After more than 30 years as a DJ/producer, David Guetta knows the secret to success within dance music.

"What made me famous is to have songs that could be timeless and crossover into the pop world, but are still being played by all the DJs," the French producer says. "It's always a big challenge to do a dance record that every DJ would play, but at the same time would touch the emotions enough so that people that are not in clubs or in festivals would be touched by it. It's that duality that I have to fight every time."

With 14 No. 1 dance hits and two GRAMMYs to his name now — as well as two more nominations at the 2024 GRAMMYs — Guetta flashes a coy smile and says, "I think I've found a few tricks to make it work."

Guetta is one of the inaugural nominees in the new Best Pop Dance Recording Category. He has not one, but two songs in Category: his latest collab with Bebe Rexha, "One In A Million," and his Haddaway-sampling hit with Anne-Marie and Coi Leray, "Baby Don't Hurt Me." 

As the only artist with two nominations in the Category, Guetta's latest GRAMMY nods further solidify his legacy as one of dance music's biggest crossover acts. While he's been making a name for himself since getting his start on the Parisian underground, Guetta broke through to the mainstream U.S. market with his serendipitous collab with Kelly Rowland, "When Love Takes Over," in 2009.

Since then, he's made countless hits for himself and others. He's the in-demand producer behind the Black Eyed Peas' 2009 smash "I Gotta Feeling" who could get Nicki Minaj to sing ("Turn Me On") and Sia to step into the spotlight ("Titanium"), all the while helping to build new talent, such as his frequent collaborator (and current co-nominee) Rexha. 

His latest single is with another pop princess, Kim Petras, a fast-paced dance floor collab titled "When We Were Young" that samples Supertramp's "The Logical Song." Just after making tour stops in South America, Guetta sat down with GRAMMY.com to share the stories behind some of his biggest hits, from his crossover breakthrough with Kelly Rowland to his latest GRAMMY-nominated collab with Bebe Rexha. 

"When Love Takes Over" feat. Kelly Rowland (2009)

Kelly Rowland, I have to give an homage to her because she is the first pop artist that came to me. She was in a club in Cannes where I was playing. All the records I did before that were with this incredible vocalist, Chris Willis. I had some very big dance records, like "Love is Gone" for example. That was really massive in our culture, but I never worked with a big famous pop artist.

So, I'm in Cannes DJing, and I play the instrumental of "When Love Takes Over," and Kelly comes to the DJ booth and asks me, "What is this record?" I said, "It's just a beat I made," and she said, "I really like it. Can I try to write something on it?" 

Crazy, right? I have so much respect for her. I'm grateful to her for life because to go to a DJ that you don't even know, hear a beat and spot that it is a hit? That's big! 

We did this collab, and the record went to No. 1 in the U.K. and charted in 30 countries or something crazy, and this was the first step for me into a big crossover. Right after that, I had "Sexy B—" with Akon, and that was massive and very influential. One of the most influential records I've made, I think. 

"Sexy B—" feat. Akon (2009)

I'm in the U.K. at BBC One radio performing "When Love Takes Over" with Kelly Rowland. Akon is performing after me, and he says "Ah, it's you! You also did 'Love is Gone.' I love those records. Let's do something," so I booked at Metropolis in London that same night. I bring him to the studio, and we did "Sexy B—" that night.

In this industry, it's a lot about "You're only as good as your last hit," so many people basically look at the top 10 say, "Okay, let's work with this guy because it's current." I was never too much like that. I'm just looking for talent, really, and the accidents of life. Because if you look at all my biggest hits, they happen by accident.

Black Eyed Peas' "I Gotta Feeling" (2009)

Dance music is not usually the main leading genre. You have more pop or hip-hop, some moments it was rock, but dance was always more niche. At the same time, it has a huge influence on pop. I've seen an interesting phenomenon, though: Every time there's a major crisis and people are really stressed and suffering, dance music rises.

At the end of the 2008 financial crisis that was so tough on people, I produced "I Gotta Feeling" for Black Eyed Peas, and it was like a revolution at this time. Everyone was like, "What is this?" and then from one day to the other, every radio was playing dance music all day. 

Now, we're in the second time. We've just gotten out of COVID, we have the war in Ukraine and Russia. "I Gotta Feeling" was such a happy song, which is not what I do usually, and again, now, "I'm Good (Blue)" is having the same type of moment. I think dance music has the power to help people forget everything, just live in the moment and feel good. 

"Memories" feat. Kid Cudi (2010)

"Memories" with Kid Cudi is also funny to see how everything is connected — because in the case of "Memories," I'm shooting the video of "I Got A Feeling" with Black Eyed Peas. One of the cameos of the video is Kid Cudi, and I'm also a cameo in the video. I was like, "Oh wow, you're Kid Cudi? I love your work! We should do something together," and boom. We book the studio the day after, and we have "Memories.

"Titanium" feat. Sia (2011)

Titanium was a similar situation. Sia was a very cool and very respected artist, but she was not a big pop artist. Funnily enough, at the time, she decided to stop being an artist and just be a songwriter.

We were working together as a producer and a songwriter for another artist, but when I heard her voice on that record, I was like, "It's impossible. No one is going to be able to sing like this." I literally begged her to stay on the record, and she was like, "Look, I'll do it, but I don't want to do any interviews. I don't want to do a video. I don't want to do tours. I don't want to do any of it." I'm like, "Okay, no problem. Just give me your voice."

After it was released, she became a huge artist. I remember being in the studio with her after "Titanium," and she would receive messages from Rihanna and Beyoncé fighting for her songs. It was really crazy, really incredible. She became one of the most respected artists on the planet. 

