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Why Is BTS So Popular? 9 Questions About The K-Pop Phenoms Answered

With BTS' first anthology album, 'Proof,' on the horizon, GRAMMY.com breaks down what has made the K-pop group such a global force. Find out who the South Korean septet has collaborated with, what inspires their music and more.

GRAMMYs/May 27, 2022 - 04:32 pm

Since their debut in 2013, BTS has become the epitome of pop music phenomenon. They've been nominated for two GRAMMYs, they've charted four number 1 albums faster than any group since the Beatles, and have broken 25 Guinness World Records. And the South Korean group did it all while singing mostly in their native language, creating strides for other Asian music acts.

The septet — consisting of members J-Hope, Jimin, Jin, Jungkook, RM, Suga, and V — hasn't released an album since 2020's Be, so naturally, fans are excited for BTS' upcoming anthology album, Proof, on June 10. The three-part project will include both old and new tracks, and will surely showcase the magic that is BTS. 

In preparation for the release, let's brush up on the record-breakers' captivating career as they return to their roots in a fresh way. Whether you're part of the ARMY or simply wondering what makes BTS so special, GRAMMY.com answers some of the most burning questions about the K-pop phenoms.

Has BTS Always Been A K-Pop Group?

BTS debuted on June 12, 2013 with a single album called 2 Cool for Skool. The project had a rebellious nature, taking on topics of misunderstanding and prejudice. Musically, it leaned more hip-hop — but that's not too surprising, as members Suga and RM have a background in the underground rap scene in Korea. Still to this day, BTS' hip-hop influences allow them to stand out with authenticity. 

While they identify as a K-pop group, they've changed up their style throughout the years, and have always had a strong rap throughline. The strength of their rapping skills has allowed them to be one of the few non-Western artists to land on Billboard's Top Rap Album's chart. (The 2020 re-release of 2014's Skool Luv Affair debuted on the chart that November). 

Their rap inspirations continue on Proof: One of the upcoming singles, "Born Singer," is adapted from  J. Cole's "Born Sinner" from his 2013 album of the same name. BTS unofficially released and performed the track back in 2013.

Their music — which spans several languages, including Korean, English and Japanese — attracts a global audience, even causing a huge spark in tourism in their home country. In 2020, the HRI reported that at least 796,000 people visited South Korea for BTS. 

This is only a glimpse of how expansive and diverse their ARMY is. Their fan base — which stands for Adorable Representative M.C. for Youth — has also proven to be incredibly loyal, particularly on social media. Each member has over 34 million Instagram followers on their personal accounts, and the group's 64 million followers make them the most-followed group on the app. On Twitter (where the group has 46 million followers), each of their posts garners around 2 million likes.

There are many appeals to BTS. Good music that transcends genre is only icing on the cake. They're also extremely talented performers, have uplifting messages in their music, speak up on important issues, and have built an organic bond with their fans. It also doesn't hurt that their friendship with each other is palpable. Because of the community and comfort many people find in the group, it makes fans that much more passionate in supporting them.

Was "Dynamite" BTS' First English Song?

"Dynamite" — which took the world by storm in 2020 — was BTS' first all-English single of their own, but one of their 2018 collaborations with Steve Aoki, "Waste it on Me," marked their first entirely English song. (Only Jungkook, RM, and Jimin sing on the track, though.) The chill EDM single followed earlier Aoki/BTS team-ups like 2017's "Mic Drop" and 2018's "The Truth Untold."

Who Has BTS Collaborated With?

Along with Aoki, BTS have hopped on tracks with a notable amount of their superstar peers. Calling back to their rap influences, the septet has collabed with several rappers, including Nicki Minaj, Desiigner, Wale, and Megan Thee Stallion. Snoop Dogg also claims he has something in the works with the group. 

2019 was a busy collaboration year for BTS, as they recruited Halsey for the colorful single "Boy With Luv" and Lauv for a remix of "Make It Right" (Jimin and Jungkook featured on a Lauv song called "Who" in 2020). That summer, BTS released a soundtrack album called BTS World: Original Soundtrack (from the mobile game of the same name), which featured Charli XCX, Zara Larsson and the late Juice WRLD. In 2021, BTS joined forces with Coldplay for the anthemic single "My Universe."

What Inspires BTS' Music?

BTS don't just make music, they make art. Though it's easy to enjoy their infectious melodies and punchy beats, there's also a deeper layer that can be explored. Much of their music is inspired by literature and psychology. 

