meta-scriptAlejandro Fernández Announces 2020 'Hecho En México' World Tour | GRAMMY.com
Alejandro Fernández

Alejandro Fernández performs at the 20th Latin GRAMMY Awards in 2019

Photo: Rich Fury/Getty Images

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Alejandro Fernández Announces 2020 'Hecho En México' World Tour

The 28-date trek, which takes the revered ranchera singer across North America and Europe, is named after his forthcoming 2020 album

GRAMMYs/Feb 12, 2020 - 10:12 pm

Mexican rancheras star and Latin pop singer Alejandro Fernández has announced dates for his Hecho En México World Tour. The 28-date trek, which kicks off this May and runs through December, will take the revered singer across North America and Europe and will include his debut shows in Toronto, Canada, London and Paris.

The newly added global tour dates are an extension of the initial leg of the Hecho En México trek, which he announced last November and runs across his native Mexico for multiple dates starting this month. 

The tour is named after his forthcoming album, Hecho En México, Spanish for "Made In Mexico," which releases this Friday (Feb. 14). The album, which features collaborations with Christian Nodal, Luis Carlos Monroy, Jorge Massias and Chico Elizalde with production by Áureo Baqueiro, sees Fernández returning to his mariachi and ranchera roots.

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Alejandro Fernández is considered ranchera royalty. He is the son of ranchera icon Vicente Fernández, the latter of whom is widely known as El Rey De La Música Ranchera, or The King Of Ranchera Music, for his dominance in the traditional Mexican music genre. Alejandro is also the father of Alex Fernández, a rising ranchera singer. 

Last November, the Fernández clan stole the show at the 20th Latin GRAMMYs when the three of them performed live onstage together for the first time ever, delivering a moving performance spanning three generations of ranchera music and culture. 

Read: Alejandro Fernández Revealed

In 1997, Alejandro Fernández released his sixth album, Me Estoy Enamorando (I'm Falling In Love), which marked his departure from ranchera music and expansion into the wider Latin pop canon. The platinum-selling album topped the Latin Pop Albums and Top Latin Albums charts in the U.S. and received a GRAMMY nomination for Best Latin Pop Performance. Fernández received his most recent GRAMMY nomination, for Best Mexican-American Performance, for his 1999 album, Mi Verdad. He has also won two Latin GRAMMY Awards.

Tickets for Fernández's 2020 Hecho En México World Tour go on sale Friday, Feb. 14, at 9 a.m. local time. For more information and for the full tour routing, visit his official website.

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Kenia Os performs in 2024
Kenia Os performs during the Axe Ceremonia music festival 2024 in Mexico

Photo: Ismael Rosas/Eyepix Group/LightRocket via Getty Images

interview

Kenia Os Unveils Her 'Pink Aura': How The Mexican Pop Star Let Her Feminine Energy Shine

On her new album, Kenia Os leaned into a variety of influences — from reggaeton Mexa to trap. The Latin GRAMMY nominee discusses collaborating with Álvaro Díaz, Villano Antillano and others, and letting her inner self shine.

GRAMMYs/Apr 29, 2024 - 05:31 pm

Contemporary music is filled with artists who have transitioned from social media stardom to serious streams and even Music's Biggest Night. Kenia Os is proof of this trajectory: After building a massive following on YouTube, Instagram, and TikTok, she established as one of Mexico's top pop stars. 

Kenia Os' ability to pivot successfully is also apparent in her music. Her 2022 debut album Cambios de Luna leaned into trap and reggaeton, while follow-up K23 fully embraced Latin pop with elements of EDM. Her "Universo K23" netted Kenia Os her first Latin GRAMMY nomination for Best Long Form Music Video. 

On her latest album, Pink Aura, the 24-year-old seamlessly blends her worlds of Latin pop and urbano music. "I feel very comfortable making pop," Kenia Os tells GRAMMY.com.  I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up…I wanted to make music in that style as well." 