"Hey Mama" feat. Nicki Minaj, Bebe Rexha & Afrojack (2015)

I have a long history with Bebe, and we started to work together with "Hey Mama." It's a funny story because I had the sample, and I had Nicki's rap, and I felt the sample was my chorus. It took me two years to understand that the sample needed to be the post, and I needed a real chorus. Imagine spending two years on a record. I was going crazy!*

I knew it was a hit, but it was not totally there. I realized I needed to push the chorus back, make it a post and play some chords.

When you are in the studio, there's studio A, B, C and D — and the door of Studio D was open. I heard this crazy voice, and I come in the door like, "Wow, who's singing?" That was Bebe! She was not an artist yet, but a songwriter. She was writing with a friend of mine and asked, "Can you guys try something on this hook that makes me suffer so much?" In 15 minutes, they wrote the hook. It was insane.

In the middle of the record being released, she asked to feature on the record because she wanted to start an artist career of her own. We changed the credit, then she became a big artist. 

"I'm Good (Blue)" with Bebe Rexha (2022)

Funnily enough, we made this song four years before the release. I was living in London at the time, and Bebe texted me, "I'm going to be in London. Do you want to do something?"

We were writing in the studio, and just for the vibe, we tried that idea. Honestly, I don't use many samples — maybe only three records in my career — but I was like, "Imagine bringing back that happy vibe, it would be so much fun, and those chords are so good." 

So we did it, and honestly, no one believed in it. Still, as a DJ, I try to only play my own productions, so I made a festival version with that exact hook, and I played it at a festival. A few years later, someone sampled it, used it on TikTok, and it was a huge hit. Bebe texted me like, "Do you know what's happening on TikTok?" 

She showed me and she's like, "You got maximum two weeks to finish the record." So I finished the record! 

Two days before it was released, I played it at a festival in the U.K., and everyone was singing all the words. I could not believe it. The record was not out! Usually it's a struggle to build a record, sending it to DJs and to have the support of radio and streaming platforms. Now, it was already a hit before it was out. That's crazy!

"Baby Don't Hurt Me" with Anne-Marie and Coi Leray (2023)

I did this as a follow-up to "I'm Good (Blue)," digging in the classic dance music records from the '90s and 2000s. To be completely honest, I come from house music, and at that time, I would not play Euro dance records. I would be like, "Oh, this is so cheesy." But with life experience, you learn to respect the melodies. I look at it in a very different way, because I'm probably less snobbish with age.

I think a lot of producers are obsessed with technicalities and get caught on "Oh, I found this special way of side-chaining reverb and panning it." At the end of the day, if you have a melody, you can go up against the best-sounding record in the world and always win. 

Those huge Euro records from that time had massive melodies, and "What is Love?" That record is insane! A lot of my ideas for songs come from my DJ sets, and I was playing a mashup of "What Is Love?" and I could see everyone was screaming as much as when I play "Titanium" or those massive records. 

At the same time, Max Lousada, who's the head of Warner Music Group, hooked me up with Ed Sheeran. He also loved "I'm Good." I have this crazy video of him jumping on stage with me when I'm playing it and going absolutely crazy. I was so honored because this guy is such a genius. Ed was like, "Let's have fun," and then we wrote a few songs. I have a few weapons to put out in the year to come, and one of the songs was "Baby Don't Hurt Me." He wrote the verses. 

Anne-Marie is my friend, and she is very good friends with Ed Sheeran. We'd been talking about making a record, the three of us, so I called her. She's one of the most fun people I know, and most down to Earth. So easy to work with, so I had two verses from her. 

Then one day, another crazy accident! I made a remix for Coi Leray of the song "Players" — I was in L.A., and I felt it was cooler to play it for her in the studio where she was recording her album. So I go to the studio and play the remix, and she goes absolutely crazy. She jumps on the table and starts to dance. It was such a vibe, so positive. 

She's like, "David, why don't you stay with us? We have two more days to finish the album." I'm like, "Of course," and there I am making hip-hop beats. We did a few records, one of them being "Make My Day" with a sample of "Pump the Jam" for her album. And we did another one with a sample of James Brown called "Man's World." I really love that record. 

So I produce those two records with Coi, and I'm like, "Can we do a swap? Can you do a verse on my record?" And that's how she did "Don't Hurt Me." If I had asked the record company, it probably would never have happened. You need to give to receive. 

I didn't go to the studio thinking I'm gonna ask her that. I just did it because I thought she was amazing and I was super happy to help her with the album. I'm sure she's going to be a massive artist, and she jumped on my record. 

"One In A Million" with Bebe Rexha (2023)

[Bebe and I] have this special relationship together. I think she's extremely talented. The job I respect the most in our industry is songwriting, and she's a great songwriter. She can sing, but she can write too. That is a different level of looking up to [someone].

"One in a Million" is a little more my traditional style, with a piano arpeggio and a beautiful song. I loved the record from the first second. It has a little bit of a Coldplay vibe that I really love. A lot of people say it feels a little bit like what I did with Kelly Rowland with "When Love Takes Over." It's not the same chords, but it's a feeling, let's say. 

I'm hoping for the best [at the GRAMMYs]. It would be amazing if we could win, for me but also for her. I really want her to win, because I think she's so talented. She deserves the win. 

How Rising Dance Star Dom Dolla Remixed The Gorillaz & Brought Nelly Furtado Back To The Dance Floor

The title of his ninth studio album is an apt description of Steve Aoki himself.