Their 2016 studio album Wings was inspired by Hermann Hesse's Demian, with references to its theme apparent in the video for "Blood, Sweat, and Tears." "Persona," from their EP Map of the Soul: Persona took inspiration from "Jung's Map of the Soul," the music video for "Spring Day" referenced Ursula K. Le Guin's "The Ones Who Walk Away from Omelas" with a sign that read "Omelas," and "Butterfly" reflects through RM's direct lines on the plot of Takashi Murakami's "Kafka on the Shore." There's many more hidden gems throughout their work worth exploring.

Who Is The 8th Member Of BTS?

Although BTS has always been publicly known as a seven-piece group, they were almost known as eight. Kim Ji-Hun trained with BTS and hoped to join the final lineup — initially scouted for his breakdancing skills — but was cut by management before the group debuted. 

In an interview with Vice, Ji-Hun details life training as an idol and his relationship as a "second parent" to the other members. Ji-Hun now works at a government job in veterans health while also making YouTube videos under the name Bitoon.

Does BTS Have Any GRAMMYs?

BTS have been nominated for two GRAMMYs, both for Best Pop Duo/Group Performance. Their first nom came in 2021 for "Dynamite," then "Butter" earned their second nod in 2022. While they aren't the only GRAMMY-nominated Korean musicians, they are the only K-pop act to receive nominations.

Who Writes BTS' Songs?

All members of the group have had a hand in songwriting since the group's debut, most frequently RM, Suga, and J-Hope. (RM has recent writing credits on both "Black Swan" and "Butter.")

The group has also outsourced to fellow pop stars including Ed Sheeran, who is credited on "Permission to Dance" and "Make It Right," and Troye Sivan, who co-wrote "Louder Than Bombs" a cut from Map of the Soul: 7. DJ Swivel, who is best known as Beyoncé's personal recording engineer, has co-written several of BTS' songs from 2018 to 2020. South Korean producers/songwriters Pdogg, Supreme Boi and Hitman Bang are also listed as songwriters across different projects over the years.

Which Issues Does BTS Fight For?

BTS have long been supportive of mental health awareness and self-love, evident in the themes of their music — most notably, the Love Yourself album trilogy. Starting in 2017, they also joined UNICEF for the Love Myself campaign against violence and spoke at the United Nations in 2018 to promote Generation Unlimited, a campaign for educating young people and vocational training. They were joined at the UN with former South Korean President Moon Jae-in in 2021 where they were appointed as presidential envoy for future generations and culture.

In 2020, they also made a statement in support of BLM coupled with a donation of $1 million. This sparked fans to match their donation within a day.

Next up, BTS is heading to the White House as Asian American and Pacific Islander (AAPI) Heritage Month comes to a close on May 31. The group will meet with President Joe Biden to discuss diversity, Asian inclusion, representation, and anti-Asian hate. 

The BTS guys have addressed the discrimination they've experienced in the past, issuing a statement condemning anti-Asian hate in early 2021 amid a spike in Asian hate crimes. "We stand against racial discrimination," they wrote. "We condemn violence. You, I and we all have the right to be respected. We will stand together." 

Japanese Breakfast, Blackpink, Enhypen, Stray Kids, Mxmtoon & More | Listen To GRAMMY.com's AAPI Month 2022 Playlist

GRAMMY Museum Partners With HYBE For K-Pop Exhibit graphic featuring artist names and exhibit opening date

Graphic courtesy of the GRAMMY Museum

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GRAMMY Museum Partners With HYBE For New K-Pop Exhibit 'HYBE: We Believe In Music' Opening Aug. 2

Running Aug. 2 through Sept. 15, the GRAMMY Museum exhibit showcases artifacts from superstar HYBE artists, including BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, and many more.

GRAMMYs/Jul 9, 2024 - 01:09 pm

The GRAMMY Museum joins forces with HYBE to present its newest exhibit, HYBE: We Believe In Music, A GRAMMY Museum Exhibit. This interactive exhibit chronicles the history and impact of HYBE, and showcases its legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand.

The exhibit opens on Aug. 2 in downtown Los Angeles and features spotlight moments with K-pop stars BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, and many more. "HYBE: We Believe In Music" runs through Sept.15. The exhibit will kick off on Aug. 1 with "Global Spin Live: TWS," a program featuring a moderated conversation with K-pop group TWS, followed by a performance.

