On Sept. 24, the Latin Academy of Recording Arts & Sciences shared the nominees for the 20th Latin GRAMMY Awards, set to take place in Las Vegas on Nov. 14.

In the day and a half since the big news went live, many of the nominated artists have taken to social media to share their gratitude and excitement for their nods.

GRAMMY- and Latin GRAMMY-winning Spanish singer/songwriter Alejandro Sanz leads as the artist with the most nominations at eight total. His nominations include Album Of The Year and Best Contemporary Pop Album, for his coyly titled 12th studio album, #ELDISCO ("the album"). Two of its singles, "No Tenga Nada" and "Mi Persona Favorita," featuring GRAMMY nominee Camila Cabello, are both nominated for Song and Record Of The Year, marking the first Latin GRAMMY nods for the 22-year-old Cuban-born pop star.

Cabello shared a heartwarming post (switching between Spanish and English) filled with seven exclamation points, while revealing that "Mi Persona Favorita," which she and Sanz co-wrote, was inspired by her younger sister:

"My dear friend Alejandro Sanz, this is so special because this song is with someone I love and admire so much, and was written with so much love! I love you so much, wow!!!!! When we wrote this song I was inspired by my sister, my little Tofi, who is mi persona favorita!"

Sanz, who was honored as the 2017 Latin Recording Academy Person of the Year, wrote on Twitter, "Celebrating every nomination for each and everyone of the people that are behind every award. Thank you, always. Congratulations to all of the nominees."

Los Angeles-based mixing engineer Jaycen Joshua also received eight nominations, including for his role as album mixer on three Album Of The Year-nominated LPs—Luis Fonsi's Vida, Rosalía's El Mal Querer and Sebastián Yatra's Fantasía.

Speaking of flamenco-fusion queen Rosalía, the Barcelona-based Latin GRAMMY winner, who took home her first two wins at the 19th Latin GRAMMY Awards, was also one of the top nominees, earning five nods this year. 2018's El Mal Querer not only earned her the major Album Of The Year nod, it is in the running for Best Contemporary Pop Vocal Album and Best Engineered Album (an award given to the audio engineers). Several of her 2019 singles are nominated for Latin GRAMMYs as well, including "Con Altura," with her co-producer El Guincho and fellow Latin GRAMMY winner J Balvin, for Best Urban Song, and "Aute Couture" for Record Of The Year.

Celebrating her nominations on her 26th birthday, Rosalía tweeted, "A thousand thanks Latin GRAMMYs and everyone else for these nominations!" She also shouted out El Guincho in the post, which included of a video of the creative powerhouse pair each holding big unicorn balloons.

Another multiple nominee is Mexican alt-Latino singer Ximena Sariñana, who, like the two aforementioned Spanish pop stars, also earned Album Of The Year and Record Of The Year nods, for her album ¿Dónde Bailarán Las Niñas? and "Cobarde," respectively. "I feel very honored to be nominated," she posted to Twitter, shortly after the nominations were announced.

Eternal Colombian musical icon Carlos Vives celebrated his nomination for Best Long Form Music Video for "Déjame Quererte" ("Let Me Love You"). The song and video celebrates the rich beauty of his home country along with a diverse group of fellow Colombian artists: Cholo Valderrama, Cynthia Montano, Elkin Robinson, Kombilesa Mi and Velo De Oza. The multiple GRAMMY and Latin GRAMMY winner marked the nomination with a thoughtful post. "I never miss the opportunity to continue looking to my country through music and to show the world a more inclusive Colombia. Thank you to the Latin Academy for the nomination and for honoring this."

He also shared his excitement (with three exclamation marks) for another nominee and fellow GRAMMY- and Latin GRAMMY-winning musical vanguard. "Congratulations dear Rubén Blades!!!" Vives wrote along with a retweet of the Panamanian Latin jazz/salsa heavyweight's tweet about his three nominations this year. Blades, whose many Latin GRAMMY wins to date include Album Of The Year in 2017, is up for Album Of The Year again, for his 2019 collaborative project Paraíso Road Gang. For this project, the musician/activist/actor featured artists that share his Panamanian roots, including Horacio Valdés and Kansas City-based alt-rock group Making Movies.