The cake-throwing DJ/producer — best known commercially for his 2012 remix of Kid Cudi, MGMT, and Ratatat’s "Pursuit Of Happiness" — can very well be called a paragon of longevity in dance and electronic music. And like his stature as one of the world’s highest-paid DJs (Forbes regularly cites him on its annual list), this status is hard-won.

"[The dance music industry] is…not forgiving," he tells GRAMMY.com on a Zoom call from his home in Las Vegas. He appears in quintessential Aoki fashion: shirtless, his long, dark hair cascading down his shoulders. "Yes, I have a safety level where I can continue to play shows based on old tracks, but that doesn't last very long. You have to constantly stay ahead." 

 Akin to HiRO — the protagonist of the HiROQUEST graphic novel series that he created to pair with his last two studio albums, HiROQUEST: Genesis and HiROQUEST 2: Double Helix — Aoki is on a quest of his own. HiRO (a genetically augmented meta-human) is tasked with traveling into the multiverse 400 years into the future to save Earth from an unavoidable disaster. Aoki’s charge — continuous innovation of his craft to sustain his longevity in dance music’s ever-saturated and rapidly-moving market — is no less dire nor significant to the Dim Mak Records founder.  

"I've always had this starvation complex where I have to keep doing my s—, or else I'm going to die," he muses casually, phone in hand as he paces around his house, as he’s done since he joined our call. Judging by the deadpan manner in which he delivers this line and the laugh that caps it off, this is not a revelation for Aoki. As the Greek maxim goes, "know thyself." Assuredly, he does, and well enough to know he has to keep doing his thing, hence Paragon.

Read more: Steve Aoki Connects Music & The Card-Game Metaverse On 'Hiroquest': "It's About Telling The Story Of The Future Cryptid World"

The 18-track project, out June 28, harkens back to Aoki’s dance floor roots following 2023’s Latin-influenced HiROQUEST 2: Double Helix and 2022’s alternative- and punk-guided HiROQUEST. It teems with high-profile crossover collaborations, like "Heavenly Hell" (Ne-Yo), "Electrowavebaby 2.0" (Kid Cudi), and "Get Lower" (Lil Jon). Most importantly, though, it reflects "a newer sound of Steve Aoki" — a compelling and contemporary means of extending his "safety level" in the dance space.

Ahead of Paragon’s release via his own imprint and an international tour, Steve Aoki spoke with GRAMMY.com about the album’s relationality to his artistic identity and HiROQUEST and why, even after nine albums, he’s still "very excited and very hungry to get back in the studio and continue to write music that matters." 

 This interview has been condensed and edited for clarity. 

Why was now the right time for you to go back to your true dance roots?  

An album is always about where I am at that moment. I look at each album in a way where I don't want to think too deeply about it. I want it to be more of a timestamp that, in 10 years’ time, reflects that moment in time for me.   

This time, a lot of the collaborations I was doing just fluidly became more of the same synergy. It’s a flow, and Paragon is also directly reflective of the kind of music I'm playing at my shows.  

Dance music is certainly on a rise, especially the newer sounds of dance music. Sonically, the climate's changing a lot, which challenges me as a producer who was more dominant in the 2010s. I was putting out a lot of music then, and those songs were more prolific in the electronic dance music community.  

Now, I'm challenged to stay ahead of my own production. The DNA of your sound stays with you, but you’ve got to always innovate, and this is by far the most innovative dance album I've ever done.

What, in your opinion, makes 'Paragon' so innovative?

When I go back into Paragon and I listen to each song, it's a newer sound of Steve Aoki; it's very dynamic and diverse. There’s house records, there's techno records, there's different beats-per-minute ranges — it's not just hard-hitting festival records.   

I think it's forward-thinking for me as a producer, and I'm already working on the "Part B." I distinctively made it shorter than my previous three albums, which were over 20 songs each. This is more of a traditional album length because I look at it as a two-part story musically. 

I have a bigger story that I've been attaching to my albums, like HiROQUEST and HiROQUEST 2. I wrote a book that joins those two albums into a full-length science fiction fantasy anime storyline with art and cards and collectability factor, all that fun stuff outside of music. 

Paragon is going to be an Easter egg or precursor to what's to come — the continuation of HiROQUEST. I just wanted to not use the name HiROQUEST because I wanted to do something different.

How does the album’s title fit into this larger narrative?

The Paragon Aura is a huge theme of Book 2 of HiROQUEST — it's what brings HiRO back from the "lost world" where he's been stuck. He essentially dies at the end of Book 1 and gets stuck in this lost world. This aura brings him back.

The HiROQUEST is a quest of 10 rings and HiRO is trying to obtain all 10, so he gets this power that’s going to be discussed in Book 2.  In order to forge the 10 rings to this omnipotent god ring, he has to use the Paragon Aura. The Paragon Aura is an extremely powerful tool and it's a big theme of the second book. 

You’re certainly a paragon of longevity in the dance space, which is rare. How have you maintained such an enduring and continuously expanding presence? 

The hunger needs to be there. It doesn't matter how successful you might be to the world. Yes, I have a safety level where I can continue to play shows based on old tracks, but that doesn't last very long. You have to constantly stay ahead. 

I think dance music is a bit different from rock or other genres where you can tour off your old catalog. Blink-182 never has to make another new song if they don't want to; they're going to sell out stadiums based on their catalog. Radiohead, Coldplay, they never have to make another new song — they're going to sell out.  

There's certain artists in the dance world that are veterans in the space. They’re household names. Like Tiësto or David Guetta…they don't have to release any more music, but they do. When they drop new music, it's still consistently part of culture, which is so exciting. I think that's exciting about the dance world; we still have a strong fingerprint. 