The exhibit traces HYBE's evolution and influence by showcasing instantly recognizable artifacts from its roster of artists, creators, and fans. The displays notably feature original outfits worn in iconic music videos such as "Yet To Come (The Most Beautiful Moment)" by BTS, "MAESTRO" by SEVENTEEN, "Sugar Rush Ride" by TOMORROW X TOGETHER, "Sweet Venom" by ENHYPEN, and "EASY" by LE SSERAFIM. HYBE: We Believe In Music also boasts accessories and performance gear donned by ZICO, fromis_9, BOYNEXTDOOR, TWS, &TEAM, and ILLIT. The exhibit marks the first time these artifacts will be on display together in one location.

Other highlights include interactive sing-along and dance rooms, a dedicated Fan Section celebrating the endless support between HYBE artists and their fandoms, a Mono to Immersive room featuring BTS's 2022 GRAMMYs performance of "Butter," and a Photoism Booth that allows visitors to pose alongside their favorite K-pop artists.  The GRAMMY Museum exhibit will also feature exclusive video content with producers, artists, music videos, and more.

"HYBE and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers," says Michael Sticka, President/CEO of the GRAMMY Museum. "HYBE has contributed to creating a playground of innovation that inspires fandoms that transcend age, gender, geography and beyond. The GRAMMY Museum is thrilled to provide a space where fans can express their love for K-pop and feel closer to their favorite idols."

Read more: 11 Rookie K-Pop Acts To Know In 2024: NCT Wish, RIIZE, Kiss Of Life & More

HYBE Chief Operating Officer Taeho Kim added, "Putting out an exhibition that captures HYBE's journey is a new experience for us. We're very excited about this partnership with GRAMMY Museum, and we look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces."

The exhibit highlights the roots of HYBE's meteoric rise. In 2005, South Korean producer, composer, and songwriter Bang Si-Hyuk, known as "hitman" Bang, changed the trajectory of Korean pop music by launching the record label Big Hit Entertainment. He soon signed a talented 16-year-old rapper named RM, which became the first step in creating the label's groundbreaking boy band — BTS. With the group's global success, "hitman" Bang and Big Hit Entertainment became known as musical trailblazers and record industry innovators. Big Hit Entertainment has now evolved into HYBE, which only continues to break boundaries in music and beyond.

More K-Pop News

RM of BTS in 2023
RM attends W Korea‘s ‘Love Your W' breast cancer awareness event in Seoul, South Korea in November 2023.

Photo: The Chosunilbo JNS/Imazins via Getty Images

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Stream RM's New Album 'Right Place, Wrong Person': See The Tracklist, "LOST!" Video & Special Guests

The second solo album from BTS' RM further displays his knack for genre-bending experimentation, while also delving deeper into his vulnerable side. Listen to the new album here, and get to know the project's featured artists, tracklist and more.

GRAMMYs/May 24, 2024 - 04:08 pm

As the world patiently awaits the return of BTS in full force, each member continues to deliver solo projects to show off their individual talents. And 18 months after his last album, RM is back.

With a discography that hops between pop, R&B, and hip-hop, RM returns to the spotlight with his second solo album, Right Place, Wrong Person. The project tells the relatable story of an individual who is a creature of habit, but slowly comes to find solace in foreign spaces.

Below, listen to RM's latest album, and discover more about how he's revealing a new side of his artistry with Right Place, Wrong Person.

The Tracklist

After RM's debut solo album, 2022's Indigo, had 10 tracks (including features from the likes of Erykah Badu, Anderson .Paak), he ups the tally with an 11-song tracklist this time around.

Here is the complete tracklist for Right Place, Wrong Person:

1. Right People, Wrong Place
2. Nuts
3. out of love
4. Domodachi (feat. Little Simz)
5. ? (Interlude)
6. Groin
7. Heaven
8. LOST!
9. Around the world in a day (feat. Moses Sumney)
10. ㅠㅠ (Credit Roll)
11. Come back to me

The Creative Visuals

Two weeks before the album dropped, he unveiled the music video for "Come Back to Me," the lead single from Right Place, Wrong Person. Directed by the critically acclaimed actor Lee Sung Jin, the music video narrates the tale of feeling like an outsider and yearning for a sense of belonging in unfamiliar surroundings.

Then, on the day Right Place, Wrong Person arrived, RM added to release-day excitement with another intriguing visual, this time for "LOST!" The five-minute clip sees RM as the star of "The Lost! Show," where he and a group endure an eerie whirlwind of scenarios they can't seem to get out of. It's equal parts dramatic and slapstick, and another clever display of RM's creative versatility.