<blockquote class="twitter-tweet"><p lang="es" dir="ltr">Nunca desaprovecho la oportunidad para seguir buscando a mi país a través de la música y contarle al mundo de una Colombia más incluyente que ella me enseña.<br>Gracias a la academia latina de la grabación por valorarlo <a href="https://twitter.com/LatinGRAMMYs?ref_src=twsrc%5Etfw">@LatinGRAMMYs</a> <a href="https://twitter.com/hashtag/dejamequererte?src=hash&amp;ref_src=twsrc%5Etfw">#dejamequererte</a> <a href="https://t.co/8w7l21r53c">https://t.co/8w7l21r53c</a></p>&mdash; Carlos Vives (@carlosvives) <a href="https://twitter.com/carlosvives/status/1176504878698586113?ref_src=twsrc%5Etfw">September 24, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

GRAMMY winner Alessia Cara, who is nominated for Record and Song Of The Year for "Querer Mejor," her first release in Spanish, shared a simple yet stoked: "YEAAAHHHHH," complete with three star emojis. She also tagged her duet partner in the song, GRAMMY and Latin GRAMMY winner Juanes, who retweeted her post.

The longtime Colombian alt-rock artist is also up for a third award for "La Plata," featuring Colombian rapper Lalo Ebratt, and is also up for Record Of The Year. Additionally, Juanes has been named the Latin Recording Academy's 2019 Person Of The Year, which will be celebrated with the special show held annually during Latin GRAMMY Week.

Brazilian tri-lingual (she sings in Portuguese, Spanish and English) pop star Anitta added her joy to the online celebrations, as her fourth studio album, Kisses, earned a nod for Best Urban Music Album. The reggaeton princess wrote, "I'm so so happy to be nominated…for my album "Kisses"! Thank you to the Latin GRAMMYs, thank you to all of my friends who helped me make this project that I love so much"

<blockquote class="twitter-tweet"><p lang="es" dir="ltr">Muy muy feliz estar nominada a la 20a Entrega Anual del <a href="https://twitter.com/hashtag/LatinGRAMMY?src=hash&amp;ref_src=twsrc%5Etfw">#LatinGRAMMY</a> en la categoría de Mejor Álbum de Música Urbana, con my álbum &quot;Kisses&quot;! Gracias <a href="https://twitter.com/LatinGRAMMYs?ref_src=twsrc%5Etfw">@LatinGRAMMYs</a>, gracias a todos los amigos que aceptaron estar conmigo en este proyecto que tanto amo <a href="https://t.co/jXgIRlepSO">pic.twitter.com/jXgIRlepSO</a></p>&mdash; Anitta (@Anitta) <a href="https://twitter.com/Anitta/status/1176537570467045377?ref_src=twsrc%5Etfw">September 24, 2019</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Arguably one the most exciting parts of the annual Latin GRAMMY and GRAMMY nominations is meeting the class of first-time nominees, including the recipients of Best New Artist nods. One of these Latin GRAMMY Best New Artist nominees is rising Venezuelan Latin jazz artist Chipi Chacón. Like Rosalía, he celebrated both his Libra birthday (Sept. 23) and his nomination. The 31-year-old shared a long, heartfelt post on Instagram, writing "What an incredible birthday present. I'm thankful for the Latin GRAMMYs for taking my music into consideration. This nomination is completely for Venezuela. Thanks to all of the incredible musicians and engineers who participated in my album Transparente."

Another Best New Artist nominee, Colombian Elsa Carvajal, shared in that special first-time nom feeling. The Berklee College of Music graduate, who makes dreamy alt-pop as Elsa y Elmar, shared a teary-eyed video reflecting on the nomination. In the post she wrote, "I thought these things were not for me… Thank you for being part of this reminder that the hard work is worth it… Thank you to the academy, Latin GRAMMYs, for considering me worthy of a nomination. Like this, punk as I am."

Make sure to tune in to Univision on Nov. 14 to catch all the magic of the Biggest Night in Latin Music live from Las Vegas. Also, stay tuned to GRAMMY.com—and @RecordingAcad on @LatinGRAMMYs on Twitter—for timely updates on all the big winners and lively Latin GRAMMY Week events.

