head-bopping "Z4L," and crooned across the amphitheater on the impassioned "I Deserve." 

Under Smino's musical guidance, the crowd followed without a hitch anywhere in the performance. It further proved how magnetic the "Netflix & Dusse" artist is live, and how extensive his reach has become since his 2017 debut, blkswn.

Nas Took Fans Down Memory Lane

Nas performing at Roots Picnic 2024

Nas | Taylor Hill/Getty Images for Live Nation Urban

The New York and Philadelphia connection was undeniable Saturday, as legendary Queensbridge MC Nas forged the two distinctive cities for a performance that harnessed an "Illadelph State of Mind."

The "I Gave You Power" rapper played his first show in Philadelphia as a teenager, when he only had one verse under his belt: Main Source's 1991 song "Live at the BBQ." Back then, Nas admitted to underplaying the city's influence, but he knew then what he knows now — "I had to step my s— up." And he did.

The rapper played iconic songs like "Life's a B–" and "Represent" from his landmark debut Illmatic, which celebrated 30 years back in April. He even brought out Wu-Tang Clan's Ghostface Killah to add to the lyrical onslaught, and played records like "Oochie Wally" and "You Owe Me" to enliven his female fans.

Sexyy Red Incited A Twerk Fest

Sexyy Red performing at Roots Picnic 2024

Sexyy Red | Frankie Vergara

Hot-ticket rapper Sexyy Red arrived on the Presser Stage with a message: "Make America Sexyy Again." And as soon as Madam Sexyy arrived, she ignited a riot throughout the TD Pavilion aisles. Twerkers clung onto friends and grasped nearby railings to dance to strip club joints like "Bow Bow Bow (F My Baby Dad)" and "Hood Rats."

Red matched the energy and BPM-attuned twerks from her fans, which only intensified as her lyrics grew more explicit. Sexyy encouraged all of the antics with a middle finger to the sky, her tongue out, and her daring lyrics filling the air. Songs like "SkeeYee" and "Pound Town" added to the nonstop action, leaving fans in a hot sweat — and with their inner sexyy fully unlocked.

Jill Scott Delivered Some Homegrown Magic

Jill Scott performing at Roots Picnic 2024

Jill Scott (left) and Tierra Whack | Marcus McDonald

To close out night one, the Roots Picnic crowd congregated at the Park Stage for a glimpse of Philadelphia's native child, Jill Scott. The famed soulstress swooned with her fiery voice and neo-soul classics like "A Long Walk" and "The Way." Fans swayed their hips and sang to the night sky as Scott sprinkled her musical magic.

Scott, wrapped up in warm, sapphire-toned garments, was welcomed to the stage by Philadelphia Mayor Cherelle L. Parker. The newly elected official rallied the audience for a "Philly nostalgic" evening, and the GRAMMY-winning icon delivered a soaring performance that mirrored her vocal hero, Kathleen Battle. "Philadelphia, you have all of my love," Scott gushed. "I'm meant to be here tonight at this Roots Picnic."

"Jilly from Philly" invited some of the city's finest MCs to the stage for the jam session. Black Thought rapped along her side for The Roots' "You Got Me," and Tierra Whack stepped in for the premiere of her and Scott's unreleased rap song, a booming ode to North Philly. 

Fantasia & Tasha Cobbs Leonard Brought Electrifying Energy

Fantasia performing at Roots Picnic 2024

Fantasia | Taylor Hill/Getty Images for Live Nation Urban

Led by the musical maestro Adam Blackstone, singers Tasha Cobbs Leonard and Fantasia set the warmness of Sunday service and their Southern flare with a "Legacy Experience." And as the title of the performance suggests, their fiery passion was a thread of musical mastery.

As fans danced across the lawn, it was just as much a moment of worship as it was a soulful jam — and only the dynamic voices of the two Southern acts could do the job. "Aren't y'all glad I took y'all there this Sunday," Blackstone said.

The sanctity of Tasha Cobbs Leonard's vocals was most potent on "Put A Praise On It," and Fantasia's power brought the house down even further with classics like "Free Yourself" and "When I See U."

"I wasn't supposed to come up here and cut. I'm trying to be cute," Fantasia joked after removing her shoes on stage. The North Carolina native's lips quivered and her hands shook in excitement, as she continued to uplift the audience — fittingly closing with a roaring rendition of Tina Turner's "Proud Mary."