Noteworthy Guests

The featured artists on Right Place, Wrong Person — British rapper Little Simz on "Domodachi" and art-pop artist Moses Sumney on "Around the world in a day" — underscore RM's ability to interlace his own musical style with artists from various genres.

The album also has some notable behind-the-scenes collaborators as well. Production credits include Kim Han-joo, keyboardist and vocalist from the South Korean rock band Silica Gel, on "LOST!" and GRAMMY-nominated jazz duo DOMi & JD Beck on "? (Interlude)."

On "Come back to me" — which RM initially debuted last August during a surprise performance at BTS bandmate Suga's encore concert in Seoul — he delves into the album's central theme of wanting to venture into unknown areas, but feeling the intense urge to stay with what's already known. The track was composed and arranged by OHHYUK from the South Korean indie-rock band Hyukoh, but also features credits from artists Kuo, JNKYRD, and San Yawn.

But no matter who RM is working with, his own talent and prowess as a creator always shines. Right Place, Wrong Person presents a diverse array of tracks marked by sheer vulnerability, honesty, and sensitivity — a masterful continuation of a remarkable solo journey.

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J-Hope performing in 2022
J-Hope performs during the Times Square New Year's Eve 2023 Celebration in New York City.

Photo: Roy Rochlin/Getty Images

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J-Hope's Road To 'Hope On The Street Vol.1,' From Falling Back In Love With Dance To Tying Together His Global Influences

After 11 years in BTS, j-hope revisits the passion that started it all: dancing. Ahead of his new docuseries and special album, 'Hope on the Street Vol.1,' discover the full-circle journey that brought him back to his roots.

GRAMMYs/Mar 28, 2024 - 04:28 pm

"Just dance," j-hope commands on his 2018 BTS solo track.

For the international sensation, that's what it's always been about: expressing himself through movement. Now, 11 years after the launch of the seven-piece group, j-hope takes a U-turn to where it all began, before his K-pop idol days, street dancing between his hometown, Gwangju, and Seoul, South Korea.

Out March 29, j-hope's new special album, Hope on the Street Vol.1, is a musical ode to dancing that boasts a "vibrant collection of six tracks spanning a diverse array of sounds and moods that showcase j-hope's musical prowess and depth." Like j-hope's global perspective of dance, the EP expands borders and sounds, featuring appearances from HYBE labelmate HUH YUNJIN of LE SSERAFIM as well as American stars Nile Rodgers and Benny Blanco.

The mini-album will also be accompanied by a docuseries of the same name, premiering on Amazon Prime Video on March 28. According to a press statement, the six-part project will "highlight j-hope's story and love for dancing as he begins a new journey."

Ahead of Hope on the Street Vol.1's arrival, take a look at how j-hope's origins inspired the project — from his enrollment in a local dance academy to songwriting with J. Cole on their 2023 single, "on the street."

Finding Purpose In Dance

Long before becoming a global superstar, j-hope (born Jung Ho-seok) first discovered his love for dancing on the playground.

"The school I went to had a dance lesson for 30 minutes in the morning. They would play a dance video, and we would copy it as exercise," j-hope recalled in a 2013 interview for the BTS Japan Fanclub magazine. "My friends around me would praise me, saying, 'You're really good!'"

Eventually, those recess workouts turned into a passion. J-hope began practicing moves at home and freestyling at local talent shows. By the sixth grade, he told his parents he was serious about it, enrolling him in Gwangju's Joy Dance Academy.

While at the Academy, j-hope also joined the underground dance crew, NEURON, building a reputation under the name "Smile Hoya." Though he hasn't participated in the troupe since his pre-BTS days, he still recognizes it as one of the most influential parts of his career.

He'll even honor the crew with Hope on the Street, which includes a track called "NEURON," featuring Gaeko and yoonmirae. He will also return to Gwangju in the closing chapter of the docuseries.

It's not the first time j-hope shouted out Gwangju, either. His 2019 collab with Becky G, "Chicken Noodle Soup," paid tribute to his beloved upbringing: "From Gwangju, one gang of you-know-what/ Geumnam Chungjang Street, that's my Harlem." (The same track also foreshadowed his latest release: "Hope on the street, now it's my own way.")