The 20th Annual Latin GRAMMY Awards Nominations Are Here

As someone who has dedicated her life to being a performer, Dua Lipa's recent admission to Apple Music's Zane Lowe seems almost unfathomable: "I never thought of the idea of being famous."

Stardom may not have been on her mind as a kid, but Lipa is now, indeed, one of the most famous pop stars on the planet as she releases her highly anticipated third album, Radical Optimism. 

In the seven years since her acclaimed 2017 self-titled debut, Lipa has achieved several highs — like three GRAMMY wins, including Best New Artist in 2019 — as well as the subsequent lows that can often come with global stardom. And though the singer also admitted to Lowe that it "took me a while to find my voice," Radical Optimism is her most self-assured album yet — one that hinges on the title being not only the project's name, but also its defining approach to Lipa's present-day vision for her life.

"Radical Optimism and the way that I see it is this idea of rolling with the punches, of not letting anything get you down for too long. Of always seeing the positive side of things. Of being able to grow and move forward and change your perspective regardless of what's happening in your life…I think it's a big part of maturing and growing up."

The entire album was crafted in her native London over the course of a year-and-a-half, with Lipa enlisting a small band of collaborators — including her righthand co-writer Caroline Ailin, Kevin Parker of Tame Impala, Danny L. Harle and Tobias Jesso, Jr. — to create a cohesive, buoyant body of work tinged with disco, funk and bits of psychedelic pop.

Naturally, "radical optimism" is a core thread that runs through all eleven songs as Lipa reflects on falling in and out of love, grapples with her fame and confidently declares that everything that came before Radical Optimism was just a practice run. After all, as she brazenly declares on the LP's second single, "Training season's over." 

As you enter Dua's latest musical world, dive into four major takeaways from Radical Optimism below.

Radical Optimism Isn't Just A New Era — It's A Whole New Perspective

When Lipa accepted her GRAMMY for Best Pop Vocal Album in 2021, she declared she was officially done with the "sad music" that had fueled her breakout debut album. And if 2020's Future Nostalgia was, in context, a kind of clubby, '80s-driven turning point for the artist, she fully embraces the Radical Optimism promised by its follow-up's title. Lipa's newfound attitude is both clear-eyed and relentlessly positive across the album's 11 tracks, whether she's gushing over a new love on giddy opener "End of an Era," being kept up all night by thoughts of a seductive crush on "Whatcha Doing" or cutting her losses and ditching out early on the spellbinding "French Exit."

Even "These Walls," on which she watches a doomed relationship fade to black, is approached with a sense of inevitability laced with clarity and astute kindness. "But if these walls could talk/ They'd say enough, they'd say give up/ If these walls could talk/ They'd say/ You know you're f—ed/ It's not supposed to hurt this much/ Oh, if these walls could talk/ They tell us to break up," Lipa sings over gossamer production and a piano line by Andrew Wyatt.

You Can Still Find Her On The Dance Floor

The rollout for Radical Optimism was front-loaded with the release of three singles ahead of the full album in the form of "Houdini," "Training Season" and "Illusion." Between the three subsequent music videos and a thrilling live performance at the 2024 GRAMMYs in February, Lipa signaled that her third LP would be filled with her signature style of scintillating dance floor bangers.

The rest of the album more than delivers on that promise, with an overall BPM that rarely falls below what's needed for a full-blown aerobic workout — perfect for over-the-top choreography, of course. And in case the Service95 founder's commitment to the dance floor isn't already apparent, just look at the history-making hat trick she recently pulled off on the Billboard's Hot Dance/Electronic Songs chart: as of press time, "Houdini," "Illusion" and "Training Season" occupied the top three spots, marking a first for any female artist in modern music history.

She's Redefining Love On Her Own Terms

If the litany of love songs on Radical Optimism are any indication, it's safe to say Lipa is head over heels these days (with boyfriend Callum Turner, perhaps?). Opening track "End of an Era" may mark the beginning of a new musical journey for the singer, but it's just as much about the thrill of a new relationship. Later on the track list, she uses album cut "Falling Forever" to grow an initial spark of infatuation into a red-hot love affair as she yearns, "How long, how long/ Can it just keep getting better?/ Can we keep falling forever" on the lovestruck chorus.