Babyface Reminded Of His Icon Status

Babyface performing at Roots Picnic 2024

Babyface | Marcus McDonald

There are few artists who could dedicate a full set to their own records, or the hits they've penned for other musicians. And if you don't know how special that is, Babyface won't hesitate to remind you. "I wrote this back in 1987," he said before singing the Whispers' "Rock Steady."

Throughout the legendary R&B singer's 45-minute set, he switched between his timeless records like "Every Time I Close My Eyes" and "Keeps on Fallin'," and those shared by the very artists he's inspired — among them, Bobby Brown's "Don't Be Cruel" and "Every Little Step," 

Fans across several generations gathered to enjoy the classic jams. There was a look of awe in their eyes, as they marveled at the work and memories Babyface has created over more than four decades. 

André 3000 Offered Layers Of Creativity

Andre 3000 performing at Roots Picnic 2024

André 3000 | Marcus McDonald

Speculation over what André 3000 would bring to his Sunday night set was the buzz all weekend. Fans weren't sure if they were going to hear the "old André," or the one blowing grandiose tones from a flute on his solo debut, 2023's New Blue Sun.

The former Outkast musician went for the latter, and while some fans were dismayed by the lack of bars, hundreds stayed for the highly rhythmic set. "Welcome to New Blue Sun live," André said. The majestic chimes and flowy notes of his performance reflect a new creative outlook, and as the performance went on, there was a cloud of coolness that loomed over the amphitheater.

His artistic approach is new to many fans, but he never stopped showcasing the personality they have grown to love. After delivering a message in an indistinguishable language, he panned to the crowd with a look of deep thought and said, "I just want y'all to know, I made all that s— up." It's the kind of humor fans have admired from him for decades, and moments like those are one of many reasons they stayed to watch the nuances of the MC's set.

Lil Wayne & The Roots Gave New Orleans Its Magnolias

Trombone Shorty and Black Thought at Roots Picnic 2024

Trombone Shorty (left) and Black Thought | Taylor Hill/Getty Images for Live Nation Urban

The sound of jazz trombones and the gleam of Mardi Gras colors transported West Philly to the bustling streets of New Orleans for the closing set of Roots Picnic 2024. The ode to the Big Easy featured natives like Lloyd, PJ Morton and the marvelous Trombone Shorty, all of whom helped deliver a celebratory tribute that matched the city's vibrance.

Lloyd floated to the stage singing The Roots' "Break You Off," and delved into his own catalog with "Get It Shawty" and "You." Morton soon followed with a soulful run of his R&B records, including "The Sweetest Thing" and "Please Be Good."

With anticipation on full tilt, Black Thought welcomed the festival closer to the stage with a message: "It's only right if Philly pays homage to New Orleans that we bring out Lil Wayne." And right on cue, Wayne drew a wave of cheers as he began "Mr. Carter."

Wayne strung together his biggest Billboard-charting and street hits, including "Uproar," "Hustler's Muzik" and "Fireman." The performance was a rousing cap-off to the weekend — and it clearly meant a lot to the rapper to rep his city in such grand fashion.

"This is a dream come true," Wayne said. "It's a motherf–ing honor."

11 New Music Festivals To Attend In 2024: No Values, We Belong Here & More

Rico Wade
Rico Wade at The Dungeon II Studios in Atlanta, Georgia in 2002.

Photo: Julia Beverly/Getty Images

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Remembering Producer Rico Wade, Helped Define The Sound Of Southern Hip-Hop

Rico Wade, legendary producer and one-third of Organized Noize, who helped forge the sound of Atlanta hip-hop and propelled artists like OutKast, Ludacris, and TLC to fame, has died at 52.

GRAMMYs/Apr 17, 2024 - 08:08 pm

Hip-hop has lost another legend. Rico Wade, an integral part of the bedrock of Southern hip-hop, the godfather of modern Atlanta rap, and one-third of the production crew Organized Noize with Patrick "Sleepy" Brown and Ray Murray, has died. He was 52. 

Wade was a force that helped launch the careers of OutKast, Goodie Mob, Ludacris, and Future, and produced and co-wrote hits for artists including TLC's "Waterfalls," as part of a mid-'90s Southern hip-hop renaissance. The epicenter of this revolution was the Dungeon, his mother's basement in East Point, Georgia. The location built a reputation as a haven for Dungeon Family artists like André "André 3000" Benjamin and Antwan "Big Boi" Patton among a generation of ATL creatives formulating their own flavor of Southern rap. 