Forging A New Life In Music With BTS

J-hope continued to have a diligent mindset as a trainee at Big Hit Entertainment. But as revealed in BTS' 2018 docuseries, Burn the Stage, training and dieting became emotionally and physically tolling. At one point, j-hope even considered leaving the group.

"I couldn't do things I wanted to do," he revealed during a 2021 You Quiz on the Block segment. "To be honest, I wanted to play games. I want to go out and hang out. I wanted to stay with my family. I had to give up a lot of things from that perspective."

The stress became so intense that he bought a one-way ticket to Gwangju. But ultimately, the brotherhood and love of music he formed with BTS gave him the courage to return: "I came back because I trusted you," j-hope recounted.

And they trusted him, too: "I told [Big Hit] that we needed Jung Ho-seok. We couldn't debut without him," RM responded. Meanwhile, Jung Kook delivered a tearful speech to encourage him to stay with the band.

The longer he stayed, the more j-hope began to love other sides of music, like producing and songwriting. Now, he has become one of the main writers for the group's tracks, alongside RM and Suga, and has co-penned all of his solo projects, including Hope on the Street.

Spreading His Wings With Two Full-Length Solo Projects

After nearly 10 projects with BTS, j-hope delivered his debut mixtape, Hope World, in March 2018.

"My fantasy had always been making a music video and performing with the music I had created. I wanted to put my own story to music and share it with the world," he told Time magazine upon Hope World’s release.

It's an introduction to j-hope the artist, inviting listeners to step into Hope World, a colorful kaleidoscope of different cultures and styles — something that has also been a key part of his dance journey.

Though, j-hope still wanted to dig deeper into his artistry. He developed his sound, becoming more vulnerable in his lyricism on tracks like 2020's "Outro: Ego." By 2022, he was ready to drop his first studio album, Jack in the Box.

Where Hope World showcases j-hope's dance performance, Jack in the Box highlights "my artistry in music." But Hope on the Street paints the full image of the phenom — part musician, part dancer.

Laying The Groundwork With "On The Street," Featuring J. Cole

One of j-hope's earliest musical influences was J. Cole. The rapper inspired j-hope's stage name and the title of his mixtape, which pays homage to 2011's Cole World. In 2022, j-hope honored Cole with "Born Singer," the BTS re-write of Cole's "Born Sinner." So, a celebratory meeting was in order when they were both scheduled to perform at Lollapalooza (where j-hope made history as the first Korean soloist to headline).

"[He's] my idol," j-hope said to Variety in 2023. Since they met, he "couldn't stop thinking about how great it would be if we could make music together." He reached out to J. Cole, and "on the street" was born.

As j-hope told Variety, the "street" concept became a metaphor for life: "The street is a place where people can actually encounter and feel real lives of people: a child's innocent mind; first encounter with someone and falling in love; someone in an urgent moment;" and so much more. It's the place where he learned to love dance — and where he grew a love for music and artists like J. Cole, who called their collab "a blessing" in the behind-the-scenes footage.

And thus, "on the street" became the springboard for his forthcoming project, Hope on the Street.

Unveiling A Docuseries And A Multi-Part Project

By the tail end of 2023, each member of BTS had enlisted in mandatory military service. But even during the septet's hiatus, j-hope managed to serve up a surprise announcement of Hope on the Street on Feb. 17 with a fitting montage of dance videos.

The joint docuseries and album follows j-hope's journey of self-discovery, accompanying his former instructor, Boogaloo Kin, as they dance their way through the streets of Osaka, Seoul, Paris, New York, and his hometown while meeting other dancers.

"Hope on the Street, my roots, the most important part of my life. This is how j-hope danced. I wanted to share this story with you," he said in an interview for the documentary.

After years of breaking records and making history as a member of BTS, it was "a chance to look back on my life," he explained in another trailer. "I realized the answer was in song and dance."

Culminating j-hope's skills in both art forms, Hope on the Street is a love letter to everything that's made him who he is today — and proof he'll never forget it.

6 Takeaways From 'BTS Monuments: Beyond The Star'

Megan Thee Stallion (Center) and (from L to R:) J-Hope, Jin, Jungkook, V, RM, Suga, and Jimin of BTS attend the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada.
Megan Thee Stallion (Center) and (from L to R:) J-Hope, Jin, Jungkook, V, RM, Suga, and Jimin of BTS attend the 64th Annual GRAMMY Awards at MGM Grand Garden Arena in Las Vegas, Nevada on April 03, 2022.