Lipa also makes it clear on the shapeshifting highlight "Anything For Love" that she's "not interested in a love that gives up so easily." As she refuses to accept the modern paradigm of ghosting, non-committal situationships and running away when things get hard, the song morphs from a tender piano ballad into danceable, mid-tempo groove, giving the listener just enough breathing room to wrestle with the questions of what kind of love they'll accept before dancing it out.

She's Putting Her Emotional Growth On Full Display

It's been almost seven years since Lipa spelled out her "New Rules" for a generation of pop lovers, and some of the most affecting cuts on Radical Optimism prove the British-Albanian star has accrued even more hard-won wisdom since her early days of "If you're under him, you ain't gettin' over him."

Penultimate track "Maria" finds Lipa thanking the ghost of her current lover's ex-girlfriend for making him a better man: "Never thought I could feel this way/ Grateful for all the love you gave/ Here's to the lovers that make you change/ Maria, Maria, Maria." 

Meanwhile, on album closer "Happy for You," the singer turns her attention not to a lover's ex-girlfriend, but to an ex who's moved on from her and found himself happier than ever. It's a complex, but decidedly mature feeling to realize you're genuinely happy for someone you used to love, but Lipa encapsulates the emotion perfectly. 

"Oh, I must've loved you more than I ever knew/ Didn't know I could ever feel/ 'Cause I'm happy for you," she sings on the chorus. "Now I know everything was real/ I'm not mad, I'm not hurt/ You got everything you deserve/ Oh, I must've loved you more than I ever knew/ I'm happy for you."

The grown-up sentiment finishes the album on a bittersweet emotional high — proving that no matter what life throws at her, Lipa will remain radically and unapologetically optimistic to the end. 

GRAMMY Rewind: Dua Lipa Champions Happiness As She Accepts Her GRAMMY For Best Pop Vocal Album In 2021

Long before Dua Lipa reached pop megastardom, she declared the mantra that would soon become the core of her art: "It has to be fun."

Whether in club-hopping evenings or tear-streaked mornings, Lipa has continuously found a way to bring catharsis and movement into every moment — and, subsequently, every song she's released. So when she announced that her new album would be called Radical Optimism, the second word seemed obvious. But what would radical mean for Dua Lipa, and how did she get there?

Considering her time as a model prior to her music career taking off, many found it easy to write off the London-born singer as by-the-books pop, all-image artist. But even before taking a listen to her self-titled debut, Lipa's upbringing reveals far more complex feelings and inspirations.

The daughter of Kosovo Albanian parents living in London, Lipa took notes from her musician father, digging deep on the likes of the Police, David Bowie and Radiohead, while dancing to Ciara and Missy Elliott with her classmates. After a four-year stint in Kosovo when her family relocated, the then 15-year-old Dua moved back to London to stay with a family friend and build towards an inevitable music-oriented life, which began with clubbing incessantly and posting covers of Alicia Keys and Christina Aguilera on YouTube.

Lipa was still working in restaurants when she first made contact with the music industry, burning the candle at both ends — as well as a third end unseen to mortals. "I'd finish work, then go out to whatever nightclub was happening until, like, 3 in the morning," she recently recalled to Elle. "Then I would wake up and go to the studio until I had my shift again at, like, 8 pm."

Warner Bros. Records caught wind of those sessions and signed her in 2014, leading to even more time in the studio (and, likely, less waitressing). Her debut single, 2015's "New Love," showcases everything that would lead to her eventual pop takeover: the resonant, sultry vocals, a propulsive beat, and a video full of effortless cool.

There would be seven more singles to follow from 2017's Dua Lipa, with the budding pop star co-writing a majority of the albums' tracks, alt R&B icon Miguel collaborating on a song, and Coldplay's Chris Martin providing additional vocals on the closer. While there are plenty of hits to take away ("Blow Your Mind (Mwah)" is a particular favorite in its grand and stompy disco sass), the true star here is "New Rules." Detailing the "rules" to avoid a problematic ex, the song could be cloying and twee, but Lipa's chill swagger sells the dance floor intensity and female empowerment in equal doses.

Listeners around the world agreed, as the song marked Lipa's first No. 1 in the UK and several other countries, as well as her first top 10 hit in the U.S. It also earned Lipa spots at festivals, a performance on Later… With Jools Holland, and five nominations at the 2018 Brit Awards — the most of any artist that year. She laid out a pretty clear manifesto after winning British Female Solo Artist: "Here's to more women on these stages, more women winning awards, and more women taking over the world."