Pink Aura sees Kenia pushing pop into new territory — with the help of some friends. Puerto Rican singer Álvaro Díaz is featured on the futuristic, drum 'n' bass-infused "Bobo," while Puerto Rican trans rapper Villano Antillano appears on the euphoric "VIP." Argentina's La Joaqui helps Kenia Os meld reggaeton with cumbia on the freaky bop "Kitty." Reggaeton Mexa, or Mexican reggaeton, artists Yeri Mua and Ghetto Kids join Kenia for the sensual banger "Mamita Rica." Elsewhere, Os also links up with another influencer-turned-singer Bella Poarch for the fierce "F* OFF."

In an interview with GRAMMY.com, Kenia Os opens up about overcoming the stigma against artists coming from social media and the empowering meaning behind her Pink Aura album. 

This interview has been edited for clarity.

How would you describe the experience of making the jump from YouTube and social media to becoming a pop star?

It's been incredible. It's been an adventure that I've been on for three or more years. 

At the start, and even now, it's still been a bit difficult to get respect from the music industry. Since day one when I started making music, I've always taken this very seriously, making great music with good producers and my record label. I feel very confident about this new album that we've put out and I feel fulfilled as an artist.  

As someone who did come from social media, what did your Latin GRAMMY nomination mean to you last year?

That day I cried all day. I couldn't believe it. I was very happy. It made me think about all the effort I’ve put in these past few years, and those times I was tired in the studio and thought about quitting. There were times I told myself, I don’t want to keep doing this because it’s very tiring to prove [to people] the artist that I am. I felt like everything was worth it. The hard work that me and my team have put into this over the years has been worth it.  

An artist that has a similar career trajectory to you concerning social media is Bella Poarch. I can imagine that you probably bonded well with her while collaborating on the song "F* OFF."

Working with Bella was an incredible experience. Sometimes when you do collaborations, there's artists that are very much artists. You know what I mean? They love music, but they don't know a lot about navigating social media or what works in that space. 

With Bella, what happened was that we could record TikTok videos and create content for social media. It was very natural and genuine. We shared ideas with each other like, "We'll make TikTok videos this way or you go here and I go there." [Laughs.] It was very genuine how we developed the content for marketing our collaboration. It was very beautiful. It's a very different experience to work with someone who also understands social media.

Tell me about the title of this new album — is there a story behind it?

My fans have asked me, "Kenia, why do you have everything pink? You have said before that you hated the color pink." It's not that I hated pink, but I had always said I didn't want pink in the background of my interviews, in my outfits, or anything. 

The other day I was with my mom, looking at photos from when I was a little girl, and I saw everything in my room was pink. I was thinking about when I started fighting this color. I realized I started to hold back that feminine energy to be able to face the industry, to be the person in charge of my family, and keep up that livelihood. For me, this album was forgiving that feminine energy, embracing it, and healing myself, and above all, letting it shine. 

You’re bridging the gap between Latin urban sounds and pure Latin pop on this album. Was that what you hoped to accomplish with that kind of fusion?

I feel very comfortable making pop. I love pop and it's the genre I enjoy the most. Every time I'm in the studio, I'm writing with my co-writers and producers, and we always make pop. 

I also love Latin urban music and reggaeton, especially reggaeton Mexa that's blowing up. We have artists in that scene who are becoming very big. I feel very proud and I wanted to make music in that style as well because I like going to the clubs and I like to hear myself within that genre. 

You collaborated with one of the top female artists in reggaeton Mexa, Yeri Mua, in "Mamita Rica." How would you describe the experience of working with her?

That was very beautiful. We went to the studio together and there was her whole team. There were her co-writers. 

We were all surprised because you would think that she puts effects on her voice, but no, that's how she really sounds. As we say, she sounds very sexy and makes noises like meowing. [Laughs]. It was very fun! It felt very great to work with her. 

All the reggaeton Mexa that's coming up in Mexico makes me so happy. I believe it was time with Mexico making more noise globally through música mexicana, reggaeton, and pop, and above all, with a sound that's very unique to us. 

You’ve always supported the LGBTQIA+ community throughout your career. On this album, you collaborated with Villano Antillano, who is breaking down barriers for queer artists in Latin music. How did the song "VIP" with Antillano come together?