Photo: Emma McIntyre/Getty Images for The Recording Academy

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9 Essential K-Pop/Western Collabs: From BTS And Megan Thee Stallion, To IVE And Saweetie

From Jungkook and Usher's tribute to their shared musical idol, to BLACKPINK and Selena Gomez' sugary sweet collab, K-pop and Western artists of all genres are joining forces to create killer hits.

GRAMMYs/Feb 27, 2024 - 02:12 pm

It’s impossible to ignore the growing global popularity of K-pop. Although Korean pop has been around for decades, the genre's meteoric worldwide success over the past 10 years is reminiscent of Beatlemania and the early 2000s American boy band craze. With a steady increase year-over-year in album sales and K-pop groups touring the U.S. and Europe, interest in K-pop shows no signs of slowing down.

Initially launched in South Korea as a music subgenre with Western pop, R&B and hip-hop influences in the '90s, the K-pop industry is valued at around $10 billion.

Given the worldwide appetite for K-pop, several Western musicians are keen to partner with K-pop acts crossing over into more international markets, often with songs sung partially or entirely in English. While K-pop artists do not need Western artists to be successful — BTS sold out London’s Wembley stadium in under 90 minutes back in 2019, and BLACKPINK made Coachella history twice with performances in 2019 and 2023 — K-pop's massive fanbase and multi-genre influence make it an ideal collaboration for everyone from rappers and singers to electronic DJs.

But don’t take our word for it. Here are nine of the most iconic K-Pop/Western collaborations (not in any order; they are all great songs!).

Usher and Jungkook - "Standing Next to You (Usher Remix)" (2024)

The maknae (the youngest member of the group) of global K-pop superstars BTS and the King of R&B are both having banner years: Jungkook released his debut solo album, and Usher just performed at the Super Bowl

The Bangtan Boys have cited Usher as a significant influence (even singing a callback to his 2001 hit "U Got It Bad" in their No. 1 song, "Butter"), so BTS fans were delighted when the Jungkook tapped Usher for a remix of "Standing Next to You." The song marks the fourth single from his Billboard 200 chart-topping debut album, Golden

Both singers count Michael Jackson as a major influence. In their collaboration video, Usher and Jungkook pay tribute to the King of Pop as they slide, pop, and lock across the slick floor of an abandoned warehouse. 

John Legend and Wendy of Red Velvet - "Written in the Stars" (2018)

R&B singer/pianist John Legend was the perfect choice for an R&B ballad with Wendy, the main vocalist of K-pop quintet Red Velvet. The final song on the five-track SM Station x 0, a digital music project, "Written in the Stars," is a beautiful, mid-tempo love song. A bit of a departure from K-pop’s typical upbeat sound, Wendy and Legend are in perfect harmony over a warm yet melancholic rhythm.

As Red Velvet’s main vocalist, Wendy was the ideal voice for this collaboration. Additionally, she split her childhood between Canada and the U.S., and has been comfortable singing in English since Red Velvet debuted in 2014. This wasn't her first collab with a Western artist: In 2017, she released an English-language version of the pop ballad "Vente Pa’Ca" with Ricky Martin

BLACKPINK and Selena Gomez - "Ice Cream" (2020)

A powerhouse debut single, BLACKPINK collaborated with pop royalty Selena Gomez on the massive 2020 hit "Ice Cream."

An electropop-bubblegum fusion filled with dairy double entendres, "Ice Cream" was an enormous success for both Gomez and the BLACKPINK girls. The track peaked at No. 13 on the Billboard Hot 100 and has racked up nearly 900 million YouTube views to date. 

Written by a consortium of hitmakers, including Ariana Grande and BLACKPINK’s longtime songwriter and producer Teddy Park (a former K-pop idol himself), "Ice Cream" shows that YG Entertainment’s golden foursome and Gomez were the correct partnership for this track. The pop-trap bop marked the first time a K-pop girl group broke the Top 20 on the Billboard Hot 100 chart and immediately solidified BLACKPINK as global superstars. 

Snoop Dogg and Monsta X - "How We Do" (2022)

West Coast rap godfather Snoop Dogg has quietly become one of the go-to Western acts for K-pop collabs, working with Psy, BTS, Girls’ Generation and 2NE1. K-pop is the Dogg Father's "guilty pleasure," and he performed at the Mnet Asian Music Awards with Dr. Dre in 2011. Without Snoop's love of K-pop, the world might not have gotten this fun and energetic collaboration with Snoop and Monsta X, a five-member boy group under Starship Entertainment.