As that year went on, Lipa solidified her own role in that mission. She became a hot collaboration commodity, first linking with Calvin Harris for the UK chart-topping "One Kiss"; then teaming with Mark Ronson and Diplo's Silk City for another club hit, "Electricity"; and even being recruited for Andrea Bocelli for "If Only," a track on his 2018 album, Sì. Her breakthrough was cemented in GRAMMY gold at the 2019 ceremony, too, as she won two golden gramophones: Best Dance Recording for "Electricity," and the coveted Best New Artist.

Early word of the Dua Lipa followup, Future Nostalgia, was that Lipa was amping the disco energy. "[The album] feels like a dancercise class," she hinted in July 2019 to the BBC, who also reported that the now full-fledged pop star was working with Pharrell, Nile Rodgers, Tove Lo, and Diplo.

Lead single "Don't Start Now" was co-written with the team behind "New Rules," and the hyper-elastic bass, MIDI strings, and honest-to-goodness cowbell more than lived up to her promise of disco domination. The track went platinum in five countries, a feat that would go on to be topped by multiple tracks on the album, including the smoldering "Physical" and the INXS-interpolating "Break My Heart."

The album's March 2020 release was a thing of anxious beauty. It could've been pure tragedy to release an album designed for sweaty, crowded clubs in the throes of the COVID-19 pandemic. And when the album leaked a full two weeks prior to its release, even Lipa wasn't sure if her timing was right. "I'm not sure if I'm even doing the right thing, but I think the thing we need the most at the moment is music, and we need joy and we need to be trying to see the light," she said in an Instagram Live days before the album's release.

True to that spirit, Lipa's openhearted enthusiasm and unadulterated fun made the album a staple of lockdown dance parties and wistful dancefloor daydreams. In a bit of chicken-and-egg magic, the album's runaway hit is the inescapable "Levitating." The song's buoyant synth pulse, clap-along disco groove, drippy strings and punchy hook add to something far greater than the sum of its parts. And DaBaby's in-the-cut remix verse helps fulfill Lipa's rap-meets-pop dreams. But it definitely didn't hurt to have the track basically overrun TikTok — and a video produced in partnership with the platform — at a time when we were all stuck at home, looking at our phones as a way to connect with the world.

That was only the beginning of the pop star's effort to make the most of the pandemic era; Lipa continued to find innovative ways to bring fans into her disco-fueled sonic universe for some joy and connection. For one, she evolved Future Nostalgia into a remix album: Club Future Nostalgia, featuring electronic minds like Moodymann and Yaeji, as well as high-profile guests like BLACKPINK, Madonna, and Missy Elliott. And while fans who had grown connected to the album were hungry for an event to attend, she developed Studio 2054. The technicolor, gleeful live-streamed event saw millions of viewers virtually join Lipa in an immaculately choreographed, star-studded dance party — one that further displayed her magnetic personality and in-the-moment attitude.

Through the entire Future Nostalgia era, Lipa's purpose further proved to be more than the music. Yet again, it was about the amount of fun and energy it was able to provide to fans, something that proved to resonate in an even bigger way than her first project.

"[Future Nostalgia] took on its own life. And that in itself showed me that everything is in its own way for its own specific purpose, for its own reason," she told Variety earlier this year. "As long as I'm being of service and the music is there and it's a soundtrack for a moment in time, or in someone's life, then I've done what I was supposed to do."

Before getting to work on her third LP, Lipa kept the dance party going with new and old collaborators. First, she scored another UK No. 1 and U.S. top 10 hit alongside Elton John with "Cold Heart (Pnau remix)"; later, she was enlisted for feel-good singles from Megan Thee Stallion and Calvin Harris' 2022 albums. Then, a reunion with Mark Ronson led to a summer 2023 detour in Barbie land, resulting in another disco-tinged smash, "Dance the Night," for the blockbuster film's soundtrack (as well as her acting debut!).