It's very beautiful to know that I have a lot of fans in the LGBTQIA+ community and that they identify with my music and feel supported by me. It's very important for me to be someone who can speak up for them; it's important for me to support them as well and spread their message through my music, what I say, and with what I do. I stand with them and I'll support them in any way that I can.

Villana is one of my favorite artists. I love everything that she does. When she jumped on this track and we heard it, I almost wanted to cry. The song was perfect for her. When I met her, it was incredible because we connected a lot as friends. We were laughing the whole time while making the music video. We have the same ways of saying things. I love her so much. I loved getting to know her and I got a great friendship out of this collaboration.  

What do you want people to take away from the 'Pink Aura'?

I was telling my girlfriends the other day that this album is perfect for when you're getting ready [for a night out]. When you're in your room getting ready and putting on creams, perfume, and makeup. Then you have a little drink before going out to party. 

This was made so people can enjoy it and connect with it in their room, in their cars, and in the clubs. It was made with a lot of love and the most pink side of myself and feminine energy that I hope resonates with girls and boys too. I want to heal that part of us that we sometimes hide or put to the side in order to face certain situations in life. 

What do you want to accomplish next with your music?

I want to go global. I love my country and I love that my concerts in Mexico are always very full. The people of Mexico love me a lot, but I want to take my music to other countries. I want to be an artist that is internationally known. 

I love pop and I see myself doing pop all my life, but I want to experiment with more genres. I would love to do another reggaeton song and then a corrido tumbado song with guitars. Above all, I want to hold the flag of my country high up wherever I go.

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Danna Paola
Danna Paola

Photo: Rafael Arroyo

interview

How Danna Paola Created 'CHILDSTAR' By Deconstructing Herself

"'CHILDSTAR' is the first album in my entire career where every inch, detail, and decision are curated and made by me," Danna Paola tells GRAMMY.com. "I made an album for myself and that little Danna who has always wanted to do this."

GRAMMYs/Apr 12, 2024 - 12:00 am

Danna Paola feels comfortable coexisting with her shadows. 

The Mexican singer, model and actress first appeared on television at age five, and has spent recent years dwelling on memories of her youth. Now 28, Danna is dismantling the myths and taboos around her artistic persona.

This process resulted in CHILDSTAR, which arrives April 11. Danna's seventh LP is her most authentic production and one where she makes peace with her childhood.

Accomplishing this freedom took her two years of therapy, the singer confesses to GRAMMY.com. "I deconstructed myself and my beliefs and unlearned many things to learn new ones. The pandemic also opened Pandora's box. That's where everything came out."

Through that self-discovery process, Danna knew she had to break with a constant that had accompanied her for two decades: acting. The last character she portrayed was Lucrecia in the Netflix series "Elite," a popular role that led her to reignite her music career after an eight-year hiatus. Beginning to live authentically, without the vices that fictional characters can leave behind, was the crucial step that led the Latin GRAMMY-nominated singer to CHILDSTAR.

CHILDSTAR follows a lengthy depression and a break from her management team, which Danna has described as controlling. On the new album, she embraces indulgence — singing about female pleasure for the first time in her career — and draws inspiration from her after-hour encounters. CHILDSTAR's darkly powerful electronic rhythms and synth-pop, tell a tale about a weekend of partying, alcohol, and sex to create the perfect escape from "your demons, your life, and your reality." 

Ahead of her album release, Danna Paola discussed the processes that led her to break with her past, how her boyfriend was instrumental to her return to the studio, the synthesizer that inspired the album's sound, and the gift that Omar Apollo left for her. 

This interview has been edited for length and clarity.

Tell me about the process that led you to co-produce for the first time.

This album is made with a lot of love, many hours, but above all, a lot of freedom. It's a very energetic and aggressive album, liberating.

It was a journey of introspection, empowerment, and self-confidence. Beyond being a sad story, the complete meaning of the album is not to talk and throw shade at my childhood. [It's about what] I have discovered since that first therapy session to find and make peace with my past, and that instead of being a place of embarrassment for me, it empowered me.