Do you count yourself among the veteran dance acts who don’t have to release more music if they don’t want to?  

There are definitely people who might think I'm in this category, but I don't personally think about myself like that. Not doing so keeps me fighting for it. I'm still very excited and very hungry to get back in the studio and continue to write music that matters.  

The baseline has to be that you're giving all of yourself to this. I still remember touring in a band with four sweaty dudes, showering once a week, and staying at people's houses. Not once in those 14 tours did we ever stay in a hotel. All the money went to gas and feeding ourselves.

We’d be broke by the end of the tour, and I’d be ready for the next one. I still remember the feeling of okay, we’re broke, we’re stinky, and we’re back in our town. Now we gotta write more music to get back on the road again, and I loved it. I did like 14 full tours by the time I was 21. It's a lot more luxurious these days but doing what you love has to be the foundation or else you can't survive the hard. 

I've been doing my record label, Dim Mak, for almost 30 years now. The people who have worked for Dim Mak…it's a lifestyle. Yes, they're working to get a paycheck, but they're working first and foremost because they believe in the culture. You have to be down with the culture first and the paycheck second. 

What can fellow DJ/producers take from the example you’ve set?

I think the most important thing is to never stop making music and leveling up your shows because those are the two most important things as an artist in any space. The live experience is really important. Your music is number one, though, because if your music's not good, no one's even going to go to your live show. You need to build your sound to a point where people know your music as you, and then you better show up and make your show really good. And not even just good — you’ve got to make it your own show.     

A Steve Aoki show is a unique show, and in some cases, it's outperforming my music. People will talk more about my cakes than my new album. I'll take it though, because I just want people to have a great experience. 

There are a lot of artists who find their sound, develop it, people latch onto them, and then they just fizzle out for whatever reason. When it fizzles out, that's when the real test comes and it’s to go back to it. If you really care about the long game, you’ve got to keep putting more cakes in the oven. 

Nine albums is a tall tally, especially for the dance genre, where the album is not the dominant format. Why is it important to you to continue making albums despite this dynamic?

I've always been an album guy because I was a band guy. When you're in a band, the most important thing is to make an album, not a song. You have to make a collection of music that defines you. 

When I was in bands, I listened to albums, and I’d listen to every single song. I know people don't do that anymore, but I still like to follow that, I can't help it. I collect vinyl; I do certain things in the old-school sense that you can't kick out of me.

Read more: 8 Times Dance Stars Channeled Their Inner Punk Kid, From Deadmau5 & Gerard Way To Rezz & Silverstein 

I know people aren't listening to the full album. I know they're listening to the song that's probably the main song of the whole album. And even if one one-hundredth of my fans listen to the full album, I don't actually care. I'm still going to make the album. It goes back to the most important thing: I'm doing it for myself first. 

I love telling a story. All the attention to detail and my intention to create this moment in time means so much to me. I know one one-hundredth of the people are going to be there for it, and I'm totally fine with that. I've grown a community of fans because I care so much about the detail; I go so deep into the story. I do it for them too. And the people who are in and out and come just for the quick hit, that's fine. They're absolutely welcome and invited to be part of it. 

That one one-hundredth appreciates the concept-driven approach to album-making, especially because this genre isn’t exactly known for that compared to other genres.

Yeah, and I think a lot of stuff that I'm doing, especially with HiROQUEST, has not been done before, like bringing in anime culture, card culture, comic books, and manga. No one's doing that in [dance music]. The Weeknd did a comic book and so did Kid Cudi. I'm following the same practice of combining these worlds.

And I went deep in HiROQUEST: Book 1. It's 50,000 words. I spent like 16 months writing this book; it’s 250 pages. That’s a big ordeal, but what's great is we’ve already sold out two printings. We're already in our third printing now, which is incredible for a story that had never been heard before.

I love my fans for that. It allows me to have the courage to keep going. To step out like this is a lot of work and a lot of time, and you don't want to fall on deaf eyes and ears. I'm already writing Book 2.  

Tove Lo & SG Lewis Crafted Sweaty New EP 'HEAT' In Celebration Of Their Queer Fans 

As music fans know, Friday is the official weekday of new releases — but this week began with a bang.

On Monday, May 13, Donald Glover, aka Childish Gambino, released Atavista, a "finished" version of his 2020 album, 3.15.20. Back then, he released a nascent version of said album on his website, before pulling it down and uploading it to streaming services the following week, with guest appearances by Ariana Grande, 21 Savage and more.

Happily, the finished product retains those inspired guest appearances, over polished and honed versions of the original tunes. With the release of Atavista, Glover released a music video for "Little Foot Big Foot," featuring Young Nudy. He also promised special vinyl with visuals for each song, as well as an all-new Childish Gambino album due this summer.

And before Friday even hit, two country superstars also delivered exciting new tracks. Also on May 13, Lainey Wilson unleashed "Hang Tight Honey," the first single from her forthcoming third album, Whirlwind, out August 23. Three days later, Luke Combs released "Ain't No Love In Oklahoma," the lead track from TWISTERS: THE ALBUM. (Arriving July 19, the soundtrack will feature a number of other country greats, from Miranda Lambert to Shania Twain to Jelly Roll.) 

Today, there are plenty of other musical delicacies to savor. One of the most prominent is Billie Eilish's hotly anticipated third album, HIT ME HARD AND SOFT. Also, Puerto Rican rap star Álvaro Díaz's SAYONARA; American singer/songwriter Sasha Alex Sloan's Me Again; and 1D star Zayn's ROOM UNDER THE STAIRS have been unveiled. Even renowned actress Kate Hudson has also joined the musical ranks, releasing her debut album, Glorious.