"We're deeply saddened by the passing of Rico Wade, one of Atlanta’s most prolific music producers," said Recording Academy CEO Harvey Mason jr. "Rico's influential contributions to the Atlanta music scene beginning in the 1990s helped foster the rise of some of hip-hop’s most prominent artists and played a pivotal role in shaping the genre as we know it today. Our hearts go out to his family, friends, and all those whose lives he influenced.” 

Wade was nominated for two GRAMMYs during his lifetime including Record Of The Year for TLC's "Waterfalls" and Album Of The Year for OutKast's Stankonia. 

“Rico left an indelible mark on music and culture around the world and for that, the South will always have something to say,” said Atlanta Mayor Andre Dickens in an issued statement echoing the famous battle cry of André 3000's 1995 Source Awards Best New Artist acceptance speech

It's been more than 30 years since OutKast dropped their first-ever single "Player's Ball" in 1993 and on that track Wade's voice is the first. He sets the tone for the legendary duo's entire career and Southern hip-hop at the same time with the introduction: "Man, the scene was so thick/ Lowriders, '77 Sevilles, El Dogs/ Nothin' but them 'Lacs/ All the players, all the hustlers/ I'm talkin' 'bout a Black man heaven here/ You know what I'm sayin'?"

"Rico Wade brought us to his house studio, where I heard the most interesting music production I'd ever heard from Atlanta," André 3000 told the Recording Academy in a 2019 interview reflecting on his experience working on OutKast's debut album Southernplayalisticadillacmuzik. "It was Rico, Ray, and Sleepy's vision to make sure [OutKast would put] Southern lifestyle first. I was just playing my part the best I could."

Outkast's Southernplayalisticadillacmuzik would go on to sell 500,000 records and became certified platinum within a year. "When we were working on the OutKast vibe, even though there were two members in the group, we all considered ourselves OutKast at the time — including all of Organized Noize and the Goodie Mob members who appeared on the album," Murray told the Recording Academy in 2019. 

Read more: OutKast Examine Their Southern Experience On 'Southernplayalisticadillacmuzik'

Organized Noize signed a publishing deal with L.A. Reid and Babyface's label LaFace Records in 1993, setting the foundation for their work on OutKast's seminal "Player's Ball" single. It was a lasting connection that would serve the rest of Wade's career.  

Wade would continue to work with Reid during Reid's tenure as chairman and CEO of Epic Records from 2013 to 2017, building a hub for hip-hop artists at the label including Wade's cousin, Atlanta rapper Future. Future would become the first artist ever on the Billboard charts to debut back-to-back albums at No. 1 with his 2017 release HNDRXX. In March, Future and Metro Boomin jointly released another No.1 album, We Don’t Trust You

Wade nurtured Future's talents through his Dungeon connects. The two didn't meet until Future was well into his teens, but once they did Wade quickly put his cousin's clear drive and talent to use, introducing him to the Dungeon Family and bringing him into the studio to work on in-house production projects including Ludacris' "Blueberry Yum Yum" (Red Light District), which earned Future a songwriting credit in 2004.

“That's how he ended up writing the record for Ludacris, becoming part of a group that could make music, and getting a record deal,” Wade told Complex in 2013. “It showed him that the music industry money is real."

Inspired by his cousin, Future studied the industry through the in-roads made by Wade. “I took everything I learned from him and applied it to my everyday craft from being in the studio,” Future told Complex. "Just knowing how to feel records so I know how to make songs and write for people to keep around and go to the next level.” His devotion to Wade's tutelage and legacy is apparent in the Olde English script tattooed across his arms that matches Wade's own markings — "DUNGEON" appears on the right and "FAMILY" on the left. 

Killer Mike, a constant collaborator who worked with Wade on his latest album Michael which swept the 2024 GRAMMYs rap categories with three wins for Best Rap Album, Best Rap Song, and Best Rap Performance, announced Wade's passing in an Instagram post on Sunday. "I don't have the words to express my deep and profound sense of loss. I am Praying for your wife and Children. I am praying for the Wade family. I am praying for us all," Killer Mike wrote. "I deeply appreciate your acceptance into The Dungeon Family, mentorship, Friendship and Brotherhood. Idk where I would be without ya'll." 