CHILDSTAR is the first album in my entire career where every inch, detail, and decision are curated and made by me. That's something that I am very proud of. I made an album for myself and that little Danna who has always wanted to do this. 

It is energetic, super intense, and sexual. Electronic music, funk, dance, synth-pop, and R&B lead me to drain all these emotions. The choice of each song, and the details and creating them from start to finish, [has] been very cathartic.

In "The Fall," you sing, "You don't know me, you don't know s–– about me. I'm not a shooting star." Was it painful to relive the memories of being a child star?

Yes. I grew up in 2000s television. Back then, creating a child's image came from a lot of machismo: being the perfect girl, the girl who doesn't speak badly, the girl who smiles for everything, and whose characters are all good. She can't do bed scenes, can't talk about sex. 

With this project, I embrace that [version of] Danna. I told that girl that everything would be fine. It's OK if you make mistakes, and it is OK to fall in love. Falling in love terrified me because I've been on different projects… every six or eight months; the longest a project lasted for me was a year. I made relationships with people and friends, [but] people always left my life. I built a pretty lonely life; I almost did not spend time with my family. I poured my life into work.

I had this distortion of reality where Danna Paola was the superheroine, and I forgot who Danna was. That's why I stopped acting; creating characters and being in someone else's skin was moving me further and further away from discovering myself as a human being in the ordinary course of life, of creating myself based on situations, emotions, and relationships. 

In therapy, of course, I understood that. I made peace, and today, I am discovering many beautiful things about myself as a child that were precious, happy, and full of love. Of course, I don't blame my parents because they did their best. Nobody teaches you how to be a child star from age five.

The album led you to shine a light on your darkest sides. What did you discover about yourself and Danna as a person and artist?

I was terrified to take risks, to speak, or to create. [To me] creating a project takes a long time, at least with music. I discovered that, for me, [making music] is a spiritual act. It is an everyday practice. It is to continue to discover and continue to learn. It's falling in love again with my profession and giving the industry another chance.

I also learned that our capacity for reinvention is infinite so we can start over. Today, I also begin to be a little more human. However, I don't aspire to be an example for anyone. I want to share my experiences and the lessons I have learned so I can move forward, continue to love what I do, and not lose myself. I used to say that I wouldn't make it to 27. That was in my head.

I'm making a wonderful balance between my personal life and my work. I'm also building my family at home with my boyfriend [artist Alex Hoyer], my two little dogs, my friends, and my chosen family. It's making peace and creating the life of my dreams.

Do you like who you are now?

I love it. I continue to polish many things about my personality. I work hard to be a better human being. Life is about learning and transforming yourself. I can release another album in a couple of years; I may release another this year. I don’t want to stop making music. [I want to] continue transforming myself through my art. 

In the first two tracks, "The Fall" and "Blackout," you repeat that people don't know you. How would you describe the Danna of this record? 

She's a woman who is very sure of who she is, and nobody has given anything to me. I'm in love with my project, my music, and my life, and I'm enjoying it a lot.

I struggle a lot with fame, but today, I present myself as a liberated woman in a good headspace. I don't pretend to be perfect or an example for anyone. Quite the opposite; all I do is share experiences, lessons, and music.

I'm an artist in every sense of the word. I'm a creative, honest person and have a lot of love to give, and I love receiving it, too. That should be mutual. It's an energetic practice that when one really does things with love, the universe always rewards it.

In songs like "Atari" and "Platonik," you openly sing about female sexual pleasure. Is it the first time in your career that you sing about your sexuality? 

Yes. This album is very sexual. There's a taboo when it comes to women talking about sex. In reggaeton, there are thousands of ways in which we can talk about sexuality. In my case, I had always considered it forbidden. 

It's what I told you about the kid [actress] who doesn't [about sex], who's a virgin until marriage. There is no richer pleasure than sex and the sexual pleasure you can have as a woman. There's liberation, to feel good about yourself, with your body, and also the sexual education that I can also share with generations.

