The word "rabid" may often be tossed around in conversations about fan bases, but Koe Wetzel's die-hard followers truly deserve the distinction. A quick search of the Texas-born singer/songwriter's fans reveals videos of Wetzel breaking up audience fights, arguments over featured vocalists and many, many Koe-inspired tattoos.
So, what is it about the 32-year-old country star that gets people so riled up? For starters, Wetzel, like Zach Bryan or Cody Jinks, is an outsider in the genre. He found his footing and honed his unorthodox sound — which defies traditional genre conventions to include influences from hard rock and hip-hop — as part of the Texas music scene rather than on Nashville's Music Row, the genre's commercial epicenter. Wetzel debuted in 2015 with Out on Parole, an album released under the name Koe Wetzel and the Konvicts. That record and its follow-up, 2016's Noise Complaint, made Wetzel a star on the college touring circuit, and by the time 2019's Harold Saul High was released, he was charting on Billboard while fielding management and label offers.
Wetzel's rough-and-tumble persona is another draw. He's outlaw country in his music and in life, with the Feb. 28 date of his 2016 arrest for public intoxication now known as "Koe Wetzel Day." He's known for working hard and partying harder — though, as he tells GRAMMY.com, he hopes to soften that image with his new album 9 Lives, out now.
As Wetzel puts it, at the heart of his gritty, irreverent persona is "just a goofball" who "probably should" go to therapy more often. Accordingly, his songwriting on 9 Lives is his most vulnerable to date, mingling meditations on fame and mental health with party anthems and hardscrabble tales of life on the road. Produced by Gabe Simon (Noah Kahan, Lana Del Rey), the record takes the gritty, rough-hewn country rock of Wetzel's earlier releases and lets it breathe a bit, adding touches of pop and roots to his grunge-leaning, hip-hop inspired beginnings.
Highlights on the record include the gritty and groovy title track and "Bar Song," a hypnotically infectious ode to a wild night out; "Leigh" shows off Wetzel's comedic side, as he playfully laments falling for "girls with names ending in Leigh." He also includes two drastically different covers: "Depression & Obsession" by late rapper XXXTentacion, and "Reconsider" by Keith Gattis, a country singer/songwriter who died in 2023 — further proof that Wetzel is anything but your typical country artist.
On the album's July 19 release, Wetzel chatted with GRAMMY.com about his switch-up with 9 Lives, from recruiting a new producer to covering a rap song and more.
It's rare to speak to an artist on an album release day, so I'd love to hear how your day is going and what the feedback from your fans has felt like so far.
I'm just glad that everybody's taken [the album] in the way I wanted them to, you know? I didn't know how people were going to react to it, because it is a little bit different from the sound that we put out before. But the reaction has been great. I think people are getting a little bit more of a feel for the stuff that we put out in our earlier years.
Your fan base is so passionate, and it seems like they are also really open to you taking risks and hearing new sounds from you. Does that resonate with you?
Yeah, for sure. It's not that they were getting used to the same sound we had been putting out for the last couple of records, but I felt like they were wanting something a little different than the country rock stuff. And I think with this record, we give them that. We're giving them something that they haven't heard from me before.
Take me back to the early days of plotting this record. What got the ball rolling for you?
Well, we really didn't go into it expecting it to be a full record. We hadn't put out music in a while, so we went into it with [the goal of] get[ting] a couple singles out, just to get stuff going for a record, possibly, in the future. I hadn't put out my music in almost two years at that point. And so, the idea was to go in and write some newer stuff. I knew the direction that I wanted it to go — a little bit softer, more honest, vulnerable route.
We got in [the studio] with Gabe Simon and Amy Allen and Carrie K and Sam Harris in El Paso, and we were there for, I think, two or three days. We wrote four songs: "Damn Near Normal," "Sweet Dreams" and a couple other tunes. We kind of sat back and looked at everything, and it all came really easy for us.
We looked back like, "All right, man, this sounds great. We should do it again." So, we hooked back up in Nashville at RCA, and we knocked out a couple more. I think we did four or five more songs in a couple of days there. Before we knew it, we're like, "Man, we got a whole record in there." It wasn't planned at all.