How 1994 Changed The Game For Hip-Hop

Notorious B.I.G. Biggie Smalls in 1994
Notorious B.I.G. in Brooklyn, 1994

Photo: Clarence Davis/NY Daily News Archive via Getty Images

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How 1994 Changed The Game For Hip-Hop

With debuts from major artists including Biggie and Outkast, to the apex of boom bap, the dominance of multi-producer albums, and the arrival of the South as an epicenter of hip-hop, 1994 was one of the most important years in the culture's history.

GRAMMYs/Feb 13, 2024 - 05:22 pm

While significant attention was devoted to the celebration of hip-hop in 2023 — an acknowledgement of what is widely acknowledged as its 50th anniversary — another important anniversary in hip-hop is happening this year as well. Specifically, it’s been 30 years since 1994, when a new generation entered the music industry and set the genre on a course that in many ways continues until today.

There are many ways to look at 1994: lists of great albums (here’s a top 50 to get you started); a look back at what fans and tastemakers were actually listening to at the time; the best overlooked obscurities. But the best way to really understand why a single 365 three decades ago had such an impact is to narrow our focus to look at the important debut albums released that year. 

An artist’s or group’s debut is their entry into the wider musical conversation, their first full statement about who they are and where in the landscape they see themselves. The debuts released in 1994 — which include the Notorious B.I.G.'s Ready to Die, Nas' Illmatic and Southernplayalisticadillacmuzik from Outkast — were notable not only in their own right, but because of the insight they give us into wider trends in rap.

Read on for some of the ways that 1994's debut records demonstrated what was happening in rap at the time, and showed us the way forward. 

Hip-Hop Became More Than Just An East & West Coast Thing

The debut albums that moved rap music in 1994 were geographically varied, which was important for a music scene that was still, from a national perspective, largely tied to the media centers at the coasts. Yes, there were New York artists (Biggie and Nas most notably, as well as O.C., Jeru the Damaja, the Beatnuts, and Keith Murray). The West Coast G-funk domination, which began in late 1992 with Dr. Dre’s The Chronic, continued with Dre’s step brother Warren G

But the huge number of important debuts from other places around the country in 1994 showed that rap music had developed mature scenes in multiple cities — scenes that fans from around the country were starting to pay significant attention to.

To begin with, there was Houston. The Geto Boys were arguably the first artists from the city to gain national attention (and controversy) several years prior. By 1994, the city’s scene had expanded enough to allow a variety of notable debuts, of wildly different styles, to make their way into the marketplace.

Read more: A Guide To Texas Hip-Hop: Definitive Releases, Artists & Events

The Rap-A-Lot label that first brought the Geto Boys to the world’s attention branched out with Big Mike’s Somethin’ Serious and the Odd Squad’s Fadanuf Fa Erybody!! Both had bluesy, soulful sounds that were quickly becoming the label’s trademark — in no small part due to their main producers, N.O. Joe and Mike Dean. In addition, an entirely separate style centered around the slowed-down mixes of DJ Screw began to expand outside of the South Side with the debut release by Screwed Up Click member E.S.G.

There were also notable debut albums by artists and groups from Cleveland (Bone Thugs-N-Harmony, Creepin on ah Come Up), Oakland (Saafir and Casual), and of course Atlanta — more about that last one later.

1994 Saw The Pinnacle Of Boom-Bap

Popularized by KRS-One’s 1993 album Return of the Boom Bap, the term "boom bap" started as an onomatopoeic way of referring to the sound of a standard rap drum pattern — the "boom" of a kick drum on the downbeat, followed by the "bap" of a snare on the backbeat. 

The style that would grow to be associated with that name (though it was not much-used at the time) was at its apex in 1994. A handful of primarily East Coast producers and groups were beginning a new sonic conversation, using innovations like filtered bass lines while competing to see who could flip the now standard sample sources in ever-more creative ways. 

Most of the producers at the height of this style — DJ Premier, Buckwild, RZA, Large Professor, Pete Rock and the Beatnuts, to name a few — worked on notable debuts that year. Premier produced all of Jeru the Damaja’s The Sun Rises in the East. Buckwild helmed nearly the entirety of O.C.’s debut Word…Life. RZA was responsible for Method Man’s Tical. The Beatnuts took care of their own full-length Street Level. Easy Mo Bee and Premier both played a part in Biggie’s Ready to Die. And then there was Illmatic, which featured a veritable who’s who of production elites: Premier, L.E.S., Large Professor, Pete Rock, and Q-Tip.