This liberation with my femininity is something that I also discovered: The pleasure of being a woman and having many experiences in my life that have led me today to enjoy who I am, to have a happy sex life, and to share it through my music.

In "Platonik," you discuss sexualizing a platonic relationship with a woman and sing "I can't help what I think in my bed." Why was exploring that relationship important to you?

I had a platonic love with a girl at a stage of my life. I kept this to myself; it was a personal experience that opened the conversation to a beautiful story.

I wrote this song with [producer and songwriter] Manu Lara. We made it in half an hour. This song has something unique because, besides talking about a personal experience that is also super sexual, it talks about universal love.

That's why I say that CHILDSTAR is an album of many stories that have marked my life and beyond, talking about only the childhood stage, which is what everyone speculates, but that's not the case.

You’re flirting more with synth-pop in this album. What caught your attention about this genre?

It comes from this aggressive part of saying, here I am. For me, electronic music connects and drains emotions. Every time I've been out partying, electronic music has been liberating for me, and when I put it together with pop and these lyrics, it has become a new way to enjoy the genre.

While creating CHILDSTAR in Los Angeles, I fell in love with a Jupiter [synth] we found at Guitar Center. That synthesizer is in every song. The inspiration [to use the instrument] comes from John Carpenter's synth album [Lost Themes III: Alive After Death]. In it, I discovered synthesizers had a way of incorporating sound design and darkness into the album. 

[Synth-pop is] the expression of that need to bring out the energy I had stuck through music. It’s an emotional purpose, the connection I have with electronic music.

Your boyfriend, Alex, was instrumental in making "XT4S1S" when you didn’t want to enter a recording studio. How was reconnecting with music with help from your romantic partner?

"XT4S1S" is the song that, to both of us, as a couple and as producers, connected us on a hefty level.

I was super blocked. It took me several years to get out of my depression hole. We returned one day from [La Marquesa park] here in Mexico, and started chatting. Alex opened his laptop and started pulling out a beat.

I started throwing melodies, and [shortly] we had the chorus. It brought me back to life. I started crying with excitement because I finally felt again these desires and this emotion that you feel when you create a song, and you can’t stop moving forward and keep creating.

I remember we recorded my vocals on a voice note and sent it to [the production software] Logic. Then, it took us four months to produce this song because it was a lot of discovery, in this case, for me as a producer.

Alex is a great musician, artist, a genius — and I don’t say that because he’s my boyfriend. Artistically, there’s a fascinating world inside his head that I have learned a lot from. 

The track "Amanecer," which features Omar Apollo, breaks dramatically with the story you tell in the album. Why did you end that party cycle with a more folksy, chill song?

"Amanecer" is a track that has us all in love. It was the last song I recorded for the album. 

I wrote it to my ex. On my birthday, he called me — I was already with Alex — and it was super weird. I always feared running into him on the street, seeing him with someone else, and feeling something. And it was the exact opposite. I had already healed internally, and that wound had stopped hurting. I stopped feeling all the emotions I had gone through in K.O., [the album nominated for Best Vocal Pop Album at the 2021 Latin GRAMMYs].

This song talks about knowing how to make peace and understanding how to let go. It’s the dawn of the album. It’s perfect to release all the drama, and all the intensity, and aggressiveness that is the entire album itself.

[The song invites you] to hug yourself and say everything will be fine. There is always an opportunity to start over. 

It also has a beautiful story. Manu [Lara] taught Omar Apollo the instrumental parts of the song, and he made some melodies. At the moment of receiving them, [Omar] agreed we would make a song together, [but] it was almost impossible to record together.

[Instead, Omar] told me "You can use the melodies I made" and left me the last part of "Amanecer." He left us with that magical essence.

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Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Peso Pluma Genesis Takeaways
Peso Pluma

Photo: Arenovski

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5 Takeaways From Peso Pluma's New Album 'GÉNESIS'

'GÉNESIS drops June 22 on Peso Pluma's brand new label, Double P Records. Over 14 tracks, Doble P's third studio album brings corridos tumbados a few steps closer to the mainstream.