It must feel good to go in without any major expectations and come out of the studio with music that fits your vision.
Yeah, for sure. Gabe Simon — he really brought that out. It was my first time working with him. It was kind of scary, going in to write and work with somebody that you've never met before and being so open and honest with them. He pulled out everything that made all those songs [right for] the record.
It sounds like the two of you have a special creative partnership. What do you think it is about your work with Gabe that made him the right fit for the record?
One thing is just us coming from two different worlds. I'm a Texas guy, and he's coming from Nashville. It's just those two worlds colliding, pretty much. And he really cared about me and cared about my life, — things that are going on in my life instead of just being about the music. He cares about my well-being. We're friends now, and he'll hit me up on any given day and ask, "How you doing? How you feeling?" It has nothing to do with music. That's the type of dude Gabe is.
I think that played a big part in this record. Of course, he cared about the music, but he also wanted everybody to understand the stories that were being told.
You mentioned earlier that you get into more vulnerable territory on this record. What was it like for you to open up in that way in your music?
Honestly, it was kind of freeing. I don't go to therapy as much as I probably should. And I've said this a couple of times, that when I first met Gabe and Amy and all them, they all sat me down and picked my brain, just trying to get song ideas and [figure out] which way I wanted to go with the record. I always say that was my first real therapy session. And it was total strangers.
I don't talk about my feelings and stuff as much as I probably should, so whenever I get to write this music and play this music, that's pretty much how I express how I feel.
On the other end of the spectrum, you're great at incorporating humor into your songwriting. On this record, I'm particularly thinking about "Leigh," which is just so clever. What role does humor play in your writing process?
I'm a goofball. [With] my persona, people want to think I'm just this hardass, kind of outlaw dude, but I'm really just a goofball. I like to have a lot of fun. I like my records to have a lot of fun. So throwing in songs like that to keep people on their toes, you know, it's just to let them know it's not always so serious. It's a lot of fun and games.
We had a lot of fun making that song. At first, it kind of started off as a joke, and then we kind of sat back like, "Holy s—, this is pretty good. This is a fun song." We can't wait to play that one.
The two cover songs on the record fit so well, even though they are from drastically different artists, XXXTentacion and Keith Gattis. How did you choose those, and what made them fit the rest of 9 Lives?
Keith Gattis, I didn't really get to know him or do a deep dive into his music while he was alive. He passed away last year. And Charlie Robison was one of my favorite Texas artists growing up. They passed away pretty close to each other last year.
Once I figured out that Keith wrote a lot of Charlie's songs, I really dug into his music a lot more… Something inside me was just like, "Yo, you gotta cut this song." I feel like it rounded out the record. We just tried to do it as much justice as possible.
[It was] kind of the same with "Depression & Obsession." XX is one of my favorite underground rappers. I love that era of music. I love what he did. He was another artist that was gone too soon. There's no telling what more we could have gotten from him. So, I wanted to do it justice and give a nod to them by putting those songs on the record.
You have Jessie Murph joining you on "High Road." How did the two of you connect?
Ron Perry with Columbia, he signed her a couple years ago. When we signed with Columbia, he asked if I'd heard of Jessie Murph. I wasn't familiar with her at the time. Then I looked her up and instantly became a fan. She's a f—ing superstar. Her voice is amazing.
We talked about having a duet on this record, but I couldn't find a singer that I wanted to have on the record. But it was kind of easy because Jessie worked with Columbia and, like I said, I was a huge fan. So, we hit her up. We let her put her own spin on it, and she absolutely crushed it.
You're certainly busy enough, with a new record out and a tour coming up. What else are you looking forward to in the second half of 2024?
More new music. We're already trying to get more new music going. We've got a lot of songs that are still in the vault that probably should have made the record but it just didn't feel right at the time. I can't really say a whole lot, but we've got a lot of songs in the vault and I'm still writing. So, once the tour's over with, we're hoping to put on some new music pretty quick.
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