The work the producers did on these records was some of the best of their respective careers. Even now, putting on tracks like O.C.’s "Time’s Up" (Buckwild), Jeru’s "Come Clean" (Premier), Meth’s "Bring the Pain" (RZA), Biggie’s "The What" (Easy Mo Bee), or Nas’ "The World Is Yours" (Pete Rock) will get heads nodding.

Major Releases Balanced Street Sounds & Commercial Appeal

"Rap is not pop/If you call it that, then stop," spit Q-Tip on 1991’s "Check the Rhime." Two years later, De La Soul were adamant that "It might blow up, but it won’t go pop." In 1994, the division between rap and pop — under attack at least since Biz Markie made something for the radio back in the ‘80s — began to collapse entirely thanks to the team of the Notorious B.I.G. and his label head and producer Sean "Puffy" Combs. 

Biggie was the hardcore rhymer who wanted to impress his peers while spitting about "Party & Bulls—." Puff was the businessman who wanted his artist to sell millions and be on the radio. The result of their yin-and-yang was Ready to Die, an album that perfectly balanced these ambitions. 

This template — hardcore songs like "Machine Gun Funk" for the die-hards, sing-a-longs like "Juicy" for the newly curious — is one that Big’s good friend Jay-Z would employ while climbing to his current iconic status. 

Solo Stars Broke Out Of Crews

One major thing that happened in 1994 is that new artists were created not out of whole cloth, but out of existing rap crews. Warren G exploded into stardom with his debut Regulate… G Funk Era. He came out of the Death Row Records axis — he was Dre’s stepbrother, and had been in a group with a pre-fame Snoop Dogg. Across the country, Method Man sprang out of the Wu-Tang collective and within a year had his own hit single with "I’ll Be There For You/You’re All I Need To Get By." 

Anyone who listened to the Odd Squad’s album could tell that there was a group member bound for solo success: Devin the Dude. Keith Murray popped out of the Def Squad. Casual came out of the Bay Area’s Hieroglyphics. 

Read more: A Guide To Bay Area Hip-Hop: Definitive Releases, Artists & Subgenres From Northern California

This would be the model for years to come: Create a group of artists and attempt, one by one, to break them out as stars. You could see it in Roc-a-fella, Ruff Ryders, and countless other crews towards the end of the ‘90s and the beginning of the new millennium.

Multi-Producer Albums Began To Dominate

Illmatic was not the first rap album to feature multiple prominent producers. However, it quickly became the most influential. The album’s near-universal critical acclaim — it earned a perfect five-mic score in The Source — meant that its strategy of gathering all of the top production talent together for one album would quickly become the standard. 

Within less than a decade, the production credits on major rap albums would begin to look nearly identical: names like the Neptunes, Timbaland, Premier, Kanye West, and the Trackmasters would pop up on album after album. By the time Jay-Z said he’d get you "bling like the Neptunes sound," it became de rigueur to have a Neptunes beat on your album, and to fill out the rest of the tracklist with other big names (and perhaps a few lesser-known ones to save money).

The South Got Something To Say

If there’s one city that can safely be said to be the center of rap music for the past decade or so, it’s Atlanta. While the ATL has had rappers of note since Shy-D and Raheem the Dream, it was a group that debuted in 1994 that really set the stage for the city’s takeover.

Outkast’s Southernplayalisticadillacmuzik was the work of two young, ambitious teenagers, along with the production collective Organized Noize. The group’s first video was directed by none other than Puffy. Biggie fell so in love with the city that he toyed with moving there

Outkast's debut album won Best New Artist and Best New Rap of the Year at the 1995 Source Awards, though the duo of André 3000 and Big Boi walked on stage to accept their award to a chorus of boos. The disrespect only pushed André to affirm the South's place on the rap map, famously telling the audience, "The South got something to say." 

Read more: A Guide To Southern Hip-Hop: Definitive Releases, Artists & Subgenres From The Dirty South

Outkast’s success meant that they kept on making innovative albums for several more years, as did other members of their Dungeon Family crew. This brought energy and attention to the city, as did the success of Jermain Dupri’s So So Def label. Then came the "snap" movement of the 2000s, and of course trap music, which had its roots in aughts-era Atlanta artists like T.I. and producers like Shawty Redd and DJ Toomp. 