Veterans, too, are stepping out with fresh offerings. Psych-tinged retro rockers Cage the Elephant are back with their first album in five years, Neon Pill. Slash released Orgy of the Damned, an album of mostly blues covers featuring guests from Gary Clark Jr. to Iggy Pop to Demi Lovato. On the opposite side of the coin, boy band pioneers New Kids on the Block return with Still Kids, their first album in 11 years, featuring guests DJ Jazzy Jeff and Taylor Dayne.

Still, that doesn't even begin to cover the trove of new songs delivered on May 17. Omar Apollo, Peggy Gou and HARDY released tracks from upcoming albums, and Russ (feat. 6LACK), Charlotte Cardin and T-Pain released inspired singles. What other treasures have this Friday wrought? Check the below list for albums and tunes to add to your weekend playlist!

The Avett Brothers — The Avett Brothers

With their previous album, back in 2019, Americana favorites the Avett Brothers declared they were Closer Than Together. Now, they're back with a self-titled album, and a return to their original label, Ramseur Records.

But that's just one way they're circling back to their roots; the Rick Rubin-produced The Avett Brothers returns to burning-rubber vocals; sturdy, folkloric melodies; and lovelorn lyrics. If those are your bag, don't miss tracks like "Love of a Girl," "Orion's Belt" and "Same Broken Bones."

Bebe Rexha, "Chase It (Mmm Da Da Da)"

Bebe Rexha's last album was 2023's Bebe, but this phenom of a pop singer/songwriter is already back with new music. Get warmed up for the impending summer sun with "Chase It (Mmm Da Da Da)," complete with a rip-roaring video.

The four-time GRAMMY nominee debuted her latest banger in the desert sands of Coachella 2024; if you're ready for the swooping, thumping official version, chase it down today. 

Meaningfully, "Chase It (Mmm Da Da Da)" marks Rexha's first solo dance track after numerous collaborations with electronic acts; she even earned back-to-back GRAMMY nods in 2023 and 2024 for jams concocted with David Guetta, and her only other release of 2024 so far was a collab with Brazilian DJ Alok.

Galantis, Rx

We haven't gotten a new album from the beloved Swedish EDM duo Galantis in a hot minute; that just changed. Though they has released two albums since 2015's Pharmacy — 2017's The Aviary and 2020's Church — Galantis' latest album is a direct successor to their game-changing debut. Behold, the aptly titled Rx.

Running the gamut from ethereal textures to electrifying, pulsing rhythms, Rx directly reckons with Galantis's now-sole member Christian Karlsson's ADHD, and how medication was a game-changer in his life and work.

"Pharmacy was when I knew I was neurodivergent and I knew the studio was like a pharmacy for me," Karlsson stated in a press release. "I was the patient. Rx is when I found medication. For me, it was key, but of course, everyone walks their own path."

Saweetie — "NANi"

Before Saweetie officially released "NANi," she had been teasing the track all week long. On May 11, at the 2024 Gold Gala, an annual gathering of top Asian Pacific and multicultural leaders, the rapper (who has Filipino and Chinese roots) told Billboard, "NANi' is that girl. 'NANi' is main character energy." And on Instagram, as part of the cover art reveal for the single, she declared, "We gon' fkkk up the Summer."

She certainly will. The poolside-partying, Smirnoff-plugging video lives up to a YouTube commenter's adroit description: "It's giving Barbie and Bratz royalty!" Will it be part of Pretty Bitch Music, the album she's been teasing (and honing) for years? Time will tell.

Warren Zeiders — "Betrayal"

Warren Zeiders staked his claim with his 2021 debut single, "Ride the Lightning"; now, he's got a stormcloud overhead. The uber-moody "Betrayal" makes no bones about its subject: "This isn't how I pictured you and I/ Smile in my face while you twist the knife/ Shame on me if you fool me twice/ You fooled me twice."

As unremittingly bleak as the lyrics are, though, the budding country star's melody lets the light in. What an alchemy: the more Zeiders bemoans being chapfallen and frustrated, the lap steel-laced music evermore swoops and sparkles.

María Becerra — "IMAN (Two of Us)"

Once a YouTuber, and now an urbano sensation, bubbly Argentine singer María Becerra is back with a four-on-the-floor stomper. The somewhat Dua Lipa-tinted "IMAN (Two of Us)" is a delight, as is its candy-coated video, where Becerra cavorts and romances through a surreal art exhibit.

Her new album, MB3*, is expected sometime in 2024; it should also include tunes like "Slow it Down," "Do You (feat. 24kGoldn)" and "Agora." Let the earworm "IMAN" slake your thirst in the meantime.

Zayn — ROOM UNDER THE STAIRS

Boy band acolytes will always long for the return of One Direction, who have been on hiatus since 2016. But in the meantime, their solo work just keeps getting sweeter. Following a three-year intermission, Zayn released ROOM UNDER THE STAIRS; for him, this music cuts to the quick of who he is.

"I think the intention behind this album fully is ​​for the listener to get more insight on me personally as a human being," Zayn explained in an Instagram post. "My ambitions, my fears, and for them to have a connection with that and that's why it's so raw. It's just me."

Taking six years to get right, and marking a return to Mercury Records, ROOM UNDER THE STAIRS is an unmistakable sonic and thematic evolution for the One Direction star. As with the other selections on this list, it's right on time for spring — let the songs of the season help you flourish, too.

New Music Friday: Listen To Songs From Megan Thee Stallion, Camila Cabello & Lil Nas X, BTS' RM & More

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports. 