With the good vibes clearly not fading, Lipa was primed for her next musical venture. In November, she unveiled the lead single to her next project, "Houdini," a swirling track that features a trio of new collaborators — and a brilliant, if seemingly dissimilar, set of co-writers at that: former PC Music electronic experimentalist Danny Harle, Tame Impala frontman (and retro psychedelia mastermind) Kevin Parker, and breezy Canadian singer/songwriter Tobias Jesso Jr. But with her trusty songwriter pal Caroline Ailin also in tow, Lipa retained the same trademark dance pop pulse amid crunchy bass and stomping percussion — putting the Radical into the Optimism.

She kept the same team (and energy) for the album's subsequent singles, "Training Season" and "Illusion." The former thumps and jitters underneath Lipa opting for a willowy falsetto in the chorus, a song that can unite Tame Impala psych addicts and more traditional poptimists at the club. And where earlier Lipa tracks might have been more eager to get to a bright punch, "Illusion" smolders patiently, trusting that the vocalist's charisma can buoy even the subtler moments.

While the album's first three singles carry echoes of the propulsive, dance floor energy of Future Nostalgia, Lipa took more notes from a more modern pop era than the disco days on Radical Optimism. "I think the Britpop element that really came to me was the influences of Oasis and Massive Attack and Portishead and Primal Scream, and the freedom and the energy those records had," she told Variety. "I love the experimentation behind it."

But, she insists, that's not to say that she's produced the next "Wonderwall." This isn't Dua Lipa's Britpop turn, but rather her latest experiment in finding freedom and embracing the moment.

"When I hear 'Teardrop' by Massive Attack and I'm like, 'how did this song even come to be? It feels like it just happened in a moment of real freedom and writing and emotion," she continued in the Variety interview. "And I think that was just the feeling I was trying to convey more than anything."

And in her mind, that freedom needs to remain at the core of everything — whether working through a global pandemic or working on a new project. "I think it's important that we just learn to walk through the fire and not hide away from it, or shy away from it," she added. "That's just optimism. It's probably the most daring thing we can do."

Chappell Roan's Big Year: The 'Midwest Princess' Examines How She Became A Pop "Feminomenon"

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports. 

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List

Contemporary music is filled with artists who have transitioned from social media stardom to serious streams and even Music's Biggest Night. Kenia Os is proof of this trajectory: After building a massive following on YouTube, Instagram, and TikTok, she established as one of Mexico's top pop stars. 

Kenia Os' ability to pivot successfully is also apparent in her music. Her 2022 debut album Cambios de Luna leaned into trap and reggaeton, while follow-up K23 fully embraced Latin pop with elements of EDM. Her "Universo K23" netted Kenia Os her first Latin GRAMMY nomination for Best Long Form Music Video. 

On her latest album, Pink Aura, the 24-year-old seamlessly blends her worlds of Latin pop and urbano music. "I feel very comfortable making pop," Kenia Os tells GRAMMY.com.  I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up…I wanted to make music in that style as well." 

Pink Aura sees Kenia pushing pop into new territory — with the help of some friends. Puerto Rican singer Álvaro Díaz is featured on the futuristic, drum 'n' bass-infused "Bobo," while Puerto Rican trans rapper Villano Antillano appears on the euphoric "VIP." Argentina's La Joaqui helps Kenia Os meld reggaeton with cumbia on the freaky bop "Kitty." Reggaeton Mexa, or Mexican reggaeton, artists Yeri Mua and Ghetto Kids join Kenia for the sensual banger "Mamita Rica." Elsewhere, Os also links up with another influencer-turned-singer Bella Poarch for the fierce "F* OFF."

In an interview with GRAMMY.com, Kenia Os opens up about overcoming the stigma against artists coming from social media and the empowering meaning behind her Pink Aura album. 

This interview has been edited for clarity.

How would you describe the experience of making the jump from YouTube and social media to becoming a pop star?

It's been incredible. It's been an adventure that I've been on for three or more years. 

At the start, and even now, it's still been a bit difficult to get respect from the music industry. Since day one when I started making music, I've always taken this very seriously, making great music with good producers and my record label. I feel very confident about this new album that we've put out and I feel fulfilled as an artist.  

As someone who did come from social media, what did your Latin GRAMMY nomination mean to you last year?

That day I cried all day. I couldn't believe it. I was very happy. It made me think about all the effort I’ve put in these past few years, and those times I was tired in the studio and thought about quitting. There were times I told myself, I don’t want to keep doing this because it’s very tiring to prove [to people] the artist that I am. I felt like everything was worth it. The hard work that me and my team have put into this over the years has been worth it.  