But in the 2010s a new artist would make Atlanta explode, and he traced his lineage straight back to the Dungeon. Future is the first cousin of Organized Noize member Rico Wade, and was part of the so-called "second generation" of the Dungeon Family back when he went by "Meathead." His world-beating success over the past decade-plus has been a cornerstone in Atlanta’s rise to the top of the rap world. Young Thug, who has cited Future as an influence, has sparked a veritable ecosystem of sound-alikes and proteges, some of whom have themselves gone on to be major artists. 

Atlanta’s reign at the top of the rap world, some theorize, may finally be coming to an end, at least in part because of police pressure. But the city has had a decade-plus run as the de facto capital of rap, and that’s thanks in no small part to Outkast. 

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Performers onstage during "A GRAMMY Salute To 50 Years Of Hip-Hop"
Performers onstage during "A GRAMMY Salute To 50 Years Of Hip-Hop"

Photo: Frazer Harrison/Getty Images for The Recording Academy

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6 Highlights From "A GRAMMY Salute To 50 Years Of Hip-Hop": Performances From DJ Jazzy Jeff & The Fresh Prince, Queen Latifah, Common & More

A multi-generational collective of artists commemorated the culture, sound and influence of hip-hop during a two-hour televised special. Read on for the biggest moments from "A GRAMMY Salute To 50 Years Of Hip-Hop," which aired Dec. 10.

GRAMMYs/Dec 11, 2023 - 07:50 pm

While 2023 marked hip-hop's 50th anniversary, the year comes to a close with a show that proves the celebration can't, and won't stop. On Dec. 10, the Recording Academy's "A GRAMMY Salute To 50 Years Of Hip-Hop" paid homage to the culture's originators, innovators, and contemporary leaders.

Co-produced by Questlove, the two-hour televised special featured legendary acts and contemporary artists who have cultivated the genre into a pop cultural juggernaut. Icons including LL Cool J, DJ Jazzy Jeff & The Fresh Prince, Jermaine Dupri, Too Short, E-40, De La Soul, DJ D-Nice, Doug E. Fresh and others transformed "A GRAMMY Salute To 50 Years Of Hip-Hop" into an oral and visual commemoration of hip-hop's enduring influence.

From regional tributes to poetic remembrances, the anniversary special was a showcase of adoration for hip-hop's OGs as well as a newer generation of entertainers who are leading hip-hop into a glorious next 50 years

Read on for six highlights from  "A GRAMMY Salute To 50 Years Of Hip-Hop," which aired Sunday, Dec. 10 on CBS Television Network, and on demand on Paramount+.

Queen Latifah and Monie Love┃Frazer Harrison/Getty Images for The Recording Academy

Ladies First: Honoring The Queens Of Hip-Hop

The audience erupted into thunderous applause the moment DJ Spinderella touched the ones and twos and Queen Latifah graced the stage. As the two went back and forth in a performance of "Ladies First" joined by British MC Monie Love, the tone was set: This was a celebration of and for the women in hip-hop. 

As the song closed, early pioneers MC Sha-Rock and Roxanne Shante joined the trio on stage to perform their signature hits. In a continued showcase of women’s evolution in hip-hop, J.J. Fad performed their early crossover hit "Supersonic," while MC Lyte, Remy Ma, and Latto also joined onstage. As a collective, the congregation closed out with a performance of "U.N.I.T.Y." 

DJ Paul and Juicy J of Three 6 Mafia┃Frazer Harrison/Getty Images for The Recording Academy

The South Still Got Something To Say

One could not imagine the impact of André 3000's words at the Source Awards in 1995 when he said "the South got something to say." Since then, rappers from Atlanta, Baton Rouge, Memphis, Miami, and Texas have taken these words as a rallying cry that the East and West coasts aren't the only regions worthy of hip-hop’s crowns. 