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List

As a month that welcomes rising temperatures and blooming flowers, May will also bring a flurry of new albums. In its first week, Dua Lipa will put forth her third LP and inject the world with a good dose of Radical Optimism. She will be joined by Sia and her tenth album, Reasonable Woman, and by R&B newcomer 4Batz, who will debut with the mixtape U Made Me St4r.

On May 17, it's Billie Eilish's turn to drop the much-awaited Hit Me Hard and Soft, as well as the return of Cage the Elephant with Neon Pill, and former One Direction member Zayn experimenting with new sounds on Room Under the Stairs.

Later on, Twenty One Pilots drop their final concept album, Clancy, and Sam Tompkins and Tems will both make their studio album debuts with hi my name is insecure and Born in the Wild, respectively. The month will close off with Pakistani singer Arooj Aftab's Night Reign, but before that, there's plenty of other releases to explore.

GRAMMY.com compiled a list with 15 must-listen albums dropping in May 2024 so that you can take a stroll at this month's burgeoning, diverse garden.

Dua Lipa - Radical Optimism

Release date: May 3

"A couple years ago, a friend introduced me to the term 'radical optimism'," said Dua Lipa in a press statement about her upcoming third album, out May 3. "It struck me — the idea of going through chaos gracefully and feeling like you can weather any storm."

This perspective on life inspired the British-Albanian singer both personally and musically. Radical Optimism comes brimming with the "pure joy and happiness of having clarity in situations that once seemed impossible to face." With 11 tracks and production by Danny L Harle and Kevin Parker, the record spins psychedelia and Britpop into a "tribute to UK rave culture," as Lipa described it in an interview for Rolling Stone.

Read more: Dua Lipa Danced The Night Away with "Training Season" & "Houdini" | 2024 GRAMMYs Performance

A preview of the sounds she will approach in the successor of 2020's Future Nostalgia can be seen through singles "Houdini," "Training Session," and "Illusion." Starting June, Lipa will perform a string of concerts in Europe and headline Glastonbury Festival in the U.K.

Kamasi Washington - Fearless Movement

Release date: May 3

It's been six years since jazz virtuoso Kamasi Washington released his latest album, 2016's Heaven and Earth. Hence, his return is highly anticipated: Fearless Movement will come out on May 3, and is described in a press release as Washington's first "dance album." 

"It's not literal," he explained. "Dance is movement and expression, and in a way it's the same thing as music — expressing your spirit through your body. That's what this album is pushing."

Fearless Movement was also inspired by the here-and-now, and the changes that Washington went through since the birth of his first child. "Being a father means the horizon of your life all of a sudden shows up," he shared. "My mortality became more apparent to me, but also my immortality — realizing that my daughter is going to live on and see things that I'm never going to see. I had to become comfortable with this, and that affected the music that I was making."

Washington's daughter also earned songwriting credits in "Asha The First," after coming up with a melody while playing on the piano. In addition to her, the LP also features appearances from André 3000 on the flute, Terrace Martin, Thundercat, Patrice Quinn, George Clinton, BJ The Chicago Kid, and more.

Soon after the release, Washington will kick off a North American tour throughout June, and then head over to Europe and the U.K. in October and November.

Charlotte Day Wilson - Cyan Blue

Release date: May 3

Following her acclaimed 2021 debut LP, Alpha, Canadian multihyphenate Charlotte Day Wilson dives into Cyan Blue for her sophomore release. "You passed through me like a light, but part of you would always remain," she shared about the record on Instagram. "Imprinted, stacked, a palimpsest of love and pain that left me with a world of blue. These are the stories and the palette I was given to paint them with."

Read more: Press Play At Home: Watch Charlotte Day Wilson Perform A Lithe Version Of "I Can Only Whisper"

Day Wilson has a gift for turning intimate reflections into timeless artwork, and this album sees her experimenting with a more carefree approach. "Before, I was extremely intentional about creating music with a strong foundation, a bed of artistic integrity…" she shared in a press release. "But that was a bit stifling, like, ‘Let me just make a great piece of art that will stand the test of time, no pressure.' Now, I think I'm getting out of this frozen state of needing everything to be perfect. I'm more interested in capturing feelings in the moment as they happen and leaving them in that moment."

Cyan Blue will feature 13 tracks, including singles "I Don't Love You" and "Canopy." For those lucky to experience Day Wilson's inimitable voice live, she will be touring North America from May through July.

Mdou Moctar - Funeral for Justice

Release date: May 3

"This album is really different for me," shares Mdou Moctar, the band's namesake, singer, and guitarist, in a press release about their upcoming release, Funeral for Justice. "Now the problems of terrorist violence are more serious in Africa. When the U.S. and Europe came here, they said they're going to help us, but what we see is really different. They never help us to find a solution."

Funeral For Justice doesn't hold back on examining the struggles of Niger and of the Tuareg people (of which Moctar, guitarist Ahmoudou Madassane and drummer Souleymane Ibrahim belong.) Recorded during the two years that the band spent touring after the release of 2021's acclaimed Afrique Victime, it is described as "louder, faster, and more wild," with fiery guitar solos and "passionately political" lyrics that permeate nine meteoric tracks.

"Mdou Moctar has been a strong anti-colonial band ever since I've been a part of it," adds bassist and producer Mikey Coltun. "France came in, f****d up the country, then said ‘you're free.' And they're not." So far, the band shared lead single "Funeral for Justice" and the mesmerizing "Imouhar" — an elegy to their Tamasheq language, which is at risk of dying out. "People here are just using French," said Moctar. "They're starting to forget their own language. We feel like in a hundred years no one will speak good Tamasheq, and that's so scary for us." 