GRAMMYs/Jun 23, 2023 - 12:11 am

Earlier this year, 24-year-old singer/songwriter Peso Pluma made history when the song "Ella Baila Sola," a collaboration with California group Eslabón Armado, became an international hit, and the first música mexicana track to enter the Top 5 of the Billboard Hot 100.

2023 has been nothing short of epic for the artist born Hassan Emilio Kabande Laija in Zapopan, Jalisco. He also released high-profile collaborations with pop star Becky G, Argentine producer Bizarrap and dembow pioneer El Alfa. Peso Pluma is currently one of the most streamed Latin artists in the world, and he continues this streak with GÉNESIS — his highly anticipated third studio outing.

GÉNESIS drops June 22 on Pluma's brand new label, Double P Records. Here are five takeaways from an album that brings the novel genre of corridos tumbados a few steps closer to the mainstream.

His Rebellious New Sound Is Mexican To The Core

Much has been written about the disruptive energy of corridos tumbados — the youthful, 2020’s movement that brought a breath of fresh air and plenty of irreverence to música mexicana by fusing it with a hip-hop sensibility and elements of trap and reggaetón. Older fans of traditional artists like Los Tigres del Norte and Banda El Recodo have reacted with the same kind of angry condemnation that the punk revolution evoked in classic rock adepts during the late ‘70s. 

But even though Peso Pluma belongs next to Natanael Cano and Eslabón Armado on the corridos tumbados forefront, his music is still faithful to the warmth and melodic immediacy of Mexican tradition. From the rousing "CARNAL" — a collaboration with Cano – to the wistful majesty of "LAGUNAS" with Jasiel Nuñe, the songs on GÉNESIS overflow with the kind of soulful trombone riffs, sophisticated bass accents and complex requinto lines that have defined banda and norteño for decades.  

He Has An Organic Connection With Urbano Music 

A few weeks before the release of GÉNESIS, Peso Pluma shocked the Latin music establishment by becoming the first música mexicana artist to guest on a Music Session by Argentina’s producing wunderkind Bizarrap. Even though the track emphasized the singer’s trademark style — relegating Bizarrap’s cinematic EDM aesthetic to the backdrop — the single demonstrated how comfortable Peso Pluma feels outside his genre of choice. 

One of the new album’s strongest cuts is "77," a seamless duet with Eladio Carrión, the influential American rapper of Puerto Rican origin. Unlike the Bizarrap session, here the trombone and syncopated string instruments blend deeply with Carrión’s low-key, confident flow.

To The Young Generation Of Mexican Stars, Collaboration Is Key 

The música mexicana genre is gregarious by nature, and having like-minded artists guesting on albums — particularly concert recordings — is nothing new. But Peso Pluma takes this notion to the next level, mirroring the hip-hop concept that the glow of a record can be measured by the amount of high-caliber collaborations in it. 

GÉNESIS portrays Peso Pluma’s generation as a nomadic family, climbing the ladder to chart success in coordinate steps. "SU CASA" boasts a high-energy duet with corridos star Luis R. Conriquez, and the languid "LUNA" features 22 year-old sensation Junior H.

There's Nothing Random About Peso Pluma’s Massive Popularity

Doble P’s infectious smile throughout Bizarrap’s YouTube session says it all: there is not an ounce of arrogance or self-importance his demeanor. The artist has captured the attention of the entire world without sacrificing his cultural identity or personhood. 

Currently the most streamed artist in Mexico, Peso Pluma is more than just a charismatic performer. The 14 tracks on GÉNESIS reveal him as a thoughtful composer whose intriguing melodies and slice-of-life lyrics will still resonate for years to come.

Corridos Tumbados Are Here To Stay

From the atmospheric opening cut "Rosa Pastel" — complete with a quirky visual shot in Amsterdam — to the brass-heavy lament of "Bye," GÉNESIS showcases corridos tumbados as a less volatile, more polished genre. Peso Pluma’s instinctive connection to the essence of Mexican music and its artistic values suggests that his current moment of glory may well be the beginning of a long lasting career.

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