An artist that has a similar career trajectory to you concerning social media is Bella Poarch. I can imagine that you probably bonded well with her while collaborating on the song "F* OFF."

Working with Bella was an incredible experience. Sometimes when you do collaborations, there's artists that are very much artists. You know what I mean? They love music, but they don't know a lot about navigating social media or what works in that space. 

With Bella, what happened was that we could record TikTok videos and create content for social media. It was very natural and genuine. We shared ideas with each other like, "We'll make TikTok videos this way or you go here and I go there." [Laughs.] It was very genuine how we developed the content for marketing our collaboration. It was very beautiful. It's a very different experience to work with someone who also understands social media.

Tell me about the title of this new album — is there a story behind it?

My fans have asked me, "Kenia, why do you have everything pink? You have said before that you hated the color pink." It's not that I hated pink, but I had always said I didn't want pink in the background of my interviews, in my outfits, or anything. 

The other day I was with my mom, looking at photos from when I was a little girl, and I saw everything in my room was pink. I was thinking about when I started fighting this color. I realized I started to hold back that feminine energy to be able to face the industry, to be the person in charge of my family, and keep up that livelihood. For me, this album was forgiving that feminine energy, embracing it, and healing myself, and above all, letting it shine. 

You’re bridging the gap between Latin urban sounds and pure Latin pop on this album. Was that what you hoped to accomplish with that kind of fusion?

I feel very comfortable making pop. I love pop and it's the genre I enjoy the most. Every time I'm in the studio, I'm writing with my co-writers and producers, and we always make pop. 

I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up. We have artists in that scene who are becoming very big. I feel very proud and I wanted to make music in that style as well because I like going to the clubs and I like to hear myself within that genre. 

You collaborated with one of the top female artists in reggaeton Mexa, Yeri Mua, in "Mamita Rica." How would you describe the experience of working with her?

That was very beautiful. We went to the studio together and there was her whole team. There were her co-writers. 

We were all surprised because you would think that she puts effects on her voice, but no, that's how she really sounds. As we say, she sounds very sexy and makes noises like meowing. [Laughs]. It was very fun! It felt very great to work with her. 

All the reggaeton Mexa that's coming up in Mexico makes me so happy. I believe it was time with Mexico making more noise globally through música mexicana, reggaeton, and pop, and above all, with a sound that's very unique to us. 

You’ve always supported the LGBTQIA+ community throughout your career. On this album, you collaborated with Villano Antillano, who is breaking down barriers for queer artists in Latin music. How did the song "VIP" with Antillano come together?

It's very beautiful to know that I have a lot of fans in the LGBTQIA+ community and that they identify with my music and feel supported by me. It's very important for me to be someone who can speak up for them; it's important for me to support them as well and spread their message through my music, what I say, and with what I do. I stand with them and I'll support them in any way that I can.

Villana is one of my favorite artists. I love everything that she does. When she jumped on this track and we heard it, I almost wanted to cry. The song was perfect for her. When I met her, it was incredible because we connected a lot as friends. We were laughing the whole time while making the music video. We have the same ways of saying things. I love her so much. I loved getting to know her and I got a great friendship out of this collaboration.  

What do you want people to take away from the 'Pink Aura'?

I was telling my girlfriends the other day that this album is perfect for when you're getting ready [for a night out]. When you're in your room getting ready and putting on creams, perfume, and makeup. Then you have a little drink before going out to party. 

This was made so people can enjoy it and connect with it in their room, in their cars, and in the clubs. It was made with a lot of love and the most pink side of myself and feminine energy that I hope resonates with girls and boys too. I want to heal that part of us that we sometimes hide or put to the side in order to face certain situations in life. 

What do you want to accomplish next with your music?

I want to go global. I love my country and I love that my concerts in Mexico are always very full. The people of Mexico love me a lot, but I want to take my music to other countries. I want to be an artist that is internationally known. 

I love pop and I see myself doing pop all my life, but I want to experiment with more genres. I would love to do another reggaeton song and then a corrido tumbado song with guitars. Above all, I want to hold the flag of my country high up wherever I go.

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