On Aug. 26, 2017 Atlanta-based rapper 21 Savage's "Bank Account," the lead single from his debut LP Issa Album, reached No. 12 on Billboard's Hot 100. In March 2018 he payed the song's success forward, launching the Bank Account Campaign with non-profit organization Get Schooled. The program offers under-served youth critical financial literacy information.
Now, on Feb. 27, just two weeks after being released from ICE custody, the rapper is continuing his commitment to giving back, announcing an expanded Bank Account Campaign. Along with a new youth mentorship program lead by the rapper himself, the program has added a second non-profit partner, Juma, to offer job-skills training and more.
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Monthly internet seminars and virtual badges bring mentorship online while 21 Savage is also keeping the focus on helping youth in his local Atlanta community. An opening ceremony in March will award $100—from $15,000 donated by 21 Savage—to 150 young people given special training and employment in Atlanta by Juma.
"Growing up, I knew almost nothing about bank accounts," said 21 Savage. "As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money."
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