After performing at Coachella in April, the band is set to tour the U.S. in June and Europe and the U.K. in August. The run includes several festival appearances, like Bonnaroo, Green River, and Glastonbury.

4Batz - U Made Me A St4r 

Release date: May 3

Viral R&B and hip hop singer 4Batz initially announced his debut mixtape, U Made Me A St4r, for April, but the release was postponed for a month. "Been making some of the best s**t of my life the last couple weeks," he shared on Instagram. "So ima push the mixtape to 5.3.24 so it can be perfect for yall." 

The contrast between 4Batz's tough appearance and high-pitched love songs propelled him to the stars. He garnered the attention of artists like Kanye West, Robin Thicke, and Drake — who ultimately signed him to his record label OVO in order to release this mixtape. Drake also featured on a remix of 4Batz's 2023 hit, "act ii: date @ 8."

Although there's not much info on the tracklist or any upcoming activities, the Dallas-born singer is excited by the mystery: "I'm really in love with this EP," he told Billboard in a recent interview. This EP's gon' break the f**kin' internet, world, all this s**t."

Sia - Reasonable Woman

Release date: May 3

Since the release of lead single "Gimme Love" in September 2023, fans have been eagerly awaiting for Australian superstar Sia's new album. Titled Reasonable Woman and set to drop on May 3, this is her 10th studio release overall, and her first proper pop solo LP since 2016's This Is Acting.

Anticipation only grew as Sia shared a number of lofty singles in past months, including the Kylie Minogue collaboration "Dance Alone," "Incredible" featuring Labrinth, and the recent "Fame Won't Love You," with Paris Hilton. Through the LP's 15 tracks, the singer collaborated further with Chaka Khan, Tierra Whack, Missy Elliott, Kaliii and Jimmy Jolliff.

Behind the scenes, Reasonable Woman also held a star-studded list of producers, engineers, and writers, such as Greg Kurstin, Jesse Shatkin, Benny Blanco, Bülow, Cashmere Cat, Mark "Spike" Stent, Rosalía and more.

Billie Eilish - Hit Me Hard and Soft

Release date: May 17

In April, when a series of billboards and posters with lyric snippets and Billie Eilish's signature "blosh" logo appeared in major global cities, fans knew that her anticipated third LP would be announced soon. A few days later, the GRAMMY and Oscar-winning artist shared a video teaser for Hit Me Hard and Soft, set to release on May 17.

Eilish took it to Instagram to disclose her excitement, and that she is "not doing singles i wanna give it to you all at once." As usual, the record was written by herself and brother, producer, and musical collaborator Finneas O'Connell. According to a press release, Hit Me Hard and Soft includes ten tracks, and "does exactly as the title suggests; hits you hard and soft both lyrically and sonically, while bending genres and defying trends along the way." The album launch also focuses on sustainability by using "the most sustainable practices available" with a page on her website dedicated to ecological production details. 

In an interview with Apple Music's Zane Lowe, the musician teased title track "Hit Me Hard and Soft" and b-side "Chihiro," which references the main character in Studio Ghibli's 2001 animation, Spirited Away. "I feel like every time you put anything out, it feels like your nudes leaked a little bit, and I think this [album], specifically, is like that," Eilish added. "Something that Finneas and I said to a couple of people when we were starting to play it for people was that we kind of made the album that if somebody had said, you know, ‘I want you to make an album, and no one is gonna hear it'... We pretty much, with exceptions, made that album. We made an album without really any — or much — thought of other people."

Of Montreal - Lady on the Cusp

Release date: May 17

Lady on the Cusp is the 19th album from of Montreal, the band project of multi-instrumentalist and singer Kevin Barnes. Inspired by a relocation from Athens, GA — where Barnes lived for nearly three decades — to Vermont together with his partner, songwriter Christina Schneider (aka Locate S,1), Lady is shaped by his reflections on that experience.

According to a press statement, the album is a "reintroduction" to of Montreal, comprising 10 "funny and sad, sexy and brooding, playful and serious" tracks. This carefree approach can be seen on lead single "Yung Hearts Bleed Free," which was influenced by Leos Carax's 1984 film Boy Meets Girl and by Bootsy's Rubber Band, as well as on the laid back "Rude Girl on Rotation."

Two weeks after dropping the album, of Montreal will embark on a major tour across the U.S., starting in Athens, GA, and wrapping it up on July 2 in Asheville, NC.

Cage the Elephant - Neon Pill

Release date: May 17

After winning Best Rock Album at the 2020 GRAMMYs for Social Cues, Cage the Elephant went through a rough patch. In addition to the COVID-19 pandemic, lead vocalist Matt Shultz weathered a mental health crisis, and the band lost several close family members and friends, including Matt and Brad Shultz's father.

Five years later, the alt-rock sextet is ready to reemerge with their sixth studio album, Neon Pill, out May 17. "To me, Neon Pill is the first record where we were consistently uninfluenced, and I mean that in a positive way," said Matt in a statement. "Everything is undoubtedly expressed through having settled into finding our own voice. We've always drawn inspiration from artists we love, and at times we've even emulated some of them to a certain degree. With this album, having gone through so much, life had almost forced us into becoming more and more comfortable with ourselves… We just found a uniqueness in simply existing."

Produced by John Hill, the record spans 12 tracks that "alchemized a season of tragedy and turbulence" into a whirlwind of riffs and emotions. A preview of Neon Pill can be seen through the title track and singles "Out Loud" and "Good Time." To celebrate their return, the band will tour North America throughout the summer, including performances at Bonnaroo, Hangout Music Festival, and Oceans Calling.