Aptly described as "The Third Coast," the South was well-represented onstage. Jeezy and Jermaine Dupri showcased the universal power of Atlanta, while Bun B represented the great state of Texas and the legacy of Pimp C in his performance of "International Players Anthem." Memphis took it back with a performance of "Stay Fly" by Three 6 Mafia, while viewers were reminded of the city’s future by an enthusiastic presentation of "Tomorrow" by GloRilla

Boosie Badazz stole the stage with his rendition of "Wipe Me Down," which highlighted the cities outside of the Atlanta, Houston, and Memphis corridor which contributed to the development and prominence of Southern hip-hop. His energy was enlightened by Miami Luke, the man behind 2 Live Crew, who brought booty shaking Miami bass to stage to round out the intergenerational collective of performers from down South. 

Explore More Of "A GRAMMY Salute to 50 Years of Hip-Hop"

(L-R) Yukmouth and Kuzzo Fly of The Luniz, Yo-Yo, The Lady of Rage, B-Real and Sen Dog of Cypress Hill┃Monica Schipper/Getty Images for The Recording Academy

…But The West Coast Remains The Best Coast

The West Coast was among the first to differentiate itself from the East Coast with the invention of G-funk — a musical tradition that blended resurrected funk samples with live instrumentation to create a melodic background for the region’s musicians to rap upon. One of the first hits to crossover was "Regulate" by Warren G, which opened the special’s tribute to the West Coast. 

The song was followed by chart topping "I Got 5 on It" by Luniz, a cult classic which received a secondary wave of prominence by Jordan Peele who remixed the song for his film Us. However, it was the performances by The Lady of Rage and Yo-Yo that served as an educational lesson for those who forget about the contributions of women to the growth of the West Coast sound in hip-hop. 

Another standout from the West Coast section was Cypress Hill, the Southern California hip-hop group that blended rock, metal, and Latin music in hip-hop. Yet, it was the presence of E-40 and Too Short that solidified the importance of the Bay Area in the lineage of West Coast hip-hop.

Flavor Flav of Public Enemy, T.I., and Chuck D of Public Enemy┃Monica Schipper/Getty Images for The Recording Academy

"Salute" Paid Tribute To Those Who Didn’t Make It To 50

Jay-Z turned 54 days before "A GRAMMY Salute To 50 Years Of Hip-Hop" aired, and it was  somber to consider his contemporaries who didn't make it to see the culture's golden anniversary.

Names such as the Notorious B.I.G., who grew up with Jay-Z, as well as Nipsey Hussle were shared on screen as DJ D-Nice and Doug E. Fresh paid respect to the legions of rappers who passed before hip-hop’s 50th. Among those honored were Tupac Shakur, his friend and frontman of Digital Underground Shock G, New York drill leader Pop Smoke, TakeOff of the Migos, and Gangsta Boo — all of whom were instrumental in making hip-hop the global force that it is today.

Rick Ross, Chance the Rapper and 2 Chainz┃Frazer Harrison/Getty Images for The Recording Academy

Hip-Hop Got A Big "Happy Birthday"

Hip-hop and party culture have been interwoven since DJ Kool Herc and Cindy Campbell threw the first party at 1520 Sedgwick Avenue in the Bronx. It's only fitting that the genre’s 50th anniversary would be ushered in with "Birthday Song" by 2 Chainz. As the Atlanta rapper reminded attendees that the best place to celebrate your birthday is in the city's strip clubs, Gunna graced the stage with his verse of "Hot" from Young Thug’s album So Much Fun.

It was the sample of Grandmaster Flash and The Furious Five’s "The Message" that brought hip-hop’s back home to the East Coast with a riveting performance by Coi Leray. Although, Rick Ross, Nelly, and Chance The Rapper reminded the East of the party and chart potential of Miami St. Louis, and Chicago with their rendition of "Hustlin," "E.I.," and "No Problem."

DJ Jazzy Jeff and Will Smith a.k.a. the Fresh Prince┃Frazer Harrison/Getty Images for The Recording Academy

DJ Jazzy Jeff & The Fresh Prince Got Thanks And Praise

It was the advocacy of DJ Jazzy Jeff & The Fresh Prince that encouraged bridge-building between the Recording Academy and the hip-hop community. When the duo received hip-hop’s first GRAMMY Award for Best Rap Performance, the rapper/producer elected to boycott the show. Although they attended the following year, the duo displayed a courageous appreciation of their art that continues to be appreciated by their peers. 

Questlove introduced his fellow Philadelphians and the duo erupted into a medley of their classics. Soon, LL Cool J, Queen Latifah, and others jumped up to pay homage to Jeff and Will, two children from Philadelphia who changed the world.

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