The song appears in The Spongebob Movie: Sponge On The Run in a dance segment where Snoop, decked out in a pink and purple Western suit, is accompanied by zombie dancers. Though we do not see the members of Monsta X, their harmonious crooning is the perfect accent to Snoop Dogg’s trademark casual West Coast flow.

BTS and Steven Aoki - "MIC Drop (Steve Aoki remix)" (2017)

No K-pop list is complete with a nod to the magnificent seven, and "MIC Drop" is one of their catchiest Western collabs to date. 

"Mic Drop" is quintessential BTS: a nod to hip-hop with a heavy bass line and fun choreography. While the original version of "MIC Drop" is excellent, the remix with EDM superstar DJ Steve Aoki and rapper Desiigner cracked the Top 40 on the Billboard Hot 100 — the first of many hits for the Bulletproof Boy Scouts. 

Released at a time when BTS were just starting their ascent to chart-topping Western dominance, the track's boastful lyrics and tension-building electro-trap production offered an excellent introduction to the group that would soon become international superstars. 

JYJ, Kanye West and Malik Yusef - "Ayyy Girl" (2010)

A truly deep K-pop cut, you’d be hard-pressed to find many people who know that Kanye West collaborated with a first-generation K-pop group over 13 years ago. Released as the lead single on JYJ’s English-language album The Beginning, West’s signature bravado and wordplay are on full display over a track that sounds like the Neptunes produced it.

The song garnered attention in the U.S., but after a string of bad luck (including a severely delayed U.S. visa process and issues with their management company, SM Entertainment), JYJ could not capitalize on their American success. The group continued to see success in Korea and Japan in the early 2010s but never made a splash in the Western market again.

IVE and Saweetie - "All Night" (2024)

A reimagining of Icona Pop’s 2013 song of the same name, "All Night," sees fourth-generation K-pop girl group IVE partner with rap’s resident glamor girl Saweetie for a funky, electronic-infused pop song that’s perfect for dancing from dusk till dawn. 

"All Night" is the first English song for the Starship Entertainment-backed group. Interestingly, none of the members of IVE have individual lines in the song, choosing instead to sing the lyrics in a six-part harmony. This choice is exciting but fun, giving listeners the feeling that they are more than welcome to sing along. 

The girl group embarked on their first 24-date world tour in January 2024, with stops in the U.S., Asia, Europe and South America. Given their quest for global dominance, there’s a good chance "All Night" won’t be IVE's last English-language release.

BTS and Megan Thee Stallion - "Butter (Remix)" (2021)

BTS’ "Butter" had already spent three weeks atop the Billboard charts and was declared the "song of the summer" when the group’s label announced Houston rapper Megan Thee Stallion as the guest star for the song’s remix in late August 2021. The GRAMMY-nominated septet is no stranger to collaborating with Western musicians, having worked with Halsey, Jason Derulo, and Coldplay

Though only slightly altered from the original (Megan’s verse was added in place of the song’s second original verse, along with several ad-libs), the remix was praised by both fans and critics alike, catapulting the song’s return back to the No. 1. Although the collaborators did not release a new music video featuring the group and the self-proclaimed "Hot Girl Coach," three members of BTS’ "dance line" (members J-Hope, Jungkook and Jimin) released a specially choreographed dance video. Additionally, Megan was a surprise guest during BTS’ record-breaking Permission to Dance LA concert in November of the same year.

LE SSERAFIM and Niles Rodgers - "Unforgiven" (2023)

GRAMMY Lifetime Achievement Award recipient Nile Rodgers' first foray into K-pop was a partnership with LE SSERAFIM, a fourth-gen girl group from the same parent company behind BTS. "Unforgiven" was released earlier this year as the lead single from the group’s debut album of the same name. 

A darker take on the familiar K-pop formula with A Western feel and look (the young quintuplet dons cowboy hats, boots and bolo ties in the song’s accompanying music video), "Unforgiven" is about rebellion and being a fierce, strong and independent risk taker. That riskiness drew Rodgers' ear. 

"It seems like a lot of the K-pop that I'm hearing lately, the…chord changes are a lot more interesting than what's been happening [in other music fields] over the last few years," he told GRAMMY.com in 2023. "I come from a jazz background, so to hear chord changes like that is really cool. They’re not afraid, which is great to me."

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