Zayn - Room Under the Stairs

Release date: May 17

For his fourth full-length album, Room Under the Stairs, British singer and One Direction alum Zayn enlisted an unforeseen co-producer: Dave Cobb. Known for his work with Chris Stapleton, Brandi Carlile, Bruce Springsteen, and Lady Gaga, Cobb is responsible for aiding Zayn to step into a new musical direction.

Swiping his signature moody R&B, Zayn dives into country and adult contemporary for the upcoming release, as can be seen in debuted singles "What I Am" and "Alienated." In an interview for the Call Her Daddy podcast last year, the singer shared, "I'm doing a record I don't think people are really gonna expect. It's a different sound for me. And it's got some more narrative going on, like real-life experiences and stuff. My daughter's mentioned in there a couple of times".

"I think the intention behind this album fully is for the listener to get more insight on me personally as a human being," Zayn explained in a teaser video. The 15-track collection follows up 2021's Nobody Is Listening, and was written over the course of several years at Zayn's home in rural Pennsylvania. "That's why it's raw," he added. "It's just me writing this. I didn't want anybody else to be in between me and the music and the music and the people listening to it."

Twenty One Pilots - Clancy

Release date: May 17

On May 17, 2015, Twenty One Pilots released their breakthrough LP, Blurryface. The record also marked the beginning of an intricate concept album series — which is due to come to a conclusion almost a decade later, on May 17 of this year.

Titled Clancy, the final piece of the puzzle states that "a new chapter begins," while making several references to the GRAMMY-winning duo's past works. On lead single "Overcompensate," for example, they mirror the outro of "Levitate" and rehash lyrics from "Bandito," both tracks off their 2018 LP, Trench. Clancy was produced by frontman Tyler Joseph and Paul Meany, and contains 13 tracks.

Most recently, TOP shared the single "Next Semester," alongside dates for an extensive world tour that will cross North America, Australia, New Zealand, The U.K., and Europe.

Sam Tompkins - hi, my name is insecure

Release date: May 24

"I really like being in the company of my friends," shared rising British singer Sam Tompkins in a press statement. "But if you take me out of my comfort zone, and have me hang out at a party or an event or whatever, I just go inside myself and I find any excuse to get out of it."

That statement helps explain why Tompkins titled his anticipated debut album hi, my name is insecure, set to drop on May 24. Despite a genuine talent to produce stirring songs, the Brighton native still struggles with social anxiety and depression — themes that appear often in his lyrics, and contribute to his global resonance.

Tompkins is "championing authenticity without taking himself too seriously," and that might be why his work is so relevant. A tracklist for the LP has yet to be revealed, but Tompkins's sensitive writing can be seen in a slew of singles, including "phones in heaven," "someone else," and "see me."

Tems - Born in the Wild

Release date: TBA 

Nigerian singer Tems earned the eyes and the ears of international media with her Afrobeats-infused R&B. First raising attention with her feature in Wizkid's 2020 single "Essence," she later built up a devoted fandom through two EPs: 2020's For Broken Ears and 2021's If Orange Was a Place. In 2022, she was credited as a featured artist in Future's "Wait For U," which led her to win a GRAMMY for Best Melodic Rap Performance.

This month, Tems will finally release her long-awaited debut album, Born in the Wild. The official announcement came with a teaser video for the title track, disclosed one day after her Coachella set in April. "It's all over the news, all over the news, I know this/ Under the sun, struggling to find my focus/ When I was young, younger then/ I was always running away," she sings, reflecting on her childhood in Lagos. "I grew up in the wilderness/ Didn't know much about openness." 

Born in the Wild follows Tems' 2023 singles, "Me & U" and "Not an Angel." The singer has yet to reveal further info about the record, as well as a definite release date.

Kameron Marlowe - Keepin' the Lights On

Release date: May 31

Powerhouse country singer Kameron Marlowe is gearing up to release his sophomore effort, Keepin' the Lights On, at the end of May. "The namesake of the album came from a conversation with my dad over the holidays about how he's always thanking the man upstairs for keeping it all together, especially when times get tough," he shared in a statement.

"For me, this record is a reminder of hard work, dedication and keeping the promises that we make," he continued. Featuring 16 tracks, including previously released singles "Quit You," "Strangers" with Ella Langley, and "Tennessee Don't Mind," Marlowe stated that the LP "explores everything from loss to love, depression to joy, and overcoming the voices in your head telling you you're not good enough."

"It's still crazy to me that people are listening to a small town boy from Kannapolis, North Carolina, but here I am releasing my second album. I can't wait for y'all to hear it," he added. Marlowe is currently on his Strangers 2024 North American tour, where he plays some of his new tracks. 

Arooj Aftab - Night Reign

Release date: May 31

Just like the night, Pakistani singer Arooj Aftab's voice is deep and mysterious. Unsurprisingly, the night is also her "biggest source of inspiration," as she shared in a recent press release about her upcoming record, Night Reign, out May 31. 

Following 2021's Vulture Prince (from which single "Mohabbat" won Best Global Music Performance at the 2022 GRAMMYs), the album is a nine-song compilation about how "some nights are for falling in love, some are for solitude and introspection, some are to be annoyed at a forced social gathering — and so go the stories of Night Reign." The list of collaborators include the soulful Cautious Clay, musical ensemble Chocolate Genius, jazz artist James Francies, and more.

Aftab shared the single "Raat Ki Rani" as a preview of the album, and announced a North America, U.K., and Europe tour throughout the rest of the year. She will also support Khruangbin for a run of fall shows in Washington, DC, St. Louis, MO, and New Orleans, LA.

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